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Therabody is the wellness technology leader that has pioneered well-being and recovery for all since the invention of Theragun in 2008 by Founder & Chief Wellness Officer Dr. Jason Wersland.

Therabody Scales Ulta Beauty Partnership to 1,000+ Doors Nationwide

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Recognized for outstanding performance in self-care, Therabody expands its presence within Ulta Beauty’s wellness assortment, driven by strong consumer demand for science-backed wellness and beauty technology

LOS ANGELES, March 31, 2026 /PRNewswire/ — Therabody, the leader in science-backed wellness and beauty technology, today announced a major expansion of its partnership with Ulta Beauty, the nation’s largest beauty retailer. Beginning this week, Therabody will expand into an additional 650+ Ulta Beauty stores nationwide, bringing the brand’s total footprint to more than 1,000 doors and scaling distribution more than threefold since its debut in 300+ stores in fall 2025.

This next phase of the partnership will further establish Therabody’s award-winning wellness and skincare technology within Wellness by Ulta Beauty, the retailer’s dedicated destination to help guests find their feel-good through self-care.

The expanded rollout will feature Therabody’s top-performing beauty devices, including the TheraFace Mask Glo and TheraFace Depuffing Wand, which have seen strong customer demand since launch. Theragun Relief will also debut in-store at select Ulta Beauty locations for the first time, following strong performance online. The lightweight percussive therapy device, available in the fan-favorite Navy colorway, offers accessible recovery and everyday muscle relief.

“Since launching with Ulta Beauty last year, we’ve seen incredible enthusiasm from consumers looking for science-backed tools that fit seamlessly into their beauty and wellness routines,” said Monty Sharma, Therabody CEO. “Expanding into more than 1,000 Ulta Beauty stores allows us to meet that demand and bring Therabody’s clinically proven technology to more people as wellness and beauty continue to converge.”

Therabody’s expansion at the beauty retailer comes on the heels of the brand being recognized by Circana with its Home Industry Performance Award for largest dollar share increase in the Self-Care category in both the U.S. and Canada, underscoring the company’s continued leadership in science-backed wellness technologies.

Therabody’s Featured Devices at Ulta Beauty:

  • TheraFace Mask Glo: Therabody’s clinically proven, dermatologist-approved and FDA-cleared LED mask delivers glowing, healthier-looking skin in just 12 minutes per day. Featuring Red, Red + Infrared, and Blue light therapies, it visibly improves radiance, firmness, and overall skin health, with visible reductions in fine lines and undereye wrinkles in as little as eight weeks.
  • TheraFace Depuffing Wand: Named a TIME Best Invention of 2025 and an Allure Best of Beauty Award winner, the TheraFace Depuffing Wand is a portable skincare device clinically proven to reduce puffiness, diminish the appearance of dark circles, and enhance radiance.
  • Theragun Relief: A lightweight, ergonomic percussive therapy device designed for everyday relief of aches and pains.
  • SleepMask: A 100% blackout, ultra-comfortable eye mask featuring three vibration patterns to help improve sleep quality.
  • SmartGoggles (2nd Gen): A next-gen eye mask with blackout design, compression massage, heat, and vibration therapy to reduce stress, relieve headaches, and support deeper rest.
  • Theragun Mini: A powerful, portable massage gun designed for on-the-go recovery and stress relief.

“Therabody’s rapid expansion across Ulta Beauty stores reflects the growing momentum at the intersection of beauty and wellness, and how our guests are increasingly looking for high-performance tools that deliver real, visible results,” said Laura Beres, Vice President of Wellness at Ulta Beauty. “As we continue to grow Wellness by Ulta Beauty, we’re focused on bringing innovative, science-backed brands like Therabody to more guests nationwide – making it easier than ever to discover solutions that support their skin, body, and overall well-being within their everyday routines.”

Therabody’s expanded assortment will be available in-store at participating Ulta Beauty locations and on Ulta.com beginning the week of March 29, 2026.

ABOUT THERABODY
Therabody® is the global wellness technology leader with a mission to empower every body to feel better and move better. Founded by Dr. Jason Wersland in 2016, the company combines science, innovation, and design to create products that optimize human performance and recovery. Recognized as one of TIME’s Best Inventions of 2025, Therabody continues to set the standard for wellness innovation. Its ecosystem includes the Theragun, JetBoots, PowerDot, TheraFace, and TheraCup, as well as digital wellness content and in-person experiences through Reset® by Therabody.

For more information, visit Therabody.com or follow @Therabody on social media.

View original content to download multimedia:https://www.prnewswire.com/news-releases/therabody-scales-ulta-beauty-partnership-to-1-000-doors-nationwide-302729036.html

SOURCE Therabody, Inc.

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Heather Marianna(left) with ‘beaut’ ambassador

Heather Marianna Hosts AI-Powered Wellness and Beauty Showcase at “A Toast to Hollywood” 2026 Oscars Week Gifting Lounge

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Heather Marianna(left) with ‘beaut’ ambassador

LOS ANGELES, March 18, 2026 (GLOBE NEWSWIRE) — Renowned event producer and brand strategist Heather Marianna, founder of The Marianna Group, hosted a special showcase at the highly anticipated “A Toast to Hollywood” 2026 Oscars Gifting Lounge on March 12 in Beverly Hills.

The VIP event brought together founders, creators, media personalities, and industry leaders for curated networking, product showcases, and demonstrations of tools that support scalable, automated business operations. Guests experienced firsthand how technology and AI-powered platforms can enhance digital entrepreneurship.

The Beverly Hills gathering highlighted a selection of innovative wellness and beauty brands, including:

  • Beaut. Beauty Co. , presenting mindful beauty and self-care essentials designed to enhance daily wellness routines.
  • Tru Energy® Skincare , showcasing its “10 Minute Natural Face Lift,” a natural, non-invasive approach to facial rejuvenation.
  • Precisely Me by Alexa Junae , offering clean, high-performance beauty products with transparent, modern formulations.
  • N8iV Beauty , an Indigenous-owned skincare company focused on ancestral wellness traditions and botanical ingredients.
  • Essence Ring , featuring wearable aromatherapy diffuser jewelry that gained national attention on Shark Tank.


Featured beauty and wellness brands at the VIP event in Beverly Hills

The event also featured SAASO, the AI-powered SaaS platform founded by Rabbi Russell Rabichev, demonstrating how creators and entrepreneurs can organize digital assets, develop subscription products, and implement automated systems to scale their businesses.

“Heather Marianna’s events provide an ideal environment for creativity, business, and innovation to intersect,” said Rabbi Russell Rabichev, who attended the lounge.

The Marianna Group continues to set the standard for woman-owned entertainment marketing, consulting, and production events, blending luxury, business impact, and meaningful brand visibility.

About Heather Marianna and The Marianna Group

Heather Marianna is a leading event producer, brand strategist, and founder of The Marianna Group, a woman-owned firm specializing in luxury gifting suites, red-carpet events, and high-profile brand activations during major awards seasons.

For more information, visitwww.beautybrandcoaching.com or follow her on social media platforms such as X, Instagram, Facebook, and YouTube.

Media Contact:
Heather Marianna
Beauty Brand Coaching
info@beautybrandcoaching.com
https://www.beautybrandcoaching.com/

Photos accompanying this announcement are available at 

https://www.globenewswire.com/NewsRoom/AttachmentNg/4553bb60-a53e-4ea2-b566-3f36dfba031a

https://www.globenewswire.com/NewsRoom/AttachmentNg/ed94e72b-dfc4-4d4d-9153-0bb3a31474b4

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Boots Beauty and Wellness Trends Report 2026 reveals top skincare and wellness trends

Boots Beauty and Wellness Trends Report 2026 reveals top skincare and wellness trends

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Boots’ 2026 trends report, includes hydration supplements, skincare and haircare designed to support modern self-care routines | Boots

This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement.

Boots has analysed data from 17 million Advantage Card holders to reveal six beauty and wellness trends set to shape routines in 2026

Read More

Also look out for the newly launched Living Proof Clarifying Detox Shampoo, £32, which provides a deep cleanse while removing product build up. And right now at Boots you’ll receive a free Advanced Clean Dry Shampoo travel size when you spend £35 or more on Living Proof.

👉 Best shopping deals, reviews and news in tech, fashion, homeware and more: click here

Trend One

The drive for optimisation defines the first trend Pursuit of Peak. The rising demand for attainable wellness alongside a 755% increase in searches for electrolytes on Boots’ website fuelled the launch of Wellthy by Boots – a new own-brand range focussing on simplified wellness solutions designed to fit easily into everyday life.

Numbuzin’s No 9 NAD Collagen eye patches | Boots

Trend Two

A longer-term mindset underpins the second trend Project Preservation, with skincare moving toward prevention and resilience. Numbuzin exemplifies this approach, prioritising longer-term skin health rather than quick fixes, reflecting consumers’ focus on maintaining skin over time.

Look out for these new products:

Trend Three

Real Life Revival, the third trend, celebrates personality-led brands and practical performance products – beauty designed for real routines, not filtered perfection. Consumers want connection and brands with personality are beating the algorithm.

Look out for these new products:

Sixways Focus and Elevate Mushroom Blend Powder | Boots

Trend Four

Global trends and international brands are surging with 65% of customers purchasing products from an international brand in the past six months. K-Beauty is accelerating fast at Boots, with a fivefold increase in sales and a Korean skincare product selling every 11 seconds last year. The category is set to expand into new areas this year, including K-Fragrance, K-Haircare and K-Pharmacy.

Look out for these new products:

Living Proof’s Clarifying Detox Shampoo | Boots

Trend Five

Beauty’s emotional impact shines through in Chemistry of Joy, where small rituals turn everyday steps into mood-boosting self-care moments. The report found consumers are looking for emotional uplift through chemical reactions: psychodermatology, neurocosmetics, and micro-moments of joy.

Look out for these new products:

Wellthy Daily Hydration Electrolyte range | Boots

Trend Six

Finally, Resilient Routines shows how shoppers are adapting beauty and wellness habits to support mental, physical, and dermatological strength amid everyday pressures. Cetaphil Advanced Defence Serum, currently on sale at £19.87, was £26.50, exemplifies this, prioritising barrier support and daily protection as part of long-term routines.

Look out for these new products:

For the first time, shoppers can explore and purchase products aligned with these trends directly via boots.com, turning industry insight into a practical guide for navigating beauty and wellness in 2026.

e.l.f. Cosmetics

Beauty fans rush to snap up new e.l.f. Soft Glam duo deal 💄✨

Buy now

Buy now

Matching foundation and concealer shades can be one of the trickiest parts of any make-up routine 😩 – but e.l.f. Cosmetics say their newly launched Soft Glam collection could make things much simpler.

Both formulas promise lightweight, satin-finish coverage that is buildable, crease-resistant and transfer-resistant ✨ – designed for everyday wear whether you prefer a natural glow or a more polished look.

Even better for shoppers, the duo is currently £10 with code FLAWLESS 💸 – saving £4 compared with buying the products separately.

Gut Wealth

Gut health breakthrough – 25% off Gut Wealth until March 17 💛

Buy now

Buy now

More than 6.5 million people in the UK struggle with gut problems, and for many, daily life can revolve around bloating, urgency and discomfort. Gut Wealth’s award-winning liquid supplement – winner of Medtech and Healthtech StartUp of the Year 2024 – is designed to support bowel regularity, reduce urgency and improve overall gut health.

For a limited time, shoppers can get 25% off their first order when purchasing by March 8 ⏳. The orange-flavoured, vegan-friendly sachets contain nine digestion-supporting ingredients, including a postbiotic ‘good bacteria’, plus Vitamins B1, B5, B6, B12 and Vitamin C. Rated 4.7 stars from 900+ reviews ⭐, many users report reduced bloating and better regularity within weeks, though individual results vary.

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A black plume of smoke rises from a warehouse in the industrial area of Sharjah City following reports of Iranian strikes in Dubai. (Photo: AP/File)

March Finds: New Beauty, Wellness, Fashion, And Lifestyle Launches To Discover | Fashion News

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Last Updated:March 09, 2026, 16:49 IST

Discover the latest March product launches across beauty, wellness, fashion, and lifestyle from Ayurvedic skincare and fragrances to activewear, coffee sets, and grooming tools.

Whether you’re refreshing your skincare shelf, upgrading your fitness gear, or discovering a signature scent, these new launches offer simple yet meaningful ways to bring comfort, convenience, and a touch of indulgence into everyday living.

As the new season unfolds, brands across beauty, wellness, fashion, and lifestyle are introducing thoughtful launches designed to elevate everyday routines. From Ayurvedic skincare rituals and performance-driven activewear to artisanal coffeeware, fragrances, and grooming essentials, these March finds highlight how innovation and craftsmanship continue to shape modern lifestyles. Blending functionality with design, the latest products focus on smarter formulations, multi-use tools, and mindful self-care experiences.

Chengavi

Chengavi has introduced its newest launch, the Gotu Kola Ritual Combo, a thoughtfully curated Ayurvedic skincare routine designed to restore balance and nourish the skin. Rooted in Ayurvedic wisdom and crafted for modern routines, the ritual features calming botanicals and skin-loving ingredients that work gently to support healthy, radiant skin.

The four-step ritual includes:

• Gotu Kola & Green Tea Face Wash – A gentle cleanser that removes impurities while maintaining the skin’s natural moisture balance.

• Vitamin C & Gotu Kola Face Serum – A lightweight serum that supports brighter, more even-looking skin while enhancing radiance.

• Gotu Kola & Avocado Day Cream – A nourishing moisturiser that deeply hydrates and helps strengthen the skin barrier.

• Licorice Lip Balm – A soothing balm that keeps lips soft, hydrated, and protected.

Together, these formulations create a simple yet effective skincare ritual that supports hydration, nourishment, and everyday skin health.

Price: INR 2579

Mile Collective

Mile Collective has launched its debut activewear collection, On The Go, designed for women who move through full days with ease, transitioning seamlessly from workouts to everything beyond.

Created for modern, dynamic lifestyles, the collection features versatile pieces that support multiple forms of movement, whether it’s strength training, running, stretching, or simply navigating a busy day.

Crafted in Mile Collective’s signature soft, lightweight, breathable, and moisture-wicking fabric, the pieces are designed for both performance and all-day comfort. With easy-to-style silhouettes and dependable fabrics, On The Go simplifies everyday dressing while keeping comfort and confidence at the forefront.

Price: Starting at INR 1499

Innisfree Green Tea Seed Hyaluronic Serum Holiday Gift Set

Celebrate the season of glow with the Innisfree Green Tea Seed Hyaluronic Serum Holiday Gift Set. Infused with Jeju Green Tea and Hyaluronic Acid, this festive set delivers deep hydration and long-lasting radiance.

The antioxidant-rich formula replenishes moisture, strengthens the skin barrier, and leaves skin soft, plump, and refreshed. Ideal for gifting or self-care, this limited-edition set keeps skin glowing and hydrated throughout the season.

Price: INR 2200

Juicy Chemistry

The 5% AHA + 2% BHA Underarm Roll-On Deodorant by Juicy Chemistry refreshes and brightens underarms with a gentle yet effective formula.

Infused with Licorice Extract and calming Centella Asiatica (Cica), the roll-on exfoliates to reduce dark spots, soothes irritation, and provides long-lasting odour protection without aluminium or baking soda.

Price: INR 549

P•TAL

P•TAL presents its Davara Filter Coffee Set, a contemporary reinterpretation of the iconic South Indian davara–tumbler ensemble.

Crafted in hammered brass by artisans from the UNESCO-listed Thathera tradition, the set celebrates India’s enduring filter coffee ritual while blending heritage craftsmanship with modern functionality.

Designed for the classic back-and-forth pour that creates the signature froth, the tumbler and davara are thoughtfully shaped for an authentic coffee experience. The brass construction helps retain heat while enhancing the texture and flavour of the coffee, making the set both functional and timeless for everyday use.

Price: INR 2249

The Bear House

The Bear House has launched Sneakers by The Bear House, marking the brand’s entry into premium footwear designed for the modern young gentleman.

Created at the intersection of comfort, craftsmanship, and contemporary minimalism, the sneakers are built for dynamic urban lifestyles that transition seamlessly from work to social settings.

Crafted from premium leather and suede, the sneakers feature clean silhouettes, cushioned insoles, and breathable lining for all-day comfort. Their neutral palette and understated detailing allow them to pair effortlessly with both smart-casual and relaxed looks.

Price: Starting from INR 3499

Gully Labs

Gully Labs introduces GL003 Shaahi Revisit, launched alongside Baraamda, a fragrance created in collaboration with Rahasya Fragrances. Together, the launch combines footwear and scent into a storytelling experience rooted in Indian culture and craftsmanship.

The GL003 Shaahi sneaker draws inspiration from the traditional Tilla jutti and reimagines it as a contemporary streetwear silhouette. Featuring cushioned insoles and a flexible design for everyday comfort, the sneaker is available in two colourways: Roja Pink and Amra Ochre.

Complementing the sneaker is Baraamda Eau de Parfum, a warm woody-floral fragrance with notes of mango, citrus, rose, magnolia, honey, oud, amber, musk, and Mysore sandalwood.

Price:

GL003 Shaahi Revisit – INR 7,990

Baraamda Eau de Parfum – INR 4,490

TEGO – Primal Stance Mat

TEGO introduces the limited-edition Primal Stance Mat, created in collaboration with renowned tattoo artist Eric Jason D’Souza.

Featuring his signature tiger artwork, the mat symbolises focus, control, and quiet strength. Its reversible design includes GuideAlign™ posture mapping on one side and a high-grip honeycomb texture on the other.

The fused-cell construction ensures durability, moisture resistance, and balanced cushioning for joint support. Crafted from responsibly sourced materials, it comes with a padded quiver bag for easy portability.

Price: INR 3999

Skinvest

Skinvest has launched the MVP Hypochlorous Acid Spray, a gentle, pH-balanced mist designed to calm irritated and breakout-prone skin.

Powered by hypochlorous acid, the spray helps combat acne-causing bacteria while soothing redness and inflammation. The lightweight formula refreshes the skin without drying or clogging pores, making it ideal for post-workout use, travel, or stressed skin days.

Suitable for all skin types, including sensitive skin.

Price: INR 499

Twinings Lemon & Honey Green Tea

Twinings introduces Green Tea – Lemon & Honey, a refreshing blend designed to transform everyday tea moments into quiet rituals of balance and care.

Combining antioxidant-rich green tea with the bright zest of lemon and the gentle sweetness of honey, the infusion offers a light, clean flavour that delivers calm energy without heaviness.

Ikonic Me 3 in 1 Express Styler

The Ikonic Me 3 in 1 Express Styler (Black & Rosegold) is a multifunctional styling tool that dries, straightens, and volumises hair in one step.

Infused with ceramic titanium tourmaline technology, the styler ensures even heat distribution while protecting hair from damage and boosting shine. With innovative airflow vents, quick-change brush heads, and mixed styling bristles, it delivers root-to-tip volume and smooth, frizz-free results.

Price: INR 3,350

Daily Compounds – Seaside 09

Seaside 09 is a new aquatic-woody fragrance designed with precision and simplicity.

The scent blends three carefully balanced notes: the mineral sharpness of sea salt, the depth of guaiacwood, and the brightness of bergamot. The result is a clean, modern fragrance that evokes fresh linen, sea breezes, and quiet sophistication.

Price: INR 2,999

Denman D38 Paddle Detangling Brush

The Denman D38 Paddle Brush from the Floral Fantasies Collection combines signature performance with expressive design.

Ball-ended nylon pins set in an air-cushioned base glide gently through hair, reducing tension and minimising breakage. The brush provides smooth detangling, anti-static control, and ergonomic grip for comfortable styling.

Price: INR 2,650

Glow Glossary – The Spring Reset Kit

The Glow Reset Kit is a curated wellness essential designed to refresh everyday rituals.

Featuring ceremonial-grade matcha along with a pink glass bowl, bamboo whisk, spoon, and whisk holder, the kit blends wellness with mindful luxury. Ideal for gifting or personal self-care, it encourages calm energy and a simple, intentional daily ritual.

Price: INR 2,585

First Published:

March 09, 2026, 16:49 IST

News lifestyle fashion March Finds: New Beauty, Wellness, Fashion, And Lifestyle Launches To DiscoverDisclaimer: Comments reflect users’ views, not News18’s. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.

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A view of down town Dubai on March 3, 2026. (File Photo: AFP)

Saif Ali Khan Reveals The One Habit That Keeps Him Looking Young At 55 | Health and Fitness News

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Last Updated:March 09, 2026, 09:56 IST

Saif Ali Khan opens up about his holistic wellness routine and why lifestyle choices matter more than skincare after 50.

Saif Ali Khan recently appeared on Soha Ali Khan’s All About Her podcast.

In an industry obsessed with miracle creams and quick fixes, Saif Ali Khan believes the real secret to healthy skin and a youthful presence lies somewhere far less glamorous: everyday discipline.

The actor recently spoke about his approach to ageing well during a conversation with his sister, Soha Ali Khan, on her YouTube podcast. Rather than crediting a skincare routine or expensive treatments, the 55-year-old actor pointed to something far more fundamental – a balanced lifestyle built on sleep, nutrition, exercise and mindful habits.

For Saif Ali Khan, looking good is less about cosmetic solutions and more about the cumulative effect of small, consistent choices.

The Holistic Formula Behind His Glow

According to Saif, the idea of ageing gracefully begins with a broader perspective on health. He emphasised that physical appearance is often a reflection of how one lives day to day. “It’s a holistic thing, you have to sleep well, eat well, especially at my age, and exercise. Every little thing shows up on your face. To look good, you also have to behave well,” he shared.

This philosophy mirrors what many wellness experts emphasise today: skin health is deeply connected to internal wellbeing. Poor sleep, stress and erratic eating habits can often show up as fatigue, dullness or premature ageing.

Why Lifestyle Matters More After 50

Saif also acknowledged that the body becomes less forgiving with age. Habits that might not have had visible consequences in one’s younger years begin to show up more clearly over time.

When discussing skincare specifically for people in their 50s, the actor explained that the biggest factor is lifestyle consistency. “It reflects my lifestyle, my thoughts, and just generally good behaviour. You can’t get away with anything anymore.”

Late nights, excessive partying or smoking may once have seemed manageable, but the long-term effects eventually become visible. “It takes a little time to accept that those days are gone,” he admitted, highlighting a shift toward moderation and self-awareness that often accompanies ageing.

Fitness As A Long-Term Commitment

Fitness has also been an essential part of Saif’s routine for decades. While he has often spoken about strength training and sports in the past, his recent comments reinforce the importance of staying active, not just for appearance but for overall vitality.

Regular exercise supports circulation, improves energy levels and helps maintain muscle strength – all factors that contribute to looking and feeling healthier over time.

Saif Ali Khan’s Upcoming Projects

Even as he focuses on wellness, Saif’s professional calendar remains packed. The actor will soon be seen in the investigative drama Kartavya, directed by Pulkit and produced by Red Chillies Entertainment for Netflix. He is also set to appear in Haiwaan, directed by Priyadarshan, marking his on-screen reunion with Akshay Kumar after nearly 17 years.

For Saif Ali Khan, the message is clear: ageing well isn’t about chasing youth, but it’s about cultivating habits that support health, balance and longevity.

Location :

Delhi, India, India

First Published:

March 09, 2026, 09:56 IST

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Revieve’s Beauty & Wellness Index 2025 signals a new era of guided beauty commerce

Revieve’s Beauty & Wellness Index 2025 signals a new era of guided beauty commerce

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Chicago, USA — March 4th 2026 — Revieve, a leader in AI-powered beauty and wellness technology, today released the Beauty & Wellness Index 2025, a global analysis based on millions of AI-powered consumer interactions across skincare and makeup, spanning leading direct-to-consumer brands and multi-brand retailers worldwide.

The report confirms a decisive shift in beauty commerce: guided diagnostics are no longer a feature — they are the foundation of how beauty is discovered, evaluated, and purchased in 2025. Drawing on real behavioural data from selfie-based diagnostics, virtual try-on, and guided recommendation journeys, the Index benchmarks how personalisation, engagement depth, and intent qualification are reshaping performance across the beauty funnel.

“What we’re seeing in the data is a fundamental change in how consumers expect to engage with beauty,” said Sampo Parkkinen, CEO of Revieve.
“In 2025, discovery starts with understanding — not browsing. Guided diagnostics have become the entry point to relevance, trust, and ultimately conversion.”

Guided Diagnostics Now Define Beauty Discovery

The data shows that guided experiences — including selfie-based skin analysis, quizzes, and virtual try-on — have become the dominant starting point for beauty journeys. Consumers increasingly seek diagnostics that translate personal needs into meaningful product recommendations, rather than navigating product catalogs alone.

  • 60–75% of consumers now begin their beauty journey through a guided experience rather than category browsing
  • Guided flows deliver 2–3× higher completion rates than non-guided paths
  • Sessions with diagnostics show 40–80% longer engagement time, particularly in skincare

Across skincare and makeup, guided journeys consistently outperform non-guided flows, delivering higher completion rates, stronger purchase intent, and better-qualified traffic.

Consumer Profile: Skin Intelligence Takes Center Stage

Beauty engagement remains predominantly female (70%), with strongest participation among users aged 18–34, though meaningful engagement spans all adult age groups.

Top skin concerns remain consistent across brands and retailers:

  • Visible pores
  • Dull or tired-looking skin
  • Acne and blemishes
  • Redness and sensitivity
  • Dark circles and early ageing

More than 65% of users present with three or more concurrent concerns, reinforcing the shift toward routine-based guidance over single hero-product shopping. Notably, nearly one in four users still does not know their skin type, positioning diagnostics as a critical education layer.

“This level of uncertainty around basic skin knowledge highlights why diagnostics matter,” said Irina Mazur, Chief Commercial and Marketing Officer at Revieve.
“They don’t just drive performance, they empower consumers with confidence and clarity.”

Skincare Performance: Brands and Retailers Win Differently

In skincare, brands and retailers both benefit from guided diagnostics — but in different ways:

  • Brands achieve higher conversion efficiency through focused concern paths and faster product selection
  • Retailers drive deeper exploration, with stronger routine and bundle adoption

“This divergence is critical for beauty leaders to understand,” said Mazur. “Conversion rate alone no longer tells the full story. Engagement quality and intent signalling are now just as important.”

Makeup in 2025: Try, Compare, Then Commit

Makeup discovery in 2025 is driven by exploration and experimentation, with over 80% of guided journeys beginning with photo-based virtual try-on. Products that are tried on are 2× more likely to be added to cart, and virtual try-on increases evaluation time by 40%, reinforcing confidence rather than rushing conversion. 

Consumers test an average of 5–7 shades or looks per session, with top-performing lip and complexion products accounting for 60% of all try-on activity, highlighting the importance of a focused core assortment.

Across beauty and wellness, guided diagnostics, mobile-first experiences, concern-led personalisation, and routine-based journeys have emerged as the strongest drivers of both engagement and performance. Brands are winning by optimising their most relevant products and shortening decision cycles, while retailers succeed by enabling exploration, promoting routines and bundles, and delaying hard conversion until consumer intent is clearly established.

Bonus Insight: Holiday Season Performance 2025

The 2025 holiday season demonstrated that guided diagnostics have become peak-season infrastructure, not just conversion tools. Selfie-based diagnostic interactions increased by 9% year over year, while completion rates remained stable at 74% despite significant traffic surges. Shoppers engaging with guided experiences converted at 1.6–1.9× higher rates and generated higher average order value. During the most competitive retail moments, diagnostics helped brands protect premium positioning and enabled retailers to structure browsing-heavy demand at scale.

What’s Next: Monthly Beauty & Wellness Index in 2026

Building on the annual Index, Revieve will release a monthly Beauty & Wellness Index throughout 2026, providing ongoing visibility into evolving consumer behaviour, performance benchmarks, and emerging trends.

In 2025, beauty conversion is no longer linear. Guided journeys now deliver the strongest performance across the entire funnel — with brands winning on efficiency, retailers winning on exploration, and both succeeding when diagnostics lead the journey. Guided experiences are no longer a differentiator; they are the foundation of modern beauty commerce.

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What is sensory mindfulness?

What is sensory mindfulness?

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What’s the story

Sensory mindfulness is a simple yet effective way to improve your well-being by focusing on the five senses.
The practice encourages you to be present and aware of your surroundings, which can help reduce stress and improve mental clarity.
By incorporating sensory mindfulness into your daily routine, you can develop a deeper connection with the world around you.
Here are five beginner-friendly habits that can help you get started with sensory mindfulness.

Focus on your breathing

Paying attention to your breath is the simplest way to practice sensory mindfulness.
Sit comfortably and take deep breaths in and out through your nose.
Concentrate on the sensation of air entering and leaving your body.
This practice calms the mind and brings your focus back to the present moment, making it easier to let go of distractions.

Engage with nature

Spending time outdoors lets you connect with nature through sight, sound, touch, smell, and sometimes taste.
Go for a walk in a park or garden where you can observe trees, flowers, birds, and other elements of nature.
Notice how they feel underfoot or how they smell in the air around you.
Engaging with nature helps ground you in reality while promoting relaxation.

Practice mindful eating

Mindful eating means paying full attention to what you eat by using all five senses—sight, smell, touch, taste, and sound—while eating slowly without distractions like television or smartphones.
Notice colors on your plate; savor flavors as they unfold; feel textures between fingers; listen closely when chewing; inhale aromas wafting from food items before tasting them fully.
This habit promotes awareness around meals instead of mindless consumption habits often seen today.

Listen intently

Listening intently means focusing completely on sounds around us without judgment or interpretation. Be it music played by someone else or sounds made naturally.
This could be birds chirping outside our windows in the early morning hours, perhaps even raindrops falling gently onto rooftops nearby.
This practice encourages active listening skills, which ultimately leads towards greater presence within ourselves, too. Over time spent practicing regularly enough, it becomes second nature eventually.

Observe surroundings mindfully

Observing surroundings mindfully entails taking a moment every now and then just to look around and notice details we might otherwise overlook.
These could be colors, shapes, textures, patterns, etc. These are present in our immediate vicinity, but often go unnoticed due to our busy schedules.
We tend to rush through life, focusing solely on tasks at hand, forgetting to appreciate the beauty surrounding us.

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Every Beauty & Wellness Product The Viva Team Have On Their Wishlist In 2026

Every Beauty & Wellness Product The Viva Team Have On Their Wishlist In 2026

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From a new body wash designed with active types in mind, to a sleep-supporting elixir and a coffee-spiked scent, our editors share every product they’ll be adding to their beauty and wellness routines in 2026.

It’s a blessing and a curse to know about all the exciting launches in

The downside? The patience required while you wait for products to land in-store.

But good things come to those who wait, and here the Viva team share the 12 products they’re adding to their wish lists this year – some available now, some coming soon.

Sneak a glimpse into their beauty and wellness routines, below.

I’m a big fan of skincare first foundations and can’t stand the feel of heavy or cakey foundation. This one from VB beauty contains Augustinus Bader’s skin cell-rejuvenating TFC8 and is meant to be game changing for those who want their foundation to do more and still give a flawless finish. —Jenni Mortimer, chief lifestyle and entertainment reporter

I exercise a lot, which means I sweat and shower a lot too – conditions that exacerbate the bumps of keratosis pilaris on my arms. As a fan of the kit: Wellness Wash, I’ve got high hopes for their new Workout Wash – a body cleanser formulated with active exfoliants and fruit acids to help unclog pores and botanicals to soothe flushed skin and rinse away sweat and smells. —Tyson Beckett, journalist

My word for 2026 is “balance” and with that comes the side quest to clean up my sleep hygiene. Early nights are a good start, but I’m also planning on adding in certain supplements into my wind-down routine like the new BYRÉ After Dark Coco. This sleep support elixir sees hero ingredient cacao combined with adaptogens, medicinal mushrooms and superfoods to promote a deep, restorative sleep. A hot chocolate that tastes great and has you waking up feeling replenished and energised? How’s that for beauty sleep. —Ashleigh Cometti, beauty editor

Historically, I’ve treated fragrance as an afterthought. But this year I’m looking to create some more sensorial grounding in my everyday – small things, like putting bare feet into grass, taking my headphones out on the bus and scratching at the surface of citrus peels whenever they’re in hand. A good scent feels like an extension of this intention. I love the sound of this Abel one: intense, smoky, notes of black coffee. —Madeleine Crutchley, journalist

This year I’m planning a big chop and getting the always trending long bob. I have incredibly straight hair so most stylers struggle to keep a curl in my hair for long. But I’ve been hearing great things about Dyson’s Chitosan pre-style cream which is meant to help waves stay in place. —JM

Nude By Nature Lacquer Lip Serum, $25

I’ve always been a huge fan of multi-tasking lipcare, and the new Nude By Nature Lacquer Lip Serum has caught my attention for this very reason. The skincare-infused lipstick delivers both colour and nourishment in every swipe thanks to its blend of hyaluronic acid, plant-based oils and vitamin E. I’m slowly transitioning all my lip products to those with cool undertones, and the shade 01 Soft Rosette is the perfect cool-toned pink. —AC

Available from Chemist Warehouse and Farmers from March 16.

I want to inject more colour into my everyday ensembles and polish feels like an accessible entry point. In the past, I’ve played around with contrasting colourways, so I might pick up a couple of shades. For now, I’m really interested in this sky blue nail polish by Manucurist (but the brick red and dark pansy also catch my eye). —MC

There’s only so much fibremaxxing a digestively challenged lass can stomach before taking things into her own hands, or more accurately, the hands of a trained masseuse. I’ve read a couple of studies that suggest lymphatic massage could offer a non-invasive complementary solution to managing IBS and I’m putting myself forward as a case study. —TB

Heat, salt, chlorine and minimal hair care left my summer locks in quite a state for the beginning of 2026. I’m not upset. Split ends, dryness and sun-bleached colour are characteristics to celebrate after a summer well-lived. But as I’m settling back into routine, and switching sea swims for pool lanes, I am looking for something to nourish a fresh haircut on a more regular basis. Seasoned swimmers will know that submerging with hair that is already wet, under a cap, can provide some protection. I’d like to go the extra step and apply a leave-in conditioner before my swims. This one from Philip Kingsley is designed specifically for this purpose. —MC

Body brushing, and all its amazing benefits around circulation and skin texture, have been calling to me for a while. But after a recent massage at East Day Spa, where they used a dry body brush on me, I realised it’s a must. It felt incredible and is also amazing for leg circulation for those of us who sit in office chairs all day. —JM

A former beauty buyer at Smith & Caughey’s first introduced me to Montale’s Intense Cafe five years ago, and it’s been one of my top-rated fragrances ever since. Sweet but not cloying, the juice highlights notes of rose and coffee, with vanilla, amber and white musk lending a comforting scent trail. I’ve lost count of how many “what fragrance are you wearing?” questions I’ve had fired my way while wearing this scent. —AC

Touch-ups are not so easy on a smartphone camera – skin texture is blurred, colours are muddy and definition is lacking. With the advent of a new haircut that demands plenty of attention (fringe!), I’ve gravitated to a makeup compact that allows more precision. However, I’d like an on-the-go mirror that doesn’t risk spilling product over clean clothes. I’ll try to thrift one second-hand, but I have pinned this sweet compact to my bookmarks bar. I like the deep red hue and the tactile texture. —MC

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The Bare-Minimum Wellness Routine That Keeps Me Sane-ish

The Bare-Minimum Wellness Routine That Keeps Me Sane-ish

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Wellness culture keeps telling us that the secret to a good life is sunrise yoga, aten-step skincare routine, and a Himalayan salt lamp that somehow costs more than next month’s rent. But on most days, I’m just trying to get through traffic without losing hope, manage work without burning out, show up for the people I love, and make space for the occasional identity crisis. In that reality, wellness has to look different. It has to be simple. Gentle. Human. And low-effort enough that it doesn’t collapse the moment Monday shows up.

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So this is the bare-minimum wellness routine I’ve come to trust. Nothing fancy. Just small, doable habits that fit into real life, and keep you steady without needing a spa day budget or monk-level discipline.

1. The Morning Reset

Before your brain starts loading stress like background apps, give yourself a two-minute signal that a new day has begun.

  • Splash cold water on your face
  • Drink a glass of water (yes, before coffee)
  • Stand by a window or balcony and breathe for 10 seconds

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You’re not aiming for enlightenment. Just orientation.

2. The Two-Minute Move Rule

Photograph: (Pexels)

No gym. No mat. No pressure. Your new philosophy is to move for two minutes a day, in any way your body won’t protest.

  • A big, stretchy morning yawn + shoulder rolls
  • 10 squats while you make coffee
  • A walk across your room repeated 5 times
  • One song’s worth of light stretching

It’s not about fitness, it’s about circulation and shaking off that foggy, half-asleep energy.

3. The Three-Product Beauty Non-Negotiable

Indian weather can be… unpredictable. Scorching sun, pollution, dryness, humidity, all in one week. So pick threeproducts you’ll use daily, no matter how hectic life gets. That step becomes your anchor.

4. Your Daily Phone-Free Pocket

Photograph: (Pexels)

Not a full digital detox. Just ten minutes when your phone isn’t invited.

Choose one:

  • First 10 minutes of your morning
  • Last 10 minutes before bed
  • While having a meal
  • In the shower

This tiny boundary works wonders for your attention span and anxiety levels.

5. The Nightly Brain Unload

No perfect journaling. Just a quick, messy list of everything buzzing around your mind. Tasks. Thoughts. Worries. Things you need to remember tomorrow. All of it.

Emptying your mind before bed feels like clearing hundreds of browser tabs, liberating.

6. The 5% Rule

Ask yourself once a day:

“What would make the next hour feel 5% better?”

Tiny things count:

  • A cold beverage
  • Washing your face mid-day
  • Playing soft music
  • Sitting down for 5 minutes
  • Changing into comfy clothes after work

Not perfection, just tiny upgrades.

This is wellness without the pressure. Beauty without the overwhelm. And self-care without the guilt. A routine so simple you can maintain it even on days when everything feels like too much. Because when life gets busy, the bare minimum isn’t laziness, it’s survival. And sometimes, it’s exactly what keeps you sane.

Also Read:

2025 In Beauty And Wellness: What Worked, What Didn’t, What We’d Repeat

Seven Surprisingly Sneaky Habits Messing With Your Blood Sugar

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