Meet Dr. Snigdha Chamaria -The Doctor Building India’s First Diagnosis-Led, Ayurvedic Dosha-Mapped Beauty Brand

Meet Dr. Snigdha Chamaria -The Doctor Building India’s First Diagnosis-Led, Ayurvedic Dosha-Mapped Beauty Brand

Meet Dr. Snigdha Chamaria -The Doctor Building India’s First Diagnosis-Led, Ayurvedic Dosha-Mapped Beauty Brand | file photo

In a beauty industry dominated by trends, viral ingredients, and one-size-fits-all solutions, Dr. Snigdha Chamaria is building something fundamentally different.

A doctor by profession and entrepreneur by purpose, Dr. Chamaria is the founder of Cleaner Roots, India’s first diagnosis-led, Ayurvedic dosha-mapped beauty brand that combines personalised skincare, haircare, Ayurvedic doctor consultations, and anti-inflammatory wellness into a single holistic ecosystem.

At a time when consumers are increasingly questioning whether beauty products are truly solving their concerns or merely masking symptoms, Dr. Chamaria’s philosophy is simple: understand the root cause before recommending a solution.

“Your skin is not confused. Your body is trying to communicate with you,” she says.

That belief became the foundation of Cleaner Roots.

Instead of recommending the same products to everyone, the brand begins by understanding an individual’s Ayurvedic constitution – Vata, Pitta, or Kapha- and identifying underlying imbalances that may be contributing to concerns such as pigmentation, acne, sensitivity, hair fall, inflammation, dandruff, or premature ageing.

Customers receive personalised skincare and haircare rituals, anti-inflammatory diet guidance, and Ayurvedic doctor consultations designed to address the root cause rather than just the visible symptom.

Modern Ayurveda for the Modern Consumer

What differentiates Cleaner Roots from conventional beauty brands is its fusion of traditional Ayurvedic wisdom with modern formulation science.

The brand combines powerful Ayurvedic ingredients such as Manjistha, Licorice, Neem, Vetiver, Hibiscus, Bhringraj, Turmeric, and Saffron with clinically studied modern bioactives to create products that are both deeply rooted in tradition and highly effective for today’s consumer.

“Our goal was never to choose between Ayurveda and science,” says Dr. Chamaria. “We wanted to bring the best of both worlds together.”

This unique approach has helped position Cleaner Roots at the intersection of beauty, wellness, and preventive health, an area seeing increasing consumer demand globally.

Looking Beyond Skin Deep

For Dr. Chamaria, beauty has never been only about products.

Many of the concerns people experience on their skin and scalp, she believes, are often reflections of deeper imbalances linked to inflammation, stress, gut health, lifestyle, sleep, and nutrition.

This is why Cleaner Roots integrates anti-inflammatory diet protocols and Ayurvedic consultations directly into the customer journey.

One client who initially approached the brand for persistent pigmentation discovered through consultation that a significant Pitta imbalance was contributing not only to her skin concerns but also to recurring migraine episodes. Following a personalised Pitta-balancing ritual and an eight-week anti-inflammatory wellness plan, she reported substantial improvements in both her skin health and overall well-being. 

For Dr. Chamaria, stories like these reinforce the importance of treating beauty concerns through a more holistic lens.

Building a Brand Rooted in Compassion

Beyond wellness, Cleaner Roots was also built on a strong commitment to conscious living.

Every product created by the brand is vegan and cruelty-free, reflecting Dr. Chamaria’s belief that beauty should never come at the cost of another living being.

But her commitment to impact extends even further.

Cleaner Roots donates 10% of its profits to animal shelters across India, helping support rescued, abandoned, and injured animals in need of medical care, food, and rehabilitation.

For Dr. Chamaria, entrepreneurship and compassion are inseparable.

“If a business is growing, it should create positive impact beyond its customers,” she says.

Her passion for service began long before she became a founder. She has actively served and spent time caring for 188 elderly residents at an old-age home, an experience that deeply shaped her understanding of healing, empathy, and human connection.

Those experiences continue to influence how she leads Cleaner Roots today.

Redefining Luxury Gifting Through Wellness

In addition to skincare and wellness, Cleaner Roots has also emerged as a growing name in India’s conscious luxury gifting space.

As consumers increasingly seek meaningful alternatives to traditional gifting, the brand has seen strong demand for premium wedding gifting, bridal hampers, festive wellness boxes, and curated self-care experiences.

Unlike conventional luxury hampers, Cleaner Roots combines Ayurveda, personalisation, wellness rituals, and premium design to create gifting experiences that are both thoughtful and transformative.

This growing category of conscious luxury gifting has become a significant part of the brand’s evolution, particularly among modern couples looking to align their celebrations with wellness, sustainability, and intentional living.

The Future of Beauty Is Personal

As the global beauty industry shifts toward personalisation, wellness, and preventive care, Dr. Snigdha Chamaria represents a new generation of founders building businesses with both purpose and impact.

Through Cleaner Roots, she is not simply creating skincare and haircare products. She is building a movement around root-cause healing, conscious beauty, Ayurvedic wellness, and compassionate entrepreneurship.

In a market crowded with promises, Cleaner Roots offers something increasingly rare: a belief that true transformation begins not with a product, but with understanding the individual behind it.

And for Dr. Snigdha Chamaria, that may be the future of beauty itself.

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DIY Ayurvedic Shampoo for Strong, Healthy Hair

DIY Ayurvedic Shampoo for Strong, Healthy Hair

My journey to creating homemade shampoo involved a lot of trial and error. There were countless mixtures of liquid castile soap, coconut milk, essential oils, and the occasional splash of olive oil – all of which left my scalp and hair a confused mix of dry, oily, and limp.

Eventually I created this pure coconut oil shampoo bar, which worked beautifully for many years.

Until it didn’t.

Why My Hair Routine Needed a Reset

Over the past year or so, my scalp started changing in ways I didn’t expect. Hormonal shifts during perimenopause can make the scalp more reactive and sensitive, and almost overnight my old routine – which I had used for many years without issue – suddenly started making my scalp itch.

Nothing seemed to help – not my shampoo bar, not the non-toxic, professionally formulated shampoos I tried, and not changing how frequently I washed.

So I started experimenting again.

That eventually led me to the Ayurvedic hair mask recipes I shared recently → you can find them here.

They soothed my scalp and left my hair feeling soft and light, but they also had a couple of drawbacks: they could be a little messy to apply (and sometimes left me rinsing the shower afterward), and they took a bit of time to wash out completely. If I rushed it, I’d sometimes find a little dried mask in my hair later.

So I began experimenting with a simplified version that could be used more like shampoo.

The result is the recipe below.

It takes a little preparation, but it’s still very simple overall and rinses out easily, with no extra cleanup needed.

Is This Really Shampoo?

Sometimes when I share a recipe, like this gluten-free “cornbread,” I’ll get a few comments saying “but that doesn’t have any corn in it!” And it’s true.

I love corn, but it doesn’t love me back, so I developed the recipe to get as close to the taste and texture of cornbread as possible without actually using corn. That’s what the quotation marks are for: it’s cornbread-ish, but not technically cornbread.

So . . . is this really shampoo?

Oddly enough, yes.

In fact, some variation of this recipe is very close to the original shampoo.

The earliest forms of shampoo were likely developed in ancient India – sometime during the Indus Valley Civilization – by boiling herbs such as soapberries (reetha), shikakai – which literally translates to “fruit for hair” – and Indian gooseberry (amla), all ingredients that appear in this recipe.

The word shampoo itself comes from the Hindi word chāmpo, meaning “to massage” or “to press.” British traders encountered the practice of hair washing and scalp massage in India and eventually brought “champing” to Europe in the 1700s.

A Simple Herbal “Hair Tea”

This recipe doesn’t have the thick, goopy texture of commercial shampoo – some people even describe it as a “hair tea.”

However, the herbs in this blend are well known for helping to cleanse, moisturize, and volumize hair.

Several contain saponins, which are natural plant compounds that act as mild surfactants – gently lifting away dirt and oil. That’s why this recipe creates suds – but not the dramatic foam that commercial detergents produce.

So while it may feel unusual compared with modern shampoo and doesn’t lather the way most of us are used to, it actually resembles the original versions much more closely.

And in my experience, it cleans hair just as well – better, in fact. My hair feels light, soft, and shiny, without the buildup that many modern shampoos can leave behind.

And unlike some DIY shampoo formulas, this recipe is completely beginner-friendly.

No complicated formulation.
No soapmaking skills required.

Just herbs, hot water, and something to strain with.

A Quick Note About Hair Color

Amla and shikakai have traditionally been used as natural pigment enhancers, meaning they may gradually deepen hair color over time.

I naturally have very dark hair and haven’t noticed any change in color.

However, if you have lighter hair (and want to keep it that way), you may want to:

  • omit the amla powder
  • reduce the shikakai slightly
  • increase the reetha powder a bit

One thing to keep in mind, though, is that reetha contains more natural saponins than shikakai and provides stronger cleansing, so too much can feel slightly drying.

Experiment and Find What Works for You

Everyone’s hair is a little different, so think of this recipe as a starting point rather than a rigid formula.

It’s what works best for my hair after a lot of trial and error, but you should feel completely free to adjust it based on what your hair needs.

If your hair tends to feel dry, try adding a little more aloe or amla. If it leans oily, you can increase the reetha slightly.

A little experimenting goes a long way, so feel free to play with the ratios and see what your hair loves most.

About the Ingredients

Here’s a quick look at what each ingredient brings to the recipe.

Shikakai Powder
Shikakai (Acacia concinna) has been used in Ayurvedic hair care for centuries as a gentle cleanser and conditioner. It contains natural saponins that help remove light buildup without stripping the scalp’s natural oils, and may help create the conditions that allow your natural hair growth cycle to function more optimally.

Many people find it leaves hair soft, smooth, and easy to detangle. It’s also a traditional Ayurvedic remedy for dandruff. One important note: avoid getting shikakai in your eyes, as it can be very irritating.

Reetha (Soapnuts)
Also called soapberry or soapnut, reetha is one of nature’s richest sources of saponins. In traditional hair care it’s often paired with shikakai to balance cleansing with conditioning.

Flax Seeds or Fenugreek Seeds
These seeds release a natural gel when steeped in hot water. That gel adds slip and conditioning to the shampoo, making it easier to spread through the hair. I prefer flax seeds in this recipe, but fenugreek also has a long history in Ayurvedic hair care for supporting scalp health and helping hair feel stronger.

Aloe Vera Powder
Aloe adds hydration and conditioning while helping soothe irritated scalps. It can also add a little shine and smoothness to the hair.

Amla Powder
Amla (Indian gooseberry) is rich in antioxidants and is traditionally used in Ayurvedic hair care to support scalp health and enhance shine.

Two Ways To Make This Herbal Shampoo

You can make this shampoo two different ways depending on how strong or thick you want it to be.

Method 1 is the simplest version. It uses boiling water to extract the beneficial compounds from the herbs and works well for most people.

Method 2 simmers the herbs on the stovetop, which pulls out more of the natural saponins and the moisturizing gel-like compounds released by the seeds. The result is a slightly thicker, more “activated” shampoo that some people find provides a little more cleansing or conditioning power.

DIY Natural Shampoo Recipe

Here’s how to make your own shampoo with Ayurvedic herbs and hot water.

Prep Time 5 minutes Cook Time 20 minutes Cooling time 30 minutes Total Time 55 minutes

Author Heather Dessinger, FDN-P

Method 1: Quick Infusion (No Stovetop)

  • Line a mason jar or measuring cup with a nut milk bag. If you don’t have one, you can use a mesh strainer and cheesecloth to strain it after infusion.

  • Place the shikakai powder, reetha powder, and flax seeds inside the nut milk bag.

  • Bring 1¼ cups water to a boil, then pour it over the herbs and stir to combine.

  • Allow the mixture to cool for about 20 minutes, then stir in the aloe vera powder and amla powder if using.

  • Let the mixture infuse for another 10 minutes.

  • Strain through the nut milk bag. If you don’t have one, you can also strain by pouring the mixture over bowl that contains a mesh strainer lined with cheesecloth.

  • Once it has fully cooled, your shampoo is ready to use.

Method 2: Simmered Herbal Shampoo (Stovetop)

  • Place the shikakai powder, reetha powder, and flax seeds in medium pot. Add 1.5 cups water and stir to combine.

  • Bring mixture to a boil, then reduce heat and simmer for 20 minutes.

  • While the mixture is simmering, line a mason jar or measuring cup with a nut milk bag. If you don’t have one, you can use a mesh strainer and cheesecloth to strain it after infusion.

  • Remove the mixture from heat and pour it into the nut milk bag, using a spoon transfer any herbs that have settled at the bottom. If you don’t have a nut milk bag, you can pour the mixture into a mason jar.

  • Allow the mixture to cool for about 20 minutes, then stir in the aloe vera powder and amla powder if using.

  • Let the mixture infuse for another 10 minutes.

  • Strain through the nut milk bag. The mixture becomes thicker as it cools, so I recommend straining while it’s warm yet comfortable to touch. If you don’t have a nut milk bag, you can also strain by pouring the mixture over bowl that contains a mesh strainer lined with cheesecloth.

  • Your shampoo is ready to use.

Some people apply variations of this recipe to dry hair. Personally, I prefer to wet my hair first, then wring it out until it’s damp.

I shake the bottle a little, then apply about 3/4 of the shampoo to my scalp and roots – focusing mostly on the scalp. After application, I massage gently and let it sit for a few minutes. I have found that an application bottle (like this one made with PET plastic) helps distribute the shampoo more evenly, but you can use a measuring cup or something similar if you’d like.

Then I rinse while continuing to massage my scalp.

After that, I add some water to the remaining shampoo in the bottle and shake it to get a lot of suds going. I apply that all over my scalp and hair, let it sit for a couple minutes, and then rinse.

I typically use this recipe 1-3 times per week.

Is this good for all hair types?

Generally yes, although you may need to adjust the ratios.

For example, if your hair tends to be dry, adding aloe or amla can help increase conditioning.

If your hair tends to be oily, slightly increasing the reetha may help.

One thing to keep in mind: if you currently use products that coat the hair with silicones or dimethicone, your hair may go through a short transition period while that buildup gradually washes away.

What is the shelf life?

This recipe doesn’t contain preservatives, so I usually make it fresh.

However, once you’ve confirmed the recipe works well for your hair, you can freeze small batches and thaw them as needed.

Do I need to follow this with an apple cider vinegar rinse?

Not necessarily.

Unlike shampoo bars, which are alkaline and often require an acidic rinse to rebalance hair pH, this recipe is already within a hair-friendly pH range.

That said, some people enjoy following shikakai-based cleansers with a diluted ACV rinse. If that’s something you already like, feel free to experiment.

Do I need to use conditioner?

I don’t usually, but I do use the herbs above – plus a few more – in different ratios to whip up a moisturizing hair mask every week or two as needed.

In the summer, when I spend a lot of time in the sun/saltwater at my local beach, my ends will get a little dry. When that happens, I apply the shampoo recipe above and then dip my ends in a little coconut milk (guar gum-free) while I’m letting it sit. That adds a little moisture without weighing my hair down. This leave-in conditioner recipe also works really well for dry ends.

More Body & Hair Care Recipes To Try

Hair Gel – Tame flyaway frizz, keep curls in check, or style short hair with a non-toxic version of your favorite store-bought stuff. Many of the styling gels on store shelves contain hormone disrupting fragrances and formaldehyde releasers, but you can make natural hair gel with just 1-3 simple ingredients.

Body Wash – The rich, bubbly lather of this homemade body wash recipe cleanses while moisturizing. You probably have everything you need to make it in your pantry right now.

Bakuchiol Skincare Serum – If you’re looking for a gentle, effective way to support skin elasticity and firmness, even out skin tone and protect your skin barrier, bakuchiol is a bioactive compound worth getting excited about. Often called a natural alternative to retinol, it works with your skin’s natural regenerative processes to create change over time.

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Desi Raga Announces Global Expansion of Ayurvedic Luxury Skincare

Desi Raga Announces Global Expansion of Ayurvedic Luxury Skincare

Desi Raga Expands its Reach to the Global Market

Desi Raga, an Ayurvedic skincare brand that blends the traditional wisdom of India with modern luxury, has officially announced the expansion of its product offerings to a global market. Founded by Suma Rao and Chandni Gupta, the brand focuses on offering skincare solutions that are not only ethically sourced but also meticulously crafted using the finest natural ingredients from their native habitats across India. This global expansion marks a significant milestone for the company as it seeks to reach a wider audience with its high-quality, sustainable, and organic products.

The company’s unique approach to skincare lies in its dedication to sourcing each ingredient from the exact region where it thrives naturally, ensuring maximum potency and effectiveness. By embracing Indian Ayurvedic principles, Desi Raga has distinguished itself in a crowded beauty market by creating products that deliver results without relying on synthetic chemicals, preservatives, or harmful fillers.

The Rise of Desi Raga: A Global Skincare Journey

The inception of Desi Raga stemmed from the founders’ desire to bring the ancient beauty secrets of their Indian heritage into the modern skincare world. For Suma Rao and Chandni Gupta, the creation of the brand was driven by a deep respect for the Ayurvedic wisdom passed down through generations of women in their families, who maintained flawless complexions using kitchen-crafted remedies. With a vision to bridge the gap between these time-honored practices and modern luxury skincare, Desi Raga was born.

“Our mission was clear,” said Suma Rao, Co-Founder of Desi Raga. “We wanted to prove that it’s possible to combine the purity of home remedies with the sophistication of luxury skincare products. We believe that luxury isn’t about flashy packaging or exorbitant prices—it’s about what’s inside.”

Commitment to Ethical Sourcing and Sustainability

Desi Raga has built its reputation on the principle of “purity from the source,” ensuring that all of its ingredients are sourced ethically from their natural habitats across India. The company places a strong emphasis on sustainability, producing products in small batches to ensure freshness and potency while minimizing waste.

“We take pride in knowing that every ingredient in our products is sourced from the environment it was meant to thrive in,” shared Chandni Gupta, Co-Founder. “Whether it’s sandalwood from the South or specific Himalayan botanicals, the climate and soil conditions where these ingredients grow are integral to their therapeutic benefits.”

In line with its commitment to sustainability, Desi Raga avoids the use of palm oil, mineral oils, synthetic fragrances, and artificial colors—common fillers used by many other brands. The brand’s clean label approach makes it stand out in an industry increasingly dominated by greenwashing and misleading claims.

A New Era of Skinimalism

Desi Raga’s range of products is a testament to the growing trend of skinimalism—a movement that emphasizes simpler, more effective skincare routines. The brand’s curated collection of handcrafted soaps, therapeutic face care, and enhancing essentials focuses on treating specific skin concerns such as pigmentation, fine lines, and dryness, all with natural ingredients that nourish, rather than mask, the skin.

The brand’s flagship products include a multi-functional face wash that replaces the need for multiple cleansers, as well as serums and creams that work together to hydrate and balance the skin. Additionally, their lip balms and kajals offer both cosmetic and therapeutic benefits, keeping the skin healthy while enhancing natural beauty.

The Desi Raga Vision: A Symphony of Wellness and Luxury

Desi Raga’s vision extends beyond skincare; it is about creating a ritual—a daily symphony of wellness and self-care. The brand’s name, derived from the concept of “raga,” which symbolizes melody and rhythm in Indian classical music, reflects this holistic approach. Suma and Chandni envision their brand as a harmonious fusion of ancient Ayurvedic wisdom and contemporary luxury, where skincare becomes a therapeutic ritual rather than just a cosmetic necessity.

With a growing loyal customer base worldwide—from New York to Sydney—Desi Raga’s products are now available in select international markets. The expansion is part of the brand’s broader strategy to bring authentic Indian Ayurvedic beauty to a global audience, offering natural skincare solutions that resonate with those who seek purity, luxury, and efficacy.

About Desi Raga

Desi Raga is a luxury skincare brand founded by Suma Rao and Chandni Gupta, dedicated to blending authentic Indian Ayurvedic principles with modern skincare innovations. The brand offers a wide range of therapeutic skincare products that are handcrafted using ethically sourced, natural ingredients from across India. Desi Raga’s mission is to bring the wisdom of Ayurveda to the global market, providing customers with premium, organic skincare solutions that deliver both beauty and wellness.

For more information, visit Desi Raga.

Media Contact:

Suma Rao
Founder, Desi Raga
Email: hello@desiraga.com

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