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Move over, multivitamins: This Aussie wellness routine just hit American shelves

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Forget everything you know about chalky wellness powders and greens that taste like straight lawn clippings. There is a massive beauty shake-up happening across the US, and it’s coming straight from Down Under.

The Collagen Co. — Australia’s leading ingestible beauty powerhouse — has officially landed in the United States.

Known for its rabid cult following, clinical results, and flavors people actually crave, the brand is on a mission to completely rewrite the rules of American self-care. It turns out the secret to that effortless Aussie glow isn’t just sunshine and surf; it’s a daily dose of premium, inside-out nourishment.

What is The Collagen Co.?

The ingestible beauty market is crowded, but The Collagen Co. is standing out for one simple reason: they don’t skimp on the science. Their heavy-hitting formulas pack up to three times more collagen per serving than their leading competitors.

By using top-tier hydrolyzed collagen, these blends stimulate the body’s natural production of collagen and elastin. The result? Faster, more noticeable transformations for firmer skin, indestructible nails, glossy hair and happier joints.

But the real game-changer is the flavor profile. The Collagen Co. has managed to eliminate that dreaded, metallic “supplement taste,” replacing it with delicious rituals that feel like a treat rather than a chore.

Glow Shakes Meal Replacement

The Collagen Co.

Weight loss usually means deprivation, but these shakes are being hailed as a “secret weapon.” They combine hunger-curbing protein, anti-aging collagen and metabolism-boosting ingredients designed to support a body transformation while actively clearing your skin.

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Premium Collagen Peptides

The Collagen Co.

This is the ultimate powerhouse blend. If you want maximum results in record time, this is your scoop. It delivers deep, full-body benefits targeting everything from fine lines to joint mobility.

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Super Beauty Greens

The Collagen Co.

We all know we need our daily greens, but nobody likes drinking swamp water. The Collagen Co. fixed that with an organic blend of nutrient-rich veggies, superfruits, prebiotics, probiotics and digestive enzymes that actually taste amazing. It’s gut health, immune support and skin radiance in a single scoop.

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Beautiful Energy

The Collagen Co.

Say goodbye to sugary, heart-racing energy drinks that leave you crashing by 2 p.m. This reimagined beverage uses natural caffeine for clean focus, adaptogens for calm clarity, and a beauty blend of collagen, vitamin C, and hyaluronic acid. It’s clean energy that gives you a physical lift without the jitters.

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Is it worth it?

With busy schedules, fitness goals and the everyday hustle, self-care often gets pushed to the back burner. The Collagen Co. is changing the game by making daily wellness fun, delicious and undeniably effective.

The full lineup of clean, clinically backed, and flavor-packed products is available in the U.S. starting today. If you’re ready to upgrade your morning routine and get that authentic Aussie glow, it’s time to see what the hype is all about.

This article was written by Kendall Cornish, New York Post Commerce Editor & Reporter. Kendall, who moonlights as a private chef in the Hamptons for New York elites, lends her expertise to testing and recommending cooking products – for beginners and aspiring sous chefs alike. Simmering and seasoning her way through both jobs, Kendall dishes on everything from the best cookware for your kitchen to chef-approved gourmet meal kits to the full suite of Ninja appliances. Prior to joining the Post’s shopping team in 2023, Kendall previously held positions at Apartment Therapy and at Dotdash Meredith’s Travel + Leisure and Departures magazines.

Looking for a headline-worthy haul? Keep shopping Post Wanted.

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Rhug Wild Beauty Featured on National TV Show American Trends & Lifestyle

Rhug Wild Beauty, the award-winning luxury organic skincare brand from the historic Rhug Estate in North Wales, was recently featured on the nationally syndicated television program American Trends & Lifestyle. The segment spotlighted Rhug Wild Beauty as a leader in the clean beauty movement—celebrating the brand’s commitment to sustainability, transparency, and proven efficacy.

“Being featured on American Trends & Lifestyle was a wonderful opportunity to share our story with viewers who appreciate both luxury and authenticity.” – Lord Robert Newborough, Founder

Reaching millions of households across the United States, American Trends & Lifestyle delivers the latest in fashion, beauty, wellness, and consumer innovations. The program’s feature on Rhug Wild Beauty introduced viewers to the brand’s holistic philosophy and its rare blend of organic purity and scientific performance.

During the segment, American Trends & Lifestyle highlighted Rhug Wild Beauty’s origins on the pristine 12,000-acre Rhug Estate in North Wales, where every product is handcrafted in the UK using certified organic and natural ingredients. Formulations include wild-foraged botanicals, estate spring water, honey, and beeswax—all combined to deliver visible, measurable results through nature’s finest elements.

The show also showcased several of the brand’s standout products, including the Deep Cleansing Balm with Wild Berries, Nourishing Eye Cream with Elderflower, and Active Treatment Serum with Hyaluronic Acid—each designed to hydrate, protect, and revitalize skin with clinically proven performance.

“Being featured on American Trends & Lifestyle was a wonderful opportunity to share our story with viewers who appreciate both luxury and authenticity,” said Lord Robert Newborough, Founder of Rhug Wild Beauty. “Our mission has always been to combine nature with science to create clean, sustainable skincare that truly delivers results.”

Available in the U.S. on Amazon and OneLavi.com, Rhug Wild Beauty’s collection is COSMOS Organic certified, vegan, cruelty-free, and halal, ensuring transparency and integrity at every step. Each product embodies the brand’s guiding principle — “Rooted in Nature, Refined by Science.”

In addition to its television reach, American Trends & Lifestyle extends its audience through BEOND TV, a dedicated streaming channel offering daily updates on beauty and lifestyle innovations.

About Rhug Wild Beauty

Rhug Wild Beauty is a luxury organic skincare brand rooted in the wild landscapes of North Wales. Each formula is crafted using a thoughtful combination of wild-foraged botanicals from the Rhug Estate and meticulously selected natural actives sourced globally for their proven efficacy. Hand-crafted in the UK, the brand’s COSMOS-certified products are vegan, cruelty-free, and halal. Founded by Lord Robert Newborough, Rhug Wild Beauty embodies clean beauty that is ethical, sustainable, and scientifically proven to deliver visible results.

 

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