Doctors have warned against being influenced by advertisements promoting so-called miracle beauty treatments on digital platforms, noting that filters and edited images on social media have helped create unrealistic beauty standards, raised expectations and reduced acceptance of natural differences in facial and body features. Picture used for illustrative purpose only.

Doctors warn against social media beauty myths and overreliance on cosmetic procedures

Experts urge patients to prioritise skin health, realistic expectations and medical qualifications over online trends and marketing claims

Dubai: Doctors have warned against being influenced by advertisements promoting so-called miracle beauty treatments on digital platforms, noting that filters and edited images on social media have helped create unrealistic beauty standards, raised expectations and reduced acceptance of natural differences in facial and body features.

They also cautioned against a growing tendency among some dermatologists, particularly recent graduates, to focus on cosmetic procedures at the expense of diagnosing and treating skin diseases, despite increasing social and psychological pressures related to appearance.

Experts said several factors are driving this shift, including the quick financial returns associated with cosmetic procedures, rising demand for aesthetic treatments, advances in minimally invasive techniques, ease of performing such procedures and shorter recovery periods.

They stressed that addressing the trend requires a shared effort from patients, doctors and the beauty industry, with skin health and patient safety taking precedence over commercial considerations. They also urged patients to choose doctors based on qualifications and experience rather than social media popularity or advertising exposure.

Dermatology consultant Dr Anwar Al Hammadi

Dermatology consultant Dr Anwar Al Hammadi said the growing obsession with cosmetic procedures has negatively affected the core of dermatology, with some doctors focusing on Botox, filler injections and other high-demand treatments that generate rapid returns while neglecting the treatment of skin diseases.

He stressed the need to maintain a balance between cosmetic and therapeutic dermatology.

“A doctor who has spent many years studying medicine and specialising should not limit their professional ambition to quick cosmetic procedures,” he said.

Al Hammadi described dermatology as a broad medical specialty closely linked to both physical and mental wellbeing. He noted that it overlaps with several disciplines, including internal medicine, rheumatology, psychiatry and surgery, and continues to evolve through rapid scientific and therapeutic advances.

“We want the real dermatology that patients need. If everyone turns to cosmetics, who will treat skin diseases?” he said. “There is no objection to practising cosmetic medicine, provided it is not at the expense of the specialty’s medical and humanitarian mission.”

He explained that the skin can serve as a window into overall health, with changes in the skin and nails sometimes indicating conditions such as iron deficiency or liver and kidney diseases.

Al Hammadi added that patients often visit dermatology clinics carrying emotional burdens as well as physical concerns.

“A patient may come burdened with anxiety, fear and a loss of self-confidence because of a slight change in appearance,” he said.

He warned about the psychological impact of bullying and negative comments about appearance, even when made jokingly by friends or family members. Such experiences can drive people towards unsafe practices, including the use of unverified products, unsuitable treatments or potentially harmful cosmetic solutions.

According to Al Hammadi, the role of a dermatologist often extends beyond improving physical appearance to helping patients regain confidence and develop a healthier self-image.

He said social media filters and heavily edited images have reinforced unrealistic beauty ideals, encouraging some people to focus excessively on perceived imperfections.

“Beauty does not mean perfection,” he said. “It is based on harmony between outward appearance, self-confidence, intellect and spirit.”

Al Hammadi also warned against advertisements claiming guaranteed results for skin and hair treatments, particularly those promoting complete skin-tone uniformity.

“There is no such thing as perfectly uniform skin tone in a healthy person. Variations and tanning are natural and genetic,” he said.

He cautioned against excessive scrutiny of facial features in mirrors or under magnifying lights, noting that some individuals become fixated on minor or even imagined flaws to the extent that it affects their quality of life.

Al Hammadi stressed that expensive or newly introduced treatments are not automatically the best option for every patient. He said treatment decisions should be guided by accurate diagnosis, scientific evidence and individual medical needs rather than marketing claims.

He also advised patients to select doctors based on qualifications, experience and professional practice rather than the size of their social media following.

“Taking care of one’s appearance is legitimate, but it should not become a source of psychological stress or self-rejection,” he said.

Dermatology consultant Dr Marwa Al Badawi

Dermatology consultant Dr Marwa Al Badawi said social changes in recent years have altered perceptions of ageing and appearance, amid growing pressure to look youthful and idealised.

She noted that the desire to improve appearance is often linked to self-confidence and personal satisfaction, making it important for doctors to understand the motivations behind requests for cosmetic procedures rather than focusing solely on physical changes.

Al Badawi said advances in minimally invasive procedures, including injectables and laser treatments, have made cosmetic treatments more accessible and popular by reducing recovery times.

She added that dermatology has undergone a significant transformation over the past two decades, with demand for aesthetic and preventive treatments increasing alongside the continued need to treat conditions such as acne, eczema, psoriasis and skin cancer.

“The growth of cosmetic dermatology should not come at the expense of therapeutic dermatology, which remains a fundamental pillar of the specialty,” she said.

Al Badawi stressed that doctors must set realistic expectations and be prepared to decline requests when desired outcomes are unattainable or unsafe, particularly when motivations stem from social pressures or dissatisfaction with appearance.

She said doctors have a responsibility to educate patients about the natural effects of ageing and to explain realistically what medical procedures can and cannot achieve.

“The ethical medical decision must place a patient’s physical and psychological wellbeing above commercial considerations and financial returns,” she said.

Looking ahead, Al Badawi warned that if large numbers of dermatologists focus exclusively on cosmetic procedures, it could affect the availability of specialists capable of managing complex skin diseases and participating in clinical research and treatment development.

“Cosmetics are part of dermatology, but they should not overshadow the rest of the specialty or turn it into a purely commercial practice divorced from its therapeutic and humanitarian mission,” she said.

Dermatology consultant Dr Rana Abu Tarab

Dermatology consultant Dr Rana Abu Tarab said meaningful change requires the combined efforts of patients, doctors and the beauty industry.

She emphasised that health awareness should be the starting point.

“An informed patient is interested not only in having more beautiful skin, but also in understanding skin health, the causes of their condition and the most appropriate treatment based on an accurate medical diagnosis,” she said.

Abu Tarab added that doctors have a responsibility to uphold professional ethics and recommend treatments that genuinely meet patients’ needs, while the beauty industry must promote safe and responsible practices that prioritise health and safety.

She said the success of a dermatologist should not be measured by the number of cosmetic procedures performed but by the ability to diagnose and treat skin diseases and improve patients’ quality of life.

Dermatology and skincare

Beauty expert Raja Atlas

Beauty expert Raja Atlas said achieving a balance between dermatology and cosmetic skincare requires close cooperation between dermatologists and skincare specialists, with each working within their area of expertise.

She explained that dermatologists are responsible for diagnosing and treating skin diseases, while skincare specialists help improve appearance and maintain treatment results. Cosmetic procedures, she said, should never replace medical treatment where specialised care is required.

Atlas stressed that greater public awareness is essential to correcting misconceptions about beauty and skincare.

“Beautiful skin starts with healthy skin,” she said, adding that understanding the skin’s needs helps people choose suitable products and treatments while avoiding unnecessary procedures and passing beauty trends.

She said responsibility is shared between patients and healthcare professionals, who should provide realistic advice and encourage people to prioritise skin health before pursuing cosmetic enhancement.

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Doctor's Cosmetics [Jullants] Developed by Cosmetic Dermatologist Dr. Etsuko Takasu|CN ひつじのぷー

Doctor’s Cosmetics [Jullants] Developed by Cosmetic Dermatologist Dr. Etsuko Takasu|CN ひつじのぷー

Summary

For those who feel that their usual skincare routine is no longer enough. Developed by cosmetic dermatologist Dr. Etsuko Takasu, “Jullants” is luxuriously formulated with 3GF ingredients that promote skin regeneration based on medical knowledge. You can achieve authentic anti-aging care that awakens the skin’s inherent power, rather than relying on temporary hydration. With a logical approach that can be safely incorporated even by those with sensitive skin, gain confidence in your future skin. Why not start a satisfying skincare habit here?

Introduction to Jullants Developed by Etsuko Takasu | Authentic Anti-Aging Care from Your 40s

Have you ever been shocked when looking in the mirror to realize that your face lacks the firmness and radiance it once had? After passing your late 30s, you may find yourself experiencing more moments where you realize your skin has reached a turning point, such as feeling that the skincare products you once trusted are suddenly “not enough,” or noticing your skin becoming sensitive during seasonal changes.

I, too, used to be comforted by the glamorous scents of department store cosmetics, but as my skin dryness and signs of aging became more serious, I felt frustrated that superficial hydration could not solve the problem. Amidst this uncertainty, I discovered “Jullants,” developed by cosmetic dermatologist Dr. Etsuko Takasu. Her selection of ingredients based on medical knowledge and the perspective unique to an expert who has faced many skin concerns in clinical practice were exactly the answers my mature skin was looking for.

In this article, I will explain why “doctor’s cosmetics” developed by experts are effective for anti-aging, the mechanism of the 3GF formulation behind them, and the reasons why they can be safely incorporated even by those with sensitive skin, while sharing my own personal experience. Let’s confirm the concrete steps together on how to prepare your future skin by switching to evidence-based skincare.

Even in a busy daily life, taking time to care for your skin is an important process for regaining confidence. For those who want to choose care that they can feel convinced about, I have organized information that will serve as the first step toward authentic anti-aging care.

Why Jullants, Developed by a Cosmetic Dermatologist, Is Chosen for Mature Skin

The Mechanism of 3GF Formulation Based on Medical Knowledge

My skin condition felt somewhat unstable, and I could no longer feel the firmness and radiance I once had. While struggling with these concerns, I arrived at skincare formulated with 3GF, developed based on knowledge cultivated over many years at the Takasu Clinic, a site of cosmetic medicine. The effect expected from doctor’s cosmetics lies in an approach that goes beyond mere hydration to awaken the skin’s inherent power.

3GF refers to three ingredients: EGF (Epidermal Growth Factor), FGF (Fibroblast Growth Factor), and IGF (Insulin-like Growth Factor). These naturally exist in our bodies and play an important role in supporting cell proliferation and regeneration. However, as we age, the secretion of these factors decreases rapidly, which becomes a factor in causing disrupted skin turnover, dryness, and signs of aging such as lack of firmness. 3GF-formulated cosmetics aim to improve the condition of the skin from its foundation by supplementing these factors.

Specifically, it works to promote repair and regeneration at the cellular level for skin whose turnover cycle tends to be disrupted. For example, when I started using 3GF-formulated products, after a few weeks, I noticed that the texture of my skin felt smoother when washing my face, even though I had never felt a change in my skin the next morning no matter how expensive the serum I used before. It felt as if proper nourishment was reaching my neglected skin, drawing out its power to become healthy on its own. I feel that this is a realization that can only be obtained because of a design based on a medical perspective that supports the improvement of skin turnover, unlike care that only forms a film from the outside.

Also, what is considered important in such doctor’s cosmetics is safety for mature, fluctuating skin. If you try to forcibly activate your skin with strong ingredients in a hurry for anti-aging care, it can conversely lead to inflammation and redness. Since 3GF ingredients work on the mechanisms that the skin naturally possesses, there is a sense of security that they will gently accompany you even when your skin is in a delicate state, regardless of your skin type. I myself used to have tingling skin almost every time the seasons changed, but since switching to products with this formulation, I think the time it takes for my skin to regain its calm has shortened.

Care backed by professional knowledge is a wise investment for living with your own skin for a long time, rather than chasing temporary trends. Cosmetics are not pharmaceuticals, but by choosing based on scientific evidence, you can have firm conviction and confidence in your daily skincare. First, try using a trial set and carefully observe the changes in your own skin. The daily accumulation should become the power that supports your own skin years from now.

Choosing 3GF-formulated cosmetics is a rational choice that looks toward the future of your skin, and it is the starting point for a positive daily life where you look forward to looking in the mirror little by little.

Etsuko Takasu’s Commitment to Supporting Anti-Aging Care for Sensitive Skin

When you start to feel changes in your skin, everyone must have had the experience of trying many skincare products and eventually not knowing which one to choose. Especially if you have sensitive skin, you are always anxious about whether you will experience tingling or redness every time you incorporate a new product. Amidst such hesitation, the skincare brand handled by Dr. Etsuko Takasu is one I place my trust in. The conditions for a product that “can be used safely every day,” which she arrived at precisely because she is a doctor who has touched many skins in the field of cosmetic dermatology, were very simple and convincing.

The doctor’s commitment is not just to pack in active ingredients, but to make absolutely no compromises in the quality control of the ingredients. No matter how excellent an ingredient is, it is counterproductive if it becomes an irritant to the skin. When I actually picked up a Jullants product for the first time, I was surprised by the gentleness of its texture. I feel that the sensation of it blending smoothly into the skin is proof of a calculated formulation balance. For those with sensitive skin, the balance between “offense” and “defense” is important in anti-aging care. Because this doctor’s cosmetic is based on the logic of delivering necessary moisture and anti-aging ingredients while maintaining the skin’s inherent barrier function, you can start using it with peace of mind even if your skin is prone to fluctuations.

For example, when I was able to feel that the firmness and radiance of my skin were maintained even if I reduced the steps of layering in the busy morning time, I felt I could understand the essence of this care. Because it is designed based on abundant clinical experience at the Takasu Clinic to minimize irritation to the skin while allowing you to feel certain results, it becomes a very reassuring option for people like me who “have a commitment to ingredients but have sensitive skin and find it difficult to choose.”

Skincare is not a one-time event, but a daily accumulation. That is why I believe that finding products that support your skin condition from a doctor’s perspective is the best investment for your future skin. If you feel you haven’t found the right skincare for you yet, the best shortcut is to start with a trial set and see for yourself how your skin reacts and how it changes by the next morning. Incorporating care based on solid medical evidence should help eliminate the anxiety of being swayed by excessive information and become an important step toward carefully facing your own skin.

Etsuko Takasu Skincare packed with Dr. ‘s expertise goes beyond mere cosmetics; it is like a partner for living a healthy daily life. Even for sensitive skin, by choosing the right ingredients and reliable doctor’s cosmetics, anti-aging care can be transformed into a more free and positive habit. If you haven’t been satisfied with your skincare so far, why not start simply by having a dialogue with your own skin?

How to effectively incorporate Jullants and your first anti-aging care experience

How to maximize the comfort of Jullants and the effects of using the full line

As you age, do you ever feel that the texture of your skin or the severity of your dryness is different from before? I, too, used to be soothed by the gorgeous scents of department store cosmetics, but at one point, I began to suffer from the feeling that no matter what I used, it was “somehow lacking” or that “only the surface felt moisturized.” That was when I encountered Jullants skincare. The comfort of Jullants is a cut above the heavy feeling of so-called high-moisturizing products, and I was surprised by the sense of penetration that smoothly blends into the skin. Even for those who dislike stickiness, the texture is easy to continue using regardless of the season, and it has a sense of reliability that gently conditions adult skin.

In skincare, the actual feeling on the skin differs significantly between using items individually and using the full line. In the case of Jullants, the 3GF contained in all products consistently continues to condition the base of the skin from face wash to cream. For example, by layering a cream with a firm texture directly onto the skin after applying the serum, I was able to strongly feel the sensation of the skin being satisfied. Once your skin’s rhythm is regulated by using the full line, you will notice changes in your skin tone and how your makeup applies when you look in the mirror during your morning face wash. I am convinced that to support the normalization of adult skin turnover, the shortcut is not one-off care, but continuing a consistent approach by using the full line.

I will introduce the specific method I actually incorporate. First, after washing my face, I immediately use plenty of rich lotion, followed by replenishing ingredients with a serum. Finally, I seal it with milky lotion or cream. It is a very basic procedure, but it is important to perform these steps every day without fail. Especially when you are a busy manager or have a responsible job, you tend to lean toward time-saving, but the reason I recommend these doctor’s cosmetics is that they are designed to work on the skin reliably while being simple. If you are anxious about buying everything at once, I think starting with a trial set is the lowest-risk and wisest choice to confirm compatibility with your own skin.

Believing in the future skin changes that continuous care can achieve, why not review your current skincare first? Even for me, who used to feel depressed looking in the mirror every day, by experiencing the comfort of Jullants and performing daily care carefully, I have begun to feel that my skin is responding. Skin changes do not appear overnight, but accumulating products based on medical knowledge is the best investment in yourself. Instead of being bound by the number that is your age, please try to face the importance of care that cherishes your skin at this very moment.

Start with a trial set! How to begin anti-aging care without failure

When you reach your late 30s, a moment arrives when the cosmetics you have loved until now suddenly feel “lacking.” Nasolabial folds that deepen every time you look in the mirror, and dullness that cannot be hidden by evening. When I faced such aging signs, I rushed to jump on expensive serums, but I had the experience of regretting it because my skin became irritated. Because adult skin is prone to sensitivity, I learned that the best shortcut is not to change everything at once, but to carefully try it out starting with a trial set.

The reason the Jullants trial set is recommended is that Dr. Etsuko Takasu, a cosmetic dermatologist, designed it by packing in her own knowledge of sensitive skin care. For a type like me who carries the anxiety of what if I buy the full product and it doesn’t suit my skin, a set where I can experience the full line in a short period was a very reassuring option. Actually, I was anxious at first, but because I could observe skin changes while checking the compatibility of ingredients one by one, I was able to try it with peace of mind without much mental burden.

The most important thing in anti-aging skincare from the late 30s is to draw out the self-repairing power that the skin originally possesses. The products included in the Jullants set contain an ingredient called 3GF that penetrates to the stratum corneum of the skin, supporting plump firmness from the inside. As an episode of actually using it, I noticed that my skin, which used to have foundation flaking off due to dryness, has been moist and calm until night since I started care with Jullants. By continuing to use it, the skin texture is refined, and it feels different in smoothness when touched with fingertips.

When looking at “Jullants reviews” on the internet, you may sometimes see voices of anxiety such as “Isn’t it too stimulating because it’s high-end doctor’s cosmetics?”, but what many users are convinced of is the balance between its gentleness on the skin and its reliable results. What I felt when I actually used it was the lack of irritation and the difference in the brightness of my skin the next morning. If you are currently worried that your aging signs are not improving no matter what you use, please try to confirm the compatibility with your own skin with a small step called a trial.Jullants reviews on the internet

Anti-aging care is not about riding a temporary boom, but steadily accumulating correct habits based on medical knowledge, which is the best investment for your future skin. With a trial set, you can objectively judge the ingredients and textures your skin needs right now within a reasonable range. First, for a few days, try to experience how the ingredients developed by experts with great care will accompany your skin. That will be a sure step toward maintaining beauty with conviction.

Summary

Have confidence in your future skin with convincing care

I have tried many cosmetics so far and have taken detours without getting the results I wanted, but since I started focusing on choosing ingredients based on medical knowledge, I have become able to accept skin changes calmly. Products like Jullants, where you can see the face of the developer, have a sense of conviction in their background above all else, so there is no hesitation in daily care.

What is important in anti-aging care is to continue building a foundation that draws out the skin’s inherent power rather than seeking temporary improvement. The time spent carefully facing your own skin and choosing what suits your current condition also becomes an important moment to treat yourself.

When incorporating new skincare, it is natural to feel anxious about whether it will suit your skin. That is why I recommend first checking the compatibility with your own skin with a trial set. As a first step to starting full-scale anti-aging care, please try experiencing its comfort on your own skin first.

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Hindustan Times News

30s vs 40s skin: Doctor’s simple 3-step minimalist routine that actually works

In your 20s, skincare is often experimental, trying trends, layering actives, and chasing quick results. But as you move into your 30s and 40s, your skin and your approach to it start to change. There’s a visible shift today towards simpler, more consistent routines. Not because it’s trending, but because skin at this stage doesn’t respond well to excess. Overuse of actives, constant product switching, and aggressive treatments can end up doing more harm than good. At this stage, the focus moves from “doing more” to “doing what actually works.”

What should a 30-year-old’s skincare routine be? (Adobe Stock)

Tavishi Dogra is a health and wellness journalist with over eight years of experience in the field of health and wellness journalism. She knows how to explain complex health topics in a way that is easy to understand for many readers. Tavishi has written for respected publications like RSTV, Financial Express, Jagran, and Zee. She has a strong understanding of current health trends and social issues. Tavishi is dedicated to promoting holistic health and wellness solutions, which she shares in her articles about fitness, nutrition, and mental well-being. For more insights and updates on health, you can follow her work in the Hindustan Times.

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What changes in your 30s and 40s?

Collagen production begins to slow down, hydration levels dip, and the skin barrier becomes more fragile. “Add to that daily exposure to the sun, pollution, stress, and lifestyle habits, and these changes become more evident”, Dr Tanya Mishra Dixit, Maxillofacial Surgeon, tells Health Shots. This is why skincare in your 30s and 40s needs to be less reactive and more restorative, focused on maintaining skin health rather than constantly correcting it.

Why simpler skincare routines are working better?

We’re seeing more people move away from 10-step routines to something far more edited. “A good cleanser, a targeted treatment, a moisturiser, and sunscreen, used consistently and often, deliver better results than complicated routines that are hard to sustain”, says the doctor. Skin minimalism isn’t about doing less for the sake of it. It’s about removing what’s unnecessary and sticking to what your skin actually needs.

How do I repair my skin barrier quickly?

One of the biggest shifts in skincare today is the focus on the skin barrier. When the barrier is compromised, everything else follows acne, dullness, and sensitivity. “Ingredients like ceramides, peptides, and fatty acids help strengthen the skin barrier and keep it healthy”, says the expert. Even small changes like switching to a gentler cleanser or a more nourishing moisturiser can make a visible difference over time.

Prevention over correction

Instead of trying to fix things once they show up, the idea now is to stay ahead of them. You don’t need an elaborate routine, just a few basics done consistently:

  • Sunscreen every day
  • Retinol to support skin renewal
  • Antioxidants like Vitamin C protect against environmental damage

What matters more than anything else is consistency, not constantly trying something new or changing products.

Does skin lose elasticity when dehydrated?

Dehydration is one of the most common concerns in this phase, often manifesting as dullness or loss of elasticity. A routine that prioritises hydration, with ingredients like hyaluronic acid and ceramides, helps the skin look healthier and feel better.

Sleep, stress, diet, and hydration play a much bigger role than most people realise. You can’t make up for poor lifestyle habits with good skincare. Skincare in your 30s and 40s doesn’t need to be complicated. “In fact, it works better when it isn’t. The real shift is this from chasing trends to building habits, from quick fixes to long-term skin health,” says the expert. Because good skin, at this stage, isn’t about doing more and more but about getting the basics right, consistently.

(Disclaimer: This article is for informational purposes only and not a substitute for professional medical advice. Always seek your doctor’s advice for any questions about a medical condition. At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority.)

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