100% PURE
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Photo courtesy of iStock by Getty Images
100% PURE is known for creating skincare, cosmetics and personal care products made with naturally derived ingredients and fruit-based pigments. The brand emphasizes ingredient transparency, cruelty-free practices and environmentally conscious production. Its colorful makeup and nourishing skincare appeal to consumers looking for naturally formulated alternatives without sacrificing performance or variety.
Alpyn Beauty
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Photo courtesy of iStock by Getty Images
Alpyn Beauty harnesses wildcrafted botanical ingredients sourced from the mountains of Wyoming to create skincare inspired by nature and supported by science. The brand combines antioxidant-rich plants with clinically tested ingredients to target hydration, firmness and radiance. Its commitment to sustainability and regional sourcing distinguishes Alpyn Beauty within the clean beauty category.
Biossance
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Photo courtesy of iStock by Getty Images
Biossance develops science-backed skincare powered by sustainably sourced squalane and carefully selected ingredients designed to hydrate, brighten and restore the skin. The brand emphasizes biotechnology, environmental responsibility and clinically tested formulas. Its commitment to effective skincare and sustainable innovation has earned Biossance recognition among consumers looking for clean beauty with visible results.
BYBI Beauty
Photo courtesy of BYBI Beauty
Photo courtesy of BYBI Beauty
BYBI Beauty develops plant-powered skincare that combines natural ingredients with science-driven innovation. The brand emphasizes sustainability through responsibly sourced ingredients, carbon-conscious manufacturing and eco-friendly packaging. Lightweight textures and effective formulations help address everyday skincare concerns while appealing to consumers seeking environmentally responsible beauty products with a modern, approachable aesthetic.
Counter
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Photo courtesy of iStock by Getty Images
Counter helped bring clean beauty into the mainstream by advocating for stricter cosmetic safety standards while developing skincare and makeup made with carefully screened ingredients. The brand emphasizes ingredient transparency, product testing and responsible sourcing. Its mission-driven approach has inspired greater consumer awareness about cosmetic safety and cleaner beauty formulations.
Credo Beauty
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Photo courtesy of iStock by Getty Images
Credo Beauty has become a leader in the clean beauty movement by setting rigorous ingredient standards and championing transparency across its carefully curated product assortment. Offering skincare, makeup, hair care and personal care from trusted brands, Credo emphasizes safety, sustainability and performance. Educational resources and eco-conscious initiatives help consumers make informed choices without compromising on quality.
The Detox Market
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Photo courtesy of iStock by Getty Images
The Detox Market curates a selection of clean skincare, makeup, hair care and wellness products that meet strict ingredient standards. By carefully vetting every brand it carries, the retailer emphasizes transparency, sustainability and product performance. Expert guidance and educational resources help shoppers confidently navigate the growing world of clean beauty.
Drunk Elephant
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Photo courtesy of iStock by Getty Images
Drunk Elephant develops biocompatible skincare formulated without what it identifies as unnecessary ingredients that may contribute to skin sensitivity. The brand combines clinically supported actives with pH-balanced formulations designed to work together as customizable routines. Bright packaging, science-driven products and a focus on skin health have made Drunk Elephant a global skincare leader.
Herbivore Botanicals
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Photo courtesy of iStock by Getty Images
Herbivore Botanicals creates visually striking skincare made with plant-based ingredients and minimalist formulations. The brand focuses on natural oils, botanical extracts and sustainable practices while delivering products that address hydration, exfoliation and overall skin health. Elegant packaging and spa-inspired routines have made Herbivore a favorite among clean beauty enthusiasts.
ILIA Beauty
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Photo courtesy of iStock by Getty Images
ILIA Beauty combines clean ingredients with high-performance makeup that enhances natural features while supporting healthy skin. The brand’s products often include skincare benefits, offering lightweight coverage, nourishing formulas and broad shade ranges. With an emphasis on transparency and thoughtful formulation, ILIA has become a standout name in contemporary clean cosmetics.
Juice Beauty
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Photo courtesy of iStock by Getty Images
Juice Beauty formulates skincare and makeup using certified organic ingredients, antioxidant-rich botanical juices and clinically validated actives. The brand prioritizes sustainability, ingredient transparency and environmentally responsible production while addressing concerns ranging from hydration to aging. Its combination of organic farming principles and science-backed formulations has helped define modern clean beauty.
Kosas
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Photo courtesy of iStock by Getty Images
Kosas creates clean makeup and skincare designed to enhance natural beauty while nourishing the skin. Known for multitasking formulas infused with skincare ingredients, the brand combines high-performance pigments with thoughtfully selected ingredients. Its modern approach, inclusive shade ranges and lightweight textures have made Kosas a favorite among beauty enthusiasts seeking effortless, everyday products.
Nécessaire
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Photo courtesy of iStock by Getty Images
Nécessaire reimagines body care with minimalist packaging and thoughtfully formulated products designed to support skin health. The brand emphasizes dermatologist-tested ingredients, fragrance options and sustainable practices while offering cleansers, lotions and treatments for everyday use. Its elevated approach to body care has made Nécessaire a favorite among consumers seeking simple yet effective routines.
OSEA
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Photo courtesy of iStock by Getty Images
OSEA specializes in seaweed-powered skincare inspired by the restorative properties of the ocean. The brand combines marine ingredients with botanical extracts to create clean, vegan products that promote hydration and healthy-looking skin. Sustainability, wellness and decades of family-owned expertise continue to shape OSEA’s distinctive approach to premium skincare.
RMS Beauty
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Photo courtesy of iStock by Getty Images
RMS Beauty blends clean ingredients with professional-quality performance, creating makeup that delivers luminous, skin-like finishes. Founded by celebrity makeup artist Rose-Marie Swift, the brand emphasizes raw, food-grade and organic ingredients whenever possible. Lightweight textures, versatile products and a focus on healthy-looking skin have earned RMS Beauty a loyal global following.
Saie
Photo courtesy of Saie
Photo courtesy of Saie
Saie develops clean makeup designed to deliver effortless, glowing looks with lightweight, skincare-infused formulas. The brand combines modern cosmetics with thoughtfully selected ingredients while emphasizing sustainability through refill initiatives and environmentally conscious packaging. Its fresh aesthetic, inclusive product lineup and easy-to-use formulations have helped Saie become a standout in clean beauty.
Tata Harper
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Photo courtesy of iStock by Getty Images
Tata Harper produces luxury skincare using high-quality botanical ingredients grown and formulated with meticulous attention to detail. Manufactured on the brand’s Vermont farm, its products emphasize freshness, transparency and naturally derived ingredients. The combination of luxurious textures, advanced formulations and farm-to-face philosophy has established Tata Harper as a pioneer in luxury clean beauty.
Tower 28 Beauty
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Photo courtesy of iStock by Getty Images
Tower 28 Beauty creates clean, sensitive skin-friendly makeup designed to be easy to wear and accessible for a wide range of consumers. The brand focuses on gentle formulations, vibrant colors and dermatologist-conscious standards while avoiding many common irritants. Playful packaging and inclusive products have made Tower 28 a favorite among modern beauty lovers.
True Botanicals
Photo courtesy of True Botanicals
Photo courtesy of True Botanicals
True Botanicals creates luxurious skincare formulated with naturally derived ingredients and backed by scientific research. The brand focuses on addressing concerns such as aging, hydration and sensitivity using potent botanical extracts and clinically tested formulas. Sustainable sourcing, elegant packaging and a commitment to ingredient transparency define the company’s premium approach to clean beauty.
Versed
Photo courtesy of iStock by Getty Images
Photo courtesy of iStock by Getty Images
Versed delivers affordable, ingredient-conscious skincare designed to simplify daily routines without sacrificing effectiveness. The brand focuses on dermatologist-tested formulas featuring proven active ingredients, recyclable packaging and accessible pricing. By combining transparency with easy-to-understand products, Versed has become a popular choice for consumers seeking straightforward, clean skincare that fits into everyday life.
About Newsweek Readers’ Choice™ Awards
Our nominees are editorially driven with contributions from a panel of travel experts. The final list is determined by Newsweek editors. Readers can vote once per category, per day. For any questions, please see our FAQs or email us at readers.choice@newsweek.com.
Our Featured Panelists
Teresa Bergen
Teresa Bergen is a Portland, Oregon-based travel writer who specializes in the outdoors, eco, vegan and sober travel. She’s the author of Easy Portland Outdoors and the Sober Travel Handbook. Learn more about her at teresabergen.com.
Julie Bielenberg
Julie Bielenberg is a Colorado-based writer producing over 75 pieces a year for outlets such as AAA, Family Vacationist, Rachel Ray in Season, Spoke + Blossom, USA Today, Vail Daily and numerous others. She has been the State’s #1 agritourism for ten consecutive years and is always in search of field, farm, forest and forage. Julie has three children and two pandemic pooches and is married to an avid outdoorsman. Follow her on Instagram.
Gavin Booth
Gavin Booth of coupleinthekitchen.com specializes in recipe development, all things grilling, food- and wine-based travel and romantic destinations of the world. He has extensive travel experience, visiting all 50 U.S. states and over 40 countries. He’s a full-time recipe developer, photographer, videographer and writer.
Melissa Garcia
Melissa Garcia, known as the ConsumerQueen, is a full-time content creator with over 20 years of experience helping people save money and make savvy decisions. Her mission is to teach others to save where they can so they can spend on what they love. Melissa shares the best products to make life easier and also owns RoamingMyPlanet and The Oklahoma Homesteader, where she continues to inspire and educate her audience.
Jacky Runice
When Jacky took her first flight at age 17 to Spain, she hadn’t stepped a foot outside of Chicago. As a broadcast journalist for 20 years, she always managed to bring her travels back to her Chicago audience with radio documentaries about the culture and characters of places she visited. She transitioned to print journalism (syndicated travel column via Tribune Media Services and Travel Columnist for the Daily Herald Chicago) and then to the web where she has written for numerous outlets such as CBS, LuxuryHotels.com, Examiner.com, AOL, USA Today and others. Follow her on Facebook.
Jamie Davis Smith
Jamie Davis Smith is a writer and attorney from Philadelphia who now calls Washington, D.C. home. She’s traveled to more than 90 countries, often bringing her children along on her adventures. Her work can be found in The Washington Post, National Geographic, Travel + Leisure, Afar, The Huffington Post, USA Today and many other publications. Jamie can be contacted at byjamiesmith@gmail.com, and posts about her travels on Instagram.
Aly Walansky
Aly Walansky writes regularly about food news and trends. She has been a food journalist for over twenty years and has covered everything from budget shopping to recipes to culinary travel content for national publications that include the Food Network, Southern Living, Food & Wine, Travel & Leisure, The Kitchn and more. She was ranked among top 10 journalists of 2023 and top 10 freelance journalists in 2024, as well as #1 food journalist of 2022, by Muck Rack. Follow her at alywalansky.substack.com.