A humble-looking tube of French pharmacy skincare that has earned a cult following for its ability to comfort skin when it is feeling dry, irritated or generally unhappy.

Avene Cicalfate+ Restorative Protective Skin Barrier Repair Cream is currently available for $23.99, down from $41.99, giving shoppers a 43 per cent saving.

And it is already proving popular, with more than 1,000 units bought in the past month.

Know the news with the 7NEWS app: Download today Arrow

The rich repair cream has also attracted plenty of celebrity attention, with Hailey Bieber and Sofia Richie among the names of celebrities who use the cult-favourite formula.

For anyone whose bathroom cabinet is filled with products promising brighter, smoother and more radiant skin, Cicalfate+ takes a different approach. Its job is to help skin recover.

This calming cream creates a protective barrier to lock in moisture. Credit: Instagram

That makes it particularly appealing when your complexion has been pushed a little too far by weather, shaving, beauty treatments or an overenthusiastic skincare routine.

Why everyone keeps reaching for Cicalfate+

The formula is designed to soothe uncomfortable, damaged and compromised skin while helping replenish the skin barrier.

According to Avene, the cream is clinically proven to repair the skin barrier four times faster, with visible improvement reported in as little as two days.

It is also designed to provide immediate hydration after the first application, while its rich, creamy texture spreads across the skin and leaves behind a protective layer.

Sofia Richie Grainge calls the barrier-supporting cream her “holy grail” product for glowing skin. Credit: YouTube/Avene

In other words, this is the sort of product that earns its place in the bathroom cabinet because it can be pulled out whenever skin starts behaving badly.

It can be used on both the face and body, and the brand positions it as a multi-purpose cream for everything from heat-affected skin and razor irritation to the nappy area, after tattoos and following superficial dermatological procedures.

For skincare minimalists, that versatility is a big part of the appeal.

The $24 deal is the part to know about

Right now, the Amazon deal brings the price down to $23.99 from $41.99.

That means shoppers are saving $18, or 43 per cent, on a product that is already attracting serious attention online.

One shopper summed up their experience simply, writing: “Best moisturiser!”

The combination of celebrity approval, strong shopper interest and a substantial discount makes this one of those skincare deals that is easy to understand. You do not need to completely overhaul your routine.

The cream works to support the skin through dryness, irritation and visible damage caused by everyday stressors. Credit: Avene

You simply add a hardworking barrier cream to the shelf for the days when your skin needs a little extra help.

And with more than 1,000 bought in the past month, it seems plenty of shoppers have already made their decision.

The beauty cupboard essential for irritated skin

No elaborate application ritual, no lengthy list of steps and no need to reserve it for one particular skincare concern.

It is a rich protective cream designed for dry, irritated or compromised skin, making it particularly useful for anyone who wants a dependable product to reach for when their complexion needs comfort rather than another active ingredient.

Celebs including Hailey Bieber are said to be fans of the Cicalfate+ Restorative Protective Cream. Credit: Avene

At $23.99, it is also considerably easier to justify than many of the prestige skincare products currently fighting for space on beauty shelves.

Celebrity endorsements and individual skincare experiences are not guarantees that a product will suit every complexion.

If your skin is persistently irritated or damaged, it is worth seeking advice from a qualified healthcare professional.

For everyone else, this could be the skincare bargain worth adding to the next Amazon order, particularly while the 43 per cent discount is still available.