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Global K-Beauty Products Market Size, Share, Trends, Competitive Analysis, and Forecast, 2026-2034

Global K-Beauty Products Market Size, Share, Trends, Competitive Analysis, and Forecast, 2026-2034

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ROI opportunities center on cross-border e-commerce, influencer-led discovery, premium functional skincare, fast product refreshes, and localized retail partnerships

Dublin, Oct. 16, 2026 (GLOBE NEWSWIRE) — “K-Beauty Products Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2026 To 2034” has been added to ResearchAndMarkets.com’s offering.

The global K-beauty products market is expected to expand at a CAGR of 6.5% during 2026-2034, supported by sustained demand for Korean skincare routines, ingredient-focused formulations and rapidly evolving beauty trends. Social media, influencer-led product discovery and cross-border e-commerce are increasing the visibility and availability of K-beauty products across North America, Europe, Asia Pacific, Latin America and the Middle East and Africa.

Consumer preference for skin-first products continues to strengthen demand for solutions addressing hydration, brightening, barrier repair, acne, sun protection and visible signs of aging. Premiumization in dermacosmetics, functional skincare and sunscreen is contributing to market value growth, while innovation in textures, packaging and multi-step regimens differentiates K-beauty from traditional cosmetic offerings.

Market Growth Drivers

Global awareness of Korean skincare routines and trust in ingredient-led products are major K-beauty market growth drivers. Formulations featuring niacinamide, ceramides, peptides, hyaluronic acid, snail mucin, centella asiatica and fermented extracts continue to attract consumers seeking targeted performance. Demand is particularly strong for sensitive-skin products, acne solutions, barrier-focused skincare and high-performance sun protection.

Social media platforms and beauty influencers accelerate product discovery, adoption and online conversion. Cross-border e-commerce also enables established companies and indie K-beauty brands to reach consumers in the U.S., Southeast Asia and Europe. Korean ODM/OEM capabilities further support rapid formulation, product development and commercialization, allowing brands to respond to seasonal trends and changing consumer preferences.

Market Challenges

Intense competition and short trend cycles can increase inventory exposure, promotional spending and customer acquisition costs. Counterfeit products and unauthorized online sellers may affect brand credibility and consumer confidence. Regulatory differences involving product claims, SPF testing, labeling and ingredient restrictions can delay international market entry and raise compliance expenses.

Export-focused companies also face currency fluctuations, cross-border shipping costs and margin pressure. In price-sensitive markets, widening price gaps may encourage consumers to choose locally produced K-beauty inspired alternatives.

Product and Consumer Segmentation

The market includes skincare, makeup, bodycare, haircare and other categories. Skincare holds the largest share, driven by demand for cleansers, toners, essences, serums, moisturizers, masks and sunscreens. Makeup remains significant, supported by cushion foundations, lip tints and lightweight complexion products associated with the glass skin trend.

Bodycare is benefiting from growing interest in gentle exfoliation, brightening and fragrance-led formats. Haircare is expanding through scalp treatments, hair essences and premium treatment masks. Other categories include beauty tools, devices and specialty products supported by Korean innovation and distinctive packaging.

Female consumers account for the dominant share due to higher spending across skincare and makeup categories. The male segment is growing steadily as demand increases for simple routines, acne care, sun protection and grooming products. Gender-neutral positioning is also widening the addressable market for functional and unisex skincare.

Online channels play a central role in product discovery and international distribution, while offline channels remain important for product testing, professional guidance and brand visibility through specialty stores, pharmacies, department stores and mass retailers.

Regional Market Insights

Asia Pacific represents the largest regional market, with South Korea serving as the principal innovation and manufacturing hub. China, Japan, India, Australia and Southeast Asia contribute to regional demand through online marketplaces and specialty retail networks.

North America is positioned as a high-growth market due to strong brand penetration, influencer marketing and consumer interest in sensitive-skin and dermacosmetic products. Europe is recording steady expansion, supported by clean-label preferences, pharmacy distribution and demand for barrier-focused skincare and advanced sunscreens.

Latin America is developing through youth-driven beauty trends and wider online access. The Middle East and Africa offer selective growth opportunities supported by premium beauty retail, brightening products, skincare demand and increasing cross-border purchases.

Competitive Landscape

Competition centers on formulation efficacy, hero-ingredient positioning, texture innovation, packaging and rapid product refresh cycles. Clinical-style claims, consumer reviews and social proof are increasingly important for trust and conversion. Companies are strengthening their market presence through global retail partnerships, localized launches and broader cross-border distribution.

Prominent participants include Able C&C Co., Ltd., Amorepacific Corporation, LG Household & Health Care, APR Corp (Medicube), COSRX, Dr. Jart+ (Estee Lauder), Clio Cosmetics, Beauty of Joseon, Innisfree, Tony Moly, Nature Republic, Neogen Corporation, Banila Co, Missha (Able C&C) and Kolmar Korea (ODM/OEM).

Report Scope and Research Methodology

The report provides quantitative market estimates by segment and geography alongside analysis of market trends, competitive intelligence, emerging technologies, investment opportunities, strategic developments and industry conditions. It evaluates end use, distribution channel and regional performance across North America, the UK and European Union, Asia Pacific, Latin America, and the Middle East and Africa.

The research incorporates secondary research, primary research and expert panel review. Key inputs include manufacturer research and development budgets, government spending, company revenues, consumption volume, pricing, market value, end-user activity and country-level revenue. Market estimates are validated through data triangulation and top-down and bottom-up approaches. The report also assesses segment growth, regional opportunities, competitive strategies and the micro and macro environmental factors influencing the K-beauty products market.

Key Topics Covered

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. Key Offerings
1.2. Market Segmentation
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Assumptions
1.3.5. Approach Adopted

2. Executive Summary
2.1. Market Snapshot: Global K-Beauty Products Market
2.2. Global K-Beauty Products Market, By End Use, 2025 (US$ Million)
2.3. Global K-Beauty Products Market, By Distribution Channel, 2025 (US$ Million)
2.4. Global K-Beauty Products Market, By Geography, 2025 (US$ Million)
2.5. Attractive Investment Proposition by Geography, 2025

3. K-Beauty Products Market: Competitive Analysis
3.1. Market Positioning of Key K-Beauty Products Market Vendors
3.2. Strategies Adopted by K-Beauty Products Market Vendors

4. K-Beauty Products Market: Macro Analysis & Market Dynamics
4.1. Introduction
4.2. Global K-Beauty Products Market Value, 2024 – 2034, (US$ Million)
4.3. Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Key Challenges
4.3.4. Key Opportunities
4.4. Impact Analysis of Drivers and Restraints
4.5. Porter’s Five Force Model
4.5.1. Supplier Power
4.5.2. Buyer Power
4.5.3. Threat Of Substitutes
4.5.4. Threat Of New Entrants
4.5.5. Competitive Rivalry
4.6. PESTEL Analysis
4.6.1. Political Landscape
4.6.2. Economic Landscape
4.6.3. Social Landscape
4.6.4. Technology Landscape
4.6.5. Environmental Landscape
4.6.6. Legal Landscape

5. K-Beauty Products Market: By End Use, 2024-2034, USD (Million)
5.1. Market Overview
5.2. Growth & Revenue Analysis: 2025 Versus 2034
5.3. Market Segmentation
5.3.1. Male
5.3.2. Female

6. K-Beauty Products Market: By Distribution Channel, 2024-2034, USD (Million)
6.1. Market Overview
6.2. Growth & Revenue Analysis: 2025 Versus 2034
6.3. Market Segmentation
6.3.1. Online channels
6.3.2. Offline channels

All regional and country-level market analyses cover end use and distribution channel for 2024-2034, USD (Million).

7. North America K-Beauty Products Market, 2024-2034, USD (Million)
7.1. Market Overview
7.2. Regional Analysis
7.2.1. U.S.
7.2.2. Canada
7.2.3. Rest of North America

8. UK and European Union K-Beauty Products Market, 2024-2034, USD (Million)
8.1. Market Overview
8.2. Regional Analysis
8.2.1. UK
8.2.2. Germany
8.2.3. Spain
8.2.4. Italy
8.2.5. France
8.2.6. Rest of Europe

9. Asia Pacific K-Beauty Products Market, 2024-2034, USD (Million)
9.1. Market Overview
9.2. Regional Analysis
9.2.1. China
9.2.2. Japan
9.2.3. India
9.2.4. Australia
9.2.5. South Korea
9.2.6. Rest of Asia Pacific

10. Latin America K-Beauty Products Market, 2024-2034, USD (Million)
10.1. Market Overview
10.2. Regional Analysis
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America

11. Middle East and Africa K-Beauty Products Market, 2024-2034, USD (Million)
11.1. Market Overview
11.2. Regional Analysis
11.2.1. GCC
11.2.2. Africa
11.2.3. Rest of Middle East and Africa

12. Company Profiles
Company profiles include company overview, financial performance, product portfolio and strategic initiatives.
12.1. Able C&C Co.Ltd.
12.2. Amorepacific Corporation
12.3. LG Household & Health Care
12.4. COSRX
12.5. Clio Cosmetics
12.6. Beauty of Joseon
12.7. Innisfree
12.8. Tony Moly
12.9. Nature Republic
12.10. Neogen Corporation
12.11. Banila Co
12.12. Other Notable Players

For more information about this report visit https://www.researchandmarkets.com/r/3vqqdr

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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3 Habits to Review Before Focusing on Moisturizing｜💎唐橋 アヤ💎｜人生を彩る美とマインドセット♡

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If you feel tightness after washing your face or notice your makeup looking worn by the evening, why not review your daily habits before adding more skincare products?

From your 40s onwards, your skin may feel different depending on the season or your lifestyle. Here are three self-care tips that are easy to incorporate when you are concerned about dryness.

1. After washing your face, gently pat it dry instead of rubbing with a towel

After washing your face, gently press a clean towel against your skin to absorb the moisture. Avoiding harsh rubbing is a small change you can start today.

2. Instead of just adding more moisturizer, stick to comfortable basics

Choose lotions and emulsions that suit your skin condition and preference, and use them according to the product instructions. When trying new items, it is safer to start with a small amount to check how your skin reacts.

3. Make your skincare time a moment of mental rest

Even on busy days, take a few minutes during your routine to take a deep breath and focus on yourself. Prioritizing sleep and rest is also a habit that supports a healthy daily life.

Things to check when incorporating silk

When choosing silk-derived skincare or bedding, please check the materials, ingredients, and usage instructions, and prioritize what works best for you. A specific material does not necessarily solve all skin concerns. If you experience any discomfort such as redness or irritation, discontinue use and consult a professional if necessary.

Beauty is not just about external care, but also about paying attention to your daily habits and state of mind. Let’s continue with small, manageable care routines that you can do today.

For general customers | Beauty and skincare information
We deliver self-care tips via our official LINE account.
Add our official LINE account as a friend

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3 Habits to Review Before Focusing on Moisturizing｜💎唐橋 アヤ💎｜人生を彩る美とマインドセット♡

admin 0 Comments

If you feel tightness after washing your face or notice your makeup looking worn by the evening, why not review your daily habits before adding more skincare products?

From your 40s onwards, your skin may feel different depending on the season or your lifestyle. Here are three self-care tips that are easy to incorporate when you are concerned about dryness.

1. After washing your face, gently pat it dry instead of rubbing with a towel

After washing your face, gently press a clean towel against your skin to absorb the moisture. Avoiding harsh rubbing is a small change you can start today.

2. Instead of just adding more moisturizer, stick to comfortable basics

Choose lotions and emulsions that suit your skin condition and preference, and use them according to the product instructions. When trying new items, it is safer to start with a small amount to check how your skin reacts.

3. Make your skincare time a moment of mental rest

Even on busy days, take a few minutes during your routine to take a deep breath and focus on yourself. Prioritizing sleep and rest is also a habit that supports a healthy daily life.

Things to check when incorporating silk

When choosing silk-derived skincare or bedding, please check the materials, ingredients, and usage instructions, and prioritize what works best for you. A specific material does not necessarily solve all skin concerns. If you experience any discomfort such as redness or irritation, discontinue use and consult a professional if necessary.

Beauty is not just about external care, but also about paying attention to your daily habits and state of mind. Let’s continue with small, manageable care routines that you can do today.

For general customers | Beauty and skincare information
We deliver self-care tips via our official LINE account.
Add our official LINE account as a friend

Category:
Tags: , , , ,

3 Habits to Review Before Focusing on Moisturizing｜💎唐橋 アヤ💎｜人生を彩る美とマインドセット♡

admin 0 Comments

If you feel tightness after washing your face or notice your makeup looking worn by the evening, why not review your daily habits before adding more skincare products?

From your 40s onwards, your skin may feel different depending on the season or your lifestyle. Here are three self-care tips that are easy to incorporate when you are concerned about dryness.

1. After washing your face, gently pat it dry instead of rubbing with a towel

After washing your face, gently press a clean towel against your skin to absorb the moisture. Avoiding harsh rubbing is a small change you can start today.

2. Instead of just adding more moisturizer, stick to comfortable basics

Choose lotions and emulsions that suit your skin condition and preference, and use them according to the product instructions. When trying new items, it is safer to start with a small amount to check how your skin reacts.

3. Make your skincare time a moment of mental rest

Even on busy days, take a few minutes during your routine to take a deep breath and focus on yourself. Prioritizing sleep and rest is also a habit that supports a healthy daily life.

Things to check when incorporating silk

When choosing silk-derived skincare or bedding, please check the materials, ingredients, and usage instructions, and prioritize what works best for you. A specific material does not necessarily solve all skin concerns. If you experience any discomfort such as redness or irritation, discontinue use and consult a professional if necessary.

Beauty is not just about external care, but also about paying attention to your daily habits and state of mind. Let’s continue with small, manageable care routines that you can do today.

For general customers | Beauty and skincare information
We deliver self-care tips via our official LINE account.
Add our official LINE account as a friend

Category:
Tags: , , , ,

3 Habits to Review Before Focusing on Moisturizing｜💎唐橋 アヤ💎｜人生を彩る美とマインドセット♡

admin 0 Comments

If you feel tightness after washing your face or notice your makeup looking worn by the evening, why not review your daily habits before adding more skincare products?

From your 40s onwards, your skin may feel different depending on the season or your lifestyle. Here are three self-care tips that are easy to incorporate when you are concerned about dryness.

1. After washing your face, gently pat it dry instead of rubbing with a towel

After washing your face, gently press a clean towel against your skin to absorb the moisture. Avoiding harsh rubbing is a small change you can start today.

2. Instead of just adding more moisturizer, stick to comfortable basics

Choose lotions and emulsions that suit your skin condition and preference, and use them according to the product instructions. When trying new items, it is safer to start with a small amount to check how your skin reacts.

3. Make your skincare time a moment of mental rest

Even on busy days, take a few minutes during your routine to take a deep breath and focus on yourself. Prioritizing sleep and rest is also a habit that supports a healthy daily life.

Things to check when incorporating silk

When choosing silk-derived skincare or bedding, please check the materials, ingredients, and usage instructions, and prioritize what works best for you. A specific material does not necessarily solve all skin concerns. If you experience any discomfort such as redness or irritation, discontinue use and consult a professional if necessary.

Beauty is not just about external care, but also about paying attention to your daily habits and state of mind. Let’s continue with small, manageable care routines that you can do today.

For general customers | Beauty and skincare information
We deliver self-care tips via our official LINE account.
Add our official LINE account as a friend

Category:
Tags: , , , ,

3 Habits to Review Before Focusing on Moisturizing｜💎唐橋 アヤ💎｜人生を彩る美とマインドセット♡

admin 0 Comments

If you feel tightness after washing your face or notice your makeup looking worn by the evening, why not review your daily habits before adding more skincare products?

From your 40s onwards, your skin may feel different depending on the season or your lifestyle. Here are three self-care tips that are easy to incorporate when you are concerned about dryness.

1. After washing your face, gently pat it dry instead of rubbing with a towel

After washing your face, gently press a clean towel against your skin to absorb the moisture. Avoiding harsh rubbing is a small change you can start today.

2. Instead of just adding more moisturizer, stick to comfortable basics

Choose lotions and emulsions that suit your skin condition and preference, and use them according to the product instructions. When trying new items, it is safer to start with a small amount to check how your skin reacts.

3. Make your skincare time a moment of mental rest

Even on busy days, take a few minutes during your routine to take a deep breath and focus on yourself. Prioritizing sleep and rest is also a habit that supports a healthy daily life.

Things to check when incorporating silk

When choosing silk-derived skincare or bedding, please check the materials, ingredients, and usage instructions, and prioritize what works best for you. A specific material does not necessarily solve all skin concerns. If you experience any discomfort such as redness or irritation, discontinue use and consult a professional if necessary.

Beauty is not just about external care, but also about paying attention to your daily habits and state of mind. Let’s continue with small, manageable care routines that you can do today.

For general customers | Beauty and skincare information
We deliver self-care tips via our official LINE account.
Add our official LINE account as a friend

Category:
Tags: , , , ,
I stopped doing things 'just because' and realized something. 3 habits I reviewed to improve my skin condition｜みー

I stopped doing things ‘just because’ and realized something. 3 habits I reviewed to improve my skin condition｜みー

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Have you ever felt like your skin condition just won’t stabilize, even though you’re doing a thorough skincare routine every day?

I used to be the same way; every time I felt my skin was rough or dry, I would try a new serum or add more steps to my routine. I was convinced that if I just added products that were said to be good, my skin would surely respond.

However, no matter how many promising items I incorporated, there was a long period where I didn’t feel the changes I had hoped for.

Through that trial and error, I realized that how you prepare the foundation is just as important as what you apply.

In this article, based on the mistakes I’ve made, I’ve summarized the ‘3 basic habits’ that I found helpful to review in order to stabilize my skin condition. I hope you’ll read this casually as a hint for reviewing your daily skincare and lifestyle habits.

Expecting too much and failing… My experience of being lost in skincare

First, I’ll talk about the mistakes I made in the past with ‘backfiring care.’ I was desperate at the time, but looking back now, I feel like I was putting a significant burden on my skin.

Mistake 1: ‘Adding’ new items every time I had skin trouble

I would get anxious whenever my skin condition worsened even slightly, and I would introduce new serums or masks all at once, thinking, ‘Maybe I’m not moisturizing enough’ or ‘Maybe I’m lacking vitamins.’

However, after layering various ingredients without knowing what my skin was reacting to, my skin actually became more sensitive, and I started to feel a tingling discomfort.

Mistake 2: ‘Over-cleansing’

Driven by the belief that ‘to prevent skin trouble, I just have to get the dirt off thoroughly!’, I would spend time scrubbing with a high-cleansing-power cleanser.

As a result, I ended up washing away the moisture my skin actually needed, and it became normal for my skin to feel tight after washing. I had fallen into a vicious cycle where the dryness caused excessive sebum secretion.

The ‘3 basic habits’ that were really worth reviewing

After these failures, I decided to return my skincare to a simple starting point. The following three are what I feel helped me prepare my skin’s foundation without being too difficult to maintain.

1. Review the pressure of your ‘cleansing care’

When people talk about skincare, they tend to focus on ‘what to apply,’ but the area where I felt the most change was ‘how to wash.’

By changing my mindset from ‘washing thoroughly’ to ‘removing only the dirt without causing stress,’ the calm feeling of my skin after washing has changed completely.

2. Be conscious of the ‘balance’ between moisture and oil

When it came to moisturizing, I used to think it meant ‘just applying plenty of moisturizing cream,’ but the important thing was the balance between moisture and oil.

By storing the necessary moisture in the skin and sealing it with an appropriate amount of oil, I became less concerned about dryness-induced makeup breakdown or feelings of tightness during the day.

3. Incorporate ‘care from the inside’ as well as the outside

Just as important as changing skincare products was reviewing inner care (diet, hydration, and sleep).

No matter how well you apply products from the outside, if your internal body condition is disrupted, your skin’s turnover cycle also tends to become disrupted.

To live comfortably with your own skin

Skin condition changes daily due to various influences such as seasonal changes, lifestyle rhythms, and stress.

When things aren’t going well, instead of ‘rushing to buy this and that,’ I feel that stopping to observe by asking, ‘Has the basic care I’m doing now become sloppy?’ or ‘Am I getting enough nutrition and sleep?’ is ultimately the best shortcut.

You don’t have to change everything at once. Why not try starting with small adjustments, such as lowering the temperature of your face wash today or drinking one extra sip of water?

I hope this serves as a trigger for you to find a form of care that suits your skin at a pace that is comfortable for you.

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L’OCCITANE Introduces “Skin Longevity by Nature”, Inspired by 25 Years of Immortelle Research – Asia News Network

L’OCCITANE Introduces “Skin Longevity by Nature”, Inspired by 25 Years of Immortelle Research – Asia News Network

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October 15, 2026

A new approach to anti-ageing skincare focused on resilience, nourishment and long-term skin care

KUALA LUMPUR, MALAYSIA – – 14 October 2026 – As skincare conversations evolve beyond simply correcting visible signs of ageing, L’OCCITANE en Provence introduces a new perspective on healthy ageing: Skin Longevity by Nature. Inspired by more than 25 years of research into Immortelle, the iconic yellow flower from Corsica, L’OCCITANE’s approach focuses on supporting skin’s natural ability to remain resilient, nourished and healthy-looking over time. Rather than treating ageing as something to fight or reverse, Skin Longevity by Nature encourages a more balanced approach: caring for skin consistently and supporting it through the different stages of life.

Immortelle Divine Youth Oil, Immortelle Divine Cream, Immortelle Divine Targeted Wrinkle Care

What Is Skin Longevity?

Skin longevity is an approach to skincare that focuses on maintaining skin’s condition, comfort, resilience and healthy-looking appearance over time. While traditional anti-ageing skincare often focuses on correcting visible concerns such as wrinkles, loss of firmness, dullness and uneven texture, skin longevity takes a broader and more proactive view of long-term skin care.

A skin longevity approach includes:

  • Supporting the skin barrier
  • Maintaining skin nourishment and comfort
  • Helping skin remain resilient against daily environmental stressors
  • Supporting a supple and healthy-looking appearance
  • Preserving the appearance of firmness and radiance
  • Caring for skin consistently as it changes over time

For L’OCCITANE, Skin Longevity by Nature represents an evolution of the anti-ageing skincare conversation -from focusing only on visible correction to supporting skin’s overall condition and resilience over time.

“Skin longevity is not about stopping the ageing process. It is about understanding how skin changes and caring for it consistently, so it can remain healthy-looking, comfortable and resilient through every stage of life.”

Beyond Hydration: The Role of Face Oil

Hydration is an essential part of skincare, but healthy-looking skin also benefits from nourishment and support for its natural lipid balance. Lipids play an important role in the skin barrier and can contribute to skin comfort and softness.

A face oil can complement serums and creams by adding a nourishing step to a skincare routine. It can help skin feel soft, supple and comfortable while contributing to a sensorial daily ritual.

This understanding is at the heart of L’OCCITANE’s Art of Oil philosophy – the belief that botanical oils can play an important role in nourishing skin and supporting a balanced skincare routine.

For those exploring the best face oil for ageing skin, an anti-ageing face oil, or a skin longevity routine, botanical oils offer another way to care for skin consistently over time.

The Immortelle Skin Longevity Ritual

The Skin Longevity by Nature philosophy comes to life through the Immortelle Skin Longevity Ritual. Each product has a distinct role, offering targeted care for different skin needs -from restoring radiance and nourishing skin to improving the appearance of firmness and wrinkles.

RESET – Restore Glow

Immortelle Reset Serum

Immortelle Reset Serum helps reset and revitalise skin after daily exposure and visible signs of fatigue, leaving it looking fresher, smoother and more radiant. Its lightweight oil-in-serum texture combines the sensorial nourishment of an oil with the targeted feel of a serum. It is designed to complement a skincare routine whenever skin appears tired, dull or lacking in radiance.

For consumers searching for a radiance serum, oil serum or serum for tired-looking skin, Immortelle Reset Serum offers a lightweight approach to daily skin care.

NOURISH – Strengthen Skin Health from Within

Immortelle Divine Youth Oil

Immortelle Divine Youth Oil is a lightweight face oil that nourishes skin and supports a supple, comfortable and resilient-looking appearance. Inspired by L’OCCITANE’s expertise in botanical oils, it is the foundation of the Immortelle Skin Longevity Ritual. The formula combines Immortelle Essential Oil with a blend of botanical oils containing vitamins and omegas. Its lightweight, easily absorbed texture makes it a versatile addition to a daily skincare routine, including combination and oily skin routines, depending on individual skin needs and preferences. For consumers exploring a nourishing face oi for young skin, anti-ageing face oil or facial oil for mature skin, Immortelle Divine Youth Oil offers a botanical approach to consistent daily care.

FIRM – Complete Anti-Ageing Care

Immortelle Divine Cream

Immortelle Divine Cream combines L’OCCITANE’s expertise in Immortelle with Immortelle Super Extract to help address visible signs of ageing. With continued use, it helps support firmer, smoother and more radiant-looking skin while targeting the appearance of wrinkles, loss of firmness, dullness and uneven texture. As an anti-ageing cream, Immortelle Divine Cream is designed for consumers looking for complete daily care focused on visible signs of ageing and a healthy-looking complexion.

SMOOTH – Smooth Wrinkles

New Immortelle Divine Targeted Wrinkle Care

The latest addition to the Immortelle collection, Immortelle Divine Targeted Wrinkle Care, targets five key wrinkle areas:

  • Forehead lines
  • Crow’s feet
  • Frown lines
  • Under-eye wrinkles
  • Smile lines

Combining Immortelle-derived actives with hyaluronic acid and peptides, the targeted treatment is designed to provide an immediate smoothing effect and support the appearance of wrinkle reduction with continued use. For consumers searching for targeted wrinkle care, wrinkle cream or a treatment for specific facial lines, this formula offers focused care for key wrinkle-prone areas.

Why L’OCCITANE’s Approach Is Different

Skin Longevity by Nature brings together three areas of expertise that have shaped L’OCCITANE’s skincare philosophy.

Longevity by Nature

Immortelle is a botanical symbol of resilience. Native to Corsica, the yellow flower thrives in challenging environmental conditions and has long inspired L’OCCITANE’s approach to skincare.

More Than 25 Years of Immortelle Research

For more than two decades, L’OCCITANE researchers have explored the properties and potential of Immortelle, translating this botanical expertise into skincare innovations.

The Art of Oil

L’OCCITANE’s expertise in botanical oils recognises the importance of nourishment and skin comfort alongside hydration. Face oil is approached not as a heavy additional step, but as part of a balanced and sensorial skincare ritual.

Together, these pillars offer a different perspective on anti-ageing skincare: not trying to reverse time, but supporting skin as it changes over time.

A New Conversation Around Healthy Ageing

Consumers are increasingly looking beyond short-term correction and exploring proactive skincare routines that support their skin’s long-term condition. For L’OCCITANE, Skin Longevity by Nature reflects this evolution – a philosophy rooted in nature, supported by decades of Immortelle research and brought to life through a complete skincare ritual combining reset, nourishment, firmness and targeted wrinkle care.

From face oil and serum to anti-ageing cream and targeted wrinkle treatment, the Immortelle skincare collection offers different approaches to caring for skin as it changes over time. Because healthy ageing is not about achieving perfection. It is about giving skin the care it needs to remain healthy-looking, radiant and resilient over time.

IMMORTELLE. LONGEVITY BY NATURE.

The Immortelle Skin Longevity collection is available in Malaysia from September 2026 onwards at all L’OCCITANE boutiques and official online channels.

Hashtag: #FaceOil #SkinLongevityByNature #LOccitaneMY #LOccitaneEnProvence

https://my.loccitane.com/?srsltid=AU7gw4V15ryoFCaiqeEtjsr5rRZOLuvbmWbQlZd6SbQuNU-x5Ocs7Nve
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L’Occitane Malaysia Sdn Bhd

A Beauty Maison revealing the living force of flora since 1976, L’OCCITANE en Provence draws inspiration from the vibrant nature and cultures of Haute-Provence. The Maison creates skincare, body care, fragrance and home collections formulated in France with botanical ingredients and enhanced by advanced science and an environmentally conscious approach.

Today, L’OCCITANE en Provence shares its philosophy through more than 3,000 boutiques worldwide, 100 spas, 2,500 partner hotels and its own destination hotel, Le Couvent des Minimes, un Hôtel & Spa L’OCCITANE en Provence.

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L’OCCITANE Introduces "Skin Longevity by Nature", Inspired by

L’OCCITANE Introduces “Skin Longevity by Nature”, Inspired by

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A new approach to anti-ageing skincare focused on resilience, nourishment and long-term skin care

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 14 October 2026 – As skincare conversations evolve beyond simply correcting visible signs of ageing, L’OCCITANE en Provence introduces a new perspective on healthy ageing: Skin Longevity by Nature. Inspired by more than 25 years of research into Immortelle, the iconic yellow flower from Corsica, L’OCCITANE’s approach focuses on supporting skin’s natural ability to remain resilient, nourished and healthy-looking over time. Rather than treating ageing as something to fight or reverse, Skin Longevity by Nature encourages a more balanced approach: caring for skin consistently and supporting it through the different stages of life.

Immortelle Divine Youth Oil, Immortelle Divine Cream, Immortelle Divine Targeted Wrinkle Care

What Is Skin Longevity?

Skin longevity is an approach to skincare that focuses on maintaining skin’s condition, comfort, resilience and healthy-looking appearance over time. While traditional anti-ageing skincare often focuses on correcting visible concerns such as wrinkles, loss of firmness, dullness and uneven texture, skin longevity takes a broader and more proactive view of long-term skin care.

A skin longevity approach includes:

  • Supporting the skin barrier
  • Maintaining skin nourishment and comfort
  • Helping skin remain resilient against daily environmental stressors
  • Supporting a supple and healthy-looking appearance
  • Preserving the appearance of firmness and radiance
  • Caring for skin consistently as it changes over time

For L’OCCITANE, Skin Longevity by Nature represents an evolution of the anti-ageing skincare conversation -from focusing only on visible correction to supporting skin’s overall condition and resilience over time.

“Skin longevity is not about stopping the ageing process. It is about understanding how skin changes and caring for it consistently, so it can remain healthy-looking, comfortable and resilient through every stage of life.”

Beyond Hydration: The Role of Face Oil

Hydration is an essential part of skincare, but healthy-looking skin also benefits from nourishment and support for its natural lipid balance. Lipids play an important role in the skin barrier and can contribute to skin comfort and softness.

A face oil can complement serums and creams by adding a nourishing step to a skincare routine. It can help skin feel soft, supple and comfortable while contributing to a sensorial daily ritual.

This understanding is at the heart of L’OCCITANE’s Art of Oil philosophy – the belief that botanical oils can play an important role in nourishing skin and supporting a balanced skincare routine.

For those exploring the best face oil for ageing skin, an anti-ageing face oil, or a skin longevity routine, botanical oils offer another way to care for skin consistently over time.

The Immortelle Skin Longevity Ritual

The Skin Longevity by Nature philosophy comes to life through the Immortelle Skin Longevity Ritual. Each product has a distinct role, offering targeted care for different skin needs -from restoring radiance and nourishing skin to improving the appearance of firmness and wrinkles.

RESET – Restore Glow

Immortelle Reset Serum

Immortelle Reset Serum helps reset and revitalise skin after daily exposure and visible signs of fatigue, leaving it looking fresher, smoother and more radiant. Its lightweight oil-in-serum texture combines the sensorial nourishment of an oil with the targeted feel of a serum. It is designed to complement a skincare routine whenever skin appears tired, dull or lacking in radiance.

For consumers searching for a radiance serum, oil serum or serum for tired-looking skin, Immortelle Reset Serum offers a lightweight approach to daily skin care.

NOURISH – Strengthen Skin Health from Within

Immortelle Divine Youth Oil

Immortelle Divine Youth Oil is a lightweight face oil that nourishes skin and supports a supple, comfortable and resilient-looking appearance. Inspired by L’OCCITANE’s expertise in botanical oils, it is the foundation of the Immortelle Skin Longevity Ritual. The formula combines Immortelle Essential Oil with a blend of botanical oils containing vitamins and omegas. Its lightweight, easily absorbed texture makes it a versatile addition to a daily skincare routine, including combination and oily skin routines, depending on individual skin needs and preferences. For consumers exploring a nourishing face oi for young skin, anti-ageing face oil or facial oil for mature skin, Immortelle Divine Youth Oil offers a botanical approach to consistent daily care.

FIRM – Complete Anti-Ageing Care

Immortelle Divine Cream

Immortelle Divine Cream combines L’OCCITANE’s expertise in Immortelle with Immortelle Super Extract to help address visible signs of ageing. With continued use, it helps support firmer, smoother and more radiant-looking skin while targeting the appearance of wrinkles, loss of firmness, dullness and uneven texture. As an anti-ageing cream, Immortelle Divine Cream is designed for consumers looking for complete daily care focused on visible signs of ageing and a healthy-looking complexion.

SMOOTH – Smooth Wrinkles

New Immortelle Divine Targeted Wrinkle Care

The latest addition to the Immortelle collection, Immortelle Divine Targeted Wrinkle Care, targets five key wrinkle areas:

  • Forehead lines
  • Crow’s feet
  • Frown lines
  • Under-eye wrinkles
  • Smile lines

Combining Immortelle-derived actives with hyaluronic acid and peptides, the targeted treatment is designed to provide an immediate smoothing effect and support the appearance of wrinkle reduction with continued use. For consumers searching for targeted wrinkle care, wrinkle cream or a treatment for specific facial lines, this formula offers focused care for key wrinkle-prone areas.

Why L’OCCITANE’s Approach Is Different

Skin Longevity by Nature brings together three areas of expertise that have shaped L’OCCITANE’s skincare philosophy.

Longevity by Nature

Immortelle is a botanical symbol of resilience. Native to Corsica, the yellow flower thrives in challenging environmental conditions and has long inspired L’OCCITANE’s approach to skincare.

More Than 25 Years of Immortelle Research

For more than two decades, L’OCCITANE researchers have explored the properties and potential of Immortelle, translating this botanical expertise into skincare innovations.

The Art of Oil

L’OCCITANE’s expertise in botanical oils recognises the importance of nourishment and skin comfort alongside hydration. Face oil is approached not as a heavy additional step, but as part of a balanced and sensorial skincare ritual.

Together, these pillars offer a different perspective on anti-ageing skincare: not trying to reverse time, but supporting skin as it changes over time.

A New Conversation Around Healthy Ageing

Consumers are increasingly looking beyond short-term correction and exploring proactive skincare routines that support their skin’s long-term condition. For L’OCCITANE, Skin Longevity by Nature reflects this evolution – a philosophy rooted in nature, supported by decades of Immortelle research and brought to life through a complete skincare ritual combining reset, nourishment, firmness and targeted wrinkle care.

From face oil and serum to anti-ageing cream and targeted wrinkle treatment, the Immortelle skincare collection offers different approaches to caring for skin as it changes over time. Because healthy ageing is not about achieving perfection. It is about giving skin the care it needs to remain healthy-looking, radiant and resilient over time.

IMMORTELLE. LONGEVITY BY NATURE.

The Immortelle Skin Longevity collection is available in Malaysia from September 2026 onwards at all L’OCCITANE boutiques and official online channels.

Hashtag: #FaceOil #SkinLongevityByNature #LOccitaneMY #LOccitaneEnProvence

https://my.loccitane.com/?srsltid=AU7gw4V15ryoFCaiqeEtjsr5rRZOLuvbmWbQlZd6SbQuNU-x5Ocs7Nve
TikTok : https://www.tiktok.com/@loccitanemy?lang=en

The issuer is solely responsible for the content of this announcement.

L’Occitane Malaysia Sdn Bhd

A Beauty Maison revealing the living force of flora since 1976, L’OCCITANE en Provence draws inspiration from the vibrant nature and cultures of Haute-Provence. The Maison creates skincare, body care, fragrance and home collections formulated in France with botanical ingredients and enhanced by advanced science and an environmentally conscious approach.

Today, L’OCCITANE en Provence shares its philosophy through more than 3,000 boutiques worldwide, 100 spas, 2,500 partner hotels and its own destination hotel, Le Couvent des Minimes, un Hôtel & Spa L’OCCITANE en Provence.

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A Simple Skincare Routine for Long Festive Days

A Simple Skincare Routine for Long Festive Days

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Festive celebrations often mean spending more time outdoors, travelling, dancing, and wearing makeup for extended periods. From Ganpati celebrations and Navratri garba nights to weddings and Diwali gatherings, these activities can expose the skin to sweat, dust, pollution, and prolonged sunlight. The result may be excess oil, clogged pores, dryness, or a tired-looking complexion.

Nagaveni K.S, Research Scientist, Personal Care R&D, Himalaya Wellness, shares how a simple, consistent skincare routine can help keep skin feeling fresh and comfortable throughout the festive season.

Rather than layering multiple products to address every concern, it helps to understand the skin’s basic needs and choose products suited to those needs.

1. Neem for Cleansing and Purifying the Skin

Sweat, dust, pollution, and makeup can accumulate on the skin during long festive days. Cleansing helps remove these impurities and keeps the skin feeling fresh.

Neem has a long history of use in traditional Indian skincare and contains bioactive compounds with antimicrobial properties. A neem-based cleanser may be a useful option for removing everyday buildup. The key is to choose a cleanser suited to your skin type and avoid washing too frequently or using products that leave the skin feeling tight and dry.

2. Vitamin C and Amla for Antioxidant Support

Spending extended periods outdoors can expose the skin to environmental stressors, including pollution and ultraviolet (UV) radiation. Antioxidants are commonly used in skincare to help address the effects of oxidative stress caused by free radicals.

Vitamin C is a widely used antioxidant ingredient that can help protect the skin from free-radical damage and support a brighter-looking complexion. Amla, also known as Indian gooseberry, is another plant-based ingredient valued for its antioxidant content.

However, an ingredient’s presence alone does not determine how well a product performs. Its concentration, stability, formulation, and suitability for the skin all matter. When introducing a new product, especially one containing active ingredients, it is sensible to start gradually and pay attention to how the skin responds.

3. Aloe Vera for Hydration and Skin Comfort

Travel, dancing, warm weather, and long hours outdoors can leave the skin feeling uncomfortable or dehydrated. Drinking enough water supports overall hydration, while moisturising helps maintain the skin’s moisture barrier.

Aloe vera is widely used in skincare formulations for its moisturising and soothing properties. Cucumber is also included in products for its refreshing qualities, while vitamin E is commonly used as a conditioning and moisturising ingredient.

A simple moisturiser suited to your skin type can help maintain comfort throughout the day. The aim is to meet the skin’s basic needs without adding unnecessary steps to the routine.

Keep Your Festive Skincare Routine Consistent

From Ganpati and Navratri to weddings, Diwali, and Christmas, maintaining a familiar skincare routine is often more practical than frequently switching products. A basic routine that includes gentle cleansing, moisturising, sun protection, and suitable antioxidant products can help support the skin through the season.

Apply broad-spectrum sunscreen as directed, particularly when spending time outdoors, and reapply as recommended. Drinking enough water, getting adequate sleep, and removing makeup before bed can also support skin health.

A festive glow does not have to come solely from makeup or highlighter. Skin that feels clean, comfortable, and well moisturised can be a good foundation for every celebration.

Arti Adke, hailing from a respectable family with strong principles, pursued her passion for journalism. She is a Senior Sub-Editor and Senior Reporter, leading the Education and Food pages. Arti’s journey in our organization continues to thrive as she strives for journalistic excellence.

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