Best Vitamin C Serums 2026

Best Vitamin C Serums 2026

A good vitamin C serum can supercharge your skincare routine thanks to its tightening, smoothing and brightening benefits—also providing essential antioxidant protection against UV rays from the summer sun. Based on thorough research, long-term testing by Forbes Vetted editors, recommendations from a dermatologist and the expertise of deputy beauty editor Jane Sung, we landed on the best vitamin C serums for every skin type. The overall winner is the SkinCeuticals C E Ferulic, an editor and expert favorite due to its radiance-boosting capabilities. For first-time users, we recommend the TruSkin Vitamin C, a gentle formula with an affordable price tag. Below, see our 10 favorite vitamin C serums that leave skin glowing.

We picked the best vitamin C serums that address hyperpigmentation and promote smoother, brighter skin.

Illustration: Forbes / Photo: Retailers

Editor’s Pick

SkinCeuticals C E Ferulic

Active ingredients: 15% L-ascorbic acid, 1% alpha-tocopherol, ferulic acid | Additional benefits: Improves the appearance of fine lines and wrinkles, reduces free radical damage | Consistency: Serum 

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Why We Picked It

A tried-and-true favorite in the industry—recommended by board-certified dermatologist Dr. Dendy Engelman and our editors—this serum accomplishes a lot. It evens out pigmentation and fights against environmental aging using high concentrations of vitamin C (15% pure L-ascorbic acid), vitamin E (1% alpha-tocopherol) and ferulic acid. The result is fewer dark spots, less inflammation and a more youthful appearance overall.

Who It’s Best For

This vitamin C serum is formulated for all skin types, even those with sensitive skin. “It’s great for brightening and evening out my skin tone, and really just making it look healthier overall,” says Sung. She also notes that it layers well with skincare and makeup, so it’s a great option for those who regularly apply multiple topicals or wear complexion products daily.

Who Shouldn’t Buy It

Something to note about this formula is that it has a very distinct scent—if you’re sensitive to smells, you may find it unpleasant. It also has a slightly tacky texture initially, but absorbs well.

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Active ingredients: Vitamin C, vitamin E, sodium ascorbyl phosphate | Additional benefits: Improves skin elasticity, texture smoothing | Consistency: Oil 

Why We Picked It

A fully vegan formula, TruSkin Vitamin C brightens, reduces hyperpigmentation and revives tired-looking skin with its blend of vitamin C, vitamin E, hyaluronic acid and anti-inflammatory MSM (methylsulfonylmethane). It’s also quite affordable considering the effectiveness of its ingredients.

Who It’s Best For

“As someone who had never used a vitamin C serum before, I can say that this is a great option for beginners,” says beauty writer Claire Epting. “I apply it beneath my eyes and on acne spots, and I’ve definitely noticed a positive change in those areas since using it.” She also says that it doesn’t cause any stinging or irritation on her sensitive skin and wears well under makeup.

Who Shouldn’t Buy It

This formula is on the lighter side—its consistency is more of a liquid than a cream. For this reason, it isn’t the most hydrating. If your skin is already on the drier side, opt for something richer, like our next pick from SkinMedica.

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SkinMedica Vitamin C+E Complex

Active ingredients: Vitamin C, vitamin E | Additional benefits: Protects against free radical damage, improves fine lines | Consistency: Cream 

Why We Picked It

SkinMedica’s vitamin C and E formula is designed to gradually release throughout the day to help fight free radicals and protect against environmental stressors. This cream serum, which Engelman says is one of the best on the market, is smooth and easy to apply with one pre-measured pump. It absorbs fast and layers well underneath moisturizer, too.

Who It’s Best For

Mature skin has the tendency to feel dry, appear dull and show creases. This formula works to address this by supporting collagen production, which means you’ll notice a plumper, firmer appearance and fewer fine lines and wrinkles with continued use.

Who Shouldn’t Buy It

Since this is a cream-based formula, it’s best suited for dryer skin types. If you have an oily complexion, you may find that this serum is too heavy for you.

Active ingredients: Vitamin C, hyaluronic acid, ferulic acid, konjac root | Additional benefits: Tightens skin, hydrating, calming | Consistency: Serum 

Why We Picked It

This serum contains sodium ascorbyl phosphate, a form of vitamin C that’s more stable than L-ascorbic acid and less likely to oxidize over time. (According to the brand, the potency is comparable to a 15% or 20% L-ascorbic acid formula.) Plant-based ingredients like chamomile and konjac root work to soothe irritated skin, while hyaluronic acid boosts moisture levels and gives you that coveted glow.

Who It’s Best For

If you are looking for an affordable serum that still provides noticeable benefits, this one is worth checking out. The bottle’s incredibly reasonable price earned it the top spot on our list of the best drugstore vitamin C serums. Its gentle formula makes it ideal for those with sensitive or acne-prone skin.

Who Shouldn’t Buy It

If you’re used to the benefits of traditional L-ascorbic acid, you may find that you prefer it to this formula’s ascorbyl phosphate. Additionally, if you have particularly dry skin, this serum may not provide enough hydration—especially if your moisturizer is also on the lighter side.

Naturium Vitamin C Complex Serum

Active ingredients: Vitamin C, sodium ascorbyl phosphate, hyaluronic acid, vitamin E, bioactive fruit blend | Additional benefits: Improves dullness, evens tone | Consistency: Serum 

Why We Picked It

This formula combines brightening vitamin C (L-ascorbic acid) with skin-plumping hyaluronic acid and potent fruit extracts—including Kakadu plum, pineapple, papaya and mango. The multitasking serum nourishes, improves dullness, decreases the appearance of fine lines and leaves skin feeling firmer. Naturium’s serum also doesn’t have some of the polarizing properties that some other vitamin C formulas do: According to Sung, it has no tint, it doesn’t have a smell and it’s not sticky.

Who It’s Best For

The accessible price of this serum makes it an easy pick for anyone curious about adding vitamin C to their skincare routine. The antioxidant-rich formula also protects skin from damage caused by free radicals and UV radiation.

Who Shouldn’t Buy It

While this serum has great value in terms of effectiveness, it can potentially be harsh on sensitive skin. Our next pick from L’Oréal Paris is a good alternative if you’re particularly concerned about irritation.

L’Oréal Paris Revitalift 12% Pure Vitamin C Serum

Active ingredients: 12% vitamin C, hyaluronic acid | Additional benefits: Hydrating, wrinkle-reducing | Consistency: Serum 

Why We Picked It

Featuring 12% pure vitamin C combined with hyaluronic acid, this formula helps reduce fine lines and wrinkles, even out skin tone, and make those pesky dark spots less prominent. Users report decreased pigmentation and a brighter complexion overall.

Who It’s Best For

Compared to some competitor formulas, this formula has a lower vitamin C concentration, making it an excellent option for new users.

Who Shouldn’t Buy It

While it’s generally safe for sensitive skin, this formula does contain fragrance. If your skin doesn’t respond well to scented formulas of any kind, we recommend selecting a different option.

Dr. Barbara Sturm The Good C

Active ingredients: 5% vitamin C, aloe vera, hyaluronic acid, zinc | Additional benefits: Protects against environmental stressors | Consistency: Serum 

Why We Picked It

This gentle face serum is a unique and highly effective blend of three forms of vitamin C that work together to visibly improve skin tone and eliminate pigmentation. An unexpected addition of zinc works to transport vitamin C effectively into the skin. Our testers found that this serum helps reduce signs of uneven pigmentation and redness, and gives skin a lovely glow with regular use.

Who It’s Best For

Aloe vera and hyaluronic acid add a welcome kick of intense moisture, making this serum ideal for dry skin. We also like that this formula doesn’t have an overwhelming scent.

Who Shouldn’t Buy It

Since this serum has a lower concentration of vitamin C, it will take longer to see results. If you’re looking for a rapid brightening effect, opt for a more potent formula.

Active ingredients: 15% L-ascorbic acid, copper tripeptide-1, hyaluronic acid | Additional benefits: Helps reduce the appearance of wrinkles and fine lines, brightens, protects against environmental stressors | Consistency: Serum

Why We Picked It

This lightweight serum from iS Clinical is non-comedogenic, fragrance-free, and helps reduce the appearance of wrinkles, scars and uneven skin tone. It also contains hyaluronic acid and vitamin B5, which work to hydrate and nourish the skin.

Who It’s Best For

Those with acne-prone skin need to be cautious about the products they use, as certain ingredients can trigger breakouts, irritation and more. Commerce editor Katherine Louie uses this every morning and appreciates the non-sticky feel and effective concentration. “I have sensitive, acne-prone skin and struggle to find serums that won’t cause breakouts or irritation but that still work,” she says. “I recently started using this serum, and I’m pleasantly surprised by how radiant and clear my skin looks.”

Who Shouldn’t Buy It

This serum is on the pricier side. If you’re someone who doesn’t experience frequent breakouts, you’ll likely be able to achieve similar results with one of the less expensive options on this list.

Sunday Riley C.E.O. Serum

Active ingredients: Glycolic acid, vitamin C | Additional benefits: Fights signs of aging, minimizes redness, supports natural skin turnover | Consistency: Cream 

Why We Picked It

This cruelty-free formula evens out skin tone and boosts radiance using a 15% concentration of oil-soluble tetrahexyldecyl (THD) ascorbate, a type of vitamin C that absorbs quickly into the skin and is typically well-tolerated.

Who It’s Best For

If a lackluster complexion is your problem, this popular serum is here to help. In addition to containing vitamin C, saccharide isomerate serves as a pore minimizer, while phytosterols work to reduce any redness or irritation—making this a great option for anyone with combination skin.

Who Shouldn’t Buy It

Because this serum contains glycolic acid, it does have a gentle sloughing effect. If your skin is extremely sensitive and doesn’t tolerate chemical exfoliation, opt for gentler formula, like the options from L’Oréal Paris and TruSkin.

ForbesSave 15% On Editor-Approved Beauty Products With These Ulta Promo CodesBy Kara Cuzzone

Revision C+ Correcting Complex 30%

Active ingredients: 30% THD ascorbic acid, vitamin E | Additional benefits: Protects against blue light and urban dust, supports skin’s microbiome, improves fine lines | Consistency: Cream 

Why We Picked It

Revision’s serum has 30% THD ascorbic acid, which is one of the highest concentrations on the market. The formula is also a multitasker, helping to brighten, even out skin tone, improve the appearance of fine lines and fend off free radical damage.

Who It’s Best For

Its lightweight cream consistency makes it a great choice for the majority of skin types, but don’t be fooled by the airy texture. This formula packs a very powerful punch and visibly improves a lackluster complexion.

Who Shouldn’t Buy It

With its high concentration of vitamin C, this formula could potentially be irritating to first-time users or those with sensitive skin.

Ole Henriksen Banana Bright Vitamin C Serum

Active ingredients: 15% vitamin C, PHAs, hyaluronic acid | Additional benefits: Improves skin firmness and elasticity, exfoliating | Consistency: Serum 

Why We Picked It

The Ole Henriksen Banana Bright Vitamin C Serum works quickly to brighten and plump skin in as little as one week of consistent use thanks to a trifecta of hardworking ingredients. The vegan, cruelty-free formula features 15% vitamin C to improve elasticity and reduce the look of dark spots, pores and wrinkles; 5% PHAs (polyhydroxy acids) to exfoliate and even skin tone; and hyaluronic acid to hydrate and plump skin.

Who It’s Best For

Since this formula is so lightweight, we recommend it for oily skin types. “It immediately gives me a supple, radiant look,” says sleep and mattress editor McKenzie Dillon. It’s also a solid pick for those who regularly wear makeup. “The serum preps my skin so well in the morning that I don’t use primer before makeup application,” she adds. “Plus, the smell is to die for.”

Who Shouldn’t Buy It

While our tester loved the smell of this serum, you should pass on it if you’re particularly sensitive to fragrance. It also has a sticky consistency, which is important to keep in mind if you have an aversion to that kind of texture.

How We Chose The Best Vitamin C Serums

To narrow down this list of the best vitamin C serums, we tapped into our team’s deep market knowledge and extensive testing experience, highlighting products and brands that make innovative, effective formulas.

Formula Evaluation And Skin Compatibility

We evaluated the key ingredients in our top picks to include a range of formulas that cater to various skin types and preferences. Our analysis focused on:

  • Concentration and stability: We looked for effective levels of L-ascorbic acid and stable derivatives.
  • Supporting ingredients: We identified formulas that contain additional skin-boosting ingredients like vitamin E and hyaluronic acid.
  • Skin concerns: We selected serums that address specific needs, from anti-aging to acne-prone skin.

Expert Medical Insights

To ground our picks in clinical expertise, board-certified dermatologist Dr. Dendy Engelman shared her expert insights. She personally recommends two products featured on our list: SkinCeuticals’ C E Ferulic and SkinMedica’s Vitamin C+E Complex.

Staff Testing And Firsthand Experience

Our staffers shared their firsthand experiences with several picks to verify how these serums perform in a daily routine. Sung backs the SkinCeuticals C E Ferulic as a personal favorite; Dillon uses the Ole Henriksen Banana Bright; Epting is a fan of the TruSkin Vitamin C Serum; and Louie relies on iS Clinical Super Serum Advance Plus.

What To Consider In A Vitamin C Serum

Vitamin C has so much potential to deliver complexion-enhancing results, but choosing the right formula can be challenging. Here, the most important factors to consider when selecting a vitamin C serum.

Concentration

“The concentration is key—it’s important to look for a formula with 10% to 20% vitamin C for optimal effectiveness,” says Engelman. Certain serums have higher concentrations for more brightening power, but those with sensitive skin should opt for a lower dose to avoid any reactions.

Type Of Vitamin C

Companies use varying forms of vitamin C in their formulations, with the two most common being L-ascorbic acid and THD ascorbate. Here’s a quick breakdown on each:

  • L-ascorbic acid: This is 100% pure vitamin C. It’s water soluble, well researched and effective, but extremely unstable. It begins to oxidize and change color over time and can be irritating to some people’s skin.
  • Tetrahexyldecyl (THD) ascorbate: This ingredient is stable and fat soluble, so it can be used in oil-based products. It tends to be well tolerated and easily permeates the skin.

Additional Ingredients

Additional ingredients found in vitamin C serums can help provide added hydration, minimize signs of aging, correct dark spots and more. Some common ones to look for when addressing skin concerns include vitamin E, hyaluronic acid and squalane. “Also, pay attention to stabilizing ingredients such as ferulic acid, which enhance the serum’s efficacy and stability,” says Engelmen.

Packaging

How vitamin C is packaged is crucial. “The bottle should protect the serum by blocking light and air to preserve its potency,” says Engelman. If the formula itself has turned brown, it has oxidized, which means it’s not as effective. Shelf life varies from brand to to brand, but most vitamin C serums last around three to four months.

Value

Vitamin C serums cost anywhere from $20 to $200. In general, more expensive formulas have a more potent concentration of vitamin C, plus additional skin-fortifying ingredients that can lead to faster, more noticeable results. Less expensive formulas can still deliver great value; however, it may take longer to see their effects.

Why Trust Forbes Vetted

The Forbes Vetted team has collectively researched, written and published a wide variety of beauty and grooming content, including dozens of stories on skincare.

  • Author Kim Peiffer is the features and special projects director at Forbes Vetted and has 15-plus years of experience testing and covering beauty and lifestyle content.
  • Former beauty and fashion writer Molly Calhoun coauthored this story. She has two decades of experience writing about lifestyle topics and has covered everything from the best retinol creams to the best concealers for mature skin.
  • This story was assigned, reviewed and edited by deputy editor Jane Sung, who oversees the beauty and grooming section and has spent over 20 years reporting on skincare, haircare, makeup and more.
  • We regularly refresh this article to ensure all product information is accurate and relevant. It was last updated in May 2026 by beauty writer Claire Epting.

Our Experts

  • Dr. Dendy Engelman, board-certified dermatologist and Mohs surgeon at Shafer Clinic in NYC

Frequently Asked Questions (FAQs)

Which Brand Has The Best Vitamin C Serum? 

We chose the dermatologist-recommended SkinCeuticals C E Ferulic serum as the best vitamin C serum overall because it fights environmental aging using high concentrations of a trio of antioxidants: vitamin C (15% pure L-ascorbic acid), vitamin E (1% alpha tocopherol) and ferulic acid. In terms of potency, the Revision C+ Correcting Complex 30% offers the highest concentration of vitamin C on this list, which is why it’s our top pick for hyperpigmentation.

Which Vitamin C Serums Do Dermatologists Recommend?

Engelman recommends two vitamin C serums in particular: SkinCeuticals C E Ferulic and SkinMedica Vitamin C+E Complex. In addition to addressing hyperpigmentation, both formulas protect against future free radical damage, which means you’re investing in your skin’s health in both the immediate and the long term.

What Is The Most Effective Vitamin C Serum?

In terms of potency, the Revision C+ Correcting Complex 30%  has the highest concentration of vitamin C on this list, which is why it’s our top pick for hyperpigmentation. However, formulas with lower percentages of vitamin C can still be effective, and may be preferred if you have sensitive skin.

Is TruSkin Vitamin C Good For Sensitive Skin?

Yes, in our tester’s experience, TruSkin Vitamin C is compatible with sensitive skin. The gentle oil formula absorbs quickly without causing irritation. In addition to vitamin C, this serum also contains vitamin E, a soothing ingredient that helps combat inflammation.

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SHA’S ORGANIC SKINCARE Expands Wellness Brand

SHA’S ORGANIC SKINCARE and MedSpa continues expanding its skincare and wellness brand through corrective treatments, skincare education, wellness services, personalized consultations, and community engagement focused on long-term skin health and confidence.

— SHA’S ORGANIC SKINCARE and MedSpa continues expanding its presence within the beauty and wellness industry through a combination of corrective skincare services, wellness education, e-commerce operations, and community-focused client engagement. Founded in 2017 by Aisha Jamila Khadar Bangurah, the company has evolved from a home-based skincare business into a nationally recognized skincare and wellness brand headquartered in Silver Spring, Maryland.

What began as a personal passion project focused on helping individuals manage difficult skin concerns has developed into a vertically integrated skincare company serving clients through professional spa services, consultations, digital education, and online retail operations. The company specializes in addressing hyperpigmentation, melasma, acne, uneven skin tone, and skin damage through organic, science-informed skincare practices designed to support long-term skin health.

Founder Aisha Jamila Khadar Bangurah established the company with the goal of creating skincare systems that emphasized consistency, education, and individualized care. In the early years of the business, products were developed from home while the client base expanded through direct customer engagement and referrals. As demand increased, the business transitioned into a full-service medical spa model that combined advanced skincare treatments with holistic wellness principles.

Today, the company operates across multiple areas of the skincare industry, including e-commerce, live selling, skincare consultations, corrective treatment programs, and educational content designed to help clients better understand skincare maintenance and long-term skin wellness. The business has also developed a dedicated customer community referred to internally as the “Mama Sha Babies,” reflecting the close relationship between the company and its returning clientele.

Building a Corrective Skincare Approach

The company’s growth has been closely tied to its focus on corrective skincare solutions for clients who have struggled to find effective treatment options elsewhere. Rather than focusing on trend-driven beauty products, the brand centers its approach on long-term skincare routines supported by personalized treatment plans and ongoing education.

According to the company, many clients initially seek treatment after experiencing frustration with harsh chemical products or inconsistent skincare results. SHA’S ORGANIC SKINCARE and MedSpa developed its service structure around helping clients simplify their routines while maintaining effective skincare management practices.

The company states that its skincare systems are designed to support clients dealing with complex concerns such as melasma, acne scarring, hyperpigmentation, and uneven skin texture. By combining organic formulations with professional skincare services, the business aims to provide solutions that remain accessible and manageable over time.

Aisha Jamila Khadar Bangurah said the business was built around helping individuals regain confidence while improving the condition of their skin naturally.

“For the love of skincare and aesthetics makes us family,” she said.

Growth Through Education and Community

In addition to skincare treatments and products, the company has expanded its operations through educational content and customer engagement initiatives. Through consultations, live selling sessions, and digital outreach, the business provides skincare guidance intended to help consumers better understand their individual skincare needs.

The company maintains an active online presence through its official website at SHA’S ORGANIC SKINCARE and MedSpa while also engaging with audiences across Instagram, TikTok, YouTube, and X, where product updates, educational content, and client experiences are regularly shared.

The business reports that its combination of educational support and personalized skincare planning has contributed to strong customer retention and community engagement. Clients frequently return for ongoing consultations and skincare management programs designed to address evolving skincare concerns over time.

The company also attributes part of its continued growth to the operational structure developed over the last several years. Rather than separating products from treatments, SHA’S ORGANIC SKINCARE and MedSpa integrate skincare consultations, professional services, and product recommendations into a unified client experience.

Recognition and Long-Term Expansion

As the business expanded, the company pursued formal licensing, trademark registration, and patent-related protections associated with its products and operational systems. According to the company, these efforts reflect a broader focus on sustainability, professionalism, and long-term business development within the skincare and wellness sector.

The company states that its growth reflects broader consumer interest in wellness-oriented skincare solutions and personalized treatment experiences. By combining skincare correction, education, and wellness support, the business continues positioning itself within the evolving skincare industry while expanding both its physical and digital operations.

The founder also emphasized the importance of resilience and consistency throughout the company’s development.

According to Aisha Jamila Khadar Bangurah, the company’s long-term objective extends beyond skincare products and treatments alone. She stated that the broader mission focuses on helping individuals rebuild confidence while encouraging aspiring entrepreneurs and beauty professionals to pursue sustainable business growth through discipline, education, and purpose-driven leadership.

ABOUT SHA’S ORGANIC SKINCARE and MedSpa

Founded in 2017, SHA’S ORGANIC SKINCARE and MedSpa is a Silver Spring, Maryland-based skincare and wellness company specializing in corrective skincare services, organic skincare solutions, consultations, and wellness education. The company focuses on treating hyperpigmentation, melasma, acne, uneven skin tone, and related skincare concerns through personalized skincare systems and professional treatments. The company operates through e-commerce, medical spa services, consultations, and educational platforms. Contact information and company updates are available through [email protected] and the company website at SHA’S ORGANIC SKINCARE and MedSpa while additional updates are shared across Instagram, YouTube, TikTok, and X.

Contact Info:
Name: Aisha Khadar
Email: Send Email
Organization: SHA’S ORGANIC SKINCARE and MedSpa
Website: https://shasorganicskincareandmedspa.com/

Release ID: 89192847

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Parade

Trader Joe’s $10 Vitamin C Serum Compared to $200 Dermatologist Favorite

Luxury skincare dupes are nothing new, but Trader Joe’s shoppers think the grocery chain may have stumbled onto one of the most surprising comparisons yet. A $9.99 vitamin C serum from the retailer’s skincare aisle is drawing attention online for its resemblance to a dermatologist-favorite product that costs nearly 19 times as much.

The Trader Joe’s Vitamin C Serum recently resurfaced in online skincare conversations thanks to its ingredient lineup and budget-friendly price point. Beauty enthusiasts on Reddit and social media have been comparing it to SkinCeuticals C E Ferulic, a luxury vitamin C serum that dermatologists frequently describe as a gold standard antioxidant treatment in skincare.

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While experts note the formulas are not identical, many shoppers see the Trader Joe’s version as a compelling alternative for anyone who doesn’t want to spend nearly $200 for skincare.

Why Trader Joe’s $10 Vitamin C Serum Is Getting So Much Attention

Trader Joe’s Vitamin C Serum contains the same antioxidant trio that made SkinCeuticals famous in the skincare world: 15 percent L-ascorbic acid, vitamin E and ferulic acid.

Dermatologists often praise that combination because the ingredients work together to brighten skin, protect against environmental stressors and support collagen production. Ferulic acid also helps stabilize vitamin C.

At just $9.99 per fluid ounce, Trader Joe’s Vitamin C Serum offers the same key ingredients at a much lower price. The product was also formulated for the retailer by dermatologists, according to Trader Joe’s.

Online, shoppers say they were especially surprised by how closely the ingredient percentages match those of the luxury serum. Cosmetic chemists and skincare professionals have noted that the texture and base formulation differ from SkinCeuticals C E Ferulic, but many consumers, including me, remain intrigued.

Related: Trader Joe’s $8 Detroit-Style Pizza Is the GOAT of Easy Dinners

What Dermatologists Say About Vitamin C Skincare

Vitamin C remains one of the most recommended skincare ingredients among dermatologists because of its wide range of benefits. Experts say topical vitamin C can help brighten uneven skin tone, fade dark spots and protect skin from free radical damage caused by pollution and UV exposure.

It is also commonly used in anti-aging skincare routines because it supports collagen production, which helps skin maintain firmness and elasticity over time.

Still, dermatologists caution that higher vitamin C concentrations can irritate sensitive skin, especially at 15 percent. Many recommend introducing vitamin C skincare slowly and pairing it with daily sunscreen.

For skincare shoppers looking to experiment with dermatologist-inspired ingredients without the luxury markup, Trader Joe’s $10 serum might be the perfect pick.

Related: Trader Joe’s Fans Swear This Viral New Serum is A Dupe For Glow Recipe

This story was originally published by Parade on May 22, 2026, where it first appeared in the Shopping, Deals & Freebies section. Add Parade as a Preferred Source by clicking here.

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Expert Tips for Thicker Hair

Expert Tips for Thicker Hair

Retinoids have long been a key ingredient in an anti-aging skincare routine, because they are exemplary for optimizing your cellular turnover. After a short adjustment period, they reliably deliver the smoothest, clearest, firmest skin possible. But recently, there’s been more buzz about how great they are for hair growth.

We asked NYC-based board-certified dermatologist, Dr. Dendy Engelman of the renowned Shafer Clinic, to explain how you can get the best results by incorporating this ingredient into a structured hair care routine.

How Retinoids Work in the First Place—And On the Scalp

“Retinoids are Vitamin A derivatives that function as cellular regulators, signaling cells to turn over more efficiently and behave like youthful tissue,” Engelman says. “On the scalp, this translates to normalization of keratinization within the follicle, helping to prevent buildup that can disrupt the follicular opening and disturb the growth cycle.”

So these retinoids (retinol, retinal, tretinoin, adapalene…) can bind to receptors in skin cells (which includes the scalp) and tell those cells to behave differently. On the scalp specifically, that messaging yields better cellular turnover for the hair itself, reduced oil buildup, and improved skin tissue.

And a lot of the talk in favor of using retinoids on your scalp focuses on enhanced penetration: when used in tandem with medications like topical minoxidil and finasteride, you can multiply the benefits of those hair-raising ingredients. 

How Retinoids Work for Hair Growth and Optimization

So, for clarification: Retinoids have a supporting role in hair growth. I wouldn’t tell you to use them up there if you aren’t also using something clinical-grade and topical in the first place, nor would Engelman: “I think of them less as a primary growth treatment, and more as a strategic enhancer within a broader regimen,” she adds.

The two core topical hair-growth options worth considering include minoxidil, which actively pushes follicles into growth mode, allowing you to express more hairs at once; and finasteride, which can interfere with the hormonal factors that cause hair thinning, dihydrotestosterone, or DHT.

How to Apply Retinoids for Hair Growth

The scalp is not as forgiving as the skin on your face, and hair makes retinoid application a bit more complicated.

“Trying to distribute it all at once can get messy and result in inconsistent coverage,” Engelman notes. “You’ll get the most value by keeping the application close to the scalp, not the hair.” So, define the parts as best as possible, and pat in the product with your ring finger or middle finger. The amount to use will differ from one person to the next, though, as retinoids are dose-, formulation-, and user-dependent (including how irritation could impact you). That’s also why it can be good to start with a prescription and a doctor’s supervision, as well as their tailored advice.

Engelman suggests doing so at night, too—at the same time you should apply those core topical products (if they are once-a-day use). “Apply them at night, on a completely dry scalp, since that’s when skin repair processes are most active, and you can minimize potential irritation from environmental exposure,” she says.

And start conservatively: “In terms of frequency, starting at 2–3 times a week is reasonable, and you can increase frequency as tolerated,” she advises. 

The Best Retinoids for Hair Growth

Retinoids aren’t (yet) approved by the FDA for use on your head. So you won’t see brands using and marketing any Vitamin A serums just yet. Still, you’ll have plenty of options available via higher-grade prescriptions, as well as alternative over-the-counter picks that primarily focus on peptides for better hair growth. 

Engleman, as a board-certified derm, recommends going the prescription route instead of using a facial retinoid on your scalp: “Prescription retinoids are more predictable in terms of strength, stability, and clinical outcome, especially when you’re trying to meaningfully influence the follicular environment,” she says. Plus, having a doctor know what to supervise and adjust for irritation is an important part of getting adjusted to the sometimes-irritating ingredient. 

Prescription Options

Tretinoin (retinoic acid): This is the most studied and predictable retinoid, for all kinds of use in skin clarity, resilience, and brightness. Same for scalp cellular turnover: It is effective at normalizing keratinization and enhancing penetration of other actives. “Tret” is often used in compounded scalp formulas alongside minoxidil.

Adapalene: You might know adapalene as Differin gel, but it is also available in higher-grade prescription formulations. It tends to be more stable and generally better tolerated than tretinoin (which is also why it is commonly used in skincare with sensitive, acne-prone teens). Still, it is quite effective for regulating turnover and equally gentle on scalps.

Tazarotene: The most potent of the common prescription retinoids, tazarotene is typically reserved for more resilient skin types given its higher irritation potential. Still, it works fantastically when tolerated.

Over-the-Counter Alternatives 

If you are in the market for hair-boosting products that are FDA approved, then look to these treatments that take different routes for that fullness effect:

  • Nulastin Vibrant Scalp Treatment

    Image Credit: Nulastin

    Engelman likes this OTC product best for her patients: “It addresses the follicular environment in a meaningful, biologically relevant way, particularly around elastin support and anchoring at the root.” The lightweight formula is easily tolerated even for sensitive folks, and clinically shown to improve the look of fullness and reduce visible shedding over time, which she says is the goal with most people. But she adds one reminder: “This is a long-term scalp health treatment, so consistency matters more than anything here.”

  • Caldera + Lab The Hair Serum

    Image Credit: Caldera + Lab

    Exosomes, peptides, plant stem cells, amino acids… this one is a delivery vehicle for thicker hair, stronger shafts, healthier shine, and a balanced scalp. A beautiful pairing with the brand’s hair-densifying shampoo-conditioner duo, at that.

  • Happy Head Hair Serum

    Image Credit: Happy Head

    A full-service serum for fuller hair: Ingredients like Procapil, Capixyl, Redensyl, peptides, and biotin work at the follicle level to support stronger anchoring, extend the growth phase, and improve hair’s keratin structure (so, thicker strands, less shedding). Meanwhile, scalp-focused ingredients like witch hazel, collagen, argan oil, rosemary oil, and ashwagandha reduce inflammation, balance oil, boost circulation, and counter stress (sooo, optimal growth environment for fuller, healthier hair).

  • Patricks RD1 Recovery and Defence Treatment Spray

    Image Credit: Patricks

    How does Patricks’ awesome hair-growth serum work on follicles? Let us count the ways: Caffeine energizes follicles and supports circulation; saw palmetto helps counter DHT; biotin strengthens keratin; acetyl tetrapeptide-3 supports anchoring proteins; rosemary extract boosts scalp circulation for denser, healthier growth. And we’re just getting started…

  • OMI WellBeauty Hair Growth Peptides

    Image Credit: Omi

    “If a serum doesn’t feel compatible with your routine or if you think applying a topical consistently might be a challenge for any reason, then try an ingestible option that supports follicle health systemically,” Engelman says. She recommends these peptides, available as capsules or gummies.

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