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BioGaia AB’s subsidiary introduces a complete skincare routine for babies and children

BioGaia AB’s subsidiary, Biogaia New Sciences AB, is expanding its BioGaia® Skincare portfolio with two new products and an updated design across the full range. The expanded skincare line reinforces BioGaia’s ambition to apply its microbiome expertise beyond gut health, oral health and immune health, supporting healthy and balanced skin from the earliest stages of life.

Building on the success of BioGaia® Probiotic Ointment, the skincare range is extended with Gentle Balm to Milk Wash and Soothing Face & Body Lotion, creating a complete skincare routine for babies and children with dry, sensitive and atopic-prone skin: body wash for cleanse, face & body lotion for hydrate, and probiotic ointment for repair. The products are developed to work in harmony with the skin microbiome and are dermatologically tested for sensitive skin.

A microbiome-first skincare routine for babies and children
BioGaia® Skincare combines probiotics, prebiotics and carefully selected plant-based ingredients. The enhanced range supports key steps in skincare:

Cleanse – Gentle Balm to Milk Wash containing prebiotics, a gentle oil-based cleanser for delicate skin which cleanses without drying and stripping the skin of its natural balance.

Hydrate and protect – Soothing Face & Body Lotion containing prebiotics, designed to balance pH, hydrate, calm and support the skin barrier for daily care.

Repair and rebalance – Probiotic Ointment, preservative- and water-free, containing only three plant-based ingredients together with a live probiotic, for dry, sensitive and atopic-prone skin. The product soothes the skin and is proven to support the skin barrier and help maintain skin microbiome balance.

All products are certified microbiome-friendly through an independent third-party certification Kind to Biome.

Babies are born with delicate, developing skin, and up to 30 percent of children experience dry, reactive or atopic-prone skin. BioGaia® Skincare is designed to support the skin microbiome, the ecosystem of beneficial microorganisms that plays a key role in maintaining skin barrier function, comfort and long-term resilience, while helping to reduce irritation and dryness.

“With decades of probiotic and microbiome research, BioGaia continues to broaden the application of its science in microbiome health. We are encouraged by the strong demand and positive consumer feedback for our probiotic ointment, Aldermis, which highlights the need for effective, microbiome-friendly skincare solutions. We are therefore excited to expand the BioGaia® Skincare portfolio with new products and an updated design across the full range, applying our expertise to skin health for babies and children with sensitive or atopic-prone skin,” said Maik Lepatey, CEO of Biogaia New Sciences AB.

Availability:
BioGaia® Skincare products will be available in selected markets and have recently launched in China and the US.

References:
Gentle Balm-to-Milk Wash: Third-party clinical and instrumental evaluation including 14-day usage testing, ocular tolerability (clinical scoring + HET CAM), skin hydration (Corneometer®), transepidermal water loss (TEWL, Tewameter®); Human Repeated Insult Patch Test (HRIPT); Kind to Biome® Microbiome Friendly certification testing; and consumer perception studies. Data on file.

Soothing Face and Body Lotion: Third-party clinical and instrumental evaluation including 14-day usage testing, ocular tolerability (clinical scoring + HET CAM), skin hydration (Corneometer®), transepidermal water loss (TEWL, Tewameter®); skin pH testing, Human Repeated Insult Patch Test (HRIPT); Kind to Biome® Microbiome Friendly certification testing; and consumer perception studies. Data on file.

Probiotic Ointment: Third-party clinical and instrumental evaluation including 14-day usage testing, ocular tolerability (clinical scoring and HET-CAM), skin hydration (Corneometer®), transepidermal water loss (TEWL, Tewameter®), and skin barrier assessment; Human Repeated Insult Patch Test (HRIPT); in vitro skin and eye irritation testing (OECD 439 / OECD 492); soothing efficacy (lactic acid sting test); LongevityGuard® documentation; pilot microbiome analysis; Kind to Biome® Microbiome Friendly certification testing; and consumer perception studies. Data on file.

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Contacts:
Maik Lepatey, CEO of Biogaia New Sciences AB
Email: ml@biogaianewsciences.com
Phone: +44 7582749692

Elena Milenbakh, Head of Marketing at Biogaia New Sciences AB
Email: emi@biogaianewsciences.com
Phone: +46 769430558

About Biogaia New Sciences AB
Biogaia New Sciences AB is a wholly owned subsidiary of BioGaia AB, established in 2025 to advance microbiome research and innovation beyond BioGaia’s core focus areas. The company’s initial focus is skin health, developing science-based, microbiome-friendly skincare solutions for babies and children with sensitive or atopic-prone skin.

About BioGaia AB
BioGaia is a Swedish probiotics company that has been at the forefront of microbiome research for more than 35 years. BioGaia develops, manufactures, markets, and sells probiotic products focused on gut health, immune health, and oral health. The products are sold through local distribution partners or via own distribution in over 100 markets. The class B share of the Parent Company BioGaia AB is quoted on the Mid Cap segment of Nasdaq Stockholm. biogaiagroup.com

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Are dedicated skincare products necessary for your children?

Are dedicated skincare products necessary for your children?

A new skincare brand for children has sparked concern among many parents, who say kids should not be subjected to adult behaviours. 

A young girl wearing a clear facial mask for children’s skincare brand Rini/Instagram (@shaymitchell)

Actress Shay Mitchell has launched a skincare brand for children, and moms aren’t too thrilled. Do children really need skincare products? 

The ‘Pretty Little Liars’ star caused an outcry online after announcing that her new brand, Rini, will offer dermatologist-tested products for little ones as young as 3. 

The celebrity entrepreneur teamed up with her friend, Esther Song, and partner Matt Babel to “nurture healthy habits, spark confidence and make thoughtfully crafted daily care essentials and play products accessible to every family”. 

The brand, which is called Rini, kicked off their launch with several hydrogel facial masks, including an ‘After-Sun Hydrogel Facial Mask’.

Mitchell, who has successfully launched brands such as BÉIS and Onda Tequila, told her fans that the brand is inspired by her two daughters, Atlas and Rome. 

“This has been three years in the making, inspired by my girls, their curiosity, and all the little moments that made me realize how early it starts,” she wrote on Instagram.

“From birthday parties and face paint to wanting to do ‘what mommy does’ with her face masks… it was only a matter of time. Rini isn’t about beauty it’s about self-care. About teaching our kids that taking care of themselves can be fun, gentle, and safe.”

She also explained how some of the products came about.

“Our first product, the aloe vera recovery mask, actually came from a spring break moment in Mexico when one of the girls got too much sun and needed some extra TLC. I wanted something that worked, but was still clean enough for my kids and now it’s finally here.

READ: Say what? Jennifer Aniston tried a salmon sperm facial

READ: Oh no, she didn’t! Influencer’s poop face mask causes outrage

Mitchell is not the first celebrity to launch a skincare line. Selena Gomez, Kylie Jenner, Dua Lipa, Hailey Bieber, Gwyneth Paltrow, Rihanna, Brad Pitt, August Alsina, and John Legend are all building beauty empires. 

However, Mitchell is one of the first to launch a line specifically designed for children. The launch comes hot on the heels of the TikTok trends and ‘Sephora Kid’ trend controversy, which, despite people’s concerns, showed a high demand for children’s skincare.  

Videos showed children using products designed for adults, including ones with active ingredients such as retinol. The ingredient is used in anti-ageing skincare products that target wrinkles.

Definitely not something children would be worried about, but their curiosity about skincare was obvious. 

“Kids are naturally curious and instead of ignoring that, we can embrace it. With safe, gentle products parents can trust, and sweet moments that bring us closer,” Mitchell concluded her post. 

READ: Boss moves! Hailey Bieber sells Rhode for $1 billion

Skincare and children

Over 2,000 people commented on Mitchell’s post. Many felt that promoting a skincare line for children would do more harm than good.

“So yet again we are subjecting little girls (didn’t see a boy on the picture) to adult behaviors. Got it!” one person wrote.

Another Instagram user wrote: “Everything about this is wrong, but also WHY is this AGAIN only focused on little girls?”

“Why can’t we teach boys to take care of themselves? Oh maybe because they might grow into self-aware adults who take care of them & each other,” the user added. 

It is essential to note that Rini’s promotional advertisements include both boys and girls. 

“Guys! I’m rebranding alcohol and [creating] this super kid-friendly beverage so that kids don’t feel left out when adults are having a glass,” one user commented sarcastically on a Rini post.

“It’s called Not Wine ™ (not – meaning gentle breeze in Japanese – and wine meaning blessing in Korean). This is ridiculous!”

A second person added, “I’m genuinely concerned by this. Kids don’t need hydrogel masks or actives. Their skin barrier is already healthy and still developing. This kind of ‘early skincare’ marketing really blurs the line between care and consumerism. Do better.”

However, not everyone is against the idea. “Y’all find any reason to be upset,” one woman commented. 

“How is this different [from] the mom that takes her daughter for a spa day or to get her nails or hair done?! Skin care is something that WE ALL NEED! I wish this was around when I was a kid, maybe I would know how or even care to take care of my skin now…. Or maybe I would even like going to the spa.”

READ: How to embrace skinimalism in 2025

An expert spoke to CHOC’s Children’s Health Hub in 2024 about the viral social media skincare trends. 

Pediatric dermatologist Dr Brandie Metz shared some interesting insights on the matter. She said at the time that it was an excellent opportunity to educate the younger generation about skincare and help them build healthy habits. 

“I would like to think that there is a positive side to this trend … young people are taking care of their skin earlier and are more willing to adhere to a skincare routine.”

However, she warned that using too many skincare products, especially those containing retinol, Vitamin C, Alpha- and beta-hydroxy acids, and peptides, can be harmful to the skin.

Dr Metz suggested that parents encourage their children to stick to simple routines that contain:

  • Gentle cleanser
  • Moisturiser
  • Sunscreen

Many tweens and teenagers start to explore skincare while undergoing puberty, as it can affect their skin, with many developing acne. 

Parents should always consider what is age-appropriate and research the products their families use. 

It is also advisable to consult a dermatologist or other healthcare experts for advice, especially if your child has eczema, acne, or other skin concerns.

READ: 10 weird (and kinda gross) celebrity beauty trends

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