We had barely gotten used to the demise of the term “anti-aging.” That was it, we were told. We no longer do anti-aging, and we no longer fight the aging process. Instead, we do everything we can to stay healthy, fresh-faced and firm until the very end. Pre-Juvenation is part of the longevity movement, and its message is simple: tackle the worst of aging while you’re still young and wrinkle-free.

Yes, the beauty and aesthetics industry is undergoing a cultural revolution that supposedly rewrites everything we thought we knew about metabolism, age and beauty. But ultimately, it is asking us to do the same thing it always has: do everything you can, and preferably a little more, to freeze time.

(Photo: Shutterstock/ASAP creative)

The Pre-Juvenation trend, a combination of the words “prevention” and “rejuvenation,” has become a hot topic among Gen Z and younger millennials, people in their 20s and 30s who want to get ahead of the problem. Instead of fighting the effects of aging after they appear, they are choosing to manage their skin’s biology proactively and scientifically.

This approach stems from a worldview that regards facial skincare as an integral part of overall wellness and cellular longevity. The goal is to maintain optimal tissue resilience over the years, based on the belief that early maintenance is key.

Beauty consultant Josephine Forsberg, writing about the trend in Vogue Scandinavia, describes a clear shift away from reactive aesthetic treatments toward preventive approaches rooted in skin biology. She notes that people in their 20s today have a more sophisticated understanding of skincare and recognize that preserving collagen at a young age may help them avoid more invasive treatments later in life.

Until just a few years ago, beauty clinics primarily offered muscle-freezing Botox, volumizing injections and wrinkle fillers. Today, the language has changed. These treatments have given way to concepts such as “boosting cellular metabolism” and “optimizing skin function.”

This cultural shift is being driven by a generation unwilling to wait for problems to appear. Young people analyze dermatological studies on social media, consult specialists from an early age and view their skin health much as they view proper nutrition or physical activity. And they are not just talking about it. They are taking action.

Unwilling to wait for problems to appear

(Photo: Shutterstock/ASAP creative)

According to an article about the trend published on RefinedMD, a website featuring medical and dermatological expertise, Gen Z increasingly rejects the idea of fighting wrinkles, viewing the term as outdated and almost offensive. Instead, young people prefer to focus on aging well, embracing an approach in which early treatment is seen not as an attempt to stop the clock, but as a long-term investment in skin resilience.

A 2026 trend analysis published in the design and culture magazine Wallpaper highlighted the growing convergence of aesthetic medicine and the longevity movement, with an increasing focus on smart mapping and precision technologies designed to help tissues maintain their optimal biological condition for decades.

So what exactly are they doing? To put the Pre-Juvenation philosophy into practice, leading clinics across the United States are already offering a wide range of gentle procedures for younger skin. Rather than changing facial features, these treatments are designed to stimulate the body’s natural repair mechanisms. Examples include:

1. Energy-based treatments and laser technologies

Nonablative fractional lasers: Advanced devices that operate at specific wavelengths, penetrating the dermis without damaging the outer epidermal layer. They create controlled microscopic thermal injuries that stimulate fibroblasts, the cells responsible for producing collagen and elastin, with the aim of rebuilding skin density long before any sagging becomes visible.

Radiofrequency (RF) devices: These devices use controlled heating of the deeper layers of skin. The heat encourages the immediate contraction of existing collagen fibers, alongside the longer-term production of new fibers, with the goal of giving the skin a firmer, denser texture and a radiant appearance from within.

High-intensity focused ultrasound (HIFU), at customized treatment levels: Sound waves reach the deepest layers of the skin and are intended to encourage structural renewal, helping prevent the loss of firmness commonly associated with the jawline and neck.

2. Fascia treatments and connective tissue tightening

Fascia is the connective tissue that surrounds the facial muscles. Over the years, a decline in the tension of this tissue contributes to facial sagging. Advanced treatments, combining specialized devices with hands-on clinical techniques, target this deeper layer with the aim of preserving a defined jawline, naturally lifted eyebrows and structural support for the face.

3. Biostimulation and advanced regenerative ingredients

PDRN and polynucleotide injections: These substances are injected in low concentrations across the face. Rather than adding volume or altering facial features, as hyaluronic acid fillers do, they are promoted as a form of “cellular fuel” that accelerates cellular DNA repair, improves blood circulation and strengthens the skin barrier.

Advanced medical mesotherapy and peptide cocktails: Complexes of amino acids, antioxidants and vitamins are delivered directly into the inner layers of the skin through microscopic punctures. The aim is to stimulate cellular metabolism and achieve the smooth, luminous appearance known as “glass skin.”

Exosome treatments: Exosomes are tiny particles that transmit biological signals between cells. Treatments using them are promoted as a way to encourage rapid tissue repair and restore the skin’s youthful functioning.

Baby Botox: A trend involving preventive Botox injections at low doses. Minimal amounts of neurotoxin are administered to areas prone to frequent muscle movement, such as the forehead or the outer corners of the eyes. The goal is not to “freeze” the muscles, but to prevent facial expressions from creating future wrinkles while fully preserving natural facial movement.

The Pre-Juvenation approach tells us something about the changing attitudes toward skincare among younger generations. Just as they are committed to going to the gym from a very young age (how many of us went to the gym three times a week at 16?), they are taking a similar approach to their skin. They choose to manage their entire skincare routine with awareness, science and self-love, and they are willing to spend considerable amounts of money on it.

Yet despite the appeal of all these new technologies, aesthetic medicine experts remind us that none of them can replace the fundamentals: a smart skincare routine that includes strict sun protection, since sun exposure is a major cause of collagen breakdown, a healthy diet, adequate hydration, deep sleep and stress management.

The post people in their 20s are treating wrinkles before they appear appeared first on Best oLive.

The Skincare Discovery Set is valued at £102 – but customers can snap it up for £65

10:46, 27 Jul 2026Updated 10:48, 27 Jul 2026

This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more

Trinny London’s new skincare set includes a mini version of the Bounce Back moisturiser(Image: Trinny London)

Trying a new skincare routine can feel like a big investment, and everyone’s skin is different. That’s why beauty fans are turning to discovery sets like Trinny London’s Skincare Discovery Set, which offers a chance to test bestselling formulas before committing to full sizes.

The Skincare Discovery Set is now available for £65, with its contents worth a total of £102. The set brings together four travel-sized essentials designed to cleanse, hydrate and target visible signs of ageing, all in a handy makeup bag.

Best yet, each mini is fully stackable, for easy storage. It includes the Be Your Best Enzyme Balm Cleanser, an oil-based cleanser that removes makeup and impurities while nourishing the skin with pineapple enzyme, almond, borage and linseed oils, alongside a prebiotic complex that helps support the skin’s microbiome.

READ MORE:

Also included is the Tiptoe In PHA Exfoliant, an exfoliating treatment formulated with gluconolactone and lactobionic acid to boost radiance by sweeping away dead skin cells, while trehalose and glycine-bonded azelaic acid help restore hydration and calm stressed or sensitive skin. For hydration and firmness, the set features the Plump Up Peptide⁺ + HA Serum, which combines hyaluronic acid with peptides to help improve elasticity, deeply hydrate and visibly plump fine lines.

Completing the routine is the Bounce Back Intense Peptide Moisturiser, packed with peptides, phytosphingosine and hyaluronic acid to help firm, smooth and intensely moisturise the skin while supporting collagen production for a bouncier-looking complexion. Everything comes packed inside The Jubilee travel bag, making the set perfect for weekends away and holidays.

Get the Skincare Discovery Set

£65

Trinny London

Buy here

This set comes with four of Trinny London’s bestselling formulas in mini, stackable form.

Alternatively, there is the Merit Beauty Skincare Mini Trio for £25.20 down from £46 from Sephora. This one comes with an instant glow serum, priming moisturiser and a cleanser.

On LookFantastic there is the Clinique Skincare Bestsellers Bundle for £111. It comes with three skincare products: a luscious cleansing balm, a hydrating moisturiser and lightweight eye cream.

The Trinny London Skincare Discovery Set has a 4.7 out of five star average rating from over 9,000 reviews online. One person said: “The Bounce Back moisturiser is amazing! I love the texture, and it smooths out fine lines and wrinkles as soon as it’s applied.”

The set is available for £65.(Image: Trinny London)

Another added: “It feels silky smooth going on and so fresh afterwards.” A third person commented: “Best skincare cream I have used.”

Some disagreed slightly as one person said: “Love all my other Trinny products but finding that the plump up serum is ever so slightly sticky on application.” Another wrote: “Not sure what it does. Bit sticky and at the same time a bit of a runny substance.”

The Discovery Set is available from Trinny London.

The post Trinny London skincare set with cream that ‘smooths out fine lines and wrinkles’ appeared first on Best oLive.

“Hearst Magazines and AOL may earn commission or revenue on some items through these links.”

Every fine line and wrinkle has a story to tell. But when you’re not feeling as nostalgic, there are ways to smooth fine lines—without the need for injections. Enter wrinkle fillers and blurring products.

Wrinkle fillers are “products designed to fill in wrinkles, plumping the skin to reduce the appearance of fine lines and wrinkles,” says Marisa Garshick, M.D., a board-certified dermatologist in New York City. She explains that they typically contain hyaluronic acid to help hydrate or peptides to help boost collagen production and smooth the appearance of wrinkles.

Blurring products, on the other hand, “are intended to provide more of a temporary effect by visibly improving the appearance of lines without addressing or treating the underlying cause,” Dr. Garshick explains. She says they work by filling in lines with silicone-based ingredients or polymers to smooth, or they use light-reflecting particles that diffuse light so it makes the lines appear less noticeable.

Our top picks:

Which is right for you? “Blurring products may be better for superficial fine lines while wrinkle filling skincare products may also be considered for deeper lines and folds,” Dr. Garshick says. Whichever approach you use, GH Beauty Lab Reviews Analyst Chiara Butler reminds us to have realistic expectations. “Some products do contain ingredients like retinoids and anti-aging peptides that can improve the appearance of fine lines with consistent use,” she says. However, “from what I saw in my small test, the improvement in the appearance of fines lines and wrinkles is not dramatic. I felt that the blurring products gave results that were more visible in photos.”

Hearst Owned

Hearst Owned

Hearst Owned

Hearst Owned

Hearst Owned

How we test wrinkle fillers

To decide what to test, we tapped our beauty editor and searched online retailers to put together a list of 17 of the most popular wrinkle-filling products. We narrowed that list down to six products with a range of prices that we hadn’t evaluated in the Beauty Lab before.

Of the six wrinkle filler products chosen for in-person testing, three of the products were skincare-focused products that have both instant wrinkle plumping and long-term anti-aging claims, while the other three were blurring products with only instant wrinkle filling claims. The other three products included in the story were previously tested.

Good Housekeeping Institute Beauty Lab – Hearst Owned

In the Beauty Lab, we blinded the products and assigned them codes to prevent brand bias. We invited 18 testers who are 35 and older to participate and indicate the areas of their face where they felt they had wrinkles: under the eyes, crow’s feet, around the mouth, or the forehead.

We asked them to remove makeup from the areas where they would be applying the wrinkle filler product. We then took digital “before” photos of the testers’ faces zoomed in to 3X followed by pictures in the Visia Skin analysis system. Afterwards, we gave testers a mirror and allowed them to apply as much product as they wanted to the areas they indicated. We set a timer for 10 minutes to allow the product to set in.

After 10 minutes, we took “after” digital photos and used the Visia system. The testers then responded to a survey about how they felt the product performed. A total of 54 Visia pictures were taken.

Hearst Owned

What to look for when shopping for a wrinkle filler

Keep these factors in mind:

Product claims: “Look at the products claims to see whether it claims just instant smoothing and hydrating, instant blurring, or instant and long-term anti-aging benefits,” Butler says. “Consider whether you want a moisturizing/anti-aging product that will moisturize in the short-term and provide anti-aging benefits over time, or a blurring product with an immediate skin-perfecting effect that may not have skincare benefits.”

Usage: Think about where you will be using the product on your face, which can help determine whether a blurring or filling product is better. “Since blurring products tend to be thicker on the skin, they can be trickier in high-movement areas like the crow’s feet where product can settle in the lines, so I think plumping products are better for the crow’s feet while blurring products are great for flatter areas like the forehead,” Butler advises.

Ingredients: “When looking for a wrinkle filling product, it is important to look for ingredients like hyaluronic acid, which helps to draw moisture in and work to plump the skin,” Dr. Garshick says. “Some products may contain different molecular weights of hyaluronic acid, which may allow for different levels of penetration for best results.

Additionally, other ingredients to consider include peptides, which help to boost collagen production and retinol which helps to regulate skin cell turnover and works to boost collagen production, improving the appearance of fine lines and wrinkles. In the case of neuropeptides, the peptides block the release of chemicals that are responsible for muscle movement that leads to fine lines and wrinkles.”

Good Housekeeping Institute Beauty Lab – Hearst Owned

What is the best way to apply wrinkle fillers and blurring products to maximize their effects?

Dr. Garshick says that wrinkle filling products should be used daily and consistently for maximum benefits. “The specific ingredients will determine if it’s better for morning or evening use,” she says.

As for application, Butler says: “For plumping or tightening products, apply them to clean dry skin, then wait for them to set and dry. Follow the directions on your product for the best results. For blurring products, tap, don’t rub, into fine lines, and gently smooth out the product as needed. Some of these products can be used as makeup primers or even on top of makeup.”

Good Housekeeping Institute Beauty Lab – Hearst Owned

How long do the effects of wrinkle fillers last?

“The effects of these products typically last only a few hours, or until you wash them off,” Butler says. However, for skincare products that can bring benefits with continued use over time, the perks last longer.

“With consistent use and depending on the specific ingredients, the effects may continue to improve over the course of three to six months,” Dr. Garshick says.

Good Housekeeping Institute Beauty Lab – Hearst Owned

How do wrinkle filling skincare and blurring products compare to in-office treatments?

“In general, wrinkle filling skincare and blurring products are not going to yield the same results as in-office treatments and the results may be more temporary,” Dr. Garshick says. “That said, some of the at-home products can complement in-office treatments with some products being used to help prolong the benefits of in-office treatments like filler, neuromodulators, and lasers.

More specifically, in-office dermal fillers can be a good way to truly fill in wrinkles and are an injectable form of hyaluronic acid, the same ingredient that may be found in topical at-home wrinkle fillers as well.”

Good Housekeeping Institute Beauty Lab – Hearst Owned

Why trust Good Housekeeping?

Celia Shatzman wrote this story. She has two decades of experience researching, writing, and editing skincare journalism. She also consulted Marisa Garshick, M.D., a board-certified dermatologist in New York City.

GH Beauty Lab Reviews Analyst Chiara Butler has years of experience as a cosmetic chemist, formulating skincare products for a variety of brands. She conducts skincare category tests and provided an expert review of this article.

Hearst Owned

You Might Also Like

The post 9 Needle-Free Ways to Temporarily Smooth Wrinkles appeared first on Best oLive.

Khaberni – Experts warn of a daily habit that may seem ordinary and simple, and comfortable, but may cause long-term damage to your skin and then you find yourself surprised by premature aging on your face.

For instance, washing your face with extremely hot water, especially in winter, can accelerate skin aging without you realizing it, despite the temporary feeling of relaxation that a hot shower provides.

Dr. Annette Philips, a beautician at the “Forever Facial Esthetics” clinic, asserts that using hot water is one of the most common skincare mistakes she observes daily.

She explains that excessively hot water weakens the skin’s protective barrier, which is responsible for retaining moisture and protecting it from dryness. When this barrier is damaged, the skin becomes dull and tight, and fine lines and wrinkles appear more clearly, especially around the eyes and mouth.

And the problem doesn’t stop with the water temperature alone, but also extends to incorrect habits accompanying bathing. Many people cleanse their faces with body wash or let shampoo and conditioner run directly onto their facial skin, even though these products are not intended for that use.

Dr. Philips points out that these practices can lead over time to dry skin and increased sensitivity and roughness, noting that many people think their skin suddenly looks older, while the real reason is excessive cleaning with inappropriate products.

According to Philips, the solutions lie in simple but effective changes; notably, stopping the washing of the face with extremely hot water, replacing it with lukewarm water during the shower, and then cleansing the face later at the sink using tepid water and a gentle cleanser designed for the face..

She adds: “If you feel a tightness in your skin after washing, then it’s a clear indication that the water or cleanser used is harsher than it should be.”

She also emphasizes the importance of moisturizing the skin immediately after cleansing, noting that applying moisturizer on slightly damp skin helps maintain hydration and gives the skin a softer, fresher look.

Moreover, for those with dry or sensitive skin, she advises against frequently trying new products and sticking to the fundamental products that the skin is accustomed to, allowing it adequate time to recover, as time is a part of the healthy recipe.

The post A Daily Habit that Damages Your Skin and Accelerates the Appearance of Wrinkles appeared first on Best oLive.