Natural skincare is becoming part of the wider wellness conversation, as consumers look for simple, mindful routines and products suited to Singapore’s hot, humid climate. Cheryl Goh looks at how homegrown brand Auolive is developing locally made skincare, and why caring for the skin can also be part of caring for overall wellbeing with Claire Au, founder of Auolive.
In the first half of 2025, consumers reported total prepayment losses of S$108,000 in the beauty and wellness sector — a 464 per cent increase from the S$19,000 recorded in the same period the year before. Daniel Martin speaks with Linus Ng, member of the Consumers Association of Singapore (CASE) Central Committee and chairperson of its Consumer Education Committee.
How big is the false eyelashes market? How is this sector contributing to landfill waste? Can the use of biodegradable lashes be one of the solutions that could make this a more sustainable beauty practice? Hui Wong learns more about this eco-beauty effort and the skills and training opportunities for those dreaming of such a side hustle with Jasmin Tay, founder of Perky Lash.
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