IPSY, one of the largest beauty subscription companies in the US, announced IPSY Wellness, a new membership program dedicated to wellness, on October 15. Having built its member base on monthly deliveries of makeup and skincare samples and full-size products, the company is making its first major move into a new category. The program covers supplements, treatments and care tools, and ships once a quarter.

The launch rests on the view that the line between beauty and wellness is fading. IPSY says it analyzed first-party preference, review and product trial data from its members and designed the program around the needs that emerged. Beyond winning new customers, the move is meant to make existing member relationships deeper and longer-lasting.

Summary

• IPSY announced IPSY Wellness, a new quarterly membership, on October 15
• Members choose from three collections — Skin, Hair and Total Wellness — each delivering four supplements, treatments and tools per shipment
• The official site lists a price of $65 per quarter (plus tax and shipping), more than 50% off retail value
• Goli, Sakara and Apothékary are on board at launch, with Lemme, Beam and Good Bacteria set to join in 2027

A Quarterly Box Built Around Three Focus Areas

Members start by picking one of three collections — Skin, Hair or Total Wellness — according to their interests. Each collection is curated with four products spanning supplements, treatments and tools, offered at more than 50% off their combined retail value. The official site lists the price at $65 per quarter, plus tax and shipping.

Members choose a focus area to tailor their box

Unlike IPSY’s existing monthly plans, the new program ships every three months. Because wellness products often take longer to show results, the company says the format gives members enough time to try products and build them into a routine. The subscription cadence itself has been adjusted to suit ingestible wellness products.

Member Research Points to a “Try Before You Commit” Appetite

To support the move, IPSY points to its own 2026 Beauty Discovery Report. Sixty-six percent of members surveyed said they are interested in wellness but feel overwhelmed by the options, while 69% said they won’t commit to a routine without sampling first. Another 65% said they are likely to try or explore a new wellness brand or product if it is introduced through IPSY.

The company also cites outside data. According to a 2025 McKinsey & Company survey, roughly two-thirds of Gen Z and millennial consumers in the US, UK and Germany bought functional nutrition products in the past year. In an IPSY Instagram poll, more than 60% of respondents said supplements and nutrition, skin and facial tools, and hair and scalp care all play a role in how they approach beauty. It is a market crowded with choice and driven by trial — precisely where IPSY’s track record in sampling and curation comes into play.

CEO Galen Smith framed the launch as a natural extension of the business.

“Millions of members have trusted IPSY with their beauty routines, and with wellness and beauty now more connected than ever, we want to take a more holistic approach to meeting our members’ needs. The growing interest in wellness demonstrates that members are looking for IPSY to provide the same level of support in wellness that we have provided in beauty for years,” he said.

He added: “IPSY Wellness builds on the discovery model we’ve established in beauty, applying our strengths in trial and curation in a way that deepens member relationships and creates new opportunities for brands.”

Participating Brands and What Comes Next

The lineup mixes emerging names with established ones. Goli, Sakara and Apothékary are participating at launch, and Lemme, Beam and Good Bacteria are scheduled to join in 2027.

Goli supplements, one of the launch brands

IPSY positions the program as opening two avenues for growth: deepening relationships with existing members and reaching new audiences beyond its core beauty community. For brands, it extends the sampling and awareness opportunities of IPSY’s member base into wellness. The question now is whether the discovery engine honed in beauty subscriptions can lift retention and spend per customer in inner beauty as well.

An IPSY Wellness box with Goli supplements

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