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ASICS launches beauty campaign focused on post-exercise glow

admin May 14, 2026 0 Comments

THE WHAT? ASICS has launched a new global campaign called “Get The Glow,” promoting movement as a natural way to support wellbeing and achieve a post-exercise glow.

THE DETAILS The campaign features unfiltered post-workout images of individuals and ASICS athletes captured after activities such as running, walking and tennis. ASICS said the initiative aims to challenge beauty standards driven by filters, skincare routines and social media pressure by highlighting the visible effects of exercise on mood and confidence. The company cited research showing that just 15 minutes of movement can positively impact mental wellbeing. The campaign launches amid growing consumer interest in “glow” beauty trends, with ASICS noting increases in online searches and social media conversations around glowing skin. Tennis player Zeynep Sönmez is among the athletes supporting the initiative, which positions movement as an accessible alternative to complex beauty routines.

THE WHY? The campaign reflects the growing overlap between beauty, wellness and mental health, while reinforcing ASICS’ long-standing brand message around the connection between physical activity and emotional wellbeing.

Source: PR Newswire

Category:

Wellness

Tags: ASICS, Beauty, campaign, Focused, Glow, launches, postexercise

INNORED and AHC reimagine T-SHOT line with dynamic, precision-focused skincare – Campaign Brief Asia

admin January 9, 2026 0 Comments

January 9 2026, 8:23 am | BY Adam Shaw | No Comments

Unilever’s AHC, a leader in the global skincare market, has rebranded its T-SHOT line in collaboration with INNORED Seoul, unveiling a younger, more dynamic, and precision-focused range for the emerging generation of skincare consumers.

Building on its long-standing No. 1 position in the domestic eye cream market, AHC is now targeting consumers aged 29–39. In a maturing skincare landscape, users are exploring beyond traditional creams, seeking high-tech beauty devices and clinical treatments. AHC identified an opportunity to provide a “skincare-first” solution for those who consider invasive procedures unnecessary for minor skin concerns.

Research showed that for this age group, fine lines around the eyes are a key concern. Many find medical devices or procedures excessive and potentially irritating. To address this, AHC developed the ‘Precision Strike’ concept: a T-shaped Guasha applicator paired with high-potency ingredients to target fine lines with surgical precision. The campaign emphasizes this precision through a signature “gun-shaped” pose, symbolizing the product’s ability to “aim and shoot” at imperfections.

To bring the concept to life, AHC chose Winter from global sensation aespa as the campaign face. In the aespa universe, Winter’s character, the “Armamenter.” is adept with multiple tools, perfectly reflecting T-SHOT’s precision-strike approach. Beyond her idol persona, Winter’s military family background and career aspirations add credibility to the campaign’s “shooting” narrative, while her global reach helps AHC connect with international audiences.

Launched on January 5, the campaign has already seen impressive results:
• The campaign video reached 1.08 million views on its first day.
• The Naver Shopping Live session peaked at 277,000 concurrent viewers.
• AHC ranked #1 in Beauty and #2 across all categories on Naver.

With the T-SHOT rollout, AHC is redefining functional skincare, combining professional-grade solutions with precision targeting, the future of anti-aging.

Credits
Campaign Title: Precision Eye care
Campaign Release: Jan 5th, 2026
Brand: AHC, Unliever
Agency: INNORED

Category:

Treatments

Tags: AHC, Asia, campaign, dynamic, INNORED, line, precisionfocused, reimagine, skincare, TSHOT

The Ordinary and Zepto launch OOH campaign for ultra-fast skincare delivery

admin December 3, 2025 0 Comments

The cult-favorite skincare brand The Ordinary has significantly expanded its reach in India by partnering with the quick commerce platform Zepto, a collaboration kickstarted by a prominent Out-of-Home (OOH) takeover across Mumbai. The campaign strategically utilizes large-format billboards along high-traffic city routes to cement the union of simplicity and speed.

The creative concept is highly aligned with both brands’ core values. The Ordinary, known for its no-nonsense, minimalist approach to skincare, utilizes the OOH platform to directly challenge complicated beauty routines. This message is juxtaposed with Zepto’s promise of instant gratification, with the core slogan highlighting that consumers “you just need The Ordinary, delivered in 10 minutes.”

This powerful pairing blends The Ordinary’s science-backed credibility with Zepto’s ultra-fast delivery capability, effectively bringing high-performance skincare into the instant-delivery era. The towering creatives serve as constant reminders to busy, on-the-go metropolitan consumers that their complex routines can be simplified, and their desired products can be at their doorstep in minutes.

Category:

Skin care

Tags: campaign, delivery, launch, OOH, Ordinary, skincare, ultrafast, Zepto

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ASICS launches beauty campaign focused on post-exercise glow

INNORED and AHC reimagine T-SHOT line with dynamic, precision-focused skincare – Campaign Brief Asia

Unilever’s AHC, a leader in the global skincare market, has rebranded its T-SHOT line in collaboration with INNORED Seoul, unveiling a younger, more dynamic, and precision-focused range for the emerging generation of skincare consumers.

The Ordinary and Zepto launch OOH campaign for ultra-fast skincare delivery

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