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Revieve’s Beauty & Wellness Index 2025 signals a new era of guided beauty commerce

Revieve’s Beauty & Wellness Index 2025 signals a new era of guided beauty commerce

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Chicago, USA — March 4th 2026 — Revieve, a leader in AI-powered beauty and wellness technology, today released the Beauty & Wellness Index 2025, a global analysis based on millions of AI-powered consumer interactions across skincare and makeup, spanning leading direct-to-consumer brands and multi-brand retailers worldwide.

The report confirms a decisive shift in beauty commerce: guided diagnostics are no longer a feature — they are the foundation of how beauty is discovered, evaluated, and purchased in 2025. Drawing on real behavioural data from selfie-based diagnostics, virtual try-on, and guided recommendation journeys, the Index benchmarks how personalisation, engagement depth, and intent qualification are reshaping performance across the beauty funnel.

“What we’re seeing in the data is a fundamental change in how consumers expect to engage with beauty,” said Sampo Parkkinen, CEO of Revieve.
“In 2025, discovery starts with understanding — not browsing. Guided diagnostics have become the entry point to relevance, trust, and ultimately conversion.”

Guided Diagnostics Now Define Beauty Discovery

The data shows that guided experiences — including selfie-based skin analysis, quizzes, and virtual try-on — have become the dominant starting point for beauty journeys. Consumers increasingly seek diagnostics that translate personal needs into meaningful product recommendations, rather than navigating product catalogs alone.

  • 60–75% of consumers now begin their beauty journey through a guided experience rather than category browsing
  • Guided flows deliver 2–3× higher completion rates than non-guided paths
  • Sessions with diagnostics show 40–80% longer engagement time, particularly in skincare

Across skincare and makeup, guided journeys consistently outperform non-guided flows, delivering higher completion rates, stronger purchase intent, and better-qualified traffic.

Consumer Profile: Skin Intelligence Takes Center Stage

Beauty engagement remains predominantly female (70%), with strongest participation among users aged 18–34, though meaningful engagement spans all adult age groups.

Top skin concerns remain consistent across brands and retailers:

  • Visible pores
  • Dull or tired-looking skin
  • Acne and blemishes
  • Redness and sensitivity
  • Dark circles and early ageing

More than 65% of users present with three or more concurrent concerns, reinforcing the shift toward routine-based guidance over single hero-product shopping. Notably, nearly one in four users still does not know their skin type, positioning diagnostics as a critical education layer.

“This level of uncertainty around basic skin knowledge highlights why diagnostics matter,” said Irina Mazur, Chief Commercial and Marketing Officer at Revieve.
“They don’t just drive performance, they empower consumers with confidence and clarity.”

Skincare Performance: Brands and Retailers Win Differently

In skincare, brands and retailers both benefit from guided diagnostics — but in different ways:

  • Brands achieve higher conversion efficiency through focused concern paths and faster product selection
  • Retailers drive deeper exploration, with stronger routine and bundle adoption

“This divergence is critical for beauty leaders to understand,” said Mazur. “Conversion rate alone no longer tells the full story. Engagement quality and intent signalling are now just as important.”

Makeup in 2025: Try, Compare, Then Commit

Makeup discovery in 2025 is driven by exploration and experimentation, with over 80% of guided journeys beginning with photo-based virtual try-on. Products that are tried on are 2× more likely to be added to cart, and virtual try-on increases evaluation time by 40%, reinforcing confidence rather than rushing conversion. 

Consumers test an average of 5–7 shades or looks per session, with top-performing lip and complexion products accounting for 60% of all try-on activity, highlighting the importance of a focused core assortment.

Across beauty and wellness, guided diagnostics, mobile-first experiences, concern-led personalisation, and routine-based journeys have emerged as the strongest drivers of both engagement and performance. Brands are winning by optimising their most relevant products and shortening decision cycles, while retailers succeed by enabling exploration, promoting routines and bundles, and delaying hard conversion until consumer intent is clearly established.

Bonus Insight: Holiday Season Performance 2025

The 2025 holiday season demonstrated that guided diagnostics have become peak-season infrastructure, not just conversion tools. Selfie-based diagnostic interactions increased by 9% year over year, while completion rates remained stable at 74% despite significant traffic surges. Shoppers engaging with guided experiences converted at 1.6–1.9× higher rates and generated higher average order value. During the most competitive retail moments, diagnostics helped brands protect premium positioning and enabled retailers to structure browsing-heavy demand at scale.

What’s Next: Monthly Beauty & Wellness Index in 2026

Building on the annual Index, Revieve will release a monthly Beauty & Wellness Index throughout 2026, providing ongoing visibility into evolving consumer behaviour, performance benchmarks, and emerging trends.

In 2025, beauty conversion is no longer linear. Guided journeys now deliver the strongest performance across the entire funnel — with brands winning on efficiency, retailers winning on exploration, and both succeeding when diagnostics lead the journey. Guided experiences are no longer a differentiator; they are the foundation of modern beauty commerce.

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What is sensory mindfulness?

What is sensory mindfulness?

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What’s the story

Sensory mindfulness is a simple yet effective way to improve your well-being by focusing on the five senses.
The practice encourages you to be present and aware of your surroundings, which can help reduce stress and improve mental clarity.
By incorporating sensory mindfulness into your daily routine, you can develop a deeper connection with the world around you.
Here are five beginner-friendly habits that can help you get started with sensory mindfulness.

Focus on your breathing

Paying attention to your breath is the simplest way to practice sensory mindfulness.
Sit comfortably and take deep breaths in and out through your nose.
Concentrate on the sensation of air entering and leaving your body.
This practice calms the mind and brings your focus back to the present moment, making it easier to let go of distractions.

Engage with nature

Spending time outdoors lets you connect with nature through sight, sound, touch, smell, and sometimes taste.
Go for a walk in a park or garden where you can observe trees, flowers, birds, and other elements of nature.
Notice how they feel underfoot or how they smell in the air around you.
Engaging with nature helps ground you in reality while promoting relaxation.

Practice mindful eating

Mindful eating means paying full attention to what you eat by using all five senses—sight, smell, touch, taste, and sound—while eating slowly without distractions like television or smartphones.
Notice colors on your plate; savor flavors as they unfold; feel textures between fingers; listen closely when chewing; inhale aromas wafting from food items before tasting them fully.
This habit promotes awareness around meals instead of mindless consumption habits often seen today.

Listen intently

Listening intently means focusing completely on sounds around us without judgment or interpretation. Be it music played by someone else or sounds made naturally.
This could be birds chirping outside our windows in the early morning hours, perhaps even raindrops falling gently onto rooftops nearby.
This practice encourages active listening skills, which ultimately leads towards greater presence within ourselves, too. Over time spent practicing regularly enough, it becomes second nature eventually.

Observe surroundings mindfully

Observing surroundings mindfully entails taking a moment every now and then just to look around and notice details we might otherwise overlook.
These could be colors, shapes, textures, patterns, etc. These are present in our immediate vicinity, but often go unnoticed due to our busy schedules.
We tend to rush through life, focusing solely on tasks at hand, forgetting to appreciate the beauty surrounding us.

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Every Beauty & Wellness Product The Viva Team Have On Their Wishlist In 2026

Every Beauty & Wellness Product The Viva Team Have On Their Wishlist In 2026

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From a new body wash designed with active types in mind, to a sleep-supporting elixir and a coffee-spiked scent, our editors share every product they’ll be adding to their beauty and wellness routines in 2026.

It’s a blessing and a curse to know about all the exciting launches in

The downside? The patience required while you wait for products to land in-store.

But good things come to those who wait, and here the Viva team share the 12 products they’re adding to their wish lists this year – some available now, some coming soon.

Sneak a glimpse into their beauty and wellness routines, below.

I’m a big fan of skincare first foundations and can’t stand the feel of heavy or cakey foundation. This one from VB beauty contains Augustinus Bader’s skin cell-rejuvenating TFC8 and is meant to be game changing for those who want their foundation to do more and still give a flawless finish. —Jenni Mortimer, chief lifestyle and entertainment reporter

I exercise a lot, which means I sweat and shower a lot too – conditions that exacerbate the bumps of keratosis pilaris on my arms. As a fan of the kit: Wellness Wash, I’ve got high hopes for their new Workout Wash – a body cleanser formulated with active exfoliants and fruit acids to help unclog pores and botanicals to soothe flushed skin and rinse away sweat and smells. —Tyson Beckett, journalist

My word for 2026 is “balance” and with that comes the side quest to clean up my sleep hygiene. Early nights are a good start, but I’m also planning on adding in certain supplements into my wind-down routine like the new BYRÉ After Dark Coco. This sleep support elixir sees hero ingredient cacao combined with adaptogens, medicinal mushrooms and superfoods to promote a deep, restorative sleep. A hot chocolate that tastes great and has you waking up feeling replenished and energised? How’s that for beauty sleep. —Ashleigh Cometti, beauty editor

Historically, I’ve treated fragrance as an afterthought. But this year I’m looking to create some more sensorial grounding in my everyday – small things, like putting bare feet into grass, taking my headphones out on the bus and scratching at the surface of citrus peels whenever they’re in hand. A good scent feels like an extension of this intention. I love the sound of this Abel one: intense, smoky, notes of black coffee. —Madeleine Crutchley, journalist

This year I’m planning a big chop and getting the always trending long bob. I have incredibly straight hair so most stylers struggle to keep a curl in my hair for long. But I’ve been hearing great things about Dyson’s Chitosan pre-style cream which is meant to help waves stay in place. —JM

Nude By Nature Lacquer Lip Serum, $25

I’ve always been a huge fan of multi-tasking lipcare, and the new Nude By Nature Lacquer Lip Serum has caught my attention for this very reason. The skincare-infused lipstick delivers both colour and nourishment in every swipe thanks to its blend of hyaluronic acid, plant-based oils and vitamin E. I’m slowly transitioning all my lip products to those with cool undertones, and the shade 01 Soft Rosette is the perfect cool-toned pink. —AC

Available from Chemist Warehouse and Farmers from March 16.

I want to inject more colour into my everyday ensembles and polish feels like an accessible entry point. In the past, I’ve played around with contrasting colourways, so I might pick up a couple of shades. For now, I’m really interested in this sky blue nail polish by Manucurist (but the brick red and dark pansy also catch my eye). —MC

There’s only so much fibremaxxing a digestively challenged lass can stomach before taking things into her own hands, or more accurately, the hands of a trained masseuse. I’ve read a couple of studies that suggest lymphatic massage could offer a non-invasive complementary solution to managing IBS and I’m putting myself forward as a case study. —TB

Heat, salt, chlorine and minimal hair care left my summer locks in quite a state for the beginning of 2026. I’m not upset. Split ends, dryness and sun-bleached colour are characteristics to celebrate after a summer well-lived. But as I’m settling back into routine, and switching sea swims for pool lanes, I am looking for something to nourish a fresh haircut on a more regular basis. Seasoned swimmers will know that submerging with hair that is already wet, under a cap, can provide some protection. I’d like to go the extra step and apply a leave-in conditioner before my swims. This one from Philip Kingsley is designed specifically for this purpose. —MC

Body brushing, and all its amazing benefits around circulation and skin texture, have been calling to me for a while. But after a recent massage at East Day Spa, where they used a dry body brush on me, I realised it’s a must. It felt incredible and is also amazing for leg circulation for those of us who sit in office chairs all day. —JM

A former beauty buyer at Smith & Caughey’s first introduced me to Montale’s Intense Cafe five years ago, and it’s been one of my top-rated fragrances ever since. Sweet but not cloying, the juice highlights notes of rose and coffee, with vanilla, amber and white musk lending a comforting scent trail. I’ve lost count of how many “what fragrance are you wearing?” questions I’ve had fired my way while wearing this scent. —AC

Touch-ups are not so easy on a smartphone camera – skin texture is blurred, colours are muddy and definition is lacking. With the advent of a new haircut that demands plenty of attention (fringe!), I’ve gravitated to a makeup compact that allows more precision. However, I’d like an on-the-go mirror that doesn’t risk spilling product over clean clothes. I’ll try to thrift one second-hand, but I have pinned this sweet compact to my bookmarks bar. I like the deep red hue and the tactile texture. —MC

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The Bare-Minimum Wellness Routine That Keeps Me Sane-ish

The Bare-Minimum Wellness Routine That Keeps Me Sane-ish

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Wellness culture keeps telling us that the secret to a good life is sunrise yoga, aten-step skincare routine, and a Himalayan salt lamp that somehow costs more than next month’s rent. But on most days, I’m just trying to get through traffic without losing hope, manage work without burning out, show up for the people I love, and make space for the occasional identity crisis. In that reality, wellness has to look different. It has to be simple. Gentle. Human. And low-effort enough that it doesn’t collapse the moment Monday shows up.

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So this is the bare-minimum wellness routine I’ve come to trust. Nothing fancy. Just small, doable habits that fit into real life, and keep you steady without needing a spa day budget or monk-level discipline.

1. The Morning Reset

Before your brain starts loading stress like background apps, give yourself a two-minute signal that a new day has begun.

  • Splash cold water on your face
  • Drink a glass of water (yes, before coffee)
  • Stand by a window or balcony and breathe for 10 seconds

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You’re not aiming for enlightenment. Just orientation.

2. The Two-Minute Move Rule

Photograph: (Pexels)

No gym. No mat. No pressure. Your new philosophy is to move for two minutes a day, in any way your body won’t protest.

  • A big, stretchy morning yawn + shoulder rolls
  • 10 squats while you make coffee
  • A walk across your room repeated 5 times
  • One song’s worth of light stretching

It’s not about fitness, it’s about circulation and shaking off that foggy, half-asleep energy.

3. The Three-Product Beauty Non-Negotiable

Indian weather can be… unpredictable. Scorching sun, pollution, dryness, humidity, all in one week. So pick threeproducts you’ll use daily, no matter how hectic life gets. That step becomes your anchor.

4. Your Daily Phone-Free Pocket

Photograph: (Pexels)

Not a full digital detox. Just ten minutes when your phone isn’t invited.

Choose one:

  • First 10 minutes of your morning
  • Last 10 minutes before bed
  • While having a meal
  • In the shower

This tiny boundary works wonders for your attention span and anxiety levels.

5. The Nightly Brain Unload

No perfect journaling. Just a quick, messy list of everything buzzing around your mind. Tasks. Thoughts. Worries. Things you need to remember tomorrow. All of it.

Emptying your mind before bed feels like clearing hundreds of browser tabs, liberating.

6. The 5% Rule

Ask yourself once a day:

“What would make the next hour feel 5% better?”

Tiny things count:

  • A cold beverage
  • Washing your face mid-day
  • Playing soft music
  • Sitting down for 5 minutes
  • Changing into comfy clothes after work

Not perfection, just tiny upgrades.

This is wellness without the pressure. Beauty without the overwhelm. And self-care without the guilt. A routine so simple you can maintain it even on days when everything feels like too much. Because when life gets busy, the bare minimum isn’t laziness, it’s survival. And sometimes, it’s exactly what keeps you sane.

Also Read:

2025 In Beauty And Wellness: What Worked, What Didn’t, What We’d Repeat

Seven Surprisingly Sneaky Habits Messing With Your Blood Sugar

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Vira Launches as a First-of-Its-Kind South Asian, Ayurveda-Inspired Sensual Wellness Brand | Currency News | Financial and Business News

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New York, United States, February 10th, 2026, FinanceWire

The clean product line bridges skincare and sex-care, reframing intimacy as an essential part of holistic self-care.

Today marks the official launch of Vira, a first-of-its-kind South Asian, Ayurveda-inspired sensual wellness brand dedicated to empowering individuals to embrace their sensuality, prioritize self-care and elevate overall well-being through thoughtfully crafted plant-based products. Launching with a line of five luxury products that bridge skincare and sex-care curated with EU-certified clean ingredients, each formula is designed to integrate physical, emotional and spiritual wellness.

Founded by Shruti Viradia, a certified Ayurvedic Health Coach and Indian American entrepreneur, Vira was conceptualized nearly five years ago, beginning with a single natural lubricant made in her own kitchen. Growing up, Shruti observed a lack of transparency and open conversation around sexual wellness within her community, a gap that inspired her to reimagine intimacy through a more inclusive, culturally rooted lens. What started as a product shared only with close friends quickly revealed a broader need for clean, holistic sensual care, ultimately becoming the foundation of Vira.

“Vira began as a deeply personal exploration of pleasure, care, and cultural identity,” says Shruti Viradia, founder of Vira. “I wanted to create products that felt safe, intentional, and rooted in tradition, while also meeting the modern need for clean, transparent sensual care. Vira is about reclaiming intimacy as an everyday act of self-care, not something that should feel shameful or hidden.”

As wellness continues to evolve beyond traditional skincare and fitness, conversations around sexual wellness still remain taboo. Vira was created to shift the narrative and offer a holistic approach that reframes intimacy as an everyday ritual of touch, embodiment and self-care – not just partner-focused moments. From hydrating oils to pH-balanced lubricants, the brand offers thoughtfully crafted products designed to nourish the skin and elevate pleasure with intention and care.

Vira’s product line includes:

  • Nectar ($44): a lightweight, multi-use body oil that hydrates, calms and repairs skin including key ingredients such as turmeric, grapeseed oil, coffee extract and more (best used as an everyday moisturizer or for sensual massage) 
  • Dew ($33): a soothing multi-use body mist to refresh, balance pH and alleviate irritation including ingredients such as witch hazel and rose water (best used before and after sex or even to refresh underarms after a workout and throughout the day) 
  • Ember ($36): an arousal oil designed to enhance pleasure with a gentle warming and tingling effect – similar to the feel of a lip plumper (best used before sex or during foreplay) 
  • Bloom ($32): a silky play oil with a coconut oil base that doubles as a natural lubricant, massage oil and nourishing moisturizer (best used during sex or for sensual massage) 
  • Monsoon ($26): an aloe-based, pH-balanced sex serum (or lubricant) for hydration and frictionless intimacy – without the sticky or greasy residue (best used during sex)

Vira’s products are available for purchase on www.virasensual.com with select items shipping out in March 2026. For more information, visit Vira’s website or @virasensual on Instagram and TikTok. 

About Vira

Vira is a South Asian, Ayurveda-inspired sensual wellness brand redefining intimacy as an essential part of holistic self-care. Founded by certified Ayurvedic Health Coach and Indian American entrepreneur Shruti Viradia, the brand offers thoughtfully crafted, plant-based products that bridge skincare and sex-care – supporting physical, emotional, and spiritual well-being through intentional rituals of touch and embodiment. Each formula is made with EU-certified clean ingredients and designed to elevate everyday intimacy. Launched in 2026, Vira is already being considered for leading beauty and sexual wellness awards, signaling its growing impact within the modern wellness landscape.

Contact

Head of Brand Strategy & PR
Courtney Ormond
Vira
courtney@st-ormpr.com

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Corinthia London launches new wellness concept Biome

Corinthia London launches new wellness concept Biome

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Corinthia London, the five-star hotel in the centre of the UK’s capital city, has re-launched its urban spa with a new concept called Biome.

The concept stems from the idea of working with, and not against the body for holistic wellbeing.

Biome is part of the 279-key hotel’s integration of a new philosophy called Primal Luxury, which is an approach designed to provide a guest experience that combines instinct and intelligence, the healing rhythms of nature and modern science.

Described as an evolution of the spa’s offering, Biome has been created to provide guests with an ecosystem of expert care. This ecosystem manifests as a partnership with an initial three foundational companies that will offer experiences combining expertise in nature, science and innate human potential. Over time, more partners will join Biome.

Botanical skincare brand Wildsmith will provide treatments using its sensorial formulations and rhythmic massage techniques designed to ground the nervous system. The facials and body therapies are designed to help guests regulate and restore balance.

Regenerative skincare brand Augustinus Bader will provide personalised scientific protocols to support the body’s natural processes of renewal and repair. Treatments will involve the brand’s innovations relating to stem cell biology and wound healing. Therapies will use the brand’s TFC8-technology skincare range that is said to improve skin cellular communication and enhance the natural renewal process.

AMP Fit has become Biome’s performance and movement partner, providing personalised fitness plans that cover movement, strength, conditioning, nutrition, recovery and accountability. The brand’s signature small group personal training sessions will be on offer at the property.

Aysun Mut, Corinthia London’s director of spa, said: “Over time, new partners, practitioners and wellbeing pillars will join us, each adding depth and dimension to the experience. Our vision is to create a deeply immersive, nature-rooted and scientifically backed experience that aims to help individuals feel both grounded and renewed. Biome is about stripping away the complexities of modern life to reconnect with nature and one’s own body.”

The future partners will offer expanded programming in areas such as movement, recovery, longevity, nutrition and holistic lifestyle support.

Biome is now open to hotel guests, members and spa day visitors. Membership packages offer various options, such as £2,500 for three months (US$3,200, €2,900), £4,000 for six months (US$5,100, €4,700) and £7,500 (US$9,500, €8,800) for 12 months.

Until now, the 3,300sq m spa had been an ESPA-Life offering, since it first launched in 2011. The thermal facilities, also designed by ESPA, continue to be a part of the spa experience at Corinthia London. The spa has a swimming pool, vitality pool, amphitheatre sauna, steamroom, experience showers and heated marble loungers.

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Bustle's 2026 Beauty Icon Awards: Wellness Heroes

Bustle’s 2026 Beauty Icon Awards: Wellness Heroes

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Beauty has never really been just about the products you swipe on. The creators shaping the conversation today — the ones shifting beyond perfection — understand that what resonates is what lies beneath the filters. People want the stories, the struggles, the hacks that actually work, and the ones that don’t.

That’s where “wellness” comes in — a word that’s come to mean everything and nothing at once. It encompasses everything self-care related, from morning juices to meditation guides, workout routines, and luxury skin care, yet no one knows exactly how to define it. But for Bustle’s Beauty Icons, wellness is about the choices that help them show up for themselves and others, whether that’s doing glam after a Peloton workout, hosting a book club podcast, or building community around chronic illnesses.

Icons are creators who have been there, done that. But their experiences aren’t just fodder for content — these nine women are actively shifting the culture, creating spaces where their followers can laugh, learn, and feel seen. They turn vulnerability into empowerment, honesty into empathy, and everyday routines into inspiration, proving that wellness isn’t just a beauty trend. It’s an appreciation of all the little things that add up.

Ahead, meet the wellness heroes of Bustle’s Beauty Icon Awards who are redefining what it really means to be beautiful — inside and out.

The Tampon Tax Warrior: Nadya Okamoto

Courtesy of Nadya Okamoto

Follow: @nadyaokamoto

Followers: 4.4 million

In 18 states, period products are still taxed as luxury items instead of essential goods that “literally make human life possible,” according to Nadya Okamoto. Her company, August, is working to eliminate that financial burden once and for all. Founded in 2021, the gender-inclusive period care brand offers a reimbursement program on any purchase — even now that its organic cotton products are stocked at Target, Whole Foods, and Gopuff. All you have to do is enter your phone number, upload a photo of your receipt, and wait up to 48 hours to receive the refund via Venmo or PayPal. On TikTok, Okamoto shares day-in-the-life videos behind running the brand, from donating surplus items at a food bank to changing her own tampons and pads— content that’s even been controversially taken down for showing real blood on screen. But as a period-equity advocate, Okamoto proves that beauty is political, and a wellness mindset can enact real cultural change.

The Facial Fitness Guru: Olivia Szmidt

Courtesy of Olivia Szmidt

Follow: @oliviaszmidt

Followers: 304,000

Austria-based facial massage expert Olivia Szmidt is bringing her cult-favorite brand, Get Face Fit, stateside this month, introducing U.S. audiences to her non-invasive approach to skin sculpting, longevity, and stress release. Previously the facialist-in-residence at Dauphin Paris, Szmidt now offers her expertise through weeks-long online courses like “7 Day Face Lift” and “Reverse Aging,” building a global community that swears by the transformative power of her facial exercises. Szmidt recently released an ox-horn gua sha for scalp stimulation alongside a massaging balm that makes at-home sculpting more acceptable — reflecting her belief that “there’s no technology that can replace the power of hands.” In a wellness landscape obsessed with devices and quick fixes, Szmidt is redefining modern anti-aging as something slower, smarter, and deeply intertwined with self-care.

The Literary It Girl: Olivia Ponton

Courtesy of Olivia Ponton

Follow: @iamoliviaponton

Followers: 7.5 million

Hot girls read, and if you need proof, look no further than Olivia Ponton’s new podcast Booked & Busy. On it, the Sports Illustrated Swim breakout star and Victoria’s Secret angel shares her favorite reads with book club-style discussions between authors and friends — providing the perfect soundtrack for any evening wind-down. On TikTok, she shares things like her “winter arc,” a self-care challenge designed to beat seasonal blues. One of her favorite rules? Doing a lip stain a day, something quick and easy that still makes her feel put together. Because for Ponton, confidence — like a good book club — comes from showing up for yourself.

The Burnout Buster: Katriona Li

Courtesy of Katriona Li

Follow: @mindfulnesswithkat

Followers: 90,100

Katriona Li is on a mission to help young professionals reset, recharge, and fight workday fatigue — all with a few “Chinese Aunty” exercises. On her TikTok, she shares yin yoga poses designed to release joint tension and restore mental clarity — grounded in “ancient Chinese wisdom for modern burnout,” as she puts it in her bio. Li’s approach is refreshingly simple: Slowing down doesn’t have to be complicated, and wellness exercises don’t require a full studio or expensive equipment. From desk-friendly stretches to longer evening programs that help you decompress from mind to body, she demonstrates how consistent, accessible practices can breathe new life into your day. With her, slowing down feels playful, interactive, and achievable.

The Body Neutrality Advocate: Samyra Miller

Courtesy of Samyra

Follow: @samyra

Followers: 2.3 million

Samyra Miller knows exactly who she is — and she’s unapologetic about taking up space. Her TikTok videos always start with the same pointed question: “Excuse me, where are your plus sizes?” signaling to her millions of followers that she’s about to put another so-called “inclusive” brand to the test. Miller uses her platform to champion body neutrality, an alternative framework to body positivity that acknowledges systemic weight-based biases and demands real inclusivity for (literally) everybody. She once went viral for calling out an airline after they denied her entry to a flight due to inadequate size accommodations — a moment that crystallized her larger mission. Through humor and unflinching honesty, Miller highlights the absurdity of everyday fatphobia while empowering her audience to demand accountability and move through the world without shrinking themselves.

The Fertility Educator: Adriana Wong

Courtesy of Adriana Wong

Follow: @adrianawongmd

Followers: 25,300

Dr. Adriana Wong, M.D., is the OB-GYN everyone wishes they had on speed dial. On TikTok and Instagram, she tackles the questions you’re too embarrassed to ask — from spotting endometriosis symptoms to navigating IVF — with clarity, empathy, and no judgment. As the self-proclaimed “BFF fertility doc,” nothing is off-limits, and her advice comes straight from an actual medical professional, which feels especially grounding in today’s algorithm-driven wellness space. Postpartum herself, Wong also shares candid tips on how she’s “reclaiming” her identity as a new mom, whether it’s a weekly blowout, strength training, or doing her makeup every day. Her message is clear: wellness includes medical truth, self-expression, and showing up for yourself in ways that feel sustainable.

The Peloton Princess: Katie Wang

Courtesy of Katie Wang

Follow: @katiewongspelledwang

Followers: 128,600

If you’re a Peloton stan, you already know Katie Wang — the resident strength-training instructor whose classes leave even the most dedicated exercisers with sore muscles. But off the bike, she’s proving that fitness girls get glammed, too. On TikTok, Wang has become a product review queen, sharing makeup picks with the same upbeat energy she brings to every workout. Her content goes to show that strength, self-care, and style aren’t mutually exclusive. Wang encourages her followers to push themselves physically while still making space for fun, expressive beauty routines — because for her, sweating and glowing go hand in hand.

The Skin Detox Diarist: Jada Jones

Courtesy of Jada Jones

Follow: @_jadajonesss_

Followers: 255,400

OG followers will remember Jada Jones at the height of her topical steroid withdrawal in 2024, as she documented the painful, raw reality of chronic eczema after stopping her prescribed creams. Her skin was cracked, inflamed, and tender — and she never hid it. Determined to find a solution, she traveled the world, exploring holistic remedies that could give her some relief. Today, she’s back with glowing, radiant skin, crediting part of her recovery to salt water therapy. Now, Jones uses her platform to help others navigating chronic skin conditions, even hosting a biweekly support group via Instagram. Her page is an empowering reminder that healing isn’t linear, and wellness starts with finding community.

The Beauty Big Sis: Tatyana Lafata

Courtesy of Tatyana Lafata

Follow: @tatlafata

Followers: 1.2 million

Tatyana Lafata shares her beauty secrets as freely as her life updates — from heatless rollers and brow-dye hacks to her favorite scent pairings. Since she got diagnosed with PCOS in 2024, it was only natural that she would share that with her followers, too. After a year of experimenting, she revealed the lifestyle changes that helped her: eating an unprocessed diet, lowering cortisol by skipping coffee on an empty stomach, and swapping intense weight training for low-impact workouts like Pilates. Lafata’s platform has become a judgment-free space for PCOS education and her characteristic “big sis” advice, all without product pushing. It’s effortless glam with substance — proof that managing your hormones and feeling good in your skin can coexist.

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vritilife by Herbalife India Onboards Dr. Shivangi Rana to Drive Holistic Skincare and Wellness Education

vritilife by Herbalife India Onboards Dr. Shivangi Rana to Drive Holistic Skincare and Wellness Education

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BENGALURU, India, Jan. 30, 2026 /PRNewswire/ — Herbalife India, a premier health and wellness company and community, has onboarded Dr. Shivangi Rana as the Skincare Expert for vritilife, an Ayurveda-inspired skincare range. The association is part of Herbalife’s focus on promoting knowledge-led conversations around skincare, wellness, and preventive health.

With clinical experience in areas such as skin, hair, pigmentation, aesthetics and anti-aging, Dr. Shivangi Rana, an accomplished dermatologist, focuses on addressing everyday skin issues through daily skin care routines, the right lifestyle choices, and healthy nutrition. As part of this engagement, Dr. Rana will curate digital content around common skin concerns, daily skincare routines, nutrition-led wellness, and expert perspectives on the vritilife range. She will also contribute to vritilife’s training and education initiatives led by Herbalife India.

Ajay Khanna, Managing Director, Herbalife India, said, “At Herbalife, we believe that long-term wellness is built at the intersection of tradition, science, and education. With vritilife, our aim is to present Ayurveda in a way that fits into modern lifestyles, making it relevant for today’s consumer. Dr. Shivangi Rana’s approach towards skin health, nutrition, and preventive care aligns strongly with this philosophy and will help in strengthening consumer education for skincare and informed self-care.”

Commenting on her association with Herbalife India, Dr. Shivangi Rana, Consultant Dermatologist said, “My approach to dermatology and wellness aligns closely with vritilife’s contemporary interpretation of Ayurveda. I believe, traditional systems are most effective when they are clinically evaluated and applied through modern medical practice. Nutrition and overall wellbeing are closely interconnected. My focus remains on long-term skin health rather than short-term solutions. This integrated approach is the core to guiding consumers toward sustainable health outcomes.”

Previously, Herbalife India has collaborated with prominent Indian athletes to strengthen the vritilife brand’s association with wellness and performance. Smriti Mandhana, Indian women’s cricket vice-captain, and Manika Batra, India’s table tennis star, were onboarded as brand ambassadors for vritilife’s Ayurvedic skincare range. Together, these associations reinforce Herbalife’s belief that sustainable wellness is built through education, everyday discipline, and choices that support long-term health.

About Herbalife International India Private Ltd.

Herbalife (NYSE: HLF) is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed food products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life. For more information, visit https://www.herbalife.com/en-in

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(Disclaimer: The above press release comes to you under an arrangement with PRNewswire and PTI takes no editorial responsibility for the same.). PTI

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