Horoscope icon

How often to clean makeup brushes and what to use: Experts verdict on TikTok washing machine hack

They get swiped all over our faces and dipped time and again into product and back onto our skin, and yet, makeup brushes rarely get cleaned as often as they should. But it’s worth finding the time to clean them because they are collecting a lot more than just your blush and eyeshadow. 

Cindy Gunawan, Associate Professor at the Australian Institute for Microbiology and Infection, University of Technology Sydney, told nine.com.au that, at the very least, not cleaning makeup brushes leads to “patchy uneven makeup application”.

Your makeup brushes are collecting a lot more than just your blush and eyeshadow. iStockphoto

“Makeup brushes can collect bacteria and fungi, as well as dead skin cells, skin oil (sebum) and dirt,” she said. 

“Using dirty brushes transfers this build-up to our face. This can lead to skin irritation, bacterial infections (staph), acne, as well as eye infections (for eye brushes), in particular in individuals with sensitive skin.”

So how often do we need to clean them? Gunawan’s recommendation differs depending on the brush and where it’s used.

“Lip brushes [should be cleaned] after every use; these readily collect dead cells, saliva, and are therefore a potential breeding ground for bacteria in moist environments. Cream/liquid products (foundation, cream blush) [need cleaning] once a week or more often for sensitive skin,” she said.

“Powder products (setting powder, blush) [should be cleaned] once a fortnight/month. Makeup sponges [need cleaning] once a week at minimum and need to be replaced after one to three months. Eye brushes [should be cleaned] ideally every one to two weeks; eyes are prone to infections (pink eye).”

Former makeup artist and beauty content creator Amelia Singson gave a blanket recommendation depending on whether they’re used for business or pleasure.

“Professionals who use them on clients should clean them between clients. For personal use, in a perfect world you’d clean them with a brush cleaner after every use but realistically, they should be cleaned at least once a week,” she said.

Since makeup brushes need regular cleaning many are resorting to a TikTok-famous hack that cleans all your brushes in one go and can be done while you wash your clothes. But this trick may be too good to be true with experts warning it could ruin the brushes, and it can’t be good for the washing machine either.

“I’ve seen this, and I wouldn’t recommend it,” Amelia Singson, former makeup artist and beauty expert, told nine.com.au. 

“It seems like the easier option, but it’s a fast way to shorten the life of your brushes. Long-wear makeup can get really embedded into the bristles, and a washing machine may not actually remove all of it.

“You don’t want to be soaking brushes all the way up to the ferrule (handle), as this can loosen the glue and eventually cause shedding.”

As for the washing machine, the makeup that does come off could leave your clothes stained and your appliance filthy.

“The impact on washing machines is more the makeup residue, oil, dyes that may not fully leave the drum, causing colour and oil transfer on the next load, getting caught up in the day to day build up of pipes, waste drains and drum,” Nicole Gibson, laundry expert from Soka Australia, told nine.com.au.

“The issue is you [shouldn’t] use an enzymatic laundry detergent to clean these, so it’s not going to clean and wash away during the cycle very effectively, leaving build up and residue which can then be transferred onto clothing. Team that up with a hot water load, and you are facilitating a stain that is going to be difficult to remove.”

Be careful not to soak the handle, as water can loosen the glue. iStockphoto

So the best way is still cleaning makeup brushes one by one with water and shampoo, dishwashing liquid or a specially designed brush cleaning product. For a budget-friendly option, Singson is a fan of Sunlight soap, which is $4.80 for a 500g pack at Woolworths.

Alcohol-based sprays are easy to use on the go and to clean brushes quickly, but Singson doesn’t recommend it as your sole brush cleaner because “over time they can be drying on delicate bristles”.

To clean brushes, Gunawan recommended these steps:

  1. “Under warm running water, rinse the bristle tips – be careful not to soak the handle, as water can loosen the glue.
  2. Put a small amount of mild soap on our palm, then gently swirl the bristle on our palm to make lather, this should loosen the debris in the bristle. 
  3. Rinse under running water, until the water is clear.
  4. Squeeze out excess water with a clean paper towel.
  5. Lay flat to air dry completely; be careful not to put them upright, as water can go into the handle.”

As for makeup sponges, Singson said they are “designed to absorb liquid so they get really filthy, but they’re so easy to clean”.

Here are the steps she recommended:

  1. “Soak your sponge in warm water, add a little cleanser and gently squeeze and massage the sponge until the makeup comes out. 
  2. Rinse and squeeze underwater until it runs clear.
  3. Leave it somewhere clean and well-ventilated to dry.”
Tags: , , , , , , , ,
TikTok

TikTok Trend Buys That Took Over 2025 — And Why People Are Still Buying Them

TikTok has become one of the most influential discovery platforms of the past few years, shaping everything from beauty routines to home gadgets and wellness habits. In 2025, a new wave of trend-driven products has moved beyond hype, earning loyal followings thanks to real-world usefulness and long-term value.

From smart recovery tools to everyday essentials, here are five TikTok-famous buys that stood out, with one clear favourite leading the list.

As the calendar turns toward 2026, many of these viral finds are being reframed not just as trend buys, but as tools people plan to carry into the new year. On TikTok, conversations are already shifting from what went viral in 2025 to what supports long-term habits, recovery goals, and everyday wellbeing in 2026.

1. MOVE+ Pro — Red Light Therapy Device for Joint Pain and Recovery

Among TikTok’s most talked-about trend buys of 2025, MOVE+ Pro stood out as a leading wellness pick, particularly among users focused on joint health, mobility, and recovery. Designed to be compact, wearable, and easy to use at home, the device combines medical-grade LED light and laser light therapy to deliver red and near-infrared wavelengths deep into targeted areas.

Creators across fitness, biohacking, and lifestyle communities have highlighted its versatility for supporting joint pain relief, post-workout recovery, and everyday movement. Unlike bulky panels or clinic-based treatments, MOVE+ Pro is built for regular use, offering a drug-free and non-invasive approach to managing discomfort and inflammation.

Whether used as part of a recovery routine or to support long-term joint health, MOVE+ Pro reflects a growing TikTok trend toward at-home wellness tools that prioritise consistency and ease of use. As more users look for practical ways to manage discomfort and support mobility without clinic visits or medication, devices that fit seamlessly into daily routines are gaining sustained attention beyond short-lived online hype.

As the new year approaches, MOVE+ Pro is also being positioned by users as part of their 2026 wellness reset. The brand’s ‘Recovery is the Resolution’ campaign reflects a broader shift toward sustainable recovery habits rather than quick fixes. IBTimes readers can save 10% on MOVE+ with code IBT10 and start 2026 by putting their health first.

2. LED Face and Body Light Therapy Masks

DRx SpectraLite™ FaceWare Pro 3-Minute LED Device
Credit: Dr. Dennis Gross Skincare™

LED light therapy masks have become a familiar sight on TikTok, particularly within skincare and self-care circles. These devices use LED light therapy to support skin health and relaxation routines, with some models designed for both face and body use.

Their appeal lies in convenience: users can incorporate light therapy into their evening routines without visiting a clinic. While primarily focused on skincare, many users also see them as part of a broader wellness lifestyle.

3. Percussive Massage Guns

TOLOCO Percussion Massage Gun
Credit: Amazon

Massage guns remain a TikTok favourite for muscle recovery and post-workout relief. Widely used by gym-goers and athletes, these handheld devices deliver targeted vibrations to help loosen tight muscles and support recovery.

Their popularity has been driven by short, relatable videos showing quick relief after workouts or long days on your feet, making them a recurring trend across fitness-focused content.

4. Smart Posture and Mobility Trainers

Series-8 Fitness™ Posture Corrector
Credit: TikTok Shop

Posture trainers and mobility-focused wearables have gained traction on TikTok as more people look to counteract long hours at desks or on mobile devices. These gadgets typically provide gentle feedback or reminders to encourage better posture and movement habits throughout the day.

They appeal to users seeking small, everyday adjustments rather than intensive fitness routines.

5. Portable Heat and Cold Therapy Wraps

Sharper Image Hot + Cold Adjustable Body Wrap
Credit: Amazon

Portable hot and cold therapy wraps have also found a place among TikTok’s wellness trends. Designed for convenience, these wraps can be used on various parts of the body to support comfort after exercise or during rest.

Their popularity reflects a broader interest in simple, at-home recovery tools that fit easily into daily life.

Why Wellness Is Dominating TikTok Trends in 2025

In 2025, many of TikTok’s most popular buys reflect a shift toward products that support everyday comfort, recovery, and wellbeing. Rather than novelty items, users are gravitating toward tools that fit into daily routines and offer long-term value.

Final Takeaway

TikTok continues to shape how people discover products, but not every trend carries into the new year. The buys that last are those that support daily habits and long-term wellbeing. From red light therapy devices to recovery tools and mobility aids, 2025’s most talked-about TikTok finds are increasingly being redefined as part of 2026 resolutions, focused less on hype and more on feeling better, moving better, and building routines that last.

Tags: , , , ,
‘Sad Blush’ Is the Unexpected Makeup Trend Taking Over TikTok This Winter

‘Sad Blush’ Is the Unexpected Makeup Trend Taking Over TikTok This Winter

In the world of beauty, the final days of 2025 did not disappoint. Just before the new year, “sad blush” spread across social media like wild fire—and you’ll probably be seeing the makeup trend all over the next few months.

Truthfully, at this point, no one expected another makeup trend within the clean beauty movement, which is beginning to show signs of exhaustion after dominating the scene for a few years. But one of the most fun aspects of trends is precisely how unexpected they sometimes are.

It was probably the name that first caught your attention. Can a trend with such an unappealing name really succeed? The answer is simple: yes. Because “sad blush” is anything but sad; quite the opposite, in fact. And while it might not sound like a makeup trend you’re eager to jump on, give us until the end of this article to change your mind.

What is ‘Sad Blush’ all about?

In contrast to the pink, red, and berry tones that have dominated the last few months, neutral blush, or “sad blush,“ is emerging, against all odds, as one of the most flattering trends of the season. Among the multitude of colorful blushes flooding the market, beige might seem bland at first glance; however, it is precisely this understated elegance that is conquering social media. In fact, the trend celebrating the benefits of beige and nude blushes is being popularized on TikTok.

Glossier Cloud Paint Gel Cream Blush

BareMinerals Gen Nude Powder Blush

Against all odds, these neutral tones are incredibly flattering thanks to their illuminating effect. Because it is after applying foundation that the magic happens: the beige blends seamlessly with the skin, gliding over the contours of the face and creating a dimension that cannot be achieved with more saturated tones like pink or red.

We could define it as the perfect basic blush to look put together with minimal effort.

Even famed strawberry girl Hailey Bieber is getting into beige blush.

Lexie Moreland/Getty Images

How to recreate the ‘Sad Blush’ trend

The secret lies, above all, in choosing the right color. Opt for a beige slightly darker than your skin tone: a touch of peach for warm skin tones, a rosy glow for cool skin tones, and a neutral shade for olive skin tones. Nothing too intense, just enough to add a subtle touch of warmth. You can even use a neutral eyeshadow from a palette you already own and lightly sweep it across your cheeks to create that natural flush. Because the best part is that the ” sad blush” look isn’t one of those beauty trends that requires watching a ton of tutorials to achieve.

Tags: , , , , , ,
eyewig

‘Eye Wig’ Eyeshadow Hack: Would You Try The New Beauty Trend Making Waves On TikTok?

A new beauty trend on TikTok is causing quite a stir. It’s called the ‘eye wig’ — yes, a wig for your eyelids. This innovative eyeshadow hack promises beautifully defined eyes but makeup-free eyelids all day, without the struggles of applying eyeshadow.

The buzz began when beauty creator Nicole Fay shared her try-on video, which quickly went viral. The clip has racked up 6.9 million views, 420,000 likes and more than 3,000 comments, sparking debate across the platform about whether this unusual product is genius or gimmick.

The ‘Eye Wig’ Eyeshadow Hack

Fay followed the tutorial at the start of her video and showcased the product with visible excitement. ‘Okay, ’cause I need to try this. ‘Cause… what? I waited like a month for this to arrive. This is basically an eyeshadow wig, and it’s really good for girls who aren’t great at eyeshadow, like me. So I want to try this because if it’s legit, this is such a great little hack. Did you see how her eyes came out? It looks like eyeshadow! But let’s put this to the test, because I don’t know.’

She explained that there are three different styles to choose from and that she had ordered the Hazel Halo with half lashes. At first, the product looked a little odd, but after trimming the ‘wig’ to fit her eyelids, it began to work.

‘It’s looking a little scary right now, but I think they’re a good fit for my eyes. I’m going to finish the rest of my face and then come back. Okay, give me a second. Are you ready for the final reveal?’

Once her full glam was complete, the result was striking. Fay laughed at her own reflection:

‘Ah, it’s cute. I like it. Does it look like there’s something on my eyelid that shouldn’t be there? Be honest. I don’t know… I like it, haha,’ Fay said.

Nicole Fay visibly happy with the ‘eye wig’.
PHOTO: SCREENGRAB NICOLE FAY/TIKTOK @NICOLEFAY_

She rated the product, saying, ‘If I had to give it a score out of 10, I’d say 7, because I’m not sure I’d wear these every day. But what do you guys think? Would you try this?’

Comments on her video were mixed, from praise to scepticism:

  • ‘This is amazing for cancer patients and girls with alopecia 🙌🏻.’
  • ‘Giiirrrrrllll, this is genius 🤭🤭🤭.
  • ‘Omg, they look so good, I like this idea.’

Others were amused by the name, ‘Eyeshadow wig is sending me 😂😂😂😂.’ Some were sceptical, ‘Imagine seeing that on the floor and thinking someone’s eyelid blew off 😭,’ with one user adding, ‘That CANNOT be comfortable.’

Meet the Innovator: Mara Porter

This ‘eye wig’ is officially called ‘iLIDS™’, the world’s first eye wig, created by four-time Emmy-winning journalist, Webby Awards winner, host, and beauty innovator Mara Porter.

Mara Porter, the innovator behind ‘eye wig’ or iLIDS™
PHOTO: MARA PORTER / MARAPORTER.COM

Porter is known for her DIY beauty and makeup hacks, and the idea for the ‘eye wig’ stemmed from a video of her putting a band-aid on her eyelids. The clip sparked numerous comments urging her to patent the idea and launch a business — which she did, with remarkable success.

In an exclusive interview with MadameNoire, Porter revealed she had been conceptualising the idea for years: ‘I’ve had this idea in my head for 20 years, because I had to get ready for TV every day for 15 years — that’s a full beat every single day,’ she explained.

She recalled applying false lashes in a car during a hurricane before going live on air:
‘I was like, “Let me put these on,” because being in a hurricane without lashes on doesn’t work when you’re on TV.’

How the ‘Eye Wig’ Works

According to Mara Porter’s website, iLIDS™ are crafted from a medical-grade, skin-safe, latex-free material, making them hypoallergenic and suitable for all skin types. Initially, the adhesive may feel non-tacky, but becomes sticky as it warms with body heat.

iLIDS™ are reusable and washable, so you can gently peel them off, clean them, and store them on their original backing for future use.

Using iLIDS™ is simple: just align the ‘eye wig’ over your eyelid, press it gently into place, and it instantly creates the appearance of fuller, more defined lashes or lids — without the need for mascara, lash extensions, or other traditional makeup products.

Because they’re cosmetic-safe, they can even be used by people with lash extensions or complete lash loss, offering a quick, fuss-free way to enhance your eye look.

In the interview, Porter said that her innovation was ‘God-given’.

‘This is 100 per cent God-given, like, in me,’ she told MadameNoire about her passion for beauty. ‘God planted this seed in me because I’ve been like this as long as I can remember. Every obsession I had, the thing that drew me like a moth to a flame, was always beauty-related. I remember being so obsessed with the Jet Beauty of the Week.’

Whether you’re a makeup pro or a beginner, the ‘eye wig’ is proving that beauty doesn’t have to be complicated. With iLIDS™, you can achieve flawless, show-stopping eyes in seconds. Thousands are already experimenting with this viral TikTok sensation. Now, the question is: will you?

Tags: , , , , , , , ,
Menstrual facial TikTok trend decoded: CDC and WHO raise red flags and explain what period blood skincare gets wrong

Menstrual facial TikTok trend decoded: CDC and WHO raise red flags and explain what period blood skincare gets wrong

Menstrual facial skincare trend on TikTok: What is really going on

The beauty ecosystem is no stranger to bizarre experiments that go viral overnight, but the menstrual facial trend has pushed the boundary of shock content yet again. TikTok creators are applying their own period blood on their faces as a perceived glow-inducing mask. Influencers are positioning it as natural, potent, and regenerative. The truth is far more complicated. As the hype escalates, consumers need grounded information to cut through the noise and protect their skin health.

Why the menstrual facial trend gained traction

TikTok thrives on novelty-driven virality, and the menstrual facial checks every box. It is raw, visually arresting, and positioned as a secret wellness ritual. For young viewers navigating a crowded skincare landscape, anything marketed as natural often carries instant appeal.
There is also a cultural shift where more creators are dismantling stigma around periods. While this conversation is important, blending it with unverified skincare experiments is a slippery slope. Many users adopt the trend without understanding the biological composition of menstrual blood or the risks of applying it to the skin. The result is a perfect storm where empowerment messaging merges with misinformation.

What menstrual blood contains

Contrary to viral claims, menstrual blood is not simply blood. It is a mixture of blood, vaginal secretions, uterine tissue, bacteria, and cellular debris. It is not sterile. Dermatologists emphasise that anything containing bacteria or pathogens should never be introduced to the skin barrier.

Supporters argue that menstrual blood contains stem cells and growth factors. However, the presence of these elements does not translate into topical skincare benefits. There is no evidence that applying menstrual fluid externally supports collagen regeneration, reduces acne, or accelerates healing. These claims are speculative, not clinically validated.

Live Events

Why dermatologists are sounding the alarm

The US Centers for Disease Control and Prevention (CDC), in its Bloodborne Infectious Diseases-Occupational Safety and Health Topics (NOISH) page, states that” Blood and certain body fluids can contain bloodborne pathogens, including hepatitis B virus (HBV), hepatitis C virus (HCV), and human immunodeficiency virus (HIV). Exposure to these fluids can pose a transmission risk”.In other words, human blood is not a beauty ingredient; it is a biohazard unless handled with medical-grade precautions. The World Health Organisation (WHO), in its Blood Safety guidance, reinforces the same standard: ‘Safe handling of blood and body fluids is central to infection prevention and control. Policies and practices are required to reduce the risk of transmission of bloodborne pathogensThere is also a strong biohazard element. Bodily fluids can transmit harmful microbes. Even one’s own menstrual fluid can become contaminated once outside the body. This is why dermatology protocols use sterile environments for any procedure involving biological materials. Using menstrual blood at home does not meet any safety standards and introduces unnecessary risk.

The psychology behind shock value skincare

The rise of shock skincare reflects how the digital attention economy is evolving. Outlandish rituals outperform traditional beauty content because they provoke reactions. This pushes creators to escalate extremes to stay relevant. Consumers, especially younger ones, often confuse virality with legitimacy. A trend that garners millions of views appears credible by volume alone, even when it is scientifically unsound.

This behaviour mirrors previous online fads such as toothpaste acne masks, sunscreen contouring, and lemon juice brightening. All these trended for their visual impact rather than efficacy. The menstrual facial is simply the latest entrant in this cycle of spectacle over science.

What the trend reveals about misinformation in beauty

The menstrual facial wave highlights a broader industry issue. Skincare consumers are drowning in DIY advice, home remedies, and pseudo-science disguised as empowerment. Social media accelerates this misinformation at scale. Users rarely cross-check claims with qualified experts. When creators use charged language like natural, organic, or holistic, they easily bypass scrutiny.

Platforms are now facing pressure to regulate unverified health and beauty content. Dermatologists, meanwhile, are calling for stronger public literacy around ingredients, hygiene, and safety protocols.

Science-backed alternatives to achieve real skin benefits

Instead of chasing shock trends, consumers can invest in proven and safe methods to support skin health. These include:

  • Professional-grade exfoliation through AHAs or BHAs for glowing skin
  • Clinically validated ingredients like retinol, niacinamide, and vitamin C for rejuvenation
  • Hyaluronic acid serums for hydration
  • Peptide based formulations for anti-ageing support
  • Regular SPF use for protection

These methods are evidence-driven and aligned with dermatology standards. They deliver real results without compromising safety.

The menstrual facial trend may be visually sensational, but it does not translate into real beauty benefits. Skincare should be built on scientific credibility, not shock factor. As consumers become more discerning, they must adopt a critical mindset when engaging with wellness trends online. Viral does not equal valid.

What the beauty community needs today is transparency, accuracy, and responsible experimentation. The menstrual facial offers none of these. Instead of glorifying unverified hacks, the future of skincare lies in informed choices backed by research and guided by experts.

Add as a Reliable and Trusted News Source

Tags: , , , , , , , , , , , , ,
Daily Mirror

Expert reveals dangers of young kids copying adult anti-aging skincare on TikTok

TikTok isn’t just influencing adult beauty trends. Tweens and teens are plunging into complex skincare regimens, creating both intrigue and worry amongst professionals

Tweens and teens are plunging into complex skincare regimens(Image: Catherine Falls Commercial via Getty Images)

From anti-ageing serums to homemade facial tricks, social media platforms like TikTok are swaying a fresh generation of beauty fans, sometimes before they’ve even reached their teenage years.

Labelled “Sephora Kids,” these youthful users are copying grown-up skincare practices, generating viral content under hashtags like #teenageskincare and #tweenskincare, which have accumulated tens of millions of views.

While interest in personal care is normal, skin specialists warn that early use of adult-targeted products can be pointless or even damaging.

Infinity Laser Spa observes that overcomplicating young skin with powerful active components or invasive procedures may trigger irritation, disruption of natural defences, and lasting skin sensitivity.

READ MORE: Best early Black Friday beauty deals you can already shop picked by our beauty editorREAD MORE: Amanda Holden’s daughter Lexi Hughes on the one skincare tip she’s learnt from her mumDrunk Elephant is a favourite among Sephora tweens(Image: Boots)

Grasping what youthful skin actually requires, and what to steer clear of, is vital for both teenagers and their parents, especially in an age where TikTok trends can make adult-level beauty routines seem normal.

What “Sephora Kids” are getting wrong

Numerous teens and preteens are using strong anti-ageing creams, acids, and scrubs created for mature skin. Skin experts caution that this can trigger irritation, sensitivity, and even worsen spots or dryness.

Basic routines, mild cleansing, moisturising, and sun protection, are frequently more than adequate at this stage of life.

TikTok’s algorithm favours relatable, visually captivating content, which prompts young viewers to copy routines without grasping the potential dangers. Viral tutorials, product reviews, and “glow-up” transformations make complex regimens appear crucial, even for skin that doesn’t require them.

“TikTok has turned skincare into a cultural phenomenon for all ages, but not all trends are safe for young skin. Tweens and teens often copy adult routines without grasping their skin’s genuine requirements,” says Certified Laser Technician and Skincare Expert Sam Rock.

The social pressure to achieve “perfect” skin can also have psychological implications, creating stress or anxiety around appearance at an early age. By educating young users and parents, Rock emphasises the importance of safe, age-appropriate skincare, alongside digital literacy about social media influence.

Quick tips for safe tween skincare

  • Stick to a gentle cleanser and lightweight moisturiser.

Gentle cleansing, hydration, and sun protection remain the foundations of healthy adolescent skin. It’s appealing for teens to pursue viral routines, but simplicity triumphs.

  • Avoid harsh chemical exfoliants or adult anti-ageing products.

Overusing acids, retinols, or intensive treatments can damage the skin barrier, causing dryness, sensitivity, and breakouts that could have been prevented. Youthful skin is naturally robust, needing basic care rather than harsh regimens.

  • Parents should supervise and guide purchases, encouraging age-appropriate routines.

Parents and teens should focus on building foundational habits rather than chasing the latest viral product. Safe, gentle routines instil lifelong healthy habits while avoiding unnecessary risks.

“Social media can inspire curiosity, but guidance from trained professionals ensures that enthusiasm doesn’t come at the expense of skin health,” says Rock.

Tags: , , , , , , , , ,
Trinny Woodall’s blunt warning to teens over TikTok skincare trends

Trinny Woodall’s blunt warning to teens over TikTok skincare trends

Trinny Woodall has a clear message for the TikTok skincare generation – and it’s not sugar-coated. ‘It’s challenging educating kids who are getting different advice through social media channels, such as TikTok, where trends supersede looking after skin health,’ she tells WH.

Her biggest concern is teens damaging their skin before it’s even fully formed. ‘If you’re putting aggressive ingredients on your skin in your early teens, it won’t form properly and you’ll always have a broken skin barrier,’ she warns.

Trinny knows what she’s talking about. ‘I started my skincare journey when I was about 13 and I had really bad acne till I was 30, so it made me very inquisitive to understand what skincare worked and what didn’t.’ Her obsession with ingredients has shaped her beauty empire – and her no-nonsense approach to educating younger consumers.

But harsh acids aren’t the only issue worrying her. ‘I find that with 28- to 35-year-olds, they know they should use SPF. They got that message. We taught them that message,’ she says. ‘But somehow that generation below, it’s like they don’t give a sh*t, and it scares me. I have a friend of mine in hospital who will die in the next few days from a skin cancer. And our responsibility is to say: SPF is integral to your skin health and to your health.’

Her advice is simple, but serious: skip the online fads, protect your skin barrier, and never underestimate sunscreen.

Read our full cover interview with Trinny by hitting this link. You can subscribe to Women’s Health here.

Tags: , , , , , , ,
TikTok ‘no-makeup movement’ trend rises in popularity

TikTok ‘no-makeup movement’ trend rises in popularity

WICHITA FALLS, Texas (KAUZ) – From Hollywood red carpets to TikTok trends, more women are saying goodbye to glam and hello to authenticity. The no-makeup movement is redefining beauty, celebrating natural skin, self-confidence, and the power of being real.

This trend has been an off and on occurrence since the 2010s, but currently, it has somewhat evolved into a full-blown beauty philosophy, prioritizing authenticity and age diversity, but for some beauty lovers, they just can’t conceal their devotion to makeup.

Makeup dates back thousands of years, but after centuries of coloring and contouring.

“I cannot live without my foundation, my powder, and my bronzer. I love my bronzer because I’m so pale, so I have to put on some color,” Bank Teller Gracie Justus said.

Today’s trend is turning: people are putting the brushes down and going natural.

“A lot of people are moving towards preserving their skin, and to take care of their skin versus covering it with makeup and things like that,” Cosmetology & Barber Instructor at Vernon College Elisha Wehrweine said.

But some community members won’t shadow their love for the glam.

“Um, yeah, you’ll never see me without makeup,” Justus said.

In 2024, between 40 to 60 percent of women reported wearing makeup.

“I choose to wear makeup because I think it just makes me feel more professional and more put together. I am kind of the face of the bank when people walk in, they see me first. So, I like to at least look a little put together,” Justus said.

Women in broadcast, luxury retail, hospitality, and personal appearance are most likely to carry makeup.

“A lot of the higher-profile people are starting to move towards the natural. Like they may emphasize a lip, they make emphasize their eyes, but they’re not sculpting their face with highlighter, bronzer,” Wehrweine said.

Women who’ve brushed off old beauty rules are leaning toward SPF, Vitamin C, retinols, and exfoliants.

“People are more aware of what’s in the air with pollution and what’s in products,” she added.

“I say do whatever makes you comfortable. If makeup is your thing, go for it. If not, that’s fine too. You don’t have to wear makeup to look professional,” Justus said.

Whether the no-makeup trend comes or goes, every woman deserves to blush with confidence and feel beautiful on her own terms.

“In the end, it’s really pushing that person to feel beautiful and love themselves. So, if wearing makeup, even if it’s full glam, or just a little bit, or none at all. If they feel beautiful in their own skin and that’s what they need for those products or not those products, then that’s what they deserve,” Wehrweine said.

Experts share the best way to keep your skin healthy, makeup or no makeup, is daily care plus regular check-ins with a dermatologist, ideally once a year. After all, glowing skin starts with good habits.

Tags: , , , , ,
Best oLive
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.