Global K-Beauty Products Market Size, Share, Trends, Competitive Analysis, and Forecast, 2026-2034

Global K-Beauty Products Market Size, Share, Trends, Competitive Analysis, and Forecast, 2026-2034

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ROI opportunities center on cross-border e-commerce, influencer-led discovery, premium functional skincare, fast product refreshes, and localized retail partnerships

Dublin, Oct. 16, 2026 (GLOBE NEWSWIRE) — “K-Beauty Products Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2026 To 2034” has been added to ResearchAndMarkets.com’s offering.

The global K-beauty products market is expected to expand at a CAGR of 6.5% during 2026-2034, supported by sustained demand for Korean skincare routines, ingredient-focused formulations and rapidly evolving beauty trends. Social media, influencer-led product discovery and cross-border e-commerce are increasing the visibility and availability of K-beauty products across North America, Europe, Asia Pacific, Latin America and the Middle East and Africa.

Consumer preference for skin-first products continues to strengthen demand for solutions addressing hydration, brightening, barrier repair, acne, sun protection and visible signs of aging. Premiumization in dermacosmetics, functional skincare and sunscreen is contributing to market value growth, while innovation in textures, packaging and multi-step regimens differentiates K-beauty from traditional cosmetic offerings.

Market Growth Drivers

Global awareness of Korean skincare routines and trust in ingredient-led products are major K-beauty market growth drivers. Formulations featuring niacinamide, ceramides, peptides, hyaluronic acid, snail mucin, centella asiatica and fermented extracts continue to attract consumers seeking targeted performance. Demand is particularly strong for sensitive-skin products, acne solutions, barrier-focused skincare and high-performance sun protection.

Social media platforms and beauty influencers accelerate product discovery, adoption and online conversion. Cross-border e-commerce also enables established companies and indie K-beauty brands to reach consumers in the U.S., Southeast Asia and Europe. Korean ODM/OEM capabilities further support rapid formulation, product development and commercialization, allowing brands to respond to seasonal trends and changing consumer preferences.

Market Challenges

Intense competition and short trend cycles can increase inventory exposure, promotional spending and customer acquisition costs. Counterfeit products and unauthorized online sellers may affect brand credibility and consumer confidence. Regulatory differences involving product claims, SPF testing, labeling and ingredient restrictions can delay international market entry and raise compliance expenses.

Export-focused companies also face currency fluctuations, cross-border shipping costs and margin pressure. In price-sensitive markets, widening price gaps may encourage consumers to choose locally produced K-beauty inspired alternatives.

Product and Consumer Segmentation

The market includes skincare, makeup, bodycare, haircare and other categories. Skincare holds the largest share, driven by demand for cleansers, toners, essences, serums, moisturizers, masks and sunscreens. Makeup remains significant, supported by cushion foundations, lip tints and lightweight complexion products associated with the glass skin trend.

Bodycare is benefiting from growing interest in gentle exfoliation, brightening and fragrance-led formats. Haircare is expanding through scalp treatments, hair essences and premium treatment masks. Other categories include beauty tools, devices and specialty products supported by Korean innovation and distinctive packaging.

Female consumers account for the dominant share due to higher spending across skincare and makeup categories. The male segment is growing steadily as demand increases for simple routines, acne care, sun protection and grooming products. Gender-neutral positioning is also widening the addressable market for functional and unisex skincare.

Online channels play a central role in product discovery and international distribution, while offline channels remain important for product testing, professional guidance and brand visibility through specialty stores, pharmacies, department stores and mass retailers.

Regional Market Insights

Asia Pacific represents the largest regional market, with South Korea serving as the principal innovation and manufacturing hub. China, Japan, India, Australia and Southeast Asia contribute to regional demand through online marketplaces and specialty retail networks.

North America is positioned as a high-growth market due to strong brand penetration, influencer marketing and consumer interest in sensitive-skin and dermacosmetic products. Europe is recording steady expansion, supported by clean-label preferences, pharmacy distribution and demand for barrier-focused skincare and advanced sunscreens.

Latin America is developing through youth-driven beauty trends and wider online access. The Middle East and Africa offer selective growth opportunities supported by premium beauty retail, brightening products, skincare demand and increasing cross-border purchases.

Competitive Landscape

Competition centers on formulation efficacy, hero-ingredient positioning, texture innovation, packaging and rapid product refresh cycles. Clinical-style claims, consumer reviews and social proof are increasingly important for trust and conversion. Companies are strengthening their market presence through global retail partnerships, localized launches and broader cross-border distribution.

Prominent participants include Able C&C Co., Ltd., Amorepacific Corporation, LG Household & Health Care, APR Corp (Medicube), COSRX, Dr. Jart+ (Estee Lauder), Clio Cosmetics, Beauty of Joseon, Innisfree, Tony Moly, Nature Republic, Neogen Corporation, Banila Co, Missha (Able C&C) and Kolmar Korea (ODM/OEM).

Report Scope and Research Methodology

The report provides quantitative market estimates by segment and geography alongside analysis of market trends, competitive intelligence, emerging technologies, investment opportunities, strategic developments and industry conditions. It evaluates end use, distribution channel and regional performance across North America, the UK and European Union, Asia Pacific, Latin America, and the Middle East and Africa.

The research incorporates secondary research, primary research and expert panel review. Key inputs include manufacturer research and development budgets, government spending, company revenues, consumption volume, pricing, market value, end-user activity and country-level revenue. Market estimates are validated through data triangulation and top-down and bottom-up approaches. The report also assesses segment growth, regional opportunities, competitive strategies and the micro and macro environmental factors influencing the K-beauty products market.

Key Topics Covered

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. Key Offerings
1.2. Market Segmentation
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Assumptions
1.3.5. Approach Adopted

2. Executive Summary
2.1. Market Snapshot: Global K-Beauty Products Market
2.2. Global K-Beauty Products Market, By End Use, 2025 (US$ Million)
2.3. Global K-Beauty Products Market, By Distribution Channel, 2025 (US$ Million)
2.4. Global K-Beauty Products Market, By Geography, 2025 (US$ Million)
2.5. Attractive Investment Proposition by Geography, 2025

3. K-Beauty Products Market: Competitive Analysis
3.1. Market Positioning of Key K-Beauty Products Market Vendors
3.2. Strategies Adopted by K-Beauty Products Market Vendors

4. K-Beauty Products Market: Macro Analysis & Market Dynamics
4.1. Introduction
4.2. Global K-Beauty Products Market Value, 2024 – 2034, (US$ Million)
4.3. Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Key Challenges
4.3.4. Key Opportunities
4.4. Impact Analysis of Drivers and Restraints
4.5. Porter’s Five Force Model
4.5.1. Supplier Power
4.5.2. Buyer Power
4.5.3. Threat Of Substitutes
4.5.4. Threat Of New Entrants
4.5.5. Competitive Rivalry
4.6. PESTEL Analysis
4.6.1. Political Landscape
4.6.2. Economic Landscape
4.6.3. Social Landscape
4.6.4. Technology Landscape
4.6.5. Environmental Landscape
4.6.6. Legal Landscape

5. K-Beauty Products Market: By End Use, 2024-2034, USD (Million)
5.1. Market Overview
5.2. Growth & Revenue Analysis: 2025 Versus 2034
5.3. Market Segmentation
5.3.1. Male
5.3.2. Female

6. K-Beauty Products Market: By Distribution Channel, 2024-2034, USD (Million)
6.1. Market Overview
6.2. Growth & Revenue Analysis: 2025 Versus 2034
6.3. Market Segmentation
6.3.1. Online channels
6.3.2. Offline channels

All regional and country-level market analyses cover end use and distribution channel for 2024-2034, USD (Million).

7. North America K-Beauty Products Market, 2024-2034, USD (Million)
7.1. Market Overview
7.2. Regional Analysis
7.2.1. U.S.
7.2.2. Canada
7.2.3. Rest of North America

8. UK and European Union K-Beauty Products Market, 2024-2034, USD (Million)
8.1. Market Overview
8.2. Regional Analysis
8.2.1. UK
8.2.2. Germany
8.2.3. Spain
8.2.4. Italy
8.2.5. France
8.2.6. Rest of Europe

9. Asia Pacific K-Beauty Products Market, 2024-2034, USD (Million)
9.1. Market Overview
9.2. Regional Analysis
9.2.1. China
9.2.2. Japan
9.2.3. India
9.2.4. Australia
9.2.5. South Korea
9.2.6. Rest of Asia Pacific

10. Latin America K-Beauty Products Market, 2024-2034, USD (Million)
10.1. Market Overview
10.2. Regional Analysis
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America

11. Middle East and Africa K-Beauty Products Market, 2024-2034, USD (Million)
11.1. Market Overview
11.2. Regional Analysis
11.2.1. GCC
11.2.2. Africa
11.2.3. Rest of Middle East and Africa

12. Company Profiles
Company profiles include company overview, financial performance, product portfolio and strategic initiatives.
12.1. Able C&C Co.Ltd.
12.2. Amorepacific Corporation
12.3. LG Household & Health Care
12.4. COSRX
12.5. Clio Cosmetics
12.6. Beauty of Joseon
12.7. Innisfree
12.8. Tony Moly
12.9. Nature Republic
12.10. Neogen Corporation
12.11. Banila Co
12.12. Other Notable Players

For more information about this report visit https://www.researchandmarkets.com/r/3vqqdr

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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The author, Betty Hurd wearing her flight attendant costume

16 Hair & Skincare Products I Love As A Flight Attendant

It’s taken me almost five years to feel like I finally nailed my hair and skincare routines to complement my career as a U.S. flight attendant. Travel takes its toll on the body. I struggled for a long time to find what worked for me before getting my hair and skin under control again. Now I’m 28 and feeling younger than ever.

Your beauty regimen should look a little different when you travel due to harsh environmental exposures and unfamiliar climates. These are the products I swear by to keep my skin glowing and my hair healthy around the globe.

16 Hair and Skincare Products I Never Travel Without

Sunscreen

Sunscreen is by far the most important product on this list. DO NOT SKIP THIS STEP!

While you won’t get sunburned by UVB rays on a plane, UVA radiation is amplified at high altitudes. This is what causes wrinkles, aging, and even skin cancer. You’ll be exposed to it whether you sit next to a window or not, so apply sunscreen every six hours or so to ensure maximum protection.

My top choice is the Innisfree Korean Sunscreen SPF 50+ for its lightweight, hydrating formula. Don’t forget to apply it to your hands, too. Korean skincare comes out on top again!

Facial Cleanser

You need to wash your face every single night, especially after spending time in the polluted atmosphere of airports and airplanes. This prevents breakouts and allows your skin to effectively regenerate while you sleep. 

Dirt, oil, and makeup weigh heavily on your face after long travel days. The La Roche-Posay Foaming Facial Cleanser is gentle on skin, but tough on impurities. I’ve had excellent results with this product, and I recommend it to my friends and family struggling with acne. 

Moisturizer

Another La Roche-Posay product for the win! This brand is praised worldwide for its clinically proven results. I can only attest to how well their cleanser and moisturizer work, but I won’t switch to anything else from here on out. The proof is in the skincare pudding.

Though the La Roche-Posay Triple Repair Moisturizing Cream is a bit on the heavy side, it’s worth going for a denser moisturizer while traveling to give your skin more assistance to repair overnight. I apply a thick layer of this before bed and wake up with bright, hydrated skin.

Vitamin C Serum

Vitamin C serum works in tandem with your sunscreen to neutralize UV damage and protect your fragile skin barrier from the sun. It also defends against the environmental pollutants that are amplified in the manufactured atmosphere of an airplane. AND it brightens your skin for a more even tone and texture.

The Timeless 20% Vitamin C Serum is enriched with ferulic acid and Vitamin E, two antioxidants proven to protect against sun and environmental damage to the skin barrier. Don’t fall for the $100+ Vitamin C serums. They’re made with the same ingredients and will provide the same results as this one for a fraction of the cost. 

Hand Cream

My hands get dry enough as it is. Put me on an airplane for 10+ hours with frequent washes using long-stored tank water and BOOM! Dry, cracked, unsightly hands follow. 

This ultra-moisturizing cream from Trader Joe’s is my favorite lotion to keep on hand (pun intended) because it’s made with skin-loving antioxidants like coconut oil and shea butter. Oh, and it smells amazing! I apply it after I wash my hands on the plane to prevent severe dryness and irritation.

Glycolic Acid

Glycolic Acid is one of the most effective chemical exfoliants thanks to its penetrative molecular size. It helps remove dead skin cells without having to harshly scrub your skin as you would with a physical exfoliant, risking further skin damage. Getting rid of dead skin cells allows other products like serums and moisturizers to work to their full potential. This is a team effort here.

The Ordinary Glycolic Acid was recommended to me many times before I actually made this life-changing purchase. Don’t wait like I did! I’ve noticed a massive difference in the smoothness of my skin texture, especially when I’m traveling through different climates. It even helps with ingrown hairs and the appearance of fine lines. This is a super-product!

Liquid Exfoliant

Blackheads don’t stand a chance against Paula’s Choice 2% BHA Liquid Exfoliant. BHAs (salicylic acid) in this product work very differently from AHAs (glycolic acid) to bypass natural oils and get deep into your pores to battle acne. I rarely get pimples thanks to this product, and the blackheads on my nose are virtually gone. I’ve also noticed softer fine lines and wrinkles.

Don’t over-exfoliate! You only need to use a chemical exfoliant 2-3 times per week to get results without stripping your skin barrier of vital natural protectors. Try a skin-cycling method, which I discuss in my tips below, for best use.

Hydrating Mist

Hydrating mist is a game changer on an airplane. Your parched skin requires extra love on long flights in a dry cabin. A weightless face spray delivers a powerful dose of rejuvenating moisture.

The Eminence Organic Skincare Stone Crop Hydrating Mist completely elevates my skincare while traveling. I keep it on me throughout the day to refresh my skin when it starts to feel dry mid-flight. Organic ingredients like lavender and jasmine calm and nourish my skin to maintain a hydrated barrier all day long. And it smells so good.

Tretinoin

Tretinoin is the most highly studied anti-aging skincare ingredient in dermatology. It’s a potent retinoid that promotes cell turnover, increasing collagen production and reversing noticeable signs of aging. I only apply Tretinoin twice a week, and I have seen a massive difference in the evenness of my skin tone and the plumpness of my face.

Ask your doctor about starting a Tretinoin prescription. It can be harsh on skin at first, so make sure to start slow, about twice a week. Moisturize heavily before and after application, especially while traveling. Never skip sunscreen after applying Tretinoin, as it makes your skin more susceptible to sun damage.

Styling Cream

I’m all for the slick-back look, especially when I’m going for a sleek, professional hairstyle at work. The DAE Cactus Fruit Cream & Taming Wand is my favorite product to smooth flyaways and frizz all day long. It takes my whole look up a few notches with minimal effort.

DAE uses clean and hydrating ingredients that leave my hair feeling healthy and nourished after a long day on the airplane. And the cactus fruit scent smells divine! It’s the perfect travel size to keep in your purse so you can touch up your do throughout the day.

Shampoo & Conditioner

I never use the shampoo and conditioner supplied at my layover hotels unless I’m certain that they’re luxury quality and made with harmless ingredients. I’ve only found that at the Fairmont Hotel Vancouver so far!

Biolage is the best haircare brand for fine hair like mine. The Ultra Hydra Source product is designed to deeply condition very dry hair. Even if you don’t typically have dry hair, remember that arid airplane cabins take their toll. I take travel-sized containers of this shampoo and conditioner with me on every trip so I can stay consistent and prevent scalp irritation.

Dry Shampoo

Dry shampoo is a must on long-haul flights. A few spritzes at the roots can take you from feeling greasy and dirty to polished and fresh. 

My hair gets greasy if I go one day without a wash, so I’m a big fan of the affordable and effective dry shampoo from MONDAY. It instantly absorbs hair oils and revives my look back to professional standards without leaving that unsightly white residue behind.

Silk Pillowcase

Most hotel pillowcases are made of cotton blends and washed with harsh chemicals. I bring my own pillowcase to prevent irritation and damage on my layovers. You never know how clean your hotel bedding really is, anyway!

The Adubor 100% Mulberry Silk Pillowcase works wonders while you sleep. Silk fibers are much gentler on hair and skin than comparable materials, leading to fewer fine lines, wrinkles, and hair breakage. This pillowcase also stays cool all night, helping you sleep more comfortably. I highly recommend switching to silk pillowcases to prevent bedhead and aging.

Face Mask

Self-care at an affordable price point? Say less. These KONEUK Sheet Face Masks stay in my suitcase by the dozen. A pack of 14 masks costs less than $8!

I use these masks once or twice a week after finishing my normal nightly skincare routine to relax before bed. They’re incredibly hydrating, leaving my skin feeling plump and refreshed after a dry day on the plane. These are the most affordable sheet masks I’ve found with the cleanest, least irritating ingredients.

Glazing Milk

BYOMA Milky Toner

This toner takes my skincare up a notch when flying to foreign environments.

Glazing milk, though not necessarily essential for your daily skincare routine, adds another layer of hydration to your travel regimen. I love how moisturized my skin feels after pressing 6 to 8 drops on my face and neck. 

While I’ve been using Hailey Bieber’s Rhode glazing milk (I got it as a gift!), the BYOMA Milky Toner is half the price and just as reliable as the aformentioned overhyped label. This product takes my skin one step closer to that soothed and refreshed state I seek after long-haul flights in harsh environments. 

Healing Ointment

I’m convinced there’s nothing Aquaphor can’t do. This tried-and-true skincare gem is perfect for chapped lips, cracked hands, and any other dry skin. Keep this in your travel bag in case your skin gets unusually red or irritated on the go. Aquaphor is praised for its effective versatility and is clinically proven to alleviate dehydrated skin.

6 Tips for Maintaining Your Skin and Haircare Routines on the Go

Get TSA-Friendly Containers Instead of Buying Everything Travel-Sized

My travel toiletry bag

Most of the products on this list come in full-sized containers. Make sure to buy a travel toiletry kit of TSA-approved containers under 3.4 ounces. That way you’ll never risk having non-compliant items taken away at airport security.

Hydrate From the Inside – Drink Water!

Water is life! It’s essential for skin and hair health because it improves blood circulation, which delivers imperative nutrients to those cells. The more water you drink, the more your body can repair the damage done by outside factors. It also boosts skin elasticity, which lessens the appearance of fine lines and wrinkles.

Sunscreen is Your Best Friend at 40,000 ft

Applying my sunscreen as part of my routine

Sunscreen is imperative on any daytime flight, as mentioned in my product breakdown above. UV intensity nearly doubles at cruising altitude. So I’ll say it again: the best way to prevent harmful skin damage is to never ever skip your sunscreen on a flight. And don’t forget to reapply every few hours!

NEVER Use the Water from the Sink on the Airplane

Please, for the love of God, never use airplane sink water to wash your face or brush your teeth. When 250-gallon tanks are refilled, the water already in the tank frequently becomes exposed to unsanitary conditions. Though disinfected to meet aviation standards, these water systems regularly test positive for bacteria, no matter what airline you fly.

Plus, that potable water might sit in the airplane for six months before the whole tank gets properly flushed and cleaned. Use bottled water in the lavatory if you need to refresh yourself mid-flight.

Keep Everything in One Skincare and Haircare Bag to Stay Organized

My hanging toiletry bag

Hanging toiletry bags keep everything organized on the go. Small containers and products get lost in the abyss of your suitcase when loosely packed with all of your other belongings. Keep everything in one easy-to-find place to make your skin and haircare a breeze wherever you roam.

Try a “Skin Cycling” Routine

Rotate your more powerful skincare products throughout the week to prevent stripping your skin and creating conflict with product results. 

Here’s how I do it: 

This has worked wonders for my sensitive skin, but experiment with different timing to see what works best for you.

***

Dry airplane cabins and long travel days have nothing on you now. Your skin and hair will thrive throughout your adventures with these 16 products in your bag.

Looking for more tips to keep your travels comfortable? Up next, read Sky’s article on her favorite red-eye flight essentials.

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Botanical Bliss: The Role of Natural Products in Self-Care Routines

Botanical Bliss: The Role of Natural Products in Self-Care Routines

Self-care can be a simple way to slow down and make daily life feel more balanced. Many people now look to plant-based products as part of routines that focus on comfort, rest, and personal wellness.

Natural products can include herbal teas, plant oils, gentle skincare, and calming scents. The goal is not to use as many products as possible. It is to choose simple options that fit your needs and help make everyday care feel more enjoyable.

Continue reading to discover everything you need to know!

Choose Simple Botanical Ingredients

Botanical products are made with ingredients that come from plants. These may include chamomile, lavender, aloe vera, green tea, and different plant oils.

Some ingredients are used because they feel gentle on the skin, while others are chosen for scent or comfort. A simple moisturizer with plant oils, for example, can become part of an evening routine.

It is still important to read labels. Natural does not always mean that a product will work for every person.

If you have sensitive skin, try new products carefully. A small patch test can help you see how your skin reacts before using something more widely.

Build a Calming Evening Routine

An evening routine can help create a clear break between a busy day and time for rest. Botanical products can fit into that routine in simple ways.

You might make herbal tea, use a lightly scented lotion, or add a calming oil to a diffuser. These small habits can help make the space feel quieter.

Some people also explore products linked to cannabis as part of wider wellness or leisure culture and may visit their online site when reading about what is available. Cannabis products can carry health, legal, and safety risks, so they should not be treated as harmless or necessary for self-care. The most useful routine is one that feels safe, simple, and easy to repeat.

Make Skincare Part of Self-Care

Skincare can be more than a beauty habit. It can also give you a few quiet minutes to focus on yourself.

Gentle cleansers, masks, and moisturizers made with plant-based ingredients may fit well into a simple routine. Choose products based on your skin type rather than trends.

Try not to add too many new products at once. Using several active ingredients together can sometimes be irritating.

A basic routine with cleansing and moisturizing may be enough for many people. Consistency often matters more than using a long list of products.

Keep Sustainability in Mind

Natural self-care can also include thinking about packaging, sourcing, and waste. Refillable containers or products with less packaging may help reduce waste. Buying only what you will actually use is another simple step.

A large collection of products is not always better. Look for clear ingredient lists and brands that explain how products are made, and this can make it easier to choose items that match your values. Small changes can be more realistic than trying to replace everything at once.

Create a Routine That Feels Right for You

Botanical self-care can bring simple moments of comfort into daily life. Herbal products, plant-based skincare, and calming scents can all be part of a relaxed routine. The key is to choose products carefully and use them in ways that feel safe and useful.

A good self-care routine does not need to be expensive or complicated. A few thoughtful habits can make everyday care feel calmer, more personal, and easier to enjoy.

Check out the rest of our site for more!

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Naturals Beauty marks 18 years with 2 new skincare products

Naturals Beauty marks 18 years with 2 new skincare products

Local skincare brand Naturals Beauty is marking its 18th anniversary with two new locally made products, expanding its offering with a peptide-focused facial serum and a botanical body oil ahead of the summer season.

Image supplied

Founded in a South African mother’s kitchen, Naturals Beauty has grown into a local skincare business built around naturally inspired ingredients, local manufacturing and uncomplicated formulations.

The latest launches — the Re-Gen Peptide Power Serum and Botanical Body Oil — extend the brand’s offering from targeted facial care to everyday body care.

“Eighteen years ago, Naturals Beauty started because I wanted products I felt comfortable using on my own family,” says founder Tanya du Bois. “That belief in effective, uncomplicated skincare has never changed.”

A science-led addition to the range

The Re-Gen Peptide Power Serum introduces a more targeted approach to facial skincare, centred on a 2% biotechnology-derived peptide active produced using plant-based biotechnology.

Image supplied

The formula also contains Copper Tripeptide-1 and Malachite Extract, combining peptide technology with antioxidant and skin-conditioning ingredients. Designed for all skin types, including sensitive skin, the lightweight, fragrance-free serum can be incorporated into morning or evening skincare routines.

The product is positioned around smoother, firmer-looking and more resilient skin, while keeping application relatively simple — applied after cleansing and before moisturiser and sunscreen.

Botanical body care for summer

The Botanical Body Oil takes the brand’s approach into body care, combining Sweet Almond, Jojoba and Baobab oils with Neroli, Rose Geranium and Sweet Orange essential oils.

Image supplied

The fast-absorbing formulation is designed to nourish dry skin without leaving a heavy residue. The brand is positioning it as a summer-friendly addition to daily routines, particularly following activities such as swimming and shaving or exposure to sun and air conditioning.

The oil can be applied to slightly damp skin after bathing or showering to help retain moisture.

From kitchen beginnings to local skincare brand

Naturals Beauty was established 18 years ago after founder du Bois began making skincare products at home for her family.

That focus on accessible, locally produced skincare remains central to the business as it expands its product portfolio.

“We’ve learnt so much over 18 years, but I still come back to the same question when we develop something new: does this product have a genuine place in someone’s routine?” says du Bois.

“Beauty can become incredibly complicated. We want Naturals Beauty to be the opposite of that. Good ingredients, considered formulations and products that people actually enjoy using.”

Both new products launched on 23 August 2026 and are available through the Naturals Beauty online store and selected stockists nationwide.

The launches give the brand an opportunity to mark its anniversary while responding to two established areas of consumer skincare demand: more targeted facial treatments and simplified body-care routines.

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Skincare products arranged in the order they should be applied during a skincare routine

What order should products go in?

Choosing the right skincare products is only half the story. How you layer them matters too.

From applying lightweight actives before richer creams to knowing when skin should be damp or dry, the correct order helps every step of your routine work more effectively.

You’ve got the cleanser, the clever serum, the moisturiser your skin loves and an SPF you actually remember to wear.

But there’s one detail that might be quietly undoing all that good work: skincare layering.

Because using the right products is only half the story. Using them in the right order matters too.

The skincare layering rule that makes everything easier

As a general rule, skincare should move from the thinnest texture to the thickest, while also considering what each product is designed to do.

The basic order is:

  1. Cleanser
  2. Corrective or active serums
  3. Hydrating serums
  4. Moisturiser or barrier support
  5. Sunscreen in the morning

Why the pecking order?

Lightweight actives need direct access to the skin, while richer creams help create a protective layer.

Apply those heavier products too early and they can reduce the penetration of whatever comes next.

Think of it less as adding more steps and more as putting the ones you already have in the right order.

How long should you wait between skincare products?

Here’s where skincare layering gets surprisingly easy.

For most products, there’s no need to wait 10, 20 or 30 minutes between steps.

Once a product has been spread evenly and is no longer wet on the surface, you can generally move on. This is usually within 30 seconds to two minutes.

After applying a more active product, such as a retinoid, waiting one to two minutes before following with ceramides or a barrier-repair product can be particularly useful.

Should you apply skincare to damp or dry skin?

Not every product wants the same starting point.

Hyaluronic acid, hydrating peptide serums, moisturisers and barrier-repair products work well when applied to slightly damp skin.

Corrective actives require a little more thought.

Layering retinoids with strong exfoliating acids, or combining multiple exfoliating acids too aggressively, can compromise the skin barrier and increase irritation.

Don’t overcomplicate your skincare routine

Skin cycling can be useful when juggling multiple actives, particularly for sensitive skin, beginners or anyone with an impaired skin barrier.

But your foundational routine, including cleanser, antioxidants, actives, moisturiser or barrier support and sunscreen, should remain consistent.

Stronger corrective ingredients, such as retinoids and exfoliating acids, can then be adjusted according to your skin’s tolerance or the time of day.

Because great skincare isn’t about owning the most products.

It’s about using the right products, in the right order, consistently.

Read Inbound SA online

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Can expensive products slow ageing? Dermatologist debunks 5 skincare myths

Can expensive products slow ageing? Dermatologist debunks 5 skincare myths

Anti-ageing skincare is surrounded by misconceptions, with everyone offering their two cents and skincare aisles overflowing with products. Amid all this noise, it is best to take a step back and look at skincare with renewed clarity instead of blindly following marketing hype.

Dr Rinky Kapoor, director and co-founder of The Esthetic Clinics, shared that ageing is a natural process, but social media narratives can sometimes complicate how we approach it.

She said, “From believing that an anti-ageing regimen should only be started after reaching a certain age to assuming that using more products will lead to better results, there are several misconceptions about skincare that may make routines ineffective or excessive.”

Therefore, following age-based rules or piling on multiple products may backfire. Instead, skincare should be simple, consistent, and tailored to the skin’s individual needs.

Here’s a set of myths that she debunked with relevant facts:

Myth 1: An anti-ageing skincare regimen should only be started after the age of 40

  • Skin ageing begins well before the appearance of visible wrinkles.
  • The skin produces collagen, which gradually decreases with age, while exposure to the sun and other environmental factors may accelerate the ageing process.

Myth 2: Wrinkles are the sole indication of ageing on the face

  • The ageing process is much broader than just the formation of wrinkles.
  • Changes in collagen and elastin levels, pigmentation, texture, elasticity, hydration, as well as facial volume and contours, can all affect how the face looks over time.
  • This is why an effective anti-ageing approach should focus on overall skin quality, rather than just wrinkles.

Myth 3: Expensive skincare products provide better anti-ageing results

  • Cost does not necessarily determine the efficacy of a product. What truly matters is its formulation, active ingredients, concentration and suitability for your skin type and concerns.
  • An effective skincare regimen using simple products with scientifically proven ingredients can be more beneficial than constantly experimenting with expensive formulations.

Myth 4: Multiple anti-ageing products are needed to achieve better results

  • This myth stems from the idea that using more products will lead to better results.
  • But applying too many ingredients, acids or exfoliators at once can cause irritation and compromise the skin barrier.
  • It is better to build a simple skincare routine and gradually introduce active ingredients into it.

Myth 5: Aesthetic procedures can replace good skincare and healthy lifestyle choices

  • Aesthetic treatments can target specific concerns; however, they cannot replace the basics of good skincare and a healthy lifestyle.
  • Using sunscreen, getting adequate rest, maintaining proper nutrition, exercising, managing stress and following a consistent skincare regimen are essential for healthy ageing.
  • Aesthetic treatments should be tailored to an individual’s physical characteristics, skin concerns and expectations.
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Best skincare products for the monsoon: 7 essentials to keep your skin healthy this rainy season

Best skincare products for the monsoon: 7 essentials to keep your skin healthy this rainy season

Humidity, rain and pollution can take a toll on the skin during the monsoon. From cleansers and serums to lip care and body moisturisers, these seven skincare essentials help cleanse, hydrate and protect the skin barrier throughout the rainy season.

Updated On – 31 July 2026, 11:51 AM



Hyderabad: The monsoon may bring relief from the scorching summer, but it also brings a new set of skincare challenges. Increased humidity, sudden showers, pollution and constant temperature changes can leave skin feeling oily, dehydrated or irritated all at once. The key to healthy skin during this season is choosing products that hydrate without feeling heavy, cleanse effectively and protect the skin barrier. Here are a few skincare essentials that deserve a place in your monsoon routine.

L’Occitane Shea Butter Hand Cream
Frequent hand washing and damp weather can leave hands feeling rough and dry. Enriched with shea butter, this nourishing hand cream restores moisture while absorbing quickly, making it ideal for daily use without any greasy feel.

Estée Lauder Advanced Night Repair Serum
Night-time is when skin naturally repairs itself, making a good serum a worthwhile investment. This lightweight formula helps improve dullness, uneven texture and early signs of ageing caused by daily exposure to pollution and environmental stress. Suitable for most skin types, it blends easily into any skincare routine.

The Derma Co X Dr V Skin Renew Peptide Under Eye Cream
Late nights and endless screen time often show up first around the eyes. Packed with peptides, this under-eye cream targets puffiness, dark circles and fine lines, helping the delicate area appear brighter and more refreshed with regular use.

Skinvest Melts SPF 30 PA++++ Tinted Lip Balm + Gloss
Monsoon weather can still leave lips dry despite the humidity. This tinted lip balm hydrates while offering sun protection and helping strengthen the skin barrier, making it a practical everyday essential.

CeraVe Foaming Cleanser
A gentle cleanser is the foundation of any skincare routine. This foaming cleanser removes dirt, excess oil and makeup without stripping away the skin’s natural moisture, leaving the face feeling clean and balanced after every wash.

The Pink Foundry Melt to Foam Cleansing Balm
Waterproof sunscreen, makeup and pollution can be difficult to remove during the rainy season. This cleansing balm melts away impurities before transforming into a soft foam that rinses off easily, simplifying the evening cleansing routine.

Forest Essentials Ultra Rich Body Milk Lime Saffron and Oudh
Heavy body lotions often feel uncomfortable in humid weather, but this lightweight body milk absorbs quickly while keeping skin hydrated. Infused with lime, saffron and oudh, it leaves behind soft, nourished skin with a subtle, long-lasting fragrance.

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Pamela Anderson reveals the four skincare products she swears by at 59

Pamela Anderson reveals the four skincare products she swears by at 59

For decades, Pamela Anderson was synonymous with glamorous Hollywood beauty. Today, however, the 59-year-old actress and model is redefining what beauty looks like by embracing simplicity, self-acceptance and healthy skin over perfection.

In an era dominated by elaborate 10-step skincare routines, cosmetic enhancements and social media beauty trends, Anderson has become an unlikely champion of minimalist skincare.

Her philosophy is refreshingly straightforward: healthy, hydrated skin doesn’t require dozens of products or hours in front of the mirror.

“Less is more,” she says – a mantra that has become the foundation of both her skincare routine and her outlook on ageing. 

Beauty begins with acceptance

Rather than viewing ageing as something to resist, Anderson sees it as a natural part of life.

She has repeatedly spoken about rejecting unrealistic beauty standards, choosing instead to care for her skin rather than trying to erase every sign of time.

Instead of referring to the process as ageing, she prefers to call it “life-ing” – embracing each stage of life with confidence and authenticity.

Her message resonates with women who are increasingly seeking realistic, sustainable approaches to beauty instead of unattainable ideals.

Pamela Anderson’s four skincare essentials

After launching her own vegan skincare line featuring just four products, Anderson explained that effective skincare doesn’t have to be complicated.

Her routine focuses on nourishing the skin barrier and maintaining long-lasting hydration.

1. A nourishing lip balm

Lips are often one of the first areas to show visible signs of ageing because they contain no oil glands and have thinner skin than the rest of the face.

Anderson recommends keeping lips continuously hydrated with a nourishing balm. Ingredients such as peptides, hyaluronic acid and collagen can help soften fine lines while improving moisture and giving lips a fuller, smoother appearance over time.

Regular use also helps protect lips from environmental damage and prevents dryness throughout the day.

2. A gentle cleanser

No matter the season, Anderson believes cleansing should remain gentle and consistent.

She washes her face morning and evening using a cleanser formulated with soothing botanical ingredients such as aloe vera, ginger root extract and bisabolol.

These ingredients help calm redness, remove impurities and maintain the skin’s natural moisture barrier without stripping away essential oils.

For mature skin, harsh cleansers can contribute to dryness and sensitivity, making a mild formula a far better choice.

3. A hydrating serum

One of Anderson’s biggest skincare priorities is ensuring her skin feels healthy, calm and comfortable.

Immediately after cleansing, she applies a serum while her skin is still slightly damp to maximise hydration.

Serums deliver concentrated active ingredients deeper into the skin than traditional moisturisers.

For mature skin, ingredients such as hyaluronic acid, peptides, antioxidants and niacinamide can help address concerns including dehydration, uneven skin tone, fine lines and loss of elasticity.

4. A rich moisturising cream

If there is one lesson Anderson wishes she had learnt earlier, it is the importance of hydration.

A good moisturising cream locks in moisture, strengthens the skin barrier and helps reduce dryness – one of the most common concerns associated with mature skin.

A richer cream can also double as an overnight treatment, allowing the skin to recover while you sleep and leaving it feeling softer and more supple by morning.

The makeup-free moment that changed the conversation

Paris Fashion Week became the backdrop for one of Anderson’s most talked-about beauty moments when she attended several Spring/Summer shows in October 2023 completely makeup-free.

Appearing bare-faced at presentations including those by Vivienne Westwood, Victoria Beckham and Isabel Marant, Anderson challenged conventional red carpet expectations and sparked global conversations about natural beauty.

She later explained that she simply no longer wanted to spend hours in a makeup chair or compete with unrealistic beauty standards.

Instead, she chose authenticity, finding freedom in showing the world her natural face.

Confidence over perfection

Perhaps Anderson’s greatest beauty secret has nothing to do with skincare products at all.

She has openly shared that she no longer measures herself against her younger self or feels pressured to chase eternal youth.

Instead, she believes that confidence comes from within and that caring for your skin should be about comfort, health and self-respect rather than perfection.

Her approach serves as a reminder that ageing gracefully is less about turning back the clock and more about embracing every chapter with confidence.

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Ingredients to look for in your skincare products

Ingredients to look for in your skincare products

PICTURE: PEXELS/ SKIN CARE

Walking down the skincare aisle or scrolling through beauty websites can feel overwhelming. With countless products promising glowing, youthful and healthy skin, knowing which ingredients actually benefit your skin can help you make more informed choices.

Also see: Out with the old: Skincare products you should toss

While everyone’s skin is different, the American Academy of Dermatology Association (AADA) says certain ingredients have been extensively researched and can support a range of skincare concerns, from dryness and acne to ageing and hyperpigmentation.

Hyaluronic acid for hydration

According to the AADA, hyaluronic acid is one of the most popular skincare ingredients because it helps the skin retain moisture, making it an excellent option for people with dry, dehydrated or ageing skin.

Benefits of hyaluronic acid include:

  • Improved skin hydration
  • Reduced appearance of fine lines
  • Enhanced skin elasticity
  • A smoother, plumper complexion

Because it attracts and retains water, hyaluronic acid can benefit most skin types, including sensitive skin.

Retinoids for anti-ageing and acne

The above-mentioned source notes that retinoids, which are derived from vitamin A, are among the most studied ingredients in skincare and are known for promoting cell turnover and stimulating collagen production.

Retinoids may help:

  • Reduce fine lines and wrinkles
  • Improve skin texture
  • Treat acne
  • Fade hyperpigmentation
  • Support collagen production

Because retinoids can cause irritation, experts recommend introducing them gradually and using sunscreen daily.

Vitamin C for brightening and protection

According to Cleveland Clinic, vitamin C is a powerful antioxidant that helps protect the skin from environmental damage while promoting a brighter complexion.

Potential benefits include:

  • Reducing the appearance of dark spots
  • Supporting collagen production
  • Brightening uneven skin tone
  • Protecting against environmental stressors

Many dermatologists recommend applying vitamin C serum in the morning before sunscreen.

Niacinamide for multiple skin concerns

The above source says niacinamide, a form of vitamin B3, has become increasingly popular because of its versatility and suitability for many skin types.

Benefits of niacinamide may include:

  • Reducing redness and inflammation
  • Improving skin barrier function
  • Minimising the appearance of pores
  • Regulating oil production
  • Helping fade hyperpigmentation

Its gentle nature makes it a good option for people with sensitive or acne-prone skin.

Also see: Top 5 highly recommended skincare products from licensed dermatologists

Ceramides for skin barrier health

According to the National Eczema Association, ceramides are lipids naturally found in the skin that help maintain the skin barrier and retain moisture.

Products containing ceramides can help:

  • Restore the skin barrier
  • Reduce dryness
  • Improve moisture retention
  • Protect against environmental irritants

Dermatologists often recommend ceramide-based products for people with dry, sensitive or eczema-prone skin.

Salicylic acid for acne-prone skin

The AADA explains that salicylic acid is a beta-hydroxy acid (BHA) commonly used to treat acne and clogged pores because it helps exfoliate the skin and remove excess oil.

Benefits include:

  • Exfoliating dead skin cells
  • Unclogging pores
  • Reducing blackheads and whiteheads
  • Helping control excess oil

Because it penetrates oil, salicylic acid is particularly beneficial for oily and acne-prone skin types.

Glycerin for moisture retention

According to the above source, glycerin is a humectant that draws water into the outer layer of the skin, helping maintain hydration and supporting the skin barrier.

Benefits include:

  • Improved skin hydration
  • Strengthened skin barrier function
  • Relief from dryness
  • Support for healthy-looking skin

It is commonly found in moisturisers, cleansers and serums.

Sunscreen ingredients for protection

The Skin Cancer Foundation recommends wearing a broad-spectrum sunscreen with an SPF of at least 30 to help protect against harmful UV rays that contribute to skin cancer, premature ageing and hyperpigmentation.

Common active ingredients include zinc oxide and titanium dioxide, which are often recommended for sensitive skin.

Choosing what’s right for your skin

Not every ingredient works for every person, and introducing too many active ingredients at once can sometimes irritate the skin. Understanding your skin type and concerns can help you choose products that are more likely to meet your needs.

As the AADA advises, consulting a dermatologist can help you develop a skincare routine that is safe, effective and tailored to your individual skin goals.

Also see: Skincare products that every over 30-year-old needs

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