dropdown

Brushean Announces Next Chapter in Its Mission to Elevate Beauty Hygiene

Brushean is working to establish Beauty Sanitation as an essential part of everyday skincare while raising awareness about the importance of makeup brush hygiene.

— As consumers become increasingly intentional about skincare and wellness, Brushean believes one essential aspect of healthy skin continues to be overlooked: the cleanliness of the makeup brushes used every day.

The beauty technology company is expanding its mission beyond a single product to help establish Beauty Sanitation as a recognized category within the beauty industry. Under the leadership of CEO Rosanna Wang, Brushean is focused on encouraging healthier beauty habits through innovation, education, and thoughtfully designed products.

While conversations around skincare often focus on cleansers, serums, moisturizers, and sunscreen, Brushean believes the discussion should also include the tools that come into daily contact with the skin. By raising awareness about makeup brush hygiene, the company hopes to make Beauty Sanitation an essential part of modern skincare routines.

An Overlooked Step in Everyday Beauty

Many consumers invest significant time and money into premium skincare products while unknowingly using makeup brushes that collect makeup residue, oils, and other contaminants between cleanings.

Brushean believes that sanitizing brushes between regular washes offers a practical way to support better beauty habits without replacing traditional cleaning routines.

Its patented Makeup Brush Sanitizer combines UV-C light and ozone technology to sanitize makeup brushes in approximately five minutes while also protecting them from dust between uses. Rather than serving as a replacement for washing brushes, the device is designed to complement regular cleaning by making sanitation simple enough to become part of an everyday routine.

The company’s goal is not only to provide an innovative solution but also to encourage greater awareness about an often-overlooked aspect of beauty care.

Creating a New Standard

Brushean first introduced one of the industry’s earliest makeup brush sanitizers following a successful Kickstarter and Indiegogo campaign that demonstrated strong consumer interest in beauty hygiene solutions.

Inspired by sanitation practices long used in professional environments, the company developed a patented design featuring a signature pop-up lift mechanism, integrated dust cover, and advanced sanitation technology. The result is a product that combines functionality with elegant design while helping users care for the tools that come into contact with their skin every day.

As consumer awareness continues to grow, Brushean believes Beauty Sanitation has the potential to become as familiar as other everyday wellness habits.

Building Better Beauty Habits

Rather than viewing beauty sanitation as an occasional task, Brushean encourages consumers to think of it as an extension of their overall skincare routine.

Wang explains the company’s philosophy:

“Luxury isn’t just about beautiful products. It’s about beautiful habits. We designed Brushean to transform makeup brush hygiene from an occasional chore into an effortless daily ritual that helps people care for both their skin and their tools.”

She continued, “While our signature lift function was inspired by the iconic Barbicide jar used in professional barbershops, our vision has always been much bigger than the device itself. We’re on a mission to make makeup brush hygiene as routine as cleansing your face or brushing your teeth because healthy skin starts with clean tools.”

That philosophy continues to guide the company’s long-term strategy as it explores new innovations designed to support cleaner beauty routines.

Recognition Supports a Growing Movement

Brushean’s commitment to beauty hygiene has earned recognition from respected publications including Vogue, Glamour, Byrdie, ELLE, Sunday Edit, and Real Simple.

The company’s flagship product has also gained a loyal customer following through Amazon and its direct-to-consumer website, where users frequently praise its convenience, elegant appearance, and ability to encourage more consistent makeup brush care.

For Brushean, that recognition reflects growing consumer interest in products that blend beauty, wellness, and intentional daily habits.

National Recognition Reinforces Brushean’s Innovation

Brushean has been recognized as the Best Beauty Invention in the United States of 2026 by BestofBestReview.com, honoring the company’s innovative approach to improving beauty hygiene. The award recognizes Brushean’s patented Makeup Brush Sanitizer and its mission to encourage healthier beauty routines by making brush sanitation simple, convenient, and accessible as part of everyday self-care.

The recognition also reflects Brushean’s broader vision of elevating beauty sanitation into an essential category within the beauty industry. Under the leadership of Founder and CEO Rosanna Wang, the company continues to combine thoughtful design with science-inspired innovation, helping consumers adopt cleaner beauty habits while reinforcing the importance of maintaining both skincare and the tools used to support it.

Looking Ahead

As the company continues to evolve, Brushean plans to expand its portfolio with additional innovations that support cleaner beauty practices while helping establish Beauty Sanitation as a lasting category within the industry.

By combining science-inspired technology with timeless design and consumer education, Brushean hopes to inspire a shift in how people think about beauty care—one where maintaining clean beauty tools becomes as natural as maintaining healthy skin.

About Brushean

Brushean is a beauty technology company dedicated to redefining beauty hygiene through science-inspired solutions that promote healthier beauty routines. Best known for its patented Makeup Brush Sanitizer featuring UV-C light and ozone technology, the company is working to establish Beauty Sanitation as a recognized category within the beauty industry. Under the leadership of CEO Rosanna Wang, Brushean continues to develop thoughtful innovations that combine elegant design, practical functionality, and consumer education to support cleaner beauty habits.

Learn more at brushean.com. The product is also available on Amazon. Follow Brushean on Instagram for updates, or contact the company at [email protected].

Contact Info:
Name: Rosanna Wang
Email: Send Email
Organization: Brushean
Website: https://www.brushean.com

Release ID: 89201007

Tags: , , , , , ,
Where Beauty Meets Science: Why MyColla C's "My Brightest Chapter" Event Resonated with Me | Dear Kitty Kittie Kath

Where Beauty Meets Science: Why MyColla C’s “My Brightest Chapter” Event Resonated with Me | Dear Kitty Kittie Kath

     As we enter our 30s and 40s, the way we look at beauty starts to change. It’s no longer just about finding the next skincare product or beauty trend. Instead, it’s about creating daily habits that help us feel confident, healthy, and supported from within. As a mom in my 40s balancing work, parenting, content creation, and an active lifestyle, I’ve realized that self-care isn’t about chasing perfection. It’s about making intentional choices that help me keep up with the life I love.

     That’s exactly the message I took home from My Brightest Chapter, the latest launch event of MyColla C. More than introducing a collagen supplement, the event opened meaningful conversations about beauty, wellness, and aging gracefully through science-backed insights and inspiring personal stories. More about the event after the jump, click continue to read more.

Where Beauty Meets Science: Why MyColla C’s “My Brightest Chapter” Event Resonated with Me

Beauty Meets Science

     One of the highlights of the event was the informative talk by Dr. Maika S. Slatensek, who explained collagen in a way that was both practical and easy to understand. She shared that collagen is an important structural protein that helps keep our skin firm, hydrated, and resilient. As we age, our natural collagen production gradually declines, which can lead to visible signs of aging such as dullness, dryness, and reduced skin elasticity. Rather than viewing collagen as a quick beauty fix, Dr. Slatensek encouraged everyone to see it as part of a long-term wellness routine supported by healthy habits and proper nutrition.

Where Beauty Meets Science: Why MyColla C’s “My Brightest Chapter” Event Resonated with Me     She also discussed Marine Collagen, the key ingredient in MyColla C, explaining that it is sourced from fish, rich in Type I Collagen, and hydrolyzed into smaller peptides for easier daily intake. Another key takeaway was the importance of Vitamin C, which plays an essential role in collagen synthesis. Together, these ingredients highlight why supporting collagen production isn’t just about taking collagen alone, it’s also about providing the body with the nutrients it needs to help the process work effectively.Where Beauty Meets Science: Why MyColla C’s “My Brightest Chapter” Event Resonated with Me

Real Conversations About Confidence

     Lifestyle personalities Jackie Go and Apple Mendoza shared their own experiences about navigating different stages of womanhood, balancing multiple roles, and learning to prioritize themselves without guilt. As someone who wears many hats every day, I found their stories relatable. Whether you’re managing a career, raising kids, building a business, or simply trying to stay active, confidence often comes from taking small but consistent steps to care for yourself.

Where Beauty Meets Science: Why MyColla C’s “My Brightest Chapter” Event Resonated with Me

An Interactive Wellness Experience

     Beyond the talks, My Brightest Chapter created several interactive experiences that encouraged guests to reflect on their own wellness journey. Guests explored My Brightest Pages, where they wrote affirmations and intentions, posed for professional photos at My Brightest Portraits, discovered their wellness personality through the My Brightest Era Quiz, and even mixed their own collagen drinks during the My Colla Mix activity. The event felt less like a product launch and more like a celebration of choosing yourself every day.

Where Beauty Meets Science: Why MyColla C’s “My Brightest Chapter” Event Resonated with Me
Where Beauty Meets Science: Why MyColla C’s “My Brightest Chapter” Event Resonated with Me

MyColla C Product Features

     If you’re looking for an easy way to include collagen in your daily wellness routine, here are the key features of MyColla C:

  • 3000mg Premium Hydrolyzed Marine Collagen to support skin rebuild and collagen renewal.
  • With Vitamin C, an essential nutrient that supports collagen synthesis.
  • Features Hydrolyzed Marine Collagen, which is broken down into smaller peptides for easy daily intake.
  • Available in drink powders and chewable tablets to suit different lifestyles.
  • Comes in Strawberry Milk Powder, Unflavored Powder, and Strawberry Milk Tablet variants.
  • Best paired with a balanced diet, regular exercise, and consistent self-care habits.
  • Available at leading drugstores nationwide, including Watsons, Mercury Drug, Southstar Drug, Rose Pharmacy, and St. Joseph Drugstore.

Where Beauty Meets Science: Why MyColla C’s “My Brightest Chapter” Event Resonated with Me

My Final Thoughts

     One thing I appreciated most about My Brightest Chapter is that it shifted the conversation about aging. Instead of focusing on looking younger, it encouraged women to feel stronger, more confident, and more intentional about taking care of themselves.

     As someone constantly juggling motherhood, work, workouts, and everyday responsibilities, that message truly resonated with me. Beauty isn’t about turning back the clock, it’s about supporting yourself through every chapter of life. Sometimes, your brightest chapter doesn’t begin when everything is perfect. It begins the moment you decide to show up for yourself, one healthy habit at a time.

For more information on MyColla C

Follow them on Instagram: @mycollac

Good Times!~

Tags: , , , , , , , , , , ,
Dermata Opens a New Chapter with the Release of Tome Skincare

Dermata Opens a New Chapter with the Release of Tome Skincare

-The oldest new thing in skincare –

– Dermata expects to launch its first product in the middle of 2026 –

SAN DIEGO, CA / ACCESS Newswire / March 5, 2026 / Dermata Therapeutics, Inc. (Nasdaq:DRMA)(Nasdaq:DRMAW) (“Dermata” or the “Company”), a science-driven leader in dermatologic solutions, today proudly announces the branding of its latest innovation in skincare: Tome, which aims to introduce “skintech at home”. The Company’s Tome skincare line will bring intentionally developed skincare that delivers a high level of efficacy by addressing the root causes of skin diseases and conditions. Tome is Studied Skincare™, utilizing timeless ingredients with modern innovations for today’s curious skincare consumer. Dermata believes there is immense market opportunity to offer all-natural, multi-action, high-performing skincare treatments directly to consumers for a professional aesthetician feel at home.

“With Tome, our mission is to forge a new realm of skincare that is powerful, not punishing,” commented Gerry Proehl, Dermata’s Chief Executive Officer. “We plan to offer products that are studied by dermatologists but accessible to consumers without the need for a prescription. We intend to prioritize products with natural and safe ingredients that deliver prescription-like results. We believe our products will have heightened potency that never comes at the expense of health and wellbeing of our customers,” Mr. Proehl continued. “In a world filled with treatments that complicate routines, over-promise, and underdeliver, Tome exists to be the new foundation of any well-rounded skincare routine. We aren’t here to find balance or compromise between existing approaches to skincare, we are melding ancestral wisdom with scientific innovation to create an entirely new ritual for our customers,” Mr. Proehl concluded.

This announcement marks a significant milestone in the Company’s strategic evolution and long-term growth roadmap to become a consumer-facing company specifically tailored to meet the evolving needs of today’s skincare consumers. The Tome skincare line will emphasize products Dermata believes can become the essential foundation of any well-rounded skincare routine. In a category full of complex ingredients and daily routines, Tome intends to return to the time-tested remedies with simple but effective weekly routines. While first targeting the launch of an over the counter, once-weekly acne and resurfacing treatment in mid-2026, Dermata believes its Tome product line will become part of an essential foundation for enhancing overall skin quality and beauty.

About Tome

Tome is Dermata’s newest skincare line to bring about a new realm of skincare that is powerful, not punishing. Tome in its literal meaning is a large, important, scholarly book, usually telegraphing ancestral innovations. Dermata intends to educate consumers with a brand that tells a story while being rooted in science and history. Tome will consist of a line of skincare products made with Spongilla lacustris, a freshwater sponge that has evolved over millions of years, for consumers that are compelled by science and story to find the most potent products for their skincare routine. Dermata believes its Tome skincare line will amplify existing skincare routines with essential ingredients that deliver exponential results, without harmful extremes. Dermata’s first planned product to launch under the Tome brand name is a once weekly treatment, targeting acne, that is an easy addition to any skincare routine. Dermata expects to launch this product in the middle of 2026 with additional product launches planned to follow. Start your skincare story at www.tomeskincare.com.

About Dermata Therapeutics

Dermata Therapeutics is a scientific leader in dermatology that recently announced a strategic pivot from pharmaceutical development to begin focusing on the development and distribution of direct-to-consumer skincare solutions. The Company is currently developing a once-weekly acne treatment system that utilizes an active ingredient from US Food and Drug Administration over-the-counter monograph in combination with Dermata’s Spongilla technology to create a unique treatment option for consumers suffering with acne. The Company plans to launch this initial acne system in the middle of 2026 with additional products planned to follow. Dermata is headquartered in San Diego, California. For more information, or to join our mailing list, please visit http://www.dermatarx.com/.

Forward-Looking Statements

Statements in this press release that are not strictly historical in nature are forward-looking statements. These statements are based on the Company’s current beliefs and expectations and new risks may emerge from time to time. Forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other factors including, but are not limited to, statements related to: Dermata’s shift to commercialize skincare products; the anticipated benefits of the strategic shift; the timing of any future announcements; the anticipated benefits of Dermata’s strategic shift, including acceleration of its path to commercialization, reduction of regulatory burdens, and expansion into broader consumer markets; the expected timing and success of any planned product launches; the potential market acceptance of any products; and other factors described in the Company’s filings with the Securities and Exchange Commission. These forward-looking statements are generally identified by the use of such words as “may,” “could,” “should,” “would,” “believe,” “anticipate,” “forecast,” “estimate,” “expect,” “intend,” “plan,” “continue,” “outlook,” “will,” “potential” and similar statements of a future or forward-looking nature. These statements are only predictions based on current information and expectations and involve a number of risks and uncertainties. Actual events or results may differ materially from those projected in any of such statements due to various factors, including the risks and uncertainties inherent in product development and commercialization. For a discussion of these and other factors, please refer to Dermata’s filings with the Securities and Exchange Commission. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. This caution is made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All forward-looking statements are qualified in their entirety by this cautionary statement and Dermata undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof, except as required by law.

Dermata Investors:

Cliff Mastricola
Investor Relations
cmastricola@dermatarx.com

SOURCE: Dermata Therapeutics

View the original press release on ACCESS Newswire

Tags: , , , , ,
Subscribe Placeholder

K-beauty’s next chapter centres on ‘whole self’ wellness, according to Olive Young report

SEOUL – South Korea’s beauty industry is shifting from surface-level aesthetics to a broader pursuit of personal balance, according to a trend report from CJ Olive Young that frames 2026 around a single concept: feeling whole.

The country’s largest beauty retailer released its “2026 Trend Keywords” report on Dec 19, using the acronym “fullmoon” as a metaphor for wholeness, the overarching theme shaping beauty and wellness consumption through 2025 and 2026.

The report outlines eight sub-trends reflecting how younger consumers, particularly those aged 15 to 24, are redefining self-care as a daily, integrated practice rather than an occasional indulgence.

At the core is the rise of “early wellness”, a shift that sees teenagers and young adults proactively managing sleep, stress and skin health.

Olive Young’s purchasing data shows double-digit annual growth in wellness product consumption among this age group since 2022, signaling a normalisation of health-focused routines well before adulthood.

In place of rigid regimens, consumers favour what the report describes as “healthy pleasure” — easy, enjoyable wellness habits.

Functional drinks, gummies and snack-style supplements are gaining traction, as are sleep-related products.

Sales of sleep health supplements at Olive Young reportedly surged more than 300 per cent year-over-year, with melatonin leading demand alongside ingredients such as GABA and vitamin B derivatives.

Wellness is also being folded into beauty itself. Products infused with vitamins and minerals now span skin care, body and hair care, allowing consumers to address health concerns without adding steps to their routines.

Makeup, too, is evolving. Hybrid products that combine colour with barrier care and soothing ingredients are driving the growth of “skincare-focused makeup”, blurring the line between treatment and cosmetics.

The report suggests shoppers increasingly evaluate makeup based on ingredients as much as pigmentation or coverage, pushing brands toward naturally derived formulations and dermatology-inspired color cosmetics.

Beyond wellness, the report highlights trends including Generation Z’s experimental approach to luxury, the merging of aesthetic procedures with home care, and the growing role of AI-driven personalisation.

Together, they point to a beauty market less about transformation — and more about alignment. THE KOREA HERALD/ASIA NEWS NETWORK

South KoreaBeauty industryWellness

Tags: , , , , , ,
K-beauty’s next chapter centers on 'whole self' wellness

K-beauty’s next chapter centers on ‘whole self’ wellness

2026 Trend Keywords (CJ Olive Young)

Korea’s beauty industry is shifting from surface-level aesthetics to a broader pursuit of personal balance, according to a trend report from CJ Olive Young that frames 2026 around a single concept: feeling whole.

The country’s largest beauty retailer released its “2026 Trend Keywords” report on Friday, using the acronym “fullmoon” as a metaphor for wholeness, the overarching theme shaping beauty and wellness consumption through 2025 and 2026.

The report outlines eight sub-trends reflecting how younger consumers, particularly those aged 15-24, are redefining self-care as a daily, integrated practice rather than an occasional indulgence.

At the core is the rise of “early wellness,” a shift that sees teenagers and young adults proactively managing sleep, stress and skin health. Olive Young’s purchasing data shows double-digit annual growth in wellness product consumption among this age group since 2022, signaling a normalization of health-focused routines well before adulthood.

In place of rigid regimens, consumers favor what the report describes as “healthy pleasure” — easy, enjoyable wellness habits. Functional drinks, gummies and snack-style supplements are gaining traction, as are sleep-related products. Sales of sleep health supplements at Olive Young reportedly surged more than 300 percent year-over-year, with melatonin leading demand alongside ingredients such as GABA and vitamin B derivatives.

Wellness is also being folded into beauty itself. Products infused with vitamins and minerals now span skin care, body and hair care, allowing consumers to address health concerns without adding steps to their routines.

Makeup, too, is evolving. Hybrid products that combine color with barrier care and soothing ingredients are driving the growth of “skincare-focused makeup,” blurring the line between treatment and cosmetics.

The report suggests shoppers increasingly evaluate makeup based on ingredients as much as pigmentation or coverage, pushing brands toward naturally derived formulations and dermatology-inspired color cosmetics.

Beyond wellness, the report highlights trends including Generation Z’s experimental approach to luxury, the merging of aesthetic procedures with home care, and the growing role of AI-driven personalization. Together, they point to a beauty market less about transformation — and more about alignment.

yoohong@heraldcorp.com

Tags: , , ,
Best oLive
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.