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Shoppers are obsessed with the ‘Rolex of sleep masks’ for beauty rest

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Sleep is no longer just about getting enough hours. For many beauty and wellness enthusiasts, a solid nighttime routine now includes skincare, supplements, sleep tracking devices and accessories designed to help maximize overnight recovery.

That’s one reason the Dore & Rose Deep Sleep Mask has become a viral favorite. Made from premium Mulberry silk and engineered to block 100% of light, the luxury sleep mask sits at the intersection of beauty, wellness and personal care, helping transform ordinary sleep into a nightly self-care ritual.

With shoppers increasingly prioritizing recovery and rest this fall, it’s easy to see why this best-selling sleep-friendly beauty accessory continues to gain attention. Even better? You can save 20% just in time for a fall sleep reset.

Upgrade your fall beauty sleep routine with 20% off the Dore & Rose Deep Sleep Mask

Why beauty experts never ignore sleep

A consistent skincare regimen is important, but what happens overnight can be just as impactful. Sleep is when your body enters recovery mode, making uninterrupted rest an important part of many people’s broader beauty and wellness routines.

During sleep, the body supports:

  • Skin recovery and renewal

  • Reduced appearance of puffiness

  • Overall wellness and recovery processes

Need an extra bed fast? This queen air mattress inflates in 3 minutes

Why this silk sleep mask stands out in the wellness category

The wellness market is filled with sleep products, but few combine sleep support and skincare-friendly materials the way the Dore & Rose Deep Sleep Mask does.

Unlike traditional sleep masks, this design helps block light around common leakage points, including the nose area, helping create a darker sleeping environment.

Combined with premium 23 Momme Mulberry silk, it’s designed to feel luxurious while complementing an evening beauty routine.

Shop the viral silk sleep mask

Why do beauty-conscious shoppers prefer silk sleep masks?

While cotton and synthetic fabrics can create friction against delicate skin, high-quality silk offers a smoother surface that many shoppers prefer for overnight comfort.

Potential benefits include:

  • More luxurious feel compared with traditional fabrics

  • Smoother contact around the eye area

  • Less friction against skin

  • Reduced absorption of skincare products

Why the Dore & Rose mask called the ‘Rolex of sleep masks’

The nickname comes from its premium materials, luxury construction and attention to detail. Made from 23 Momme Mulberry silk, the mask is designed to completely block light while maintaining a comfortable, pressure-free fit.

For shoppers looking to elevate their nighttime routines, it’s become a luxury alternative to traditional sleep masks.

See why shoppers call it the ‘Rolex of sleep masks’

Who should consider this sleep mask?

This sleep mask may be worth considering if you:

  • Sleep with blackout curtains but still notice light leakage

  • Invest in premium skincare and want products to stay on your skin overnight

  • Travel frequently and struggle to sleep in unfamiliar environments

  • Want to create a more relaxing nighttime routine

  • Prefer silk pillowcases and luxury bedding

Upgrade your beauty sleep routine

8 reasons shoppers are adding this mask to their nighttime routine

  • Fits naturally into beauty and wellness routines

  • Blocks 100% of light, including around the nose

  • Made with premium 23 Momme Mulberry silk

  • Supports a distraction-free sleep environment

  • Adjustable strap for all-night comfort

  • Helps protect skincare products applied before bed

  • Soft on delicate skin around the eyes

  • Available in multiple colors

Shopping tip: The Dore & Rose sleep mask comes in five limited-edition colors and 14 standard colors.

Get 20% off while the sale lasts

More: The best beauty and wellness products of 2026, according to USA TODAY

USA TODAY Shopping will be covering all the best deals and drops, so be sure to sign up for text alerts, check us out on Flipboard, follow us on TikTok, sign up for our newsletter and follow us on Instagram to stay updated!

This article originally appeared on USA TODAY: Shoppers are obsessed with the ‘Rolex of sleep masks’ for beauty rest

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Want Korean glass skin? These 5 daily habits make all the difference

Want Korean glass skin? These 5 daily habits make all the difference

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We’ve all spent way too much time staring at K-drama stars, wondering how their skin looks so impossibly flawless. That luminous, poreless, almost translucent complexion—famously dubbed ‘glass skin’—has taken the global beauty world by storm. But if you think achieving it is just about good genetics or buying one expensive cream, think again. The Korean approach to beauty is basically a lifestyle.

It completely ditches the idea of harsh, overnight fixes. Instead, the focus shifts entirely to consistency, barrier protection, and deep hydration. You don’t have to overhaul your entire bathroom cabinet to get in on the action, though. You just need to change how you treat your skin on a daily basis. Here are six core habits Koreans do differently to get that perfect glow.

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Galderma expands Cetaphil’s Nourishing Line with new body care innovations, delivering clinically proven glow through advanced barrier science

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  • Developed specifically for sensitive skin, the Nourishing & Hydrating Lotion and Cream combine hyaluronic acid and skin-essential lipids to strengthen the skin barrier while delivering clinically proven glow.

  • Builds on the successful launch of the Cetaphil Nourishing Oil-to-Foam facial Cleanser, extending the Nourishing Line to body care.

  • Supported by clinical and consumer testing of the Nourishing & Hydrating Lotion, 92% of users reported their skin felt softer, smoother, and more radiant after just one use.

MIAMI, Aug. 5, 2026 /PRNewswire/ — Galderma today announced that Cetaphil, the dermatologist-recommended brand trusted by millions with sensitive skin, is expanding its science-backed Nourishing line with the launch of the Nourishing & Hydrating Lotion and Nourishing & Hydrating Cream. Developed specifically for sensitive skin, these new body care innovations are powered by advanced hydration and barrier science to replenish essential skin lipids, help support and restore the skin barrier, and deliver proven glow as a visible sign of healthier-looking skin.

Sensitive skin is more prone to lipid deficiency, which can weaken the skin barrier and lead to moisture loss, dryness, roughness, and increased susceptibility to irritation. Aging and everyday environmental stressors can further deplete these essential lipids, making replenishment critical to maintaining healthy, resilient skin. Consumers are increasingly seeking healthy, glowing skin across face and body, and Cetaphil is meeting that need through clinically developed barrier science that nourishes the skin beyond the surface.

The new Nourishing & Hydrating Lotion and Cream represent the next evolution of Cetaphil’s Nourishing line, bringing the same technology-driven approach to body care formulations. Backed by clinical and consumer testing, the Nourishing & Hydrating Lotion delivers visible results from the very first use.

“The success of our Nourishing Oil-to-Foam facial Cleanser reinforced the consumer demand for body care rooted in skin barrier science. As we developed the next evolution of the Cetaphil’s Nourishing line, we focused on addressing one of the underlying contributors to dry, sensitive skin—surface lipid depletion. By combining ingredients like hyaluronic acid, lipids, flaxseed oil, and vitamin E in targeted formulations, we created products that not only provide long-lasting hydration, but also help replenish essential skin lipids, strengthen the skin barrier and support healthier-looking skin.”

JP YORK, PHD DIRECTOR, U.S. MEDICAL AFFAIRS, DERMATOLOGICAL SKINCARE, GALDERMA

Rather than simply moisturizing the skin’s surface, the Nourishing line delivers targeted nourishment through advanced ingredient technology tailored to different hydration needs. In consumer assessment results, 79% agreed their skin looked more glowy after just one use. Specifically, for the cream, 98% agreed their skin felt and looked less dry and more hydrated with consistent use*.

“Our goal was to formulate body moisturizers that go beyond surface-level hydration. For people with sensitive skin, the ability to nourish while maintaining the skin barrier is critical, making these formulas with carefully selected ingredients is an important advancement over traditional body moisturizers.”

DR. AARON FARBERG DERMATOLOGIST AND MOHS SURGEON, BAYLOR SCOTT & WHITE HEALTH (U.S.)

A new approach to nourishing body care for sensitive skin Cetaphil’s Nourishing & Hydrating Lotion and Nourishing & Hydrating Cream were developed to deliver targeted nourishment for different hydration needs while supporting the skin barrier with science-backed ingredients:

  • Nourishing & Hydrating Lotion instantly replenishes surface skin lipids for clinically proven glow, healthier-looking skin while providing up to 48-hours of hydration. Powered by Hyaluronic Acid, Lipids, and Flaxseed Oil, the lightweight, oil-infused formula helps retain moisture, soothe skin, and support the skin barrier for lasting hydration and visible radiance.

  • Nourishing & Hydrating Cream provides rich, long-lasting nourishment for normal to very dry skin with 72-hour hydration and proven glow. Formulated with Lipids and Vitamin E, the fast-absorbing cream deeply replenishes moisture while helping support and restore the skin barrier, leaving skin healthier-looking, smoother, and deeply hydrated. Both the lotion and the cream are hypoallergenic, fragrance-free, alcohol-free, paraben-free, and developed specifically for sensitive skin.

The Cetaphil Nourishing & Hydrating Lotion and Cetaphil Nourishing & Hydrating Cream are available now at major retailers nationwide and online at Cetaphil.com.

About Cetaphil® Over seventy-five years ago, a leading pharmacist created the first Cetaphil product – a gentle, yet powerful formula that would clean without stripping and moisturize without clogging. Today, Cetaphil is a dermatologist recommended sensitive skincare brand and is recognized around the world. With the help of leading global skincare experts, they continue to develop innovative skincare technologies for sensitive skin that help restore, protect and maintain skin’s health every day. For more information, visit www.cetaphil.com.

About Galderma Galderma (SIX: GALD) is the pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermato-logical Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body’s largest organ – the skin – meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we are in shapes our lives, we are advancing dermatology for every skin story. For more information: www.galderma.com.

View original content to download multimedia: https://www.prnewswire.com/news-releases/galderma-expands-cetaphils-nourishing-line-with-new-body-care-innovations-delivering-clinically-proven-glow-through-advanced-barrier-science-302843434.html

SOURCE Cetaphil

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Simple skincare and wellness habits to prioritise your health

Simple skincare and wellness habits to prioritise your health

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Women’s self-care is about far more than beauty treatments, expensive skincare products or finding time for a spa day. It is about making your health and wellbeing a priority, even when life feels busy.

For many women, caring for everyone else can come before caring for themselves.

But simple daily rituals, from looking after your skin to getting enough rest, moving your body and taking time to switch off, can make a meaningful difference to how you feel.

Skincare is one small part of that bigger picture. Your skin is your body’s largest organ and caring for it can become a simple, intentional act of self-care.

This Women’s Month, it is worth remembering that self-care is not selfish or indulgent. It is about giving yourself the same care and attention you so readily give to others.

Daily rituals for skin and soul

Start and end your day with intention

Take a few mindful moments in the morning and evening when applying your skincare products. Notice how your skin feels as you gently massage in your moisturiser.

Keep your skin hydrated

Dry, tight skin can be a sign that your skin barrier needs support. Applying a nourishing lotion after your shower helps lock in moisture and protect your skin.

Move your body with joy

Exercise isn’t punishment; it can be a celebration of what your body can do. Whether it’s a walk outside, dancing in the kitchen, or a stretch session before bed, find movement that makes you feel good.

Unplug regularly

Stepping away from screens, social media, and constant notifications allows your mind to recharge and helps you reconnect with yourself.

Prioritise consistency over perfection

You don’t need an expensive or elaborate routine. Small, regular acts of care have more impact than occasional, grand gestures.

When we look at self-care as health care, the conversation changes. 

It’s no longer about pampering for the sake of vanity. It’s about creating a foundation for resilience, balance, and well-being. 

By making time for daily habits that nourish, restore, and uplift us, we’re not only caring for our skin; we’re caring for every part of ourselves.

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