In an era where celebrity beauty brands are launched by the dozen, Hailey Bieber has accomplished something far more coveted: changing the way women take care of themselves. From glazed donut skin to peptide-packed lip treatments and the rise of “clean girl” minimalism, the model-turned-founder has become one of beauty’s most influential trendsetters.

The 29-year-old’s impact can be measured beyond sales figures. From popularizing “glazed donut skin” to “strawberry girl” makeup, Bieber has repeatedly turned personal preferences into full-blown industry obsessions. The result is a beautiful landscape increasingly shaped by trends that first gained traction on her Instagram feed and TikTok fan pages.

But Dr. Sherry McAllister, wellness expert and author of Adjusted Reality, believes there are longstanding downsides to the rising popularity of celebrity wellness routines.

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“As a healthcare provider, the concern is not the trends, but that each person has different healthcare challenges,” she explains.

Why Hailey Bieber’s wellness routine might not suit everyone

In an exclusive interview with The Mirror US, McAllister decoded how Bieber’s particular viral wellness trends might not suit everyone.

“Hailey Bieber has shared routines involving cold plunges, saunas, lymphatic drainage treatments, ice facials, specialized skincare protocols, Pilates, and highly curated beauty routines,” she says. “A patient suffering from a herniated disc in their back may find that Pilates flares up their condition due to nerve involvement.” She added that someone with cardiovascular issues or a history of strokes should strictly avoid cold plunges.

“The key is that people can often see celebrity influence and mistake its safety for their own situation,” McAllister remarks.

She further stated that celebrity wellness approaches are often “business-driven” and are driven by the agenda of increasing product sales.

“Optimization must fit the individual nervous system, lifestyle, and capacity, not someone else’s highlight reel. Whole-being care is highly curated for the person; it is not one-size-fits-all,” she notes.

Celebrities often operate with a level of support that most people simply don’t have access to -Credit:haileybieber/Instagram

TikTok’s beauty and wellness pressure machine

But the wellness culture flourishing on TikTok often comes with an unspoken expectation of perfection. Users are bombarded with videos promoting 4 a.m. wake-up calls, elaborate morning routines, strict supplement regimens, and meticulously curated self-care rituals, creating the impression that health is something to be optimized around the clock.

Critics argue that the trend can blur the line between well-being and obsession with self-improvement, turning everyday habits into yet another benchmark for success.

“The ability to juggle life stress, work, friends, and family is one part, but adding the pressure to look perfect and maintain an overwhelming list of to-dos can create anxiety and additional stress,” McAllister says.

The key to self-care is habit-stacking and consistency

McAllister instead advocates for habit-stacking and consistency. “The goal is consistency over time, not the intensity of trying to get everything right the first time. Hailey emphasizes hydration, walking, and a regular sleep routine. These are all achievable when small habits are improved over time,” she adds.

Celebrities often operate with a level of support that most people simply don’t have access to, from dermatologists, nutritionists, and personal trainers to makeup artists, assistants, and curated brand deals that shape their entire routine.

What looks like an effortless “everyday” glow or disciplined wellness schedule is usually the result of time, money and an entire professional ecosystem working behind the scenes. That makes it difficult—and arguably unfair—to compare those “perfect” routines to the realities of ordinary users trying to replicate them in their own daily lives.

Hailey Bieber has shared routines involving cold plunges, saunas, lymphatic drainage treatments, ice facials, specialized skincare protocols -Credit:haileybieber/Instagram

“Focusing on perfectionism can make adaptation more difficult and can create nervous system overload rather than alignment,” the expert warns.

Simple wellness hacks to incorporate in your day-to-day life

The simple wellness hacks McAllister believes can be easily practiced by everyone include:

1. Walking daily. Movement supports physiology, stress regulation, circulation, and cognitive performance.

2. Protecting sleep. Sleep is nervous system recovery.

3. Hydrating intentionally. Hydration supports every system.

4. Getting adjusted: your nervous system functions at its best when it’s balanced and aligned.

5. Posture resets throughout the day. Alignment influences breathing, energy, and movement quality.

6. Practicing “micro-replenishment.” Two minutes of breathing, movement, stretching, or stepping outside can change physiology.

7. Building consistency before complexity.