Last Updated:November 27, 2025, 11:55 IST

Namrata Soni shares why it’s important to start a skincare routine at a certain age and explains why the popular ten-step beauty regimen isn’t practical in India.

Makeup artist Namrata Soni gets candid about skincare and beauty treatments

Celebrity makeup expert Namrata Soni has reignited the conversation around modern beauty standards, emphasising that global skincare trends don’t always align with Indian skin types and climate conditions.

During a discussion with ANI, she reflected on the changing expectations within the beauty industry and touched upon the widespread influence of Botox, fillers and digital filters in shaping today’s ideas of “flawless” skin.

Soni explained that India’s high humidity levels, combined with daily lifestyle factors, make elaborate multi-step routines impractical for many people. Sharing her professional perspective, she said, “We live in a country where the 10-step skincare routine does not work because we have a lot of humidity. So that means after step one itself, you’re perspiring. Imagine you’re putting that on, then you’re sweating, then you’re putting on another. So you’re like literally putting sweat between each layer of your skin. It’s crazy. Just keep it simple. Cleanser, moisturiser, sunscreen and eye cream at night. That’s all you need.”

Influence of Filters, Botox and Cosmetic Procedures on Beauty Expectations

Soni further pointed out how social media’s filtered perfection and accessible cosmetic procedures have reshaped what is now considered “normal” or “ideal” skin. According to her, the pressure to always appear camera-ready has increased significantly.

Addressing the impact of these technological and cosmetic enhancements, she stated, “We live in a world of Botox and fillers and surgeries. It’s so easy with lasers and CO2 to have that kind of skin today.”

Why Indians Age Differently: Soni Explains The Role Of Elasticity And Melanin

Soni also highlighted that Indian skin, which naturally contains more melanin and elasticity, often ages more slowly compared to Western skin types. Because of this, she believes that starting a skincare routine too early is unnecessary and can even be counterproductive.

She clarified her stance, noting, “Mid-20s is when you start a skincare routine. I mean, people have started at 16 and 14, which I don’t understand. I don’t understand girls going to Sephora and buying skincare at 14 and 16. But I would say like 23, 24. And it does not have to be a crazy routine. It just could be an amazing moisturiser meant for your skin type and a lip balm and a sunscreen.”

Creating Netra Mantena’s Royal Bridal Look in Udaipur

Most recently, Namrata Soni crafted the breathtaking bridal look of Netra Mantena, daughter of Orlando-based billionaires Padmaja and Rama Raju Mantena. Netra tied the knot with Vamsi Gadiraju, co-founder of Superorder, in a lavish wedding celebration held in Udaipur. Soni crafted a delicate yet regal makeup look that highlighted Netra’s natural beauty while perfectly complementing her striking red lehenga.

Namrata Soni’s Journey: From Industry Challenges To A Celeb Favourite

Renowned for her refined techniques, signature soft-glam looks and dedication to her craft, Namrata Soni has built an impressive career working with some of Bollywood’s biggest names – Sonakshi Sinha, Sonam Kapoor, Rani Mukerji, Twinkle Khanna and more.

In another conversation with ANI, she opened up about the initial hurdles she faced while entering a field that was once predominantly male-driven. Despite the challenges, she succeeded with the encouragement of leading stars such as Shah Rukh Khan, Salman Khan, and Karan Johar, who recognised her talent early in her journey.

Over the years, Soni has earned multiple accolades, including the Dadasaheb Phalke Award. She also secured an IIFA Award for her acclaimed ageing makeup work in Shah Rukh Khan’s iconic film Om Shanti Om.

First Published:

November 27, 2025, 11:55 IST

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