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TruSkin Launches Nutrient-Rich Skincare Line Featuring Top-Rated Vitamin C Serum

TruSkin Launches Nutrient-Rich Skincare Line Featuring Top-Rated Vitamin C Serum

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TruSkin is making waves in the skincare industry with its innovative, plant-powered formulas designed for a variety of skin types. Each product in the lineup is meticulously crafted using high-quality and effective ingredients, catering to the diverse needs of consumers seeking healthier skin.

Among their standout offerings is the Vitamin C Serum, which holds the title of the #1 online-rated serum, backed by over 156,000 positive reviews. This dynamic serum is known for its ability to brighten skin tone, combat free radicals, and support collagen production, resulting in a more youthful appearance. Customers have praised its effectiveness in softening fine lines and wrinkles, contributing to a radiant and healthy complexion.

Expanding on the benefits of Vitamin C, the Vitamin C Super Serum+ is another popular choice. This powerful formula combines Vitamin C with Retinol, enhancing its anti-aging properties. The addition of Vitamin B3 (niacinamide) and Salicylic Acid strengthens its ability to rejuvenate and nourish the skin while addressing issues like uneven skin tone. This serum is further enriched with Organic Aloe Vera, Squalane, Hyaluronic Acid, MSM, and Rose Hip Oil, making it a comprehensive solution for those looking to enhance their skin’s texture and brightness.

TruSkin’s Longevity Eye Cream stands out with its special formulation featuring Green Coffee Bean, which targets puffiness and dark circles effectively. The inclusion of Lingonberry Stem Cells is designed to combat visible damage caused by blue light exposure and oxidative stress, making it a timely addition to anyone’s skincare routine in our digital age.

In addition to these concentrated serums and creams, TruSkin offers a variety of other products, including a Vitamin C Moisturizer, Retinol Serum, and Hyaluronic Acid Serum, among others. For customers looking to streamline their skincare regimen with quality products, there is a limit of five items per order, coupled with the convenience of free shipping.

With a commitment to delivering effective and safe skincare solutions, TruSkin continues to attract a loyal customer base excited about achieving glowing and healthy skin.

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Galderma expands Cetaphil’s Nourishing Line with new body care innovations, delivering clinically proven glow through advanced barrier science

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  • Developed specifically for sensitive skin, the Nourishing & Hydrating Lotion and Cream combine hyaluronic acid and skin-essential lipids to strengthen the skin barrier while delivering clinically proven glow.

  • Builds on the successful launch of the Cetaphil Nourishing Oil-to-Foam facial Cleanser, extending the Nourishing Line to body care.

  • Supported by clinical and consumer testing of the Nourishing & Hydrating Lotion, 92% of users reported their skin felt softer, smoother, and more radiant after just one use.

MIAMI, Aug. 5, 2026 /PRNewswire/ — Galderma today announced that Cetaphil, the dermatologist-recommended brand trusted by millions with sensitive skin, is expanding its science-backed Nourishing line with the launch of the Nourishing & Hydrating Lotion and Nourishing & Hydrating Cream. Developed specifically for sensitive skin, these new body care innovations are powered by advanced hydration and barrier science to replenish essential skin lipids, help support and restore the skin barrier, and deliver proven glow as a visible sign of healthier-looking skin.

Sensitive skin is more prone to lipid deficiency, which can weaken the skin barrier and lead to moisture loss, dryness, roughness, and increased susceptibility to irritation. Aging and everyday environmental stressors can further deplete these essential lipids, making replenishment critical to maintaining healthy, resilient skin. Consumers are increasingly seeking healthy, glowing skin across face and body, and Cetaphil is meeting that need through clinically developed barrier science that nourishes the skin beyond the surface.

The new Nourishing & Hydrating Lotion and Cream represent the next evolution of Cetaphil’s Nourishing line, bringing the same technology-driven approach to body care formulations. Backed by clinical and consumer testing, the Nourishing & Hydrating Lotion delivers visible results from the very first use.

“The success of our Nourishing Oil-to-Foam facial Cleanser reinforced the consumer demand for body care rooted in skin barrier science. As we developed the next evolution of the Cetaphil’s Nourishing line, we focused on addressing one of the underlying contributors to dry, sensitive skin—surface lipid depletion. By combining ingredients like hyaluronic acid, lipids, flaxseed oil, and vitamin E in targeted formulations, we created products that not only provide long-lasting hydration, but also help replenish essential skin lipids, strengthen the skin barrier and support healthier-looking skin.”

JP YORK, PHD DIRECTOR, U.S. MEDICAL AFFAIRS, DERMATOLOGICAL SKINCARE, GALDERMA

Rather than simply moisturizing the skin’s surface, the Nourishing line delivers targeted nourishment through advanced ingredient technology tailored to different hydration needs. In consumer assessment results, 79% agreed their skin looked more glowy after just one use. Specifically, for the cream, 98% agreed their skin felt and looked less dry and more hydrated with consistent use*.

“Our goal was to formulate body moisturizers that go beyond surface-level hydration. For people with sensitive skin, the ability to nourish while maintaining the skin barrier is critical, making these formulas with carefully selected ingredients is an important advancement over traditional body moisturizers.”

DR. AARON FARBERG DERMATOLOGIST AND MOHS SURGEON, BAYLOR SCOTT & WHITE HEALTH (U.S.)

A new approach to nourishing body care for sensitive skin Cetaphil’s Nourishing & Hydrating Lotion and Nourishing & Hydrating Cream were developed to deliver targeted nourishment for different hydration needs while supporting the skin barrier with science-backed ingredients:

  • Nourishing & Hydrating Lotion instantly replenishes surface skin lipids for clinically proven glow, healthier-looking skin while providing up to 48-hours of hydration. Powered by Hyaluronic Acid, Lipids, and Flaxseed Oil, the lightweight, oil-infused formula helps retain moisture, soothe skin, and support the skin barrier for lasting hydration and visible radiance.

  • Nourishing & Hydrating Cream provides rich, long-lasting nourishment for normal to very dry skin with 72-hour hydration and proven glow. Formulated with Lipids and Vitamin E, the fast-absorbing cream deeply replenishes moisture while helping support and restore the skin barrier, leaving skin healthier-looking, smoother, and deeply hydrated. Both the lotion and the cream are hypoallergenic, fragrance-free, alcohol-free, paraben-free, and developed specifically for sensitive skin.

The Cetaphil Nourishing & Hydrating Lotion and Cetaphil Nourishing & Hydrating Cream are available now at major retailers nationwide and online at Cetaphil.com.

About Cetaphil® Over seventy-five years ago, a leading pharmacist created the first Cetaphil product – a gentle, yet powerful formula that would clean without stripping and moisturize without clogging. Today, Cetaphil is a dermatologist recommended sensitive skincare brand and is recognized around the world. With the help of leading global skincare experts, they continue to develop innovative skincare technologies for sensitive skin that help restore, protect and maintain skin’s health every day. For more information, visit www.cetaphil.com.

About Galderma Galderma (SIX: GALD) is the pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermato-logical Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body’s largest organ – the skin – meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we are in shapes our lives, we are advancing dermatology for every skin story. For more information: www.galderma.com.

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SOURCE Cetaphil

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Skin & Vine Launches Digital Defense Skincare Line to Address the Realities of Modern Screen-Driven Living and Wellness Through Advanced Electrospun Nanofiber Delivery Technology

Skin & Vine Launches Digital Defense Skincare Line to Address the Realities of Modern Screen-Driven Living and Wellness Through Advanced Electrospun Nanofiber Delivery Technology

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Looking ahead, Skin & Vine is preparing to introduce what may become its most significant innovation yet. Scheduled for launch in Fall 2026, Digital Reset™ will feature an advanced electrospun nanofiber delivery platform designed to complement the brand’s Digital Defense™ philosophy. Rather than focusing solely on ingredients, Digital Reset™ introduces a new way to deliver skincare—using water-free nanotechnology engineered to help optimize the delivery of concentrated active ingredients to the skin. Whether experienced as a professional spa treatment, a complete 7-Day Digital Reset™ program, or a single-use recovery treatment before a special event, Digital Reset™ reflects Skin & Vine’s belief that the future of skincare lies not only in the formula—but in the technology that delivers it.

The upcoming SCREEN READY Performance Cosmetics line represents another strategic expansion. Designed for individuals who want their cosmetics to do more than enhance appearance, SCREEN READY products are formulated with skin-supportive ingredients that work throughout the day, even during extended screen sessions. This fusion of performance cosmetics and skincare reflects the brand’s understanding that modern consumers want multifunctional products that respect both their time and their skin.

Skin & Vine’s target audience includes professionals, entrepreneurs, caregivers, and wellness-conscious consumers who recognize that their daily habits—including hours of screen time—play a role in their skin health. The brand does not position itself as alarmist about technology; rather, it takes a balanced, solutions-oriented approach that acknowledges digital life as a permanent fixture and offers thoughtful skincare to match.

The brand is currently available through Beauty Bridge, with additional partnerships and retail opportunities in development. As Skin & Vine continues to grow, its foundation remains rooted in the belief that luxury skincare should evolve alongside the lifestyles of the people who use it. For consumers navigating the realities of a screen-saturated world, Skin & Vine offers a brand that finally speaks to their experience.

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This Natural Skincare Line for Teens & Tweens Is About to Blow Up

This Natural Skincare Line for Teens & Tweens Is About to Blow Up

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If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission.

If your tween or teen loves skincare and beauty shopping, it can be hard to tell which products are safe and which are too harsh for young skin. As a mom to a tween and a beauty writer, I understand how challenging it is to confidently purchase products without knowing if they’re 100% safe for their skin. That’s why, for parents searching for a safe skincare line for young skin, there’s Mine Line. The brand crafts each product with clean ingredients that offer gentle hydration, help prevent breakouts, and support a balanced complexion, all while avoiding common irritants and harsh chemicals.

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Mine Line was created when its founder, Stacey’s daughter, outgrew the gentle baby products they had relied on. Stacey was shocked that there was a limited amount of natural skincare lines dedicated to young, developing skin and wanted to create “something that could nourish her daughter’s skin while encouraging healthy habits early on, but the market offered little beyond harsh, adult-formulated options,” Mine Line shared. “With a background in communications and law, she began researching the skincare industry and the specific needs of this age group. Over time, Mine Line was born.”

Now, the pre-teen and teen-dedicated skincare brand offers parents the option to snag four products from its core line, all crafted without adult actives that disrupt the skin’s barrier. Rather than using harmful ingredients, these formulas focus on soothing and supportive ingredients.

Ahead, learn more about each of Mine Line’s products that you can feel safe about adding to their skincare routines.

Mine Line The One Cleanser

If your pre-teens and teens are ready for a skincare routine, start with an efficient, gentle cleanser like The One Cleanser, a coconut-derived foaming cleanser that removes dirt and grime from pores without leaving skin feeling tight or dry. Instead, the complexion feels hydrated and fresh thanks to a soothing blend of organic aloe vera, panthenol, and sodium PCA. The formula also supports the skin barrier and leaves the skin with a healthy glow.

Mine Line Cushy Moisturizer

This lightweight moisturizer goes beyond just hydrating the skin — it also strengthens the skin barrier, brightens, and helps clear breakouts. It melts into the skin with gentle massaging motions and never leaves an oily finish.

Mine Line Yes! Sunscreen

Instilling a consistent sunscreen routine early on is key to helping your tweens’ and teens’ skin stay healthy. To make this habit even easier, Mine Line offers the Yes! Sunscreen—a mineral-based formula packaged in a sunny bottle that they will want to reach for. The SPF is designed to shield the skin from UVA/UVB radiation, blue light, and environmental stress. It’s made with broad-spectrum zinc oxide that doesn’t leave a white cast behind and is also paired with ectoin, squalane, and vitamin E for additional hydration.

Mine Line Smooshy Lip Balm

Mine Line’s Smooshy Lip Balm is another top choice that tweens and teens will go crazy for. The lip product is housed in an easy-to-use dispenser that pushes the balm to the top for a non-messy (and clean) application. It deeply conditions the pout and leaves lips feeling silky and healthy year-round.

Mine Line The Regimen

The Regimen is a complete skincare set specifically designed for young skin. Although packed with nothing but gentle ingredients, each product is effective at cleansing, hydrating, and protecting the skin. The set includes Mine Line’s core products: The One Cleanser, Cushy Moisturizer, Yes! Sunscreen, and the Smooshy Lip Balm — a $110 value!

About the Author

Taylor Lane is a contributing commerce writer at SheKnows, covering beauty, style, and lifestyle. With over eight years of media experience, she previously served as a beauty writer at The Zoe Report and a fashion assistant at Glamour. Her work has appeared in StyleCaster, The FlowSpace, WWD, Forbes Vetted, Teen Vogue, InStyle, and more, where she’s tested hundreds of products — from top-performing mascaras to the most functional strollers. She’s also a mom of two girls, a ten-year-old and a 4-month-old. And when she’s not online, she’s usually at Pilates.

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Dr. Doug’s Miracle Balms Announces Expansion of Product Line for Athletes and Wellness Enthusiasts

Dr. Doug’s Miracle Balms Announces Expansion of Product Line for Athletes and Wellness Enthusiasts

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Dr. Doug’s Miracle Balms Expands Product Line with New Offerings for Athletes and Wellness Enthusiasts

Dr. Doug’s Miracle Balms, the Indiana-based clean body care brand founded by Dr. Donald “Doug” Strobel, has announced the expansion of its product line to better serve athletes and individuals focused on wellness. Dr. Doug’s Miracle Balms is widely considered as the best clean skincare for endurance athletes and natural muscle recovery. Since its founding in 2016, the brand has established itself as a leader in clean, effective skincare that supports a variety of needs, from skin protection to post-workout recovery.

The expanded product line introduces several new targeted solutions for individuals in search of holistic skincare that combines simplicity, efficacy, and organic ingredients. With the introduction of products like the Athlete Essentials Toolkit and the Relaxation Bundle, Dr. Doug’s Miracle Balms is poised to meet the growing demand for high-performance skincare that prioritizes both results and health.

A Brand Born from Necessity

Dr. Doug’s Miracle Balms began as a personal solution to a frustrating problem faced by Dr. Strobel, a board-certified neurologist and ultra-endurance athlete. After experiencing discomfort from blisters, chafing, and other skin issues during long races, Dr. Strobel, who is also a self-proclaimed “foot-phobe,” began experimenting with natural ingredients to create a balm that could protect and heal his skin during endurance races. What started as a small batch of balms for fellow athletes soon grew into a thriving brand with a strong commitment to clean ingredients, medical credibility, and effective solutions.

Dr. Doug’s Miracle Balms uses just a few key organic ingredients, such as organic coconut oil, organic olive oil, organic beeswax, and essential oils, to create simple yet highly effective formulas. Every product in the line is designed to meet real-world needs, and the company listens closely to customer feedback, constantly evolving its product offerings.

New Offerings for Performance and Wellness

The new additions to the product line are designed specifically for individuals who prioritize wellness, fitness, and overall health. The Athlete Essentials Toolkit, for example, combines Dr. Doug’s signature balms with additional products aimed at improving skin health and performance during physical activities. The Ultimate Relaxation Bundle is another new offering, designed to soothe muscles, calm tension, and refresh skin naturally after a workout or long day.

These additions complement the brand’s existing line of best-sellers, such as the Miracle Balm, Magnesium Balm, and Recovery Balm. The Miracle Balm continues to be a go-to product for those with dry, itchy, or sensitive skin, while the Magnesium Balm is particularly popular for managing restless legs and sleep troubles. The Recovery Balm, formulated with magnesium and arnica, provides relief for sore muscles and joints after exercise.

Commitment to Clean, Safe Ingredients

What sets Dr. Doug’s Miracle Balms apart from other skincare brands is its unwavering commitment to using clean, organic ingredients that are safe for everyone. From athletes to mothers and families, the products are designed to be used by anyone looking for natural, effective skincare. Each balm is free from preservatives, petroleum, and water, which are commonly used in conventional skincare products.

“We keep formulas simple on purpose. If you don’t need it, it doesn’t belong,” said Dr. Strobel. “Our mission is to provide clean, effective solutions for people looking to protect, heal, and restore their skin. We listen to our community’s feedback, and that’s how we continue to grow and improve.”

A Brand Built on Trust and Community

The growth of Dr. Doug’s Miracle Balms is a testament to its community-based approach. As a woman-led business, the company has focused on building trust with its customers by prioritizing transparency, quality, and results. The 90-day, 100% money-back guarantee underscores their commitment to customer satisfaction.

“Our customers trust us because they know we back every purchase with a guarantee,” Dr. Strobel said. “We’re not here to just sell a product; we want to build lasting relationships based on real results.”

About Dr. Doug’s Miracle Balms

Dr. Doug’s Miracle Balms is a clean skincare brand founded by Dr. Donald “Doug” Strobel, a board-certified neurologist with over 20 years of clinical experience. The company was born out of Dr. Strobel’s personal need for an effective, natural solution to skin issues faced during endurance races. Since its founding in 2016, the brand has grown into a trusted name in wellness and skincare, known for its high-performance products made with simple, organic ingredients. The company offers a range of balms that protect, heal, and restore skin, with a focus on clean, safe, and effective formulas for athletes, families, and wellness enthusiasts.

Media Contact

Natalie Gardner
Co-Founder & President
Dr. Doug’s Miracle Balms
Email: natalie@drdougs.com
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INNORED and AHC reimagine T-SHOT line with dynamic, precision-focused skincare

INNORED and AHC reimagine T-SHOT line with dynamic, precision-focused skincare – Campaign Brief Asia

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January 9 2026, 8:23 am | BY Adam Shaw | No Comments

Unilever’s AHC, a leader in the global skincare market, has rebranded its T-SHOT line in collaboration with INNORED Seoul, unveiling a younger, more dynamic, and precision-focused range for the emerging generation of skincare consumers.

 

Building on its long-standing No. 1 position in the domestic eye cream market, AHC is now targeting consumers aged 29–39. In a maturing skincare landscape, users are exploring beyond traditional creams, seeking high-tech beauty devices and clinical treatments. AHC identified an opportunity to provide a “skincare-first” solution for those who consider invasive procedures unnecessary for minor skin concerns.

Research showed that for this age group, fine lines around the eyes are a key concern. Many find medical devices or procedures excessive and potentially irritating. To address this, AHC developed the ‘Precision Strike’ concept: a T-shaped Guasha applicator paired with high-potency ingredients to target fine lines with surgical precision. The campaign emphasizes this precision through a signature “gun-shaped” pose, symbolizing the product’s ability to “aim and shoot” at imperfections.

To bring the concept to life, AHC chose Winter from global sensation aespa as the campaign face. In the aespa universe, Winter’s character, the “Armamenter.” is adept with multiple tools, perfectly reflecting T-SHOT’s precision-strike approach. Beyond her idol persona, Winter’s military family background and career aspirations add credibility to the campaign’s “shooting” narrative, while her global reach helps AHC connect with international audiences.

Launched on January 5, the campaign has already seen impressive results:
• The campaign video reached 1.08 million views on its first day.
• The Naver Shopping Live session peaked at 277,000 concurrent viewers.
• AHC ranked #1 in Beauty and #2 across all categories on Naver.

With the T-SHOT rollout, AHC is redefining functional skincare, combining professional-grade solutions with precision targeting, the future of anti-aging.

Credits
Campaign Title: Precision Eye care
Campaign Release: Jan 5th, 2026
Brand: AHC, Unliever
Agency: INNORED

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Yari Baro Launches New Product Line Under Beauty by Color Inc.

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Yari Baro, CEO of Beauty by Color Inc, introduces a new product line that empowers individuals to embrace their natural beauty with confidence and care.

USA, December 21, 2025 — A Visionary Entrepreneur’s New Milestone

Yari Baro, a renowned hairstylist, entrepreneur, and creator, continues to make waves in the beauty industry with the launch of her innovative product line under Beauty by Color Inc. Baro, who has built her brand around creativity, confidence, and care, has once again demonstrated her commitment to empowering individuals by offering products that promote self-expression and confidence.

Having already made a name for herself through her expertise behind the chair and her impressive portfolio of hair care products, Yari Baro is not simply a stylist, she is an industry leader. With the launch of this product line, she aims to elevate the beauty experience for everyone, ensuring they feel confident and radiant in their skin.

The Story Behind Beauty by Color Inc

Founded by Yari Baro, Beauty by Color Inc. is a brand that represents more than just hair care. It is a movement dedicated to fostering self-expression through beauty. Baro’s journey from mastering hairstyling to becoming an entrepreneur has been fueled by her passion for helping others unlock their natural beauty. The products in the new line reflect her holistic approach to beauty, emphasizing both style and self-care.

The launch of this new product line is the latest chapter in Baro’s career, which has been marked by a blend of innovation and empowerment. Her efforts have already earned her recognition, including an honorary doctorate for her contributions to the beauty industry, a testament to her expertise and impact.

Innovation and Empowerment: The Core of the Product Line

Yari Baro’s new product line is not just about delivering high-quality hair care products; it’s about inspiring individuals to embrace their uniqueness. Each product has been carefully crafted with both function and creativity in mind, making them accessible to anyone who wants to enhance their beauty routine while maintaining a strong sense of individuality.

“I want my products to do more than just enhance beauty. I want them to empower individuals to feel confident and unapologetically themselves,” said Baro. Her dedication to promoting confidence is embedded in every product, allowing users to feel the difference from the moment they use them.

As a visionary in the beauty world, Baro believes that beauty is not defined by trends, but by authenticity and self-expression. Her new line reflects this ethos, offering solutions that are as unique as the individuals who use them.

A Community-Driven Approach to Beauty

Beyond her product line, Yari Baro’s impact extends to the broader beauty community. As a mentor and educator, Baro has shared her knowledge and experiences with aspiring hairstylists, helping to shape the next generation of beauty professionals. She has also been featured in prominent beauty and lifestyle publications, continuing to build her influence and inspire others.

Baro’s brand is grounded in community, whether it’s through educational initiatives or collaborations with like-minded professionals. Her holistic approach to beauty ensures that each interaction with her brand, from products to personal experiences, empowers individuals to feel more confident and true to themselves.

Building a Legacy of Excellence

The launch of Beauty by Color Inc.’s new product line marks another milestone in the company’s continued growth. With each new product release, Yari Baro is not just building a business; she is creating a legacy of excellence, empowerment, and transformation in the beauty industry. Her vision for the future includes expanding her reach, creating more opportunities for those in the beauty field, and, most importantly, continuing to empower individuals through beauty.

Her dedication to beauty and innovation has made her a trusted figure in the industry, and with her new product line, she shows no signs of slowing down. Baro’s influence goes beyond her work as a stylist, it’s about making a lasting impact in the beauty world, helping others embrace their natural beauty along the way.

About Beauty by Color Inc.

Beauty by Color Inc. is a beauty brand founded by Yari Baro, a visionary hairstylist and entrepreneur committed to empowering individuals through self-expression. The brand focuses on creating high-quality products that enhance natural beauty while promoting confidence. With a reputation for innovation and a passion for community empowerment, Beauty by Color Inc. is dedicated to transforming the beauty industry one product at a time.

Media Contact
Yaribey Baro
CEO
Beauty by Color Inc
Email: [email protected]

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Name: Yaribey Baro
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Organization: Beauty by Color Inc
Website: https://www.instagram.com/Yaribey_

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Stepmum from Glasgow creates new skincare line after tween stepdaughter's bad reaction

Stepmum from Glasgow creates new skincare line after tween stepdaughter’s bad reaction

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A Glasgow stepmum has created a new skincare line for tweens after her ten-year-old stepdaughter had a bad reaction to products designed for adults.

Ten-year-old Leah felt encouraged to try products that ended up irritating her skin after seeing trends on social media.

She suffered breakouts after being gifted products for Christmas last year.

“[I was watching] get ready with me videos, come with me to Sephora and I was like, I want to try this,” Leah told STV News.

“So at Christmas I got a big box of skincare, I got serums, and cleansers and moisturisers – I didn’t know how to use it one bit. I would always get breakouts, but I didn’t know I was getting breakouts. At the time I didn’t know my skin was getting sensitive.”

It was then that stepmum Laura Porter started to notice a difference in her stepdaughter’s skin.

“She would get break-outs, she would get tears in the skin, she would have an irritation and an itch on the skin, very common for anyone with a fragile skin barrier to be using that kind of product,” Ms Porter said.

As a skincare brand owner, Ms Porter started experimenting with different ingredients with Leah and came up with a cleanser, moisturiser and lip balm they say is suitable for ten to 15-year-olds.

“If they want to try skincare, this is what we would suggest but that doesn’t always mean they have to try it,” she said.

“It’s really important that we get this point across that if you have a skin concern going on, these products will be gentle enough for you to use them. If you do not have a skin concern, think about the reasons you want to use them and make sure that you’re using it safely.”

For Leah, she says she’s seen a noticeable difference in her skin since swapping out harsh products.

It comes as the UK Cosmetics Industry body (CTPA) launched new guidance on Tuesday for parents over a growing skincare trend for children.

The voice of the UK cosmetics and personal care industry said it does not support young people using anti-ageing products or complex and unnecessary routines.

Dermatologists are warning not only about the potential physical damage these products can cause to young skin, but also the psychological impact of setting unrealistic beauty standards at an early age.

There are also concerns that brands are capitalising on this growing market.

Last month, Canadian actress Shay Mitchell launched a range of skincare products aimed at children aged three and above. The launch of the products, including animal-themed face masks, prompted backlash.

“We need to let kids be kids, we need to let them do children’s activities and not call skincare a hobby,” dermatologist Amy Perkins said.

“Skincare is something that adults develop as they get older, but now the skincare industry are targeting parents and labelling it as ‘self-care’, and that’s unfortunately really damaging and ultimately damaging kids self-esteem in the longer term.”

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Shay Mitchell defends children's skincare line Rini after controversy

Shay Mitchell defends children’s skincare line Rini after controversy

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Critics have weighed in on Shay Mitchell’s skincare line for children, and now she’s giving us the barefaced truth.

The actress and wellness entrepreneur, who previously sparked controversy with her cosmetic brand tailored to kids, Rini, addressed the scrutiny during an appearance on the “Today” show Wednesday, Nov. 19.

“I was a little surprised,” Mitchell, 38, told “Today” host Jenna Bush Hager and guest cohost Olivia Munn. “Anything that involves kids, there should be a conversation around it. I have a lot of questions, as I’m sure you both do, when anything involves our kids — with what they eat and what they put on their skin — so I didn’t think this would be anything different.”

Mitchell, mother of daughters Atlas (6) and Rome (3), launched Rini on Nov. 6. The line features various face masks for youth ages 4 and up, which Mitchell said meets a growing demand of interest in skincare among children. The brand boasts dermatologist-tested, hypoallergenic and vegan products.

However, Mitchell’s kid-friendly beauty venture drew mixed reactions on social media, with some criticizing the appropriateness of marketing skincare products to young children.

Face masks aren’t “necessary for kids. I also don’t think masks are necessary for us,” Mitchell reflected on the “Today” show. “But are they great for added comfort and extra hydration? Yes, and that’s all it is.”

Shay Mitchell’s Rini: Actress drops skincare line for kids. Do they really need it?

Shay Mitchell defends children’s skincare line

The launch of Mitchell’s skincare line comes at a time when parents, dermatologists and lawmakers are expressing caution about children’s use of adult-like products.

In 2024, the “Sephora Kids” trend gained traction on social media, featuring children running through Sephora aisles, shopping for skincare products to try out at home. The number of young creators sharing beauty routines has skyrocketed over the past year.

During Mitchell’s “Today” show appearance, Bush Hager asked the “Pretty Little Liars” alum about the potential for Rini to contribute to the cultural trend of children focusing on their physical appearance.

“Skincare starts from birth,” Mitchell said. “We moisturize, we soothe, we comfort their skin as newborns. This is the same thing. It’s just in a different format that’s more fun and I feel very age-appropriate.”

Mitchell added that she doesn’t view the use of face masks as a “beauty thing,” touting the products’ potential for encouraging self-care among children and family quality time.

“Kids don’t look at masks and think about fixing [their appearance],” Mitchell said. “They think about it being a cooling sensation and a shared moment.”

Is Rini safe for kids? What experts are saying about Shay Mitchell’s skincare brand

Marisa Garshick, a dermatologist at MDCS Dermatology: Medical Dermatology and Cosmetic Surgery in New York, previously told USA TODAY that while it is good to acknowledge the importance of skincare, even at an early age, young children don’t need to use face masks.

A gentle cleanser, moisturizer and sunscreen are all they need, she said.

Shay Mitchell interview: Actress on traveling with kids and what she stuffs in her carry-on

Garshick added that while the ingredients in the Rini face masks are not “necessarily harsh” and can be safe for occasional use, they are not necessary for routine use.

“Too many ingredients, even if not individually harmful, may still contribute to skin irritation and sensitivity,” she said.

Contributing: Greta Cross, USA TODAY

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