“In 2026, the most significant flex is skin that looks like you’ve done almost nothing to it,” says Briceno. “Skinimalism is that line between skin care and makeup: you can correct and shape, but you never lose the skin’s life. Clients want their skin to look like skin, healthy, hydrated, and genuinely cared for before a single drop of makeup goes on. This beauty approach is perfect on mature faces: less product, more respect for texture.”

To get the look, Briceno recommends using an emollient moisturizer (which is ideal for mature skin) with a face-sculpting massage “promote circulation and release muscle tension. Then, apply a tinted moisturizer, preferably one with SPF to protect skin from harmful UV rays. He recommends the Mineral Fusion Sheer Tint SPF 50 paired with the Concealer Palette to give your skin a breathable, radiant finish and their Hydro Shine Lip Gloss, which adds a healthy sheen.