Get a head start on 2025 by delving deeper into the key makeup trends, which is best described as a mix of refreshed looks and bold new choices.
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What’s the story
Celebrity makeup artists excel at creating natural daytime looks. They know how to keep it simple yet effective, perfect for everyday wear.
By following their techniques, you can achieve a fresh, polished look without spending hours in front of the mirror.
Here are some expert tips from top celebrity makeup artists to get that effortless, natural glow.
Celebrity makeup artists swear by a flawless base as the foundation of any natural look.
They recommend using a lightweight foundation or tinted moisturizer to even out skin tone without masking it.
A dab of concealer on problem areas can do wonders.
The key is to blend well with fingers or a damp sponge for an airbrushed finish.
For eyes, celebrity artists recommend sticking to neutral shades like soft browns or taupes. These colors enhance the eyes without overpowering them.
A coat of mascara is essential to define lashes, while a light application of eyeliner on the upper lash line can add depth without making it too dramatic.
Well-groomed brows are essential for achieving that balanced look.
Celebrity makeup artists recommend using a brow gel or pencil in a shade closest to your natural hair color. This adds definition and fullness without looking overdone.
The trick is to follow your natural brow shape and fill in any sparse areas gently.
Cream blushes are a favorite among celebrity artists for their ability to give a natural flush to the cheeks.
They blend seamlessly into the skin, giving a dewy finish that mimics natural skin texture.
Just apply it with fingers or a brush on the apples of your cheeks, and blend upwards towards the temples.
For lips, celebrity makeup artists suggest opting for subtle colors like nude pinks or soft corals.
These shades add just the right amount of color, without stealing the show from other features.
A tinted lip balm or sheer lipstick keeps lips hydrated while giving them a hint of color.
If getting ready each morning has started to feel like a full-time job, Dimma Umeh’s new tutorial arrives right on time.
In her latest video, she shares a minimal daily makeup routine created for rushed mornings and anyone who wants to look polished without spending an hour in front of the mirror. It is simple, practical, and easy to follow.
She also pays attention to sparse brows, showing how to shape and define them in a soft, natural way without making them look too heavy. The result feels fresh and balanced.
Overall, this routine is all about doing less while still looking put together. Think light, effortless makeup that works for everyday life.
If you have been looking for a faster way to get ready, Dimma may have just given you the answer.
Watch below
You step out looking fresh, glowing and within minutes, the heat has other plans. Makeup starts to melt, your T-zone gets shiny, and suddenly that full-face routine feels like a bad idea.
Summer beauty is all about keeping it light, fresh, and breathable, and that’s exactly where the minimal, no-makeup makeup look comes in. Think glowing skin, soft definition, and products that work with your skin, not against it.
Step-by-step everyday Summer makeup look
Step 1: Start with skincare (this is non-negotiable)
Great makeup begins with great skin prep. Cleanse your face and follow up with a lightweight, hydrating moisturiser. The real hero? Sunscreen. Opt for a non-greasy SPF that won’t leave a white cast. This step not only protects your skin but also creates a smooth base for everything that follows.
Step 2: Swap heavy foundation for tinted moisturiser
Ditch full-coverage foundations in summer. Instead, go for a tinted moisturiser or skin tint with SPF. It evens out your complexion while letting your natural skin show through, giving you that effortless, “your skin but better” finish.
Step 3: Spot-conceal, don’t layer
If you need extra coverage, use a lightweight concealer only where necessary like under the eyes, around the nose, or on blemishes. Blend it well so it melts seamlessly into your skin without looking cakey.
Step 4: Add a natural flush
Cream or liquid blush is your best friend in summer. Dab a little onto your cheeks (and even eyelids for a monochrome look) for a fresh, dewy glow. You can also use a lip-and-cheek tint or a trendy glow balm to keep things minimal and cohesive.
Step 5: Keep the eyes simple
Skip heavy eyeshadow. A quick curl of your lashes followed by a coat of waterproof mascara instantly opens up your eyes without feeling heavy. If you like a bit more definition, a soft brown liner smudged along the lash line works perfectly.
Step 6: Hydrated, glossy lips
Swap matte lipsticks for tinted balms, glosses, or lip oils. They keep your lips moisturised while adding a hint of colour, perfect for that effortless summer vibe.
Step 7: Lock it in (lightly)
If you have oily skin, lightly set your T-zone with a translucent powder. Finish with a hydrating setting spray to keep everything in place without losing that dewy finish.
Pro tips to keep it from melting
Stick to cream-based products, they blend better and look more natural
Choose long-wear or waterproof formulas where possible
Blot, don’t pile on powder, during the day
Keep your routine minimal with less product for less meltdown
The goal? Skin that looks fresh, not masked. Because in summer, less really is more.
Master the ultimate 5-minute summer makeup routine for a natural makeup glow. These makeup hacks for girls ensure your dewy makeup look stays slaying.
A Quick 5-minute daily make-up routine is a game-changer for working women in India. It is the most appropriate option when you are late to work because of various responsibilities, be it preparing meals, managing household chores, or dealing with a long commute time. On these busy days, it is not possible to spend hours on makeup.
This is where a basic and effective daily make-up routine of working women comes in. The right makeup brushes and technique can make you look fresh, polished and office ready within minutes. It makes you appear confident and well-dressed without making your already hectic schedule any more stressful. We are going to take you through a basic, time-saving makeup routine that fits Indian skin tones and hectic schedules in this guide.
In the hustle-bustle of everyday life, a minimal, simple routine can actually make you feel fresh and put-together without consuming too much time.
Start with washing your face to get rid of dirt, oil and accumulation to have a clean base. Use the Vega 3 in 1 Facial Cleanser with silicone brush surface on one side for cleansing and the other side for exfoliating while giving a massaging effect. It has two silicone surfaces to clean and exfoliate the skin gently with a massaging effect. It has 9500 sonic vibrations that guarantee deep cleaning and 10 adjustable vibration speed settings that provide a personalized experience. It has a 120-minute run time and a 90-second smart auto-timer, which makes it convenient to use every day. The silicone bristles are hypoallergenic and food grade, which means they suit all types of skin. Always use the facial cleanser as per your skin type.
Good makeup is based on skincare. Apply a moisturizer and a sunscreen to form a shield before applying makeup. Select a gel-based moisturizer when you have an oily or combination skin, which is ideal in Indian climates.
Use any sheer foundation to cover the pigmentation. Do not go full coverage.
Next, take the Vega Concealer Brush to conceal dark spots and uneven skin tone. The sides of this brush are flat and tapered to apply around sensitive parts such as under the eyes or nose without any lines. This is a must have step in a fast makeup routine of working women because it immediately makes your face bright and even out your skin tone.
Blush immediately animates your face and makes it look healthy and young. It provides you with the much-needed burst of color that makes your entire appearance brighter and youthful. To have a fast daily makeup routine, it is better to use soft colors such as peach, coral, or light pink that match Indian skin. Apply it lightly on the apples of your cheeks and gently rub it in to a natural, light finish using the Vega Blush Brush. This quality blush brush provides you with the perfect product pick up and application to achieve a smooth finish.
Setting makeup is not only necessary to absorb the oily parts but also to hold the makeup in place that is a problem in hot weather. All you need is to pick the Vega Powder Brush (Small) which is ergonomically designed with a wooden handle to apply and blend powder makeup smoothly to achieve a perfect and natural finish. The powder brush has two-sided soft synthetic hair, which is appropriate for all skin types. It has an ergonomic wooden handle that is made to provide an incredible touch and feel and a high-quality aluminum ferrule that makes it durable by holding the hair perfectly. It is convenient to carry and wash to maintain hygiene.
Apply the eye liner using the eye liner brush to add that perfect wing. It assists in raising your appearance immediately. Then, add a coat of mascara with the Vega Mascara Brush. The mascara brush has a spiral shaped head with smooth bristles, which are ideal in applying mascara on the eye lashes without creating lumps.
Apply a tinted lip balm or lipstick of your choice. To apply accurately, firstly use the lip liner brush to create a lip line with a darker lip shade and then use the lip filler brush to fill in the lips with lighter lipstick shade of your choice easily.
Prajakta Koli, the Indian YouTuber turned actor and author known as MostlySane on social media, has built a fanbase with her relatable content. From comedy sketches on YouTube to GRWM (get ready with me) videos on Instagram, she invites audiences into her world with humour and style. In one of her latest GRWM on Instagram, the ‘Mismatched’ actor blends everyday life with her makeup tips. She starts with the basics: skincare prep that’s all about hydration and a smooth base. Prajakta emphasises moisturisation and SPF as non-negotiables, a foundation for makeup that feels skincare-forward rather than heavy.
Prajakta shares her makeup secret in her get ready with me video (Instagram)
For Makeup Mantra, by HT Shop Now, we looked into Prajakta Koli’s social media videos for her go-to makeup tricks and how to adapt them for everyday, confidence-boosting glam.
Prajakta begins with skincare, a crucial yet often overlooked step before makeup. She lightly moisturises and primes her skin, focusing on a smooth and hydrated base. She applies a lightweight sunscreen that smooths texture and protects skin from UV damage. It is advisable to never skip sunscreen. In fact, your sunscreen should be blendable and lightweight, offering maximum coverage.
Moving into complexion makeup, Prajakta opts for a foundation that’s medium coverage with a skin-like finish. Instead of full-on glam, she blends product with a dense brush, focusing on evenness without masking her natural skin texture. You can even use a damp sponge to apply foundation evenly onto your face.
Prajakta beautifully addresses her under-eye areas while chit-chatting in the video. She follows up with a concealer under the eyes and on areas that need a bit more brightness, subtly lifting the face without looking cake-heavy. She then applies a soft contour with a warm brush around the cheekbones and jawline. Instead of making it too dramatic, she applies them enough to add dimension for the camera but not so intense it feels staged.
For lips, Prajakta lines her lips beautifully using a lip liner. She chooses a soft nude-pink liquid lipstick or tinted lip balm. This shade enhances her natural lips rather than making them the focal point, tying the whole makeup look together with a subtle, friendly vibe. A pro tip is that if you have dry lips, apply a lip balm first before any lipstick shade.
Prajakta is known for her simple and subtle looks, and she keeps it minimal here as well. She chose an eyelash curler to lift her eyelashes and did not use any fake lashes to amp up her eyelashes. She keeps her eye makeup bare with no kajals, eyeliners, or mascara, a simple girl-next-door look.
To seal the look, Prajakta sprinkles a setting spray or makeup fixer on her face. The result? A lit-from-within gleam that catches light beautifully in videos without turning glittery or distracting. The setting spray keeps your makeup intact in one place and prevents it from melting.
What makes Prajakta’s makeup routine so engaging isn’t just the products, it’s how she talks through each step, shares little preferences (like what she loves versus what didn’t work), and treats the entire process like a chat with friends. Her choices, from hydrated base to warm blush and natural lips, create a fresh, minimal makeup look that feels easy and subtle.
Check out her Instagram video:
From barely-there base to bold contour and dramatic lashes, beauty trends in 2026 are split between two strong aesthetics Clean Girl Makeup and Full Glam.While one celebrates minimalism and natural glow, the other embraces drama, definition and statement looks.
So which trend is actually winning? Let’s break it down.
Clean Girl Makeup focuses on fresh, dewy skin, brushed-up brows, subtle blush and glossy lips. Think “no-makeup makeup” but polished.
The look usually includes:
It pairs well with slick buns, gold hoops and neutral outfits. The vibe is effortless, healthy and put-together without looking overdone.
Full Glam is bold, sculpted and camera-ready. It’s the go-to for weddings, parties and nights out.
The look typically includes:
Full-coverage foundation
Contour and baking
Dramatic eyeshadow
Winged liner
False lashes
Matte or bold lipstick
It’s detailed, high-impact and designed to stand out both in real life and on social media.
Minimal makeup is trending because it fits modern lifestyles. With busy routines, work-from-home culture and gym-to-brunch schedules, people want quick, breathable beauty.
Search trends show rising interest in:
Skin tints
Cream blush
Glass skin
Skin barrier repair
The focus has shifted from covering flaws to enhancing natural features. Healthy skin is the new foundation.
Despite minimalism trending, Full Glam hasn’t disappeared. In fact, for big events weddings, concerts, festivals dramatic makeup still dominates.
Indian wedding culture, influencer events and nightlife demand high-definition makeup that photographs well under bright lights. Glam gives confidence, structure and transformation.
It’s less about everyday wear and more about making a statement.
Platforms like Instagram and TikTok have played a huge role in shaping both trends.
Clean Girl aesthetic went viral because it felt aspirational yet achievable. Meanwhile, Full Glam thrives in tutorials, bridal content and transition reels.
Interestingly, audiences now appreciate versatility. One day it’s dewy minimalism, the next it’s bold glam.
Another factor influencing the shift is skin health awareness. Consumers today are ingredient-conscious and more informed about barrier repair and minimal layering.
Heavy makeup can clog pores if not removed properly, while lighter routines support long-term skin health.
However, for makeup artists, Full Glam remains an art form blending, sculpting and colour theory at its finest.
In 2026, it’s not about one replacing the other. Clean Girl Makeup is winning daily wear and workplace beauty. Full Glam continues to own celebrations and content creation.
The real winner? Personal choice.
Beauty today is less about trends dictating standards and more about individuals choosing what makes them feel confident, whether that’s glossy lips and glowing skin or bold liner and sculpted cheeks.
Because in the end, makeup isn’t a competition. It’s self-expression.
– Ends
Published By:
Chaitanya Dhawan
Published On:
Feb 28, 2026 13:30 IST
Company Logo
The Global Cosmetics Market is set for significant growth, projected to leap from US$ 346.1 billion in 2025 to US$ 526.74 billion by 2033, with a CAGR of 5.39%. This growth is driven by soaring demand for vegan cosmetics, product innovation, personal grooming awareness, and e-commerce expansion. Major players like Coty, P&G, Estee Lauder, Colgate-Palmolive, and Johnson & Johnson lead the market. As trends emphasize health, organic, and cruelty-free products, companies like Revlon and Beiersdorf are launching innovative offerings. Sustainability remains a core focus, with Unilever and Shiseido setting ambitious goals for eco-friendly practices.
Cosmetics Market
Cosmetics Market · GlobeNewswire Inc.
Dublin, Feb. 24, 2026 (GLOBE NEWSWIRE) — The “Global Cosmetics Market Key Players Analysis, Company Profiles, Strategic Developments, Mergers, Product Innovations, Revenue Insights, and Future Forecasts” report has been added to ResearchAndMarkets.com’s offering.
The Global Cosmetics Market is projected to grow significantly by the end of 2033, reaching US$ 526.74 billion from US$ 346.1 billion in 2025, at a CAGR of approximately 5.39% from 2025 to 2033
This is mainly due to several factors, such as growing demand for vegan cosmetics, new varieties of products launched in the market, increasing awareness about personal grooming, and the increased availability of cosmetics through e-commerce websites.
Cosmetics are a broad category of products that cater to various face and body beautification needs, including makeup, skincare, hair care, and fragrances. They range from merely improving skin texture and tone to adding color and definition to the face. Cosmetics have gained great popularity internationally with the shift in cultural influences and changing beauty ideals.
Cosmetics serve a dual purpose in many cultures: they are a means of personal expression and a confidence booster. High-profile endorsements, social media trends, and beauty influencers play significant roles in shaping consumer preference. E-commerce has ultimately helped brands reach out to an audience across the world and thus allowed diverse products to target different skin types, tones, and preferences.
Moreover, increased awareness of health and self-care has evinced interest in organic and cruelty-free cosmetics as well. All in all, the cosmetic market continues to boom with innovations and an unending search for beauty, keeping the attention of a wide range of customers at different ages and demographics. This is a trend that does not seem to actually decelerate and is a clue to the staying power of cosmetics in today’s cultures worldwide.
Key Attributes:
Report Attribute
Details
No. of Pages
200
Forecast Period
2025 – 2033
Estimated Market Value (USD) in 2025
$346.1 Billion
Forecasted Market Value (USD) by 2033
$526.74 Billion
Compound Annual Growth Rate
5.3%
Regions Covered
Global
Key Topics Covered:
1. Cosmetics Market
1.1 Historical Trends
1.2 Forecast Analysis
2. Market Share Analysis – Cosmetics Market
3. Coty Inc.
3.1 Overview
3.1.1 Company History and Mission
3.1.2 Business Model and Operations
3.1.3 Workforce
3.2 Key Persons
3.2.1 Executive Leadership
3.2.2 Operational Management
3.2.3 Division Leaders
3.2.4 Board Composition
3.3 Recent Development & Strategies
3.3.1 Mergers & Acquisitions
3.3.2 Partnerships
3.3.3 Investments
3.4 Sustainability Analysis
3.4.1 Renewable Energy Adoption
3.4.2 Energy-Efficient Infrastructure
3.4.3 Use of Sustainable Packaging Materials
3.4.4 Water Usage and Conservation Strategies
3.4.5 Waste Management and Circular Economy Initiatives
3.5 Product Analysis
3.5.1 Product Profile
3.5.2 Quality Standards
3.5.3 Product Pipeline
3.5.4 Product Benchmarking
3.6 Strategic Assessment: SWOT Analysis
3.6.1 Strengths
3.6.2 Weaknesses
3.6.3 Opportunities
3.6.4 Threats
3.7 Revenue Analysis
Above Information Will Be Provided for All the Following Companies
Coty Inc.
Procter & Gamble
The Estee Lauder Companies Inc.
Colgate-Palmolive Company
Johnson & Johnson Services Inc.
Revlon, Inc.
Beiersdorf Group
Kao Corporation
LVMH
Mary Kay Inc.
L’Oreal S.A.
Unilever PLC
Shiseido Company, Limited
Natura & Co
Henkel AG
PUIG
Avon Products, Inc.
Amway Corp.
Chanel S.A.
Oriflame Cosmetics AG
For more information about this report visit https://www.researchandmarkets.com/r/6aro1d
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
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If 2025 had a defining makeup mood, it was blushed to the heavens, glazed in glitter, and unapologetically fun — thanks in no small part to Ngozi Esther Edeme, the London-based artist known by her cult online following as @paintedbyesther.
Over the past year, Edeme has helped usher in some of beauty’s biggest shifts: blush blindness, frosted highlight, and the full-throttle return of colorful glam. As the creative force behind Tyla’s “We Wanna Party” tour across Asia, she brought neon accents and her “party scene” aesthetic to a global stage. Going viral wasn’t exactly the goal — though it was “welcome,” she says. “Imitation is a form of flattery, but credits should always follow.”
Netizens got the memo. Edeme’s metallic dreamworld ricocheted across X, inspiring fan edits, countless recreations, and hot takes declaring the end of “clean girl” makeup. The appeal ran deeper than trend churn: Bold, high-saturation, playful glam on Black women still feels rarer than it should.
But those in the know wouldn’t call it a breakout year for Edeme so much as a tipping point. Since 2022, she’s been beating the faces of A-listers including SZA, Gabrielle Union, Kelly Rowland, and Naomi Campbell, each stamped with her signature under-eye babydoll blush and megawatt glow. “Highlight is my second favorite part of a makeup look,” Edeme says. “It supports the blush placement, but you have to be intentional about where you put it: My tip is everywhere light hits.”
As for 2026, she’s breaking her own rules. “This year is about freedom,” Edeme says. With “clean girl makeup” both clinging on and being loudly rejected — and maximalist makeup “getting its shine despite always being here” — anything goes. “There’s space for everything. That’s the trend.”
Ahead, the 28-year-old artist takes a break from viral fame to share the spring 2026 makeup looks she’s saving now, from apricot blush to metallic lips and pastel blue eyeshadow.
Apricot blush is taking the place of cool-toned pinks this spring, delivering warmth with a soft-focus glow. “It gives 2019 doll vibes,” says Edeme. “The deeper your skin tone, the more intense that orange color needs to be to achieve a true apricot color. The lighter your skin tone, the peachier the blush will be.”
Spotted on the Prabal Gurung show during New York Fashion Week, metallic lips are having a moment — and they’re easier to achieve than you might think. “All you need is a pigmented eyeshadow,” says Edeme. “The Pat McGrath Mothership V and IV palettes are great.”
Her pro tip: Start with a lip liner and lipstick close to your natural shade — anything pink or coral — before dusting on the eyeshadow with a small brush. “I like to do this on the cupid’s bow and the high points of the lip where the light hits. You can also try it without lipstick and only use a liner — just make sure your lips are moisturized first, because the powder eyeshadow can make them feel dry.”
Edeme is a big fan of undone makeup — what she calls “sleepy girl glam.”
“The easiest way to achieve it is by working with what you have. If you have tired girl eye bags, accentuate them by taking your concealer below the bag and brightening everything around it. Then go in with heavier with bronze tones using a product like Danessa Myricks’ Groundwork Palette in Defining Neutrals. It has a true brown that deepens the bags and makes you look intentionally sleepy. You’ll also want a good mascara, maybe even a half lash at the ends, because again, it’s not about looking overdone — it’s tired chic.”
Soft, watercolor-esque eyes are having a moment this spring, with ethereal lilacs, baby blues, and pastel pinks making an appearance on runways and Instagram feeds alike. “Never leaving. Key whimsical,” says Edeme.
Blush, of course, isn’t going anywhere. Edeme recommends being heavy-handed so it really shows up on the skin, especially since it’s often the first product to fade throughout the day.
“It helps to use a cream blush first — something to stick to — then a powder blush to set it. The key is to really pack it on with powder blush. Use darker shades toward the outside of the face, then transition inward with a lighter shade. But stay within the same shade family: If you use orange on the outer part of your face, use an apricot or peach on the inside. If you use a magenta pink, pair it with a baby pink for a smooth color gradient.”
While Edeme doesn’t believe 2016 makeup is coming back in its original form, she confirms the era’s “creative freedom” is. “As much as people yearn for 2016, no one is doing makeup like we did back then: heavy brows, defined contours, bright highlights, no blush, dark matte lips… Come on, guys, we need to be a little honest. Let’s not rewrite history.”
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