• Clera Cera is a new science-led dermatological skincare brand, with nine products for everyday use.
• Co-developed with Singapore’s National Skin Centre, a member of NHG Health, with ingredients that fortify the Asian skin’s natural barrier and lightweight textures suited to Asia’s heat, humidity and pollution.
• Its Skin Barrier Resilience System combines Derma-Clera, powered by Cynanchum Atratum (Bai Wei) extract, with five skin-identical ceramides to Replenish, Repair and Relieve Asian skin.
• Clera Cera was shaped by listening sessions and usage tests from more than 18,000 consumers across five Asian markets

HONG KONG SAR – Media OutReach Newswire – 23 October 2026 – Clera Cera, a new science-led dermatological skincare brand made for Asian skin and designed for everyday use, launches today at Guardian and Mannings. Co-developed with an expert team from Singapore’s National Skin Centre, a member of NHG Health, Clera Cera brings dermatologist-developed skin barrier care into everyday retail.

Heat, humidity and pollution can take a toll on Asian skin, and everyday habits such as frequent cleansing and use of harsh products strain the skin barrier. Research1 also suggests that Asian skin has a thinner outer layer, which makes the barrier more vulnerable to irritants. With about one in three people in Asia reported to have sensitive skin2, the need for skincare designed for these realities is growing.

The launch of Clera Cera comes amid growing consumer demand across Asia for skincare that soothes sensitive skin, supports daily preventive care and is both science-backed and accessible. Clera Cera’s mission is simple: to make effective, dermatologist-developed skincare designed for Asian skin part of everyone’s daily routine.

“Clera Cera marks a new chapter for Guardian and Mannings. We are going beyond selling health and wellness products to creating them, with the clinical expertise of NHG Health’s National Skin Centre behind us. It takes dermatology beyond clinical walls to a shelf where customers already shop, at a price that fits an everyday routine. This is the one of the many ways we continue to democratise wellness and it’s what being our customers’ Trusted Wellness Advisor means,” said Curtis Liu, Chief Executive Officer, Health and Beauty, DFI Retail Group.

Clera Cera is the first initiative focused on dermatological skin care under the long-term partnership between DFI Retail Group and NHG Health announced in October 2025 to strengthen preventive care and widen access to everyday health and wellness. It is the first time a public healthcare cluster in Singapore has worked with a retailer to make safe and effective health solutions backed by clinical research even more accessible to the public in Singapore and across Asia.

“One of NHG Health’s mission is to enhance the health of the population we serve. Partnerships like this allow us to translate clinical knowledge and research into everyday health. What makes this collaboration with DFI Retail Group meaningful is that we are able to bring evidence-based care to people where they are, beyond the hospital and clinic. Skin health is only the starting point. The wider opportunity is in areas such as elderly nutrition and home care, which will be explored for our ageing population,” said Professor Benjamin Seet, Group Chairman Medical Board (Research), NHG Health.

A Science-led Skin Barrier Resilience System to Replenish, Repair and Relieve Asian Skin

Clera Cera was co-developed with a leading dermatology team at Singapore’s National Skin Centre, a member of NHG Health. Associate Professor Tey Hong Liang, who led the formulation of it with Ms. Winnie Choo, Principal Pharmacist, is ranked among the world’s top 2% of scientists by Stanford University and Elsevier. The team’s work spans more than 55 healthcare-related national and international awards, grants and fellowships for advancing skin health.

The core essence of Clera Cera’s formulation is a Skin Barrier Resilience System that combines two key components:

• Derma-Clera, powered by Cynanchum Atratum (Bai Wei) botanical extract, that helps soothe the skin;
• Five skin-identical ceramides that help replenish essential lipids within the skin barrier, supporting hydration, repair and strength.

Working like building blocks, they help reinforce the Asian skin’s natural barrier by supporting healthy barrier in three ways:

• Replenish: Restores skin hydration, with moisture-attracting ingredients such as saccharide isomerate
• Repair: Strengthens the skin barrier with five skin-identical ceramides
• Relieve​: Soothes the skin with Derma-Clera, ​powered by a Cynanchum Atratum (Bai Wei) extract.

“Exposure to pollution and a warm, humid climate, together with frequent cleansing and use of harsh products weaken the protective barrier of the Asian skin over time. In our clinics, we often see this in patients with sensitive skin. The barrier depends on natural lipids such as ceramides, and it is best supported by gentle, consistent care, using lightweight formulations that people find comfortable applying every day,”said Associate Professor Tey Hong Liang, Clinical Director of the Centre for MedTech and Innovations, NHG Health, and Senior Consultant Dermatologist, National Skin Centre.

Made for Asian skin with feedback from Asian consumers

Shaped by listening sessions and usage tests from more than 18,000 consumers across Hong Kong, Indonesia, Malaysia, Singapore and Vietnam, Clera Cera overcomes common frustrations such as use of artificial fragrances and having sticky textures. The affordable, clean formula is designed for sensitive skin in humid climates.

The nine-product range spans body, face, targeted serums, and sun care made for Asian skin. Clera Cera is available now in Singapore, exclusively at Guardian Health & Beauty stores and online, and selected NHG Health pharmacies. Rollout in Brunei, Chinese mainland, Hong Kong, Indonesia, Malaysia, Macau and Vietnam will follow, reaching eight markets across Asia, at more than 1,500 Guardian and Mannings stores and online.

Body Care

The lineup features the Gentle Hydrating Cleanser alongside the Skin Relief Moisturising Lotion, both suitable for sensitive, eczema-prone skin and babies from three months old. Both are formulated with the ingredient, saccharide isomerate, which provides 24-hour hydration in the non-soap cleaner and 72-hour hydration in the lotion. In a home user trial involving 104 participants, 89% of panellists agree that the lotion soothes skin in just three minutes.

Face Care

Daily facial care includes the Micellar Water Gentle Makeup Remover, Hydrating Foaming Face Wash, and Barrier Hydrating Aqua Cream. Engineered to prevent clogged pores in humid climates, the line removes waterproof makeup with micellar water while the foaming wash and aqua cream containing the ingredient saccharide isomerate delivers up to 24 hours and 72 hours of skin-balancing moisture respectively.

Target Serums

Intensive treatment is delivered through the B3 TXA Brightening Dark Spot Serum and Retinol Age Defense Serum. These contain active ingredients that target specific skin concerns while supporting the skin barrier.
Suncare
Broad-spectrum protection features two mineral formulas: the Daily Defense Physical Sunscreen Serum SPF 50 PA+++ and the Tone Up Physical Sunscreen Serum SPF 50 PA+++. Powered by Nano Zinc Oxide, both sunscreens reflect UVA/UVB rays and block 95% of blue light, featuring 40-minute water resistance.

[2] Chen W, Dai R, Li L. The prevalence of self-declared sensitive skin: a systematic review and meta-analysis. Journal of the European Academy of Dermatology and Venereology. 2020;34(8):1779–1788. DOI: 10.1111/jdv.16166 Meta-analysis comprising 26 studies and 51,783 participants globally, with a pooled Asian prevalence of 31% (95% CI 16–45%).
Hashtag: #cleracera #Guardian #Mannings #dermatologist #skincare

The issuer is solely responsible for the content of this announcement.

Clera Cera

Clera Cera is a science-led dermatological skincare brand made for Asian skin. Co-developed with the National Skin Centre, NHG Health, Singapore, the brand combines deep Asian skin expertise with dermatological science to deliver effective yet gentle care for everyday Asian life. Its Skin Barrier Resilience System is designed to support the way Asian skin naturally repairs itself, helping to replenish, repair and relieve for a strong, resilient Asian skin barrier.

The post Guardian and Mannings launch Clera Cera, a dermatologist skincare range made for Asian skin appeared first on Best oLive.

The science-led skincare company will host in-booth experiences showcasing its patented AVL SOM3® technology, offering product sampling and education, and introducing its new Fertility Clinic Skincare Program, a partnership designed to help fertility practices support women’s holistic skin wellness before, during, and after treatment.

LONDON–(BUSINESS WIRE)–$IBB #AVLSOM3–AV Laboratories, a science-led skincare company founded by pioneers in IVF solutions, regenerative medicine, and stem cell therapy, today announced it will exhibit at the 42nd Annual Meeting of the European Society of Human Reproduction and Embryology, ESHRE 2026, taking place in London from 5 – 8 July 2026. The company will welcome clinicians, embryologists, fertility specialists, researchers, partners, and industry participants at Booth A22.

“ESHRE is deeply personal for us because this is the community that shaped our scientific foundation,” said Ami Mezezi, CEO and Co-Founder of AV Laboratories. “Our work in IVF taught us how profoundly cellular health, precision, and care matter. With AV Laboratories, we are bringing that same philosophy into skincare, helping women feel supported through some of the most important and sensitive stages of their lives.”

At ESHRE 2026, AV Laboratories will present its award-winning skincare portfolio and a new vision for women’s skincare, one that connects reproductive science, cellular health, and skin longevity through a more holistic understanding of how skin’s needs change over a lifetime. By returning to the IVF community, AV Laboratories aims to open a new conversation around how fertility and women’s health providers can support not only clinical outcomes, but also the everyday confidence and wellbeing of the women they serve.

“We can’t keep separating these experiences into different categories anymore. Women’s health and skincare should be viewed as part of one connected journey,” Jessica Martin, Director of Corporate Communication at AV Laboratories. “As a mom of two, I remember how important it was to feel confident in the products I used, especially while breastfeeding. During that stage of life, you think carefully about everything, what you eat, what you use, what touches your skin. We want to make at least one part of that journey feel simpler by creating skincare women can genuinely trust.”

AV Laboratories’ portfolio is powered by AVL SOM3®, the brand’s patented molecular skincare technology designed to deliver precision nourishment to skin and support the key building blocks associated with younger-looking skin: collagen, elastin, and NAD+. “At AV Laboratories, we don’t formulate in isolation,” said Sylwia Pawlaczyk, COO and Master Formulator at AV Laboratories. “I spend a lot of time thinking about how we build the company around real clinical needs, not assumptions.” Dual-purpose formulations are designed for simple, effective routines, combining AVL SOM3® with clinical-grade actives that work with the skin to support hydration, barrier resilience, visible firmness, elasticity, radiance, and the appearance of smoother, healthier-looking skin.

“As both a dermatologist and a mother who had my two children through IVF, I understand firsthand how intentional women become about every choice during this journey,” said Dr. Dendy Engelman, board-certified dermatologist and Scientific Advisory Board Member at AV Laboratories. “Patients are making deeply personal decisions about what they put in and on their bodies, and they deserve skincare that feels clear, considered, and grounded in real science. What excites me about AV Laboratories is that it brings together breakthrough science, elegant formulation, and a true understanding of women’s needs, from IVF and motherhood to long-term skin longevity.”

At Booth A22, AV Laboratories will offer an educational experience designed around the brand’s journey from IVF science to molecular skincare, including:

• Product sampling from the AV Laboratories skincare portfolio
• Education on AVL SOM3® and its scientific foundation in IVF solutions
• Information on the brand’s clinical testing, safety, transparency, and manufacturing excellence
• A guided introduction to the brand’s clinical skincare program for fertility and women’s health practices
• Conversations around how skincare can become part of a more holistic patient-support model
• Meetings with the AV Laboratories leadership, including Sylwia Pawlaczyk, COO and Master Formulator, to discuss partnership opportunities, formulation questions, product launch strategy, and practical ways for clinics to introduce the skincare portfolio to their patients

AV Laboratories Fertility Clinic Skincare Program

For fertility practices, AV Laboratories’ clinical program is designed to be simple to introduce and easy to communicate to patients. The program gives clinics a way to offer science-backed skincare education, trusted product recommendations, and supportive wellness resources for women who may be more conscious of what they use during fertility treatment, pregnancy, breastfeeding, and beyond.

“Through my work with fertility clinics, I see how much trust patients place in their care teams,” said Nathalie Boonen, IVF and Medical Clinic Partnerships Expert.

“Women going through fertility treatment want guidance they can deeply rely on, in every aspect of their care, including what they can use on their skin. A thoughtful, science-backed skincare program gives clinics a simple way to meet that need and elevate the patients’ experience”

AV Laboratories invites ESHRE 2026 participants to visit Booth A22 to experience the brand’s skincare portfolio, learn more about AVL SOM3®, and explore partnership opportunities for fertility, women’s health, and clinical wellness.

To schedule a meeting with AV Laboratories during ESHRE 2026, participants are encouraged to contact the team in advance or visit Booth A22 during exhibition hours.

From pioneering IVF solutions to reimagining the appearance of skin aging

Before founding AV Laboratories, Ami and Monica Mezezi helped shape the IVF industry through their work at LifeGlobal. Founded by Monica, LifeGlobal pioneered single-step culture media for IVF, a breakthrough that contributed to changing the standard of care for fertility clinics around the world. LifeGlobal was acquired by CooperSurgical in 2018. Ami also co-founded EvolveGene, a genetic testing company focused on using molecular insights to support more informed, personalized health decisions, also acquired by CooperSurgical. In 2021, they founded CaseBioscience, a company developing technologies for regenerative medicine and stem cell therapy. At AV Laboratories, Ami and Monica draw on their deep experience in reproductive health, regenerative medicine, quality-controlled manufacturing, and cellular science to reimagine how we think about the appearance of skin aging.

About AV Laboratories

AV Laboratories is a science-led skincare company founded by pioneers in IVF solutions, biotechnology, molecular biology, stem cell research, and cellular science. The company develops advanced skincare solutions rooted in its patented AVL SOM3® technology, a molecular skincare complex inspired by decades of work in cellular nourishment, precision formulation, and women’s health. AV Laboratories is dedicated to helping skin look and feel healthier for longer through science-backed, clinically validated, and responsibly formulated skincare.

Contacts

Media Contact
Marlee Martinez

PR Contact

marlee@valleymade.co

The post AV Laboratories, Founded by Pioneers of IVF Solutions, to Launch Fertility Clinic Program Featuring Its Award-Winning Skincare at ESHRE 2026 in London appeared first on Best oLive.

The cult-favorite skincare brand The Ordinary has significantly expanded its reach in India by partnering with the quick commerce platform Zepto, a collaboration kickstarted by a prominent Out-of-Home (OOH) takeover across Mumbai. The campaign strategically utilizes large-format billboards along high-traffic city routes to cement the union of simplicity and speed. 

The creative concept is highly aligned with both brands’ core values. The Ordinary, known for its no-nonsense, minimalist approach to skincare, utilizes the OOH platform to directly challenge complicated beauty routines. This message is juxtaposed with Zepto’s promise of instant gratification, with the core slogan highlighting that consumers “you just need The Ordinary, delivered in 10 minutes.” 

This powerful pairing blends The Ordinary’s science-backed credibility with Zepto’s ultra-fast delivery capability, effectively bringing high-performance skincare into the instant-delivery era. The towering creatives serve as constant reminders to busy, on-the-go metropolitan consumers that their complex routines can be simplified, and their desired products can be at their doorstep in minutes. 

The post The Ordinary and Zepto launch OOH campaign for ultra-fast skincare delivery appeared first on Best oLive.