Anti-aging treatments surge in popularity across US' Maryland as demand for non-invasive care grows | Indiablooms

Anti-aging treatments surge in popularity across US’ Maryland as demand for non-invasive care grows | Indiablooms


The anti-aging and medical aesthetics industry is witnessing unprecedented growth worldwide, with more people turning to non-invasive cosmetic procedures to maintain youthful, healthy-looking skin.


According to industry estimates by IMARC Group, the global anti-aging market reached nearly $79.9 billion in 2025 and is projected to surpass $129 billion by 2034.


At the same time, the medical spa, or medspa, sector is emerging as one of the fastest-growing healthcare and wellness industries, expected to expand at a CAGR of over 15% through 2033, led largely by North America.


This rapid rise is being driven by increasing consumer awareness, advancements in aesthetic technologies, and growing preference for treatments that offer visible results without surgery or lengthy recovery periods.


In Maryland, particularly in Bel Air and across Harford County, the trend is becoming increasingly visible as more clients seek preventative anti-aging therapies, skin rejuvenation, and personalized skincare solutions.


Shift Toward Non-Surgical Anti-Aging Treatments


Modern patients are increasingly choosing minimally invasive procedures such as Botox, dermal fillers, laser skin rejuvenation, microneedling, and skin tightening therapies over traditional cosmetic surgery.


Botox and similar neuromodulator treatments continue to dominate the medspa market, helping reduce expression lines such as forehead creases, crow’s feet, and frown lines by temporarily relaxing facial muscles.


Dermal fillers are also widely popular for restoring lost facial volume and enhancing areas such as cheeks, jawlines, and under-eye hollows.


Experts say these treatments are preferred because they deliver natural-looking results with little to no downtime.


Laser Treatments and Skin Tightening Gain Momentum


Laser skin rejuvenation has emerged as one of the leading anti-aging treatments in 2026, offering solutions for wrinkles, pigmentation, sun damage, uneven skin tone, and collagen loss.


Advanced laser technologies stimulate collagen production while improving overall skin texture and firmness.


At the same time, radiofrequency and ultrasound-based skin tightening procedures are gaining traction among individuals looking for non-surgical alternatives to facelifts.


These treatments are designed to:


  • Improve skin firmness

  • Enhance facial contours

  • Reduce sagging skin

  • Restore youthful elasticity

  • Preventative Skincare Driving ‘Prejuvenation’ Trend


A major shift shaping the aesthetics industry is the rise of “prejuvenation” — younger individuals opting for preventative anti-aging care before visible aging begins.


People in their 20s and 30s are increasingly seeking:


  • Light Botox treatments

  • Customized facials

  • Hydrafacials

  • Collagen-boosting therapies

  • Microneedling procedures


Specialists say starting skincare treatments early may help slow the appearance of aging signs while improving long-term skin health.


Personalized Treatments Becoming the New Standard


Industry professionals emphasize that personalized skincare plans are now central to effective anti-aging care.


Customized treatment strategies typically include detailed skin analysis, tailored procedures, and long-term maintenance plans designed around individual skin concerns and goals.


Bala Aesthetics & Medispa Expands Presence in Bel Air


Among the clinics benefiting from this growing demand is Bala Aesthetics & Medispa in Bel Air, Maryland, led by Dr. Balasubramanian, M.D.


With more than two decades of medical experience, the clinic focuses on non-invasive anti-aging procedures including Botox, fillers, laser rejuvenation, skin tightening, and customized skin care therapies.


The clinic says its approach centers on achieving subtle, natural-looking results while prioritizing long-term skin health and patient-focused care.


Growing Industry, Growing Demand


As anti-aging treatments become more advanced, accessible, and less invasive, experts believe the industry will continue to expand rapidly over the next decade.


For many clients, the focus is no longer dramatic cosmetic transformation, but rather maintaining healthy, radiant skin and aging gracefully through preventive and personalized care.

Tags: , , , , , , , , ,
Searches for ‘side straw’ beauty hack surge as anti-wrinkle trend goes viral

Searches for ‘side straw’ beauty hack surge as anti-wrinkle trend goes viral

Social media users are exploring everyday habits believed to influence skin ageing, according to new search analysis

Search interest in the so-called “side straw” beauty hack is soaring online as social media users look for small lifestyle habits that may help reduce the appearance of wrinkles.

New search data from skincare brand The Derma Lab suggests growing curiosity around the trend, with searches for “side straw” reaching around 72,000 in the past month and rising 38% over the past quarter.

The viral hack refers to drinking through a straw positioned at the side of the mouth rather than the centre.

Supporters of the idea believe it may reduce repeated lip puckering – a movement often linked with the development of fine lines around the mouth.

While the concept has circulated in beauty discussions for years, experts say social media has recently helped bring the technique back into the spotlight as people look for simple, everyday habits that might influence skin ageing over time.

According to Elizabeth Japal of The Derma Lab, the surge in search interest reflects a wider shift towards preventative beauty habits.

“We are seeing more people looking into everyday behaviours that might influence their skin over time,” Japal said.

“Search interest around things like sleep positions, facial movements and now the ‘side straw’ technique reflects a wider shift towards preventative beauty habits and understanding how daily routines may affect the skin.”

The area around the mouth is one of the most active parts of the face, constantly involved in speaking, eating and drinking, which is why many skincare conversations focus on this region.

Industry professionals say consumers are increasingly researching ways to maintain hydration and support skin elasticity as part of their regular routines.

In some cases, aesthetic treatments such as Dermal Filler are used to address lines that develop from repeated facial movement and natural volume loss.

The surge in searches around the “side straw” technique highlights how viral beauty trends can shape online behaviour, particularly when they centre on small lifestyle changes people can easily adopt.

As preventative skincare continues to grow in popularity, experts expect curiosity around everyday habits and facial movements to remain a key driver of online beauty conversations.

Tags: , , , , , , , ,
From Kitchen To Skincare: The Surge of Spice-Led Beauty in Urban India

From Kitchen To Skincare: The Surge of Spice-Led Beauty in Urban India

Indian spices have long been celebrated for their therapeutic properties, from supporting immunity and digestion to promoting mental health and skin-hair care treatments. The raw form was always a part of skincare routines, but in the last few years, traditional wisdom has found new relevance as beauty brands are coming up with sophisticated skincare products formulated with these active compounds.



Ingredients such as turmeric, saffron, clove, and cinnamon have a rich history in beauty rituals. In the past few years, brands and trends based on these spices have gained a significant following. “The rise of spice-led beauty reflects a growing consumer shift toward functional, ingredient-led self-care, where effectiveness, authenticity, and trust drive purchase decisions,” says Cyril Feuillebois, Founder of Spiceology, a wellness brand rooted in the ancient Indian science of spices.

To gain more insights into growing spice-led beauty trends, we spoke to Dr Tanushree Biswas, Consultant Dermatologist and Head Medical Advisor, and Dr Veena Praveen, Head Medical Advisor (South) and Consultant Dermatologist at Kaya Limited. Continue reading to know what dermatologists have to say about the latest skincare trends and their effectiveness.

The Rise of Spice-Led Beauty

For ages, Indian spices such as turmeric, saffron, cinnamon, gram flour, honey, and pepper have been used in skincare treatments passed down through generations. Turmeric, for instance, is prized for its anti-inflammatory and brightening properties, while saffron is associated with antioxidant benefits and skin revitalisation. Clove and cinnamon are increasingly incorporated for their antimicrobial and circulation-boosting effects.

Cyril Feuillebois states that when formulated thoughtfully, these actives provide tangible skin benefits, bridging the gap between tradition and modern science.

Speaking about the surge in spice beauty products and remedies’ use, Dr Veena Praveen says, “The growing popularity of spice-based beauty trends reflects a shift toward natural and culturally rooted skincare practices. While the intent is positive, these trends often overlook the scientific understanding of skin physiology and safety.”

Traditional ingredients can certainly be beneficial, but only when used in appropriate forms and concentrations. “The credit for this surge can be given to the blend of ancient knowledge with modern formulation techniques,” Cyril Feuillebois adds.

Also Read: No Extremes, This Is How You Can Detox Gently After Holiday Meals

How Safe Are These Spices for Your Skin?

Speaking about the effectiveness and risks of these active compounds, Dr Veena Praveen says, “Some commonly used kitchen spices are known to trigger irritation and allergic contact dermatitis. The skin is a highly effective protective barrier that restricts the penetration of raw spice compounds. In their pure form, the concentration of active components is inconsistent and often too harsh, which may weaken rather than strengthen the skin barrier.”

Here are a few spices and active components that can triggeran allergy or irritation to your skin in some cases:

  • The essential oils present in Cinnamon and Clove are particularly potent and can cause burning sensations and redness.
  • Capsaicin and piperine in Chilli and Black Pepper may cause intense irritation, stinging, and inflammation when applied to the skin.
  • When used in its raw or concentrated form, garlic carries a high risk of allergic conditions and has been linked to blistering and chemical burns.
  • Even milder spices like turmeric may trigger irritation if you have sensitive skin. While not usually linked to photosensitivity, Turmeric may enhance skin sensitivity if the barrier is already damaged.
  • Individuals with acne-prone or sensitive skin must be extra careful with DIY spice treatments, particularly going viral on social media. Many spices are comedogenic, inflammatory, or irritating and can aggravate acne, precipitate a flare-up, or destroy the skin barrier.

Also Read: Dermatologist-Approved Anti-Ageing Treatments for Men: What Works & What Doesn’t

As per Dr Tanushree Biswas, most of these actives need to be harnessed safely through controlled formulations. “The risk of adverse effects increases with prolonged use, higher concentrations, or application on already inflamed or broken skin.”

Homemade DIY Or Commercial Products?

Dr Tanushree Biswas emphasises that commercial skincare products with spice extracts are usually safer than homemade DIY masks, as raw usage may cause side effects on sensitive skin.

“Spice-led skincare products are better options since they are made with regulated concentrations, stabilisers, and skin-safe bases. These products are safety-tested to reduce irritation and are usually formulated with calming ingredients that balance the strength of spice-derived actives,” Dr Biswas explains.

On the contrary, DIY masks use raw materials of unpredictable strength. They are not standardised or checked by dermatologists, and pose a higher risk of burns, allergies, or barrier damage.

Dr Veena Praveen also highlights, “Commercial formulations are designed to reduce irritation while preserving beneficial properties. These products also undergo stability testing, ensuring consistent performance, which makes professionally formulated skincare a safer choice than homemade remedies.”

A Balanced Approach

A balanced approach that integrates traditional knowledge with dermatological research is essential to ensure these trends support, rather than compromise, long-term skin health.

Dr Biswas notes that trends fostered by social media may encourage the notion that something natural is always safe, which is not necessarily the case. A lack of proper guidance may cause irritation, pigmentation, or permanent damage. Safe skincare depends on the combination of classical wisdom and scientific development.

Agreed to the social media factor and the need of balance approach shared by Dr Biswas, Dr Veena Praveen adds, “Social media has amplified quick-fix remedies without adequately highlighting potential risks. Traditional ingredients can certainly be beneficial, but only when used in appropriate forms and concentrations.”

Also Read: ‘Teens’ Skin Not For Elaborate Viral Skin Care Routines’ Dermatologist Warns Long-Term Health Issues Including Cancers

Bottomline

As the line between wellness and beauty continues to blur, spice-led skincare exemplifies a larger movement, but the approach matters most. Cyril Feuillebois underlines that consumers are no longer looking for indulgence alone, but for products that nourish, protect, and enhance overall well-being. By connecting centuries-old wisdom with contemporary science, the industry is redefining what it means to care for the skin in a holistic, preventive way.

FAQ

  • Which spices are good for skin?

    For ages, Indian spices and ingredients such as turmeric, saffron, cinnamon, and pepper, along with gram flour and honey, have been used in skincare treatments passed down through generations.

  • Is spice good for your face?

    Yes, spices such as ginger, turmeric, nutmeg, and pepper are considered beneficial for skin health; however, it is essential to first perform a patch test and have your skin checked by a dermatologist. Experts believe that products containing these spices are good to use, but directly applying raw spices to the skin may cause side effects.

  • Which herb is best for skin glow?

    Herbs such as witch hazel and turmeric are known for their benefits, such as moisturising the skin, brightening dark pigmentation spots, and even exfoliating the skin

 

 

 

Read Next

Are Under-eye Masks Effective? Let’s Find Out

Disclaimer

Sameeksha is a lifestyle journalist with over three years of experience exploring the intricacies of mental health, human interest stories, diseases and more. With a passion for crafting compelling narratives, she combines expert insights, on-ground reporting and scientific research to deliver accurate and engaging reports. Her bylines in News18, ABPLive and SheThePeopleTV reflect her commitment to producing trustworthy and impactful health stories.

Read More..

How we keep this article up to date:

We work with experts and keep a close eye on the latest in health and wellness. Whenever there is a new research or helpful information, we update our articles with accurate and useful advice.


  • Current Version

  • Jan 17, 2026 13:42 IST

    Published By : Sameeksha Sharma
    Reviewed By : Dr Veena Praveen

Tags: , , , , , ,
Best oLive
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.