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A new artificial intelligence (AI)-powered skincare platform, Smartskin Africa, has been introduced by Accessplus Communications Ltd to help individuals better understand the unique characteristics of their skin and receive personalised product recommendations. The innovation marks another major step in Ghana’s growing integration of technology into everyday wellness and beauty routines.

Speaking at the official launch on November 14, CEO of Accessplus Communications Ltd, Kelvin Boateng, explained that Smartskin Africa was created to address the widespread lack of knowledge many people have about their own skin types.

“Most people do not know their skin. Most people do not know the type of skin they have,” he noted. “A lot of people follow the masses using products simply because they saw them on TV or because someone else said it worked for them.”

Smartskin Africa works by allowing users to take or upload a selfie, which the AI system then scans and analyses. The platform assesses up to 15 key skin parameters, including acne, uneven skin tone, dark spots, multi-pigmentation, hydration levels, eye wrinkles, dark circles, skin firmness, redness, and crow’s feet.

According to Mr. Boateng, the platform’s strength lies not only in its advanced AI capabilities but also in its deep training on African skin.

“Our AI is well trained when it comes to African skin. And when I say African skin, I don’t mean just dark skin. There are various shades, caramel, light skin, mid-brown, dark brown,” he said.

The system, built by a team of computer engineers and dermatologists from around the world, also doubles as a skin-tracking tool, enabling users to monitor gradual changes in their skin over time. This feature supports individuals seeking to understand how factors such as weather, dehydration, and stress affect their skin health.

“Your skin changes. It evolves. If you decide to use a product to improve, for example, sunburns, how are you sure your skin is getting better or worse? That’s where this platform comes in,” Mr. Boateng explained.

For the most accurate analysis, users are advised to scan their faces in good lighting, without makeup or sweat preferably in the morning after a shower.

Mr. Boateng emphasised that Smartskin Africa is not intended for diagnosing severe skin conditions.

“If you have a serious skin concern, we advise that you seek medical attention,” he cautioned.

The introduction of Smartskin Africa adds to the growing wave of digital innovation in Africa’s beauty and wellness sector, offering personalised solutions in a space where expert guidance has traditionally been limited.