There is no denying the impact Korea has had on our beauty routines. A hub for product innovation, ingenious delivery systems, gentle yet efficacious ingredients and accessible price points, the world of K-beauty has a way of occupying all corners of our skincare regimens. It’s not just a product powerhouse. Korea’s greatest beauty export also includes a flurry of agenda-setting trends that set pace on the global market, think: regenerative PDRN, overnight masking and glass skin, which have all taken our TikTok For You Pages by storm. But the influence of K-beauty doesn’t stop at skin, it has seeped into our make-up and haircare, too. And now it’s time to gear up for the next frontier. Enter: K-wellness.
One Korean skincare product sells every seven seconds at Boots and now the high street giant has just welcomed a series of wellness-centred brands into the fold. It reflects the growing influence of Korean innovation on beauty and wellness routines on the whole, noted by a +200% uptick in searches for ‘wellness’ on the brand’s website over the last 12 months, too.
Korean wellness brands, RIN, PrePear, BB LAB and Seoul Tonic, have been exclusively introduced to the high street by Boots, which are now available to shop online and in over 50 stores. They are joined by three Boots-sourced ranges, including Seoul Bloom, Yongsan Wellbeing and HABI x K-Wellness, which have been created in collaboration with Korean experts.
The newest range to hit Boots shelves taps into the buzzy wellness trends taking over Korea right now. From chia fibre jellies to collagen cool melts and popping vitamins, the latest drops blend ingestible beauty, traditional Korean ingredients and entirely new functional formats to offer up new approach to holistic wellbeing.
Keen to get on the K-wellness bandwagon? Try our new favourites.
Shop: The best K-wellness products to try at Boots now
Rooted in Korean wellness philosophy, this six-product range is all about capitalising on contemporary daily rituals. It goes big on gut health, with pineapple enzyme melts and this Chia & Prune Fibre Jelly, which provides 4200mg of fibre to support healthy digestion.
Sourced and imported by Boots, Seoul Bloom brings five edible beauty innovations to the fore spanning hyaluronic acid, marine collagen peptides and retinol in exciting formats. The Pro Retinol Melt Sachets contain vitamin A (Retinyl Acetate) 800µg with collagen, vitamin C and D in a sour lemon sherbet to help you glow from the inside out.
New Korean inner-beauty brand founded by mother and daughter Candace Dannenbaum and Dr Youngja Hwang Park, Rin makes a play for next-level wellness with collagen jelly sticks and the UK’s first liposomal glutathione oral dissolving strip. They boast vitamin C, E and B2, as well as collagen and milk thistle, and melt directly in the mouth to supports a healthy-looking skin. Genius.
Already established in Korea, BB LAB makes light work of the viral olive oil shot trend on social media. With 16 products on offer, it low molecular collagen sachets and an array of olive oil blends (spanning pomegranate, lemon and blood orange) to make glugging the superfood just that bit more tasty and convenient.
Built on the traditional wellness ritual around Korean pear juice as a natural remedy, this recovery tonic is crafted to be a recovery before and after drinking alcohol. The tonic’s two-step formula is geared towards late nights and busy days, by powering up your mornings.
Sameeha Shaikh is Grazia‘s beauty writer, working across all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).
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