South Korean men are increasingly turning to dermatological clinics and aesthetic procedures as men skin care shifts from a niche interest into an essential part of daily grooming. Content about skincare routines, shaving laser treatments, and facial lifting procedures has gone mainstream, drawing millions of views on platforms like YouTube.

The global trend known as ‘Bro Beauty’ highlights how men are now treating skin maintenance not as an extraordinary effort, but as a routine self-care practice. A recent survey by OpenSurvey targeting 2,000 men aged 20 to 59 revealed that 36.5% of respondents had undergone aesthetic procedures, with the highest adoption rate seen among men in their 30s at 44.5%. Interestingly, the experience rate for men in their 40s reached 37.6%, outpacing the 20s demographic at 30.7%.

As interest expands into advanced anti-aging options like ultrasound lifting treatments, brands are responding with targeted campaigns featuring high-profile athletes and celebrities. However, despite the growing openness to discussing skincare regimens, many men still favor subtle enhancements. The American Society of Plastic Surgeons refers to this as ‘Undetectable Work,’ emphasizing a natural look that refreshes one’s appearance without obvious signs of cosmetic intervention.

The post men skin care — Why More South Korean Men Are Embracing Dermatology & Aesthetic Treatments appeared first on Best oLive.

A writer living in Germany examines the context and scale of the K-Beauty (Korean cosmetics and skincare) trend in Europe.

In this first part, we will unravel ‘why K-Beauty is trending now’ by looking at past European skincare trends.

Conclusion: The rapid expansion of Korean cosmetics, which were once known only to a select few, can be attributed to three factors: ‘filling the gap in European trends as they shifted from organic to ingredient-focused and barrier care,’ ‘generous export support from the Korean government,’ and ‘bringing an unprecedented user experience to the European market, which struggles with hard water and dryness.’

The influence of the ‘K-Beauty’ trend as felt by a writer living in Germany

In Japan, Korean cosmetics and skincare have firmly established themselves as a beauty category. They have also become a trend in the United States in recent years, and there isn’t a day where you don’t see posts about K-Beauty on social media; however, compared to that, the distribution of Korean items in Europe felt almost non-existent.

I live in Berlin. Because of my work, I have many opportunities to interact with people who love beauty, but even so, I had only met a handful of people who actually used Korean skincare up until 2024. (It might be a little different in Paris or London, where there are many East Asians.)

However, that atmosphere changed dramatically around 2025.

Serums from brands that are also popular in Japan have become easily available at major beauty shops and online stores in Germany. Before that, I think it hadn’t penetrated the general public at all, except for serious Asia enthusiasts or some beauty geeks who would access YesStyle (an Asian beauty and cosmetics e-commerce site), which was known only to those in the know.

The flow of skincare trends in Europe to date

Before considering ‘why K-Beauty has rapidly flowed into the European market since 2025,’ let’s take a rough look at skincare trends in Europe since the late 2010s.

Demand for natural cosmetics (until around 2015)

Long-established organic brands like WELEDA and Dr. Hauschka, as well as French dermatology brands (La Roche-Posay, Avène, etc.), monopolized the support of consumers seeking ‘safety, security, and sustainability.’

It was also around this time that the concept of clean beauty began to attract attention.

Eliminating parabens (preservatives), sulfates, synthetic fragrances, and microplastics, as well as formulations that can be used safely even on sensitive skin and environmentally conscious production, became important.

Growing interest in aggressive beauty with ‘scientific evidence’ (from around 2016)

The influence of the Canadian skincare brand The Ordinary was enormous.

With the spread of social media, consumers began to ‘learn.’ And they started seeking transparency in ingredients, thinking, ‘It is more effective to apply ingredients with scientific evidence directly.’

Through The Ordinary and the ingredient-focused brands that followed, ingredient names like ‘retinol,’ ‘niacinamide,’ and ‘salicylic acid’ became generalized, and minimalist, high-concentration, and low-priced products became explosive hits.

I also believe this was when the trend of North American trends being adopted in Europe began to strengthen.

Return to ‘skin barrier protection and dermatology’ (from around 2018). The leading player here is surely CeraVe. In 2017, the French L’Oréal Group acquired the American skincare brand for sensitive skin, CeraVe. The company began full-scale expansion into Europe in 2018. Since then, terms like skin barrier protection and human-type ceramide replenishment have spread throughout Europe. In the aforementioned ingredient-focused ‘aggressive’ skincare, it was also seen as a problem that people were causing skin irritation by using high-concentration products without having the correct knowledge. The trend shifted rapidly from ‘aggressive’ to ‘defensive.’ While not flashy, the sense of security that dermatologists recommend (in other words, authority) and the approach of ‘strengthening defenses’ became established across all generations. That leads to the current K-Beauty (Korean cosmetics) boom.

An unprecedented K-Beauty boom!

And now (2025–).
Korean cosmetics and skincare have been introduced to Europe in a very well-balanced way that takes the ‘best of’ previous trends.

Elements such as a focus on soothing and scientific research, as well as the ‘affordable price while maintaining high ingredient transparency’—the biggest reason for The Ordinary’s boom—were likely easily incorporated into the consumption habits of beauty-conscious individuals.

Two of my personal favorites from the many Korean ‘barrier protection’ skincare products I use.
Innisfree’s Retinol Cica Barrier Cream and Aestura’s Atobarrier 365 Cream.

Why is K-Beauty so popular right now?

I can understand why Korean cosmetics and skincare are novel to European consumers, but ‘why’ is it this popular?
Europe has creams specialized in barrier function protection, and after all, Europe is home to France, a skincare powerhouse…

‘Why’ Korean cosmetics? I have thought of three reasons based on my own subjective perspective.

1. South Korea’s policies

It is well known among beauty enthusiasts that Korean skincare and cosmetics exports receive significant government support and are treated as one of the country’s key national projects.

Following the contraction of the Chinese market, which previously accounted for more than half of exports, the focus shifted to developing the U.S. market. As a result, in 2024–2025, South Korea surpassed France, which had held the top spot for many years, to become the ‘largest exporter of cosmetics to the U.S.’

However, with concerns remaining over new U.S. tariff regulations, the potential for further exports is shifting toward the European and Latin American markets.

Export statistics from the Ministry of SMEs and Startups (MSS) of South Korea.
Cosmetic exports to the European Union (EU) by South Korean SMEs (which house many K-Beauty brands) have shown a record-breaking surge, up 62.4% compared to the same period last year.
Since exports to Japan have remained around 6%, the rapid growth of the European market is clear.

Data source: SME Export Trends Report, Q3 2026

Also, the biggest barrier for overseas brands entering the European market is the EU’s strict cosmetics regulations.

Regarding EU cosmetics regulations…
There are over 1,600 to 1,700 prohibited ingredients. Because they follow the ‘guilty until proven innocent’ principle, many ingredients permitted in Japan, the U.S., and other countries are banned.
Furthermore, before a product can be placed on the market, a qualified professional must check all ingredient combinations and toxicity to create a Cosmetic Product Safety Report (CPSR), and it is mandatory to register product information on the European Commission’s online portal (CPNP registration) before distributing cosmetics in the EU market.

There is a mechanism where the South Korean government directly subsidizes 50% to 70% of the costs required to clear these processes for the EU market.

On top of that, the South Korean Ministry of Health and Welfare has opened ‘K-Beauty Official Experience and Sales Hubs’ in Paris, Milan, and Stuttgart one after another. They are using national funds to penetrate local retail at a scale impossible for a single company.

As a beauty geek living in Europe, I am overjoyed that Korean skincare is becoming easier to buy here! On the other hand, it is frustrating to wonder why the Japanese government doesn’t work a bit harder to support cosmetics companies in their overseas expansion.

2. Rapid expansion of brand marketing

One of the major factors that explosively permeated K-Beauty among general European consumers is the presence of social media, centered on TikTok, and influencers.

As a movement separate from the already mature Korean and Japanese markets, many brands are conducting new marketing for the Western and European markets.

Gifting and PR projects for Western TikTokers and influencers have visibly surged. As a result, the boom has accelerated even further.

For example, ‘Glass Skin,’ which recently became a trend in the West.
These are before-and-after videos of finishes that look like they are glowing from within, using Korean skincare. It spread rapidly among the Western MZ generation and was recognized as ‘new beauty potential’ along with its visual impact.

3. Because the usage experience was ‘new’ for European consumers

The climate in Europe is dry, and because the tap water is hard, skin tends to become rough. The mainstream approach of traditional European products has been to cover this with ‘oil’.

Korean skincare introduced the concept of ‘moisturizing the skin with light, fresh hydration’ to this market.

It might not seem like a big deal to those who use Korean and Japanese skincare daily, but a texture that moisturizes without being sticky was something that had never existed in Europe before.

The traditional method of ‘dealing with dryness using oil’ inevitably leaves a sticky feeling, and for some, it even increases acne. Therefore, the quality of the texture, which is taken for granted in Korea and Japan, must have been a ‘discovery’ for many Europeans.

Thank you for reading until the end!

In the next article, I will introduce what kind of Korean cosmetics are actually in demand in Europe.

The post An Objective Observation of the Korean Cosmetics and Skincare Boom in Europe｜シマザキ エリ｜ドイツ・欧州コスメと美容 appeared first on Best oLive.

The post The ‘glass skin’ Korean beauty trend has risks, experts warn appeared first on Best oLive.

We’ve all spent way too much time staring at K-drama stars, wondering how their skin looks so impossibly flawless. That luminous, poreless, almost translucent complexion—famously dubbed ‘glass skin’—has taken the global beauty world by storm. But if you think achieving it is just about good genetics or buying one expensive cream, think again. The Korean approach to beauty is basically a lifestyle.

It completely ditches the idea of harsh, overnight fixes. Instead, the focus shifts entirely to consistency, barrier protection, and deep hydration. You don’t have to overhaul your entire bathroom cabinet to get in on the action, though. You just need to change how you treat your skin on a daily basis. Here are six core habits Koreans do differently to get that perfect glow.

The post Want Korean glass skin? These 5 daily habits make all the difference appeared first on Best oLive.

Casa Aire Wellness strengthens its personalised approach to Korean facials, glass skin treatments and long-term skin health as Korean skincare continues to reshape Dubai’s luxury aesthetics industry.

AIRE MD by Casa Aire Wellness for Korean Facials in Dubai

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AIRE MD by Casa Aire Wellness Named Among Dubai’s Best Destinations for Korean Facials and Glass Skin Treatments by Vogue Magazine

Dubai, United Arab Emirates, July 28, 2026 (GLOBE NEWSWIRE) — Korean skincare has evolved from a global beauty movement into one of the fastest-growing influences in professional aesthetics, changing how consumers think about facial treatments, skin health and long-term skincare. Across Dubai, increasing numbers of people are seeking Korean facials, glass skin treatments, personalised skincare programmes, skin barrier repair, acne treatment, hyperpigmentation correction and advanced skin rejuvenation as they move beyond traditional facials toward more evidence-based approaches to skin health. For more information visit https://www.fresha.com/a/aire-md-by-casa-aire-wellness

As this shift continues, AIRE MD by Casa Aire Wellness, formerly known as Casa Aire Wellness, is expanding its Korean facial programme and strengthening its position within Dubai’s luxury skincare landscape through a philosophy that combines Korean skincare principles, personalised consultation and advanced multimodality facial treatments.

Founded with the belief that luxury skincare should never require a compromise between experience and results, the institute has become recognised for introducing Korean-inspired skin health principles into Dubai’s premium wellness market. Rather than approaching skincare through standardised facial treatments, AIRE MD by Casa Aire Wellness has developed personalised treatment programmes that begin with understanding each client’s skin before recommending bespoke facial protocols designed around their individual goals, skin condition and long-term skin health.

Inspired by Korean skincare philosophy, every consultation considers the skin as an individual ecosystem rather than a single cosmetic concern. Treatment programmes may combine layered hydration, skin barrier support, advanced active ingredients, multimodality facial techniques and evidence-based technologies to help address concerns including acne, post-inflammatory hyperpigmentation, uneven skin tone, enlarged pores, dehydration, skin sensitivity, healthy ageing and overall skin optimisation.

The institute’s Korean facial philosophy reflects the same principles that have made Korean skincare internationally respected: prevention over correction, consistency over aggressive intervention and personalised care over one-size-fits-all treatments. Rather than focusing solely on immediate cosmetic improvements, the objective is to progressively strengthen skin health while supporting healthier texture, improved hydration, greater resilience and naturally luminous skin over time.

This approach has also shaped the institute’s interpretation of the increasingly popular glass skin movement. While the term has become widely recognised across beauty media and social platforms, AIRE MD by Casa Aire Wellness approaches glass skin as the visible result of healthy, balanced skin rather than a standalone treatment. Through personalised facial programmes designed to support hydration, barrier integrity, skin renewal and long-term skin function, the institute helps clients work towards clearer, healthier and more radiant skin using methodologies inspired by Korean skincare principles.

“Korean skincare has fundamentally changed how people think about facial treatments,” said a spokesperson for AIRE MD by Casa Aire Wellness. “Clients today want to understand their skin, not simply treat it. They are looking for personalised skincare programmes that address the underlying causes of concerns such as acne, pigmentation, sensitivity and premature ageing while supporting healthier skin over the long term. Our philosophy combines the experience of luxury wellness with evidence-based skincare designed around every individual.”

The institute’s personalised approach has attracted recognition from both clients and the beauty industry. Casa Aire Wellness has been featured by Vogue Arabia, Marie Claire Arabia, Cosmopolitan Middle East, Time Out Dubai, Hia Magazine and Dubai Confidential, with editorial coverage highlighting its Korean-inspired facial treatments, personalised consultation process and commitment to skin health. In 2025, the institute was recognised at the World Luxury Spa Awards, receiving Best Spa in Dubai and Best Spa in the Middle East for excellence in innovation, client experience and treatment quality.

Building on this foundation, the evolution to AIRE MD by Casa Aire Wellness reflects the institute’s continued focus on evidence-based skincare and long-term skin transformation. The brand has also expanded its philosophy through AIRE MD Skincare, a professional skincare collection manufactured in California using advanced peptides, antioxidants, growth factors and clinically researched active ingredients. Developed to complement personalised treatment programmes, the collection reflects the same commitment to skin health that defines every consultation and facial experience within the institute.

As Korean skincare continues to influence the future of professional aesthetics, AIRE MD by Casa Aire Wellness believes the industry is moving beyond traditional facials toward personalised skin health programmes that combine Korean skincare philosophy, evidence-based treatment methodologies, advanced technologies and long-term skin optimisation. By integrating luxury hospitality with clinical expertise, the institute continues to contribute to Dubai’s growing reputation as a destination for advanced Korean facial treatments and personalised skin health. To learn more visit https://www.dubaiconfidential.ae/style-and-beauty/review-casa-aire-wellness-korean-facial-in-dubai/

Attachment

• AIRE MD by Casa Aire Wellness for Korean Facials in Dubai

CONTACT: [email protected]

0529750606

Marina, Marina Terrace – Marsa Dubai,

Dubai Marina, Dubai

United Arab Emirates

The post AIRE MD by Casa Aire Wellness Sets the Standard for Korean Facials in Dubai as Demand for Glass Skin Treatments Surges appeared first on Best oLive.

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The beauty industry has experienced remarkable growth over the past decade, with consumers becoming more knowledgeable about ingredients, routines, and long-term skin health. Among the many skincare movements around the world, Korean and Japanese beauty philosophies have consistently remained at the forefront. Their emphasis on prevention, hydration, gentle formulations, and healthy skin has inspired millions of people to rethink their daily skincare habits.

Rather than focusing on covering imperfections, both Korean and Japanese skincare encourage maintaining a naturally radiant complexion through consistent care. While each approach has its own traditions and innovations, they share a commitment to quality ingredients, scientific research, and skin-friendly formulations that appeal to people of all ages.

Whether you are just beginning your skincare journey or looking to improve your current routine, understanding these beauty philosophies can help you make informed decisions and achieve healthier-looking skin.

The Evolution of Asian Skincare

Asian skincare has deep cultural roots dating back centuries. Traditional beauty rituals often relied on botanical extracts, rice water, green tea, fermented ingredients, and natural oils to nourish the skin. Over time, these traditional methods merged with modern dermatological research, resulting in products that combine heritage with cutting-edge innovation.

Today, Korean and Japanese skincare brands are recognized internationally for producing effective products that address a wide range of skin concerns, including dryness, acne, uneven skin tone, premature aging, and sensitivity.

Consumers appreciate the careful balance between advanced technology and gentle formulations, making these products suitable for everyday use.

Understanding the Korean Beauty Philosophy

Korean skincare is built around the belief that healthy skin requires consistent care rather than quick fixes. Instead of relying on harsh treatments, the focus is on hydration, nourishment, and strengthening the skin barrier.

Many Korean routines involve multiple lightweight products that work together to improve skin health gradually. While the famous ten-step routine has gained popularity, many people customize their regimen according to their skin type and lifestyle.

Common characteristics include:

• Lightweight textures
• Layered hydration
• Innovative ingredients
• Gentle cleansing
• Daily sun protection
• Long-term skin maintenance

This holistic approach has helped Korean beauty become one of the most influential sectors in the global cosmetics industry.

The Japanese Approach to Beautiful Skin

Japanese skincare follows a philosophy centered around simplicity, consistency, and prevention. Instead of using numerous products, Japanese routines often prioritize fewer but highly effective skincare essentials.

Healthy skin is viewed as a reflection of overall wellness, making lifestyle, nutrition, and daily habits equally important alongside skincare products.

Typical Japanese skincare emphasizes:

• Gentle cleansing
• Lightweight hydration
• Skin barrier protection
• Minimal irritation
• High-quality ingredients
• Consistent daily routines

Rather than chasing dramatic overnight results, Japanese skincare encourages gradual improvement through disciplined care.

Why Consumers Trust Korean and Japanese Skincare

Several factors contribute to the growing popularity of these skincare traditions worldwide.

Innovative Research

Beauty companies continuously invest in research and development to improve ingredient performance and product safety. This commitment to innovation allows consumers to benefit from scientifically developed formulations.

High Ingredient Standards

Many products contain carefully selected botanical extracts, vitamins, peptides, ceramides, hyaluronic acid, and fermented ingredients known for supporting skin health.

Gentle Formulations

Sensitive skin has become increasingly common due to pollution, stress, and environmental factors. Korean and Japanese products often avoid unnecessarily harsh ingredients, making them suitable for various skin types.

Affordable Luxury

Consumers appreciate receiving premium-quality formulations without paying luxury-brand prices. This excellent balance between affordability and effectiveness has helped expand global demand.

Building an Effective Daily Skincare Routine

A successful skincare routine does not have to be complicated. Consistency is far more important than using a large number of products.

Step 1: Gentle Cleansing

Removing dirt, excess oil, sunscreen, and makeup prepares the skin for the products that follow. A gentle cleanser helps preserve the skin’s natural moisture barrier.

Step 2: Hydrating Toner

Modern toners focus on hydration rather than stripping the skin. They help prepare the skin to absorb serums and moisturizers more effectively.

Step 3: Targeted Serums

Serums provide concentrated ingredients designed to address specific concerns such as pigmentation, fine lines, acne, or dehydration.

Step 4: Moisturizer

Moisturizers lock in hydration while supporting the skin’s protective barrier throughout the day and night.

Step 5: Sunscreen

Daily UV protection remains one of the most important steps in preventing premature aging and maintaining healthy skin.

Popular Ingredients Worth Knowing

Both Korean and Japanese skincare rely on ingredients supported by years of research and consumer trust.

Hyaluronic Acid

One of the most effective hydrating ingredients, hyaluronic acid helps the skin retain moisture while improving softness and elasticity.

Centella Asiatica

Frequently found in Korean skincare, Centella Asiatica is valued for its soothing and calming properties.

Rice Extract

Rice has been used in Japanese beauty rituals for generations. It helps brighten the complexion while supporting healthy skin texture.

Green Tea

Rich in antioxidants, green tea helps protect the skin from environmental stress while calming irritation.

Ceramides

Ceramides strengthen the skin barrier and reduce moisture loss, making them especially beneficial for dry and sensitive skin.

Fermented Ingredients

Fermentation enhances ingredient absorption while delivering beneficial nutrients that support healthier-looking skin.

Choosing Products Based on Your Skin Type

No single skincare routine works for everyone. Understanding your skin type allows you to select products that meet your specific needs.

Dry Skin

Look for hydrating ingredients such as ceramides, hyaluronic acid, glycerin, and nourishing oils.

Oily Skin

Choose lightweight gel moisturizers and oil-balancing formulations that hydrate without clogging pores.

Combination Skin

Use products that balance hydration while controlling excess oil in the T-zone.

Sensitive Skin

Select fragrance-free, alcohol-free products with calming botanical ingredients.

Mature Skin

Focus on peptides, antioxidants, collagen-supporting ingredients, and sunscreen to help maintain elasticity.

The Rising Popularity of Korean Beauty in Australia

Australia has embraced international beauty trends with enthusiasm. Consumers increasingly seek premium skincare that combines effective ingredients with gentle formulations.

The demand for korean cosmetics Sydney continues to grow as more people discover the benefits of innovative Korean skincare products. Beauty enthusiasts appreciate having access to authentic products that cater to diverse skin concerns while delivering reliable results.

Retailers have expanded their selections significantly, making it easier for customers to explore cleansers, essences, serums, masks, sunscreens, and moisturizers inspired by Korean beauty traditions.

Japanese Beauty Products Continue to Gain Recognition

Japanese skincare enjoys an equally strong reputation for elegance, simplicity, and reliability.

Consumers often choose jjapanese face care products because of their focus on maintaining healthy skin through gentle cleansing, hydration, and long-term prevention. Many people appreciate the minimalist philosophy that emphasizes quality over quantity while supporting the skin’s natural protective barrier.

As awareness grows, Japanese skincare continues to attract individuals looking for dependable products backed by decades of research and refinement.

Common Mistakes to Avoid

Even excellent skincare products cannot produce optimal results if used incorrectly.

Avoid these common mistakes:

• Over-cleansing the skin
• Using too many active ingredients simultaneously
• Skipping sunscreen
• Changing products too frequently
• Ignoring patch testing
• Using products unsuitable for your skin type
• Expecting immediate results

Healthy skin requires patience and consistency.

Lifestyle Habits That Support Better Skin

Skincare products work best when combined with healthy daily habits.

Important practices include:

• Drinking sufficient water
• Eating nutrient-rich foods
• Sleeping seven to eight hours
• Managing stress
• Exercising regularly
• Avoiding excessive sun exposure
• Keeping skincare tools clean

These habits complement topical skincare and contribute to healthier skin over time.

Why Ingredient Education Matters

Modern consumers increasingly read ingredient labels before making purchases. Understanding what each ingredient does helps avoid unnecessary spending while selecting products that match personal skincare goals.

Instead of buying products based solely on trends, informed shoppers evaluate ingredient lists, formulation quality, and compatibility with their skin type.

This educated approach often leads to better long-term skincare outcomes.

The Future of Global Beauty

The skincare industry continues evolving through biotechnology, sustainable packaging, cleaner formulations, and personalized skincare solutions. Korean and Japanese brands remain leaders in introducing innovative technologies while preserving their traditional beauty philosophies.

Consumers can expect future products that offer improved ingredient delivery systems, environmentally responsible manufacturing, and customized skincare experiences based on individual needs.

Final Thoughts

Korean and Japanese skincare have transformed the global beauty landscape by emphasizing healthy skin rather than temporary cosmetic fixes. Their dedication to hydration, gentle care, scientifically supported ingredients, and long-term skin wellness continues to inspire consumers around the world.

Whether you prefer a multi-step Korean skincare routine or the elegant simplicity of Japanese beauty rituals, both approaches encourage consistency, patience, and thoughtful product selection. By understanding your skin’s unique needs and choosing high-quality formulations, you can build a routine that promotes healthier, brighter, and more resilient skin for years to come.

The post Why Korean and Japanese Skincare Continue to Lead Global Beauty Trends appeared first on Best oLive.

Young adult brunette woman with short hair applies oil to her face at home, morning skincare routine Credit: Getty

FORGET the viral 10-step skincare routine.

K-beauty has taken the internet by storm, with Brits turning to Korean skincare in the hunt for “glass skin” and a more youthful appearance.

But experts say the real secret isn’t using more products – it’s using the right ones.

Consistency is key to healthy skin Credit: Getty

“It’s all about consistency,” says GP and renowned K-beauty expert Dr Christine Hall, who gave me the lowdown on some of her top tips and recommendations.

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In Korea, skincare follows a “slow-ageing” approach, focusing on protecting and strengthening the skin over time with hydration, barrier repair and prevention.

Sharing her thoughts on the viral 10-step routine, Dr Hall says skincare “doesn’t have to be complicated”.

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“If I speak to my Korean auntie about the 10-step routine, she doesn’t know what I’m talking about,” says Dr Hall. “Some days, I personally don’t wear a moisturiser.”

Instead, SPFs and dedicated serums can double up – an approach that fits with what Koreans refer to as “skip-care”.

GP and K-beauty expert Dr Christine Hall is credited with bringing glass skin to London

The aim is to strip your routine back to a few essentials, saving time and money while helping prevent overloaded skin, which can lead to breakouts.

“The best advice you can give anyone is to use SPF,” she tells me.

“About 90% of the visible signs of ageing are due to sun damage.”

Rays from the sun break down collagen and elastin, causing skin to become loose and wrinkle over time.

Unless you suffer from very dry skin, Dr Hall recommends skipping moisturiser in favour of a dedicated SPF or serum – one of Dr Hall’s faves costs just over a fiver, and it doesn’t compromise on quality.

Freya tried Altruist’s SPF50 Credit: Freya Rogers

Altruist Dermatologist Sunscreen SPF50, £5.50

Altruist Dermatologist Sunscreen SPF50, £5.50, was developed by Dr Andrew Birnie, a UK skin cancer specialist, so it’s suitable for sensitive skin and reduces skin cancer risk alongside signs of ageing.

I put it to the test and found it easily doubled up as a moisturiser, and it didn’t leave my skin looking ashy or chalky – if you have oily skin, there’s also a lighter version, Altruist Dermatologist Face Fluid SPF30, £8.65.

When it comes to the rest of your routine, these are the K-beauty secrets Dr Hall recommends.

New Doesn’t Always Mean Better

Some of K-beauty’s most talked-about ingredients may sound unusual, but many are rooted in long-standing Korean beauty traditions.

Dr Hall explains that while ingredients like snail mucin have become global skincare sensations, their popularity is largely based on generations of use rather than clinical research.

“You’re not going to see medical papers written on it, but people in Korea swear by it. The same with rice water,” she says.

You can find this in I’m From Rice Toner, £26.50, which is deeply hydrating and designed for all skin types.

“Hundreds of years ago, women washed rice and their hands ended up being really soft and smooth.

“That’s how they worked out rice water is a really good ingredient.”

I’m From Rice Toner, £26.50, has proved popular with shoppers

I’m From Rice Toner, £26.50

Did You Say Salmon Sperm?

Another viral ingredient that raises eyebrows is something called PDRN – as found in Anua PDRN Hyaluronic Acid Capsule 100 Serum, £20, which flew off shelves.

“PDRN is an ingredient derived typically from salmon sperm,” Dr Hall explains.

“In Korea, it’s an ingredient that’s all over the place – if you go into a pharmacy, you’ll find it.”

In clinics, it’s even injected to help stimulate collagen, wound repair and calm inflammation.

She adds: “The argument is that the PDRN molecule is too big to pass through the skin.”

While that’s true, she says many other skincare ingredients, like collagen, also sit on the skin’s surface.

Anua PDRN Hyaluronic Acid Capsule 100 Serum went viral on social media Credit: Boots UK

Anua PDRN Hyaluronic Acid Capsule 100 Serum, £18

Forget Kombucha, Try Fermented Skincare

When we think of something fermented, we often think of foods like kimchi or kombucha – but it’s not just food, it turns out we can ferment skincare, too.

What’s more, fermented ingredients can actually boost absorption into the skin.

“When we ferment skincare, we make the ingredient’s molecule size much smaller,” says Dr Hall

This process can help ingredients absorb more easily, while also unlocking additional benefits, like peptides and organic acids, which help improve the skin’s texture, firmness and elasticity, aiding anti-ageing.

Why Redness Does Not Mean Results

If you’re looking for an anti-ageing ingredient with the strongest medical backing, retinol is considered the “gold standard”.

Developed from vitamin A, it’s used to tackle fine lines, wrinkles, pigmentation and even acne – but it’s not for everyone.

Retinol can cause redness, peeling and even “retinol burn” if you start too strong – it’s also best to avoid during pregnancy or if you suffer from conditions like eczema or rosacea.

That’s why Dr Hall recommends a gentler K-beauty approach for beginners.

“K-beauty is very skin-barrier-first,” she says.

“Here in Britain, we’re quite into our harsh ingredients – if something causes a bit of redness, we get a bit excited and we’re like: ‘Oh, it’s doing something!’

“Over in Korea, they very much believe nothing should impact the skin to cause redness.

“So, when they do make these ingredients, they formulate them to be really nice and gentle.”

One example is Beauty of Joseon Revive Firming Moisturizer, £21, which has gone viral for its gentle formula.

It contains fermented retinol, which is more easily absorbed, and also contains ginseng – another ingredient widely used in Korea for its anti-ageing benefits.

Beauty of Joseon Revive Firming Moisturizer is a K-beauty fan fave

Beauty of Joseon Revive Firming Moisturizer, £21

The Gentle Approach

It’s not just what Koreans use, it’s how they use it – and one technique can help you save money and reduce signs of ageing.

Many use a technique called “tok tok” – gently tapping products into the face rather than rubbing into the skin.

Dr Hall says this helps avoid pulling on the skin, uses less product, and may even help boost circulation at the skin’s surface – another anti-ageing benefit.

But before splashing out on new serums, it’s also worth looking at your lifestyle.

“How you sleep, how you eat, stress, whether you smoke or not, whether you live in a city – all of those things will have an impact,” she explains.

While products can help, healthy skin starts with consistent everyday habits.

“Prevention is better than cure, always,” says Dr Hall.

The post I’m a dermatologist, these are the best Korean skincare secrets to save money and keep skin looking fresh appeared first on Best oLive.

Visitors watch a makeup artist demonstrate makeup techniques during the 2026 Korea Beauty Festival at HiKR Ground in Seoul, June 25. Yonhap

A viral video of a Japanese calligraphy teacher’s reunion with her famous student offered an interesting glimpse at one of Korea’s fastest-growing tourism trends.

In a YouTube video uploaded on June 28 by rising K-pop girl group RESCENE, Japanese member Minami visited her hometown in Chiba and reunited with her former calligraphy teacher. During their conversation, the teacher revealed that she had flown back to Japan that day, after undergoing a cosmetic procedure near Sinnonhyeon Station in southern Seoul, drawing laughter from the group.

Although the conversation was lighthearted, it showed one of the reasons why many foreign tourists choose to visit Korea.

Minami of K-pop girl group RESCENE meets with her former calligraphy teacher, who talks about her recent wellness experiences in Korea in a video uploaded to fellow member Woni’s official YouTube channel on June 28. Captured from Woni’s official YouTube channel

For years, K-beauty was largely synonymous with cosmetics. Tourists would fill their suitcases with sheet masks, skin care products and makeup before heading home.

Today, however, an increasing number of visitors are booking appointments at dermatology clinics, receiving scalp treatments, consulting personal color experts, visiting pharmacies and participating in wellness programs that promise healthier lifestyles as well as improvements in appearance.

This growing demand shows the rise of wellness tourism, a type of travel that focuses on improving both physical and mental health. In Korea, this trend is unique because it mixes medical technology, beauty services, and lifestyle experiences into special travel packages that are hard to find in other countries.

Social media lead trend

Industry officials say social media has helped speed growth in wellness tourism. Thanks to beauty content on YouTube, Instagram and TikTok, young people around the world have become familiar with Korean skin care, clinics and pharmacy products. Many tourists now plan their trips carefully to visit these clinics as well as traditional sightseeing.

“We have seen a noticeable increase in foreign patients over the past few years, in addition to our domestic customers,” a dermatologist operating a clinic in southern Seoul told The Korea Times.

“Many Japanese visitors come for laser lifting procedures, wrinkle treatments and pigmentation removal. Demand has increased enough that we are strengthening our social media marketing specifically targeting Japanese tourists.”

The shift is becoming increasingly visible in government data.

According to the Korea Tourism Organization (KTO), foreign visitors spent more than 2 trillion won ($1.3 billion) here using credit cards in May, marking the first time monthly spending exceeded the 2 trillion won mark. The figure was a 67.1 percent increase from the same month last year and underscored the rapid recovery of Korea’s inbound tourism market.

Beauty and wellness-related businesses recorded some of the strongest growth.

Spending at skin care and massage businesses surged 153.9 percent from a year earlier, while dermatology clinics posted an 85.5 percent increase. Pharmacy spending rose by an even larger 206.1 percent, suggesting that visitors are increasingly combining medical procedures with purchases of skin care products, nutritional supplements and over-the-counter medicines.

The figures indicate that Korea’s tourism industry is generating higher spending per visitor, in addition to attracting larger numbers of visitors. Instead of spending most of their travel budget at department stores and duty-free shops, overseas tourists are increasingly seeking services and products similar to those found in the everyday lives of Koreans.

Customers look through health supplements and skin care products at Ready Young Pharmacy in Seongsu-dong, Seoul, June 30. Korea Times photo by Baek Byung-yeul

Beyond cosmetics

The changing travel pattern has also transformed pharmacies into one of Korea’s newest shopping destinations for foreign visitors.

Stores like Ready Young Pharmacy have rapidly expanded in tourist districts such as Myeong-dong, Hongdae, Gangnam and Seongsu-dong. They carry over-the-counter medicines, functional skin care products and health supplements. Unlike conventional pharmacies, these stores resemble health and beauty retailers where customers freely browse shelves but can also consult pharmacists about products that suit their needs.

“I had a skin treatment in southern Seoul in the morning before coming to Seongsu for lunch and shopping. I also stopped by a pharmacy to buy health supplements and skin care products,” a Chinese tourist visiting a premium pharmacy in Seongsu-dong said.

“Luxury goods are always attractive, but Korean medicine and health products are also known for their quality. Visiting these pharmacies has become one of the reasons I travel to Korea.”

Many of the products gaining popularity are not luxury goods but everyday items that Koreans have long purchased without much attention. Acne medication, scar ointments, functional cosmetics and nutritional supplements are now widely recommended through social media as essential purchases during trips to Korea.

The trend reflects how K-beauty itself has evolved. Instead of focusing solely on premium cosmetics brands, visitors are becoming interested in Korean lifestyles and daily wellness routines, creating new opportunities for retailers.

Customers browse health supplements and skin care products at Ready Young Pharmacy in Seongsu-dong, Seoul, June 30. Korea Times photo by Baek Byung-yeul

Beyond Seoul

The growing popularity of beauty and wellness tourism is no longer confined to Seoul.

The KTO data showed that spending on K-beauty and wellness by foreign visitors increased 38.4 percent in the first quarter from a year earlier, while spending on medical tourism rose 33.2 percent.

Dermatology accounted for 55.7 percent of medical tourism spending, followed by plastic surgery at 21.1 percent, demonstrating how beauty-related treatments have become one of the biggest drivers of Korea’s medical tourism industry.

The rapid increase also suggests that overseas visitors are spending more on experiences rather than simply purchasing products.

“The global tourism market recovered to around 103 percent of its pre-pandemic level in 2025, while Korea’s inbound tourism reached 108 percent,” said Kim Young-mi, head of the KTO’s Tourism AI Innovation Division, during a tourism data seminar held in May.

“Korea’s tourism industry is growing not only in terms of visitor numbers but also in quality. High-value theme tourism is expanding while tourism spending is becoming more balanced across different regions.”

Kim said beauty and wellness tourism have emerged as one of the fastest growing sectors of Korea’s inbound tourism industry. She added that the trend is no longer concentrated in Seoul, with destinations like Jeju and Busan attracting growing numbers of visitors seeking medical services and wellness experiences.

The findings suggest that beauty tourism is becoming an effective way to encourage travelers to explore more destinations outside the capital.

A building directory in front of a commercial building near Nonhyeon Station in Seoul lists a range of medical and wellness clinics, June 30. Korea Times photo by Baek Byung-yeul

The government is now working to keep up that momentum.

The Ministry of Culture, Sports and Tourism and the KTO launched the 2026 Korea Beauty Festival on June 24 to transform Korea’s globally recognized beauty industry into a tourism platform.

Held at HiKR Ground in central Seoul, the festival allows foreign visitors to experience various aspects of Korean beauty culture, including makeup, hairstyling, scalp diagnosis, personal color analysis and fashion consulting.

The event also connects visitors with nearly 800 beauty tourism products through partnerships with nine global online travel agencies, allowing travelers to book beauty experiences alongside accommodations and transportation through Sept. 30.

Officials hope the program will encourage visitors to spend more time in Korea while expanding beauty-related tourism.

“K-beauty is creating new possibilities,” Kang Jung-won, head of the ministry’s Tourism Policy Bureau, said during the festival’s opening ceremony. “It has evolved beyond the beauty industry to become one of Korea’s representative cultural contents.”

The post Travelers take a shine to Korean beauty, wellness tourism appeared first on Best oLive.

The FaceSkincare Beauty Expo 2026 will bring together a range of beauty, wellness, and lifestyle businesses from across Ireland.

Mayo-based Asian skincare brand FaceSkincare is set to host a curated beauty and wellness event at The Grace, Westport, this Sunday, May 7.

The FaceSkincare Beauty Expo 2026 will bring together a range of beauty, wellness, and lifestyle businesses from across Ireland for a one-day experience focused on skincare, self-care, and modern wellness trends.

Attendees can expect experiences including Korean skincare discovery sessions, colour analysis, holistic skincare consultations, wellness activations, floristry displays, beauty technology showcases, luxury self-care products, AI-powered health intelligence, games, goodie bags and live panel discussions. The discussions will be moderated by Dee Ruddy, VP of Network Ireland Mayo.

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Participating businesses include FaceSkincare, StyleByJo, Flóraith Skincare, Lerelle Beauty and Eucalyptus Florist, alongside additional exhibitors and wellness brands.

Speaking ahead of this Sunday’s event, Olaide Anjorin says the event is an opportunity to try something new.

“Come with an open mind and expect a lovely day out, with an opportunity to try something new,” she told The Mayo News.

“There will be lots of wonderful food, and it will be a great opportunity to meet people, learn, and ask questions,” she added.

Tickets for the event are available on Eventbrite.

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