Doctor's Cosmetics [Jullants] Developed by Cosmetic Dermatologist Dr. Etsuko Takasu|CN ひつじのぷー

Doctor’s Cosmetics [Jullants] Developed by Cosmetic Dermatologist Dr. Etsuko Takasu|CN ひつじのぷー

Summary

For those who feel that their usual skincare routine is no longer enough. Developed by cosmetic dermatologist Dr. Etsuko Takasu, “Jullants” is luxuriously formulated with 3GF ingredients that promote skin regeneration based on medical knowledge. You can achieve authentic anti-aging care that awakens the skin’s inherent power, rather than relying on temporary hydration. With a logical approach that can be safely incorporated even by those with sensitive skin, gain confidence in your future skin. Why not start a satisfying skincare habit here?

Introduction to Jullants Developed by Etsuko Takasu | Authentic Anti-Aging Care from Your 40s

Have you ever been shocked when looking in the mirror to realize that your face lacks the firmness and radiance it once had? After passing your late 30s, you may find yourself experiencing more moments where you realize your skin has reached a turning point, such as feeling that the skincare products you once trusted are suddenly “not enough,” or noticing your skin becoming sensitive during seasonal changes.

I, too, used to be comforted by the glamorous scents of department store cosmetics, but as my skin dryness and signs of aging became more serious, I felt frustrated that superficial hydration could not solve the problem. Amidst this uncertainty, I discovered “Jullants,” developed by cosmetic dermatologist Dr. Etsuko Takasu. Her selection of ingredients based on medical knowledge and the perspective unique to an expert who has faced many skin concerns in clinical practice were exactly the answers my mature skin was looking for.

In this article, I will explain why “doctor’s cosmetics” developed by experts are effective for anti-aging, the mechanism of the 3GF formulation behind them, and the reasons why they can be safely incorporated even by those with sensitive skin, while sharing my own personal experience. Let’s confirm the concrete steps together on how to prepare your future skin by switching to evidence-based skincare.

Even in a busy daily life, taking time to care for your skin is an important process for regaining confidence. For those who want to choose care that they can feel convinced about, I have organized information that will serve as the first step toward authentic anti-aging care.

Why Jullants, Developed by a Cosmetic Dermatologist, Is Chosen for Mature Skin

The Mechanism of 3GF Formulation Based on Medical Knowledge

My skin condition felt somewhat unstable, and I could no longer feel the firmness and radiance I once had. While struggling with these concerns, I arrived at skincare formulated with 3GF, developed based on knowledge cultivated over many years at the Takasu Clinic, a site of cosmetic medicine. The effect expected from doctor’s cosmetics lies in an approach that goes beyond mere hydration to awaken the skin’s inherent power.

3GF refers to three ingredients: EGF (Epidermal Growth Factor), FGF (Fibroblast Growth Factor), and IGF (Insulin-like Growth Factor). These naturally exist in our bodies and play an important role in supporting cell proliferation and regeneration. However, as we age, the secretion of these factors decreases rapidly, which becomes a factor in causing disrupted skin turnover, dryness, and signs of aging such as lack of firmness. 3GF-formulated cosmetics aim to improve the condition of the skin from its foundation by supplementing these factors.

Specifically, it works to promote repair and regeneration at the cellular level for skin whose turnover cycle tends to be disrupted. For example, when I started using 3GF-formulated products, after a few weeks, I noticed that the texture of my skin felt smoother when washing my face, even though I had never felt a change in my skin the next morning no matter how expensive the serum I used before. It felt as if proper nourishment was reaching my neglected skin, drawing out its power to become healthy on its own. I feel that this is a realization that can only be obtained because of a design based on a medical perspective that supports the improvement of skin turnover, unlike care that only forms a film from the outside.

Also, what is considered important in such doctor’s cosmetics is safety for mature, fluctuating skin. If you try to forcibly activate your skin with strong ingredients in a hurry for anti-aging care, it can conversely lead to inflammation and redness. Since 3GF ingredients work on the mechanisms that the skin naturally possesses, there is a sense of security that they will gently accompany you even when your skin is in a delicate state, regardless of your skin type. I myself used to have tingling skin almost every time the seasons changed, but since switching to products with this formulation, I think the time it takes for my skin to regain its calm has shortened.

Care backed by professional knowledge is a wise investment for living with your own skin for a long time, rather than chasing temporary trends. Cosmetics are not pharmaceuticals, but by choosing based on scientific evidence, you can have firm conviction and confidence in your daily skincare. First, try using a trial set and carefully observe the changes in your own skin. The daily accumulation should become the power that supports your own skin years from now.

Choosing 3GF-formulated cosmetics is a rational choice that looks toward the future of your skin, and it is the starting point for a positive daily life where you look forward to looking in the mirror little by little.

Etsuko Takasu’s Commitment to Supporting Anti-Aging Care for Sensitive Skin

When you start to feel changes in your skin, everyone must have had the experience of trying many skincare products and eventually not knowing which one to choose. Especially if you have sensitive skin, you are always anxious about whether you will experience tingling or redness every time you incorporate a new product. Amidst such hesitation, the skincare brand handled by Dr. Etsuko Takasu is one I place my trust in. The conditions for a product that “can be used safely every day,” which she arrived at precisely because she is a doctor who has touched many skins in the field of cosmetic dermatology, were very simple and convincing.

The doctor’s commitment is not just to pack in active ingredients, but to make absolutely no compromises in the quality control of the ingredients. No matter how excellent an ingredient is, it is counterproductive if it becomes an irritant to the skin. When I actually picked up a Jullants product for the first time, I was surprised by the gentleness of its texture. I feel that the sensation of it blending smoothly into the skin is proof of a calculated formulation balance. For those with sensitive skin, the balance between “offense” and “defense” is important in anti-aging care. Because this doctor’s cosmetic is based on the logic of delivering necessary moisture and anti-aging ingredients while maintaining the skin’s inherent barrier function, you can start using it with peace of mind even if your skin is prone to fluctuations.

For example, when I was able to feel that the firmness and radiance of my skin were maintained even if I reduced the steps of layering in the busy morning time, I felt I could understand the essence of this care. Because it is designed based on abundant clinical experience at the Takasu Clinic to minimize irritation to the skin while allowing you to feel certain results, it becomes a very reassuring option for people like me who “have a commitment to ingredients but have sensitive skin and find it difficult to choose.”

Skincare is not a one-time event, but a daily accumulation. That is why I believe that finding products that support your skin condition from a doctor’s perspective is the best investment for your future skin. If you feel you haven’t found the right skincare for you yet, the best shortcut is to start with a trial set and see for yourself how your skin reacts and how it changes by the next morning. Incorporating care based on solid medical evidence should help eliminate the anxiety of being swayed by excessive information and become an important step toward carefully facing your own skin.

Etsuko Takasu Skincare packed with Dr. ‘s expertise goes beyond mere cosmetics; it is like a partner for living a healthy daily life. Even for sensitive skin, by choosing the right ingredients and reliable doctor’s cosmetics, anti-aging care can be transformed into a more free and positive habit. If you haven’t been satisfied with your skincare so far, why not start simply by having a dialogue with your own skin?

How to effectively incorporate Jullants and your first anti-aging care experience

How to maximize the comfort of Jullants and the effects of using the full line

As you age, do you ever feel that the texture of your skin or the severity of your dryness is different from before? I, too, used to be soothed by the gorgeous scents of department store cosmetics, but at one point, I began to suffer from the feeling that no matter what I used, it was “somehow lacking” or that “only the surface felt moisturized.” That was when I encountered Jullants skincare. The comfort of Jullants is a cut above the heavy feeling of so-called high-moisturizing products, and I was surprised by the sense of penetration that smoothly blends into the skin. Even for those who dislike stickiness, the texture is easy to continue using regardless of the season, and it has a sense of reliability that gently conditions adult skin.

In skincare, the actual feeling on the skin differs significantly between using items individually and using the full line. In the case of Jullants, the 3GF contained in all products consistently continues to condition the base of the skin from face wash to cream. For example, by layering a cream with a firm texture directly onto the skin after applying the serum, I was able to strongly feel the sensation of the skin being satisfied. Once your skin’s rhythm is regulated by using the full line, you will notice changes in your skin tone and how your makeup applies when you look in the mirror during your morning face wash. I am convinced that to support the normalization of adult skin turnover, the shortcut is not one-off care, but continuing a consistent approach by using the full line.

I will introduce the specific method I actually incorporate. First, after washing my face, I immediately use plenty of rich lotion, followed by replenishing ingredients with a serum. Finally, I seal it with milky lotion or cream. It is a very basic procedure, but it is important to perform these steps every day without fail. Especially when you are a busy manager or have a responsible job, you tend to lean toward time-saving, but the reason I recommend these doctor’s cosmetics is that they are designed to work on the skin reliably while being simple. If you are anxious about buying everything at once, I think starting with a trial set is the lowest-risk and wisest choice to confirm compatibility with your own skin.

Believing in the future skin changes that continuous care can achieve, why not review your current skincare first? Even for me, who used to feel depressed looking in the mirror every day, by experiencing the comfort of Jullants and performing daily care carefully, I have begun to feel that my skin is responding. Skin changes do not appear overnight, but accumulating products based on medical knowledge is the best investment in yourself. Instead of being bound by the number that is your age, please try to face the importance of care that cherishes your skin at this very moment.

Start with a trial set! How to begin anti-aging care without failure

When you reach your late 30s, a moment arrives when the cosmetics you have loved until now suddenly feel “lacking.” Nasolabial folds that deepen every time you look in the mirror, and dullness that cannot be hidden by evening. When I faced such aging signs, I rushed to jump on expensive serums, but I had the experience of regretting it because my skin became irritated. Because adult skin is prone to sensitivity, I learned that the best shortcut is not to change everything at once, but to carefully try it out starting with a trial set.

The reason the Jullants trial set is recommended is that Dr. Etsuko Takasu, a cosmetic dermatologist, designed it by packing in her own knowledge of sensitive skin care. For a type like me who carries the anxiety of what if I buy the full product and it doesn’t suit my skin, a set where I can experience the full line in a short period was a very reassuring option. Actually, I was anxious at first, but because I could observe skin changes while checking the compatibility of ingredients one by one, I was able to try it with peace of mind without much mental burden.

The most important thing in anti-aging skincare from the late 30s is to draw out the self-repairing power that the skin originally possesses. The products included in the Jullants set contain an ingredient called 3GF that penetrates to the stratum corneum of the skin, supporting plump firmness from the inside. As an episode of actually using it, I noticed that my skin, which used to have foundation flaking off due to dryness, has been moist and calm until night since I started care with Jullants. By continuing to use it, the skin texture is refined, and it feels different in smoothness when touched with fingertips.

When looking at “Jullants reviews” on the internet, you may sometimes see voices of anxiety such as “Isn’t it too stimulating because it’s high-end doctor’s cosmetics?”, but what many users are convinced of is the balance between its gentleness on the skin and its reliable results. What I felt when I actually used it was the lack of irritation and the difference in the brightness of my skin the next morning. If you are currently worried that your aging signs are not improving no matter what you use, please try to confirm the compatibility with your own skin with a small step called a trial.Jullants reviews on the internet

Anti-aging care is not about riding a temporary boom, but steadily accumulating correct habits based on medical knowledge, which is the best investment for your future skin. With a trial set, you can objectively judge the ingredients and textures your skin needs right now within a reasonable range. First, for a few days, try to experience how the ingredients developed by experts with great care will accompany your skin. That will be a sure step toward maintaining beauty with conviction.

Summary

Have confidence in your future skin with convincing care

I have tried many cosmetics so far and have taken detours without getting the results I wanted, but since I started focusing on choosing ingredients based on medical knowledge, I have become able to accept skin changes calmly. Products like Jullants, where you can see the face of the developer, have a sense of conviction in their background above all else, so there is no hesitation in daily care.

What is important in anti-aging care is to continue building a foundation that draws out the skin’s inherent power rather than seeking temporary improvement. The time spent carefully facing your own skin and choosing what suits your current condition also becomes an important moment to treat yourself.

When incorporating new skincare, it is natural to feel anxious about whether it will suit your skin. That is why I recommend first checking the compatibility with your own skin with a trial set. As a first step to starting full-scale anti-aging care, please try experiencing its comfort on your own skin first.

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Global Cosmetics Market to Reach USD 704.17 Billion by 2032, Reveals New Maximize Market Research Analysis

Global Cosmetics Market to Reach USD 704.17 Billion by 2032, Reveals New Maximize Market Research Analysis

Maximize Market Research’s Cosmetics Market Global Outlook (2025–2032) has been updated with the latest developments from the first nine months of 2025.

“Maximize Market Research reveals AI skincare, clean beauty, and K-beauty trends are reshaping global cosmetics growth.”

PUNE, India, Feb. 27, 2026 /PRNewswire/ — Global Cosmetics Market was valued at USD 492.18 billion in 2025 and is expected to grow at a CAGR of 5.25% from 2025 to 2032, reaching nearly USD 704.17 billion by 2032. This growth is fueled by rising beauty consciousness, expanding demand for premium skincare, organic and natural cosmetics, inclusive beauty products, and the ongoing digital transformation in the beauty and personal care industry.

Get Full PDF Sample Copy of Report: (Including Full TOC, List of Tables & Figures, Chart) @ https://www.maximizemarketresearch.com/request-sample/72541/ 

Global Cosmetics Market

Key Market Trends & Insights from the Cosmetics Market Report

Skincare Segment Dominates Global Cosmetics Revenues

The skincare product segment accounted for the largest share of 48% in 2025, driven by rising consumer preference for dermatologist-recommended products, anti-aging solutions, and clean beauty formulations. High adoption of serums, moisturizers, sunscreens, and acne-care products underscores the growing trend of science-backed skincare. Consumers are increasingly searching for “microbiome-friendly cosmetics for sensitive skin” and “organic anti-aging skincare solutions”, highlighting the influence of long-tail search intent in shaping product strategies.

Rise of AI-Powered Personalized Beauty Solutions

AI-powered beauty solutions and virtual try-on technologies are transforming consumer engagement. Companies like L’Oréal, AmorePacific, and Perfect Corp are integrating AI skin diagnostics and personalized product recommendations to enhance customer loyalty and drive premium adoption. Long-tail searches like “AI-powered skincare routine for combination skin” and “virtual makeup try-on apps” are gaining traction globally, reflecting heightened consumer demand for precision beauty solutions.

Sustainable and Eco-Friendly Beauty Drives Market Growth

Demand for sustainable cosmetics, refillable packaging, and plant-based skincare formulations continues to grow. Consumers are actively searching for “cruelty-free beauty brands”, “eco-friendly cosmetic packaging solutions”, and “vegan organic skincare products”. This trend is particularly pronounced in Europe, North America, and APAC, where regulatory frameworks encourage ethical sourcing and transparency in beauty product ingredients.

Digital Transformation and Influencer-Driven Beauty Trends

The digital commerce revolution and social media influencer marketing are accelerating the adoption of innovative cosmetic products. Micro-influencers and beauty content creators are introducing hybrid skincare-cosmetic solutions, such as tinted SPF moisturizers and serum foundations, driving searches like “best hybrid beauty products for anti-aging” and “top eco-friendly makeup brands”.

Inclusive Beauty Products and Male Grooming Expansion

Consumers increasingly demand inclusive beauty products catering to all skin tones and genders. The male grooming segment is expanding rapidly, with rising adoption of skincare and anti-aging products for men. Searches such as “best natural cosmetics for dark skin tones” and “men’s cruelty-free skincare products” highlight opportunities for niche innovation and long-tail keyword optimization.

Cosmetics Market Composition by Product & Innovation:

  • Color Cosmetics: Focus on long-lasting, skin-friendly formulations and multifunctional makeup.
  • Skincare: Includes anti-aging creams, serums, and microbiome-friendly solutions.
  • Perfumes / Body Mists: Premium fragrances leveraging natural, sustainable ingredients.
  • Advanced Cosmetics: Cosmeceuticals blending bioengineered ingredients and antioxidant-rich formulations.
  • Beauty Devices: At-home aesthetic treatments, including hair-removal devices and AI-powered skin analyzers.

Notable Innovations:

Bioengineered ingredients: Plant-based peptides and probiotics for sensitive skin.

Personalization apps: AI-based solutions recommending custom foundations and skincare regimens.

Sustainable packaging solutions: Refillable containers, compostable packaging, and zero-waste initiatives.

Global Cosmetics Market Segmentation: Skincare, AI-Powered Serums & Clean Beauty Trends Driving Consumer Engagement

Global Cosmetics Market is evolving with skincare face care products leading in daily consumption, from hydrating moisturizers to microbiome-friendly serums. Color cosmetics, body care, and perfumes follow, yet AI-powered personalized skincare and clean beauty solutions are redefining trends. With online retail and B2C channels driving rapid adoption, consumers are exploring anti-aging creams, organic face oils, and inclusive beauty formulations, creating unprecedented opportunities for innovation and engagement.

Get Insightful Data on Regions, Market Segments, Customer Landscape, and Top Companies (Charts, Tables, Figures and More) – https://www.maximizemarketresearch.com/request-sample/72541/ 

By Product    

Skincare

Face Care

Moisturizers & Creams

      Serums & Essence

      Face Wash & Cleansers

      Face Mask

      Face Oil

      Under-eye Creams

      Others

Body Care

 Lotions & Creams

     Body Oil

     Hand Creams

     Foot Creams

      Others

Bath Products

Shower Gel

     Bath Soap

     Others

Intimate Care

  Intimate Washes

    Wipes

    Whitening Products

    Others

Others

Color Cosmetics

Eye Products

 Eye Shadow

       Eye Liner

       Kohl Pencil

        Others

Facial Products

 Primer

       Foundation

       Concealer

Face Powder

       Others

Lip Products

Lipstick

       Lip Glosses

       Lip Liners

       Lip Mask

       Others

Others

Perfumes/Deodorants/Body Mists

By End User   

Men

Women

By Distribution Channel      

Business-to-Business (B2B)

Business-to-Consumer (B2C)

Online Retail Stores

  Hypermarket/Supermarket

  Brand Stores

  Multi-brand Stores

  Departmental Stores

  Other Retail Stores

Competitive Analysis: Global Beauty Leaders

  • L’Oreal: Advanced AI cloud diagnostics, virtual try-ons, and sustainable ingredient sourcing.
  • AmorePacific: Generative AI beauty assistants for custom makeup recommendations.
  • Shiseido: Non-invasive Skin Visualizer AI tools for real-time skin health assessment.
  • Estee Lauder: Partnership with research centers for longevity and anti-aging beauty solutions.

Leading brands are investing heavily in AI-powered personalization, microbiome-friendly cosmeceuticals, sustainable formulations, and inclusive product lines, creating competitive differentiation.

Cosmetics Market Breakthroughs 2025–2026: AR Virtual Try-Ons, 3D-Printed Makeup & Science-Driven Skincare Innovations

In January 2025, L’Oréal’s BOLD venture fund invested in Timeline, a longevity-focused skincare platform, accelerating next-generation anti-aging and wellness cosmetics.

In December 2024, Estée Lauder partnered with Stanford’s Aesthetics & Culture Program to fund longevity and consumer behavior research, enhancing its science-driven skincare pipeline.

2025–2026: Rise of AR-powered virtual try-ons and custom 3D-printed makeup formulations, supporting bespoke beauty product launches globally.

Immediate Delivery Available | Buy this Research Report (Insights, Charts, Tables, Figures and More) –

Global Cosmetics Market Regional Insights: AI Skincare, K-Beauty Trends & Clean Beauty Driving Growth

North America leads the global Cosmetics Market, driven by AI-powered personalized skincare, anti-aging serums, and microbiome-friendly creams. Rapid adoption of online B2C channels, clean beauty products, and AR virtual try-ons fuels growth. Meanwhile, Europe and Asia-Pacific showcase innovation in sustainable formulations, K-beauty trends, and inclusive cosmetics, creating a competitive landscape that keeps beauty enthusiasts globally engaged.

Asia-Pacific ranks as the second-largest cosmetics market, fueled by K-beauty innovations, Japan’s science-driven skincare, and China’s influencer-led e-commerce. Rising demand for anti-aging creams, microbiome-friendly serums, and herbal skincare in India and Australia drives rapid growth. Digital-first beauty trends, clean and inclusive formulations, and premiumization are reshaping consumer engagement, making the region a global hotspot for innovative cosmetic solutions.

Cosmetics Market, Key Players:

  1. Proctor and Gamble Company
  2. Revlon, Inc
  3. The Estee Lauder Company Inc
  4. Amway Corp
  5. L’Oréal International
  6. Proctor and Gamble Company
  7. Bayer AG
  8. Henkel AG
  9. Clarins
  10. Beiersdorf AG
  11. Kiko Milano
  12. kao corporation
  13. Shiseido Company Limited
  14. Nykaa E-Offline Pvt. Ltd
  15. Sugar Cosmetics
  16. Chicmax
  17. Proya Cosmetics
  18. Shenzhen Beauty Star Company
  19. C’Bon Cosmetics
  20. Paramount Cosmetics
  21. Huda Beauty
  22. The Foschini Group
  23. Gulf Pharmaceutical Industries
  24. Givaudan
  25. Galderma Group
  26. ULTA Beauty
  27. Puig Brfands

Read Full Cosmetics Market Research Report – https://www.maximizemarketresearch.com/market-report/global-cosmetics-market/72541/ 

FAQs:

  1. Why is the skincare segment dominating the global cosmetics market?

    Ans: Skincare leads with 48% share, driven by demand for anti-aging creams, serums, and microbiome-friendly skincare. Rising adoption of AI-powered personalized routines and clean, organic formulations fuels daily usage, making face care the most lucrative segment globally.

  2. How are AI and AR technologies reshaping the cosmetics industry?

    Ans: AI and AR enable personalized skincare, virtual try-ons, and 3D-printed makeup, enhancing consumer engagement. Brands like L’Oréal and Shiseido leverage these tools for bespoke anti-aging solutions and inclusive products, bridging digital and in-store experiences.

  3. Which regions are leading growth in the global cosmetics market and why?

    Ans: North America dominates due to AI skincare, clean beauty, and B2C adoption, while Asia-Pacific excels with K-beauty trends, science-driven skincare, and influencer-led e-commerce. Both benefit from premium skincare demand, inclusive formulations, and digital-first beauty trends.

Analyst Perspective:

From an analyst perspective, the global cosmetics sector is rapidly evolving with AI-powered personalized skincare, microbiome-friendly formulations, and clean beauty innovations driving growth. Leading players like L’Oréal, AmorePacific, and Estée Lauder are investing in AR try-ons, longevity-focused platforms, and sustainable solutions, while North America and Asia-Pacific adoption accelerates. Strategic innovation, digital engagement, and inclusive products position the industry for long-term competitive differentiation and expansion.

Related Reports:

Anti-Ageing Cosmetics Market: https://www.maximizemarketresearch.com/market-report/anti-ageing-cosmetics-market/200288/

Functional Cosmetics Market: https://www.maximizemarketresearch.com/market-report/functional-cosmetics-market/126140/

Global Anti-acne Cosmetics Market: https://www.maximizemarketresearch.com/market-report/global-anti-acne-cosmetics-market/119557/

Global Cosmetics and Perfumery Glass Bottles Market: https://www.maximizemarketresearch.com/market-report/cosmetics-and-perfumery-glass-bottles-market/105115/

Premium Cosmetics Market: https://www.maximizemarketresearch.com/market-report/global-premium-cosmetics-market/90273/

global halal cosmetics market: https://www.maximizemarketresearch.com/market-report/global-halal-cosmetics-market/69023/

Vegan Cosmetics Market: https://www.maximizemarketresearch.com/market-report/global-vegan-cosmetics-market/20003/

About Maximize Market Research: Cosmetics Market (Consumer Goods & Services)

Maximize Market Research is a leading market research and consulting firm specializing in the Consumer Goods & Services domain, with a strong focus on the cosmetics and beauty industry. Our insights and analytics support global clients in understanding trends, innovations, and consumer behavior in skincare, color cosmetics, perfumes, and personal care segments.

We partner with major players in the global cosmetics market, delivering growth-driven research, competitive benchmarking, and strategic guidance. By analyzing AI-powered skincare, clean beauty, microbiome-friendly formulations, and digital adoption trends, we help brands navigate evolving consumer demands, regional dynamics, and investment opportunities to strengthen market positioning and drive sustainable business growth.

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MAXIMIZE MARKET RESEARCH PVT. LTD.

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Brits switch cosmetics out for skincare

Brits switch cosmetics out for skincare

Skincare is having a glow-up. Together, male and female skincare have racked up an extra  £69.1m over the past year. That’s nearly 70% of the £100.2m growth across the beauty and male grooming categories.

“Female and male skincare are both growing in value and volume, fuelled by the ingredient-focused trend and the popularity of K-beauty in female skincare, as well as the expanding skincare routines adopted by male consumers,” says Kevin Chen, senior analytics executive at NIQ.

K-beauty, of course, refers to the seemingly unstoppable rise of Korean skincare trends, such as sheet masks and serums that promote a ‘glass skin’ look. One Korean skincare product sells every 30 seconds in Boots, according to its Beauty Trends Report 2025.

The retailer named #CBeauty, or Chinese beauty, as the natural successor to that throne. “Chinese Beauty totalled 1.2 billion views on TikTok in 2024,” the report reveals. “It is exploding onto the scene thanks to a 32.5% increase in beauty exports from China in the first half of 2024.”

The growing interest in international skincare has coincided with a rising focus on ingredients. Both are a sign of consumers valuing “science-backed solutions that are easy to follow and effective”, says Teresa Tan, founder of aesthetic & health clinic Tan & Co.

She names peptides, exosomes and kojic acid as ingredients that are increasingly capturing the public attention.

Demand is also growing for more run-of-the-mill claims, such as a high SPF. “Traditionally, the only time people would use an SPF product would be in suncream lotion and on holidays, but people have changed, and they want it more in everyday use,” says Ian Morley, VP of sales for P&G Northern Europe.

P&G jumped on that trend with the spring launch of Olay Vitamin C Brighten & Glow 3in1 Moisturiser Face Fluid SPF50+, which offers  “lightweight, high protection” without stickiness or greasiness.

Olay is now worth £54.8m, while P&G stablemate Garnier is nearing the £100m mark.

By comparison, male skincare may seem like small fry. The entire market is worth just £75.4m. However, it’s delivering encouraging volume growth of 3.9%.

That’s a sign of men “refining their routines and looking for products that deliver more”, says male grooming brand Harry’s.

That more discerning approach has persisted even as inflation has taken its toll. “Shoppers are still seeking quality but at a great price, and this has seen them drawn to challenger brands that bring new innovation and energy into the category,” says Olly Walker, grooming expert at Harry’s.

As such, Harry’s is the only top five player  in razors & blades and shaving preparations to be in value growth. Across both categories, the challenger has grown 4.1% to just over £17m.

However, P&G’s Gillette brand remains the dominant force. It’s 15 times the size of Harry’s, with a value of £257.8m in the razors & blades and shaving prep markets.

It’s fighting an 8.1% volume decline in shaving preparations and 3.9% fall in razors & blades with innovation.

“In the last year, we’ve brought new blades with breakthrough lubrication technology, which helps bring an effortless shave in one stroke,” says P&G’s Morley.

“It comes as no surprise that Gillette continues to win trial and trust with consumers, with data from Worldpanel showing 92% loyalty amongst our blades and razors shoppers.”

By contrast, that loyalty is proving ever harder to come by in the cosmetics market. On the face of it, brands should be made up – sales have broken the £1bn barrier for the first time. However, volumes have dipped 0.4%. And as budgets tighten, consumers are shopping around more for the best deal.

High/low beauty

Boots names high/low beauty as one of the key trends in its Beauty Trends Report 2025. More than a third of Boots Advantage Card members shopped both budget-friendly and premium cosmetics in 2024, it reveals.

“Shoppers are blending products from both ends of the spectrum. Akin to fashionistas curating a capsule wardrobe, they are investing in trusted classics and luxury staples while experimenting with fleeting trends and affordable brands,” the retailer says.

That is exemplified by the products trending on TikTok. At the beginning of the year, Prada Beauty’s refillable lip balm – which retails  at £39 for 3.8g – was doing the rounds.

Equally popular on the platform though was Rimmel’s Multi Tasker Jelly Crush (see Top Launch), which retails at a more affordable cost of £10.99 for 8.5g. For that price, shoppers get a cheek and lip tint with a “vibrant, juicy” finish, a look made popular by singer Sabrina Carpenter, who’s famously never seen without her trademark blush.

It may not be enough to turn the tide for cosmetics though. NIQ’s Chen says overall cosmetics sales are being dampened by “a rising trend toward more ‘natural’ looks”. As a result, he suggests skincare will continue to outpace cosmetics in the year ahead.

Seems like beauty might just be skin deep, after all.

Top Launch 2025

Rimmel Multi Tasker Jelly Crush | Coty

‘Jelly donut blush’ was named a viral TikTok trend by Glamour in 2024. It involves using just the right amount of jelly-like highlighter and blush to create perfectly highlighted, glowy – or ‘glazed’ – cheekbones. In January, Rimmel jumped on the trend with the launch of Multi Tasker Jelly Crush for both lips and cheeks. Available at just £10.99 for 8.5g in Superdrug, it plays perfectly into the rise in budget beauty. With those credentials, Rimmel might just have crushed it.

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Cosmetics Business predicts the top 5 beauty trends of 2026 in new report

Cosmetics Business predicts the top 5 beauty trends of 2026 in new report

 



This article was originally published in The Future of Beauty Trend Report. Receive your copy here



What does the future of beauty look like?


It’s an all-consuming question for the industry on the brink of a new year as brands, retailers and suppliers prepare for how the beauty landscape will change further over the next 12 months, creating an impact that lasts far longer.


The new trends breaking through in 2026 are manifestations of a bigger picture, one that reveals an evolving view of beauty that places it within a much broader context in peoples’ lives.


In turn, this impacts the expectations of what beauty products should be able to do for the consumer.


From the growing focus on preventative wellness and longevity to the rapid increase in use of GLP-1 weight loss drugs, the trends that have grown in 2025 show that the way people are thinking about their health and wellbeing is “far more holistic than ever before,” says Emma Chiu, Global Director futures and innovation think-tank VML Intelligence.


“I think we are far more aware of our approach to life being a 360 degree approach, and so we’re looking for that in beauty and skin care products as well.”


Kevin Cureton, President CEO of Soléscence, a US-based manufacturer of skin health-focused skin care, sun care, and make-up products notes that: “I think where innovation comes in is that fusion with the health aspects of beauty – how do I improve or repair or protect skin.


“Then there are the mental health aspects that are associated with wellness – which as we know, fragrance is a very important part in terms of signals and sensory benefit that can be attributed to it and the experiences that people have with it.”


The opportunity, says Cureton, is where there are fusions of products that address those needs.


“The ingredients that are incorporated, but more importantly – the proof of the performance of those ingredients – become part of the story.”


So how will this play out in 2026? Dana Steinfeld, Head of Blue Sky, SVP of Product Development at beauty brand incubator Maesa, which has created Being Frenshe, Hairitage and Fine’ry, agrees that “beauty and wellbeing will fully converge.”


She adds: “Products that support emotional health, through calming rituals, stress-relieving ingredients, or mood-enhancing textures, will become the new standard.”


At the same time, “The next growth cycle will be defined by what we call ‘science you can see,” says Steinfeld.


“Consumers are demanding transparency, not just in ingredients but in results.


“They want measurable, visible, clinical proof that a product works supported by real, unaltered before-and-after images.


“This will drive a new era of trust-driven innovation.”



The next growth cycle will be defined by what we call ‘science you can see’ – Dana Steinfeld, Head of Blue Sky, SVP of Product Development, Maesa



As beauty brands look at other ways to drive growth, there will be a bigger focus on reaching certain consumer segments more effectively.


Cureton says: “On a per capita basis, we generally are addressing a smaller share of the market than we could.


“I think that if you’re honest as a business, it’s not the consumer’s job to decide to participate. It’s our job to give them a reason to,” says Cureton.


“What we end up doing as an industry is addressing the middle of the bell curve, but what we increasingly have to do is figure out the edges, and address everyone else that wants to participate but can’t find the right products.”


So which brands will win in the year ahead, and how?


Beauty industry consultant and strategic advisor Sam Murton says: “The brands that do well in 2026 will be the ones that are clear, credible and connected to real-life needs.


“Science is important, but it needs to be relevant. And above all, brands will need to prove they’re not just talking about benefits – they’re delivering them.”


Emma Fishwick, UK Account Director at Circana adds: “I believe 2026 promises to be another exciting year in beauty – where value meets innovation, sustainability meets style, and performance meets purpose,” adds Fishwick.


“Brands that listen, adapt, and lead with integrity will thrive.”


Trends will be revealed in detail throughout December exclusively to subscribers, so don’t miss out and subscribe.


Trend 1: Resilient beauty


Sometimes a beauty trend comes along that reflects the cultural, societal, economic, political and environmental shifts that are happening in the world, and in the year ahead the concept of ‘resilience’ will play out across beauty.


“We’re entering another year of uncertainty and polarisation, and it feels like we’re in a very dystopic time,” says Emma Chiu, Global Director at futures and innovation think-tank VML Intelligence.


“Brands can think about resilience in beauty products during these really testing and difficult times.”


In 2026, resilience will be a watch-word and a key theme across skin care, where it shows up in terms of providing long-term support, in hair care, where the focus is on recovery and improving strength, and make-up, with long lasting, climate-resistant formulations.


Trend 2: Neuroscience-aligned beauty


Long talked about by academics, researchers and increasingly ingredients suppliers, neuroscience looks poised to move into the mainstream in 2026.


And a flurry of new products and concepts focused on the connection between skin and mind are starting to emerge.


But where this trend is moving on is through brands that are finally aligning claims with scientific research, and where cross-disciplinary research is now informing beauty.


Dr. Katerina Steventon, a clinician and consultant to the industry specialising in psychodermatology in personal care says: “We will see fewer vague ‘neuro-claims’ and more evidence-aligned approaches that respect the current state of neuroscience – especially the limits of what can be claimed in the personal care space.”


Trend 3: Grown up gourmand fragrances


In 2026, gourmand isn’t going anywhere, but it will be the year that sweet scents give way to more savoury elements, say fragrance industry experts.


Emily Austin, Senior Marketing Executive at CPL Aromas says: “Building on pistachio’s success, emerging notes such as other nuts, rice, sesame, and creamy milk accords are poised to define the next wave of foodie-inspired fragrances.”


“What is interesting is that gourmand is evolving from sugary sweet to more ground-up gourmands,” adds Arnaud Guggenbuhl, Head of Global Marketing, Insight & Image Fine Fragrances at Givaudan, “But they all embody the same notion of being nurtured.  And that is so important, subconsciously, to consumers,” explains Guggenbuhl.


This trend explores on why it is now time for savoury gourmands to move into the spotlight, and how this may also reflect consumers’ changing food and snacking preferences in the age of GLP-1s.


Trend 4: Inflammation care


Searches for ‘skin inflammation’ are on the rise among skin care consumers, demand for gentle, efficacious products have surged, and brands are increasingly including anti-inflammatory ingredients in their latest launches. 


And in line with the expanding wellness industry, people are recognising that inflammation isn’t isolated to one system.


According to Mateja Weber, Product Innovation Consultant and Scientific Advisor, “Inflammation management will [ultimately] evolve into a key pillar of skin longevity and personalised skin care.”


Nevertheless, as claims like ‘calms inflammation’ or ‘reduces inflammation’, are considered medical claims, brands will need to be careful with their labelling, and use “softer, skin-friendly language”.


Trend 5: The male grooming boom 2.0


From teenage boys co-buying luxury fragrances, to a surge in ‘tweakments’, there is new momentum behind male grooming.


Global trend forecaster WGSN predicts that the men’s global grooming market will reach US$115.3bn by 2028.


And skin care will be a large contributor, charting CAGR growth of 10.5% to 2035 according to Future Market Insights.


According to LS:N Global ‘bromeopathy’, which is the convergence of beauty, wellness and performance, will be a standout pillar in male beauty.


Face the Future’s Clinic Lead, Kimberley Medd, highlights: “Men increasingly see skin care as part of overall wellbeing, alongside fitness, nutrition, and mental health.”


 


 


 


 


 

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Bright Skin Cosmetics Launches Organic Skincare Solutions

Bright Skin Cosmetics Launches Organic Skincare Solutions

Introduction to Bright Skin Cosmetics

Bright Skin Cosmetics, founded by CEO Ornella Wotto, is revolutionizing the skincare industry with a line of organic, plant-based products designed to address common skin concerns, such as dark spots, hyperpigmentation, and dry skin. Committed to combining the healing powers of nature with cutting-edge skincare science, Bright Skin Cosmetics offers solutions for all skin types. The brand’s mission is not only to help individuals achieve glowing, healthy skin, but also to promote sustainability and eco-conscious practices within the skincare industry.

Bright Skin Cosmetics is built on the belief that skincare should be a holistic, wellness-focused experience. The company’s philosophy emphasizes self-care and empowerment, with a focus on natural ingredients that nurture the skin while promoting environmental responsibility. The result is a skincare brand that offers solutions for a wide range of concerns while maintaining a commitment to ethical practices.

Organic and Holistic Ingredients for Every Skin Type

One of the standout features of Bright Skin Cosmetics is its dedication to using organic, plant-based ingredients that are free from harsh chemicals. The brand’s products are carefully formulated to ensure efficacy while remaining safe for even the most sensitive skin. Free from artificial fragrances, parabens, and sulfates, Bright Skin Cosmetics stands apart from many skincare brands that rely on potentially harmful additives.

The product line includes a range of serums, creams, soaps, and scrubs, each designed to provide deep hydration, nourishment, and healing for all skin types. Bright Skin Cosmetics offers a comprehensive and natural approach to skincare, helping individuals achieve their skin goals with products that restore balance, moisture, and vibrancy.

Addressing Common Skin Concerns

Hyperpigmentation and Dark Spots

Hyperpigmentation and dark spots are common skin concerns that many individuals face, often caused by sun exposure, acne scars, or the aging process. Bright Skin Cosmetics has formulated solutions enriched with ingredients like vitamin C, glutathione, and licorice extract to help brighten the skin and fade dark spots over time. These ingredients are known for their ability to improve skin tone, restore radiance, and enhance overall skin luminosity.

Deep Hydration for Dry Skin

Dry skin can often feel tight and uncomfortable, especially in harsh weather conditions. Bright Skin Cosmetics’ products, such as those containing organic oils like argan oil, jojoba oil, and shea butter, offer intense hydration. These oils are rich in essential fatty acids and vitamins that replenish moisture and lock it in for long-lasting hydration, leaving the skin soft, smooth, and nourished.

Suitable for All Skin Types

Bright Skin Cosmetics is designed to cater to all skin types, including oily, dry, sensitive, and combination skin. The brand’s formulas are non-irritating, hypoallergenic, and dermatologist-tested to ensure safety and effectiveness. Whether users are combating acne, seeking to reduce redness, or simply maintaining healthy skin, Bright Skin Cosmetics offers a product for everyone.

The Bright Skin Promise: Sustainable and Ethical Practices

Bright Skin Cosmetics operates with a firm commitment to sustainability and ethical sourcing. The company ensures that all ingredients are sustainably sourced and adheres to the highest standards of vegan-friendly and cruelty-free skincare. No animal testing is involved in the production of their products, making them a responsible choice for conscious consumers.

In addition, Bright Skin Cosmetics uses eco-friendly packaging to minimize waste and reduce its environmental footprint. Every product is crafted with care to not only benefit the skin but also support a healthier planet. This approach reflects the brand’s dedication to aligning beauty and wellness with environmental responsibility.

Spotlight on the Brightening Collection

One of Bright Skin Cosmetics’ standout product lines is the Brightening Collection, specifically designed to tackle uneven skin tone, dark spots, and discoloration. These products work together to help users achieve a radiant, glowing complexion.

  • Brightening Face Serum: Packed with antioxidants like vitamin C and green tea extract, this serum helps brighten the skin and reduce the appearance of dark spots. It works in synergy with other products in the collection to enhance overall radiance.
  • Brightening Face Cream: A rich moisturizer that helps even out skin tone and restore hydration. Infused with glutathione and licorice extract, it helps fade discoloration and promote a more luminous complexion.
  • Brightening Body Oil: Perfect for dry skin, this nourishing oil provides hydration while targeting hyperpigmentation on areas like the elbows, knees, and legs. It leaves the skin soft and radiant, with a smooth finish.

These products work together to brighten and hydrate the skin, ensuring that users achieve a more youthful, glowing appearance.

Empowering Women Through Skincare

Under the leadership of Ornella Wotto, Bright Skin Cosmetics has grown to become more than just a skincare brand, it is a movement focused on empowering women worldwide. The company’s mission extends beyond providing high-quality skincare; it aims to inspire confidence and encourage women to embrace their natural beauty. In an industry often dominated by unrealistic beauty standards, Bright Skin Cosmetics offers an inclusive and refreshing perspective, promoting self-love and wellness.

Bright Skin Cosmetics is dedicated to providing products that empower women to feel confident in their own skin. With a focus on natural ingredients, sustainability, and ethical practices, the company is shaping the future of skincare for generations to come.

Looking Ahead: The Future of Bright Skin Cosmetics

As the brand continues to grow, Bright Skin Cosmetics aims to expand its reach and impact, touching more women around the world. By prioritizing sustainability, ethical sourcing, and holistic beauty, the company’s mission remains clear: to provide women with effective skincare solutions that align with their values and enhance their natural beauty.

Shop Bright Skin Cosmetics Today

Discover the transformative power of organic skincare and explore the full range of products offered by Bright Skin Cosmetics. Whether you’re looking to brighten your complexion, hydrate dry skin, or restore your natural glow, Bright Skin Cosmetics has the perfect solution for every skincare need. Visit brightskincosmetics.com to shop and learn more about the brand’s commitment to sustainable, effective skincare.

About Bright Skin Cosmetics

Bright Skin Cosmetics, founded by CEO Ornella Wotto, is an organic skincare brand focused on offering holistic, plant-based solutions for various skin concerns. With an emphasis on natural ingredients, sustainability, and ethical practices, the company’s mission is to help individuals achieve healthy, glowing skin while promoting environmental responsibility.

Media Contact

Ornella Wotto, CEO
Bright Skin Cosmetics
Email: support@brightskincosmetics.com
Phone: 3175183779
Website

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