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Vira Launches as a First-of-Its-Kind South Asian, Ayurveda-Inspired Sensual Wellness Brand | Currency News | Financial and Business News

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New York, United States, February 10th, 2026, FinanceWire

The clean product line bridges skincare and sex-care, reframing intimacy as an essential part of holistic self-care.

Today marks the official launch of Vira, a first-of-its-kind South Asian, Ayurveda-inspired sensual wellness brand dedicated to empowering individuals to embrace their sensuality, prioritize self-care and elevate overall well-being through thoughtfully crafted plant-based products. Launching with a line of five luxury products that bridge skincare and sex-care curated with EU-certified clean ingredients, each formula is designed to integrate physical, emotional and spiritual wellness.

Founded by Shruti Viradia, a certified Ayurvedic Health Coach and Indian American entrepreneur, Vira was conceptualized nearly five years ago, beginning with a single natural lubricant made in her own kitchen. Growing up, Shruti observed a lack of transparency and open conversation around sexual wellness within her community, a gap that inspired her to reimagine intimacy through a more inclusive, culturally rooted lens. What started as a product shared only with close friends quickly revealed a broader need for clean, holistic sensual care, ultimately becoming the foundation of Vira.

“Vira began as a deeply personal exploration of pleasure, care, and cultural identity,” says Shruti Viradia, founder of Vira. “I wanted to create products that felt safe, intentional, and rooted in tradition, while also meeting the modern need for clean, transparent sensual care. Vira is about reclaiming intimacy as an everyday act of self-care, not something that should feel shameful or hidden.”

As wellness continues to evolve beyond traditional skincare and fitness, conversations around sexual wellness still remain taboo. Vira was created to shift the narrative and offer a holistic approach that reframes intimacy as an everyday ritual of touch, embodiment and self-care – not just partner-focused moments. From hydrating oils to pH-balanced lubricants, the brand offers thoughtfully crafted products designed to nourish the skin and elevate pleasure with intention and care.

Vira’s product line includes:

  • Nectar ($44): a lightweight, multi-use body oil that hydrates, calms and repairs skin including key ingredients such as turmeric, grapeseed oil, coffee extract and more (best used as an everyday moisturizer or for sensual massage) 
  • Dew ($33): a soothing multi-use body mist to refresh, balance pH and alleviate irritation including ingredients such as witch hazel and rose water (best used before and after sex or even to refresh underarms after a workout and throughout the day) 
  • Ember ($36): an arousal oil designed to enhance pleasure with a gentle warming and tingling effect – similar to the feel of a lip plumper (best used before sex or during foreplay) 
  • Bloom ($32): a silky play oil with a coconut oil base that doubles as a natural lubricant, massage oil and nourishing moisturizer (best used during sex or for sensual massage) 
  • Monsoon ($26): an aloe-based, pH-balanced sex serum (or lubricant) for hydration and frictionless intimacy – without the sticky or greasy residue (best used during sex)

Vira’s products are available for purchase on www.virasensual.com with select items shipping out in March 2026. For more information, visit Vira’s website or @virasensual on Instagram and TikTok. 

About Vira

Vira is a South Asian, Ayurveda-inspired sensual wellness brand redefining intimacy as an essential part of holistic self-care. Founded by certified Ayurvedic Health Coach and Indian American entrepreneur Shruti Viradia, the brand offers thoughtfully crafted, plant-based products that bridge skincare and sex-care – supporting physical, emotional, and spiritual well-being through intentional rituals of touch and embodiment. Each formula is made with EU-certified clean ingredients and designed to elevate everyday intimacy. Launched in 2026, Vira is already being considered for leading beauty and sexual wellness awards, signaling its growing impact within the modern wellness landscape.

Contact

Head of Brand Strategy & PR
Courtney Ormond
Vira
courtney@st-ormpr.com

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Corinthia London launches new wellness concept Biome

Corinthia London launches new wellness concept Biome

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Corinthia London, the five-star hotel in the centre of the UK’s capital city, has re-launched its urban spa with a new concept called Biome.

The concept stems from the idea of working with, and not against the body for holistic wellbeing.

Biome is part of the 279-key hotel’s integration of a new philosophy called Primal Luxury, which is an approach designed to provide a guest experience that combines instinct and intelligence, the healing rhythms of nature and modern science.

Described as an evolution of the spa’s offering, Biome has been created to provide guests with an ecosystem of expert care. This ecosystem manifests as a partnership with an initial three foundational companies that will offer experiences combining expertise in nature, science and innate human potential. Over time, more partners will join Biome.

Botanical skincare brand Wildsmith will provide treatments using its sensorial formulations and rhythmic massage techniques designed to ground the nervous system. The facials and body therapies are designed to help guests regulate and restore balance.

Regenerative skincare brand Augustinus Bader will provide personalised scientific protocols to support the body’s natural processes of renewal and repair. Treatments will involve the brand’s innovations relating to stem cell biology and wound healing. Therapies will use the brand’s TFC8-technology skincare range that is said to improve skin cellular communication and enhance the natural renewal process.

AMP Fit has become Biome’s performance and movement partner, providing personalised fitness plans that cover movement, strength, conditioning, nutrition, recovery and accountability. The brand’s signature small group personal training sessions will be on offer at the property.

Aysun Mut, Corinthia London’s director of spa, said: “Over time, new partners, practitioners and wellbeing pillars will join us, each adding depth and dimension to the experience. Our vision is to create a deeply immersive, nature-rooted and scientifically backed experience that aims to help individuals feel both grounded and renewed. Biome is about stripping away the complexities of modern life to reconnect with nature and one’s own body.”

The future partners will offer expanded programming in areas such as movement, recovery, longevity, nutrition and holistic lifestyle support.

Biome is now open to hotel guests, members and spa day visitors. Membership packages offer various options, such as £2,500 for three months (US$3,200, €2,900), £4,000 for six months (US$5,100, €4,700) and £7,500 (US$9,500, €8,800) for 12 months.

Until now, the 3,300sq m spa had been an ESPA-Life offering, since it first launched in 2011. The thermal facilities, also designed by ESPA, continue to be a part of the spa experience at Corinthia London. The spa has a swimming pool, vitality pool, amphitheatre sauna, steamroom, experience showers and heated marble loungers.

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Bustle's 2026 Beauty Icon Awards: Wellness Heroes

Bustle’s 2026 Beauty Icon Awards: Wellness Heroes

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Beauty has never really been just about the products you swipe on. The creators shaping the conversation today — the ones shifting beyond perfection — understand that what resonates is what lies beneath the filters. People want the stories, the struggles, the hacks that actually work, and the ones that don’t.

That’s where “wellness” comes in — a word that’s come to mean everything and nothing at once. It encompasses everything self-care related, from morning juices to meditation guides, workout routines, and luxury skin care, yet no one knows exactly how to define it. But for Bustle’s Beauty Icons, wellness is about the choices that help them show up for themselves and others, whether that’s doing glam after a Peloton workout, hosting a book club podcast, or building community around chronic illnesses.

Icons are creators who have been there, done that. But their experiences aren’t just fodder for content — these nine women are actively shifting the culture, creating spaces where their followers can laugh, learn, and feel seen. They turn vulnerability into empowerment, honesty into empathy, and everyday routines into inspiration, proving that wellness isn’t just a beauty trend. It’s an appreciation of all the little things that add up.

Ahead, meet the wellness heroes of Bustle’s Beauty Icon Awards who are redefining what it really means to be beautiful — inside and out.

The Tampon Tax Warrior: Nadya Okamoto

Courtesy of Nadya Okamoto

Follow: @nadyaokamoto

Followers: 4.4 million

In 18 states, period products are still taxed as luxury items instead of essential goods that “literally make human life possible,” according to Nadya Okamoto. Her company, August, is working to eliminate that financial burden once and for all. Founded in 2021, the gender-inclusive period care brand offers a reimbursement program on any purchase — even now that its organic cotton products are stocked at Target, Whole Foods, and Gopuff. All you have to do is enter your phone number, upload a photo of your receipt, and wait up to 48 hours to receive the refund via Venmo or PayPal. On TikTok, Okamoto shares day-in-the-life videos behind running the brand, from donating surplus items at a food bank to changing her own tampons and pads— content that’s even been controversially taken down for showing real blood on screen. But as a period-equity advocate, Okamoto proves that beauty is political, and a wellness mindset can enact real cultural change.

The Facial Fitness Guru: Olivia Szmidt

Courtesy of Olivia Szmidt

Follow: @oliviaszmidt

Followers: 304,000

Austria-based facial massage expert Olivia Szmidt is bringing her cult-favorite brand, Get Face Fit, stateside this month, introducing U.S. audiences to her non-invasive approach to skin sculpting, longevity, and stress release. Previously the facialist-in-residence at Dauphin Paris, Szmidt now offers her expertise through weeks-long online courses like “7 Day Face Lift” and “Reverse Aging,” building a global community that swears by the transformative power of her facial exercises. Szmidt recently released an ox-horn gua sha for scalp stimulation alongside a massaging balm that makes at-home sculpting more acceptable — reflecting her belief that “there’s no technology that can replace the power of hands.” In a wellness landscape obsessed with devices and quick fixes, Szmidt is redefining modern anti-aging as something slower, smarter, and deeply intertwined with self-care.

The Literary It Girl: Olivia Ponton

Courtesy of Olivia Ponton

Follow: @iamoliviaponton

Followers: 7.5 million

Hot girls read, and if you need proof, look no further than Olivia Ponton’s new podcast Booked & Busy. On it, the Sports Illustrated Swim breakout star and Victoria’s Secret angel shares her favorite reads with book club-style discussions between authors and friends — providing the perfect soundtrack for any evening wind-down. On TikTok, she shares things like her “winter arc,” a self-care challenge designed to beat seasonal blues. One of her favorite rules? Doing a lip stain a day, something quick and easy that still makes her feel put together. Because for Ponton, confidence — like a good book club — comes from showing up for yourself.

The Burnout Buster: Katriona Li

Courtesy of Katriona Li

Follow: @mindfulnesswithkat

Followers: 90,100

Katriona Li is on a mission to help young professionals reset, recharge, and fight workday fatigue — all with a few “Chinese Aunty” exercises. On her TikTok, she shares yin yoga poses designed to release joint tension and restore mental clarity — grounded in “ancient Chinese wisdom for modern burnout,” as she puts it in her bio. Li’s approach is refreshingly simple: Slowing down doesn’t have to be complicated, and wellness exercises don’t require a full studio or expensive equipment. From desk-friendly stretches to longer evening programs that help you decompress from mind to body, she demonstrates how consistent, accessible practices can breathe new life into your day. With her, slowing down feels playful, interactive, and achievable.

The Body Neutrality Advocate: Samyra Miller

Courtesy of Samyra

Follow: @samyra

Followers: 2.3 million

Samyra Miller knows exactly who she is — and she’s unapologetic about taking up space. Her TikTok videos always start with the same pointed question: “Excuse me, where are your plus sizes?” signaling to her millions of followers that she’s about to put another so-called “inclusive” brand to the test. Miller uses her platform to champion body neutrality, an alternative framework to body positivity that acknowledges systemic weight-based biases and demands real inclusivity for (literally) everybody. She once went viral for calling out an airline after they denied her entry to a flight due to inadequate size accommodations — a moment that crystallized her larger mission. Through humor and unflinching honesty, Miller highlights the absurdity of everyday fatphobia while empowering her audience to demand accountability and move through the world without shrinking themselves.

The Fertility Educator: Adriana Wong

Courtesy of Adriana Wong

Follow: @adrianawongmd

Followers: 25,300

Dr. Adriana Wong, M.D., is the OB-GYN everyone wishes they had on speed dial. On TikTok and Instagram, she tackles the questions you’re too embarrassed to ask — from spotting endometriosis symptoms to navigating IVF — with clarity, empathy, and no judgment. As the self-proclaimed “BFF fertility doc,” nothing is off-limits, and her advice comes straight from an actual medical professional, which feels especially grounding in today’s algorithm-driven wellness space. Postpartum herself, Wong also shares candid tips on how she’s “reclaiming” her identity as a new mom, whether it’s a weekly blowout, strength training, or doing her makeup every day. Her message is clear: wellness includes medical truth, self-expression, and showing up for yourself in ways that feel sustainable.

The Peloton Princess: Katie Wang

Courtesy of Katie Wang

Follow: @katiewongspelledwang

Followers: 128,600

If you’re a Peloton stan, you already know Katie Wang — the resident strength-training instructor whose classes leave even the most dedicated exercisers with sore muscles. But off the bike, she’s proving that fitness girls get glammed, too. On TikTok, Wang has become a product review queen, sharing makeup picks with the same upbeat energy she brings to every workout. Her content goes to show that strength, self-care, and style aren’t mutually exclusive. Wang encourages her followers to push themselves physically while still making space for fun, expressive beauty routines — because for her, sweating and glowing go hand in hand.

The Skin Detox Diarist: Jada Jones

Courtesy of Jada Jones

Follow: @_jadajonesss_

Followers: 255,400

OG followers will remember Jada Jones at the height of her topical steroid withdrawal in 2024, as she documented the painful, raw reality of chronic eczema after stopping her prescribed creams. Her skin was cracked, inflamed, and tender — and she never hid it. Determined to find a solution, she traveled the world, exploring holistic remedies that could give her some relief. Today, she’s back with glowing, radiant skin, crediting part of her recovery to salt water therapy. Now, Jones uses her platform to help others navigating chronic skin conditions, even hosting a biweekly support group via Instagram. Her page is an empowering reminder that healing isn’t linear, and wellness starts with finding community.

The Beauty Big Sis: Tatyana Lafata

Courtesy of Tatyana Lafata

Follow: @tatlafata

Followers: 1.2 million

Tatyana Lafata shares her beauty secrets as freely as her life updates — from heatless rollers and brow-dye hacks to her favorite scent pairings. Since she got diagnosed with PCOS in 2024, it was only natural that she would share that with her followers, too. After a year of experimenting, she revealed the lifestyle changes that helped her: eating an unprocessed diet, lowering cortisol by skipping coffee on an empty stomach, and swapping intense weight training for low-impact workouts like Pilates. Lafata’s platform has become a judgment-free space for PCOS education and her characteristic “big sis” advice, all without product pushing. It’s effortless glam with substance — proof that managing your hormones and feeling good in your skin can coexist.

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vritilife by Herbalife India Onboards Dr. Shivangi Rana to Drive Holistic Skincare and Wellness Education

vritilife by Herbalife India Onboards Dr. Shivangi Rana to Drive Holistic Skincare and Wellness Education

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BENGALURU, India, Jan. 30, 2026 /PRNewswire/ — Herbalife India, a premier health and wellness company and community, has onboarded Dr. Shivangi Rana as the Skincare Expert for vritilife, an Ayurveda-inspired skincare range. The association is part of Herbalife’s focus on promoting knowledge-led conversations around skincare, wellness, and preventive health.

With clinical experience in areas such as skin, hair, pigmentation, aesthetics and anti-aging, Dr. Shivangi Rana, an accomplished dermatologist, focuses on addressing everyday skin issues through daily skin care routines, the right lifestyle choices, and healthy nutrition. As part of this engagement, Dr. Rana will curate digital content around common skin concerns, daily skincare routines, nutrition-led wellness, and expert perspectives on the vritilife range. She will also contribute to vritilife’s training and education initiatives led by Herbalife India.

Ajay Khanna, Managing Director, Herbalife India, said, “At Herbalife, we believe that long-term wellness is built at the intersection of tradition, science, and education. With vritilife, our aim is to present Ayurveda in a way that fits into modern lifestyles, making it relevant for today’s consumer. Dr. Shivangi Rana’s approach towards skin health, nutrition, and preventive care aligns strongly with this philosophy and will help in strengthening consumer education for skincare and informed self-care.”

Commenting on her association with Herbalife India, Dr. Shivangi Rana, Consultant Dermatologist said, “My approach to dermatology and wellness aligns closely with vritilife’s contemporary interpretation of Ayurveda. I believe, traditional systems are most effective when they are clinically evaluated and applied through modern medical practice. Nutrition and overall wellbeing are closely interconnected. My focus remains on long-term skin health rather than short-term solutions. This integrated approach is the core to guiding consumers toward sustainable health outcomes.”

Previously, Herbalife India has collaborated with prominent Indian athletes to strengthen the vritilife brand’s association with wellness and performance. Smriti Mandhana, Indian women’s cricket vice-captain, and Manika Batra, India’s table tennis star, were onboarded as brand ambassadors for vritilife’s Ayurvedic skincare range. Together, these associations reinforce Herbalife’s belief that sustainable wellness is built through education, everyday discipline, and choices that support long-term health.

About Herbalife International India Private Ltd.

Herbalife (NYSE: HLF) is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed food products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life. For more information, visit https://www.herbalife.com/en-in

Photo: https://mma.prnewswire.com/media/2873287/vritilife_Herbalife_India.jpg

Logo: https://mma.prnewswire.com/media/2238437/5743895/Herbalife_Logo.jpg

(Disclaimer: The above press release comes to you under an arrangement with PRNewswire and PTI takes no editorial responsibility for the same.). PTI

(This content is sourced from a syndicated feed and is published as received. The Tribune assumes no responsibility or liability for its accuracy, completeness, or content.)

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Self-care beyond beauty – The Daily Texan

Self-care beyond beauty – The Daily Texan

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For women, self-care is often synonymous with physical upkeep. Skincare products, hair treatments, nail enhancements, hair removal, workouts and makeup are some of the many ways self-care is marketed to women. On social media platforms like TikTok, searching “#SelfCare” yields countless videos of influencers promoting products, routines and services that presumably helps users better themselves. Yet, this notion of improvement rarely extends beyond the physical.

This focus on the trappings of beauty — skin, hair, body and cosmetics — neglects true self-improvement in favor of adhering to external beauty standards. In online content targeted towards women, there’s relatively little mention of caring for yourself emotionally or mentally. Instead, women are bombarded with the idea that physical attractiveness can, and should, be enough to fulfill them.

Mehdi Haghshenas, associate professor of sociology, argues that beauty rituals often act as a form of social conditioning that works to reinforce norms of femininity.

“When women conform to beauty norms, they are often rewarded with approval, professionalism or social ease,” Haghshenas said. “When they don’t, they may be judged as lazy, unkempt, unfit (or) unfeminine. … Therefore, consequences are very subtle but extremely powerful. Beauty rituals shift from optional practices into baseline requirements for social legitimacy.”

Corporate communications junior Michelle Veneros has noticed self-care often goes hand-in-hand with beauty, especially in terms of what’s marketed to women her age.

“(Self-care is) mainly promoted as beauty-centric,” Veneros said. “I think it works for some people. If they look good on the outside, they’ll feel good on the inside. But I think it’s also really important to not neglect other parts of your personality, or who you are besides what you look like.”

For men, self-care doesn’t have nearly the same connotation. While those of all genders face pressure towards physical optimization, the pursuit of beauty through extensive products and services typically isn’t expected of men.

“For men, it might not be so appearance-focused, (like for younger women),” Veneros said. “It might be developing a healthier diet, working out or finding different hobbies. ”

External beauty standards can be exhausting—and expensive. According to the Global Wellness Institute, the global wellness economy was worth $6.8 trillion in 2024. The highest-valued wellness sector, surpassing healthy eating and physical activity, was personal care and beauty at $1,350 billion. 

It’s clear that promoting beauty as a form of self-care is profitable. However, the normalization of this attitude leaves women with a skewed sense of what self-care truly means. Rather than focusing on the mental, emotional and spiritual aspects of themselves, caring for their attractiveness is prioritized above all else.

“Grooming, makeup, hair removal (and) clothing become routines, not because they are necessary, but because they are expected,” Haghshenas said. “Over time, these expectations feel completely natural, and it becomes highly personal.”

Ultimately, women should care for themselves beyond these superficial expectations of beauty. While physical attractiveness may be desirable, pursuing it exclusively neglects true self-improvement. Finding new hobbies, pursuing therapy, practicing meditation, connecting with your community and educating yourself are just as important as your body.

In a world that often reduces women to their physical appearance, it’s crucial that their self-care doesn’t stop there.

Tuscano is a government sophomore from Round Rock, Texas.

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Starting Small, Growing Naturally: Beauty Factory Proven Excellence

Starting Small, Growing Naturally: Beauty Factory Proven Excellence

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While entrepreneurship sparks the dreams of many, a few remarkable stories stand out, showcasing how grit and ingenuity can overcome a lack of resources. Beauty Factory is more than just a skincare brand; it symbolizes resilience and innovation. With only five Omani riyals, her founder started an inspiring journey that expanded into a vibrant line of natural and organic beauty products.

“With just five riyals, I created my first product—a hydrating night cream that gives skin a soft glow. This was the start of a journey filled with challenges and growth. Through continuous research and experimentation, I expanded into a range of natural and organic skincare products for different skin types. The biggest hurdles were sourcing quality ingredients and promoting the brand on a limited budget, but driven by passion and creativity, I overcame these obstacles and built a loyal, supportive customer base,” Muna bint Ahmed Al Balushi said, Chief Executive Officer of The Beauty Factory.

She is a passionate supporter of natural and organic care and believes that true beauty starts from within. Her journey began in 2012, when she started making skincare products at home for family and friends. By 2014, she opened her first store. A modest start that quickly expanded into three locations and a beauty salon.

Beauty Factory crafts natural and organic solutions that address skin concerns without relying on chemicals. Many people mistakenly believe that natural and organic mean the same thing, but she is passionate about educating her customers by clarifying that not all natural products qualify as organic.

Muna explains what each product signifies: “Organic and non-organic products share many ingredients and effects. The main difference is purity, as organic products are made from ingredients grown and processed under strict standards, free from chemicals. Products from organic methods protect the environment and skin by avoiding chemical impurities like pesticides, which can be found in non-organic products. The key distinction lies in their cultivation and processing methods, impacting environmental and skin health. However, natural products contain natural ingredients, but this does not necessarily mean that they were grown or prepared according to organic standards. They may also be processed with artificial ingredients or preservatives.”

The newest product in the Beauty Factory lineup is a customized soap for children crafted with breast milk. Muna was inspired by her desire to provide a natural, safe product for children’s sensitive skin. After noticing a lack of suitable products that combine effectiveness with trusted natural ingredients, she considered harnessing the properties of breast milk, which is rich in nutrients and antibacterial components, to offer a unique and beneficial experience. “Being one of the few in Oman who produce this type of soap made me feel a strong sense of responsibility to deliver an innovative product that reflects high quality and special care for children.” She said.

Beauty Factory products integrate beauty and therapy. The therapeutic aspect targets specific skin issues, while the cosmetic part improves overall skin appearance and health. Organic ingredients such as aloe vera, lavender oil, and coconut oil work to soothe inflammation, hydrate the skin, and reinforce its natural barrier against environmental stressors. They also help care for sensitive skin, reduce dark spots, and address early signs of aging.

“The products suit all categories, from those with sensitive skin to children and men, helping to raise awareness about the importance of choosing safe ingredients and avoiding harmful substances. With growing interest in natural self-care, society has become more conscious of healthy lifestyles and balanced beauty. In the Gulf region, there is a strong focus on natural ingredients specially designed to protect the skin from hot and humid climates, providing effective and healthy care that meets daily needs.” She added.

Since creativity is core to Beauty Factory’s identity, Muna successfully developed a sidr-based product that addresses hair concerns in an innovative way. Instead of using sidr as a traditional liquid mask, she turns it into a solid soap. This choice was motivated by her goal to extend the benefits of sidr beyond just hair care. Known for its deep-cleansing and scalp-strengthening properties, sidr offers powerful natural benefits. Presenting it in solid form allows for daily use on both skin and hair. By shaping sidr into a solid soap, she offers a modern twist on a traditional ingredient, creating a unique experience that enhances the health of skin and hair while preserving traditional techniques through innovation.

Adherence to quality standards is a fundamental principle Muna believes in, achieved through precise manufacturing methods that maintain each product’s purity and effectiveness. To address the challenge of maintaining high quality without synthetic preservatives, the company uses natural preservative oils that provide excellent and safe protection.

“A product can arise from a story or idea by identifying a real need and turning it into a tangible solution through careful ingredient selection and ongoing experimentation. Each product embodies personal experience and a thorough understanding of customer needs. For example, the Maknoon Oman Collection features scented soaps that narrate the homeland’s story through fragrances inspired by its regional diversity—ranging from roses and frankincense to oud, dried lime, sidr, sandalwood, saffron, and sea breeze—creating a comprehensive sensory experience of Oman’s identity.” She shared.

With a keen eye for details, Muna is fully dedicated to her brand. She values the meaningful conversations with loyal customers who are crucial to her success. “I find happiness in helping others discover the great benefits of natural products.” She said.

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This LED Device Is A Non-Negotiable Part Of My Wellness Routine

This LED Device Is A Non-Negotiable Part Of My Wellness Routine

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While LED is becoming increasingly ubiquitous in beauty routines around the globe, I like to think that I was an early adopter. I say that because while everyone else was still getting to grips with their LED face masks, I was getting stuck into a full body LED routine using the Dermalux Flex MD LED Light Therapy Device, AKA the world’s most powerful portable LED system for home use.

17 Best LED Face Masks For 2026 As Recommended By Dermatologists & Vogue Editors

If you’re only familiar with LED for the face, you may be confused but let me set you straight; not only is LED excellent for all manner of facial issues like hyperpigmentation and lines and wrinkles, it’s also a proven and very effective therapy for the whole body using the same specific, low-level wavelengths of light to stimulate natural cellular processes. There are even specific LED masks for eyes, neck and hands.

As well as rejuvenating the surface of the skin on the body, LED can promote deep down cellular repair in the body, which is ideal for reducing inflammation and pain, promoting wound healing and improving circulation. It’s non-invasive, targeted, portable and, fun fact, was first developed by NASA for healing its astronauts in space.

To enable the Dermalux Flex MD LED Light Therapy Device to work as an all over LED therapy tool, it naturally looks very different from a standard LED mask. Instead of a moulded device that you wear next to your skin, the Dermalux Flex comes as two separate pieces, which you assemble together. The base layer, which you plug into a power outlet, provides a sturdy foundation for the flexible LED canopy, which simply slots in. Once both pieces are connected, all you need to do is position yourself underneath, with whichever body part you want treated directly underneath the LED lights. That can be anything from your face and neck to your knees and ankles.

About the Dermalux Flex MD LED Light Therapy Device

  • What it is: An all-body red light therapy device that uses three of the most clinically proven and precise wavelengths to reduce inflammation and promote cellular repair and rejuvenation.
  • Device type: Flexible LED canopy and stand
  • Target treatment area: Face and body
  • Treatment time: 30 minutes
  • Light modes: Blue (415nm), red (633nm), near-infrared (830nm)
  • Wireless: No

Dermalux

Dermalux Flex MD LED Light Therapy Device

  • Why it’s Vogue-approved: The most exciting thing about this clever piece of kit is that it’s FDA-approved and medically cleared for use in a clinical setting. In other words, you can be privy to the same kind of high-spec, results-driven tech that you’d find in a professional setting. Yes, it’s expensive, but if you’re serious about your wellness routine and spend money on similar in-clinic treatments, that’s a huge plus point. While there are three light settings, blue, red and near infra-red, the combinations of wavelengths are much bigger, meaning you can combine blue and red to help fade scarring or red and infra-red to improve elasticity. Although it is a heavy piece of kit, it comes in a neat travel bag and contains goggles to wear during treatment as well as a little cushion to ensure your sessions are comfortable. That said, I tend to use mine mostly on my bed, so I find it a properly relaxing treatment anyway.
  • Key specs:
  • Light modes: Blue (415nm), red (633nm), near-infrared (830nm)
  • Device type: Flexible LED canopy and base stand
  • Target area: Face and body
  • Treatment Time: 30 minutes
  • Best for: Everything from improved skin texture and firmness to wound healing, inflammation due to injury and reducing redness
  • Wireless: No
  • Good to know: 360 evenly dispersed LED bulbs for maximum light coverage and results

How does it work?

The premise behind the Dermalux Flex MD LED Light Therapy Device is the same as any LED device in that it uses specific wavelengths of light to target different cellular processes in the skin. The difference here is that thanks to its medical grade status, the Dermalux uses significantly stronger, medically certified LEDs than other at-home devices, making it up to three times as powerful and effective. That means you get faster, more significant – and measurable – results, and you can choose single light treatments or multi-wavelength treatments depending on your goal. In case you need any extra convincing of its credentials, Vogue cover girl Kate Moss is a big fan.

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Obagi Medical and Next Health Announce Collaboration in the ALOHA Program to Drive Real-World Evidence for Obagi® saypha® MagIQ™

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NEW YORK and LOS ANGELES, Jan. 28, 2026 (GLOBE NEWSWIRE) — Obagi Medical, a leading innovator in physician-dispensed skincare and aesthetic solutions and part of Waldencast plc (NASDAQ: WALD) (“Waldencast” or the “Company”), today announced Next Health as a key partner in the Aesthetics Leadership with Obagi’s Hyaluronic Acid (ALOHA) Program. Next Health was selected for its pioneering commitment to longevity, personalized wellness, and cutting-edge aesthetic treatments across its growing network of health optimization centers.

Through this real-world evaluation collaboration, Next Health will conduct a structured, multi-site assessment of Obagi® saypha® MagIQ™ within its practices. The program will leverage Next Health’s expertise in integrating advanced injectables with holistic protocols, patient-centric education, and data-driven outcomes to generate meaningful real-world evidence on the filler’s performance in wellness-focused environments.

“At Next Health, we’re dedicated to pushing the boundaries of longevity and aesthetic medicine through innovative, evidence-based approaches,” said Dr. Milan Shah, Director of Aesthetics at Next Health. “Obagi’s ALOHA Program aligns perfectly with our mission to deliver transformative results by combining high-performance injectables like saypha® MagIQ™ with comprehensive skincare and wellness strategies. This partnership allows us to contribute real-world insights that elevate patient care and outcomes across our network.”

The ALOHA Program evaluates both clinical efficacy and patient experience while equipping providers with integrated Obagi protocols to enhance satisfaction, loyalty, and consistent results. Standardized data will be collected across participating Next Health locations, with initial findings to be shared at upcoming Next Health leadership meetings and presented at major industry conferences to showcase the impact of this new injectable in a longevity and optimization setting.

“Collaborating with forward-thinking leaders like Next Health reinforces Obagi’s dedication to launching aesthetics solutions supported by robust, practice-based evidence,” said Drew Fine, U.S. General Manager, Professional Channel. “The ALOHA program with Next Health highlights our shared vision of holistic care—bridging injectables and skincare to drive superior patient results and practice growth in the evolving wellness landscape.”

Obagi® saypha® MagIQ™, developed by Croma-Pharma GmbH, utilizes proprietary MACRO Core Technology to create a stable three-dimensional hyaluronic acid matrix. The technology is designed to deliver natural-looking results with category-leading performance, including high usable HA content upon injection, consistent gel distribution, and a predictable injection force and swelling profile¹.

For more information about ALOHA, visit https://obagi-professional.com.

About Obagi Medical
Obagi Medical is an industry-leading, advanced skincare line rooted in research and skin biology, with a legacy of 35+ years of experience. Initially known for its leadership in the treatment of hyperpigmentation with the Obagi Nu-Derm® System, Obagi Medical products are designed to address a variety of skin concerns, including premature aging, photodamage, skin discoloration, acne, and sun damage. As the fastest-growing professional skincare brand in the U.S. in 2024,² Obagi Medical empowers individuals to achieve healthy, beautiful skin. More information about Obagi Medical is available on the brand’s website, https://www.obagi.com.

About Next Health
Founded in 2016 by Dr Darshan Shah, cofounded by Kevin Peake, and where Dr Milan Shah has since served on the Medical Advisory Board, Next Health is a leading Health Optimization and Longevity Center dedicated to helping individuals live healthier, longer lives through personalized, cutting-edge treatments. Offering services such as IV therapy, regenerative aesthetics, hormone optimization, and advanced diagnostics, Next Health operates a growing network of state-of-the-art wellness centers focused on vitality, performance, and evidence-based care. For more information, visit www.next-health.com.

About Waldencast plc
Founded by Michel Brousset and Hind Sebti, Waldencast’s ambition is to build a global best-in-class beauty and wellness operating platform by developing, acquiring, accelerating, and scaling conscious, high-growth purpose-driven brands. Waldencast’s vision is fundamentally underpinned by its brand-led business model that ensures proximity to its customers, business agility, and market responsiveness, while maintaining each brand’s distinct DNA. For more information please visit: https://ir.waldencast.com.

Media Contact:
obagi@behrmancesa.com

Source: Waldencast plc

¹ Puljic A, Frank K, Cohen J, Otto K, Mayr J, Hugh-Bloch A, Kuroki-Hasenöhrl, D. A Scientific Framework for Comparing Hyaluronic Acid Filler Crosslinking Technologies. Gels. 2025; 11(7):487
² Among the Top 10 Professional Skin Care Brands in the U.S., According to Kline’s 2024 Global Professional Skin Care Series (China, Europe and the U.S.)

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