I Thought 10,000 Steps Was the Goal (Then I Discovered Japanese Walking)

I Thought 10,000 Steps Was the Goal (Then I Discovered Japanese Walking)

Most people think of walking as a low-intensity activity – something you do when you aren’t “really” working out.

But with a small change in how you walk, it can become a pretty effective workout for your heart, muscles, metabolism, and bones.

That’s especially important in midlife, when building lean muscle takes longer, recovery is slower, and just feeling like yourself – or mostly like yourself – often takes a lot more effort. If you’ve been aiming for 10,000 steps a day and it hasn’t moved the needle as much as you hoped, I’m going to share a method for getting more out of your daily walks.

But before we get to that, here’s the weird (and some might say wonderful) story of how we got to that number in the the first place.

Back in 1964, just before the Tokyo Olympic Games, a company started selling a step tracker (pedometer) called the Manpo-kei. When translated, “man” means 10,000, “po” means steps, and “kei” means meter. So, “10,000 Step Meter.”

Why 10,000? Well, many people believe the company chose the name because the Japanese character for 10,000 (“man”) kind of looks like a man walking.

The pedometer was a massive success, and sixty years later we’re all still using the 10,000 number as the gold standard for how much we should walk.

Now, the takeaway here isn’t that 10,000 steps is “wrong.” If anything, the marketing campaign helped popularize one of the healthiest habits most of us can adopt. However, the number itself wasn’t derived from exercise physiology – it was chosen because it made for memorable branding.

And there’s a catch . . .

The problem with walking at a standard pace is that your body is incredibly efficient. Once it adapts to a certain speed, it stops needing to improve. You hit a physiological plateau where your heart rate remains steady, and your muscles burn just enough fuel to keep you going.

You’re moving, and that matters. But your body may not have much reason to adapt or trigger systemic change.

For that, it needs a reason to stop coasting and start adapting again.

Why Steps Are Only Half The Story

For decades, most conversations about walking have centered around steps, miles and minutes . . . basically asking “How much is enough?”

Research shows that some benefits start showing up with as little as 2500 steps, and the benefits build steadily as your daily step count increases.

For most adults, the sweet spot lands around 7,100 steps for reducing the risk of cardiovascular events and 8,800 steps for overall longevity. After that, you’re still moving in the right direction – you just gain a little less with each additional thousand steps. (1) (2)

But step count isn’t the only thing that matters. Researchers also found that walking pace is linked with additional benefits – even when the total number of daily steps stays the same.

In other words, walking more is part of the equation.

How you walk is another.

And to understand that part, we’ll need to turn to actual Japanese researchers – not marketers.

How 3-Minute Shifts Change The Training Effect

Researchers at Shinshu University developed a method called Interval Walking Training (IWT), which is often called Japanese Walking.

The basic method is surprisingly simple:

  • Walk quickly for three minutes.
  • Walk slowly for three minutes.
  • Repeat five times.

Instead of allowing your body to settle into one comfortable, steady pace, Japanese Walking alternates between effort and recovery.

The faster intervals create a stronger demand on the heart, lungs, and lower-body muscles. The slower intervals give you enough time to recover before asking your body to do it again.

By shifting between modes you change the training effect of the walk. Below are some of the key benefits.

During midlife, declining estradiol often shifts the way the body regulates blood sugar, stores fat, and maintains muscle. That’s one reason many women notice that familiar workouts don’t seem to deliver the same results anymore.

Interval walking may help address part of that shift.

Every time you pick up the pace, your working muscles need more immediate energy. To meet that demand, they pull more glucose from the bloodstream. Over time, that repeated pattern may help the body regulate blood sugar more effectively.

In a randomized trial involving adults with type 2 diabetes, interval walking improved several measures of glucose control and reduced visceral fat. Walking continuously for a similar amount of time – and burning a similar number of calories—did not produce the same improvements. (3)

#2 – Raising Your Aerobic Ceiling

One of the biggest benefits of Japanese Walking is that it helps raise your VO₂ max – a metric many longevity researchers consider one of the strongest indicators of long-term health. Think of it as a measure of your body’s aerobic “engine”: how effectively your heart, lungs, blood vessels, and muscles work together to deliver and use oxygen when your body needs it most.

The higher your aerobic capacity, the more reserve you have. You can sustain higher bursts of activity, recover faster between activities, and meet the everyday demands of life with less effort.

A comfortable walk usually isn’t enough to keep improving that engine, but the fast intervals in Japanese Walking ask your cardiovascular system to do more. Your muscles demand more oxygen, your heart pumps harder to deliver it, and over time your body becomes better at meeting those demands.

In the original Shinshu University trial, participants increased their peak aerobic capacity for walking by 9%. Another randomized study involving adults with type 2 diabetes reported a 16.1% increase in VO₂ max. (4) (3)

The interval walkers also reduced resting systolic blood pressure more effectively than participants who walked continuously at a moderate pace.

#3 – Preserving Lower-Body Strength

Midlife is also when maintaining muscle becomes increasingly important – and increasingly difficult.

Japanese Walking isn’t a replacement for strength training, but the faster intervals require more from muscles than typical walking.

In the original trial, interval walkers increased knee-extension strength by 13% and knee-flexion strength by 17%. (4) Those movements involve the quadriceps and hamstrings – the muscles that help us climb stairs, rise from chairs, maintain stability, and move confidently through life.

That’s a meaningful gain from 30 minutes you might already be spending on a walk.

#4 – A Potential Benefit for Bone

In a study of postmenopausal women, five months of Interval Walking Training increased bone mineral density in the spine and femoral neck among women who began the study with lower bone density. (5)

It doesn’t mean Japanese Walking is a replacement for strength training or other forms of bone-loading exercise, but it suggests that increasing the intensity of a walk may provide a positive stimulus for bone health.

Bottom line: If your priorities include preserving strength, improving metabolic health, building cardiovascular fitness, and supporting your bones, adding a pattern of intensity and recovery can help you work toward those goals – without necessarily requiring a longer workout.

Why This Matters More In Midlife

In midlife, many of the things we want exercise to preserve become harder to hold onto.

As hormone levels shift, maintaining muscle, bone, cardiovascular fitness, and healthy blood sugar regulation requires more intention than it once did. That makes things like getting enough protein and the quality of our exercise increasingly important.

The faster intervals in Japanese Walking give the body a stronger training signal – one that asks more of the muscles, cardiovascular system, and metabolism than walking continuously at an easy or moderate pace.

It’s also practical enough to fit into real life:

  • No gym
  • No complicated program
  • No expensive equipment
  • Easy to remember
  • Easy to restart after missing a few days
  • About 30 minutes from start to finish

In other words, Interval Walking Training asks more of your body without asking much more of your schedule.

Your Quick Start Guide To Walking

Japanese Walking is essentially high intensity interval training stripped down to one of its most basic forms. All you need are comfortable walking shoes and a way to keep track of three-minute intervals.

Here’s the basic pattern:

  1. Walk at an easy pace for three minutes.
  2. Increase to a faster, more challenging pace for three minutes.
  3. Slow back down for three minutes.
  4. Continue alternating until you’ve completed five faster intervals and five recovery intervals.

That adds up to about 30 minutes.

How Fast Should the Brisk Intervals Feel?

The easiest way to find the right pace is with the talk test.

During the faster intervals, you should be breathing noticeably harder, but still able to speak in short sentences. If you could comfortably sing a song, it’s probably time to pick up the pace a little. If getting out even a few words feels difficult, ease off.

The goal is not to push as hard as possible. You’re looking for a pace that feels challenging, but still sustainable for the full three minutes.

When the recovery interval begins, slow down enough for your breathing to settle before the next brisk round. The easier intervals are an important part of the workout because they give you enough recovery to repeat a stronger effort several times without wearing yourself out too quickly.

Keep Your Steps Quick, Not Long

When you want to speed up, it’s natural to start reaching farther in front of you – but a longer stride isn’t necessarily a better one.

Instead, focus on taking quicker steps. Keep your posture tall, let your arms swing naturally, and allow your stride to stay comfortable. Your knees and hips will probably appreciate it.

You Don’t Have to Start With All Five Rounds

In the original research, participants completed at least five fast-and-slow cycles, usually four or more days per week. That’s the full protocol, but it’s not necessarily the best place for everyone to begin.

If 30 minutes feels like a lot right now, start with two or three rounds and see how you feel. As your fitness improves, you can gradually add another until all five feel manageable.

A Quick Safety Note

Japanese Walking is generally considered low-impact, but the faster intervals are meant to raise your heart rate. Start at a pace that fits your current fitness level, and check with your healthcare provider first if you have a medical condition or concerns about higher-intensity exercise.

And, of course, stop if your body is telling you something isn’t right.

What About a Weighted Vest?

A weighted vest adds external load, which means your muscles and bones have a little more work to do with each step. Research on the benefits of weighted-vest exercise suggests that it may help support lower-body strength and provide an additional bone-loading stimulus.

I’ve personally found it to be a useful addition to Japanese Walking, but I don’t use it every time. If you’ve read my article on the infradian rhythm, you know I match the intensity of my workouts to where I am in my cycle, how well I slept, and how recovered I feel that day. When I’m feeling energetic and strong, I throw on my vest. If I didn’t sleep well or recovery feels slower, I leave it behind and just walk.

One important note: A weighted vest isn’t part of the original Japanese Walking protocol, and I personally wouldn’t start interval walking and a weighted vest at the same time. By the time I discovered Japanese Walking, I’d already been wearing a vest regularly, so adding the intervals was the only new challenge.

Bottom line: If you decide to try a weighted vest, start light and give your body time to adjust. Adding too much too quickly can affect your posture, make the walk feel awkward, or place more stress on your joints than you intended.

Walking More and Training Better

By alternating effort with recovery, Japanese Walking turns a 30-minute walk into a more focused training session. It can be an incredibly helpful tool in midlife, especially when it’s used alongside strength training, adequate recovery, supportive nutrition, and, for some women, bioidentical hormone therapy.

Free Midlife Field Guide

If you’ve ever found yourself thinking,“Why doesn’t my body respond the way it used to?” . . . this guide was written for you.

It explains what’s changing during midlife physiology and hormone health in plain English, so you can better understand what’s happening inside your body.

Enter your email below and I’ll send it right over. You’ll also receive my weekly newsletter with practical wellness tips, recipes, and new guides like this one.

Sources

  1. Stens, N. A., Bakker, E. A., Mañas, A., et al. (2023). Relationship of Daily Step Counts to All-Cause Mortality and Cardiovascular Events. Journal of the American College of Cardiology.
  2. University of Granada. (2023). 8,000 Steps a Day to Reduce the Risk of Premature Death. ScienceDaily.
  3. Karstoft, K., Winding, K., Knudsen, S. H., et al. (2013). The Effects of Free-Living Interval-Walking Training on Glycemic Control, Body Composition, and Physical Fitness in Type 2 Diabetic Patients: A Randomized, Controlled Trial. Diabetes Care.
  4. Nemoto, K., Gen-no, H., Masuki, S., et al. (2007). Effects of High-Intensity Interval Walking Training on Physical Fitness and Blood Pressure in Middle-Aged and Older People. Mayo Clinic Proceedings.
  5. Martyanti, R. N., Morikawa, M., Hanaoka, M., et al. (2024). Increased Response of Postmenopausal Bone to Interval Walking Training Depends on Baseline Bone Mineral Density. PLOS ONE.

Share with a friend! 👇

Tags: , , , , ,
10 Japanese habits every Indian woman can follow to look younger naturally

10 Japanese habits every Indian woman can follow to look younger naturally

Vitamins support the immune system, skin, energy, and overall health. Japanese women are intentional about their vitamin intake, particularly vitamin C, which supports collagen production and keeps skin bright and firm. Small daily habits here make a genuinely big difference. Strengthening the immune system, supporting healthy skin, hair, and nails, boosting energy naturally, and improving mood and focus are not separate goals. They are all connected, and vitamins are a quiet but powerful thread running through all of them.

Tags: , , , , , ,
Why Korean and Japanese Skincare Continue to Lead Global Beauty Trends

Why Korean and Japanese Skincare Continue to Lead Global Beauty Trends

The beauty industry has experienced remarkable growth over the past decade, with consumers becoming more knowledgeable about ingredients, routines, and long-term skin health. Among the many skincare movements around the world, Korean and Japanese beauty philosophies have consistently remained at the forefront. Their emphasis on prevention, hydration, gentle formulations, and healthy skin has inspired millions of people to rethink their daily skincare habits.

Rather than focusing on covering imperfections, both Korean and Japanese skincare encourage maintaining a naturally radiant complexion through consistent care. While each approach has its own traditions and innovations, they share a commitment to quality ingredients, scientific research, and skin-friendly formulations that appeal to people of all ages.

Whether you are just beginning your skincare journey or looking to improve your current routine, understanding these beauty philosophies can help you make informed decisions and achieve healthier-looking skin.

The Evolution of Asian Skincare

Asian skincare has deep cultural roots dating back centuries. Traditional beauty rituals often relied on botanical extracts, rice water, green tea, fermented ingredients, and natural oils to nourish the skin. Over time, these traditional methods merged with modern dermatological research, resulting in products that combine heritage with cutting-edge innovation.

Today, Korean and Japanese skincare brands are recognized internationally for producing effective products that address a wide range of skin concerns, including dryness, acne, uneven skin tone, premature aging, and sensitivity.

Consumers appreciate the careful balance between advanced technology and gentle formulations, making these products suitable for everyday use.

Understanding the Korean Beauty Philosophy

Korean skincare is built around the belief that healthy skin requires consistent care rather than quick fixes. Instead of relying on harsh treatments, the focus is on hydration, nourishment, and strengthening the skin barrier.

Many Korean routines involve multiple lightweight products that work together to improve skin health gradually. While the famous ten-step routine has gained popularity, many people customize their regimen according to their skin type and lifestyle.

Common characteristics include:

  • Lightweight textures
  • Layered hydration
  • Innovative ingredients
  • Gentle cleansing
  • Daily sun protection
  • Long-term skin maintenance

This holistic approach has helped Korean beauty become one of the most influential sectors in the global cosmetics industry.

The Japanese Approach to Beautiful Skin

Japanese skincare follows a philosophy centered around simplicity, consistency, and prevention. Instead of using numerous products, Japanese routines often prioritize fewer but highly effective skincare essentials.

Healthy skin is viewed as a reflection of overall wellness, making lifestyle, nutrition, and daily habits equally important alongside skincare products.

Typical Japanese skincare emphasizes:

  • Gentle cleansing
  • Lightweight hydration
  • Skin barrier protection
  • Minimal irritation
  • High-quality ingredients
  • Consistent daily routines

Rather than chasing dramatic overnight results, Japanese skincare encourages gradual improvement through disciplined care.

Why Consumers Trust Korean and Japanese Skincare

Several factors contribute to the growing popularity of these skincare traditions worldwide.

Innovative Research

Beauty companies continuously invest in research and development to improve ingredient performance and product safety. This commitment to innovation allows consumers to benefit from scientifically developed formulations.

High Ingredient Standards

Many products contain carefully selected botanical extracts, vitamins, peptides, ceramides, hyaluronic acid, and fermented ingredients known for supporting skin health.

Gentle Formulations

Sensitive skin has become increasingly common due to pollution, stress, and environmental factors. Korean and Japanese products often avoid unnecessarily harsh ingredients, making them suitable for various skin types.

Affordable Luxury

Consumers appreciate receiving premium-quality formulations without paying luxury-brand prices. This excellent balance between affordability and effectiveness has helped expand global demand.

Building an Effective Daily Skincare Routine

A successful skincare routine does not have to be complicated. Consistency is far more important than using a large number of products.

Step 1: Gentle Cleansing

Removing dirt, excess oil, sunscreen, and makeup prepares the skin for the products that follow. A gentle cleanser helps preserve the skin’s natural moisture barrier.

Step 2: Hydrating Toner

Modern toners focus on hydration rather than stripping the skin. They help prepare the skin to absorb serums and moisturizers more effectively.

Step 3: Targeted Serums

Serums provide concentrated ingredients designed to address specific concerns such as pigmentation, fine lines, acne, or dehydration.

Step 4: Moisturizer

Moisturizers lock in hydration while supporting the skin’s protective barrier throughout the day and night.

Step 5: Sunscreen

Daily UV protection remains one of the most important steps in preventing premature aging and maintaining healthy skin.

Popular Ingredients Worth Knowing

Both Korean and Japanese skincare rely on ingredients supported by years of research and consumer trust.

Hyaluronic Acid

One of the most effective hydrating ingredients, hyaluronic acid helps the skin retain moisture while improving softness and elasticity.

Centella Asiatica

Frequently found in Korean skincare, Centella Asiatica is valued for its soothing and calming properties.

Rice Extract

Rice has been used in Japanese beauty rituals for generations. It helps brighten the complexion while supporting healthy skin texture.

Green Tea

Rich in antioxidants, green tea helps protect the skin from environmental stress while calming irritation.

Ceramides

Ceramides strengthen the skin barrier and reduce moisture loss, making them especially beneficial for dry and sensitive skin.

Fermented Ingredients

Fermentation enhances ingredient absorption while delivering beneficial nutrients that support healthier-looking skin.

Choosing Products Based on Your Skin Type

No single skincare routine works for everyone. Understanding your skin type allows you to select products that meet your specific needs.

Dry Skin

Look for hydrating ingredients such as ceramides, hyaluronic acid, glycerin, and nourishing oils.

Oily Skin

Choose lightweight gel moisturizers and oil-balancing formulations that hydrate without clogging pores.

Combination Skin

Use products that balance hydration while controlling excess oil in the T-zone.

Sensitive Skin

Select fragrance-free, alcohol-free products with calming botanical ingredients.

Mature Skin

Focus on peptides, antioxidants, collagen-supporting ingredients, and sunscreen to help maintain elasticity.

The Rising Popularity of Korean Beauty in Australia

Australia has embraced international beauty trends with enthusiasm. Consumers increasingly seek premium skincare that combines effective ingredients with gentle formulations.

The demand for korean cosmetics Sydney continues to grow as more people discover the benefits of innovative Korean skincare products. Beauty enthusiasts appreciate having access to authentic products that cater to diverse skin concerns while delivering reliable results.

Retailers have expanded their selections significantly, making it easier for customers to explore cleansers, essences, serums, masks, sunscreens, and moisturizers inspired by Korean beauty traditions.

Japanese Beauty Products Continue to Gain Recognition

Japanese skincare enjoys an equally strong reputation for elegance, simplicity, and reliability.

Consumers often choose jjapanese face care products because of their focus on maintaining healthy skin through gentle cleansing, hydration, and long-term prevention. Many people appreciate the minimalist philosophy that emphasizes quality over quantity while supporting the skin’s natural protective barrier.

As awareness grows, Japanese skincare continues to attract individuals looking for dependable products backed by decades of research and refinement.

Common Mistakes to Avoid

Even excellent skincare products cannot produce optimal results if used incorrectly.

Avoid these common mistakes:

  • Over-cleansing the skin
  • Using too many active ingredients simultaneously
  • Skipping sunscreen
  • Changing products too frequently
  • Ignoring patch testing
  • Using products unsuitable for your skin type
  • Expecting immediate results

Healthy skin requires patience and consistency.

Lifestyle Habits That Support Better Skin

Skincare products work best when combined with healthy daily habits.

Important practices include:

  • Drinking sufficient water
  • Eating nutrient-rich foods
  • Sleeping seven to eight hours
  • Managing stress
  • Exercising regularly
  • Avoiding excessive sun exposure
  • Keeping skincare tools clean

These habits complement topical skincare and contribute to healthier skin over time.

Why Ingredient Education Matters

Modern consumers increasingly read ingredient labels before making purchases. Understanding what each ingredient does helps avoid unnecessary spending while selecting products that match personal skincare goals.

Instead of buying products based solely on trends, informed shoppers evaluate ingredient lists, formulation quality, and compatibility with their skin type.

This educated approach often leads to better long-term skincare outcomes.

The Future of Global Beauty

The skincare industry continues evolving through biotechnology, sustainable packaging, cleaner formulations, and personalized skincare solutions. Korean and Japanese brands remain leaders in introducing innovative technologies while preserving their traditional beauty philosophies.

Consumers can expect future products that offer improved ingredient delivery systems, environmentally responsible manufacturing, and customized skincare experiences based on individual needs.

Final Thoughts

Korean and Japanese skincare have transformed the global beauty landscape by emphasizing healthy skin rather than temporary cosmetic fixes. Their dedication to hydration, gentle care, scientifically supported ingredients, and long-term skin wellness continues to inspire consumers around the world.

Whether you prefer a multi-step Korean skincare routine or the elegant simplicity of Japanese beauty rituals, both approaches encourage consistency, patience, and thoughtful product selection. By understanding your skin’s unique needs and choosing high-quality formulations, you can build a routine that promotes healthier, brighter, and more resilient skin for years to come.

Tags: , , , , , , ,
Land of the rising sunscreen: Move over K-beauty, Japanese skincare products are India’s next big obsession

Land of the rising sunscreen: Move over K-beauty, Japanese skincare products are India’s next big obsession

Haircare and sun care have emerged as key growth segments within J-beauty, led by products centred on scalp health, hydration and lightweight formulations. Myntra hosts sunscreen, scalp-care and cleansing oil products and premium haircare treatments like Shiseido, Biore, DHC, Tsubaki, Fino and &honey. While K-beauty popularized trend-led, multi-step skincare routines, J-beauty is more closely associated with minimalist, efficacy-led products focused on long-term skin health.

Tags: , , , , , , , , , ,
Japanese skincare puts emphasis on using less products

These Japanese Skincare Tips Can Take Years Off Your Face

Cleansers, toners, serums, creams and sunscreens are part of everyone’s skincare routine. However, these alone won’t be enough to make their skin appear and feel better. Many people believe that the more products they use, the better the results will be. However, Japanese skincare teaches us something entirely different. If you adopt a Japanese skincare routine, you will discover that you can achieve excellent results using fewer products.

Double cleansing is crucial: After spending the entire day in the sun, it is common for sweat and excess oil to accumulate on one’s face. In such instances, double cleansing is absolutely essential to keep your skin in optimal condition. First, you must remove your makeup using an oil-based cleanser, and then thoroughly cleanse your skin using a face wash.

Incorporate green tea in skincare: The antioxidants found in green tea can protect the skin from damage and help reduce inflammation. You can incorporate it into your daily skincare routine by using it in a face mask, a toner, or as an ingredient in other skincare products.

Stay protected from the sun: In Japan, people never step outdoors without applying sunscreen. Therefore, if you too wish to maintain healthy, beautiful skin, make sure to include a lightweight, fast-absorbing sunscreen in your daily routine.

Gentle exfoliation: Removing dead skin cells is vital for maintaining a glowing complexion. If you are planning to exfoliate your skin, consider using a gentle scrub, like one based on rice or enzymes.

Apply sheet masks: Using a sheet mask once or twice a week can help keep your skin feeling fresh and hydrated. This can prove to be a highly effective method for achieving radiant, glowing skin.

Tags: , , , ,
logo

Customer-Led Japanese Beauty, Voice Analysis, and Planetary Health

What kind of company is EBM, and what philosophy do you value most?

EBM operates as a foundational skincare company that stays close to people. At the heart of everything we do is the commitment to stand beside our customers and support them in a deeply personal way.

Our company name, EBM, stands for Energy, Beauty, and Mind. It represents our mission to guide people toward a state in which these three elements are fulfilled through our products, technologies, and services, all of which support both physical and mental circulation and vitality.

As a skincare company, we place great importance on the skin—but not merely as a surface. When the mind and body are healthy, that state is reflected in the skin. As people become more comfortable in their own skin, they gain the energy to live more authentically. We value this positive cycle and strive to nurture it in everything we do.

Could you describe EBM’s business model?

Our core businesses center on the development of cosmetics and health-related products, as well as the operation of our beauty and wellness specialty salons, known as Skincare Studios. In addition, we operate through multiple channels, including direct marketing, online communication, wholesale distribution, and agency partnerships.

 

How does EBM approach product development?

We currently operate approximately 40 Skincare Studios in Japan and overseas, where we provide skincare treatments using our own products. By listening directly to customers, observing changes in their skin, and receiving real-time feedback in these studios, we are able to quickly reflect those insights in both our treatments and product development.

Today, we offer more than 200 proprietary skincare and beauty-related food products. This breadth is the result of continuously striving to respond to each individual customer’s unique concerns. In turn, this creates a virtuous cycle that allows us to make increasingly tailored and meaningful proposals.

Please tell us more about your Skincare Studios.

We currently operate four brands across approximately 40 locations in Japan and overseas.

At our Skincare Studios, we place great importance on hands-on skincare and body treatments, which we refer to as “teate,” or healing through touch. The warmth of human hands felt through the skin is transmitted to the brain and provides deep emotional healing. Gentle, mindful touch is also said to promote the release of oxytocin—the so-called “happiness hormone”—helping bring the mind and body into balance.

Beyond the scientific reasoning, we believe that placing sincere intention and prayer into one’s hands is what truly heals people. This spirit and sincerity are integral to our approach.

We have also consistently focused on two core beauty philosophies: “washing the pores” through our pore-cleansing techniques, and warming the body to promote healthy circulation. These ideas—removing impurities to awaken the skin’s natural strength, and encouraging full-body circulation—form the foundation of our proprietary beauty methods. They are deeply connected to Japan’s traditional hot spring and therapeutic bathing culture.

By combining these approaches according to each customer’s physical and emotional condition, our Skincare Studios serve as places where Energy, Beauty, and Mind are brought into balance through personalized care and heartfelt hospitality.

Could you introduce each of your Skincare Studio brands?

We currently operate four Skincare Studio brands: VS28 Skincare Studio BALI, e.b.c.c., e.b.c.c. Men’s Skincare Studio, and BLOOM AURA the Journey.

VS28 Skincare Studio BALI was born from the fusion of inspiration drawn from Bali as a retreat destination with Japanese hospitality, sincerity, and respect for nature. At its core is our founding treatment—pore cleansing—combined with healing derived from natural energy.

e.b.c.c. was created to address the deeper challenges of modern life. Based on the concept of “five-senses beauty”—experiencing abundant comfort through all five senses—it aims to guide individuals toward their optimal state through care that restores balance to both mind and body.

 

Since 2022, we have also operated e.b.c.c. Men’s Skincare Studio, a brand dedicated to men. By offering services optimized for male skin and providing a space where men feel comfortable, we bring nearly four decades of expertise into the growing men’s beauty market.

 

BLOOM AURA the Journey is EBM’s flagship brand, born from decades of experience working closely with customers’ physical and emotional wellbeing. Designed as a space for deep personal maintenance, it is chosen by business leaders and individuals seeking peak performance. The Japanese-inspired interior, private rooms, and soundscapes—such as temple bells and flowing water—allow guests to reconnect with themselves through breath and stillness.

Many of our customers move naturally between multiple brands as their life stages, physical conditions, and emotional needs evolve. This multi-brand approach allows us to build long-term relationships rather than one-time transactions, supporting customers throughout different phases of their lives.

Overseas, we currently operate a directly managed studio in Bali and work with partners in Taiwan.

 

You place strong emphasis on staff training and spirituality. Why is this important?

Through our proprietary education system, the EBM Academy, we provide not only technical training in skin theory, cosmetic science, and counseling, but also focus on nurturing skincare advisors who can heal the heart.

To support this, we even conduct training at the temple where I was raised, helping staff cultivate inner balance. Our symbol is a wildflower—embodying our wish for staff who gently heal customers’ hearts and live with wildflower-like resilience and grace.

What is your philosophy regarding touch and energy?

Touching another person is a profound act. If the practitioner’s mind and body are not in balance, that state is transmitted to the customer. Touch infused with love, gratitude, and a sense of mission yields completely different outcomes than touch without intention.

We do not believe that using the same products will always produce the same results. Invisible intention is conveyed through the hands and changes the effect. This is why we teach our staff to maintain harmony within themselves. This is the foundation of our training, and I believe it connects with the spirituality that Japan has traditionally embodied.

How do you work to better understand your customers?

Understanding our customers is our highest priority. Beyond experience and communication, we utilize skin and body assessments using specialized diagnostic equipment, birthdate-based counseling, and even wellness diagnostics through voice analysis.

Our voice-based wellness analysis system, Coenal, analyzes individuality, fatigue types, and optimal beauty and health methods using vocal data. It is built on insights from over 20,000 analyses and 39 years of studio experience.

We also partner with specialized institutions to provide gut microbiome and skin analysis,  and train advisors to clearly explain results. Customer understanding is the foundation of our product development and business expansion.

 

What exactly is the voice analysis tool?

By simply repeating one’s name for six seconds, the system instantly analyzes personal traits, physical condition, and aptitudes across 13 patterns. Just as fingerprints exist on our hands, voiceprints exist in our voices.

Voice carries vibrations from the entire body and reflects both physical condition and thought patterns. Coenal transforms 39 years of attentive listening and counseling expertise into technology. It can help foster the communication skills of reading emotions and truly listening, and from there, help create the hospitality that Japan is known for. It enables personalized beauty and health advice and can be utilized in HR, mental health, and more across industries.

Why are Taiwan and Indonesia central to your overseas expansion?

In Bali, Indonesia, we have operated our directly managed studio, BALI IN BALI,  since 1994.

During my visit to Bali, I was deeply moved by the natural energy and culture of prayer. Inspired by the concept of “bathing in Bali” and elevating one’s vital energy, we established this skincare studio. With BALI IN BALI as our origin point, we then launched VS28 Skincare Studio BALI in Japan—salons where guests can experience Bali’s reverence for nature, the hospitality and spirituality created by its people, and profound healing.

In recent years, the experiential value of retreats has gained attention, and Bali has become popular as a destination for restoring mental and physical vitality. With the healing we learned from Bali as our foundation, we continue to refine and elevate our offerings. Beginning with BLOOM AURA the Journey Ginza, which opened in 2019, we are also planning new salon ventures that place even greater emphasis on the retreat experience.

For us, overseas expansion is not simply about opening locations abroad, but about translating our philosophy of healing, circulation, and human connection into cultures that resonate with those values.

In Taiwan, we began franchising in 1992. Since 2024, we have transitioned to an agency partnership model, continuing to support salon operations and e-commerce sales.Our pore-cleansing philosophy has been warmly embraced, and many customers continue to use our products long-term.

What are your future plans for global expansion?

We are actively exploring expansion into markets such as Thailand, Mexico, and Paris, encompassing cosmetics, salons, and Coenal deployment, supported by collaborative partner companies.

 Coenal can be localized into multiple languages. Through its global expansion, we hope to bring the attentive and emotionally nuanced communication that characterizes Japanese culture to people worldwide, enabling them to enhance their own business development.

We also plan to expand warming space bathing facilities incorporating our Planetary Energy Beauty Mist, an innovative beauty and wellness technology.

 

Please explain the Planetary Energy Beauty Mist.

This beauty mist focuses on the balance of oxidation and reduction in the body. It can be applied to the skin and body, as well as used throughout an entire space. While incorporating advanced technology, it is rooted in our long-held belief in restoring the body’s natural circulation and metabolism.

 

What do you mean by “space bathing”?

Space bathing refers to cultivating beauty simply by being within a space infused with Planetary Energy Beauty Mist. This gentle, warming mist enhances circulation, and cleanses the body without strain, naturally balancing the body and drawing out beauty —making it suitable even for seniors or those with fragile health. We see it as a next-generation beauty experience.

 

What guides your R&D strategy?

At our Skincare Studios, skincare advisors listen deeply to customers who come to us with concerns, carefully examine their skin, and work to uncover the true causes of their concerns. The customers’ concerns, their voices, and the experience of supporting them closely are all reflected in our product development.

Daily reports are quickly shared and analyzed, allowing rapid evolution. This speed is one of our strengths. While valuing encounters with specialists and developers, we continue to evolve constantly.

What are the strengths of Japanese beauty?

Japan’s strengths in cosmetics lie in technology, quality control, and ingredient trust. Additionally, Japan’s long-established cultures of fermentation, traditional herbal medicine (Wakan), and bathing are distinctive strengths of Japanese beauty.

It is said that as early as the 700s CE, during Japan’s Nara period, temples had steam baths called “karafuro.” At Hokkeji Temple in Nara Prefecture, a karafuro created by Empress Kōmyō still remains. The culture of cleansing the body for health has deep historical roots.

EBM’s philosophy aligns with this heritage. Since our founding, we have believed that mastering pore cleansing and drawing out the skin’s innate strength through gentle water-based technology and high-quality cosmetics is the most direct path to beauty. This resonates strongly with international audiences seeking simplicity and authenticity.

Furthermore, Japanese beauty is not standardized—it encompasses the invisible, such as the culture of omotenashi that reads people’s subtle nuances and their “ki” (vital energy).

We also place great importance on each customer’s “ki” each day. Customers never arrive in the same physical or emotional state, and we believe true beauty care requires the ability to read subtle changes in a person’s condition and energy each day. This sensitivity has become one of our core strengths and reflects an essential element of Japanese beauty culture.

 

How do you address an aging society?

For seniors, having a place where someone truly listens is vital. Our Skincare Studios are not merely spaces for treatments, but also places where we listen to customers and embrace their hearts. We believe this is particularly essential for senior care, and we are also committed to developing gentle, body-friendly products for elderly customers.  

We aim to create a future where beauty and caregiving unite. The principles we value—warming the body and promoting circulation—are fundamental to beauty and health across all generations.

 

What is the MIRAIWA+ brand and planetary health philosophy?

Human beauty and happiness cannot exist without nature, the Earth, and the universe. We develop products and pursue various activities based on the principles of “Planetary Health”—the understanding that both people and the planet must be healthy.

MIRAIWA+ is a product brand featuring gut microbiome analysis kits and a femcare line.  We focus on microorganisms that support the body’s circulatory systems—gut, skin, oral, and vaginal environments—and develop products in collaboration with specialized institutions.

Rooted in the philosophy of Planetary Health, we believe that human beauty, environmental health, and the circulation of life are inseparable. MIRAIWA+ represents our commitment to designing beauty solutions that respect both the human body and the ecosystems that sustain it.

What environmental initiatives do you pursue?

Through our Planetary Health Project, we collaborate with companies and schools to distribute fulvic acid to soil, cultivating beneficial microbes.

Fulvic acid is a concentrated essence of mountain ecosystems and has positive effects on both people and soil. We believe it is essential that both people and the planet remain healthy, and beyond product development, we engage in environmentally conscious initiatives.

 

Finally, how would you describe EBM in one sentence?

EBM is a company that delivers energy to people and the planet, creating happiness through beauty. By helping people become beautiful, we help them find happiness and live fulfilling lives.

As a company that delivers happiness to people, we are committed to ensuring our employees’ happiness, so they can extend that happiness to our customers and society as a whole. We will continue to strive toward this vision.

For more information, visit their website at: www.ebm-co.jp

Tags: , , , , , ,
A beginner’s guide to the Japanese skincare routine

A beginner’s guide to the Japanese skincare routine

If your beauty cabinet is already full of Korean skincare or you faithfully follow a 10-step K-beauty routine, it may or may not surprise you to learn that Japanese skincare has a similar methodology, just with its own distinct philosophy and hero ingredients. Less trend, more tradition.

According to aesthetician Emma Jinn, “Japanese skincare is all about prevention, consistency and respecting your skin. No harsh steps, no rushing results, just solid basics done really, really well.” The goal is not instant transformation, but gradual, visible improvement over time.

The structure of the J-beauty routine will feel familiar, but with a few key differences. Board-certified dermatologist Jane Yoo, MD, explains that hydration in Japanese skincare is built in layers rather than relying on a single, heavy product. “Lighter lotions and essences are applied first, followed by creams or emulsions,” she says. This allows the skin to stay deeply hydrated without feeling greasy or congested. Texture matters just as much as ingredients with an emphasis on small, consistent steps that support skin health over the long term. The products themselves tend to be gentle, thoughtfully formulated and often more affordable than you might expect, making them easy to incorporate without overhauling your entire routine.

Below, we break down the nine essential steps of a Japanese skincare routine, according to experts. As always, consider this a framework rather than a rule book. You can customise it based on your specific skin concerns or type and whether you’re getting ready for the day or winding down at night.

AM + PM Step 1: Oil Cleanser

Dr. Yoo explains that the first step in a Japanese beauty routine is oil cleansing. “Oil cleansing is foundational because it removes oil-based impurities like sunscreen, makeup, excess sebum and pollution without disrupting the skin barrier,” she explains. Rather than stripping the skin, Japanese skincare emphasises gentle, yet thorough cleansing to preserve hydration. Many J-beauty cleansing oils also reflect centuries-old beauty practices, often incorporating traditional Japanese botanical oils that support softness, balance and overall skin comfort (all while being superb makeup removers).

SHISEIDO Perfect Cleansing Oil

A lightweight cleansing oil that dissolves everything from base makeup to waterproof eye formulas without leaving residue. Grape seed oil helps smooth roughness and dullness, making it an ideal first cleanse.

Sulwhasoo Gentle Cleansing Oil

This herbal oil cleanser melts away sunscreen, waterproof makeup and excess sebum with ease. The silky texture emulsifies on contact with water, cleansing thoroughly while keeping skin comfortable and nourished.

AM + PM Step 2: Water-Based Cleanser

After an oil cleanser lifts away sunscreen, makeup and excess sebum, a water-based cleanser finishes the job by removing sweat, dirt and environmental residue. Dr. Yoo explains that double cleansing is a skincare cornerstone in Japan because it cleanses deeply without disrupting the skin barrier. “This method helps preserve moisture while allowing subsequent steps like toner and moisturiser to work more effectively,” she continues. Water-based washes are typically creamy foam cleansers or gentle gels that feel soft on the skin and rinse clean without leaving it tight or dry.

Caudalie Vinoclean Instant Foaming Cleanser

An ultra-gentle, soap-free cleanser that transforms from a clear lotion into an airy foam. Made with 97 percent natural-origin ingredients, it cleanses without drying and leaves skin feeling soft and fresh.

LANEIGE Water Bank Gentle Gel Cleanser

Formulated to match skin’s natural pH, this cleanser removes makeup, sunscreen and impurities without disturbing the moisture barrier. Blue hyaluronic acid, allantoin and amino acids keep skin hydrated and calm. A solid everyday option for sensitive or dehydrated skin.

Bi-weekly AM Step 3: Exfoliation

While exfoliation remains part of Japanese skincare, it’s approached far more gently and infrequently than in many Western routines. Instead, active ingredients are selected sparingly and with intention. Jinn explains that “Japanese skincare tends to lean away from frequent use of AHAs and BHAs and when they are used, it’s typically at much lower concentrations than Western brands.” Instead, she prefers exfoliants formulated with rice bran for brightening, which gently buffs away dead skin while leaving the skin exceptionally smooth and comfortable. As for frequency, she recommends exfoliating just two to three times per week to maintain non-irritated, healthy skin.

The Face Shop 2% Panthenol Exfoliating Gel

A gentle exfoliating gel, powered by a multi-acid blend of AHA, BHA, LHA and PHA that lift away dead skin, while panthenol keeps irritation in check. Cellulose adds a mild physical exfoliation, leaving skin smoother, clearer and refreshed, even for sensitive types.

Beauty Of Joseon Apricot Blossom Peeling Gel Mask

With 19 percent plum blossom water and 8 percent plant cellulose to gently roll away dead skin cells and excess sebum for smoother texture, this soft, moist gel buffs without grit or acids, making it ideal for dull, sensitive or easily-irritated skin that can’t tolerate harsh scrubs.

AM Step 4: Lotion

“In Japanese skincare, toner is referred to as lotion and its primary role is hydration and skin conditioning, not exfoliation or stripping,” says Dr. Yoo. These formulas are designed to replenish the water lost during cleansing, restoring comfort and softness immediately after washing. “Many Japanese brands explicitly contrast lotions with Western toners that often contain high levels of alcohol and are used for oil control or extra cleansing.”

Dr.Jart+ Ceramidin Skin Barrier Serum Toner

Ceramide NP and panthenol reinforce the barrier and lock in moisture. Lightweight but cushioning, it floods dry, rough skin with hydration while prepping it for the rest of your routine.

Pixi Milky Tonic

Jojoba milk and oat extract calm, soften and rehydrate skin. The fluid, milky texture feels like a light skin-milk, making it ideal after cleansing when your barrier needs comfort rather than acids.

AM Step 5: Essence

“Essence is viewed as a lightweight treatment layer that delivers hydration and skin conditioning without overwhelming the skin,” explains Dr. Yoo. “This step helps refine skin texture and clarity over time, which aligns with the Japanese focus on gradual improvement and long-term skin health.” Designed for daily, consistent use, essence bridges the gap between hydration-focused steps like lotion to nourish your complexion and more targeted products such as serums or moisturisers.

Mixsoon Soondy Centella Asiatica Essence

A minimalist essence to calm, strengthen and support skin resilience. Made with centella asiatica, it helps soothe redness and support elasticity over time. Lightweight and fragrance-free, it’s especially well-suited to sensitive or easily irritated skin.

COSRX Galactomyces 95 Tone Balancing Essence

Powered by 95 percent galactomyces ferment filtrate, this essence focuses on clarity, tone and texture. The lightweight formula hydrates, refines and boosts brightness, while niacinamide helps balance oil and soften the look of fine lines.

AM + PM Step 6: Serum

Depending on your skin type and goals, face serums act as targeted support products in a Japanese skincare routine. “They are meant to address specific concerns such as dullness, dark spots, dehydration or uneven texture while maintaining overall skin balance,” says Dr. Yoo. Rather than relying on long ingredient lists, many Japanese serums focus on a smaller number of carefully selected actives, often sourced from natural ingredients like rice, sea botanicals or green tea. “This approach reflects a broader cultural value placed on balance, simplicity and refinement,” she explains. Serums are typically lightweight, allowing them to layer comfortably with other Japanese beauty products, such as essences and moisturisers.

Beauty of Joseon Glow Deep Serum

Targets dullness and dark spots with a gentle approach. Rice bran water hydrates and supports an even-looking complexion, while alpha-arbutin helps visibly brighten and refine tone over time.

Estēe Lauder Advanced Night Repair Synchronized Multi-Recovery Complex Serum

Addresses multiple signs of ageing in one step. Its Chronolux™ Power Signal Technology works overnight to smooth fine lines, improve tone and restore radiance compromised by daily environmental stressors. Lightweight, oil-free and fragrance-free, it suits almost every skin type.

AM + PM Step 7: Light Moisturiser

“Moisturiser is used to seal in hydration from earlier steps like lotion, essence and serum, which are central to Japanese routines,” explains Dr. Yoo. Moisturising, she adds, is essential for maintaining skin balance and a healthy barrier. “Many Japanese moisturisers are formulated to deeply hydrate without feeling greasy, making them comfortable for everyday use regardless of climate or skin type.” This emphasis on elegant, lightweight textures encourages consistent daily use, which is key for long-term hydration and barrier support.

Neutrogena Hydro Boost Water Gel

Powered by hyaluronic acid and prebiotics, this gel formula helps skin retain moisture for a plump, refreshed feel that lasts all day. The fast-absorbing texture suits all skin types, especially those prone to dehydration.

ETUDE HOUSE Soonjung 10-Free Moist Emulsion

This calming emulsion is for skin that needs soothing. Panthenol and madecassoside hydrate and help strengthen the skin barrier, while the low-pH formula keeps balance intact. Ideal for sensitive or reactive skin.

AM + PM Step 8: Heavy Moisturiser

Because Japanese skincare prioritises prevention as much as correction, moisturisers are used daily not only for dry skin but also to protect against environmental stressors, dehydration and early signs of ageing, even for balanced or combination skin types. Dr. Yoo describes this as a “double moisturising” approach, where hydrating steps like lotion and essence provide the first layer of moisture, followed by a cream or richer moisturiser to seal everything in and minimise moisture loss without heaviness or congestion.

Augustinus Bader The Rich Cream

An indulgent daily moisturiser backed by decades of cellular research. Powered by the brand’s proprietary TFC8® complex, it supports skin renewal while deeply hydrating and smoothing fine lines, uneven tone and texture.

First Aid Beauty Ultra Repair Cream

A rich yet fast-absorbing cream designed to comfort dry, stressed and eczema-prone skin. Formulated with colloidal oatmeal, it soothes irritation, strengthens the skin barrier and delivers long-lasting hydration from the first application.

AM Step 9: Sunscreen

The best form of anti-ageing is staying loyal to your daily SPF application. UV exposure is viewed as a major contributor to fine lines, pigmentation and barrier damage, which is why sunscreen is applied consistently year-round, explains Dr. Yoo. “Daily sun protection is treated as an essential preventive skin-care habit, not just something reserved for beach days or outdoor activities.” Japanese sunscreens are typically formulated to be lightweight, non-sticky and comfortable enough for everyday wear. “They often offer broad-spectrum protection with both SPF and high PA ratings, making it easier for users to choose formulas that effectively defend against both UVB and UVA rays.”

Innisfree Hyaluron Moist Sunscreen

If you struggle with sunscreens that feel heavy or chalky, this one is a pleasure to wear. The serum-like texture sinks in quickly, keeps skin comfortably hydrated and leaves no white cast behind. With added hyaluronic acid, it works just as well under makeup as it does on bare skin.

La Roche-Posay Anthelios UVMUNE400 Invisible Fluid

A reliable favourite for a reason, this one’s gentle, lightweight and easy to wear every day. It sits well under makeup and is especially good for sensitive or acne-prone skin. The kind of sunscreen you’ll actually remember to reapply.

This article first appeared on Vogue.com

Tags: , , , ,
Best oLive
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.