Cocoyam: A skincare secret worth knowing

A skincare secret worth knowing

Follow this guide

What’s the story

African cocoyam, a staple in many African diets, is gaining attention for its potential skincare benefits.
Rich in vitamins and minerals, this tuber can be used to enhance skin health.
Its natural properties may help improve skin texture and appearance without the need for synthetic ingredients.
Here is how you can incorporate African cocoyam into your skincare routine.

Nutrient-rich composition

African cocoyam is loaded with essential nutrients, such as vitamin C, potassium, and fiber.
Vitamin C is known for its antioxidant properties that help protect the skin from free radicals.
Potassium helps maintain hydration levels in the skin cells.
Fiber aids digestion but also contributes to a healthy glow by ensuring the body eliminates toxins effectively.

Natural exfoliant properties

The natural acids present in African cocoyam make it an excellent exfoliant.
These acids help remove dead skin cells gently, leaving the skin smoother and more radiant.
By incorporating this tuber into your skincare routine, you can achieve a natural exfoliation process without harsh chemicals or abrasive scrubs.

Moisturizing benefits

African cocoyam also contains natural oils that can help moisturize the skin.
These oils create a barrier on the surface of the skin, preventing moisture loss and keeping it hydrated throughout the day.
Using products with African cocoyam can be particularly beneficial for those with dry or sensitive skin types.

Anti-aging potential

The antioxidants found in African cocoyam may also help reduce signs of aging by combating oxidative stress on the skin.
Regular use could potentially minimize fine lines and wrinkles over time, giving you a more youthful appearance.
This makes it an ideal ingredient for anti-aging skincare formulations.

Versatile application methods

African cocoyam can be used in various forms for skincare purposes.
It can be mashed into a paste for facials, or mixed with other natural ingredients like honey or aloe vera for added benefits.
Its versatility allows users to customize their skincare routines according to personal preferences and needs.

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Daily Mirror

11 skincare products worth the hype our beauty team swears by

From dry skin to oily complexions to anti-ageing remedies, these are the skincare products our beauty team love

14:14, 19 Mar 2026

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From Medik8 to Charlotte Tilbury to Wonderbalm, these are the products our beauty team swear by when it comes to skincare

When it comes to skincare, there is no ‘one-size-fits-all’ approach with choosing the best products to achieve glowing, smooth skin. With a variety of different skin types from combination to dry to oily to sensitive in play, we’re often on the hunt for a holy grail product (or products) that’ll leave us with a youthful complexion and luminous finish without the need for expensive salon treatments or procedures.

However, this often comes with a lot of trial and error and money down the drain. So, when we find the perfect skincare regime for us, the stars seem to align and the difference it makes to our skin – and makeup application – is undeniably noticeable. And not only in terms of look.

Finding a routine that improves the appearance of skin can be the key to boosting confidence and adding pep to our step. Our beauty team is in the lucky position of being able to test out a whole host of beauty launches, including skincare.

READ MORE:

This makes us pretty clued up on what will deliver some pretty impressive results. And while that means we’re privy to some impressive formulas, many of us find ourselves returning to certain products time and again.

With that in mind, below we’ve curated a list of just some of our favourite skincare products that have left us with the best skin of our lives, from Charlotte Tilbury to Medik8 to the viral Medicube and more.

Bethan’s pick

Medik8 Crystal Retinal 1 – £45

Medik8’s Crystal Retinal is widely regarded as one of the best anti-ageing skincare products on the market

Medik8 Crystal Retinal is one of the few science-backed skincare products to achieve cult status in the industry, beloved by experts and everyday skincare fans alike. The award-winning overnight Vitamin A serum is powered by retinaldehyde (aka retinal), which is said to work 11 times faster than traditional retinol to target fine lines, uneven texture and pigmentation.

The formula comes in six strengths, ranging from sensitive (1) to expert (24). As someone with quite reactive skin, I’ve been using the lowest potency formula, and it’s certainly one of the gentlest ways to introduce Vitamin A into a skincare routine, with no redness, flaking or irritation that is sometimes associated with retinoids.

According to Medik8, shoppers can experience clinically proven wrinkle reduction with just one tube; however, this was an independent study on Crystal Retinal 6. Personally, I didn’t notice a change in the fine lines on my forehead with the low strength I have been using, but I did experience an overall glow, smoother texture and slightly firmer feel to my skin.

It’s also formulated with hydrating and soothing ingredients like hyaluronic acid and glycerin, which help to offset the dryness and irritation that vitamin A products can sometimes cause. In hindsight, I likely could have started at a slightly higher strength, as the formula is clearly designed to be both effective and tolerable. That said, it feels like a solid, low-risk entry point, particularly if you’re new to vitamin A or wary of sensitivity, with the option to build up to stronger concentrations over time for more visible age-defying results.

Priced from £45 to £109, it’s definitely a more premium product, so for those shopping on a shoestring, The INKEY List Advanced Retinal Serum 15ml is a great budget option, priced at £15, which is formulated with 0.2% encapsulated retinaldehyde. Meanwhile, Facetheory’s Retinal Supreme MultiCream 0.2% formula is priced at £55.

Eve’s picks:

Charlotte Tilbury Magic Cream – £54

Charlotte Tilbury’s ‘facelift in a jar’ Magic Cream is one of Eve Rowlands’ beauty staples(Image: Charlotte Tilbury)

This cream truly deserves the hype that surrounds it. As a moisturiser and primer in one, this face cream markets itself as a ‘facelift in a jar’ – especially with its new supercharged formula – and I must say it really does the trick of reviving dull and tired-looking skin.

The Magic Cream’s new formula is packed with a ‘world-first Recoverstem™ Peptide’, which contains a blend of over 100 multi-action Peptides ‘extracted from the Stem Cells of the Eternal Jasmine Youth Plant™, known for their remarkable ability to continuously renew’.

I tend to apply this in the morning after cleansing and applying a serum, and it gives me a real boost as my skin instantly looks plump, hydrated, and any redness soothed – giving me confidence to leave the house bare-faced. It’s got no SPF in, though, so can be used at night – but don’t forget to apply sunscreen if putting on in the morning.

As a primer, it’s a great base for makeup as it makes my foundation look so smooth – no pilling, with my pores easily blended. The downside is that it’s quite pricey as a 30ml tub costs £54. That being said, a little goes a long way, as my last jar lasted about a year, so it is a good investment.

Superfacialist’s Vitamin C+ Skin Renew Cleansing Oil Vitamin C | Brighten Gentle Daily Micro Polish Wash – £10 and £14

Eve Rowlands’ go-to cleansing duo is the Superfacialist’s Vitamin C+ Skin Renew Cleansing Oil Vitamin C and Brighten Gentle Daily Micro Polish Wash(Image: Eve Rowlands)

I’ve always been a bit of a cleansing balm lover – the Elemis Cleansing Balm, £52, is one of my faves alongside Lush’s Oat Cleansing Balm, £16, but I recently discovered Superfacialist’s ‘Superglow’ Vitamin C formulations, and I’m a convert. A more affordable option, the Superfacialist Vitamin C+ Skin Renew Cleansing Oil is currently on sale at Boots for £9.33 from £14 and is packed with nourishing oils like olive, grapeseed, cucumber and rosehip as well as Vitamin C to dissolve makeup as well as dirt and impurities.

The highly soluble oil is a two-in-one as, once in contact with water, it turns into a cleansing milk to leave a glowy, soft and evened out complexion. My only gripe is that the oil is quite watery, so it sometimes slips through my fingers when applying, wasting the product.

While I’ve not been using it long enough to notice any anti-ageing properties (its formula also includes a high-performance pro-collagen Vitamin C active), my skin is the best it’s ever looked; it’s brighter, has a more even texture, and my pores look less prominent.

This is also helped by the Super Facialist Vitamin C+ Brighten Gentle Daily Micro Polish Wash, now £6.67 from £10 at Boots. The second step in my double cleanse, it leaves my skin smooth and hydrated and feeling taute. It smells divine with a citrus scent that lingers, while Vitamin C adds a radiance boost.

Medik8 Press and Glow Tonic – £34

Medik8’s Press and Glow Tonic is exfoliating, smoothing and brightening(Image: Eve Rowlands)

I’ve tried a good few toners in my time, from the Pixi Glow Toner, £12, to Coats Gentle Hydrating Toning Milk, £10, but since adding this Press and Glow Toner into my skincare routine morning and night, I’ve noticed a significant difference in the texture of my skin. It’s smoother, there are fewer dry patches, and I’ve noticed my pores aren’t quite as large.

While I’ve not seen any major changes to fine lines on my forehead – something some people have reported – or around my eyes (as it’s not recommended for use under the eyes due to their delicate nature), my skin looks and feels invigorated and looks brighter after sweeping a cotton pad with the formula on. And that’s good enough for me. I also enjoy how the bottle has a convenient press-pump applicator that lets the user control how much comes out with a single press of the top – no need to tip it upside down and risk using too much.

While I’ve not experienced many negative effects, some shoppers have been left disappointed with the stinging sensation it leaves on those with more sensitive skin. One user remarked: “I can only use this when I have no blemishes, as it stings otherwise. A shame because this came highly recommended, and is supposed to be suitable for sensitive skin.”

Wonderbalm – £15

The Wonderbalm is an all purpose multi-tasking balm (Image: Eve Rowlands)

I cannot stress how much this Wonder Balm has changed my skin care. A multi-tasking balm, this Korean Beauty wonder has a fast absorbing, yet insanely hydrating formula, which can be used as a moisturiser, hair mask, lip balm, hand cream, makeup primer, makeup remover and eye cream.

It is packed with a whole host of vitamins and antioxidants that are anti-inflammatory, moisturising and promote skin renewal with its ingredients like Olive Oil, Shea Butter, Candelilla Wax, Orange Peel Oil, and Vegetable Oil in the mix.

While I typically use it to treat dry lips, hands and as a face moisturiser, I have applied it to eczema flare-ups, skincare reactions, dermatitis, cuts and scrapes as well as post-shaving. It’s been transformative, calming any issues in just a few hours.

One thing I’d change, personally, is its scent. While it is marketed as being un-fragranced, I feel it has a slight citrus/nutty smell that I’m not too keen on. Although that doesn’t stop me from using it every day.

Jess’s pick

medicube Zero Pore Pads – £20.10

medicube’s pore pads gave beauty writer Jess fast results

I’m the first to admit I can be a bit of a sceptic when it comes to viral skincare. One of my main skincare concerns as someone with an oily complexion has always been enlarged-looking pores around my nose.

I first heard about the medicube Zero Pore Pads after finding out Molly-Mae Hague was a fan of the mild version, and I immediately ordered the standard formula from Amazon. What sets this product apart for me is the pad design, which doesn’t require any additional tools to massage it in.

I noticed my skin appearing smoother in as little as a week, and I don’t feel my make-up settling into pores as much as it previously did, either. I like that these get to work fast, as I’m pretty impatient when waiting for results, as is often the case with new skincare.

I can’t lie, whilst the included tweezer-style pick-up tool isn’t necessarily needed, it does make me feel like somewhat of a beauty pro during my routine. I also notice when I use the pads after cleansing that they often still manage to get traces of fake tan and makeup off my face, which is pretty impressive given that I usually double cleanse.

One downside is that the product left behind by the pad isn’t the fastest to absorb in my opinion, however, I simply massage it in to get the most out of the ingredients. Shoppable at Amazon, they can also be purchased from the likes of LookFantastic and ASOS, but I’d suggest those with more sensitive skin may wish to start with the mild formula.

They’ve fast become my favourite new addition to my beauty routine, and one I’ll immediately repurchase when I next run out.

Narin’s pick

Medik8 Surface Radiance Cleanse – £25

Narin says this Medik8 cleanser is ‘my secret weapon'(Image: Narin Flanders)

I’ve reached the age where, while I want my skin to feel thoroughly cleaned, lots of face washes and cleansers leave my face feeling tight, dry and stripped of nutrients rather than nourished when I use them. The Medik8 cleanser is my secret weapon.

It has a gentle yet effective AHA/BHA complex that exfoliates without any abrasive grit. The brand says it also helps smooth fine lines and wrinkles and tackles the ageing effects of free radicals. I can’t attest to that (yet!) but I definitely think my skin looks brighter, less blotchy and more even when I use it.

It costs £25 for a 150ml tube, which initially felt a lot, but when I realised how little of a pea-sized amount was enough to fully clean my face, it feels like a cost-effective treat. Medik8 says the tube will last for 140 washes, which at less than 18p a use feels reasonable, but I think it could be even more than that based on my experience – once you get used to not having to squirt loads into your hands to wash your face. because it goes so far

It comes out of the tube as a gel and goes on like a silky, foamy cream. It has a lovely, natural citrus scent that reminds me of lemon pie, and it’s my little evening luxury ritual to wash away the harshness and any impurities picked up during the day.

Jada’s pick

Biodance Bio Collagen-Real Deep Mask (4 Pack) – £14.90

The Biodance mask turns from a gel into a sheet mask(Image: LookFantastic)

I am someone who prioritises skin care at every turn, and I’ve always found a sheet mask to be the ultimate way to wrap up a night of self-care. I used to swear by Garnier’s sheet masks, to the point I’d get a subscription for them on Amazon, but they went out the window as soon as I tried the collagen sheet masks on the market.

I’ve tried a fair few of them, with Rehab, £16 for three, Medicube, £26 for four and Dr Jart’s, £8.50 for one, all standing out to me. There’s one that I keep buying on repeat, though, and that has to be Biodance’s Bio Collagen-Real Deep Mask. For those of us who have seen the viral videos, we know they can be worn overnight, but I tend to use them for about four hours, at which point they’ve gone see-through, and I can peel them off to reveal glowing skin.

My skin is bouncy and moisturised after using these, and they’ve become one of my only skincare must-haves. £14.90 can sound expensive for face masks, but since it’s a four-pack, it works out at about £3.72 per mask. When my skin barrier is inflamed, often due to travel or indulging in foods I shouldn’t, I prefer the blue Hydro Cera-nol mask.

That said, I do want to try the full range especially with the new Caviar PDRN Real Deep Mask which has K-beauty’s cult classic PDRN in. These masks are great for a pamper night and I think a great way to bulk out any gift bags.

Lauren’s picks

LANEIGE Bouncy & Firm Eye Sleeping Mask – £28

This hydrating eye cream works overnight to reduce the appearance of puffiness and dark circles(Image: Lauren Codling)

Laneige is a household name within the beauty world thanks to its iconic Lip Sleeping Masks and hydrating Water Bank collection. But it was the brand’s Bouncy & Firm range, launched last year to plump and revitalise tired skin, that truly changed my routine.

A full year later, I’m still loyal to the entire four-piece line, but the Bouncy & Firm Eye Sleeping Mask, £28, at Boots is the undisputed hero. My under-eyes are notoriously finicky, usually reacting to products with stings or redness, but this formula is different; it’s actually the first eye treatment I’ve ever bothered to repurchase.

Its cooling, gel-like texture glides on smoothly, instantly de-puffs and soothes, and it’s never caused any irritation, even after nightly use. The Bouncy & Firm Sleeping Mask, £32, at SpaceNK, is worth considering, too; it feels rich yet breathable on my skin, locking moisture without feeling heavy or greasy.

Rodial Vit C Brightening Cleansing Pads – £49

These cleansing pads leave Lauren’s skin feeling refreshed and noticeably more radiant(Image: Lauren Codling)

Vitamin C is a permanent fixture in my skincare arsenal, especially on days when my complexion feels lacklustre or drained. These Vitamin C Brightening Cleansing Pads were recommended to me by a fellow beauty writer around six months ago, and it didn’t take me long to become obsessed.

A single swipe is all it takes to sweep away impurities, boost luminosity, and gently refine the skin’s texture. Incorporating them into my morning ritual has been transformative: my face feels instantly awakened, impeccably clean, and visibly more radiant. Plus, the subtle citrus aroma provides a sophisticated, spa-like sensory experience.

While Rodial recommends applying twice daily, I prefer to reserve these premium pads for my AM routine to maximise that morning glow. For my evening dose of antioxidants, I lean on Medik8’s C-Tetra Serum (£45) to ensure I wake up with a bright, revived complexion.

Lucy’s pick

Charlotte Tilbury’s Immediate Eye Revival Patches – £46.40

Lucy recommends storing them in the fridge for a refreshing under-eye feel(Image: Lucy Addicott)

When I haven’t had enough sleep, or I just want to give my under-eyes a lift, I find Charlotte Tilbury’s Immediate Eye Revival Patches the ideal quick-fix. In the mornings, I use the included spatula to scoop up the patches, pop them under my eyes, and ten minutes later, my bags look less puffy, and I feel refreshed.

The £58 pot contains 60 eye patches, which initially I did think was quite steep; however, like all Charlotte Tilbury products I’ve tried, the high quality and results are, in my opinion, worth it. At the moment, the eye patches are on sale for £46.40, bringing a pair down to £1.50 each.

I use them sparingly because of this, but every time I do, I’m reminded why they are a cut above other brands I’ve tried for several reasons. They get to work rapidly, so I don’t have to spend ages in the morning waiting before I can put my makeup on.

Another key factor is that they are 100% non-slip and non-drip, meaning I can walk around the house with them on without worrying they are going to end up on my chin. They also feel very luxurious, with a thick hydrogel cushion that makes me feel pampered.

Unlike other eye patches I’ve tried, these do not leave any residue behind, and I can apply concealer seamlessly without pilling or flaking. There are cheaper alternatives for anyone who wants to use eye patches daily, such as the Pixi Depuffing Eye Patches (£22) and the Beauty of Joseon Revive Ginseng Eye Patches £17.

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These Are The Vitamin C Serums Actually Worth Your Money, According To Dermatologists

These Are The Vitamin C Serums Actually Worth Your Money, According To Dermatologists

Listen, I’m a Skinimalist at heart – my daily routine consists of a basic lineup of mostly drugstore products, and I abide by a “less is more” philosophy when it comes to slathering things on my face. The only exception here is Vitamin C serums.

Anastasiya Mihailovna / Getty Images

For context, I started getting hormonal acne a few years ago, and since then, I’ve been dealing with stubborn post-acne hyperpigmentation. Only within the last year have I gotten a handle on things, thanks in large part to vitamin C serums. Since incorporating it into my routine, my dark spots have noticeably faded.

Related: “Her Killer Has Never Been Found”: Nurses Are Sharing The Shocking Patient Stories That Haunt Them To This Day, And Oh My God

Since I know all too well the feeling of standing in the skincare aisle, Googling “best vitamin C serums,” I did God’s Work™ for us and asked three board-certified dermatologists about the most reliable products on the market.

Jacob Wackerhausen / Getty Images

Before we get into what they said, here’s a little info about the experts I interviewed:

Dr. Dara Spearman is a board-certified dermatologist and founder of Radiant Dermatology Associates.

Dr. Dendy Engelman is a board-certified dermatologic surgeon at Shafer Clinic Fifth Avenue.

Dr. Toral Vaidya, MD, MPH is a board-certified dermatologist at MDCS Dermatology.

So, what is Vitamin C serum, actually?

Mariya Borisova / Getty Images

Vitamin C serum is a topical skincare treatment that disperses a highly concentrated amount of the antioxidant to the skin. Not only does it help protect skin from environmental aggressors ike UV exposure and pollution, but it also boosts collagen production and brightens the complexion. In addition, it “improves the appearance of fine lines and uneven skin tone,” and “supports overall skin health when used regularly,” Dr. Engelman and Dr. Spearman said, respectively.

Dr. Vaidya explained the science behind it all: “Vitamin C inhibits an enzyme called tyrosinase, which is involved in melanin (pigment) production.” She added that “by slowing this process, vitamin C can help prevent the formation of excess pigmentation.” 

“Additionally,” she continued, “as an antioxidant, it neutralizes environmental free radicals that contribute to skin aging, inflammation, and hyperpigmentation.”

What should you look for on the label?

Curly_photo / Getty Images

One of the most popular forms of Vitamin C serum includes L-ascorbic acid, “which is the most studied and effective form of vitamin C,” Dr. Spearman explained. “Ideally, it should be in the 10 to 20% range.” 

However, it’s worth mentioning that a higher percentage doesn’t necessarily mean better efficacy. “Vitamin C works in a dose-dependent way up to a point,” Dr. Engelman added. “After about 20%, you hit diminishing returns, and irritation risk climbs. Consistency is more important than chasing the highest concentration.”

Dr. Vaidya added that outside of L-ascorbic acid, there are “vitamin C derivatives, which differ in potency and stability.” She said that “L-ascorbic acid is more potent but less stable, whereas derivatives tend to be gentler and more chemically stable. Some skincare products also use plant-derived forms of vitamin C, which are generally gentler on the skin while still providing strong antioxidant benefits.”

Related: 15 Subtle Symptoms That Led People To Discover They Had A Very Serious Illness, And I’m So Glad They Didn’t Ignore Them

How does Vitamin C serum fit into your routine?

Strelciuc Dumitru / Getty Images

The general consensus is that Vitamin C should be applied in the morning, after cleansing, but before moisturizer and sunscreen. Applying the serum early in the day is ideal because, according to Dr. Engelman, “it acts as an antioxidant shield against environmental stressors like UV rays and pollution throughout the day. While sunscreen protects from UV radiation, vitamin C helps neutralize the free radicals that still form, so they work beautifully together.”

What results should you realistically expect, and how long does it take to see them?

Delmaine Donson / Getty Images

With consistent use, you might notice improvement in overall skin brightness and texture, including faded dark spots and greater radiance. According to all three doctors, results can be seen in as little as 8 to 13 weeks. 

Related: “It’s Not Normal”: Doctors And Nurses Are Calling Out The Biggest Health Warning Signs You Should Never Ignore

Is Vitamin C right for everyone?

Mariya Borisova / Getty Images

Vitamin C serum works well for most skin types, however, those with sensitive skin or rosacea-prone skin should be careful. “In those cases, I may recommend starting with a lower percentage or using it every other day,” Dr. Spearman said. “I always recommend patch testing, and it’s a good idea for any skin type!”

Dr. Vaidya added that for those with more sensitive skin, “it’s important to choose gentler formulations (with vitamin C derivatives) to minimize potential irritation.”

“A common mistake I see is using too many actives alongside vitamin C,” she explained. “It’s best to apply vitamin C at a separate time of day, or even on a different day, when incorporating other actives such as retinoids or exfoliants.”

And finally, the Vitamin C serums dermatologists actually recommend:

The more affordable options:

Dr. Althea’s Vitamin C Boosting Serum ($24) and Dr. Althea’s Gentle Vitamin C Serum ($24): “The Vitamin C Boosting Serum uses a 60% vitamin C‑rich Hippophae Rhamnoides Water and niacinamide, along with tranexamic acid to target dark spots,” Dr. Vaidya said. “The Gentle Vitamin C Serum offers a sensitive‑skin‑friendly formula with niacinamide and 3‑O‑ethyl ascorbic acid, a vitamin C derivative. Both are lightweight, absorb easily, and are designed to improve overall skin clarity with regular use.”

Maelove’s Glow Maker ($33): Dr. Spearman recommends this as “a more affordable option.” She said, “It’s a solid choice with a similar antioxidant profile.”

La Roche-Posay Pure 12% Vitamin C Serum ($45): “This is a great multitasker,” Dr. Engelman explained. “It brightens and hydrates the skin, reduces the look of fine lines and wrinkles, and smoothes texture, to make your skin look more radiant and glowy.”

Related: This Self-Awareness Test Will Tell You How Emotionally Intelligent You Really Are

The slightly more expensive standouts:

Pareva Beauty C35.5 Firming Glow Serum ($74): Dr. Spearman recommends this as it “combines 30% tetrahexyldecyl ascorbate (THD), an oil-soluble form of Vitamin C that is more stable and is powered by Molecur 3.” She explained that “Molecur 3 is the brand’s proprietary technology that targets exosomes, energizes skin through NAD+, and decreases inflammation, making it a good option for patients focused on preventing future aging for firmer, brighter looking skin.”

IMAGE Skincare VITAL C Anti-Aging Serum ($91): “The antioxidant blend in the formula helps neutralize daily damage from things like pollution and UV exposure, while also providing a more luminous and smooth texture, all while still being gentle on the skin,” Dr. Engelman said.

The ones to splurge for:

Vivier Serum 10 ($108): “This is a great option for those newer to Vitamin C serums,” Dr. Engelman said, adding, “it uses L-Ascorbic Acid USP, a bio-available form of Vitamin C, which delivers in a unique patented system to reduce the chances of irritation.”

SkinCeuticals’ C E Ferulic ($185) or Phloretin CF ($185): Simply put, Dr. Spearman said, “[these products] have stabilized formulas with strong antioxidant combinations.”

Have you added Vitamin C to your skincare routine yet? What are your go-to products? Share in the comments.

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byredo sephora canada

Is Merit The Minimalist Foundation Stick Worth the Hype? | ELLE Canada Magazine

According to Sea, one of the very best ways to use The Minimalist is to treat it like your favourite foundation—so I began with my base. Once I applied the light-medium “Sand” shade all over my face, I used the brand’s uber-soft Brush No. 1 to work the product in. The result? An even, second-skin finish that blurred imperfections like an IRL filter—but still managed to look natural. Where extra coverage was needed, the product was easy to build up without looking (or feeling) cake-y on the skin. Not to mention it stayed put all day long without budging. Though my go-to base is typically a tinted moisturizer, this mess-free little stick will serve as a great alternative when doing glam on-the-go.

“For anyone who wants a glow-y look with light coverage, I love applying stick products using the warmth of my fingers and palms,” Sea weighs in. Thanks to its lightweight formulation, this barely-there approach works incredibly well with this one in particular. No matter how you like to wear your makeup, The Minimalist works with you, not against you.

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New Global Wellness Institute Report Shows UAE Wellness Economy Now Worth $40.8 Billion

New Global Wellness Institute Report Shows UAE Wellness Economy Now Worth $40.8 Billion

Classified in: Health, Business
Subjects: NPT, SVY, LIC

In partnership with Aldar, the report shows the UAE wellness economy grew 14.3% between 2019 and 2024?the fastest growth in the Middle East

MIAMI, Nov. 19, 2025 /PRNewswire/ — The non-profit Global Wellness Institute (GWI), the leading research organization for the global wellness industry, today released a new report on the wellness economy of the United Arab Emirates (UAE)?revealing it is the fastest-growing in the Middle East/North Africa (MENA) region and is now valued at $40.8 billion.

The 2025 report is available on GWI’s Geography of Wellness platform thanks to a new partnership with leading real estate developer Aldar, and shows the UAE ranks #1 in the region in several wellness sectors, including Wellness Real Estate ($1.4 billion in 2024), Personal Care & Beauty ($14.8 billion in 2024) and Spa Revenue ($2.9 billion in 2024), and is growing fastest among all MENA countries in the sectors of Public Health, Prevention & Personalized Medicine; Physical Activity; and Workplace Wellness.

“The UAE’s National Strategy for Wellbeing 2031 aims to position the country as a global leader in quality of life, so it’s not surprising that its wellness economy is the fastest growing in the Middle East and North Africa,” said Susie Ellis, GWI chair and CEO. “Blending innovation with heritage, the UAE is redefining itself as a wellness destination for visitors and residents alike. We’re especially grateful to Aldar?who are creating some of the most innovative wellness real estate projects in the world?for partnering with us to bring these country-specific insights to light.”

In recent years, the UAE’s wellness real estate sector has surged, growing an impressive 22.8% from 2019 to 2024. And with new properties like SHA Emirates and Aldar’s Fahid Island?Abu Dhabi’s first coastal wellness destination?on the horizon, the wellness real estate market is poised to grow even further.

The UAE’s wellness tourism sector has also grown at an impressive 23.5% CAGR and is now worth $11.3 billion. This has been fueled in part by the UAE Tourism Strategy 2031, which emphasizes medical and wellness tourism as a growth area and aims to diversify tourism offerings, expand wellness travel and position wellbeing as both a lifestyle priority and a driver of economic growth and global competitiveness.

Jonathan Emery, Chief Executive Officer at Aldar Development, said: “The UAE is leading a global transformation in how communities are designed to actively shape better, healthier lives. When wellness is intentionally embedded from the earliest planning stages, through walkable layouts, community-focused designs, and amenities that promote social connection, it creates environments where healthy choices become intuitive. Our collaboration with the Global Wellness Institute is an important part of this ambition as it enables us to inform our design process with data and insights that will help to make wellbeing an everyday standard.”

LIVING WELL IN THE UNITED ARAB EMIRATES

The UAE is carving out a distinctive identity as a world-class wellness destination?a place where tradition meets innovation and luxury blends with authenticity. The country’s deep wellness heritage draws from ancient healing practices and Bedouin wisdom, from herbal remedies and hammam rituals to a traditional diet rich in antioxidant ingredients and fresh catch from the sea.

Today, visitors and residents alike can enjoy modern skincare and aromatherapy treatments infused with traditional botanicals like frankincense and myrrh. An extensive array of urban wellness retreats, spas, fitness centers and health food offerings in the UAE are augmented by options to use biometric skin analysis, biofeedback systems and AI diagnostics to deliver personalized treatments, fitness plans, stress management programs and nutrition guidance.

The UAE is heavily investing in AI-driven healthcare to improve efficiency, accessibility and quality of care. Mindful of its delicate ecosystem, the Emirates has set out an ambitious plan to reduce its ecological footprint through renewable energy, water conservation and carbon reduction. Wellbeing has been a national priority in the UAE since 2019, when the government launched its National Strategy for Wellbeing 2031, with the objective of enhancing the quality of life, building up capabilities and promoting the culture of wellbeing across the nation.

KEY WELLNESS EXPERIENCES IN THE UNITED ARAB EMIRATES

The Emirates’ varied geography?from vast desert expanses to rugged mountains and tranquil coastlines?offers a serene backdrop for mental rejuvenation, cultural immersion and outdoor adventures such as falconry, camel trekking, horseback riding and desert meditation.

Guests who want to leverage technology for wellness can access advanced platforms to track sleep cycles, heart rate variability and stress markers to generate personalized wellness plans. Eco-friendly spas and resorts in the UAE are adopting solar-powered facilities, organic skincare products and zero-waste wellness programs. As the UAE continues to evolve its wellness landscape, it remains steadfast in its commitment to delivering transformative experiences where visitors can unwind in tranquil deserts, reconnect with nature in serene oases and embrace futuristic wellness solutions that empower mind, body and spirit.

To learn more about the UAE’s wellness economy, visit its dedicated Geography of Wellness page on the GWI website.

About the Global Wellness Institute
The Global Wellness Institute (GWI), a nonprofit 501(c)(3), is considered the leading global research and educational resource for the global wellness industry and is known for introducing major industry initiatives and regional events that bring together leaders to chart the future. GWI positively impacts global health and wellness by educating public institutions, businesses and individuals on how they can work to prevent disease, reduce stress and enhance overall quality of life. Its mission is to empower wellness worldwide.

About Aldar
Aldar is the leading real estate developer, manager, and investor in Abu Dhabi, with a growing presence across the United Arab Emirates, the Middle East, North Africa, and Europe. The company has two core business segments, Aldar Development and Aldar Investment.
Aldar Development is a master developer of a 62 million sqm strategic landbank, creating integrated and thriving communities across Abu Dhabi, Dubai, and Ras Al Khaimah’s most desirable destinations. The delivery of Aldar’s developments is managed by Aldar Projects, which is also a key partner of the Abu Dhabi government in delivering housing and infrastructure projects across the UAE’s capital. Internationally, Aldar Development wholly owns UK real estate developer London Square, as well as a majority stake in leading Egyptian real estate development company, SODIC. Aldar Investment houses a core asset management business comprising a portfolio of more than AED 47 billion worth of investment grade and income-generating real estate assets diversified across retail, residential, commercial, logistics, and hospitality segments. It manages four core platforms: Aldar Investment Properties, Aldar Hospitality, Aldar Education, and Aldar Estates. For more information on Aldar please visit www.aldar.com.

SOURCE GLOBAL WELLNESS INSTITUTE

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News published on 19 november 2025 at 23:30 and distributed by:

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