“My skin feels dry…” 5 NG habits adults often fall into 🫧|のりたま │ 大人美容手帖

“I feel like my skin is drier than before.”

“My foundation doesn’t go on smoothly. 🥲”

“I’m doing my skincare properly, but it still feels flaky…”

When that happens, wait a second before buying a new serum!

One way to start is by reviewing your daily skincare habits. ☺️

This time, I’ve summarized 5 habits you should review when you’re concerned about adult dryness. ♡

1. Not sealing it in.

“I applied toner after my bath, so my beauty routine for today is done!”

……Are you doing this?

Applying toner is important, but if you’re worried about dryness, combining it with milky lotion or cream is also an option.

The level of moisture you need changes depending on your skin condition and the season.

🌷 What you can do first

✔ If toner alone leaves you dry, try milky lotion or cream
✔ Adjust the amount between morning and night
✔ If you don’t like stickiness, start with something light

The point is not to “apply as much as possible,” but to find the amount that is just right for your skin.

⸻

2. Washing your face with hot water

Hot water on a cold day feels like,

“Ahhh, I’m coming back to life! ♨️”

However, when washing your face, it’s recommended to avoid water that is too hot and use lukewarm water instead.

🌷 The motto for adult beauty

“A comfortable temperature” and “a skin-friendly temperature” are different things

⸻

3. Scrubbing while cleansing or washing your face

When removing makeup, are you putting too much force into it, thinking, “I have to get it all off!”?

However, you want to avoid rubbing more than necessary when cleansing or washing your face.

🌷 Things to be conscious of

✔ Do not rub your skin hard
✔ Lather your face wash thoroughly
✔ Do not scrub when wiping with a towel

Don’t scrape your skin before you remove the dirt.

⸻

4. Leaving it alone after a bath

Some people feel their skin dries out easily after a bath, so you want to get into the habit of moisturizing as soon as possible.
However, it’s a no-go when you’re still sweating!
Your precious beauty ingredients will just come off with the sweat.

Wait until your body heat has cooled down before moisturizing.

If you can’t stand not moisturizing right away, it’s a good idea to quickly spray on a mist-type moisturizer.

After that,
the order is toner → serum → milky lotion → cream.

⸻

5. Changing your skincare every time you see it on social media

This is also a common occurrence in adult beauty.
You can’t judge for yourself which one is good, and while you’re searching on social media, a mountain of products appears 💦

“This serum seems good ♡” → Purchase 💸

“This one is popular too!” → Purchase 💸

“Wait, this cream too…” → Purchase again 💸

Before you know it, your bathroom sink is a disaster 😇

Of course, trying new products isn’t bad in itself.

But if you keep changing them before you see any results, it becomes hard to judge what actually suits you.

First,

starting by “using what you currently have with care” is enough.

⸻

🌸 Summary

You don’t have to change everything at once ♡

Start with just one of these five.

🫧 Things you can do starting today

□ Use lukewarm water for face washing
□ Don’t scrub
□ Moisturize quickly after a bath
□ Consider milky lotion or cream if toner alone leaves you dry
□ Don’t change your skincare too often

It’s okay if you can’t do everything.

Beauty isn’t a test,
so you don’t have to get a perfect score ☺️

⸻

💕 If you’re worried about dryness, “review” before you “add”

When it comes to beauty,

“I’ll buy a new serum!”

“I’ll use a more expensive cream!”

is how we tend to think.

But actually, before that,

review whether you’ve been careless with your current care.

Just doing that might change your daily beauty routine a little.

And when you do incorporate something new,

don’t choose it because “everyone else is using it,”
but choose it by asking, “Do I need this right now?”

This is what Noritama considers
adult beauty without trying too hard 🌷

⸻

🌷 Noritama | Adult Beauty Notebook

You don’t have to try too hard with beauty.

Treat yourself a little better than yesterday.

I share this kind of “adult beauty that you can continue without strain” ♡

On Instagram, I summarize beauty information in a shorter, more fun way 📱

If you’re interested, take a peek at my Instagram!

Tags: , , , , , , ,

“My skin feels dry…” 5 NG habits adults often fall into 🫧|のりたま │ 大人美容手帖

“I feel like my skin is drier than before.”

“My foundation doesn’t go on smoothly. 🥲”

“I’m doing my skincare properly, but it still feels flaky…”

When that happens, wait a second before buying a new serum!

One way to start is by reviewing your daily skincare habits. ☺️

This time, I’ve summarized 5 habits you should review when you’re concerned about adult dryness. ♡

1. Not sealing it in.

“I applied toner after my bath, so my beauty routine for today is done!”

……Are you doing this?

Applying toner is important, but if you’re worried about dryness, combining it with milky lotion or cream is also an option.

The level of moisture you need changes depending on your skin condition and the season.

🌷 What you can do first

✔ If toner alone leaves you dry, try milky lotion or cream
✔ Adjust the amount between morning and night
✔ If you don’t like stickiness, start with something light

The point is not to “apply as much as possible,” but to find the amount that is just right for your skin.

⸻

2. Washing your face with hot water

Hot water on a cold day feels like,

“Ahhh, I’m coming back to life! ♨️”

However, when washing your face, it’s recommended to avoid water that is too hot and use lukewarm water instead.

🌷 The motto for adult beauty

“A comfortable temperature” and “a skin-friendly temperature” are different things

⸻

3. Scrubbing while cleansing or washing your face

When removing makeup, are you putting too much force into it, thinking, “I have to get it all off!”?

However, you want to avoid rubbing more than necessary when cleansing or washing your face.

🌷 Things to be conscious of

✔ Do not rub your skin hard
✔ Lather your face wash thoroughly
✔ Do not scrub when wiping with a towel

Don’t scrape your skin before you remove the dirt.

⸻

4. Leaving it alone after a bath

Some people feel their skin dries out easily after a bath, so you want to get into the habit of moisturizing as soon as possible.
However, it’s a no-go when you’re still sweating!
Your precious beauty ingredients will just come off with the sweat.

Wait until your body heat has cooled down before moisturizing.

If you can’t stand not moisturizing right away, it’s a good idea to quickly spray on a mist-type moisturizer.

After that,
the order is toner → serum → milky lotion → cream.

⸻

5. Changing your skincare every time you see it on social media

This is also a common occurrence in adult beauty.
You can’t judge for yourself which one is good, and while you’re searching on social media, a mountain of products appears 💦

“This serum seems good ♡” → Purchase 💸

“This one is popular too!” → Purchase 💸

“Wait, this cream too…” → Purchase again 💸

Before you know it, your bathroom sink is a disaster 😇

Of course, trying new products isn’t bad in itself.

But if you keep changing them before you see any results, it becomes hard to judge what actually suits you.

First,

starting by “using what you currently have with care” is enough.

⸻

🌸 Summary

You don’t have to change everything at once ♡

Start with just one of these five.

🫧 Things you can do starting today

□ Use lukewarm water for face washing
□ Don’t scrub
□ Moisturize quickly after a bath
□ Consider milky lotion or cream if toner alone leaves you dry
□ Don’t change your skincare too often

It’s okay if you can’t do everything.

Beauty isn’t a test,
so you don’t have to get a perfect score ☺️

⸻

💕 If you’re worried about dryness, “review” before you “add”

When it comes to beauty,

“I’ll buy a new serum!”

“I’ll use a more expensive cream!”

is how we tend to think.

But actually, before that,

review whether you’ve been careless with your current care.

Just doing that might change your daily beauty routine a little.

And when you do incorporate something new,

don’t choose it because “everyone else is using it,”
but choose it by asking, “Do I need this right now?”

This is what Noritama considers
adult beauty without trying too hard 🌷

⸻

🌷 Noritama | Adult Beauty Notebook

You don’t have to try too hard with beauty.

Treat yourself a little better than yesterday.

I share this kind of “adult beauty that you can continue without strain” ♡

On Instagram, I summarize beauty information in a shorter, more fun way 📱

If you’re interested, take a peek at my Instagram!

Tags: , , , , , , ,

“My skin feels dry…” 5 NG habits adults often fall into 🫧|のりたま │ 大人美容手帖

“I feel like my skin is drier than before.”

“My foundation doesn’t go on smoothly. 🥲”

“I’m doing my skincare properly, but it still feels flaky…”

When that happens, wait a second before buying a new serum!

One way to start is by reviewing your daily skincare habits. ☺️

This time, I’ve summarized 5 habits you should review when you’re concerned about adult dryness. ♡

1. Not sealing it in.

“I applied toner after my bath, so my beauty routine for today is done!”

……Are you doing this?

Applying toner is important, but if you’re worried about dryness, combining it with milky lotion or cream is also an option.

The level of moisture you need changes depending on your skin condition and the season.

🌷 What you can do first

✔ If toner alone leaves you dry, try milky lotion or cream
✔ Adjust the amount between morning and night
✔ If you don’t like stickiness, start with something light

The point is not to “apply as much as possible,” but to find the amount that is just right for your skin.

⸻

2. Washing your face with hot water

Hot water on a cold day feels like,

“Ahhh, I’m coming back to life! ♨️”

However, when washing your face, it’s recommended to avoid water that is too hot and use lukewarm water instead.

🌷 The motto for adult beauty

“A comfortable temperature” and “a skin-friendly temperature” are different things

⸻

3. Scrubbing while cleansing or washing your face

When removing makeup, are you putting too much force into it, thinking, “I have to get it all off!”?

However, you want to avoid rubbing more than necessary when cleansing or washing your face.

🌷 Things to be conscious of

✔ Do not rub your skin hard
✔ Lather your face wash thoroughly
✔ Do not scrub when wiping with a towel

Don’t scrape your skin before you remove the dirt.

⸻

4. Leaving it alone after a bath

Some people feel their skin dries out easily after a bath, so you want to get into the habit of moisturizing as soon as possible.
However, it’s a no-go when you’re still sweating!
Your precious beauty ingredients will just come off with the sweat.

Wait until your body heat has cooled down before moisturizing.

If you can’t stand not moisturizing right away, it’s a good idea to quickly spray on a mist-type moisturizer.

After that,
the order is toner → serum → milky lotion → cream.

⸻

5. Changing your skincare every time you see it on social media

This is also a common occurrence in adult beauty.
You can’t judge for yourself which one is good, and while you’re searching on social media, a mountain of products appears 💦

“This serum seems good ♡” → Purchase 💸

“This one is popular too!” → Purchase 💸

“Wait, this cream too…” → Purchase again 💸

Before you know it, your bathroom sink is a disaster 😇

Of course, trying new products isn’t bad in itself.

But if you keep changing them before you see any results, it becomes hard to judge what actually suits you.

First,

starting by “using what you currently have with care” is enough.

⸻

🌸 Summary

You don’t have to change everything at once ♡

Start with just one of these five.

🫧 Things you can do starting today

□ Use lukewarm water for face washing
□ Don’t scrub
□ Moisturize quickly after a bath
□ Consider milky lotion or cream if toner alone leaves you dry
□ Don’t change your skincare too often

It’s okay if you can’t do everything.

Beauty isn’t a test,
so you don’t have to get a perfect score ☺️

⸻

💕 If you’re worried about dryness, “review” before you “add”

When it comes to beauty,

“I’ll buy a new serum!”

“I’ll use a more expensive cream!”

is how we tend to think.

But actually, before that,

review whether you’ve been careless with your current care.

Just doing that might change your daily beauty routine a little.

And when you do incorporate something new,

don’t choose it because “everyone else is using it,”
but choose it by asking, “Do I need this right now?”

This is what Noritama considers
adult beauty without trying too hard 🌷

⸻

🌷 Noritama | Adult Beauty Notebook

You don’t have to try too hard with beauty.

Treat yourself a little better than yesterday.

I share this kind of “adult beauty that you can continue without strain” ♡

On Instagram, I summarize beauty information in a shorter, more fun way 📱

If you’re interested, take a peek at my Instagram!

Tags: , , , , , , ,

“My skin feels dry…” 5 NG habits adults often fall into 🫧|のりたま │ 大人美容手帖

“I feel like my skin is drier than before.”

“My foundation doesn’t go on smoothly. 🥲”

“I’m doing my skincare properly, but it still feels flaky…”

When that happens, wait a second before buying a new serum!

One way to start is by reviewing your daily skincare habits. ☺️

This time, I’ve summarized 5 habits you should review when you’re concerned about adult dryness. ♡

1. Not sealing it in.

“I applied toner after my bath, so my beauty routine for today is done!”

……Are you doing this?

Applying toner is important, but if you’re worried about dryness, combining it with milky lotion or cream is also an option.

The level of moisture you need changes depending on your skin condition and the season.

🌷 What you can do first

✔ If toner alone leaves you dry, try milky lotion or cream
✔ Adjust the amount between morning and night
✔ If you don’t like stickiness, start with something light

The point is not to “apply as much as possible,” but to find the amount that is just right for your skin.

⸻

2. Washing your face with hot water

Hot water on a cold day feels like,

“Ahhh, I’m coming back to life! ♨️”

However, when washing your face, it’s recommended to avoid water that is too hot and use lukewarm water instead.

🌷 The motto for adult beauty

“A comfortable temperature” and “a skin-friendly temperature” are different things

⸻

3. Scrubbing while cleansing or washing your face

When removing makeup, are you putting too much force into it, thinking, “I have to get it all off!”?

However, you want to avoid rubbing more than necessary when cleansing or washing your face.

🌷 Things to be conscious of

✔ Do not rub your skin hard
✔ Lather your face wash thoroughly
✔ Do not scrub when wiping with a towel

Don’t scrape your skin before you remove the dirt.

⸻

4. Leaving it alone after a bath

Some people feel their skin dries out easily after a bath, so you want to get into the habit of moisturizing as soon as possible.
However, it’s a no-go when you’re still sweating!
Your precious beauty ingredients will just come off with the sweat.

Wait until your body heat has cooled down before moisturizing.

If you can’t stand not moisturizing right away, it’s a good idea to quickly spray on a mist-type moisturizer.

After that,
the order is toner → serum → milky lotion → cream.

⸻

5. Changing your skincare every time you see it on social media

This is also a common occurrence in adult beauty.
You can’t judge for yourself which one is good, and while you’re searching on social media, a mountain of products appears 💦

“This serum seems good ♡” → Purchase 💸

“This one is popular too!” → Purchase 💸

“Wait, this cream too…” → Purchase again 💸

Before you know it, your bathroom sink is a disaster 😇

Of course, trying new products isn’t bad in itself.

But if you keep changing them before you see any results, it becomes hard to judge what actually suits you.

First,

starting by “using what you currently have with care” is enough.

⸻

🌸 Summary

You don’t have to change everything at once ♡

Start with just one of these five.

🫧 Things you can do starting today

□ Use lukewarm water for face washing
□ Don’t scrub
□ Moisturize quickly after a bath
□ Consider milky lotion or cream if toner alone leaves you dry
□ Don’t change your skincare too often

It’s okay if you can’t do everything.

Beauty isn’t a test,
so you don’t have to get a perfect score ☺️

⸻

💕 If you’re worried about dryness, “review” before you “add”

When it comes to beauty,

“I’ll buy a new serum!”

“I’ll use a more expensive cream!”

is how we tend to think.

But actually, before that,

review whether you’ve been careless with your current care.

Just doing that might change your daily beauty routine a little.

And when you do incorporate something new,

don’t choose it because “everyone else is using it,”
but choose it by asking, “Do I need this right now?”

This is what Noritama considers
adult beauty without trying too hard 🌷

⸻

🌷 Noritama | Adult Beauty Notebook

You don’t have to try too hard with beauty.

Treat yourself a little better than yesterday.

I share this kind of “adult beauty that you can continue without strain” ♡

On Instagram, I summarize beauty information in a shorter, more fun way 📱

If you’re interested, take a peek at my Instagram!

Tags: , , , , , , ,

“My skin feels dry…” 5 NG habits adults often fall into 🫧|のりたま │ 大人美容手帖

“I feel like my skin is drier than before.”

“My foundation doesn’t go on smoothly. 🥲”

“I’m doing my skincare properly, but it still feels flaky…”

When that happens, wait a second before buying a new serum!

One way to start is by reviewing your daily skincare habits. ☺️

This time, I’ve summarized 5 habits you should review when you’re concerned about adult dryness. ♡

1. Not sealing it in.

“I applied toner after my bath, so my beauty routine for today is done!”

……Are you doing this?

Applying toner is important, but if you’re worried about dryness, combining it with milky lotion or cream is also an option.

The level of moisture you need changes depending on your skin condition and the season.

🌷 What you can do first

✔ If toner alone leaves you dry, try milky lotion or cream
✔ Adjust the amount between morning and night
✔ If you don’t like stickiness, start with something light

The point is not to “apply as much as possible,” but to find the amount that is just right for your skin.

⸻

2. Washing your face with hot water

Hot water on a cold day feels like,

“Ahhh, I’m coming back to life! ♨️”

However, when washing your face, it’s recommended to avoid water that is too hot and use lukewarm water instead.

🌷 The motto for adult beauty

“A comfortable temperature” and “a skin-friendly temperature” are different things

⸻

3. Scrubbing while cleansing or washing your face

When removing makeup, are you putting too much force into it, thinking, “I have to get it all off!”?

However, you want to avoid rubbing more than necessary when cleansing or washing your face.

🌷 Things to be conscious of

✔ Do not rub your skin hard
✔ Lather your face wash thoroughly
✔ Do not scrub when wiping with a towel

Don’t scrape your skin before you remove the dirt.

⸻

4. Leaving it alone after a bath

Some people feel their skin dries out easily after a bath, so you want to get into the habit of moisturizing as soon as possible.
However, it’s a no-go when you’re still sweating!
Your precious beauty ingredients will just come off with the sweat.

Wait until your body heat has cooled down before moisturizing.

If you can’t stand not moisturizing right away, it’s a good idea to quickly spray on a mist-type moisturizer.

After that,
the order is toner → serum → milky lotion → cream.

⸻

5. Changing your skincare every time you see it on social media

This is also a common occurrence in adult beauty.
You can’t judge for yourself which one is good, and while you’re searching on social media, a mountain of products appears 💦

“This serum seems good ♡” → Purchase 💸

“This one is popular too!” → Purchase 💸

“Wait, this cream too…” → Purchase again 💸

Before you know it, your bathroom sink is a disaster 😇

Of course, trying new products isn’t bad in itself.

But if you keep changing them before you see any results, it becomes hard to judge what actually suits you.

First,

starting by “using what you currently have with care” is enough.

⸻

🌸 Summary

You don’t have to change everything at once ♡

Start with just one of these five.

🫧 Things you can do starting today

□ Use lukewarm water for face washing
□ Don’t scrub
□ Moisturize quickly after a bath
□ Consider milky lotion or cream if toner alone leaves you dry
□ Don’t change your skincare too often

It’s okay if you can’t do everything.

Beauty isn’t a test,
so you don’t have to get a perfect score ☺️

⸻

💕 If you’re worried about dryness, “review” before you “add”

When it comes to beauty,

“I’ll buy a new serum!”

“I’ll use a more expensive cream!”

is how we tend to think.

But actually, before that,

review whether you’ve been careless with your current care.

Just doing that might change your daily beauty routine a little.

And when you do incorporate something new,

don’t choose it because “everyone else is using it,”
but choose it by asking, “Do I need this right now?”

This is what Noritama considers
adult beauty without trying too hard 🌷

⸻

🌷 Noritama | Adult Beauty Notebook

You don’t have to try too hard with beauty.

Treat yourself a little better than yesterday.

I share this kind of “adult beauty that you can continue without strain” ♡

On Instagram, I summarize beauty information in a shorter, more fun way 📱

If you’re interested, take a peek at my Instagram!

Tags: , , , , , , ,

“My skin feels dry…” 5 NG habits adults often fall into 🫧|のりたま │ 大人美容手帖

“I feel like my skin is drier than before.”

“My foundation doesn’t go on smoothly. 🥲”

“I’m doing my skincare properly, but it still feels flaky…”

When that happens, wait a second before buying a new serum!

One way to start is by reviewing your daily skincare habits. ☺️

This time, I’ve summarized 5 habits you should review when you’re concerned about adult dryness. ♡

1. Not sealing it in.

“I applied toner after my bath, so my beauty routine for today is done!”

……Are you doing this?

Applying toner is important, but if you’re worried about dryness, combining it with milky lotion or cream is also an option.

The level of moisture you need changes depending on your skin condition and the season.

🌷 What you can do first

✔ If toner alone leaves you dry, try milky lotion or cream
✔ Adjust the amount between morning and night
✔ If you don’t like stickiness, start with something light

The point is not to “apply as much as possible,” but to find the amount that is just right for your skin.

⸻

2. Washing your face with hot water

Hot water on a cold day feels like,

“Ahhh, I’m coming back to life! ♨️”

However, when washing your face, it’s recommended to avoid water that is too hot and use lukewarm water instead.

🌷 The motto for adult beauty

“A comfortable temperature” and “a skin-friendly temperature” are different things

⸻

3. Scrubbing while cleansing or washing your face

When removing makeup, are you putting too much force into it, thinking, “I have to get it all off!”?

However, you want to avoid rubbing more than necessary when cleansing or washing your face.

🌷 Things to be conscious of

✔ Do not rub your skin hard
✔ Lather your face wash thoroughly
✔ Do not scrub when wiping with a towel

Don’t scrape your skin before you remove the dirt.

⸻

4. Leaving it alone after a bath

Some people feel their skin dries out easily after a bath, so you want to get into the habit of moisturizing as soon as possible.
However, it’s a no-go when you’re still sweating!
Your precious beauty ingredients will just come off with the sweat.

Wait until your body heat has cooled down before moisturizing.

If you can’t stand not moisturizing right away, it’s a good idea to quickly spray on a mist-type moisturizer.

After that,
the order is toner → serum → milky lotion → cream.

⸻

5. Changing your skincare every time you see it on social media

This is also a common occurrence in adult beauty.
You can’t judge for yourself which one is good, and while you’re searching on social media, a mountain of products appears 💦

“This serum seems good ♡” → Purchase 💸

“This one is popular too!” → Purchase 💸

“Wait, this cream too…” → Purchase again 💸

Before you know it, your bathroom sink is a disaster 😇

Of course, trying new products isn’t bad in itself.

But if you keep changing them before you see any results, it becomes hard to judge what actually suits you.

First,

starting by “using what you currently have with care” is enough.

⸻

🌸 Summary

You don’t have to change everything at once ♡

Start with just one of these five.

🫧 Things you can do starting today

□ Use lukewarm water for face washing
□ Don’t scrub
□ Moisturize quickly after a bath
□ Consider milky lotion or cream if toner alone leaves you dry
□ Don’t change your skincare too often

It’s okay if you can’t do everything.

Beauty isn’t a test,
so you don’t have to get a perfect score ☺️

⸻

💕 If you’re worried about dryness, “review” before you “add”

When it comes to beauty,

“I’ll buy a new serum!”

“I’ll use a more expensive cream!”

is how we tend to think.

But actually, before that,

review whether you’ve been careless with your current care.

Just doing that might change your daily beauty routine a little.

And when you do incorporate something new,

don’t choose it because “everyone else is using it,”
but choose it by asking, “Do I need this right now?”

This is what Noritama considers
adult beauty without trying too hard 🌷

⸻

🌷 Noritama | Adult Beauty Notebook

You don’t have to try too hard with beauty.

Treat yourself a little better than yesterday.

I share this kind of “adult beauty that you can continue without strain” ♡

On Instagram, I summarize beauty information in a shorter, more fun way 📱

If you’re interested, take a peek at my Instagram!

Tags: , , , , , , ,
Charlie Parker, senior nutritionist at Ocado Retail, said: “Hydration-focused products are being increasingly seen by consumers as daily wellness essentials. "Customers are choosing these products to support their health and wellbeing as much as for exercise. We’re seeing a clear shift towards functional ingredients such as vitamin-enhanced water, better-for-you choices and products that help people feel hydrated throughout busy and cold winter days.”

35% of UK adults find it more difficult to stay hydrated during winter, according to Ocado

According to Ocado Retail, 78% of UK adults believe hydration is as important in winter as it is during the summer months.

New research, published yesterday (29 December), highlighted 22% have replaced caffeinated tea or coffee. This figure rises to 36% for Gen Z and Millennials. It also stated 38% of respondents find it more difficult to stay hydrated during the winter.

The retailer reported that its sales of flavoured water, electrolytes and vitamin waters are up 66% year-on-year. Searches for liquid IV have also grown rapidly, increasing by 733%.

Ocado believes the new trend is mainly driven by “health benefits”, with 56% of respondents highlighting an improvement to their focus, mood and energy levels when having drunk enough.

Paddy Cavanagh-Butler, founder of Punchy, said: “Winter is when people often forget to hydrate, but it’s also when your body needs it most. At punchy we’re seeing a big shift in how people think about hydration.

“Especially in winter when central heating, longer days indoors and seasonal bugs all take their toll. Our wellness blend of real fruit powder, 5 immunity-boosting vitamins, 7 electrolytes and minerals, gives people a simple way to help their wellbeing, especially during the colder months when energy can dip, and routines get busy.”

It also highlighted that 35% thought hydration drinks were healthier or as healthy as water.

According to the retailer, 42% of adults are also buying more hydrating skincare products, rising to 67% of Gen Z consumers. Ocado has seen a 30% rise month-on-month for hydrating skincare.

Ocado has highlighted that one of the major reasons for the shift is social media, with 38% of shoppers reporting that they had seen more hydration-related posts.

Charlie Parker, senior nutritionist at Ocado Retail, said: “Hydration-focused products are being increasingly seen by consumers as daily wellness essentials.

“Customers are choosing these products to support their health and wellbeing as much as for exercise. We’re seeing a clear shift towards functional ingredients such as vitamin-enhanced water, better-for-you choices and products that help people feel hydrated throughout busy and cold winter days.”

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