Land of the rising sunscreen: Move over K-beauty, Japanese skincare products are India’s next big obsession

Land of the rising sunscreen: Move over K-beauty, Japanese skincare products are India’s next big obsession

Haircare and sun care have emerged as key growth segments within J-beauty, led by products centred on scalp health, hydration and lightweight formulations. Myntra hosts sunscreen, scalp-care and cleansing oil products and premium haircare treatments like Shiseido, Biore, DHC, Tsubaki, Fino and &honey. While K-beauty popularized trend-led, multi-step skincare routines, J-beauty is more closely associated with minimalist, efficacy-led products focused on long-term skin health.

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Woman Lying on Blue and White Textile

Why Cloud Skin Is the Next Big Thing After Glass Skin in Korean Beauty Trends for K-Beauty

Korean beauty trends have long shaped global skincare and makeup standards, from multi-step routines to complexion-focused aesthetics. For years, glass skin dominated the conversation with its ultra-glossy, reflective finish. However, as beauty preferences evolve, a softer and more wearable look is gaining momentum. Enter cloud skin, a rising trend expected to define K-beauty 2025 with its balanced, diffused glow and effortless elegance.

This shift reflects changing lifestyles, climate considerations, and a growing preference for skin that looks healthy rather than flawless. Cloud skin offers a modern alternative that still embraces the signature dewy look associated with Korean beauty, but in a more understated way.

What Is Cloud Skin?

Cloud skin is a complexion trend characterized by a soft-focus, velvety finish that mimics naturally well-moisturized skin. Instead of a high-shine surface, it delivers a subtle luminosity that appears smooth, fresh, and breathable. The goal is skin that looks calm and refined, with light reflecting gently rather than sharply.

Unlike glass skin, which prioritizes intense hydration and visible shine, cloud skin focuses on balance. Hydration remains essential, but it is paired with texture refinement to create a diffused glow. This approach aligns with broader Korean beauty trends that emphasize skin health, realism, and comfort.

Why Glass Skin Is Falling Out of Favor

Glass skin gained popularity for its aspirational, almost porcelain-like appearance. However, maintaining such a look often requires multiple layers of products and frequent touch-ups. As consumers become more ingredient-conscious and time-aware, overly complex routines are losing appeal.

Additionally, climate and lifestyle factors play a role. In humid environments or busy daily schedules, high-shine finishes can feel impractical. Cloud skin addresses these concerns by offering a polished appearance that is easier to maintain, making it more suitable for everyday wear in K-beauty 2025.

How Cloud Skin Differs From Glass Skin

The primary difference lies in finish and intention. Glass skin aims for maximum luminosity, often resulting in a wet or glossy appearance. Cloud skin, on the other hand, sits between matte and dewy. It softens the skin’s surface while retaining a healthy glow.

From a visual standpoint, cloud skin blurs imperfections rather than highlighting them with shine. It creates an even complexion that looks naturally smooth, making it appealing to those seeking a refined but low-effort dewy look.

What Does Cloud Skin Look Like?

Visually, cloud skin appears plush and airy, much like the name suggests. The skin looks hydrated without appearing oily, with pores and fine lines subtly blurred. Light reflects softly across the face, giving a fresh and youthful impression.

This aesthetic aligns with modern Korean beauty trends that favor understated elegance. Instead of dramatic finishes, the focus is on skin that looks consistently healthy throughout the day.

Are you ready for the cloud skin trend?

How to Achieve the Cloud Skin Look

Skincare Approach

The foundation of cloud skin begins with proper skincare. Lightweight hydration is key, using products that moisturize without leaving residue. Toners, essences, and gel-based moisturizers help maintain skin balance while supporting the skin barrier.

Exfoliation and barrier care are also important, as smooth texture enhances the soft-focus effect central to cloud skin. Overly rich or heavy products are generally avoided.

Makeup Techniques

Makeup for cloud skin is minimal and strategic. Sheer foundations or skin tints with satin finishes are preferred over full-coverage formulas. Light powder application helps control excess shine while preserving luminosity.

Blurring primers and soft-finish cushions are commonly used to enhance the diffused glow. The result is a complexion that feels breathable and natural, aligning with the evolving standards of K-beauty 2025.

Products Commonly Associated With Cloud Skin

Cloud skin relies on thoughtfully selected products that enhance hydration and texture without creating excessive shine. Instead of heavy layering, this approach prioritizes lightweight formulas that support a soft, diffused finish while maintaining a natural dewy look associated with modern Korean beauty trends.

  • Lightweight hydrating toners and essences that prep the skin without residue
  • Gel or lotion-type moisturizers that balance moisture and absorption
  • Sheer foundations or skin tints with satin or soft-matte finishes
  • Blurring primers or finely milled powders used sparingly to refine texture

Why Cloud Skin Is Trending in K-Beauty 2025

The rise of cloud skin reflects broader shifts within K-beauty 2025, where practicality and skin realism are becoming more important than high-shine perfection. As routines simplify and consumer expectations evolve, cloud skin offers a more adaptable interpretation of the classic dewy look.

  • Preference for wearable, everyday-friendly Korean beauty trends
  • Increased emphasis on skin health and comfort over dramatic finishes
  • Influence of celebrities and digital beauty content promoting softer aesthetics
  • Greater adaptability across skin types, climates, and lifestyles

Conclusion

The transition from glass skin to cloud skin signals a new chapter in Korean beauty trends. With its soft-focus finish and balanced dewy look, cloud skin offers a more wearable and inclusive approach to complexion aesthetics. As K-beauty 2025 approaches, this trend is set to redefine how healthy, radiant skin is perceived. It’s less about shine, and more about harmony.

Frequently Asked Questions

What is cloud skin in Korean beauty?

Cloud skin is a complexion trend that focuses on a soft, diffused glow rather than high shine. It emphasizes balanced hydration and smooth texture.

Is cloud skin suitable for all skin types?

Yes. Cloud skin can be adapted for oily, dry, and combination skin by adjusting skincare and base products to suit individual needs.

Does cloud skin still count as a dewy look?

Cloud skin offers a more subtle version of the dewy look. It maintains radiance without the glossy finish associated with glass skin.

Will cloud skin replace glass skin completely?

While glass skin may remain popular for certain occasions, cloud skin is expected to become the dominant everyday look in K-beauty 2025 due to its practicality and versatility.

Originally published on beautyworldnews.com

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A dermatologist's guide to wedding skincare: Expert tips for a natural bridal glow on your big day

A dermatologist’s guide to wedding skincare: Expert tips for a natural bridal glow on your big day

Your wedding day is one of the most important days of your life. From selecting your wedding lehenga to jewellery, picking your hairstyle and getting the makeup right, everything contributes to creating the bridal glow. But in between planning for all these aspects, brides-to-be often end up neglecting skincare.

Get glowing skin on your wedding with these tips(Freepik)

What’s worth not forgetting is that while makeup can enhance your beauty, true glow comes from healthy, nourished skin. The secret to that flawless bridal look is a well-planned skincare routine that starts months before the big day. So, for all those beautiful bride-to-be, here is a quick guide for glowing skin for a bridal look that lasts from the ceremony to the final dance.

Wedding Skincare Guide for brides-to-be

Dermatologist Dr Shweta Tripathi, Co-founder at MySkindom, tells HT ShopNow, “For a wedding glow, it’s better to start way early before your D-day. Apart from skincare, it is also important to stay hydrated and eat well. ”

Start Early — The 3-Month Rule

Bridal glow doesn’t happen overnight. It is something you build with regular care and consistency. “As a dermatologist, I always remind brides to start your skincare routine early, preferably 3-6 months before their wedding. This gives enough time to address issues such as pigmentation, acne scars, uneven skin tone or texture, and to build skin resilience”, says Dr Tripathi.

In case you have breakouts, acne, or pigmentation, you can consult a dermatologist beforehand. She suggests to drink plenty of water (or hydrating fluids like coconut water), and eat an antioxidant-rich diet of fruits, vegetables, nuts and seeds as these habits will really make the skin look healthy from within. Moreover, try staying away from fried and oily food to avoid acne and breakouts.

Follow the basic CTM routine consistently

Keep your skincare routine simple with basic cleansing, toning, and moisturising (CTM). Maintain consistency by using the products as per your skin type. A consistent skincare routine is much better than applying some last-minute skincare products.

Morning routine:

Cleanser: Use a gentle cleanser to wash off impurities and dirt and prep your skin.

Toner: Make toner your daily BFF as it helps balance pH and tighten pores.

Serum: Use a face serum daily for the ultimate glow. Opt for a vitamin C face serum to boost your glow and even-toned skin

Moisturiser: Choose a moisturiser as per your skin type. A good nourishing cream or moisturiser keeps your skin soft and hydrated throughout the day.

Sunscreen: Never skip using a sunscreen. In fact, this is non-negotiable! Even indoors, SPF protects you from dullness and premature ageing.

Night routine:

Remove makeup: Your skin will thank you for this later. But never forget to remove your makeup. Use a makeup remover wipe or micellar water to clean away your makeup or dirt residue before going to bed.

Exfoliate (2–3 times a week): Exfoliate your skin at least twice a week. Exfoliation gently buffs away blackheads and dead cells.

Face Serum: Treat your skin with a face serum at night, too. Retinol or hyaluronic acid face serum helps repair and renew your skin.

Night Cream: Finally, finish your nighttime skincare with a nourishing night cream to lock in hydration while you sleep.

Weekly skin pampering

Your skin deserves at least a weekly dose TLC! Weekly pampering helps maintain that glow and freshness. Go for facials or treatments, or opt for DIY face masks for that glow.

DIY face masks: You can create your own DIY face masks using homemade products. Choose natural ingredients like honey, yoghurt, turmeric, and aloe vera for your skin that can work wonders.

Professional facials: Go for hydrating or brightening facials every 2–3 weeks, but avoid trying anything new too close to the wedding.

Body care: Remember, your glow shouldn’t stop at your face. Scrub, exfoliate, and moisturise your body regularly for even-toned, soft skin.

Tackle specific skin concerns

Every bride has her unique skin story, whether it’s acne, dryness, or uneven tone. You can tackle these skin issues with certain skin ingredients. This gives enough time to address issues such as pigmentation, acne scars, uneven skin tone or texture, and to build skin resilience. Begin to address pigmentation or hair care concerns at least 6 months before the wedding date. For any booster to be injected, go for it at least 1 month before the wedding. And for any laser hair reduction, keep at least an 8-month window.

For acne-prone skin: Choose products with salicylic acid or tea tree oil.

For pigmentation: Vitamin C and niacinamide help fade dark spots.

For dry skin: Look for hydrating ingredients like ceramides and hyaluronic acid.

For oily skin: Gel-based moisturisers and mattifying toners keep shine in check.

However, consult a dermatologist before using these ingredients.

Don’t forget the basics

No product can replace the power of a healthy lifestyle. Indulge in a healthy lifestyle before your D-Day to glow on the special night.

Sleep enough: Sleep for at least 7–8 hours for that fresh, rested glow.

Stay stress-free: Stress = breakouts. Try yoga, meditation, or simply a walk in the fresh air.

Exercise and burn those calories: Exercise boosts blood circulation, along with burning some fat, and gives you that lit-from-within glow.

The final week countdown

Know that the final few days before the wedding day are not the time to experiment. Rather, just stick to what your skin already loves. “The week before the wedding should be about keeping the skin calm and rested. Your skin regenerates while you sleep — this helps reduce dark circles, puffiness, and dullness. So, get adequate sleep of at least 7–8 hours.”, says Dr Tripathi. She further mentions that when a bride cares for her skin holistically, internally and externally, the makeup doesn’t just sit better, the glow feels effortless and authentic. A combination of discipline, wellness, and confidence is the true essence of bridal radiance.

(Note to readers: This article is for informational purposes only and not a substitute for professional medical advice. Always seek the advice of your doctor with any questions about a medical condition.)

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Skincare tips for grooms to be: Pre-wedding tips to match your bride's glow on your big day

Skincare tips for grooms to be: Pre-wedding tips to match your bride’s glow on your big day

Weddings are not just about vibrant decor or stunning outfits. It is also a time to invest in a proper skincare routine to wear the best glow for your special day. Gone are the days when grooms would just show up clean shaved, wearing the wedding outfit. Today’s man indulges in a proper skincare ritual to look their best on their D-Day, and match their bride’s glow.

Skincare tips for grooms to be(Pexels)

If your wedding is just a couple of weeks away, it’s the perfect time to start investing in your skin to make a noticeable difference.

Pre-wedding skincare tips every groom-to-be

“Grooms like to keep the skincare simple. Start with a good exfoliating face wash once a day, follow it up with a light ceramide-based moisturiser and don’t forget a water-based sunscreen. For eye care, go for a thick moisturiser, and keep the beard area soft with gentle shaving,” dermatologist and aesthetic medicine specialist Dr Geeta Mehra, founder of Skin & You Clinic, tells HT ShopNow.

Start early: At least 2–3 months before the wedding

Good skin takes time. Begin your skincare routine early, so your skin has enough time to heal, adjust to new products, and glow naturally. Consistency is key, so, don’t expect results overnight.

Follow the basic CTM routine

Cleansing, toning, and moisturising is not just meant for women. Men should also follow this basic skincare ritual, whether they are getting married or not. This skincare routine twice a day helps maintain clear and healthy skin.

Cleanser: A cleanser is one of the most crucial skincare products. Use a gentle face wash suitable for your skin type.

Toner: A toner helps minimise pores and control oil without drying your skin. Make it a point to cleanse your face with a toner to remove excess dirt, grime, giving you a clearer looking skin.

Moisturiser: Never skip a moisturiser, come what may. A moisturiser keeps your skin supple and prevents dullness or flaking. Choose a moisturiser as per your skin type or skin concerns. Choose an oil-free moisturiser if you have acne-prone or oily skin, and go for a hydrating moisturiser if your skin in dry and flaky.

Never skip sunscreen

If you thought that sunscreens are not for you, it’s time to rethink! Sun exposure accelerates tanning, dark spots, and premature ageing. Apply a broad-spectrum SPF 30 or higher every morning, especially if your wedding events include outdoor shoots or ceremonies. Sunscreen ensures your skin tone remains even and photogenic.

Get regular exfoliation

Dead skin cells can make your face look rough and tired. So, exfoliate your skin at least twice a week to brighten your skin and prevent clogged pores. You can opt for face scrubs from the list below:

  • Physical scrubs for normal or oily skin
  • Chemical exfoliants (AHA/BHA) for sensitive or acne-prone skin
  • Avoid over-exfoliation to prevent irritation.

“A good facial goes a long way on looking good the wedding day, you can also use a hydrating or lightening face pack as needed”, Dr Fazalbhoy says.

Keep yourself hydrated

Keeping yourself hydrated is a solution to most of your skin problems. Hydrated skin appears firmer, smoother, and more radiant. Increase your daily water intake and include water-rich foods like cucumbers, citrus fruits, and melons. Limit caffeine and alcohol, as they dehydrate the skin, especially during pre-wedding celebrations.

Manage facial hair thoughtfully

Grooming matters. Whether you’re planning to flaunt a full-grown, or a subtle beard, make it a point to tame your whiskers to look your best. Here are a couple of pointers you need to take care of to manage your facial hair:

  • Trim regularly to maintain shape
  • Use a beard oil or balm to soften facial hair
  • Consider a pre-wedding professional shave or grooming session

A pro tip is if you’re prone to razor bumps, switch to a gentler razor or try shaving creams suitable for sensitive skin.

Also read: From beard to body: Top 8 grooming tools for men that every contemporary man needs

Prioritise sleep and stress management

Wedding planning can be stressful. But lack of sleep leads to puffy eyes, dull skin, and breakouts. Try to take adequate rest and sleep at least for 7–8 hours. You can also incorporate relaxation techniques such as deep breathing, meditation, light exercise or yoga. After all, healthy lifestyle habits show on your skin more than you think.

“Lastly, it is also crucial to avoid too much sugar and alcohol and stay hydrated,” Dr Fazalbhoy asserts.

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Korean skincare routine: 10-steps to get perfect glass-like glowing skin

Makeup forecast 2026: Minimal and natural looks will rule, say celebrity makeup artists

Truth about sunscreen you wish you knew earlier: 7 common myths busted by a skin expert

How to do smokey eye makeup: Our step-by-step guide to flaunt bold, shimmery eyes

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