TowerBrook invests in women’s wellness brand Rael

TowerBrook invests in women’s wellness brand Rael

Published

August 25, 2026

TowerBrook Capital Partners has announced a strategic partnership with women’s wellness brand Rael, as the investment firm looks to help expand the business across channels and international markets.

TowerBrook invests in women’s wellness brand Rael. – Rael

Founded in 2017 by three Korean American women, Rael offers feminine care, skincare and hormonal wellness products designed to support women through different stages of life.

As part of the partnership, Rael will work with TowerBrook to expand its distribution, continue developing its product portfolio and reach more consumers globally. The companies also plan to advance education around holistic cycle care.

“We started Rael because we believed women deserved better choices in period care, and that belief led us to pioneer holistic cycle care,” said Yanghee Paik, CEO and co-founder of Rael. 

“From our first conversation, TowerBrook understood the impact of our mission and believed in it as deeply as we do. Their track record of scaling founder-led brands while preserving their uniqueness makes them the ideal partner as we aim to serve more women around the world.”

Rael will continue to be led by Paik. John Replogle has also been appointed chair of the board, bringing experience from leadership roles at natural personal care and consumer brands including Burt’s Bees and Seventh Generation, as well as Unilever’s North American skincare business.

“Rael extends TowerBrook’s track record of investing behind products and services that help consumers live healthier lives and builds on the firm’s experience scaling emerging brands through periods of transformational growth,” said Michael Recht, managing director at TowerBrook. 

“Rael’s products have distinct positioning in women’s wellness, and we are excited to build upon the unique trust the brand has developed with consumers.”

Rael is headquartered in Los Angeles with an office in Seoul and has built an omnichannel presence across the U.S. and South Korea. It is available in more than 40,000 retail doors across the U.S. and Korea, including Target, Walmart, Ulta Beauty, CVS and Walgreens.

Prior to this investment, Rael raised $59 million in funding since launch. 

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How Celebrity Beauty Trends Are Influencing Women’s Self-Care Routines?

How Celebrity Beauty Trends Are Influencing Women’s Self-Care Routines?

Discover how celebrity beauty trends influence everyday self-care routines, skincare habits, and makeup choices and learn which viral beauty tips are actually worth trying.

Celebrity looks are used to stay on red carpets. Now TikTok and Instagram make the newest looks feel like a weekly group project, which is why a self-care routine can start borrowing from the latest makeup trends and skincare products without much warning. 

This piece breaks down how trends spread, why women keep upgrading their routine, and what is actually worth copying.

As MagzineCelebs has highlighted across celebrity and beauty coverage, the most successful beauty trends are usually the ones people can realistically fit into their everyday routines rather than expensive transformations.

Source: Instagram

Celebrity beauty trends are built for screenshots, and that is the trick. One glazed-skin close-up can sell a whole mood, plus a cart full of skincare routine products. Short videos make contour look easy, so the latest makeup trends feel less like a stunt and more like something you can try before work.

Hailey Bieber is a perfect example because she turned the dewy, minimal clean girl look into a brand identity with Rhode. People do not just copy the lip and skin combo, they copy the whole polished self-care routine mindset. Her influence is not just aesthetic, becauseHailey Bieber’s Rhode success story also shows how much power celebrity-led beauty can have.

  • Screenshot-friendly close-ups travel fast
  • Five-second demos make hard steps seem simple
  • Fans trust the face behind the trend
  • Founder and face combos feel more official
  • Rhode made the clean look feel like a full lane

The Celebrity Effect On Daily Habits

The effect is not just about makeup. Morning habits get upgraded with ice rollers, skin tint, and brow gel, and suddenly a self-care routine feels like a tiny reset. Night habits get stickier too, because people stick with skincare routine products longer when they expect to see a real change.

Beauty also gets bundled with sleep, water, movement, and supplements, so it starts feeling like wellness with better lighting. That mix is why celebrity clips can nudge people into habits they keep.

  • Ice rollers make mornings feel less heavy
  • Brow gel and tint save time
  • A visible glow keeps people consistent
  • Wellness and beauty end up sharing the same shelf

Celebrity-Inspired Self-Care Routine Ideas That Do Not Need A Star Budget

The 5-Minute Polished Self-Care Routine

A five-minute self-care routine works because it keeps the bar low and the payoff clear. Tinted SPF, a touch of concealer, cream blush, brow gel, and lip treatment are enough when you want polished, not packed on.

  • Tinted SPF gives light coverage and sun protection
  • Cream blush adds color fast
  • Brow gel makes the face look finished
  • Lip treatment keeps everything easy

The Skin-First Routine That Holds Up

This is the part people skip when they chase trends. Cleanser, moisturizer, and SPF stay in rotation, and one active gets added only when skin actually needs it. That kind of rhythm is calmer than chasing every viral serum.

  • Start with the basics before add-ons
  • Use one active at a time
  • Give products time to show results
  • Keep the routine steady, not crowded

The Going-Out Makeup Version Without The Full Beat

For nights out, keep it to one focus feature, like glossy lips, soft liner, or glowing skin. That keeps the look tied to the latestmakeup trends without turning your face into a paint job.

  • Pick one feature and let it lead
  • Keep the base light so skin still looks like skin
  • Prep first so makeup sits better
  • Comfort matters when you are out for hours

I found one little trick that cut my regret by 90%. There’s no fancy secret, no weird 7 step routine or anything. First, you lock in the 3 core products you use every single day. The ones you would never leave the house without. Then you are allowed to buy exactly one trend item per month. That is the entire rule. There is no fine print, no catch at all.

Start With A Core Kit

  • Cleanser, moisturizer, and SPF come first
  • Add one product only after the basics feel steady
  • Keep the routine short enough to repeat daily
  • Glowy skin often means more hydration and better barrier care
  • Glossy lips usually point to lip balm and SPF
  • Soft liner trends work best when the shade flatters your face

Spend On Staples Before Trend Colors

  • Good skin care gives better results than hype
  • Trend shades are easier to test than full routine swaps
  • A solid base makes every beauty trend look better

If you want a simple place to start, these glow up tips can help you build something repeatable.

Viral Beauty TrendWhat Women Actually ChangeSafer Or Smarter SwapGlowy clean skinMore hydration and SPFFocus on barrier careMinimal makeupFaster morning stepsBuild a 5-minute faceGlossy lipsDaily lip careUse balm with SPFSoft linerBetter shape and balanceStart with brown pencil

Routine Levels That Actually Make Sense

  • Starter: cleanser, moisturizer, SPF
  • Add-on: gentle exfoliant one to two times a week
  • Level-up: one serum for one goal, not five
  • Advanced: retinoid, added slowly and carefully
  • Women usually swap finish, not full routines
  • Lip and cheek products change faster than skin care
  • Hair and brows often follow the same pattern
  • The biggest shift is usually in how fast the routine feels

Smarter Buying Questions To Ask

  • Will I use this in three weeks?
  • Does this fit my skin, not just the trend?
  • Can I match it with what I already own?
  • Is this fixing a real need or just a mood?

A Good Rule To Follow

  • One new product at a time
  • Try it for long enough to see results
  • Keep the things that actually earn shelf space
  • Skip the rest without guilt

Routine LevelMust-Have ProductsAdd-OnsStarterCleanser, moisturizer, SPFGentle exfoliant 1 to 2 times a weekLevel-UpSerum for your goal, SPF you will reapplyRetinoid, slowly

Conclusion

Celebrity beauty trends are never going away, and they do not have to be a bad thing. They can be great fun, and great inspiration for small upgrades to your routine. The win is not copying every single new thing that goes viral.

The win is building a repeatable self care routine, using a small handful of reliable skincare routine products, and treating the latest makeup trends as optional fun upgrades, not mandatory requirements.

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Celebrate Women’s Day with Curated Beauty & Skincare Essentials

Celebrate Women’s Day with Curated Beauty & Skincare Essentials

This Women’s Day, celebrate yourself with mindful self-care with LEAFOBERRYY’s Glow Ritual Hamper—a thoughtfully curated duo designed to hydrate, soothe, and restore natural radiance, this hamper transforms everyday skincare into a sensorial ritual of care.

At the heart of the hamper is the Floral Fusion Face Wash, a gentle yet effective cleanser crafted with Rose, Hibiscus, and Hyaluronic acid. This soap-free formula cleanses without stripping the skin’s natural moisture. Rose soothes and comforts, Hibiscus provides mild exfoliation to reveal fresh, glowing skin, and Hyaluronic acid ensures hydration stays locked in; even after cleansing. The result is skin that feels clean, soft, and refreshed—never dry or tight.

Complementing the facewash is the Veti Glow Toner, an alcohol-free, multi-benefit toner infused with Rose, Vetiver, and Red ginseng. Rose gently calms and refreshes the skin, Vetiver helps balance and soothe stressed skin, while Red Ginseng energises and revitalises dull complexions. Enriched with ceramides, the toner strengthens the skin barrier and supports long-term skin health, reducing moisture loss and improving resilience. Hyaluronic acid delivers deep, lasting hydration, leaving the skin plump, soft, and naturally luminous. With regular use, skin appears smoother, more balanced, and visibly radiant—making it an essential step for a healthy glow.

Together, this combo offers a complete glow ritual that nourishes the skin while creating moments of calm and indulgence. Perfect for gifting or self-love, it is a reminder that caring for your skin is one of the most beautiful expressions of selflove.

MRP: Combo @ INR 810 Only

BUY HERE: https://leafoberryyskincare.com/

Disclaimer: Gift box images are for illustrative purposes only. Packaging may vary based on availability.

Luxiora’s Lip Kit Trios That Make Women’s Day Gifting Effortless

There’s truly no such thing as too many lipsticks—especially when they’re curated to take her from day dates to night glam. This Women’s Day, Luxiora Cosmetics makes gifting effortless with its 3-in-1 Lip Kits, designed to build, layer, and switch moods in seconds.

Each kit includes three full-size lip essentials—a crème-matte bullet lipstick for comfortable everyday wear, a kiss-proof, long-wear liquid matte for definition, and a high-shine gloss topper that elevates any look from subtle to statement. Infused with Vitamin E, Candellila, and SPF 15+, the formulas deliver skin-loving care with rich colour payoff, while remaining lightweight, non-drying, and easy to wear from morning coffee runs to late-night plans.

Choose her vibe (or gift both):

• Latte Brown Lip Kit – Featuring Prestige Nudes, Berry Boost, and Twilight Nude, this trio is ideal for everyday nude-brown lovers and office-to-evening looks, finishing with a “latte gloss” in seconds.

• Pookie Pink Lip Kit – With Prestige Plum, Mauve Vibe, and Gleam Pink, this set delivers soft-glam, festive-ready pink lips that stay longer and photograph beautifully.

Travel and event-friendly, one kit does it all—day looks, night glam, and quick touch-ups. Both together? The ultimate lip wardrobe for women!

Price: Rs 999 per kit

Available at: https://www.luxioracosmetics.com/collections/lip-kits

Gift an All-in-One Skin Solutions Kit by Magical Blends this Women’s Day

Designed for skin that changes daily, Magical Blends’ All-in-One Skin Solutions Kit is a patented, personalised skincare system that lets you mix and match based on your skin’s mood. Easy to use and beginner-friendly, it’s a smart alternative to rigid, multi-step routines — making it a thoughtful and versatile pick for Women’s Day gifting.

The 3-week kit features six targeted serums — SunDefence SPF 50 PA++++ Sunscreen Serum, Vit C Brightening Serum, Glow Boosting Serum, Pore Refining Serum, Skin Plumping Serum and Renewing Overnight Serum — paired with two hydrating bases: a Light Hydrating Gel and a Deep Nourishing Cream. Simply blend 1-3 drops of desired serums with the preferred base and apply.

Dermatologically tested and made with plant-based actives, the kit is free from artificial fragrances, colours, mineral oil, sulphates and phthalates. Cruelty-free, travel-friendly and fuss-free, it’s an easy, feel-good Women’s Day gift that fits seamlessly into any skincare routine.

Price: INR 2000

To Buy: https://magicalblends.in/products/all-in-one-skin-solutions-3-weeks-kit

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