Ashwagandha, AHAs and marine collagen top Boots' most in-demand beauty products of 2025

Ashwagandha, AHAs and marine collagen top Boots’ most in-demand beauty products of 2025

British health, beauty and wellness retailer Boots has revealed insights into its most popular products of 2025, and the trends that drove them.


Key themes of proactive wellness, science-backed skin care, global beauty and mood-driven scents emerged as the retailer analysed search and sales data from across the year.


Ashwagandha, AHAs and marine collagen were revealed to be three of the most in-demand ingredients of the year.


Beyond individual products and categories, the overall findings uncovered a wider shift towards a holistic and rounded approach to beauty, health and wellness.


“As our report outlined, beauty, health and wellness have never been more intertwined as consumers take a more holistic approach to life,” said Grace Vernon, Head of Global Trends & Cultural Insights at Boots & No7 Beauty Company. 


“This health hacking trend has resulted in collagen, electrolytes and adaptogens all growing in prominence at Boots this year.”


Consumers are looking to ingest their wellness investments, with a 227% search increase for marine collagen year-on-year (YOY), and collagen sales rising 62%.


Adaptogens – natural plants and herbs such as mushrooms used to regulate the body and stress – were a breakout category for Boots in 2025.


Searches for ashwagandha, a medicinal herb said to help with stress and anxiety, saw a huge 722% increase in searches YOY.


Beyond supplements, the ingredient is also proving popular in skin care.


When it comes to science-led skin care, acidic exfoliation took centre stage with alpha hydroxy acids (AHAs) such as glycolic acid seeing demand across Boots stores.


Glycolic acid alone saw a 64% increase in searches, with The Ordinary’s Glycolic Acid 7% Exfoliating Toner revealed as the retailer’s second bestselling premium beauty product


While this may be expected in skin care, the exfoliating ingredients are growing in popularity beyond the face, with AHAs now found in a number of body care and even scalp products.


When it comes to scent, a sense of nostalgia has become a huge driver for sales in 2025, as 2000s fragrances made a comeback off the back of Y2K’s social media resurgence.


Hydration and gut health have both seen growth over the past year as consumers seek functional fixes.


Electrolytes have seen a 755% increase in searches YOY as consumers integrate the hydration hits into their daily routines, with a peak of one item sold every 14 seconds earlier in summer.


Gut health product searches have also increased by 70%, with sales rising 15%.


Global beauty has taken over as Korean skin care has spiralled into an industry-wide take over spanning colour cosmetics, body, hair care and more.


“We also continue to see beauty lovers turn to science-backed, ingredient-led brands for skin care, with a growing influence from the global market with K-beauty solutions remaining popular throughout the year,” explained Vernon.


Boots reports selling a K-beauty product every 15 seconds, while brands like TirTir and German Catrice Cosmetics landed in stores and online to bring the viral brands to beauty lovers.


“As we move into 2026, we expect our customers to evolve their increasingly holistic approach to their beauty and wellness,” said Vernon.


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Natural Grocers® Shares Key Trends for Living Well

Natural Grocers® Shares Key Trends for Living Well

Powered by real conversations, real stores and real nutrition experts—not algorithms

LAKEWOOD, Colo., Dec. 2, 2025 /PRNewswire/ — Natural Grocers®, America’s Nutrition Education ExpertsSM and the nation’s largest family-operated organic and natural grocery retailer, has unveiled its highly anticipated Top Trends for 2026. Now in its tenth year, the forecast highlights emerging practices and products set to shape four key categories: Health and Wellness, Body Care and Beauty, Food and Beverage, and Ecologically Thoughtful.

A glimpse at 2026’s top trends from Natural Grocers—health, beauty, food, and sustainability come together.

Guided by insights from the company’s expert Nutrition Education team—which includes Registered Dietitians, Nutrition Therapists and Certified Natural Foods Chefs—and the company’s trend-savvy marketing and analytics professionals, this year’s predictions blend research, consumer insights and hands-on expertise. The result is a practical, inspiring roadmap to help consumers thrive in 2026 through healthier, more mindful and ecologically friendly choices.

“At Natural Grocers, we’re passionate about helping people make choices that truly support their health and the planet,” said Raquel Isely, vice president of marketing at Natural Grocers. “In 2026, we’ll see a focus on personalization, smarter supplementation, nutrient dense, yet budget-friendly foods, simple self-care hacks and ecologically thoughtful products and practices. Though these may be new ideas, they’re also trusted ways to feel good, live well and thrive all year long. We hope our customers will explore these trends and enjoy the products that accompany them for a healthier, more vibrant year ahead.”

NATURAL GROCERS’ TOP TRENDS FOR 2026
Natural Grocers’ Top Trends for 2026 are organized into four key categories: Health and Wellness, Body Care and Beauty, Food and Beverage and Ecologically Thoughtful, encompassing a total of twelve trends. The expert team has included its annual “Try This Trend” feature, offering ideas and products for those eager to dive in. For the fourth year in a row, Natural Grocers has added a Bonus Trend, highlighting a valued focus beyond the four main categories.

Health and Wellness Trends

  1. We’ll choose personalized guidance from real nutrition experts over apps and AI

  2. Creatine will power more than just our workouts

  3. Optimizing health becomes easy with five foundational supplements

Body Care and Beauty Trends

  1. We’ll relax and refresh on repeat with magnesium-based body care

  2. Vitamin E and jojoba oil are the dynamic duo for skin barrier health

  3. Everyday self-care becomes a necessary sensory escape

Food and Beverage Trends

  1. Organic is the gold standard for food quality

  2. We’ll eat quality carbs from veggies for our healthspan and happiness

  3. Eating on a budget, but we’ll make it healthy and delicious

Ecologically Thoughtful Trends

  1. We’ll clean up our personal plumes for our health and the planet

  2. The environmental and cognitive costs of AI become a clear and present danger

  3. Organic and regenerative Ag will be one of our best defenses against climate change

**Bonus Trend**
Embracing cultural diversity is good4uSM

Natural Grocers will highlight these trends online and across social media platforms through January. The trends will also be featured in the January edition of Natural Grocers’ good4u Health Hotline® magazine, available in both online and print formats.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives or sweeteners (as defined by its standards), synthetic colors or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products and free-range eggs. Natural Grocers’ flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its “Commitment to Community” and “Commitment to Crew.” In fiscal year 2025, the Company invested more than $16 million in incremental compensation and discretionary payments for Crew. Headquartered in Lakewood, CO, Natural Grocers has 168 stores in 21 states. Visit naturalgrocers.com for more information and store locations.

Natural Grocers (PRNewsfoto/Natural Grocers by Vitamin Cott) Cision

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The Biggest Wellness Trends Of 2025: Clean Living, Longevity, And Mind–Body Optimisation | Health and Fitness News

The Biggest Wellness Trends Of 2025: Clean Living, Longevity, And Mind–Body Optimisation | Health and Fitness News

Last Updated:December 02, 2025, 19:58 IST

Explore how clean living, holistic routines, and longevity-focused habits are emerging as the leading wellness priorities of 2025.

Long-term habits and holistic routines replace quick fixes in 2025.

Wellness in 2025 isn’t about chasing quick fixes or chasing the next viral superfood. It’s about designing a life that feels cleaner, calmer, and more intentional. Across India, individuals are rethinking what they bring into their homes, how they train, and what they consume daily. The focus is shifting from outward transformation to inner optimisation, from trends to long-term habits, and from temporary results to lasting vitality.

Cleaner Living Starts At Home

The move toward toxin-free living has accelerated this year, especially when it comes to the spaces we spend the most time in. “Across India, we are seeing a stronger shift toward cleaner, more mindful living,” says Divyata, Founder, Deco Aura, emphasising growing awareness around how chemical-heavy products can disrupt hormones and well-being. She adds, “Consumers no longer want smoke or toxins in the air they breathe. They want purity, comfort, and wellness.”

Her biggest observation? The rise of smoke-free home fragrance – a category once considered niche – is now mainstream. With indoor air quality becoming a major concern, people are willing to invest in scenting systems that are safe for humans, pets, and the planet. According to Divyata, “True luxury today goes beyond packaging; it’s about how a product affects your daily life.”

Rituals Over Quick Fixes

If the last decade celebrated fast beauty and shortcut wellness, 2025 is steering in the opposite direction. Arjun Bhargava, Founder, Forest Hill, highlights a fundamental mindset shift: “We’re moving from surface-level fixes to long-term optimisation.” Strength-focused fitness, microbiome-safe skincare, sleep tracking, cold therapy and clean formulations are no longer optional. They’re foundational for people who value discipline and recovery.

Arjun calls this the end of ‘fast beauty,’ noting that wellness routines now have three expectations: ritual, consistency, and results. The high-performance individual of 2025 doesn’t want hacks. They want systems.

Longevity Becomes A Lived Experience

While longevity has been a buzzword globally, 2025 is the year it becomes personal. “The real wellness trend is not a shiny new gadget. It’s the question: how good does your life actually feel as you age?” says Shivam Hingorani, Founder, Ace Blend.

He notes that people in India are embracing essentials like magnesium and omega-3 not as temporary supplements but as investments in their future brain and body. For Shivam, preventive longevity is measurable in everyday performance: “It’s in how your body responds during a workout, how clear your mind is at 5 PM, and how easily you bounce back after a hectic week.”

Together, these insights paint a clear picture. Wellness in 2025 is deeply personal, holistic, and rooted in long-term thinking. Cleaner homes, science-backed routines, better recovery, and purposeful nourishment are no longer luxuries; they’re lifestyle essentials. As consumers become more discerning, wellness is evolving from a trend to a lived, sustainable philosophy – one choice, one ritual, one mindful moment at a time.

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Delhi, India, India

First Published:

December 02, 2025, 19:58 IST

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Microneedling Treatment

Microneedling: The Ultimate Self-Care Skin Ritual

 

In today’s fast-paced world, self-care has evolved beyond simple relaxation. Modern wellness now includes treatments that actively improve health and appearance. Among these, microneedling has emerged as a leading choice, not just for beauty enthusiasts, but for anyone invested in long-term skin health. Unlike traditional cosmetic products, which often offer temporary results, microneedling addresses the foundation of skin rejuvenation by stimulating collagen production, leading to naturally healthier, more radiant skin. But what makes this minimally invasive procedure stand out, and why are more individuals prioritizing it over conventional skincare solutions?

Understanding the Science of Microneedling

Microneedling, also known as collagen induction therapy, involves the use of fine, sterile needles to create micro-channels in the skin. This controlled injury triggers the body’s natural healing mechanisms, stimulating the production of collagen and elastin—key proteins responsible for maintaining skin structure, firmness, and elasticity.

The process enhances the skin’s ability to repair itself, improving texture, tone, and overall resilience. Unlike topical treatments that temporarily mask imperfections, microneedling encourages genuine cellular regeneration. When performed with precise techniques and medical-grade devices, the procedure can optimize results while maintaining the highest standards of safety and hygiene.

From Cosmetic Enhancement to a Holistic Self-Care Ritual

For decades, skincare routines have relied heavily on serums, creams, and masks. While effective in the short term, these products rarely produce substantial, long-lasting changes. Microneedling, however, is gaining recognition as a comprehensive self-care ritual, a deliberate practice that supports skin health from within.

Consider it like a workout for your skin. Just as consistent exercise strengthens muscles and improves overall health, regular microneedling sessions reinforce the skin’s structure. This approach aligns with a broader wellness philosophy: investing in long-term results rather than seeking temporary cosmetic fixes. The ritualistic aspect, attending scheduled treatments, monitoring progress, and caring for the skin afterward, adds an intentional, empowering element to personal wellness routines.

Key Benefits of Microneedling Treatment

Professional microneedling treatment offers multiple benefits that extend beyond superficial improvements:

  1. Enhanced Skin Texture and Elasticity: Microneedling smooths uneven surfaces, reduces pore size, and improves firmness. It is particularly effective for addressing mild scarring, sun damage, or rough skin patches.
  2. Reduction of Fine Lines, Scars, and Hyperpigmentation: By stimulating collagen and cellular turnover, microneedling gradually diminishes visible imperfections, providing natural-looking rejuvenation.
  3. Minimal Downtime: The procedure is minimally invasive, with most patients experiencing only mild redness or swelling, making it compatible with busy lifestyles.
  4. Sustained Results: Unlike cosmetic creams that wash away or wear off, collagen production continues for weeks after treatment, ensuring long-term benefits.

These advantages collectively position microneedling as a superior alternative to conventional cosmetic products, offering measurable improvements and enduring outcomes.

The Importance of Professional Expertise

Safety and effectiveness in microneedling rely on the skill of the practitioner. Certified professionals, such as those trained through Injector Training, tailor treatments to individual skin types, concerns, and goals.

Professional guidance mitigates risks such as infection, uneven results, or incorrect needle depth. Additionally, experts provide personalized post-treatment recommendations, including optimal frequency, aftercare products, and lifestyle considerations, ensuring the procedure is both safe and effective. Ultimately, the combination of technical precision and individualized care transforms microneedling from a simple cosmetic intervention into a reliable, evidence-based self-care practice.

Clinical Insights and Evidence-Based Results

Medical research and expert opinion support microneedling’s effectiveness. Studies and clinical insights highlight improvements in skin texture, scar reduction, and overall appearance, while emphasizing its role in collagen induction and skin regeneration. Leading practitioners recommend incorporating microneedling into regular skincare routines as a proactive, long-term strategy for maintaining healthy, youthful skin. Beyond clinical evidence, patient experiences consistently report enhanced firmness, tone, and clarity, reinforcing its value as a practical, results-driven treatment.

Integrating Microneedling Into Your Skincare Routine

Microneedling Treatment is most effective when integrated into a consistent, holistic regimen. Professional sessions are typically scheduled several weeks apart, allowing the skin sufficient time to repair and regenerate.

Post-treatment care is crucial. Gentle cleansing, hydration, and sun protection help maintain results and prevent irritation. Some individuals complement microneedling with additional therapies such as chemical peels or LED treatments to further enhance collagen production. The emphasis is on consistency, creating a structured self-care practice rather than relying on ad-hoc cosmetic interventions.

Why Microneedling Is Surpassing Traditional Cosmetics

Consumer preferences are shifting from temporary fixes to sustainable, science-backed treatments. Microneedling’s appeal lies in its ability to deliver authentic, long-lasting results without the repetitive cost or environmental impact associated with conventional skincare products.

Its minimally invasive nature, combined with professional oversight and lasting outcomes, makes microneedling an intelligent, proactive choice. Individuals increasingly view it not only as a cosmetic procedure but as a meaningful investment in their skin’s health and resilience, a tangible example of self-care rooted in evidence-based science.

Conclusion

Microneedling has firmly established itself as a cornerstone of modern self-care. By stimulating collagen production, improving texture, and delivering sustainable results, it surpasses many traditional cosmetic options. When performed by certified practitioners, microneedling ensures safety and optimal outcomes.

For those seeking an effective, science-backed approach to maintaining radiant, healthy skin, microneedling is more than just a treatment; it is a ritual that integrates seamlessly into a holistic wellness routine while delivering measurable, lasting benefits.

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Must-Have Beauty Products For Women

Must-Have Beauty Products For Women

Photo Credit: Karola G via www.pexels.com

It’s hard to follow beauty trends nowadays, isn’t it? Unfortunately, social media has dictated a large degree of this fast-moving trend-based industry-by-any-other-name, resulting in an outsized influence of cosmetic procedures and surgical interventions over actionable, daily-routine activations that accentuate features you already have.

It’s a shame we’re here, and it’s a shame that so many have bought into the idea that lip filler is more than an extravagance. But there’s good news – and that’s that you and I aren’t alone. There is, indeed, a counter-swelling (no pun intended) of sustainability-focused product love – with ingredient transparency and product multifunctionality key conditions. If you’re feeling a bit stuck in a sea of scary surgicals, here you’ll find some essential categories of beauty products worth investing in right now, from wellness-driven skincare to daily makeup staples.

Clean & Sustainable Skincare Essentials

As already briefly touched upon, sustainability is a core expectation for many today – on a wider sense, and also specifically with respect to skincare. It is for this reason that many brands are working their way towards eco-friendliness, whether by shifting toward eco-conscious formulations, utilising refillable or recyclable packaging, or simply reducing waste involved in the manufacturing process. All this exists under the umbrella of a still-nascent “clean beauty” movement.

Inside-Out Beauty: Supplements & Nutricosmetics

As far as actual aesthetics grows, it should come as no surprise that there has been a countercultural push against the invasive and active procedures that serve to alter, distort and otherwise transform.

One corridor of this push is the growing “beauty from within” trend, which sees more make-up addicts turning to supplements that support the skin, hair and nails – with a view to bolstering the natural and beautiful aspects they already possess. Through this movement, products like a dedicated hair growth serum are dominating shopping lists, alongside collagen powders and other hair-nutrient supplements that can boost long-term beauty in complementary ways to topical routines.

Makeup Staples That Do More

Another fundamental movement in modern makeup is that of multifunctionality. This goes back to eco-consciousness, where overconsumption (and the overflowing makeup bags that result) is an outsized and unwelcome presence in modern consumer practice. Modern makeup, then, is better as a multifunctional force; anything that multitasks is a powerful asset to your dresser, whether a moisturising foundation, a refillable palette, or a versatile glow kit that elevate your look without excess.

There’s always some rhyme and reason to new trends in makeup, and this year’s have been arguably more predictable than most. In a word where both cost and ecology concerns loom large – alongside a troubling ‘mainstreamification’ of look-altering procedures –, natural, multifunctional products done well win out.

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I Tried Kendall Jenner's Wellness Routine

I Tried Kendall Jenner’s Wellness Routine

A day in the life of Kendall Jenner sounds glamorous, and in many ways it is, but it can also be expensive and surprisingly exhausting. In this episode of Reporting for Beauty, presented by Therabody, host Renee Rodriguez puts some of Jenner’s favorite wellness practices to the test.

After waking up at the Four Seasons Beverly Hills, where wellness rooms can come stocked with the latest recovery devices, Rodriguez explores Jenner’s go-to spots in Los Angeles. Yes, that includes spending $20 on her best friend Hailey Bieber’s smoothie and trying out Hot Pilates where Jenner frequents. She also tries the model’s favorite products (hello, LED mask and a sound bath), and is ready to give you her honest take on what’s worth it and what she’d never spend her money on. Spoiler alert: some parts of Jenner’s routine are overly complicated and overpriced, while others are worth every penny.

Press play and find out which of these activities Rodriguez actually recommends after putting them to the test.

Products used:

Genevieve Farrell Roston (she/her) is an award-winning filmmaker and the director of video at PS. She oversees the Webby-nominated PS Fit video series, which makes fitness fun and accessible. She has more than 10 years of experience in the entertainment industry. A certified personal trainer, she loves running, Pilates, and rest days. As a mom of two, she is an avid reviewer of children’s gear and products.

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Wellness at Anantara Villa Padierna « Euro Weekly News

Wellness at Anantara Villa Padierna « Euro Weekly News

Anantara Spa unveils exclusive seasonal treatments. Credit: Anantara Villa Padierna

Anantara Spa introduces exclusive seasonal treatments for guests and locals on the Costa del Sol

As autumn ushers in a slower, more reflective pace, Anantara Villa Padierna Palace Benahavís Marbella Resort – part of The Leading Hotels of the World – reveals a renewed wellness concept at its renowned Anantara Spa, one of Europe’s largest and most prestigious spa sanctuaries.

Created for both resort guests and visitors to the Costa del Sol, the updated spa menu debuts five new signature treatments inspired by ancient Eastern traditions and contemporary wellbeing philosophies. Designed to restore balance, ease muscular tension, and nurture the body throughout the cooler months, these experiences highlight Anantara’s commitment to holistic luxury and mindful self-care.

A refined wellness vision at Anantara Spa

The latest treatments place equal emphasis on physical restoration, emotional equilibrium, and mindful relaxation. Drawing from traditional Eastern therapies, each ritual is paired with high-performance products and bespoke techniques tailored to seasonal needs. Set within a tranquil, architecturally striking environment surrounded by nature, the spa provides the ideal backdrop for renewal and relaxation.

Complementing the spa experience, guests also gain access to customised Technogym training videos, developed in collaboration with the globally renowned fitness brand. Available in-room or within the resort’s advanced sports facilities, these guided workouts support guests in maintaining balanced fitness routines during their stay.

Signature spa journeys rooted in eastern tradition

The Anantara Signature Journey reflects the essence of Thai culture through the concept of Nam Jai—a philosophy of generosity and heartfelt care. The experience begins with a fragrant foot ritual using frangipani and hibiscus, symbolising cleansing and rebirth. This is followed by a personalised full-body massage with tailored oil blends such as Monoi and coconut, rosemary and pine, or orange and fennel. The ritual concludes with a refreshing express facial that restores moisture and luminosity. Duration: 80 minutes | Price: €230.

For a more intensive renewal, the Detox Journey delivers a powerful revitalising experience. It opens with an underwater whirlpool massage to activate circulation, enhance mobility, and promote profound relaxation. A detoxifying massage using Piroche cups follows, reducing inflammation, stimulating lymphatic flow, and supporting toxin elimination. Duration: 125 minutes | Price: €290.

Seasonal Elemis facials for winter radiance

To meet the specific needs of skin during the colder season, Anantara Spa introduces a curated selection of high-performance Elemis facials. Blending advanced skincare innovation with soothing sensory elements, these treatments offer visible results alongside deep relaxation.

The Lift + Rejuvenate Facial targets firmness and hydration, helping to smooth fine lines while delivering an immediate lifting effect. Ideal for tired or dehydrated skin, this 50-minute treatment leaves the complexion refreshed and radiant. Price: €200.

The Smooth + Polish Facial is designed to improve texture and clarity using Tri-Enzyme technology for effective yet gentle exfoliation. This treatment refines pores, brightens the skin, and restores a youthful glow in 50 minutes. Price: €200.

At the pinnacle of skin-enhancing treatments, the Sculpt + Firm Facial combines six advanced BIOTEC technologies – including cryotherapy, microcurrent, ultrasound, oxygen infusion, LED light, and galvanic current. This results-focused facial redefines contours, improves tone, and revitalises the skin from within. Duration: 80 minutes | Price: €250.

Wellness extending beyond the spa

Anantara’s holistic philosophy continues beyond the treatment rooms with exclusive Technogym fitness programmes. These personalised video sessions cater to varying fitness levels and goals, from increasing flexibility and strength to relieving tension, ensuring guests can sustain healthy habits throughout their stay.

A premier wellness haven on the Costa del Sol

Surrounded by Mediterranean landscapes, rolling hills, and three championship golf courses, Anantara Spa spans more than 2,000 square metres dedicated to wellbeing and mindful living. With its expanded selection of Eastern-inspired rituals, cutting-edge skincare, and integrated fitness offerings, Anantara Villa Padierna Palace Benahavís Marbella Resort further affirms its status as a leading luxury wellness destination on the Costa del Sol – inviting guests to indulge in rejuvenation throughout the winter months.

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Oyebode

Femme Flora highlights commitment to natural wellness, others

Femme Flora, a Nigerian women’s wellness and beauty brand, has reaffirmed its commitment to promoting natural, holistic self-care while expanding its reach in the wellness industry.

Speaking on behalf of the brand, spokesperson Babatunde Oyebode outlined the company’s approach, challenges, and future plans.

Oyebode said the brand views self-care as “a full-circle experience,” noting that Femme Flora encourages women to prioritise their mental and physical well-being.

According to him, the company’s products and community initiatives are designed to help women manage stress, balance hormones and build confidence.

He acknowledged that one of the major challenges facing the company is operating in an industry driven by synthetic, fast-acting products.

 He said educating customers about the benefits of natural wellness remains a continuous task, especially as many consumers expect instant results.

Oyebode added that the brand also contends with widespread misinformation and unregulated products in the market.

On customer experiences, he highlighted several testimonials from women who reported improvements in their well-being after using Femme Flora products. According to Oyebode, some customers have seen progress in managing recurrent infections, while others have regained confidence in their bodies after childbirth.

He explained that education forms a core part of the company’s mission, with Femme Flora using its social media platforms to create daily content on hormonal health, feminine care and self-confidence. The brand, he said, aims to foster open conversations around women’s wellness topics that are often overlooked.

Looking ahead, Oyebode revealed that Femme Flora is expanding into skincare, weight management and digital wellness education. He added that the company is planning new partnerships with wellness professionals as well as physical events focused on learning and community building.

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Beauty, advice, women

The best beauty advice from an influencer over 50 that keeps skin glowing and youthful

For women over 50, great skin involves paying attention to what works for your body. Mature beauty influencer Kat James says the secret to glowing, youthful skin starts with being mindful of what you put on your skin and in your body.

James, who built a following by sharing her honest approach to aging and wellness, believes that what’s inside your beauty routine—and your diet—matters more than ever after 50. Here, we’ll look at her top skincare philosophy and other smart advice from women embracing age with confidence and radiance.

The top advice: Be mindful of what goes on your skin

Kat James says her best beauty advice for women over 50 is to take a closer look at ingredients. Over the years, she began noticing that many of the products she was using contained chemicals she couldn’t even pronounce. That realization made her rethink everything—from her skincare to her makeup to her food.

“I started paying attention to ingredients I couldn’t pronounce and how they affected my hormones, skin, and overall health”, she explained. Once she removed harsh or unnecessary chemicals and simplified her routine, she noticed a major change. “My skin looked better, I had more energy, and I actually started aging in reverse”.

Her approach focuses on detoxing both your beauty shelf and your lifestyle. Clean, nourishing formulas, nutrient-rich foods, and hydration all work together to bring skin back to balance. James says that mindful beauty is about awareness. When you stop overloading your body with unnecessary products and start giving it what it actually needs, your skin responds with vitality and glow.

She also encourages women to question marketing promises. Many “anti-aging” products are packed with ingredients that can irritate mature skin. Instead, she recommends choosing formulas that support the skin barrier, reduce inflammation, and maintain natural moisture. It’s a more holistic, sustainable way to stay radiant without heavy routines.

More smart beauty advice for women over 50

Other over-50 influencers share similar thoughts, and their tips echo James’ mindful message.

  • Don’t chase trends. Lisa Butler Grain says real beauty comes from authenticity. Skip passing fads and build a timeless routine that reflects your personality and lifestyle.
  • Keep your skincare simple. Gillianne Fuller swears by minimalism. She avoids 10-step routines and sticks to trusted brands like Estée Lauder, focusing on consistency instead of excess.
  • Never skip sunscreen. Lori Altermann warns that even indoor light can damage skin. She uses PCA Skin Weightless Protection SPF 45 every day, rain or shine.
  • Stay hydrated. Fuller says water and clean eating make as much difference as any serum. Hydration shows in your skin, mood, and energy.
  • Embrace your natural look. Fuller rarely wears makeup unless it’s for an event, preferring to let her skin breathe. She says true confidence comes from feeling at peace with your reflection.

This advice focuses on health, confidence, and authenticity rather than covering up, trends, or conforming. Kat James’ mindful beauty approach and the wisdom shared by her peers remind women everywhere that the best glow comes from care, not correction.

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New local beauty brand debuts with 3 essentials for a fuss-free routine

New local beauty brand debuts with 3 essentials for a fuss-free routine

Attention, beauty junkies: There’s a new local brand in town!

Ferca Beauty has officially launched in the Philippines, and it’s all about making routines easier and simpler without compromising the quality and fun of doing your makeup.

At an event held at the Century City Mall’s Events Center, the homegrown brand debuted with its initial product lineup: a lip gloss, a lip and cheek tint, and blush.

Speaking to GMA News Online, Ferca Beauty general manager Isabella Oca-Biron said that the brand’s premise is that makeup doesn’t have to be too fussy or too serious; it should be fun.

She also shared that the beauty brand is a product of Endure Medical, one of the country’s leading medical equipment suppliers.

“Ferca Beauty came like a project of Endure Medical to diversify and tap into the beauty industry,” she said.

“Coming from the medical industry, we already have credibility, and I think that’s very important because medical supplies and equipment really need to meet high standards, so we bring that [same standard of quality] to our makeup products,” she added.

For its initial release, Ferca Beauty has introduced Lip & Cheek Flush, Lip Gleam, and Blush Bloom – each with an introductory price of P199.

Lip & Cheek Flush is a light and hydrating water-gel tint that is non-sticky and long-wearing.

Meanwhile, Lip Gleam is a lip gloss that leaves your lips plump and dewy with high shine and a non-sticky formula.

Rounding up the trio is Blush Bloom, a creamy blush stick that can also be used as eyeshadow or lipstick.

Ferca Beauty is available online via TikTok Shop and Shopee. —JCB, GMA Integrated News

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