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L’OCCITANE Introduces “Skin Longevity by Nature”, Inspired by 25 Years of Immortelle Research – Asia News Network

L’OCCITANE Introduces “Skin Longevity by Nature”, Inspired by 25 Years of Immortelle Research – Asia News Network

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October 15, 2026

A new approach to anti-ageing skincare focused on resilience, nourishment and long-term skin care

KUALA LUMPUR, MALAYSIA – – 14 October 2026 – As skincare conversations evolve beyond simply correcting visible signs of ageing, L’OCCITANE en Provence introduces a new perspective on healthy ageing: Skin Longevity by Nature. Inspired by more than 25 years of research into Immortelle, the iconic yellow flower from Corsica, L’OCCITANE’s approach focuses on supporting skin’s natural ability to remain resilient, nourished and healthy-looking over time. Rather than treating ageing as something to fight or reverse, Skin Longevity by Nature encourages a more balanced approach: caring for skin consistently and supporting it through the different stages of life.

Immortelle Divine Youth Oil, Immortelle Divine Cream, Immortelle Divine Targeted Wrinkle Care

What Is Skin Longevity?

Skin longevity is an approach to skincare that focuses on maintaining skin’s condition, comfort, resilience and healthy-looking appearance over time. While traditional anti-ageing skincare often focuses on correcting visible concerns such as wrinkles, loss of firmness, dullness and uneven texture, skin longevity takes a broader and more proactive view of long-term skin care.

A skin longevity approach includes:

  • Supporting the skin barrier
  • Maintaining skin nourishment and comfort
  • Helping skin remain resilient against daily environmental stressors
  • Supporting a supple and healthy-looking appearance
  • Preserving the appearance of firmness and radiance
  • Caring for skin consistently as it changes over time

For L’OCCITANE, Skin Longevity by Nature represents an evolution of the anti-ageing skincare conversation -from focusing only on visible correction to supporting skin’s overall condition and resilience over time.

“Skin longevity is not about stopping the ageing process. It is about understanding how skin changes and caring for it consistently, so it can remain healthy-looking, comfortable and resilient through every stage of life.”

Beyond Hydration: The Role of Face Oil

Hydration is an essential part of skincare, but healthy-looking skin also benefits from nourishment and support for its natural lipid balance. Lipids play an important role in the skin barrier and can contribute to skin comfort and softness.

A face oil can complement serums and creams by adding a nourishing step to a skincare routine. It can help skin feel soft, supple and comfortable while contributing to a sensorial daily ritual.

This understanding is at the heart of L’OCCITANE’s Art of Oil philosophy – the belief that botanical oils can play an important role in nourishing skin and supporting a balanced skincare routine.

For those exploring the best face oil for ageing skin, an anti-ageing face oil, or a skin longevity routine, botanical oils offer another way to care for skin consistently over time.

The Immortelle Skin Longevity Ritual

The Skin Longevity by Nature philosophy comes to life through the Immortelle Skin Longevity Ritual. Each product has a distinct role, offering targeted care for different skin needs -from restoring radiance and nourishing skin to improving the appearance of firmness and wrinkles.

RESET – Restore Glow

Immortelle Reset Serum

Immortelle Reset Serum helps reset and revitalise skin after daily exposure and visible signs of fatigue, leaving it looking fresher, smoother and more radiant. Its lightweight oil-in-serum texture combines the sensorial nourishment of an oil with the targeted feel of a serum. It is designed to complement a skincare routine whenever skin appears tired, dull or lacking in radiance.

For consumers searching for a radiance serum, oil serum or serum for tired-looking skin, Immortelle Reset Serum offers a lightweight approach to daily skin care.

NOURISH – Strengthen Skin Health from Within

Immortelle Divine Youth Oil

Immortelle Divine Youth Oil is a lightweight face oil that nourishes skin and supports a supple, comfortable and resilient-looking appearance. Inspired by L’OCCITANE’s expertise in botanical oils, it is the foundation of the Immortelle Skin Longevity Ritual. The formula combines Immortelle Essential Oil with a blend of botanical oils containing vitamins and omegas. Its lightweight, easily absorbed texture makes it a versatile addition to a daily skincare routine, including combination and oily skin routines, depending on individual skin needs and preferences. For consumers exploring a nourishing face oi for young skin, anti-ageing face oil or facial oil for mature skin, Immortelle Divine Youth Oil offers a botanical approach to consistent daily care.

FIRM – Complete Anti-Ageing Care

Immortelle Divine Cream

Immortelle Divine Cream combines L’OCCITANE’s expertise in Immortelle with Immortelle Super Extract to help address visible signs of ageing. With continued use, it helps support firmer, smoother and more radiant-looking skin while targeting the appearance of wrinkles, loss of firmness, dullness and uneven texture. As an anti-ageing cream, Immortelle Divine Cream is designed for consumers looking for complete daily care focused on visible signs of ageing and a healthy-looking complexion.

SMOOTH – Smooth Wrinkles

New Immortelle Divine Targeted Wrinkle Care

The latest addition to the Immortelle collection, Immortelle Divine Targeted Wrinkle Care, targets five key wrinkle areas:

  • Forehead lines
  • Crow’s feet
  • Frown lines
  • Under-eye wrinkles
  • Smile lines

Combining Immortelle-derived actives with hyaluronic acid and peptides, the targeted treatment is designed to provide an immediate smoothing effect and support the appearance of wrinkle reduction with continued use. For consumers searching for targeted wrinkle care, wrinkle cream or a treatment for specific facial lines, this formula offers focused care for key wrinkle-prone areas.

Why L’OCCITANE’s Approach Is Different

Skin Longevity by Nature brings together three areas of expertise that have shaped L’OCCITANE’s skincare philosophy.

Longevity by Nature

Immortelle is a botanical symbol of resilience. Native to Corsica, the yellow flower thrives in challenging environmental conditions and has long inspired L’OCCITANE’s approach to skincare.

More Than 25 Years of Immortelle Research

For more than two decades, L’OCCITANE researchers have explored the properties and potential of Immortelle, translating this botanical expertise into skincare innovations.

The Art of Oil

L’OCCITANE’s expertise in botanical oils recognises the importance of nourishment and skin comfort alongside hydration. Face oil is approached not as a heavy additional step, but as part of a balanced and sensorial skincare ritual.

Together, these pillars offer a different perspective on anti-ageing skincare: not trying to reverse time, but supporting skin as it changes over time.

A New Conversation Around Healthy Ageing

Consumers are increasingly looking beyond short-term correction and exploring proactive skincare routines that support their skin’s long-term condition. For L’OCCITANE, Skin Longevity by Nature reflects this evolution – a philosophy rooted in nature, supported by decades of Immortelle research and brought to life through a complete skincare ritual combining reset, nourishment, firmness and targeted wrinkle care.

From face oil and serum to anti-ageing cream and targeted wrinkle treatment, the Immortelle skincare collection offers different approaches to caring for skin as it changes over time. Because healthy ageing is not about achieving perfection. It is about giving skin the care it needs to remain healthy-looking, radiant and resilient over time.

IMMORTELLE. LONGEVITY BY NATURE.

The Immortelle Skin Longevity collection is available in Malaysia from September 2026 onwards at all L’OCCITANE boutiques and official online channels.

Hashtag: #FaceOil #SkinLongevityByNature #LOccitaneMY #LOccitaneEnProvence

https://my.loccitane.com/?srsltid=AU7gw4V15ryoFCaiqeEtjsr5rRZOLuvbmWbQlZd6SbQuNU-x5Ocs7Nve
TikTok : https://www.tiktok.com/@loccitanemy?lang=en

The issuer is solely responsible for the content of this announcement.

L’Occitane Malaysia Sdn Bhd

A Beauty Maison revealing the living force of flora since 1976, L’OCCITANE en Provence draws inspiration from the vibrant nature and cultures of Haute-Provence. The Maison creates skincare, body care, fragrance and home collections formulated in France with botanical ingredients and enhanced by advanced science and an environmentally conscious approach.

Today, L’OCCITANE en Provence shares its philosophy through more than 3,000 boutiques worldwide, 100 spas, 2,500 partner hotels and its own destination hotel, Le Couvent des Minimes, un Hôtel & Spa L’OCCITANE en Provence.

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L’OCCITANE Introduces "Skin Longevity by Nature", Inspired by

L’OCCITANE Introduces “Skin Longevity by Nature”, Inspired by

admin 0 Comments

A new approach to anti-ageing skincare focused on resilience, nourishment and long-term skin care

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 14 October 2026 – As skincare conversations evolve beyond simply correcting visible signs of ageing, L’OCCITANE en Provence introduces a new perspective on healthy ageing: Skin Longevity by Nature. Inspired by more than 25 years of research into Immortelle, the iconic yellow flower from Corsica, L’OCCITANE’s approach focuses on supporting skin’s natural ability to remain resilient, nourished and healthy-looking over time. Rather than treating ageing as something to fight or reverse, Skin Longevity by Nature encourages a more balanced approach: caring for skin consistently and supporting it through the different stages of life.

Immortelle Divine Youth Oil, Immortelle Divine Cream, Immortelle Divine Targeted Wrinkle Care

What Is Skin Longevity?

Skin longevity is an approach to skincare that focuses on maintaining skin’s condition, comfort, resilience and healthy-looking appearance over time. While traditional anti-ageing skincare often focuses on correcting visible concerns such as wrinkles, loss of firmness, dullness and uneven texture, skin longevity takes a broader and more proactive view of long-term skin care.

A skin longevity approach includes:

  • Supporting the skin barrier
  • Maintaining skin nourishment and comfort
  • Helping skin remain resilient against daily environmental stressors
  • Supporting a supple and healthy-looking appearance
  • Preserving the appearance of firmness and radiance
  • Caring for skin consistently as it changes over time

For L’OCCITANE, Skin Longevity by Nature represents an evolution of the anti-ageing skincare conversation -from focusing only on visible correction to supporting skin’s overall condition and resilience over time.

“Skin longevity is not about stopping the ageing process. It is about understanding how skin changes and caring for it consistently, so it can remain healthy-looking, comfortable and resilient through every stage of life.”

Beyond Hydration: The Role of Face Oil

Hydration is an essential part of skincare, but healthy-looking skin also benefits from nourishment and support for its natural lipid balance. Lipids play an important role in the skin barrier and can contribute to skin comfort and softness.

A face oil can complement serums and creams by adding a nourishing step to a skincare routine. It can help skin feel soft, supple and comfortable while contributing to a sensorial daily ritual.

This understanding is at the heart of L’OCCITANE’s Art of Oil philosophy – the belief that botanical oils can play an important role in nourishing skin and supporting a balanced skincare routine.

For those exploring the best face oil for ageing skin, an anti-ageing face oil, or a skin longevity routine, botanical oils offer another way to care for skin consistently over time.

The Immortelle Skin Longevity Ritual

The Skin Longevity by Nature philosophy comes to life through the Immortelle Skin Longevity Ritual. Each product has a distinct role, offering targeted care for different skin needs -from restoring radiance and nourishing skin to improving the appearance of firmness and wrinkles.

RESET – Restore Glow

Immortelle Reset Serum

Immortelle Reset Serum helps reset and revitalise skin after daily exposure and visible signs of fatigue, leaving it looking fresher, smoother and more radiant. Its lightweight oil-in-serum texture combines the sensorial nourishment of an oil with the targeted feel of a serum. It is designed to complement a skincare routine whenever skin appears tired, dull or lacking in radiance.

For consumers searching for a radiance serum, oil serum or serum for tired-looking skin, Immortelle Reset Serum offers a lightweight approach to daily skin care.

NOURISH – Strengthen Skin Health from Within

Immortelle Divine Youth Oil

Immortelle Divine Youth Oil is a lightweight face oil that nourishes skin and supports a supple, comfortable and resilient-looking appearance. Inspired by L’OCCITANE’s expertise in botanical oils, it is the foundation of the Immortelle Skin Longevity Ritual. The formula combines Immortelle Essential Oil with a blend of botanical oils containing vitamins and omegas. Its lightweight, easily absorbed texture makes it a versatile addition to a daily skincare routine, including combination and oily skin routines, depending on individual skin needs and preferences. For consumers exploring a nourishing face oi for young skin, anti-ageing face oil or facial oil for mature skin, Immortelle Divine Youth Oil offers a botanical approach to consistent daily care.

FIRM – Complete Anti-Ageing Care

Immortelle Divine Cream

Immortelle Divine Cream combines L’OCCITANE’s expertise in Immortelle with Immortelle Super Extract to help address visible signs of ageing. With continued use, it helps support firmer, smoother and more radiant-looking skin while targeting the appearance of wrinkles, loss of firmness, dullness and uneven texture. As an anti-ageing cream, Immortelle Divine Cream is designed for consumers looking for complete daily care focused on visible signs of ageing and a healthy-looking complexion.

SMOOTH – Smooth Wrinkles

New Immortelle Divine Targeted Wrinkle Care

The latest addition to the Immortelle collection, Immortelle Divine Targeted Wrinkle Care, targets five key wrinkle areas:

  • Forehead lines
  • Crow’s feet
  • Frown lines
  • Under-eye wrinkles
  • Smile lines

Combining Immortelle-derived actives with hyaluronic acid and peptides, the targeted treatment is designed to provide an immediate smoothing effect and support the appearance of wrinkle reduction with continued use. For consumers searching for targeted wrinkle care, wrinkle cream or a treatment for specific facial lines, this formula offers focused care for key wrinkle-prone areas.

Why L’OCCITANE’s Approach Is Different

Skin Longevity by Nature brings together three areas of expertise that have shaped L’OCCITANE’s skincare philosophy.

Longevity by Nature

Immortelle is a botanical symbol of resilience. Native to Corsica, the yellow flower thrives in challenging environmental conditions and has long inspired L’OCCITANE’s approach to skincare.

More Than 25 Years of Immortelle Research

For more than two decades, L’OCCITANE researchers have explored the properties and potential of Immortelle, translating this botanical expertise into skincare innovations.

The Art of Oil

L’OCCITANE’s expertise in botanical oils recognises the importance of nourishment and skin comfort alongside hydration. Face oil is approached not as a heavy additional step, but as part of a balanced and sensorial skincare ritual.

Together, these pillars offer a different perspective on anti-ageing skincare: not trying to reverse time, but supporting skin as it changes over time.

A New Conversation Around Healthy Ageing

Consumers are increasingly looking beyond short-term correction and exploring proactive skincare routines that support their skin’s long-term condition. For L’OCCITANE, Skin Longevity by Nature reflects this evolution – a philosophy rooted in nature, supported by decades of Immortelle research and brought to life through a complete skincare ritual combining reset, nourishment, firmness and targeted wrinkle care.

From face oil and serum to anti-ageing cream and targeted wrinkle treatment, the Immortelle skincare collection offers different approaches to caring for skin as it changes over time. Because healthy ageing is not about achieving perfection. It is about giving skin the care it needs to remain healthy-looking, radiant and resilient over time.

IMMORTELLE. LONGEVITY BY NATURE.

The Immortelle Skin Longevity collection is available in Malaysia from September 2026 onwards at all L’OCCITANE boutiques and official online channels.

Hashtag: #FaceOil #SkinLongevityByNature #LOccitaneMY #LOccitaneEnProvence

https://my.loccitane.com/?srsltid=AU7gw4V15ryoFCaiqeEtjsr5rRZOLuvbmWbQlZd6SbQuNU-x5Ocs7Nve
TikTok : https://www.tiktok.com/@loccitanemy?lang=en

The issuer is solely responsible for the content of this announcement.

L’Occitane Malaysia Sdn Bhd

A Beauty Maison revealing the living force of flora since 1976, L’OCCITANE en Provence draws inspiration from the vibrant nature and cultures of Haute-Provence. The Maison creates skincare, body care, fragrance and home collections formulated in France with botanical ingredients and enhanced by advanced science and an environmentally conscious approach.

Today, L’OCCITANE en Provence shares its philosophy through more than 3,000 boutiques worldwide, 100 spas, 2,500 partner hotels and its own destination hotel, Le Couvent des Minimes, un Hôtel & Spa L’OCCITANE en Provence.

Category:
Tags: , , , , ,
L’OCCITANE Introduces "Skin Longevity by Nature", Inspired by 25 Years of Immortelle Research — UzDaily.uz

L’OCCITANE Introduces “Skin Longevity by Nature”, Inspired by 25 Years of Immortelle Research — UzDaily.uz

admin 0 Comments

A new approach to anti-ageing skincare focused on resilience, nourishment and long-term skin care

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 14 October 2026 – As skincare conversations evolve beyond simply correcting visible signs of ageing, L’OCCITANE en Provence introduces a new perspective on healthy ageing: Skin Longevity by Nature. Inspired by more than 25 years of research into Immortelle, the iconic yellow flower from Corsica, L’OCCITANE’s approach focuses on supporting skin’s natural ability to remain resilient, nourished and healthy-looking over time. Rather than treating ageing as something to fight or reverse, Skin Longevity by Nature encourages a more balanced approach: caring for skin consistently and supporting it through the different stages of life.

Immortelle Divine Youth Oil, Immortelle Divine Cream, Immortelle Divine Targeted Wrinkle Care

What Is Skin Longevity?

Skin longevity is an approach to skincare that focuses on maintaining skin’s condition, comfort, resilience and healthy-looking appearance over time. While traditional anti-ageing skincare often focuses on correcting visible concerns such as wrinkles, loss of firmness, dullness and uneven texture, skin longevity takes a broader and more proactive view of long-term skin care.

A skin longevity approach includes:

  • Supporting the skin barrier
  • Maintaining skin nourishment and comfort
  • Helping skin remain resilient against daily environmental stressors
  • Supporting a supple and healthy-looking appearance
  • Preserving the appearance of firmness and radiance
  • Caring for skin consistently as it changes over time

For L’OCCITANE, Skin Longevity by Nature represents an evolution of the anti-ageing skincare conversation -from focusing only on visible correction to supporting skin’s overall condition and resilience over time.

“Skin longevity is not about stopping the ageing process. It is about understanding how skin changes and caring for it consistently, so it can remain healthy-looking, comfortable and resilient through every stage of life.”

Beyond Hydration: The Role of Face Oil

Hydration is an essential part of skincare, but healthy-looking skin also benefits from nourishment and support for its natural lipid balance. Lipids play an important role in the skin barrier and can contribute to skin comfort and softness.

A face oil can complement serums and creams by adding a nourishing step to a skincare routine. It can help skin feel soft, supple and comfortable while contributing to a sensorial daily ritual.

This understanding is at the heart of L’OCCITANE’s Art of Oil philosophy – the belief that botanical oils can play an important role in nourishing skin and supporting a balanced skincare routine.

For those exploring the best face oil for ageing skin, an anti-ageing face oil, or a skin longevity routine, botanical oils offer another way to care for skin consistently over time.

The Immortelle Skin Longevity Ritual

The Skin Longevity by Nature philosophy comes to life through the Immortelle Skin Longevity Ritual. Each product has a distinct role, offering targeted care for different skin needs -from restoring radiance and nourishing skin to improving the appearance of firmness and wrinkles.

RESET – Restore Glow

Immortelle Reset Serum

Immortelle Reset Serum helps reset and revitalise skin after daily exposure and visible signs of fatigue, leaving it looking fresher, smoother and more radiant. Its lightweight oil-in-serum texture combines the sensorial nourishment of an oil with the targeted feel of a serum. It is designed to complement a skincare routine whenever skin appears tired, dull or lacking in radiance.

For consumers searching for a radiance serum, oil serum or serum for tired-looking skin, Immortelle Reset Serum offers a lightweight approach to daily skin care.

NOURISH – Strengthen Skin Health from Within

Immortelle Divine Youth Oil

Immortelle Divine Youth Oil is a lightweight face oil that nourishes skin and supports a supple, comfortable and resilient-looking appearance. Inspired by L’OCCITANE’s expertise in botanical oils, it is the foundation of the Immortelle Skin Longevity Ritual. The formula combines Immortelle Essential Oil with a blend of botanical oils containing vitamins and omegas. Its lightweight, easily absorbed texture makes it a versatile addition to a daily skincare routine, including combination and oily skin routines, depending on individual skin needs and preferences. For consumers exploring a nourishing face oi for young skin, anti-ageing face oil or facial oil for mature skin, Immortelle Divine Youth Oil offers a botanical approach to consistent daily care.

FIRM – Complete Anti-Ageing Care

Immortelle Divine Cream

Immortelle Divine Cream combines L’OCCITANE’s expertise in Immortelle with Immortelle Super Extract to help address visible signs of ageing. With continued use, it helps support firmer, smoother and more radiant-looking skin while targeting the appearance of wrinkles, loss of firmness, dullness and uneven texture. As an anti-ageing cream, Immortelle Divine Cream is designed for consumers looking for complete daily care focused on visible signs of ageing and a healthy-looking complexion.

SMOOTH – Smooth Wrinkles

New Immortelle Divine Targeted Wrinkle Care

The latest addition to the Immortelle collection, Immortelle Divine Targeted Wrinkle Care, targets five key wrinkle areas:

  • Forehead lines
  • Crow’s feet
  • Frown lines
  • Under-eye wrinkles
  • Smile lines

Combining Immortelle-derived actives with hyaluronic acid and peptides, the targeted treatment is designed to provide an immediate smoothing effect and support the appearance of wrinkle reduction with continued use. For consumers searching for targeted wrinkle care, wrinkle cream or a treatment for specific facial lines, this formula offers focused care for key wrinkle-prone areas.

Why L’OCCITANE’s Approach Is Different

Skin Longevity by Nature brings together three areas of expertise that have shaped L’OCCITANE’s skincare philosophy.

Longevity by Nature

Immortelle is a botanical symbol of resilience. Native to Corsica, the yellow flower thrives in challenging environmental conditions and has long inspired L’OCCITANE’s approach to skincare.

More Than 25 Years of Immortelle Research

For more than two decades, L’OCCITANE researchers have explored the properties and potential of Immortelle, translating this botanical expertise into skincare innovations.

The Art of Oil

L’OCCITANE’s expertise in botanical oils recognises the importance of nourishment and skin comfort alongside hydration. Face oil is approached not as a heavy additional step, but as part of a balanced and sensorial skincare ritual.

Together, these pillars offer a different perspective on anti-ageing skincare: not trying to reverse time, but supporting skin as it changes over time.

A New Conversation Around Healthy Ageing

Consumers are increasingly looking beyond short-term correction and exploring proactive skincare routines that support their skin’s long-term condition. For L’OCCITANE, Skin Longevity by Nature reflects this evolution – a philosophy rooted in nature, supported by decades of Immortelle research and brought to life through a complete skincare ritual combining reset, nourishment, firmness and targeted wrinkle care.

From face oil and serum to anti-ageing cream and targeted wrinkle treatment, the Immortelle skincare collection offers different approaches to caring for skin as it changes over time. Because healthy ageing is not about achieving perfection. It is about giving skin the care it needs to remain healthy-looking, radiant and resilient over time.

IMMORTELLE. LONGEVITY BY NATURE.

The Immortelle Skin Longevity collection is available in Malaysia from September 2026 onwards at all L’OCCITANE boutiques and official online channels.

Hashtag: #FaceOil #SkinLongevityByNature #LOccitaneMY #LOccitaneEnProvence

https://my.loccitane.com/?srsltid=AU7gw4V15ryoFCaiqeEtjsr5rRZOLuvbmWbQlZd6SbQuNU-x5Ocs7Nve
TikTok : https://www.tiktok.com/@loccitanemy?lang=en

The issuer is solely responsible for the content of this announcement.

L’Occitane Malaysia Sdn Bhd

A Beauty Maison revealing the living force of flora since 1976, L’OCCITANE en Provence draws inspiration from the vibrant nature and cultures of Haute-Provence. The Maison creates skincare, body care, fragrance and home collections formulated in France with botanical ingredients and enhanced by advanced science and an environmentally conscious approach.

Today, L’OCCITANE en Provence shares its philosophy through more than 3,000 boutiques worldwide, 100 spas, 2,500 partner hotels and its own destination hotel, Le Couvent des Minimes, un Hôtel & Spa L’OCCITANE en Provence.

Category:
Tags: , , , , , , , , ,
Innisfree Introduces Vitamin C Brightening Mask-to-Foam, A 2-in-1 Cleanser That Melts, Cleanses and Refines in One Step

Innisfree Introduces Vitamin C Brightening Mask-to-Foam, A 2-in-1 Cleanser That Melts, Cleanses and Refines in One Step

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[National, 1st September 2026] Double cleansing can often feel like one more step in an already lengthy skincare routine, while traditional foaming cleansers can leave skin feeling dry or stripped. Recognising the growing need for skincare that is both easy and effective, Innisfree introduces its Vitamin C Brightening Mask-to-Foam, an innovative 2-in-1 brightening cleanser that combines the benefits of a wash-off mask and daily cleanser in one effortless ritual.

Designed for consumers looking to simplify their routines without compromising on cleansing or skincare benefits, the Vitamin C Brightening Mask-to-Foam transforms the way skin is cleansed. The formula begins as a rich, stretchy, gelato-like mask that grips onto impurities, excess sebum, sunscreen and everyday makeup. When massaged with warm water, it melts into a rich, gentle foam that lifts away residue, leaving skin feeling clean, smooth and refreshed.

At the heart of the formula is 30% oil-based cleansing agents, which help dissolve sunscreen, everyday makeup and impurities while providing a cushiony, low-friction cleansing experience. Vitamin C, Tangerine Water, Green Tea Enzyme, AHA and PHA work together to brighten the appearance of skin, refine texture and support a smoother, more radiant-looking complexion. Coconut-derived surfactants further support effective yet gentle cleansing. The formula is finished with a fresh citrus sensory experience featuring orange, lemon and bergamot oils. 

This unique mask-to-foam experience combines the melting action of a cleansing balm with the rinsing experience of a cleanser, creating a single-step alternative to a conventional double-cleansing routine. 

The Mask-to-Foam format offers two ways to use the product. As a daily cleanser, apply it to dry skin, massage to melt away sunscreen and makeup, add water to transform it into a soft foam and rinse. For a quick brightening reset, apply it to dry skin, leave it on for one minute, then add water, foam and rinse. 

Available in two sizes, the Innisfree Vitamin C Brightening Mask-to-Foam is priced at INR 380 for 30g and INR 1,300 for 120g, offering consumers the flexibility to choose a size suited to their skincare routine.

Shop Vitamin C Brightening Mask-to-Foam Facial Cleanser – https://www.nykaa.com/innisfree-vitamin-c-mask-to-foam-cleanser/p/26482819?productId=26482819&skuId=26482817&pps=1

The Vitamin C Brightening Mask-to-Foam is available online across Nykaa, Tira, Myntra and Amazon, making the innovative cleansing ritual easily accessible to consumers across India.

With its mask-to-foam transformation, cleansing efficacy and brightening skincare benefits, Innisfree Vitamin C Brightening Mask-to-Foam brings together what consumers increasingly seek from their routines: easy, effective and gentle skincare. By combining makeup and sunscreen removal with skin-refining and brightening benefits, the new cleanser is designed to make the everyday cleansing step feel less like a chore and more like a moment of skincare.

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COSRX Presents Peptides, Snail Mucin and PDRN as Key Skincare Solutions for Amazon Spring Deal Days

BioGaia AB’s subsidiary introduces a complete skincare routine for babies and children

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BioGaia AB’s subsidiary, Biogaia New Sciences AB, is expanding its BioGaia® Skincare portfolio with two new products and an updated design across the full range. The expanded skincare line reinforces BioGaia’s ambition to apply its microbiome expertise beyond gut health, oral health and immune health, supporting healthy and balanced skin from the earliest stages of life.

Building on the success of BioGaia® Probiotic Ointment, the skincare range is extended with Gentle Balm to Milk Wash and Soothing Face & Body Lotion, creating a complete skincare routine for babies and children with dry, sensitive and atopic-prone skin: body wash for cleanse, face & body lotion for hydrate, and probiotic ointment for repair. The products are developed to work in harmony with the skin microbiome and are dermatologically tested for sensitive skin.

A microbiome-first skincare routine for babies and children
BioGaia® Skincare combines probiotics, prebiotics and carefully selected plant-based ingredients. The enhanced range supports key steps in skincare:

Cleanse – Gentle Balm to Milk Wash containing prebiotics, a gentle oil-based cleanser for delicate skin which cleanses without drying and stripping the skin of its natural balance.

Hydrate and protect – Soothing Face & Body Lotion containing prebiotics, designed to balance pH, hydrate, calm and support the skin barrier for daily care.

Repair and rebalance – Probiotic Ointment, preservative- and water-free, containing only three plant-based ingredients together with a live probiotic, for dry, sensitive and atopic-prone skin. The product soothes the skin and is proven to support the skin barrier and help maintain skin microbiome balance.

All products are certified microbiome-friendly through an independent third-party certification Kind to Biome.

Babies are born with delicate, developing skin, and up to 30 percent of children experience dry, reactive or atopic-prone skin. BioGaia® Skincare is designed to support the skin microbiome, the ecosystem of beneficial microorganisms that plays a key role in maintaining skin barrier function, comfort and long-term resilience, while helping to reduce irritation and dryness.

“With decades of probiotic and microbiome research, BioGaia continues to broaden the application of its science in microbiome health. We are encouraged by the strong demand and positive consumer feedback for our probiotic ointment, Aldermis, which highlights the need for effective, microbiome-friendly skincare solutions. We are therefore excited to expand the BioGaia® Skincare portfolio with new products and an updated design across the full range, applying our expertise to skin health for babies and children with sensitive or atopic-prone skin,” said Maik Lepatey, CEO of Biogaia New Sciences AB.

Availability:
BioGaia® Skincare products will be available in selected markets and have recently launched in China and the US.

References:
Gentle Balm-to-Milk Wash: Third-party clinical and instrumental evaluation including 14-day usage testing, ocular tolerability (clinical scoring + HET CAM), skin hydration (Corneometer®), transepidermal water loss (TEWL, Tewameter®); Human Repeated Insult Patch Test (HRIPT); Kind to Biome® Microbiome Friendly certification testing; and consumer perception studies. Data on file.

Soothing Face and Body Lotion: Third-party clinical and instrumental evaluation including 14-day usage testing, ocular tolerability (clinical scoring + HET CAM), skin hydration (Corneometer®), transepidermal water loss (TEWL, Tewameter®); skin pH testing, Human Repeated Insult Patch Test (HRIPT); Kind to Biome® Microbiome Friendly certification testing; and consumer perception studies. Data on file.

Probiotic Ointment: Third-party clinical and instrumental evaluation including 14-day usage testing, ocular tolerability (clinical scoring and HET-CAM), skin hydration (Corneometer®), transepidermal water loss (TEWL, Tewameter®), and skin barrier assessment; Human Repeated Insult Patch Test (HRIPT); in vitro skin and eye irritation testing (OECD 439 / OECD 492); soothing efficacy (lactic acid sting test); LongevityGuard® documentation; pilot microbiome analysis; Kind to Biome® Microbiome Friendly certification testing; and consumer perception studies. Data on file.

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Contacts:
Maik Lepatey, CEO of Biogaia New Sciences AB
Email: ml@biogaianewsciences.com
Phone: +44 7582749692

Elena Milenbakh, Head of Marketing at Biogaia New Sciences AB
Email: emi@biogaianewsciences.com
Phone: +46 769430558

About Biogaia New Sciences AB
Biogaia New Sciences AB is a wholly owned subsidiary of BioGaia AB, established in 2025 to advance microbiome research and innovation beyond BioGaia’s core focus areas. The company’s initial focus is skin health, developing science-based, microbiome-friendly skincare solutions for babies and children with sensitive or atopic-prone skin.

About BioGaia AB
BioGaia is a Swedish probiotics company that has been at the forefront of microbiome research for more than 35 years. BioGaia develops, manufactures, markets, and sells probiotic products focused on gut health, immune health, and oral health. The products are sold through local distribution partners or via own distribution in over 100 markets. The class B share of the Parent Company BioGaia AB is quoted on the Mid Cap segment of Nasdaq Stockholm. biogaiagroup.com

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LURÈ Beauty Introduces A New Era Of Luxury Organic Body Care

LURÈ Beauty Introduces A New Era Of Luxury Organic Body Care

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LURE BEAUTY proudly unveils its premium collection of luxurious organic skincare essentials designed to nourish, exfoliate, hydrate, and reveal naturally radiant skin. Inspired by the harmony of nature and self-care, the collection combines high-quality organic ingredients with elegant formulations created for modern beauty lovers who desire healthy, glowing skin without compromise.

The New LURÈ BEAUTY Collection Features:

  • Organic Shea Butter

  • Organic Vanilla & Shea Body Butter

  • LURE Golden Caress Coconut Elixir

  • Radiant Orange Foaming Exfoliating Sugar Scrub

  • Radiant Lavender Foaming Exfoliating Sugar Scrub

  • Lumière Citrus Lavender Sugar Serub

Each product is thoughtfully crafted to deliver a spa-like skincare experience while promoting softness, hydration, skin renewal, and lasting radiance. Rich in nourishing botanicals, vitamins, essential oils, and natural extracts, every formula is designed to elevate everyday body care into luxurious self-care ritual.

At the heart of LURÈ BEAUTY is a commitment to clean beauty, premium self-care, and confidence through skincare. The brand celebrates the transformative power of nature-inspired ingredients while embracing elegance, wellness, and visible results.

“Our vision with LURE BEAUTY is to create products that not only enhance the skin but also inspire confidence, self-love, and intentional self-care,” says the Founder of LURE BEAUTY. “We believe beauty should feel luxurious, effective, and naturally radiant. Every product is created te help our customers embrace healthy, glowing skin while enjoying a truly indulgent experience.”

The LURE BEAUTY collection is cruelty-free, thoughtfully formulated, and suitable for all skin types. With elegant textures, captivating scents, ar skin-loving ingredients, the brand is redefining organic body care through sophistication, wellness, and exceptional quality.

LURÈ BEAUTY invites beauty editors, skincare enthusiasts, influencers, retailers, distributors, and customers worldwide to experience the futu of luxury organic skincare.

About LURE BEAUTY

Founded with a passion for natural beauty and effective skincare, LURÈ BEAUTY is dedicated to creating luxurious organic body care products ti nourish the skin and inspire confidence. Through carefully selected ingredients and premium formulations, the brand delivers skincare solutions designed to promote healthy, radiant skin while transforming everyday routines into moments of indulgence.

To place an order, send us a direct message on Instagram or contact our customer care team via WhatsApp at +234 815 536 8802.

LURÈ BEAUTY LIMITED

Phone/WhatsApp: +234 815 536 8802
Instagram: @shoplurebeauty
Website: www.shoplurebeauty.com (Coming Soon)
Email: [email protected]

Sponsored Content

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New Global Wellness Institute Report Shows UAE Wellness Economy Now Worth $40.8 Billion

Efpy Introduces Micro-Dose Wellness Rituals to IPSY Wellness

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Classified in: Health
Subject: PDT

Efpy, the functional beauty brand pioneering “micro-dose wellness” through everyday beauty rituals, is now live on IPSY Wellness. The launch reflects growing consumer demand for wellness experiences integrated into familiar daily routines.

FOSTER CITY, Calif., May 15, 2026 /PRNewswire-PRWeb/ — Efpy Brings Micro-Dose Wellness Rituals to IPSY Wellness

Consumers don’t necessarily want more wellness routines. They want support that fits naturally into real life.

The functional beauty brand expands its presence as beauty and wellness increasingly converge around everyday rituals and emotional wellbeing.

Efpy, the functional beauty brand pioneering “micro-dose wellness” through daily beauty rituals, is now live on IPSY Wellness.

Founded by former Unilever and Google executive Smriti (Sim) Khullar, Efpy was built around a simple behavioral insight: wellness products often fail not because ingredients don’t work, but because habits don’t stick.

Rather than asking consumers to adopt complex new routines, Efpy integrates wellness support into a ritual people already naturally repeat throughout the day ? applying lip balm.

Each Efpy balm combines nourishing lip care with micro-dosed functional ingredients such as L-theanine, B vitamins, green coffee, and botanical extracts, alongside sensory essential oil blends designed to support moments of calm, focus, and everyday wellbeing.

The launch on IPSY Wellness reflects growing consumer demand for products that support emotional wellbeing through seamless, everyday experiences rather than complicated multi-step routines.

“Consumers don’t necessarily want more wellness routines,” said Smriti Khullar, founder of Efpy. “They want support that fits naturally into real life. We created Efpy around the idea that small repeated rituals can become powerful moments of reset throughout the day.”

Efpy’s approach combines functional beauty, behavior-driven product design, and sensory rituals into what the brand calls “micro-dose wellness” ? an emerging category centered around wellness support embedded into everyday rituals.

The IPSY Wellness launch marks another milestone in Efpy’s early growth as the brand continues expanding awareness around functional beauty and ritual-based wellness.

About Efpy

Efpy is a functional beauty brand transforming everyday beauty rituals into moments of wellness support through micro-dosed functional ingredients and sensory rituals. Founded in California, Efpy’s lip balm system combines nourishing lip care with ingredients designed to support calm, focus, energy, and everyday wellbeing ? all through rituals people already naturally repeat throughout the day.

Media Contact:

[email protected]

https://www.efpybeauty.com

Media Contact

Sim Khullar, Efpy Beauty, 1 6509126715, [email protected], www.efpybeauty.com

LinkedIn

SOURCE Efpy Beauty

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Beyond Facials Introduces Revolutionary Volume Boost Spicule Facial : The Future of Non-Invasive Skincare

Beyond Facials Introduces Revolutionary Volume Boost Spicule Facial : The Future of Non-Invasive Skincare

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Santa Monica, CA, March 30, 2026 (GLOBE NEWSWIRE) — Beyond Facials, a skincare studio specializing in advanced non-invasive solutions for sensitive skin, is thrilled to announce the launch of the latest innovation, the Volume Boost Spicule Facial with PLLA. This groundbreaking treatment, often referred to as “Liquid Microneedling,” offers a unique approach to skincare by delivering real collagen benefits without needles or downtime.

TOV House of PLLA – spicules volumizing treatment

Sourced from the Korean professional brand this innovative treatment utilizes microscopic marine spicules – natural structures derived from marine sponges (listed as “hydrolyzed sponge”) – combined with high-performance Poly-L-Lactic Acid (PLLA). Together, they create a potent yet gentle bio-stimulation system that triggers intense cellular regeneration for up to 72 hours, boosting collagen and elastin production while visibly improving skin volume, firmness, and clarity.

Unlike traditional microneedling, the Spicule PLLA Facial works by forming temporary micro-channels in the epidermis and upper dermis. These channels dramatically enhance the absorption of active ingredients, including a multi-peptide growth factor complex (sh-Oligopeptide-1, sh-Oligopeptide-2, sh-Polypeptide-1, sh-Polypeptide-22), PDRN (Sodium DNA), niacinamide, and Centella Asiatica derivatives. The spicules naturally dissolve and exit the skin within 12–24 hours, leaving no downtime.

Performed as a luxurious 3-step professional protocol – enzyme skin prep, spicule application with 7–10 minutes of gentle massage, and a volumizing PDRN hydrogel mask – the treatment is suitable for all skin types and delivers noticeable results after just one session: smoother, plumper, glass-smooth texture; reduced fine lines and wrinkles; improved hyperpigmentation; and a lit-from-within radiant glow.

“At Beyond Facials, we are committed to providing our clients with the most advanced and effective skincare treatments available,” said Kira Piskalova, co-founder of Beyond Facials. “The Spicule Facial represents a significant advancement in non-invasive skincare, offering our clients the benefits of collagen stimulation without the need for needles or downtime.”

Clients who have experienced the Volume Boost Spicule Facial with PLLA report noticeable improvements in skin texture and elasticity, with many praising the treatment’s ability to deliver results comparable to more invasive procedures. The absence of downtime means that clients can immediately return to their daily activities, making it an ideal choice for those with busy lifestyles.

Beyond Facials continues to set the standard in the skincare industry by combining innovation with client-centric solutions. Renowned for our exceptional Hydrafacial service quality, advanced nanoneedling protocols using the most powerful skin boosters, and our highly specialized approach tailored for sensitive skin. The introduction of the Spicules Facial is a testament to the company’s dedication to advancing skincare technology and enhancing client satisfaction.

For more information about the Spicules Facial and other advanced skincare treatments offered by Beyond Facials, interested individuals are encouraged to visit the company’s website or contact their local studio.

https://www.beyondfacials.beauty/

About Beyond Facials

Skincare studio offering advanced, non-invasive, zero-downtime skin treatments and facials.

Press Inquiries

Kira Piskalova
info [at] beyondfacials.beauty
https://beyondfacials.beauty
2730 Wilshire blvd ste 370, 90403, Santa Monica, CA

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Pixi Beauty Introduces Vitamin-C CremeSerum, a 2-in-1 Brightening Serum-Moisturizer Hybrid

Pixi Beauty Introduces Vitamin-C CremeSerum, a 2-in-1 Brightening Serum-Moisturizer Hybrid

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As Mintel reports that 29% of women have switched to multifunctional skincare, Pixi Beauty introduces Vitamin-C CremeSerum, a 2-in-1 serum-moisturizer hybrid delivering vitamin C brightening and hydration.

LONDON, March 10, 2026 /PRNewswire/ — Skincare routines continue to evolve toward simplified, results-driven formats as consumers look for products that combine multiple benefits in a single step. Mintel reports that 29% of women have switched to multifunctional skincare products as part of a growing “less is more” approach to beauty routines.

Pixi Beauty Introduces Vitamin-C CremeSerum

Responding to this shift toward streamlined skincare, Pixi Beauty introduces Vitamin-C CremeSerum, a 2-in-1 hybrid formula that delivers the brightening power of a serum together with the hydration of a moisturizer. Available now at PixiBeauty.com and select retailers.

A Smarter Approach to Daily Brightening

Vitamin-C CremeSerum features advanced 3D encapsulation technology, with vitamin C moisture pearls suspended in a hydrating serum base. This format helps protect ingredient potency while supporting consistent delivery with each application.

The lightweight texture absorbs quickly, leaving skin feeling smooth, refreshed and hydrated.

A Glow-Supporting Ingredient Trio

The formula combines three key ingredients chosen to support brighter-looking skin.

• Vitamin C helps improve the appearance of dullness and enhance visible radiance.
• Niacinamide supports the look of a more even complexion while helping reinforce the skin barrier.
• Ferulic acid provides antioxidant support to help defend against environmental stressors.

Together these ingredients help skin appear more luminous and hydrated without heaviness.

Designed for Real Life

Pixi developed Vitamin-C CremeSerum with everyday routines in mind. The hybrid format simplifies skincare by combining the benefits of two essential steps into one formula that easily fits into both morning and evening routines.

“Great skin doesn’t have to mean a long routine,” says Petra Strand, Founder of Pixi. “For more than 26 years I’ve focused on creating products that work with real life routines. Vitamin-C CremeSerum brings together the brightening power of vitamin C with hydration so achieving healthy-looking glowing skin feels simple.”

How to Use

• Morning: Apply to clean skin as your serum and moisturizer in one step. Follow with SPF, such as Pixi On-the-Glow Shield SPF 50.
• Evening: Apply to clean skin as your final skincare step to help replenish hydration overnight while supporting a brighter-looking complexion.

Media Contact: media@pixibeauty.com 

Photo – https://mma.prnewswire.com/media/2930295/Pixi_Beauty_Vitamin_C_CremeSerum.jpg
Logo – https://mma.prnewswire.com/media/2813000/5855652/Pixi_Logo.jpg

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