Published

August 25, 2026

TowerBrook Capital Partners has announced a strategic partnership with women’s wellness brand Rael, as the investment firm looks to help expand the business across channels and international markets.

TowerBrook invests in women’s wellness brand Rael. – Rael

Founded in 2017 by three Korean American women, Rael offers feminine care, skincare and hormonal wellness products designed to support women through different stages of life.

As part of the partnership, Rael will work with TowerBrook to expand its distribution, continue developing its product portfolio and reach more consumers globally. The companies also plan to advance education around holistic cycle care.

“We started Rael because we believed women deserved better choices in period care, and that belief led us to pioneer holistic cycle care,” said Yanghee Paik, CEO and co-founder of Rael. 

“From our first conversation, TowerBrook understood the impact of our mission and believed in it as deeply as we do. Their track record of scaling founder-led brands while preserving their uniqueness makes them the ideal partner as we aim to serve more women around the world.”

Rael will continue to be led by Paik. John Replogle has also been appointed chair of the board, bringing experience from leadership roles at natural personal care and consumer brands including Burt’s Bees and Seventh Generation, as well as Unilever’s North American skincare business.

“Rael extends TowerBrook’s track record of investing behind products and services that help consumers live healthier lives and builds on the firm’s experience scaling emerging brands through periods of transformational growth,” said Michael Recht, managing director at TowerBrook. 

“Rael’s products have distinct positioning in women’s wellness, and we are excited to build upon the unique trust the brand has developed with consumers.”

Rael is headquartered in Los Angeles with an office in Seoul and has built an omnichannel presence across the U.S. and South Korea. It is available in more than 40,000 retail doors across the U.S. and Korea, including Target, Walmart, Ulta Beauty, CVS and Walgreens.

Prior to this investment, Rael raised $59 million in funding since launch. 

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