Hello.

In my previous article, I wrote about how I, as someone in my 30s who has put off beauty and dieting, want to start changing myself little by little.

This is the continuation of that.

Even when I think, “I want to work hard on my beauty routine!”, I don’t know where to start when I actually try to begin.

Should I buy new cosmetics?
Should I use serums or face masks?
Should I start doing something special?

I was thinking about things like that.
But I don’t think I’ll be able to keep it up if I start too many things all at once.

So, this time, I have compiled 5 beauty habits that I, as a beauty beginner, want to review first.

I am focusing on things I can do in my daily life without using special tools or expensive items.

1. Be thorough with your daily skincare

The first thing I want to review is my daily skincare.
Until now, there were times when I would just get through my skincare routine without much thought.

On days when I was tired, I would do it half-heartedly, or if I was in a hurry, I couldn’t care for my skin properly.

But precisely because it is something I do every day, I decided to try changing my mindset a little.

From now on, I will:

• Not rub my face too hard when washing

• Moisturize immediately after washing before my skin dries out

• Apply toner and emulsion carefully

• Be mindful of whether products suit my skin

I want to cherish these basic things.

Rather than using expensive cosmetics, I will start by properly using the skincare products I already have.

Before buying new things, I will review my current care routine.

Even just doing that might help you see what you need right now.

2. Be Mindful of UV Protection

The next thing I want to review is UV protection.
When it comes to UV protection, I used to feel like I only needed to try hard during the summer.
However, from now on, I want to be mindful of it daily, regardless of the season.

Use sunscreen when going out.

Reapply as needed.

Make use of hats and parasols as well.

There are things you can incorporate as daily habits without buying special beauty items.
If I’m going to think about my skin, I want to start by reviewing my daily UV protection.

3. Don’t Forget to Hydrate

When you’re busy, hydration is something you surprisingly forget.
I’ve also had times where I realized I hadn’t been drinking enough water.
For the sake of beauty and health, I want to be conscious of drinking water frequently throughout the day.

Instead of drinking a lot at once, I plan to incorporate it into my life, such as when I wake up in the morning, during meals, and during breaks.

I will value continuing this according to my own physical condition and lifestyle, rather than forcing myself to drink large amounts of water.

4. Move Your Body Even a Little

I’m just as concerned about my body shape as I am about beauty.

I’ve started to notice changes in my body shape more than before, and I want to start dieting little by little.
That said, I don’t intend to start intense exercise all of a sudden.

First, I’ll start with:

• Using the stairs instead of the elevator

• Walking for short distances

• Doing light stretches at home

• Trying not to sit for long periods

I’ll start with these small things.
Even if you’re not good at exercise, it seems doable to increase opportunities to move your body in daily life.
I want to find habits I can continue for a long time, rather than an unreasonable diet.

5. Don’t put yourself last

And this is what I wanted to emphasize the most this time.

Until now, I haven’t had much confidence in myself, and I’ve put beauty-related things on the back burner.

I might not be able to keep it up even if I start something.

It might not suit me.

Thinking things like that, I would sometimes give up before I even took action. But from now on, I want to make time for myself little by little.

Even 5 minutes a day is fine.

It could be time to do my skincare carefully, or time to do some slow stretching.

I think I’ll start by making time to cherish myself.

There is no need to compare yourself to others. If you can be just a little more positive than you were yesterday, that is enough.

I want to continue without strain for under 2,000 yen a month

The budget I’ve decided on for starting beauty and diet routines this time is under 2,000 yen per month. When you get interested in beauty, you want to try various products. But I don’t think there’s any need to spend a lot of money from the start.

First, I plan to make use of what I already have and only purchase things that are missing or that I truly feel I need.

Also, I want to incorporate things I can do without spending money, such as stretching and walking.

What kind of ingenuity can I use within a limited budget? I plan to introduce that on this note as I actually try things out.

I’ll start with what I can do first

The five things I introduced this time are nothing special. But for me, having put beauty on the back burner until now, they are an important first step.

Instead of aiming for perfection right away, I’ll take it one step at a time, starting with what I can do.

Even if there are days when I can’t do it, I don’t need to blame myself; I can just start again.

I want to continue with that kind of mindset.

From now on, I plan to record how it went when I actually tried these, as well as any changes or realizations I had.

How much can a 30-something beauty beginner change themselves for under 2,000 yen a month?
I want to enjoy this challenge myself as I take it on.

Thank you for reading until the end.

For those of you who are thinking about starting beauty routines or self-improvement just like me, let’s do our best little by little together.

#30sBeauty #BeautyBeginner #SelfImprovement #BeautyHabits #AffordableBeauty

The post 5 Beauty Habits for 30-Somethings New to Skincare to Review First. Starting with Things You Can Do Without Spending Money! appeared first on Best oLive.

If you feel tightness after washing your face or notice your makeup looking worn by the evening, why not review your daily habits before adding more skincare products?

From your 40s onwards, your skin may feel different depending on the season or your lifestyle. Here are three self-care tips that are easy to incorporate when you are concerned about dryness.

1. After washing your face, gently pat it dry instead of rubbing with a towel

After washing your face, gently press a clean towel against your skin to absorb the moisture. Avoiding harsh rubbing is a small change you can start today.

2. Instead of just adding more moisturizer, stick to comfortable basics

Choose lotions and emulsions that suit your skin condition and preference, and use them according to the product instructions. When trying new items, it is safer to start with a small amount to check how your skin reacts.

3. Make your skincare time a moment of mental rest

Even on busy days, take a few minutes during your routine to take a deep breath and focus on yourself. Prioritizing sleep and rest is also a habit that supports a healthy daily life.

Things to check when incorporating silk

When choosing silk-derived skincare or bedding, please check the materials, ingredients, and usage instructions, and prioritize what works best for you. A specific material does not necessarily solve all skin concerns. If you experience any discomfort such as redness or irritation, discontinue use and consult a professional if necessary.

Beauty is not just about external care, but also about paying attention to your daily habits and state of mind. Let’s continue with small, manageable care routines that you can do today.

For general customers | Beauty and skincare information
We deliver self-care tips via our official LINE account.
Add our official LINE account as a friend

The post 3 Habits to Review Before Focusing on Moisturizing｜💎唐橋 アヤ💎｜人生を彩る美とマインドセット♡ appeared first on Best oLive.

If you feel tightness after washing your face or notice your makeup looking worn by the evening, why not review your daily habits before adding more skincare products?

From your 40s onwards, your skin may feel different depending on the season or your lifestyle. Here are three self-care tips that are easy to incorporate when you are concerned about dryness.

1. After washing your face, gently pat it dry instead of rubbing with a towel

After washing your face, gently press a clean towel against your skin to absorb the moisture. Avoiding harsh rubbing is a small change you can start today.

2. Instead of just adding more moisturizer, stick to comfortable basics

Choose lotions and emulsions that suit your skin condition and preference, and use them according to the product instructions. When trying new items, it is safer to start with a small amount to check how your skin reacts.

3. Make your skincare time a moment of mental rest

Even on busy days, take a few minutes during your routine to take a deep breath and focus on yourself. Prioritizing sleep and rest is also a habit that supports a healthy daily life.

Things to check when incorporating silk

When choosing silk-derived skincare or bedding, please check the materials, ingredients, and usage instructions, and prioritize what works best for you. A specific material does not necessarily solve all skin concerns. If you experience any discomfort such as redness or irritation, discontinue use and consult a professional if necessary.

Beauty is not just about external care, but also about paying attention to your daily habits and state of mind. Let’s continue with small, manageable care routines that you can do today.

For general customers | Beauty and skincare information
We deliver self-care tips via our official LINE account.
Add our official LINE account as a friend

The post 3 Habits to Review Before Focusing on Moisturizing｜💎唐橋 アヤ💎｜人生を彩る美とマインドセット♡ appeared first on Best oLive.

If you feel tightness after washing your face or notice your makeup looking worn by the evening, why not review your daily habits before adding more skincare products?

From your 40s onwards, your skin may feel different depending on the season or your lifestyle. Here are three self-care tips that are easy to incorporate when you are concerned about dryness.

1. After washing your face, gently pat it dry instead of rubbing with a towel

After washing your face, gently press a clean towel against your skin to absorb the moisture. Avoiding harsh rubbing is a small change you can start today.

2. Instead of just adding more moisturizer, stick to comfortable basics

Choose lotions and emulsions that suit your skin condition and preference, and use them according to the product instructions. When trying new items, it is safer to start with a small amount to check how your skin reacts.

3. Make your skincare time a moment of mental rest

Even on busy days, take a few minutes during your routine to take a deep breath and focus on yourself. Prioritizing sleep and rest is also a habit that supports a healthy daily life.

Things to check when incorporating silk

When choosing silk-derived skincare or bedding, please check the materials, ingredients, and usage instructions, and prioritize what works best for you. A specific material does not necessarily solve all skin concerns. If you experience any discomfort such as redness or irritation, discontinue use and consult a professional if necessary.

Beauty is not just about external care, but also about paying attention to your daily habits and state of mind. Let’s continue with small, manageable care routines that you can do today.

For general customers | Beauty and skincare information
We deliver self-care tips via our official LINE account.
Add our official LINE account as a friend

The post 3 Habits to Review Before Focusing on Moisturizing｜💎唐橋 アヤ💎｜人生を彩る美とマインドセット♡ appeared first on Best oLive.

If you feel tightness after washing your face or notice your makeup looking worn by the evening, why not review your daily habits before adding more skincare products?

From your 40s onwards, your skin may feel different depending on the season or your lifestyle. Here are three self-care tips that are easy to incorporate when you are concerned about dryness.

1. After washing your face, gently pat it dry instead of rubbing with a towel

After washing your face, gently press a clean towel against your skin to absorb the moisture. Avoiding harsh rubbing is a small change you can start today.

2. Instead of just adding more moisturizer, stick to comfortable basics

Choose lotions and emulsions that suit your skin condition and preference, and use them according to the product instructions. When trying new items, it is safer to start with a small amount to check how your skin reacts.

3. Make your skincare time a moment of mental rest

Even on busy days, take a few minutes during your routine to take a deep breath and focus on yourself. Prioritizing sleep and rest is also a habit that supports a healthy daily life.

Things to check when incorporating silk

When choosing silk-derived skincare or bedding, please check the materials, ingredients, and usage instructions, and prioritize what works best for you. A specific material does not necessarily solve all skin concerns. If you experience any discomfort such as redness or irritation, discontinue use and consult a professional if necessary.

Beauty is not just about external care, but also about paying attention to your daily habits and state of mind. Let’s continue with small, manageable care routines that you can do today.

For general customers | Beauty and skincare information
We deliver self-care tips via our official LINE account.
Add our official LINE account as a friend

The post 3 Habits to Review Before Focusing on Moisturizing｜💎唐橋 アヤ💎｜人生を彩る美とマインドセット♡ appeared first on Best oLive.

If you feel tightness after washing your face or notice your makeup looking worn by the evening, why not review your daily habits before adding more skincare products?

From your 40s onwards, your skin may feel different depending on the season or your lifestyle. Here are three self-care tips that are easy to incorporate when you are concerned about dryness.

1. After washing your face, gently pat it dry instead of rubbing with a towel

After washing your face, gently press a clean towel against your skin to absorb the moisture. Avoiding harsh rubbing is a small change you can start today.

2. Instead of just adding more moisturizer, stick to comfortable basics

Choose lotions and emulsions that suit your skin condition and preference, and use them according to the product instructions. When trying new items, it is safer to start with a small amount to check how your skin reacts.

3. Make your skincare time a moment of mental rest

Even on busy days, take a few minutes during your routine to take a deep breath and focus on yourself. Prioritizing sleep and rest is also a habit that supports a healthy daily life.

Things to check when incorporating silk

When choosing silk-derived skincare or bedding, please check the materials, ingredients, and usage instructions, and prioritize what works best for you. A specific material does not necessarily solve all skin concerns. If you experience any discomfort such as redness or irritation, discontinue use and consult a professional if necessary.

Beauty is not just about external care, but also about paying attention to your daily habits and state of mind. Let’s continue with small, manageable care routines that you can do today.

For general customers | Beauty and skincare information
We deliver self-care tips via our official LINE account.
Add our official LINE account as a friend

The post 3 Habits to Review Before Focusing on Moisturizing｜💎唐橋 アヤ💎｜人生を彩る美とマインドセット♡ appeared first on Best oLive.

If you feel tightness after washing your face or notice your makeup looking worn by the evening, why not review your daily habits before adding more skincare products?

From your 40s onwards, your skin may feel different depending on the season or your lifestyle. Here are three self-care tips that are easy to incorporate when you are concerned about dryness.

1. After washing your face, gently pat it dry instead of rubbing with a towel

After washing your face, gently press a clean towel against your skin to absorb the moisture. Avoiding harsh rubbing is a small change you can start today.

2. Instead of just adding more moisturizer, stick to comfortable basics

Choose lotions and emulsions that suit your skin condition and preference, and use them according to the product instructions. When trying new items, it is safer to start with a small amount to check how your skin reacts.

3. Make your skincare time a moment of mental rest

Even on busy days, take a few minutes during your routine to take a deep breath and focus on yourself. Prioritizing sleep and rest is also a habit that supports a healthy daily life.

Things to check when incorporating silk

When choosing silk-derived skincare or bedding, please check the materials, ingredients, and usage instructions, and prioritize what works best for you. A specific material does not necessarily solve all skin concerns. If you experience any discomfort such as redness or irritation, discontinue use and consult a professional if necessary.

Beauty is not just about external care, but also about paying attention to your daily habits and state of mind. Let’s continue with small, manageable care routines that you can do today.

For general customers | Beauty and skincare information
We deliver self-care tips via our official LINE account.
Add our official LINE account as a friend

The post 3 Habits to Review Before Focusing on Moisturizing｜💎唐橋 アヤ💎｜人生を彩る美とマインドセット♡ appeared first on Best oLive.

If geographic expansion defined one pillar of beauty growth in 2025, product-led expansion defined another. As competition intensified and consumers became more selective, brands increasingly looked beyond core categories—stretching into new formats, adjacencies and usage occasions to unlock incremental growth. The result was a year marked by boundary-blurring launches, where skincare met supplements, fragrance moved into hair and pets, and wellness continued its steady march into beauty’s mainstream.

Skincare remained the industry’s most versatile launchpad. Beiersdorf brought Eucerin to Japan with a market-specific anti-aging line, underscoring the importance of localisation even for global dermo brands. Boots prepared to launch its own science-led skincare label, Modern Chemistry, while Dove entered facial care in Brazil for the first time—extending its mass appeal into higher-value routines. At the premium end, Fenty Skin expanded at Ulta Beauty with an exclusive body care launch, reinforcing the category’s continued momentum beyond the face.

Haircare innovation also gathered pace. Henkel rolled out Schwarzkopf Gliss in the GCC, while Shiseido advanced proprietary technology with its 4MSK fluid penetration platform. Dyson pushed further into formulations with the debut of its Chitosan Pre-Style Cream and Post-Style Serum, designed to work in tandem with its hardware ecosystem. Zara, meanwhile, entered fragrance-adjacent territory with hair perfumes—Dawn, Dusk and Midnight—blurring the line between scent, styling and lifestyle.

Fragrance proved one of the most fertile grounds for diversification. Balenciaga launched a fine fragrance collection inspired by its Paris flagship, Louis Vuitton added colour cosmetics to its portfolio, and COS made its debut in fragrance—extending fashion brands’ influence deeper into beauty. Dolce & Gabbana went one step further, unveiling Fefé, a luxury alcohol-free perfume for dogs, signalling how niche, high-concept launches are increasingly part of luxury’s growth playbook.

Wellness and supplements continued to converge with beauty. Amway introduced its Nutrilite Begin 30 Holistic Wellness Programme, combining supplements, lifestyle guidance and a digital app, while Kourtney Kardashian’s Lemme expanded with GLP-1 Daily—a natural alternative inspired by weight-loss drug trends—followed by Lemme Grow, targeting hair density and shedding. L’Oréal, too, fuelled speculation by signalling interest in aesthetics and supplements, highlighting how established beauty players are reassessing category boundaries.

Retail-exclusive and platform-driven launches played a critical role in scaling new concepts. DAISE officially launched at Target following a strong Ulta debut, The Ordinary expanded onto Amazon Premium Beauty, and Essence Makeup secured a nationwide Walmart rollout. AESTURA debuted at Sephora Australia, while &be partnered with Pokémon on a Japan-only sunscreen collection—demonstrating the continued power of pop culture collaborations in driving differentiation.

Brands also explored new consumer segments and use cases. MGA Entertainment and Target launched Mini Glam, positioning clean beauty for children, while Rexona partnered with Martha Stewart on a whole-body deodorant in Australia. Birkenstock expanded its Care Essentials line into full-body skincare and foot wellness, reinforcing the brand’s evolution from footwear icon to holistic lifestyle player.

Across markets, experimentation was balanced with pragmatism. Olay’s 3-in-1 cleansing pad embraced minimalist beauty, offering multifunctionality and simplicity, while Smashbox partnered with designer Ilka on its first fashion collaboration—using accessories rather than products to extend brand expression.

Taken together, 2025’s product launches revealed an industry increasingly comfortable with stretching its definitions of beauty. Whether through wellness, fragrance, hair, aesthetics or unexpected collaborations, brands sought growth not by doing more of the same, but by reimagining where beauty begins and ends. In a crowded market, innovation was no longer just about new formulas—it was about new categories, new rituals and new reasons for consumers to engage.

The post 2025 in Review: New Markets – Products – Category Expansion Drives Innovation appeared first on Best oLive.

A recent trend that’s dominated skincare conversations has been the shift towards “skinimalism”: fewer products, smarter formulas, and simpler routines. It’s been my preferred sincare regimen too, I’m not a fan of 10-step routines, and they rarely work well on my combination skin. The Oriflame Optimals Hydra Radiance range was a recent discovery, which proved to be one of the easiest to adapt to and love.

The packaging is minimal but luxe, and all the products were very functional while looking great.

Oriflame Optimals Hydra Radiance Review

A minimalist, three-step routine built around hydration, microbiome balance, and barrier health, I committed to using it consistently for a few weeks.

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Here’s my honest experience.

Optimals Foaming Gel Cleanser

A gentle cleanser, this didn’t leave my skin feeling stripped and dry. It has a lightweight gel texture that foams just enough. This was one of the easiest to incorporate into my everyday routine.

Read: The Body Shop Passionfruit Range Review: Cooling Summer Skincare You’ll Love

It worked well to remove oil and makeup residue, and left my skin feeling ready for the next steps.

Moisturisers That Melt Instantly

What I liked most about all the moisturisers was that they melted into skin like butter. I tried three different moisturising options from the range: the Hydra Radiance Light Cream, the Eye and Lip Contour Cream and The Beyond Moisturiser SPF 25.

The Radiance Light Cream quickly became my everyday staple. It’s feather-light, got absorbed instantly, and never left a greasy finish.

Even in humid weather, it didn’t feel heavy. Within minutes, my face felt calm, soothed, soft, and plump.

The Beyond Moisturiser SPF 25, on the other hand, became my go-to product for work-from-home days. It’s a multi-benefit cream, and it truly behaves like one — hydration, smoothing, brightening, and lightweight sun protection all bundled together.

The Eye and Lip Contour Cream had a lovely finish, and perfect for added hydration.

Daily Glow Multi-Protector SPF 50

I usually judge a range by the sunscreen, because I think they usually make or break my routine.

This one pleasantly surprised me. It’s ultra-light, absorbs fast, and most importantly, leaves no white cast. What I loved most was the dewy glow it leaves behind. It was also enough to be used on it’s own, without a moisturiser.

This finish worked beautifully under makeup. If you prefer a matte sunscreen, this may not be for you, but if you enjoy a glowy base, this formula is perfect.

Oriflame’s commitment to sticking to the highest international standards, while being cruelty-free and sustainable, all work in its favour. If you’re looking for a minimalist routine that prioritises glow, hydration, and barrier health without demanding too much time, this is a range worth trying.

The post Oriflame Optimals Hydra Radiance Review: A Minimal Routine That Suited My Combination Skin appeared first on Best oLive.