How To Achieve The Biggest Beauty Trend Of 2026: 'Less Is More'

How To Achieve The Biggest Beauty Trend Of 2026: ‘Less Is More’

Beauty gurus have been opting for more minimalistic beauty routines recently. We are seeing a shift to prioritising ‘beauty from within’, where beauty enthusiasts are choosing to focus on minimalist skincare and are reducing the number of makeup products they use.

Why should we jump on board with this trend? By allowing the skin barrier to repair itself through pared-back skincare regimes and lightweight makeup, your skin can be more rejuvenated, radiant and luminous. It’s less time and less effort, not to mention easier on the environment and your wallet! 

Here are some trusty must-have products to achieve the ‘less is more’ look:

LASH SERUM: Coverluxesilk Lash Luxe Advanced Eyelash Growth Serum

RRP: $68.95
Stockist: https://coverluxesilk.com/ 
Coverluxesilk Lash Luxe™ is a gentle formulation of natural elements, dermatologically tested and proven to increase your eyelashes’ length, thickness, and overall strength. Our cutting-edge formula features a blend of Organic Plant Extracts, Peptides, Biotin, and Pro-Vitamins including B5 and E that work simultaneously to produce breathtaking growth results in as little as 7 days!

FOUNDATION: Nu Skin Nu Colour Bioadaptive BB+ Skin Loving Foundation

RRP: $77

Stockist: https://www.nuskin.com/en_AU/home.html

Makeup that doubles as skincare. Nu Skin’s Nu Colour Bioadaptive* BB+ Skin Loving Foundation rewrites the rules of makeup. It cleverly combines the payoff and staying power of a foundation (up to 12 hours!) with the skin-nourishing benefits of a BB cream. The hybrid formula imparts a luminous, second-skin finish – the kind that feels effortlessly invisible, just the way you like it.

CLEANSER: Nourishing Cleansing Oil

RRP: $45

Stockist: www.jurlique.com.au

On contact with water, this light cleansing oil transforms into a rich cleansing milk that softens the skin as it removes makeup including waterproof mascara, excess oil, pollution and impurities. It’s enriched with exceptional plant-based oils to nourish the complexion to improve suppleness. Skin feels smoother and softer, and looks more radiant.

TONER: Activating Water Essence

RRP: $80

Stockist: www.jurlique.com.au

This silky lightweight essence perfectly prepares the skin for optimal hydration by harnessing two powerful Marshmallow Root extracts. This combination actively improves the skin’s ability to retain moisture for optimal skin preparation and superior penetration of products to follow. This essence is free from all artificial colours, artificial fragrances, parabens, and sulphates.

SERUM: Nutri-Define Supreme Rejuvenating Serum

RRP: $166

Stockist: www.jurlique.com.au

Smooth out fine lines around the eyes and mouth with this silky gel serum that rejuvenates mature skin. Containing natural extracts of spilanthes flower and horseradish root from our farm that help to improve skin firmness and restore suppleness. This face serum is a must-have to address signs of ageing. High-performing active ingredients enhance and rebalance the skin.

MOISTURISER: Moisture Replenishing Day Cream

RRP: $90

Stockist: www.jurlique.com.au

The nourishing natural ingredients are hand-picked from Jurlique’s farm and formulated into a high-performing hydrating facial cream to last throughout the day. Shea butter and beeswax restore and condition dry skin while chamomile and calendula flower extracts soothe and calm redness. A blend of organic oils including jojoba, avocado, and safflower protects and nurtures the skin

SKIN TECH: Nu Skin ageLOC LumiSpa iO 

RRP: $360

Stockist: https://www.nuskin.com/en_AU/home.html

Nu Skin ageLOC® LumiSpa® iO inputs smart skincare and outputs the skin of your dreams.  Input innovative skin renewal and deep cleansing with intelligent coaching, personalised regimens, IoT technology—and more—through the Nu Skin Vera™ app. Output gorgeous, glowing, selfie ready skin—all day, every day.

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The biggest makeup trends of 2026 you need to know about

The biggest makeup trends of 2026 you need to know about

If you spent 2025 trying to keep your liner crisp, track all the blush trends and find the one you like the most and strike your base at “full but still natural”, you are not alone. This year, however, faces will be softer and less perfect. Liner will be smudged instead of razor sharp, skin will look sheerer and you’ll see blush where used as a lifting tool.

Makeup trends in 2026 feel freer and more personal. Perfection is no longer the point. Expression is. “This is the year that makeup will be comfortably worn, like it’s moved with you through the day. Soft, blurred skin replaces the controlled finishes that defined 2025. It’s going to be worn differently by everyone, shaped by mood, personality and how one chooses to show up in their own skin,” says Harlin Sachdeva, founder and CEO, House Of Makeup.

We’ve observed every pattern on the scene, from bridal looks and brunch events to night out glam. Soft sculpted skin is replacing high glass shine and colour is being used in more confident, instinctive ways. Below are the trends that will shape how we curate our makeup looks this year.

Glossy, wet finishes

Credits: Instagram.com/ @sharvari

This isn’t dewy skin. It’s wet. Skin looks slugged with moisture-heavy products and allows light to reflect it. Sachdeva sees this as the natural extension of skincare meeting makeup. “When your base is hydrating on its own and your complexion products have humectants and ceramides, that wet finish looks healthy, not oily,” she says.

Glossy finishes and highlighting will appear on lids, cheekbones, brows, collarbones and lips. Balms, oils and glosses replace powders, creating a molten finish. The result feels ethereal, borrowing heavily from backstage beauty and editorial shoots.

Blurred lip liner

Credits: Instagram.com/ @loriharvey

If 2025 was all about the sharp lip liner, 2026 favours more diffused edges in makeup trends. Blurred lips look bitten and softly stained, with lip liner melting into the natural lip line rather than sitting on top of it. Inspired by K-beauty, this widely adopted makeup trend leans romantic and effortless, offering a more natural alternative to overly defined lips.

Lightly smudged makeup

Credits: Instagram.com/ @kritisanon

The clean-girl era officially gives way to the opposite: an undone look. Blurred eyeliner, creased eyeshadow and softly smudged mascara form the basis of this undone look. The appeal lies in makeup that looks worn, slightly messy and lived-in. Rather than erasing signs of movement, this makeup trend celebrates them. Eyes look more expressive and less concealed, as if makeup has lived a life instead of being applied as a mask.

Graphic pops of colour

Credits: Instagram.com/ @iamhalsey

Till now, colour was always applied in blended washes or gradients. Instead, in 2026, colour will be brought out without inhibition and with more confidence. A pop of cobalt in the inner corner. A swipe of chartreuse along the lower lash line. A single stroke of cherry red across the lids. It will now be treated as a graphic element rather than a decoration, creating impact without excess.

Maximalism

Credits: Instagram.com/ @zendaya

In 2026, makeup will centre around a single exaggerated element. An oversized wing, a full-glitter lid or dramatically placed blush becomes the focal point, while everything else on the face stays comparatively minimal. It’s a great way to let your creativity off the leash.

Blush is the new contour

Credits: Instagram.com/ @bhumisatishpednekkar

Blush steps into the sculpting role once dominated by contour and bronzer. Zaara Kazi, creative director of hair and makeup at Looks Salons, tells us, “Blush that wraps the skin from cheek to temple lifts the face without looking stamped on. Brows are additionally kept softer, which allows skin, jewellery and couture to take centre stage.” Berry tones, cold pinks and flushed reds create looks that feel more lively, replacing the uptight precision of contour.

Cool tone revival

Credits: Instagram.com/ @tamannaahspeaks

Silver shadows, frosted lids, grey-toned contour and muted pinks signal a full return to cool tones. Inspired by early 2000s beauty, the revival comes with smoother textures and subtler shimmer. After seasons dominated by warmth, this shift is refreshing, icy and nostalgic.

Monochrome makeup lives on

Credits: Instagram.com/ @sonamkapoor

Although not new, this one’s been on everyone’s mind and will continue to dominate. One shade worn across eyes, cheeks and lips, creates a polished and elegant look that’s also quick to achieve. Matte lids, creamy blush and naturally tinted lips in brick reds, plums, mauves or terracottas create a cohesive look.

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2026's Biggest Skincare Trends to Try Now

2026’s Biggest Skincare Trends to Try Now

It was only a matter of time before the concept of “longevity” made its way into our skincare routines. While the term is often overused, 2026 marks a turning point—one in which longevity is no longer about marketing spin, but about cultivating skin cells that work harder for us. We’re after skin that is resilient, able to repair itself, and looks (and, crucially, feels) good not just now, but for years to come.

“We’re moving away from ambiguous claims and superficial trends and into an era defined by quantifiable biology, measurable outcomes, and a demand for transparency,” says dermatologist and founder of Klira, Dr. Emma Craythorne. “Consumers are no longer satisfied with vague promises of glow and hydration—they want to understand mechanisms, data and longevity. And truthfully, so do we as clinicians.”

From cellular health and personalized treatment plans to next-generation LED that goes further than ever before, Vogue speaks to the experts to uncover the ingredients, innovations and treatments shaping skin health in 2026.

Biostimulators and regenerative treatments

Regeneration sits at the heart of skincare in 2026. “My patients are increasingly focused on the long-term health of their skin and are seeking regenerative treatments that look natural, rather than quick fixes or dramatic changes,” says Dr. Wassim Taktouk. The overfilled, over-frozen (even just a bit) aesthetic has had its day; in its place is a desire for luminosity, movement and healthy-looking skin. “The demand for treatments that respect skin health and tissue integrity will only continue to grow,” he adds.

Biostimulators—injectables that trigger the skin’s own collagen production—are central to this shift. Unlike traditional fillers, they offer both an immediate effect and progressive improvement over time. Julaine, a newer bio-activator, is one to watch. Using poly-L-lactic acid technology, it stimulates the tissue-supporting network around skin cells—what Dr. Taktouk calls “the skin’s factory for all the good stuff”—supporting natural collagen and elastin production with minimal inflammation.

“It delivers tighter, firmer skin with improved tone and texture, but without looking ‘done’,” he says. “It’s ideal for patients who want to look like a better version of themselves, not different.” Sculptra, another poly-L-lactic acid-based treatment, is also experiencing a renaissance, according to Dr. Ash Soni, as patients increasingly prioritise gradual, natural regeneration.

Skin cell health

Topical skincare is following the same regenerative logic, with a focus on mitochondrial health—also known as the engines of our cells. Ingredients that support mitochondrial function help skin cells generate more energy (ATP), repair damage more efficiently and withstand environmental stress, resulting in healthier, more resilient skin for longer.

Expect to see formulas rich in CoQ10, NAD+ boosters such as niacinamide and NMN, peptides, antioxidants like vitamin C and resveratrol, and alpha-lipoic acid. Dr. Craythorne also points to the rise of diagnostic clinical tests capable of measuring cellular stress, mitochondrial function and barrier integrity, paving the way for genuinely personalized skincare.

Ectoin

Next year’s hottest skincare ingredient? Ectoin, a natural amino acid derivative that protects and strengthens the skin by forming a hydration shield around skin cells—Google searches are up 60% in the last month. Helping the skin hold onto moisture, it also reduces inflammation and irritation, while defending the skin against environmental stressors like pollution, UV exposure, and changes in temperature, for more hydrated, resilient skin.

Peptides, redefined

“Peptides will take centre stage in 2026 as we move away from aggressive exfoliation and overly complicated routines, and towards barrier-repairing, microbiome-friendly and healing skincare,” says Dr. Brendan Khong.

“Peptides are the building blocks of the skin,” Dr. Khong explains. “They act as messengers, signalling the skin to produce more collagen and elastin, while also offering anti-inflammatory benefits that reduce redness and premature ageing.”

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The Biggest Wellness Trends of 2026

The Biggest Wellness Trends of 2026

Wellness is on everyone’s mind. The industry, which McKinsey & Company reports is currently worth $2 trillion, is continuing to dominate our collective interest. But what does wellness look like in 2026?

As we start to look ahead to next year, the state of wellness is all about growth and expansion. You can expect to find the following in the wellness space: Advancements in longevity (we mean legitimate, science-based ones over viral TikTok moments) and how we approach GLP-1s, traveling with the sole purpose of working out our bodies and/or minds, and adding nutrients to more interesting and fun drink formats.

Below are the six wellness trends experts predict will be huge for 2026. Scroll through to see which ones should be on your radar.

Private Members Club: Wellness Edition

Private clubs have taken over as our proverbial third space. For 2026, these clubs are expanding more than ever into wellness spaces. Jonathan Leary, CEO and founder of Remedy Place, tells Vogue he sees private wellness members clubs becoming the number one destination for milestone celebrations (think birthdays, bachelorette parties, etc.) and personalized wellness programs that focus on more proactive measures of self-care.

But most importantly, Leary says what will really drive people to wellness members clubs is their hunger for a tranquil space away from all the digital noise. “They are the remedy to so many of the challenges we’re facing in the modern world,” he says. “People don’t feel good, and people are lonely. The rise of AI and digital connection is only increasing the need for real, in-person experiences.”

“We are all craving something real,” agrees Alex Feldman, cofounder of wellness members club Saint. “The world has become so digitized and screen-obsessed that the most radical thing now is to actually feel something—to put your feet on real stone or to sit in a cedar-clad room with your phone completely out of reach.”

Saint, a private sauna and ice bath studio opening later this year in New York City, plans to lean more into personalized experiences for clients to give a more luxe private experience. “It is not about socializing and stereotypical wellness practices,” adds Amanda Hensen, cofounder of Saint, “but rather an intentional separation from the chaos of city life and an opportunity to reconnect to our inner stillness.”

The Fitness Travel Boom

From the viral UCPA tennis adult summer camp in Chamonix to the ultimate luxe surf retreat with Surf Synergy Costa Rica, taking a vacation to reset will take on a whole new meaning in 2026 with the rise of fitness travel. According to a recent 2025 wellness report done by McKinsey & Company, the demand for in-person services such as boutique fitness classes has gone up in the travel space. The report states that 60% of consumers who traveled for health and wellness treatments in 2024 will continue to do so in future travels, and 30% of those who spent money on such activities would gladly spend more the next year.

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7 Biggest K-Beauty Trends of 2025, According to Experts

7 Biggest K-Beauty Trends of 2025, According to Experts

Lee’s a fan of it too, adding that milky toners were a common addition for an adjacent TikTok trend that gained traction this year. “Skin flooding is a hydration stacking technique where you apply multiple layers of hydrating products onto damp skin to ‘flood’ it with moisture before sealing it in [with a cream or gel moisturizer].” Another viral option comes from TirTir, which adds niacinamide to its formula for added brightening.

Flushed Blush

Blush was a major beauty trend everywhere, including Seoul’s It girls—who, of course, put their own spin on it. In Korea, makeup leans toward a soft-matte, diffused look, and blush is no different. What sets it apart is the placement when applied and unique textures—think bouncy, mousse-like formulas and roller-ball blushes.

“Blush had a real moment in 2025, with lots of cool girls in Korea wearing blush high up on their cheeks, right below their eyes,” says Lee. “The result was a fresh, youthful look. We saw lots of great new textures and formats for blush, whether it was bouncy Pudding Pots from FWEE, Dewy Roll Cheeks from Rom & amp;.”

Fwee

Lip&Cheek Blurry Pudding Pot

PDRN and Vegan Alternatives

“PDRN has been a major trending ingredient in 2025. PDRN (also known as salmon DNA) has been incorporated into serums, mists, creams, masks—and it all happened at record speed,” explains Lee, noting that brands like Reju-all were completely sold out at many pharmacies in Seoul when she visited over the summer. She suspected the ingredient would gain widespread attention given the buzz it was already generating on social media—even Kim Kardashian revealed that she’d tried a professional PDRN treatment. “Today, we see PDRN in every category, from serums and mists to creams and even sunscreens.” One PDRN product in particular that took over TikTok was Medicube’s bright pink serum.

And in keeping with that rapid pace of innovation, PDRN has since expanded into vegan alternatives. “PDRN is no longer limited to salmon-derived sources, thanks to advances in biotechnology that are unlocking non-animal ways to deliver the same regenerative benefits,” says Chung Park. Case in point: both she and Lee count Mixsoon’s plant-derived, rice-based PDRN among their favorites.

Blurred Lips

“Some iteration of blurred lips has been popular in Korea for years, but the twist in 2025 was a softer take on the look,” says Lee, noting that formulas like Peripera’s Ink Velvet reigned supreme—and still do. “Rather than a sharp ombré effect, blurry lips were defined with a chunky, rounded, soft lip liner and subtly blended.” The result, she explains, is pretty and plumped, aligning seamlessly with the clean-girl aesthetic that dominated 2025.

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These 5 makeup tips had the biggest impact in 2025

These 5 makeup tips had the biggest impact in 2025

Here’s my rounding up of the five beauty tutorials that have made the biggest impact in my chair.

Each tutorial and makeover tells a story, from the subtle shifts that spark confidence to the bold changes that can redefine your personal style. The work that I feature in my weekly column is intended to help inspire you to try some of these looks out for yourselves.

My wish is that my work is not only helpful, but also enjoyable to read and I look forward to sharing more beauty tips, tricks and trends with you for years to come.

Wishing you all a Happy New Year, and thank you for your continued love and support.

Teal blue eye makeup

Give your summer look an update with a hue of blue. Here’s how I turned a pretty neutral eyeshadow look into an impressive and vibrant statement look using one product.

Silver eyeshadow

Icy eyeshadow that sizzles for summer. It’s all about the cool tones for hot vibes. Whether it’s shimmery, frosty or bold metallic pops, this look will turn heads and keep things fresh.

Retro liner

A contemporary twist on a retro eyeliner. I’m drawn toward the ’60s-inspired makeup trends of the double liner look. Here’s a modern twist on a retro beauty look that you might like to try.

Spring pastels

How to incorporate the spring pastel trend into your look. Spring is a time for optimism, renewal and dreaming of brighter days ahead, and this year’s biggest makeup trend is all about pastels. This time around, we’re seeing more muted hues on the eye, cheeks and lips, which offer a softer and more minimal burst of colour without feeling too intense.

Single-colour makeup

Single-colour makeup that gives the illusion of elevated glam. With a stacked calendar of events this summer season, spending hours on your makeup isn’t practical. Here’s how I used the used an eyeshadow stick to get the look.

Related

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The Biggest Wellness Trends Of 2025: Clean Living, Longevity, And Mind–Body Optimisation | Health and Fitness News

The Biggest Wellness Trends Of 2025: Clean Living, Longevity, And Mind–Body Optimisation | Health and Fitness News

Last Updated:December 02, 2025, 19:58 IST

Explore how clean living, holistic routines, and longevity-focused habits are emerging as the leading wellness priorities of 2025.

Long-term habits and holistic routines replace quick fixes in 2025.

Wellness in 2025 isn’t about chasing quick fixes or chasing the next viral superfood. It’s about designing a life that feels cleaner, calmer, and more intentional. Across India, individuals are rethinking what they bring into their homes, how they train, and what they consume daily. The focus is shifting from outward transformation to inner optimisation, from trends to long-term habits, and from temporary results to lasting vitality.

Cleaner Living Starts At Home

The move toward toxin-free living has accelerated this year, especially when it comes to the spaces we spend the most time in. “Across India, we are seeing a stronger shift toward cleaner, more mindful living,” says Divyata, Founder, Deco Aura, emphasising growing awareness around how chemical-heavy products can disrupt hormones and well-being. She adds, “Consumers no longer want smoke or toxins in the air they breathe. They want purity, comfort, and wellness.”

Her biggest observation? The rise of smoke-free home fragrance – a category once considered niche – is now mainstream. With indoor air quality becoming a major concern, people are willing to invest in scenting systems that are safe for humans, pets, and the planet. According to Divyata, “True luxury today goes beyond packaging; it’s about how a product affects your daily life.”

Rituals Over Quick Fixes

If the last decade celebrated fast beauty and shortcut wellness, 2025 is steering in the opposite direction. Arjun Bhargava, Founder, Forest Hill, highlights a fundamental mindset shift: “We’re moving from surface-level fixes to long-term optimisation.” Strength-focused fitness, microbiome-safe skincare, sleep tracking, cold therapy and clean formulations are no longer optional. They’re foundational for people who value discipline and recovery.

Arjun calls this the end of ‘fast beauty,’ noting that wellness routines now have three expectations: ritual, consistency, and results. The high-performance individual of 2025 doesn’t want hacks. They want systems.

Longevity Becomes A Lived Experience

While longevity has been a buzzword globally, 2025 is the year it becomes personal. “The real wellness trend is not a shiny new gadget. It’s the question: how good does your life actually feel as you age?” says Shivam Hingorani, Founder, Ace Blend.

He notes that people in India are embracing essentials like magnesium and omega-3 not as temporary supplements but as investments in their future brain and body. For Shivam, preventive longevity is measurable in everyday performance: “It’s in how your body responds during a workout, how clear your mind is at 5 PM, and how easily you bounce back after a hectic week.”

Together, these insights paint a clear picture. Wellness in 2025 is deeply personal, holistic, and rooted in long-term thinking. Cleaner homes, science-backed routines, better recovery, and purposeful nourishment are no longer luxuries; they’re lifestyle essentials. As consumers become more discerning, wellness is evolving from a trend to a lived, sustainable philosophy – one choice, one ritual, one mindful moment at a time.

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Delhi, India, India

First Published:

December 02, 2025, 19:58 IST

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The biggest party makeup trends for winter 2025, according to pro MUAs

The biggest party makeup trends for winter 2025, according to pro MUAs

From dark, moody lips to metallic textures, these are the makeup trends your clients will fall in love with this party season

The festive period is one of the busiest times of the year for professional makeup artists. Whether you’re perfecting looks for winter weddings, office parties, or New Year’s Eve celebrations, staying ahead of the season’s biggest trends is key. We spoke to top MUAs and educators to uncover the party-ready makeup trends clients will be requesting most in 2025 – with expert tips for long-lasting, camera-ready finishes.

The top party makeup trends to watch in 2025…

Burgundy and chocolate makeup: The new festive glam

While gold glitters and shimmers are always a popular choice when it comes to parties and special events, Anushka Patel, a makeup artist with over 15 years’ experience and the head of makeup brand Et Al, believes the tide is about to turn.

“I’m loving the resurgence of burgundy and chocolate tones in fashion this season, and it’s exciting to see that richness reflected in makeup trends as well,” she notes.

“These warm hues translate beautifully across eyes, cheeks, and lips, offering versatility that works from day to night.”

This shift towards deeper, moodier colours is a refreshing departure from looks centred around a bold red lip, which can often feel predictable when it comes to festive makeup.

“Berry, plum and wine tones offer a more luxe finish,” observes Xiao Chen, education manager at Morphe.

The key to mastering this look relies on a reliable lip liner; matte finishes and staining formulations offer durability that will help your client’s makeup last all night.

Toasted glamour makeup: Rich tones meet high-impact definition

Nadia Fihema, director of global education at Huda Beauty, also believes that runway trends will be reflected in makeup, forecasting a fusion of ‘toasted glamour’ with ‘high-impact glam’.

What does this look like? “Toasted glamour leans into rich amber tones, soft diffused bronze lids, and that subtle, candlelit warmth that feels polished and luxe,” she explains.

“Meanwhile, the high-impact glam introduces sharper definition – so sculpted cheekbones, and deeper, more dimensional eye or lip moments that elevate the look. Together, they create a finish that is radiant and powerful.”

Luminous skin: Clean girl meets winter glow

The ‘clean girl’ and ‘glass skin’ trends have been dominating the beauty landscape for some time now, and for clients that favour this more minimal approach to makeup, luminous skin is the perfect look for them.

“Think radiant, glass-like finishes, lightweight foundations, soft diffused bronzing, and fresh blush tones that enhance natural texture for an effortlessly luxurious glow,” says Maddy Essex, senior brand educator for Jane Iredale.

Carly Utting, senior artist for Mac Cosmetics UK & Ireland, seconds this, noting that more clients are asking for “real” skin, ditching the heavy, powdery appearances as of late. “Juicy buttery skin is achieved by prepping the skin with a hydrating serum which will leave the skin nourished and ready for your chosen base,” she explains.

Wearable metallic makeup for parties

Metallic and chrome textures are back in a big way, according to Utting. “But this doesn’t have to mean bold or overly technical looks,” she clarifies.

“People are wanting to make a statement in the simplest of ways. This could be a wash of multi-dimensional nudes on the eye that shift from oyster pearl to bronze, or a frosted lip. This season it’s all about playful texture.”

Chen agrees, explaining that this approach lends itself well to complexion finishes, too. “Instead of chunky glitter, I would opt for microfine or metallic wash. Using a soft-focus highlighter rather than full-on disco ball will modernise the look, as well as keeping the base as natural as possible, so your clients look polished but not overdone,” she suggests.

How to ensure makeup photographs well

Parties and other special occasions often result in lots of photo opportunities, so it’s likely your clients will want to ensure their makeup looks good both in person and on camera.    

“I always say prep is everything,” explains Chen. “If the skin is smooth and hydrated, the makeup instantly sits better and photographs beautifully. I like to use a satin-finish foundation, something with a soft glow but not too shiny,” she says.  

Meanwhile, Fihema notes that flawless under eyes are a must, as this is an area that can often look problematic when it comes to flash photography. Whether you’re using a loose or pressed powder, make sure you’ve tested these out for flashback before using on your clients.  

When it comes to technique, Patel recommends spending a little extra time on blending – especially with complexion products. “Flash photography can highlight any harsh lines or uneven application, so using a damp sponge to softly press and diffuse product ensures a seamless, photo-ready finish,” she explains.

“It’s those small steps that make a big difference in how makeup translates in real life and in pictures.”

The most popular makeup textures and finishes in 2025

Essex echoes the observation that ‘clean girl’ makeup has continued to prove popular, explaining, “We’ve noticed a shift towards lighter textures, with a focus on buildable, dewy cream and liquid formulations that enhance the natural skin, rather than full coverage bases that can have the tendency to sit in fine lines and wrinkles.”

Discussing the reason behind this shift, she continues, “With the incredible rise in popularity of advanced skincare and aesthetic treatments aimed at improving skincare texture, we now want to embrace our skin and show off our progress, giving it as much focus, if not more, than the eyes and lips.”

However, that’s not to say that powder products don’t have a place in the latest makeup trends, with Utting acknowledging that people are becoming more aware of the advantages of combining creams and powders.

“Formulas are now created to be able to be used in synchronicity, meaning you can layer and build both together. Cream eyeshadow bases are becoming more popular to lay as a base for powder shadows to be used on top, meaning the pigment of the powder shows more.”

Fihema agrees, especially when it comes to complexion. “Cream formulas give natural movement and a lit-from-within glow, while powders are used strategically to set, and extend makeup wear.”

When discussing textures and finishes, ‘soft’ is the key word Chen uses to describe the current state of play. “Powders are being used more lightly, just to set, not to mask,” she explains. “And instead of chunky glitter, we’re seeing finer metallics and soft shimmers – they catch the light in such a flattering way.”

How salons can create a calm, luxury experience during peak season

The festive period is one of the busiest times in a salon, with an increased number of clients looking to treat themselves to a little pampering. With this in mind, how can salons ensure they are still providing a relaxing experience? It all comes down to timing…

“Glamming someone getting ready for a busy Christmas party can be super stressful, and the expectation on the makeup artist is even higher when it’s for an important event,” notes Utting.

“For me, ensuring there is enough time for glam is always the most important. Get there early to set up, have everything planned and be ready for changes! I always make sure everything is sanitised and ready to go.

“I like to treat my clients to a nice face massage before I start makeup, it relaxes them but also makes the skin look so much healthier!”

As we move into the busiest weeks of the year, one thing is clear: clients are embracing makeup that feels elevated yet effortless.

From the depth of burgundy tones to the warmth of toasted glamour and the freshness of luminous skin, this year’s party trends strike the perfect balance between impact and wearability. 

Texture is playing a major role too, with microfine metallics, soft shimmers and cream-and-powder layering helping artists create looks that hold up under party lighting and constant photographs.

With thoughtful prep, considered product choices and a calm approach behind the chair, MUAs can deliver makeup that not only lasts all night but makes clients feel confident, relaxed and ready to celebrate.

Q&A: Party Makeup Trends 2025

What are the biggest party makeup trends for 2025?
The key trends include burgundy and chocolate tones, toasted glamour with rich ambers and sculpted features, luminous “clean girl” skin, wearable metallic finishes, and softly layered cream-and-powder textures.

What makeup look is most flattering for winter events?
Luminous, softly sculpted skin paired with warm eye tones or microfine metallic accents works well for winter lighting and evening photography. The combination of glow plus definition tends to be universally flattering.

How can makeup artists ensure festive looks last all night?
Focus on skin prep, build colour in thin layers, and combine cream and powder textures for increased longevity. Opt for matte lip liners, long-wear stains and strategic powder placement to reduce movement.

What makeup photographs best in flash?
Satin or soft-glow foundations, well-hydrated skin, and finely milled powders tend to photograph the most seamlessly. Avoid heavy highlighter or products that cause flashback, especially under the eyes.

What textures and finishes are most popular right now?
Buildable creams, lightweight liquids and soft-set powders dominate 2025 makeup trends. MUAs favour products that enhance natural skin while allowing strategic powder for longevity and definition.

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What Happened When I Finally Tried Exosomes, The Biggest Skincare Trend Of 2025

What Happened When I Finally Tried Exosomes, The Biggest Skincare Trend Of 2025

What have you done to your face?” I ask a colleague visiting from Germany, his skin akin to that of a lit candle. “Exosomes,” he replies, smiling, passing a hand across his luminescent visage.

I’m not surprised. Recently, it’s been hard to move for talk of exosomes. A skin-rejuvenation treatment that’s reached our shores after years of popularity in South Korea, exosomes have become synonymous with radiant skin and minimal downtime – a beauty editor’s happy place. There are in-clinic exosome treatments and at-home options.

On social media, people are reporting back after having exosomes injected into their scalps for excess hair shedding. (This, I hasten to add, is not legal in the UK yet.) So what are these genius things and why have they got the skincare industry so abuzz?

What are exosomes?

“Exosomes are tiny, extra-cellular nano vesicles – very small particles that can penetrate easily and are involved in cell-to-cell communication,” facialist to the stars and editors alike, Sarah Chapman, explains to me.

Think of them like clever couriers carrying biological information between cells, all the while carrying proteins, lipids, peptides and other genetic material along with them. Most impressively, exosomes accelerate skin healing and skin regeneration.

These ultra-reparative, anti-inflammatory messengers target skin texture and hydration, as well as supporting collagen and elastin production, and maintaining the integrity of the skin barrier.

Where do exosomes come from?

In the UK, the only legal exosomes are those that aren’t derived from humans – though we do naturally produce them. Instead, fish, bovine, yeast-cultured and plant exosomes, which can be manipulated to mimic human exosomes, are all that’s currently on offer.

Celebrity facialist Shane Cooper uses E50 Korean exosomes, derived from the fibroblast cells of salmon, and says their concentration and efficacy rate has helped him to repair his own skin barrier and calm down rosacea flare-ups. (E50 Korean exosomes aren’t to be confused with polynucleotides, another salmon byproduct also used to stimulate cell regeneration.)

What happens in an exosome treatment?

The way exosomes are administered can vary, though they’re usually introduced to the skin via injection or applied to the skin after a round of microneedling. There is a third, needle-free way, but more on that later.

“Exosomes can be delivered into the skin via direct injection – mesotherapy style,” aesthetic doctor and founder of the eponymous clinic Dr David Jack tells me, “which is where tiny, superficial injections place the exosome solution precisely into the dermis [the inner of the two main layers in the skin].”

The method you’re most likely to come across is microneedling. “Microchannels are created in the skin, which then allow topical exosomes to penetrate,” Dr Jack says, making me think of a crumpet slathered in exosome-rich butter. These microchannels allow the exosomes to reach deeper into the skin and work their magic where it’s most needed.

What skin concerns can exosomes treat?

Besides being suitable for innumerable skin concerns – from acne scarring to improving skin volume and calming skin redness and irritation – exosome treatments are unique due to the remarkably short recovery times required.

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