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The Hailey Bieber effect is real—from inspiring others to wear pimple patches on their feet to creating a chrome nail craze. If you are staying up to date with her, then you likely already know that Hailey Bieber sold her brand, Rhode, to e.l.f. Beauty for a whopping $1 billion, just a short three years after she launched the brand. Since the sale, the brand has only accelerated, creating viral product after viral product.

While a billion dollars is a lot, the sale doesn’t come as much of a surprise when you consider the popularity of the products. The formulas are fan favorites among those on TikTok, as well as among the Bazaar team. In a sea of celebrity brands, Rhode stands out, partly because Bieber enlisted the help of skincare professionals like cosmetic chemist Ron Robinson, who created his own line, BeautyStat, and New York dermatologist Dhaval Bhanusali to help formulate the products.

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“My ethos behind the brand is that we want to make one of everything,” Bieber told Bazaar when the brand launched in 2022. “One really good moisturizer, one really good hydration serum, one really good lip product. I believe in curating your essentials in your closet the same way I believe in curating your essentials in your skincare.”

Rhode now has seven skincare formulas (including the latest Glazing Mist launch) and has even expanded into making creamy blushes, plush lip tints, and shaping lip liners. But the skincare offerings are still at the core of Bieber’s brand. Ahead, our favorite Rhode skin products that are worth the hype and deliver on the promise of Hailey Bieber-worthy glazed doughnut skin.

1) Rhode Skin Glazing Milk

Rhode’s Glazing Milk is the product that converted me to a Rhode stan. While the milky essence category continues to grow, Rhode was one of the first Stateside brands to jump on the bandwagon.

The Glazing Milk has a lightweight yet creamy consistency. The ingredient list is like a vitamin shot for your skin, featuring a trio of ceramides, beta-glucan to calm the skin, and a blend of magnesium, zinc, and copper that protects your barrier. It’s the perfect hydration base layer for your skincare routine or can be mixed with a foundation to create a DIY skin tint.

2) Rhode Skin Caffeine Reset Mask

It sounds gimmicky that this mask can depuff and sculpt the face, but the caffeine- and peptide-powered formula truly leaves skin firmer, tighter, and brighter in under 10 minutes.

3) Rhode Skin Peptide Glazing Fluid

The Peptide Glazing Fluid was one of Rhode’s first products, offering a glimpse into Hailey Bieber’s plumping skincare routine. While hydrating serums sometimes conjure thick, gloopy textures, this formula is more like a light gel that instantly sinks into the skin. It gently hydrates skin, leaving a subtle glow. My skin drinks up this serum, and it’s the perfect layer under makeup or as an extra layer of hydration and plumping before bed.

Pros

  • Hydrating and plumping
  • Wear great under makeup

Cons

  • May not be hydrating enough for dry skin on its own

4) Rhode Skin Pineapple Refresh

There’s a reason this cleanser won a Harper’s BazaarSkincare Award, and why it’s become my go-to cleanser. With most face washes, I still feel dirt, makeup, and grime left on my face even after a thorough scrub, but the lather on this balm-to-foam cleanser is unmatched—it takes the day off in one fell swoop. Pineapple is the star of the show in this cleanser—specifically pineapple enzyme, which sloughs off dead skin—while polyglutamic acid and green tea extract hydrate.

5) Rhode Skin Peptide Lip Boost

The Peptide Lip Boost, a nourishing lip mask from Rhode, may be our favorite lip formula from the brand. It’s thicker than the Peptide Lip Treatment and feels more like a hefty balm, providing extra hydration and cushion. Plus, it leaves behind a very slight tingle, which feels more refreshing than painful and plumps the lips and softens fine lines.

6) Rhode Peptide Eye Prep

Ever since Rhode launched its cooling and depuffing eye patches, they have been staples in Bazaar editors’ routines. The patches instantly smooth and depuff the under-eye area, and they don’t budge, so they are perfect for multitasking.

Pros

  • Smooth the delicate eye area
  • Budge-proof

7) Rhode Skin Barrier Butter

The brand’s latest skincare launch is like an SOS button for parched, irritated skin. A thicker, more hydrating iteration of the brand’s Barrier Restore Cream, the Barrier Butter harnesses the power of hyaluronic acid (utilizing five different molecular weights of the ingredient) and ceramides, along with nourishing, rich murumuru butter, to lock in moisture.

I love using the rich, buttery cream as the last layer of my nighttime routine, but also on any dry patches from head to toe. Hailey Bieber told us she uses the Barrier Butter everywhere—from her neck and chest to her hands and even her arms.

Pros

  • Can be used on the whole body
  • A little goes a long way

Cons

  • Can be too rich for oily skin

8) Rhode Skin Peptide Lip Treatment

The lip balm that started it all, Rhode’s Peptide Lip Treatment went viral when the brand first launched, and for good reason. While the texture of this skincare-infused treatment feels more like a gloss than a traditional treatment balm, it leaves lips with a high-shine finish that also plumps courtesy of peptides. The treatment has now expanded into tinted versions and has even inspired other peptide-forward lip products, such as the Peptide Lip Shape liner.

Pros

  • Plumping and hydratin
  • Comes in fun shades

Cons

  • Peptides can sometimes feel grainy over time

9) Rhode Skin Glazing Mist

The brand’s newest launch is a hydrating face mist designed to refresh the skin and add a glow with a single spritz. While I haven’t gotten my hands on the Glazing Mist yet, it has all the hallmarks of a great mist, including a superfine mister. The formula boasts a ceramide trio to improve the skin barrier, ectoin to keep skin hydrated throughout the day, and panthenol to soothe skin.

10) Rhode Skin Barrier Restore Cream

Many moisturizers on the market contain actives such as acids or retinol, but Rhode’s face moisturizer has zero actives—just ingredients that focus on calming, softening, and hydrating the skin. When my perioral dermatitis flares up, I reach for this lightweight yet moisturizing formula, which is filled with squalane, peptides, niacinamide, shea butter, and açaí.

11) Rhode Skin Spotwear

While Rhode wasn’t the first to jazz up pimple patches, these 100 percent hydrocolloid patches stay in place while healing and protecting breakouts. You can also use them on blisters, as demonstrated by Bieber.

12) Why Trust Harper’s Bazaar?

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For more than 150 years, Harper’s Bazaar has been the preeminent fashion and beauty resource for women at every age. We cover what’s new and what’s next in beauty by working with the world’s leading authorities in dermatology, plastic surgery, cosmetics, skincare, haircare, and fragrance. Every story we publish has been thoroughly researched and vetted by our team of beauty editors and industry experts.

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