The Skin Treatments That Actually Boost Collagen After 25

The Skin Treatments That Actually Boost Collagen After 25

Why collagen matters after 25

Collagen is the protein responsible for keeping skin firm, plump, and smooth. Beginning in our mid-twenties, natural collagen production gradually declines, which is why many people start noticing subtle changes in their skin texture and elasticity.

Osuna shared that stimulating your body to produce new collagen—not just protecting the collagen you already have—is one of the biggest advantages of professional treatments. She told E! that if she had to choose one treatment for collagen stimulation, she’d pick microneedling.

“With one microneedling treatment, we’re creating about 3 million microchannels across the face,” she explained. “Your skin responds by producing new collagen.”

Osuna said the treatment can stimulate significantly more collagen production than your skin would naturally produce after age 25, helping improve:

She said she especially loves the way microneedling restores smoothness and firmness over time. “You can have a great skincare routine,” she shared, “but microneedling addresses everything from a deeper level.”

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LUX MedSpa Brickell Announces Multiple 2025-2026 Industry Awards, Reinforcing Its Reputation as One of Miami's Most Reviewed Wellness Destinations

LUX MedSpa Brickell Announces Multiple 2025-2026 Industry Awards, Reinforcing Its Reputation as One of Miami’s Most Reviewed Wellness Destinations

Miami, FL, July 23, 2026 (GLOBE NEWSWIRE) — LUX MedSpa Brickell, a luxury wellness destination inside the SLS LUX Hotel in Brickell, has received several industry awards in 2025 and 2026, adding to its growing reputation as one of Miami’s most trusted wellness providers. The company has also reached more than 2,300 verified five-star Google reviews, showing the positive experiences shared by thousands of clients.

Guests enjoy a luxury spa day experience at LUX MedSpa Brickell in Miami, combining personalized wellness treatments, recovery-focused services, and world-class hospitality in the heart of Brickell.

Founded by Alan Araujo, LUX MedSpa Brickell combines advanced skincare and wellness treatments with a strong focus on customer service. The company aims to provide every guest with a personalized experience that supports both relaxation and overall well-being.

Among its recent achievements, LUX MedSpa Brickell earned Gold awards in the Miami-Dade Favorites competition for Best Day Spa, Best Med Spa, and Best Hotel Spa. It also received recognition for its massage and facial services, reflecting its commitment to high-quality care.

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These awards come at a time when more people are making wellness part of their everyday lives. Instead of treating spa visits as an occasional luxury, many consumers now see them as a way to reduce stress, recover from busy schedules, and improve their physical and mental health.

LUX MedSpa Brickell offers a variety of personalized services, including therapeutic massage, customized facials, lymphatic drainage, advanced skin treatments, couples experiences, and spa day packages. Located in the center of Brickell, the spa welcomes both local residents and visitors looking for a relaxing wellness experience.

“Our mission has always been to offer more than traditional spa treatments,” said Alan Araujo, Founder of LUX MedSpa Brickell. “These awards mean a lot because they show the trust our clients have placed in us. We want every guest to leave feeling refreshed, restored, and cared for.”

The company believes that excellent hospitality is just as important as the treatments themselves. By focusing on trust, personalized care, and long-term relationships, LUX MedSpa Brickell continues to build lasting connections with its clients.

The spa has also become a popular destination for business travelers and tourists visiting Miami. Its location inside the SLS LUX Hotel allows guests to enjoy luxury accommodations and wellness services in one convenient place.

In addition to its spa services, LUX MedSpa Brickell shares educational articles and online resources about recovery, self-care, stress management, and healthy living. These materials are designed to help people better understand the value of regular wellness routines and make informed choices about their health.

As interest in personalized wellness continues to grow, LUX MedSpa Brickell plans to keep improving its services while maintaining the high level of care that has earned the company its recent awards and strong client support.

To learn more about LUX MedSpa Brickell or explore its luxury spa day experiences, visit https://www.luxmedspabrickell.com/spa-day-miami.

LUX MedSpa Brickell logo

About LUX MedSpa Brickell

LUX MedSpa Brickell is a luxury wellness spa destination located on the 9th floor of the Iconic SLS LUX Hotel in Brickell, Miami. Founded by Alan Araujo, the company offers personalized wellness services, including skincare treatments, massage therapy, lymphatic drainage, and recovery-focused experiences. With more than 2,300 verified five-star Google reviews and several community awards, LUX MedSpa Brickell is known for combining quality care with exceptional customer service. The company is committed to helping clients relax, recover, and improve their overall well-being through personalized wellness experiences.

Media Contact

Company Name: Lux MedSpa Brickell

Contact Person: Alan Araujo

Email: [email protected]

Phone: +1(305) 988-9388

Country: United States

Website: https://www.luxmedspabrickell.com

Disclaimer: The expert opinions presented in this PR/Story are based on the extensive experience and knowledge of the source company. These views do not necessarily reflect the opinions of the news distribution company and its distribution partners. There is no offer to sell, no solicitation of an offer to buy, and no recommendation of any medical treatment, product, or service in this article. Moreover, nothing contained in this should be construed as medical advice or a recommendation to start, stop, or change any medical treatment or medication. It is your responsibility to determine whether any medical treatment, product, or service is appropriate for you based on your health objectives, medical condition, and risk tolerance. Consult your healthcare provider regarding your specific medical situation. The news distribution company and its distribution partners do not endorse or guarantee the accuracy, completeness, or reliability of the information shared by the guest. Viewers are encouraged to consult with their own healthcare professionals or conduct their own research when making decisions related to medical topics. The source company is the one issuing this release. Please contact them directly for further information.

CONTACT: Media Contact

Company Name: Lux MedSpa Brickell

Contact Person: Alan Araujo

Email: [email protected]

Phone: +1(305) 988-9388

Country: United States

Website: https://www.luxmedspabrickell.com

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Glamour South Africa

The art of Winter Wellness and the Ubusika Ritual that invites Joburg to slow down…

As Johannesburg settles into its quieter, cooler months, the Spa at Four Seasons Hotel The Westcliff invites guests to embrace winter as a season of restoration rather than retreat. This winter, the hotel introduces its newest signature offering, the Ubusika Ritual, a thoughtfully curated wellness journey inspired by the isiZulu word for winter, ubusika.

Designed to restore warmth, stillness and balance, the ritual combines deeply grounding massage techniques, nourishing skincare and calming scalp therapy, while allowing guests to personalise their experience by choosing from three organic West African shea butter blends. More than a seasonal treatment, it reflects a growing appreciation for intentional self-care, African wellness traditions and the luxury of slowing down.

“There is something about winter that invites us to soften,” says Brenda Magome, Spa Manager at Four Seasons Hotel The Westcliff, Johannesburg. “The days draw in, the rhythm gentles, and the attention we give ourselves becomes more intentional. The Ubusika Ritual was created in that spirit: a generous, layered experience crafted to nurture both body and mind, leaving guests feeling radiant and entirely themselves.”

Beyond the treatment room, guests are encouraged to linger in the spa’s relaxation spaces, enjoy the heated outdoor lap pool, sauna and steam room, or extend their wellness escape with an overnight stay overlooking Johannesburg’s leafy Westcliff hillside. Alongside Ubusika, the Spa’s winter offering also includes the immersive four-hour Ubuhle Nokuphumula ritual and the invigorating African Traveller treatment, creating a collection of experiences designed to meet different wellness needs throughout the season.

We spoke to Brenda Magome about the inspiration behind the Ubusika Ritual, the importance of embracing African wellness traditions, and why winter is the perfect time to slow down, reconnect and prioritise self-care.

As Johannesburg settles into its quieter, cooler months, the Spa at Four Seasons Hotel The Westcliff invites guests to embrace winter as a season of restoration rather than retreat.

GLAMOUR: The Ubusika Ritual is inspired by the Zulu word for winter. How did the concept come about, and what does winter wellness mean to you in the context of Johannesburg’s colder months?

Brenda Magome: The inspiration behind Ubusika came from viewing winter not just as a change of season, but as an invitation to reconnect with ourselves. In isiZulu, ubusika means winter, a time when nature slows down, rests and restores. At Four Seasons Hotel The Westcliff, we want to invite guests to embrace winter differently. This ritual is about creating a moment of genuine care. It is warmth through touch, comfort through scent, and restoration through time intentionally set aside. It allows guests to step away from the demands of the day and return to themselves feeling renewed.

GLAMOUR: You describe winter as a season that invites us to “soften.” How do you see guests’ wellness needs changing during winter compared to other times of the year? 

Brenda: Winter naturally invites us inward. At the Spa, we often see guests seeking treatments that feel more nurturing, grounding, and restorative during this season. 

As temperatures cool, the skin often asks for deeper nourishment – skin can become drier, muscles more tense, and many seek an emotional need for rest. This is where winter wellness becomes so powerful. It is not simply about a massage or skincare; it is about creating a full sensory pause, one that allows the body to soften, the mind to settle, and our guests to feel more balanced than when they arrived. 

GLAMOUR: The Ubusika Ritual combines massage, skincare and scalp therapy in one journey. What was the thinking behind this layered approach to relaxation and restoration? 

Brenda: The Ubusika Ritual was designed as a complete journey, reflecting the idea that true restoration is rarely one-dimensional. Each element cares for a different part of the guest’s wellbeing, while coming together as one thoughtful, sensory ritual. 

The skincare element nourishes and replenishes through the guest’s chosen shea butter blend from Terenaka’s natural formulations, each one created for a different mood and effect. 

Whether you are drawn to the calming notes of jasmine, geranium, and chamomile, the uplifting freshness of sweet orange and lime, or the deeper nourishment of baobab and mongongo nut oil, the chosen blend helps set the tone for the ritual. It is this thoughtful harmony of touch, scent and mood that makes the experience feel both deeply personal and genuinely restorative. 

The art of Winter Wellness and the Ubusika Ritual that invites Joburg to slow down…

GLAMOUR: Personalisation is at the heart of the experience. Could you tell us more about the three shea butter blends and how guests typically choose between African Sunset, African Daybreak and African Storm? 

Brenda: Personalisation is one of the most meaningful elements of the Ubusika Ritual, as it invites each guest to begin the experience by tuning into what they need in that moment. These blends come directly from Teranaka’s natural formulations, and each offers a distinct mood and sensory direction. 

African Sunset, with jasmine, geranium and chamomile, feels soft and calming, ideal for guests seeking to unwind. African Daybreak, with sweet orange and lime, brings a sense of brightness and renewal, while African Storm, enriched with baobab and mongongo nut oil, offers deeper nourishment and comfort, especially during the colder winter months. 

GLAMOUR: The ritual places a strong emphasis on intentional touch and slowing down. Why do you think these elements are increasingly important in today’s fast-paced world? 

Brenda: In a world shaped by constant movement, connection and digital noise, moments of true stillness have become increasingly rare. This is why intentional touch sits at the heart of the Ubusika Ritual. 

We created this treatment to offer more than physical relaxation. Set within the calm of our hillside Spa, it becomes a moment of presence, where every movement, product and pause is considered with care. Through expert touch, intuitive service and a nurturing environment, guests are invited to step away from the pace of everyday life and return to a deeper sense of balance. 

GLAMOUR: The Spa incorporates African ingredients such as mafura butter, baobab, mongongo nut oil, and marula. How important is it for Four Seasons Hotel The Westcliff to celebrate local and regional wellness traditions? 

Brenda: It is incredibly important. Africa has a rich heritage of natural ingredients and wellness traditions that have been used for generations. For us, luxury wellness should feel rooted in its surroundings. By incorporating these elements, we celebrate Africa’s beauty, wisdom, and resources, allowing guests to connect through scent, touch, and the story behind each ingredient. 

GLAMOUR: Beyond the treatment itself, guests are encouraged to linger and enjoy the relaxation spaces, pool, sauna, and steam room. How does this extended spa experience contribute to overall well-being? 

Brenda: Wellness doesn’t end in the treatment room. The moments before and after are just as important. After the Ubusika Ritual, guests can ease into the Spa’s serene relaxation spaces, spend time beside the heated lap pool, or enjoy the restorative warmth of the sauna and steam room. These moments allow the body to remain relaxed, the mind to settle, and the benefits of the treatment to unfold more deeply. 

For those who wish to savour the experience a little longer, we have just introduced a new Afternoon Tea in the Lobby Lounge & Bar, the perfect place to head to after a morning of relaxation, or extend your overall well-being by checking in and enjoying a well-deserved staycation. 

GLAMOUR: Couples can enjoy the Ubusika Ritual side by side in the couples’ suite. Are you seeing growing interest in shared wellness experiences, and what makes them so meaningful?

Brenda: Yes, we are definitely seeing a growing desire for shared wellness experiences, not only between couples, but also between friends, family members, and guests who want to spend time together in a more considered, restorative way. I think a shared ritual creates space for two people to pause, reconnect, and enjoy the quiet luxury of being cared for side by side. It feels calm, intimate, and restorative. 

GLAMOUR: Alongside Ubusika, the Spa is offering Ubuhle Nokuphumula and The African Traveller. How do these rituals cater to different wellness goals and guest preferences? 

Brenda: Each ritual has its own purpose. Ubusika focuses on winter restoration: warmth and renewal. Ubuhle Nokuphumula is a four-hour indulgence that celebrates beauty and relaxation. The African Traveller is a sensory journey, rooted in Africa’s richness. 

Together, these treatments offer different pathways into wellbeing. Whether a guest is looking for calm, indulgence, reconnection or sensory escape, there is a ritual that meets them where they are. 

GLAMOUR: What are some of the most common signs that someone may be overdue for a wellness reset, and how can spa rituals help restore balance? 

Brenda: The signs are often quiet at first: a sense of fatigue that rest does not fully ease, tension held in the body, or the feeling of moving through the day without being fully present. A spa ritual offers a considered pause. Through intentional touch, calming scents, nourishing products and a peaceful environment, the body is encouraged to release while the mind is given space to settle. 

At the Spa at Four Seasons Hotel The Westcliff, wellness is approached with intuition and care. The intention is not only to create relaxation in the moment, but to restore a sense of balance that guests can carry with them long after they leave the Spa. 

GLAMOUR: Luxury wellness continues to evolve globally. What trends are you seeing among South African spa guests, and how is the Spa at Four Seasons Hotel The Westcliff responding to those expectations? 

Brenda: Guests are seeking authentic, meaningful wellness, personalisation, natural ingredients and connection. The Spa responds by offering immersive rituals, tailored to each guest, rooted in Africa’s cultural and botanical richness. 

GLAMOUR: For someone considering their first visit to the Spa this winter, what would you say makes the experience at Four Seasons Hotel The Westcliff uniquely memorable? 

Brenda: A first visit to the Spa at Four Seasons Hotel The Westcliff, Johannesburg is memorable for the way each detail comes together: the beauty of the setting, the warmth of the welcome, the expertise of our therapists, and the quiet sense of care woven throughout the experience. 

Set above the city, the Spa feels removed from the pace of Johannesburg, while still deeply connected to its setting. Guests leave not only feeling relaxed, but with a renewed sense of ease that stays with them long after they depart. 

After navigating Johannesburg’s bustling traffic, arriving at Four Seasons Hotel The Westcliff feels like stepping into another world. The city’s relentless pace fades almost instantly, replaced by birdsong, lush gardens and a sense of quiet that sets the tone for the afternoon ahead.

From the moment I arrive, the hospitality is effortless. A friendly member of staff arranges for a golf cart to whisk me up the winding pathways to the Spa, a thoughtful touch that immediately signals you’re about to leave the outside world behind.

Inside, I’m greeted with a warm welcome drink before completing a short consultation form. Soon after, I’m shown to the beautifully appointed changing room, where every detail has been considered. Plush robes and slippers await, while thoughtful amenities—from a hairdryer to luxury toiletries and even dental hygiene essentials—make it easy to freshen up before or after a treatment.

Before my appointment, I settle into the relaxation lounge overlooking the heated pool. Framed by blue Highveld skies and winter sunshine, the view is as restorative as the spa itself. With a steaming cup of herbal tea in hand, I sink into one of the daybeds, feeling my shoulders begin to drop. It feels as though the weather has conspired to create the perfect backdrop for slowing down.

The Spa at Four Seasons Hotel The Westcliff

The experience begins with a soothing foot ritual that gently signals the transition from the outside world into a space of complete relaxation. Then it’s time for the Ubusika Ritual, the Spa’s signature winter treatment inspired by the isiZulu word for winter.

The massage unfolds slowly and intentionally, each movement easing away layers of tension I hadn’t realised I was carrying. Warm, nourishing shea butter glides over my skin, while the therapist’s intuitive touch feels both deeply therapeutic and incredibly calming. The ritual seamlessly combines massage, skincare and scalp therapy, creating a treatment that is as restorative for the mind as it is for the body.

Somewhere between the grounding back massage and the soothing scalp massage, I drift off completel, a sure sign that my body has surrendered to the experience. For a blissful moment, there are no emails to answer, no deadlines to meet and no traffic to battle, only the comforting rhythm of expert hands and the quiet luxury of uninterrupted stillness.

When the treatment comes to an end, I linger in the relaxation area rather than rushing back to reality. It feels fitting that the Spa encourages guests to take their time, whether that means enjoying the heated pool, sauna and steam room, or simply sitting with another cup of tea while the benefits of the treatment continue to unfold.

The Ubusika Ritual is more than a massage; it’s an invitation to embrace winter differently. Rather than resisting the slower pace of the season, it encourages you to lean into it—to pause, reset and reconnect with yourself. By the time I leave, I feel lighter, warmer and noticeably calmer. And as I make my way back into the city, the traffic somehow seems a little easier to face.

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How cosmetic dermatologists are using AI to create personalised skin and hair treatments |

How cosmetic dermatologists are using AI to create personalised skin and hair treatments |

Artificial intelligence (AI) is rapidly becoming part of cosmetic dermatology, not as a replacement for dermatologists, but as a powerful clinical tool that helps them assess skin, personalise treatments and improve patient outcomes. From analysing high-resolution facial images to predicting how a person’s skin might respond to laser procedures, AI is reshaping the way cosmetic concerns such as wrinkles, pigmentation, acne scars and hair loss are evaluated and managed.A 2024 review titled ‘Artificial Intelligence in Dermatology: A Systematic Review of Its Applications in Melanoma and Keratinocyte Carcinoma Diagnosis’ published in the Journal of Cosmetic Dermatology found that AI is already being integrated into skin assessment, treatment planning, dermocosmetic product development and hair disorder management. Machine learning and deep learning models are enabling more personalised approaches, while image-analysis systems are helping clinicians identify subtle changes that may be difficult to detect with the naked eye. At the same time, researchers emphasise that AI remains a decision-support tool and not a substitute for clinical expertise.

AI is changing cosmetic dermatology beyond chatbots and skin filters

One of AI’s biggest contributions to cosmetic dermatology is its ability to process thousands of facial features simultaneously. Advanced imaging platforms and AI-powered software can evaluate wrinkles, pigmentation, pore size, redness, hydration and skin texture within seconds, giving dermatologists objective measurements before recommending treatment. According to the review, some platforms use facial imaging to provide detailed skin analyses, while consumer-focused applications generate personalised skincare recommendations by analysing an individual’s skin characteristics and environmental factors. Rather than relying solely on visual observation, dermatologists can use these digital assessments to tailor chemical peels, laser therapies, injectables and skincare regimens more precisely to each patient. This level of personalisation is particularly valuable because skin ageing, pigmentation and acne vary widely depending on genetics, lifestyle, sun exposure and skin tone. AI helps combine these variables into a more comprehensive assessment that supports clinical decision-making.

Cosmetic dermatologists are also using AI to improve hair restoration and aesthetic procedures

Artificial intelligence is extending beyond facial skincare into hair and scalp treatments. The review highlights that AI algorithms are increasingly being used to assess hair density, identify early signs of hair loss and monitor treatment responses over time. By comparing sequential photographs, clinicians can objectively evaluate whether therapies for androgenetic alopecia or other hair disorders are producing measurable improvements. AI is also improving cosmetic procedures by helping predict treatment outcomes. Machine-learning models can analyse patient characteristics alongside previous clinical data to estimate how someone may respond to laser resurfacing, pigmentation treatments or other aesthetic procedures. This allows dermatologists to customise treatment settings, minimise potential complications and provide patients with more realistic expectations before beginning therapy.Speaking to Women’s Health, Dr Michelle Henry, a board-certified dermatologist, said patients at her practice can use AI-powered tools to scan their faces and analyse their skin while waiting for their appointment. The technology provides an initial assessment that helps streamline consultations and gives both the patient and dermatologist a more detailed understanding of concerns before treatment begins.However, Dr Henry also cautioned that AI still has important limitations. She told Women’s Health that her research team often extends the duration of clinical trials to ensure participants represent a broader range of skin tones. Even so, she noted that progress takes time. Until AI training datasets better reflect the full diversity of human skin, these systems will continue to have blind spots, particularly when assessing cosmetic concerns or recommending treatments for people with darker skin tones.

AI is helping patients visualise results before treatment

According to Wiley Online Library, one of the most visible applications of AI in cosmetic dermatology is treatment simulation. Newer AI-powered software can generate realistic visualisations showing how a patient’s appearance might change after fillers, laser procedures or skin rejuvenation treatments. These simulations are not guarantees of results but serve as educational tools that help patients better understand potential outcomes and communicate their expectations more effectively. According to experts interviewed by Women’s Health Magazine, these visualisation tools are also helping improve doctor-patient communication by making consultations more interactive and allowing treatment goals to be discussed using personalised digital models instead of generic before-and-after photographs.

AI is transforming cosmetic dermatology but dermatologists remain essential

Despite its rapid progress, AI has clear limitations. The 2024 review notes that many algorithms still require broader clinical validation and more diverse datasets to ensure reliable performance across different skin tones, ages and ethnic groups. Bias in training data remains a significant challenge, particularly for populations historically underrepresented in dermatological image databases. Researchers therefore agree that AI should complement, not replace, medical expertise. Dermatologists combine imaging results with medical history, physical examination, patient preferences and clinical judgement in ways that current AI systems cannot replicate.As cosmetic dermatology continues to embrace digital technologies, AI is likely to become an increasingly valuable assistant rather than an autonomous decision-maker. Used responsibly, it has the potential to deliver more personalised skin and hair treatments, improve treatment planning and enhance patient education, while keeping the dermatologist firmly at the centre of care.

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Has the word 'holistic' lost its meaning in the beauty industry?

Has the word ‘holistic’ lost its meaning in the beauty industry?

The term “holistic” is widely used across beauty, spa and wellness, but many therapists argue it has become diluted through overuse in marketing. Kathy Scott explores what holistic beauty really means, how the definition has evolved and whether the industry risks losing the term’s original significance.

In beauty and wellness, “holistic” has become one of the most overused words in the room. That is not entirely a bad thing, as it reflects a shift in client thinking.

People are asking better questions and looking beyond quick fixes, showing more interest in sleep, stress, nutrition, hormones and long-term skin health rather than just surface-level results.

The issue is that as “holistic” has become more marketable, it has also become more vague. It is now used to describe a wide range of services and philosophies, many of which differ significantly in training and depth of practice.

When one word is stretched to cover everything, the public loses clarity and practitioners lose distinction.

I say this as someone who identifies as a holistic skin practitioner. My background includes homeopathy, massage, reflexology, beauty and skin, and I came to that title because no single label captured the way I work. My practice sits at the meeting point of beauty and complementary therapy.

What does holistic practice really mean?

Holistic practice goes beyond adding a few wellness questions to a consultation form. It involves working with the whole person rather than focusing only on the visible symptom.

Skin is influenced by far more than products and procedures, and factors such as lifestyle, stress, emotional wellbeing, habits and daily rhythms all play a role.

But for me, genuine holistic practice extends even further. Alongside the physical and emotional aspects, there may also be an energetic or spiritual dimension.

These areas are harder to measure and do not sit neatly within a conventional clinical model, but they are part of many traditional holistic disciplines.

For those trained in that way, this is an integral part of the work. Not every practitioner will work at that level, and not every client will want it, which is entirely valid.

But if we are going to use the word “holistic”, it is worth recognising that, at its deepest level, it has historically meant more than symptom management with a lifestyle layer.

Why is the term ‘holistic’ being used differently across the beauty industry?

Over the past 18 months, I have paid closer attention to how the term is being used across the industry, and a few patterns have emerged.

First, “holistic” is now being used to market services that would never previously have associated themselves with that term. Second, it no longer means the same thing from one business to the next. And third, it has become a buzzword – shorthand for “we care” or “we look at lifestyle too”.

This is where the issue begins. If a clinic describes itself as holistic because it asks about sleep and stress or recommends supplements, that may reflect an effort to see the client in context but it is not enough to claim holistic practice in the fullest sense of the word.

This is not a criticism of therapists or clinic owners who are evolving their services in response to changing client demand. The industry should evolve and take greater account of the wider factors that influence skin health and wellbeing.

However, there is a difference between being holistic-informed and being a qualified holistic practitioner. One may involve expanding consultation style and knowledge of lifestyle factors, while the other is rooted in a deeper framework of training, philosophy and professional boundaries.

What is a holistic skin practitioner?

This lack of clarity matters for clients, who deserve to know what they are booking into. At present, the word “holistic” offers very little certainty. 

One practitioner may be offering an integrative, whole-person approach grounded in years of complementary therapy training, while another may simply be incorporating a broader consultation style alongside a conventional treatment menu, and others using it to signal something natural or wellness-led.

Holistic practice is not defined by the questions you ask alone, but by what you are trained to recognise and hold in the client in front of you. 

Physical symptoms may sit alongside emotional or deeply personal layers, and understanding how to respond, where your role begins and ends, and when to refer on requires both training and experience.

Why training and regulation matter in holistic beauty

This is also why education and regulation matter. Too many short, poorly regulated courses promise professional identity without delivering professional depth.

When complex modalities are condensed into a weekend certificate and sent straight into the marketplace, the public is left to assume that all qualifications are equal, which is not the case.

Practitioners who have invested years in study, practice, supervision and continuing professional development are right to question the impact this has on the credibility of their field.

If we are serious about standards in advanced aesthetics, we should apply the same level of seriousness to holistic practice. Regulation, transparency and training quality should not matter only when a treatment involves a needle. 

They also matter when a practitioner is working with vulnerability, trust, health narratives and the broader wellbeing of the person in front of them.

Is holistic beauty evidence-based?

I also believe we need to challenge the assumption that holistic means soft, vague or less effective. Done well, holistic skin practice can deliver significant and lasting change. 

It simply works from a broader understanding of the person and often from a different philosophy of care.

It asks not only what needs to be treated, but what needs to be understood. It respects the process as well as the outcome. And for those of us who work this way, that is not a weakness.

This is not about ownership of a word, but about responsibility in how it is used. 

Has the word ‘holistic’ lost its meaning?

If “holistic” is to remain meaningful, the industry needs to be more precise about what it describes. 

Clearer distinctions are needed between holistic-inspired branding, holistic-informed consultations and fully qualified holistic practice, and the training behind the title should be recognised and respected.

If every business can call itself holistic, regardless of depth or training, the word risks losing its meaning entirely.

About the expert author

Kathy Scott is a holistic therapist and owner of Ginger Tree Holistic Skin Clinic near Richmond, North Yorkshire, where she specialises in bespoke holistic face and body treatments, combining non-invasive methods with medical-grade products.

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Novoflö Launches Certified Premium Shower Filter to Redefine Step Zero in Skincare and Anti Aging Routines

Novoflö introduces a premium, certified shower filtration system designed to address the most overlooked step in modern skincare and wellness routines.

— Novoflö introduces a premium, independently certified shower filtration system that is NSF, CE, RoHS, SGS, and ISO certified, designed to address the most overlooked step in modern skincare, hair care, and anti aging routines. Recently recognized as an award winning brand in the wellness and personal care space Evergreen Award for Best Shower Filter for Skin & Hair in Germany of 2026 award. Novoflö is bringing a new perspective to beauty by placing water quality at the foundation of every skincare and haircare routine.

The global skincare industry is valued at more than 200 billion dollars, with consumers continuing to invest in serums, moisturizers, and advanced anti aging treatments. Yet many still question why their routines fail to deliver the expected results. Novoflö, a premium shower filtration brand founded in 2025, believes the missing element is not another skincare product. It is the quality of the water used every day.

Step Zero: Where Every Routine Actually Begins

Novoflö is introducing a new framework for how consumers think about skincare, hair care, and anti aging routines: Step Zero. Before the retinol. Before the Vitamin C serum. Before the cleanser, toner, or moisturizer. There is a shower. For millions of people, that first daily step may be working against every product that follows.

Tap water, even in modern cities, commonly carries chlorine, heavy metals, hard minerals, microplastics, and other impurities. These elements do not simply rinse away. Chlorine can strip the skin’s natural moisture barrier and contribute to oxidative stress, one of the biological processes associated with visible skin aging. Hard minerals may leave deposits on the skin and hair, affecting the surface that many skincare and anti-aging products are designed to support. The result is a daily cycle in which shower water may reduce the effectiveness of an otherwise consistent beauty routine.

Rather than positioning itself as another skincare product, Novoflö introduces Step Zero as the foundation that comes before every other step. By improving the quality of shower water first, the company believes consumers can create a stronger starting point for healthier looking skin and hair.

“We did not set out to build a filter. We set out to fix a blind spot,” said the Founder of Novoflö. “Millions of people are investing seriously in their skin and hair, especially in anti-aging, but they are showering in water that undoes those efforts every single day. Novoflö exists to close that gap. That is what Step Zero means.”

Novoflö describes itself as the world’s first Step Zero shower filtration brand, introducing a category focused on improving the quality of water before any skincare or haircare product is applied.

Certified to International Standards Before Anything Else

In a wellness category where unverified claims are common, Novoflö has pursued one of the broadest independent certification profiles available in the shower filtration category.

The shower filter is supported by internationally recognized certifications that reflect product safety, quality, and manufacturing excellence.

  • NSF Certification confirms the product meets globally recognized standards for water filtration safety and performance through rigorous independent testing.
  • CE Marking confirms compliance with European health, safety, and environmental protection requirements for products sold throughout the European Economic Area.
  • RoHS Compliance verifies the product is manufactured without specified hazardous substances that are restricted under European regulations.
  • SGS Certification provides independent verification of product quality, safety, and testing by one of the world’s leading inspection and certification organizations.
  • ISO Certification demonstrates that manufacturing follows internationally recognized quality management systems focused on consistency, reliability, and continual improvement.

Few brands in the shower filtration category can point to this breadth of independent third party validation across both safety and performance. For consumers choosing a product that comes into contact with their body every day and supports the foundation of their skincare and anti aging routine, these certifications provide reassurance that product performance is supported by recognized external standards rather than marketing claims alone.

Understanding the Science Behind Everyday Water

The effects of chlorine and hard minerals on skin and hair have been studied within dermatological and water quality research. Chlorine is widely used in municipal water systems to eliminate harmful microorganisms and maintain safe drinking water. While essential for water treatment, it may also reduce the natural oils and moisture that help support healthy looking skin and hair.

Novoflö presents this as a wellness consideration that aligns with growing consumer interest in preventative skincare and anti aging. Rather than attempting to correct damage after it occurs, the Step Zero philosophy encourages improving the quality of water before the skincare routine begins.

“Chlorine is designed to eliminate harmful organisms in water treatment,”. “That same process can also affect the natural moisture your skin and hair work to maintain. No serum can fully compensate for that. Our goal is to improve the quality of the water people experience every day.”

Designed for Modern Bathrooms and Daily Rituals

Many shower filters prioritize function while overlooking design. Novoflö was developed to complement contemporary bathrooms with a polished chrome finish, compact profile, and clean aesthetic that integrates naturally alongside premium skincare products.

The filtration system installs within minutes without specialized tools or plumbing experience while maintaining consistent water pressure through its multi layer filtration design. Available in multiple finishes, the product is designed to fit seamlessly into modern wellness focused homes.

Leadership Driven by Healthcare and Aesthetics

Novoflö was founded by a serial entrepreneur with more than two decades of experience across healthcare, technology, and marketing. His experience leading medical aesthetics businesses helped shape the company’s focus on addressing everyday environmental factors that influence skin health.

“I’ve spent years watching people invest significant amounts into treating skin and hair concerns that may begin with the water they shower in every day,”. “The moment people make that connection, everything changes.”

The company’s philosophy is simple. Real self care starts before skincare begins. It starts with the water.

Building the Future of Step Zero Wellness

Following its recent launch, Novoflö is expanding across Europe and the Middle East while introducing consumers to the Step Zero philosophy. The company plans to broaden its portfolio into additional home and personal wellness solutions that help improve the everyday interaction between people and their environment through certified engineering, thoughtful design, and science informed innovation.

About Novoflö

Novoflö is an award winning premium shower filtration brand founded in 2025 on the belief that beauty and wellness begin at the source. The company developed the world’s first Step Zero shower filtration concept, encouraging consumers to prioritize water quality before every skincare and anti aging routine. Combining modern design with NSF, CE, RoHS, SGS, and ISO certified engineering, Novoflö offers premium shower filtration systems that install within minutes without tools while supporting healthier looking skin and hair.

Learn more at https://novoflo.de/ or contact the company at [email protected].

Contact Info:
Name: Novoflö Business Development Team
Email: Send Email
Organization: Novoflö
Website: https://novoflo.de

Release ID: 89196979

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Skin & Vine Launches Digital Defense Skincare Line to Address the Realities of Modern Screen-Driven Living and Wellness Through Advanced Electrospun Nanofiber Delivery Technology

Skin & Vine Launches Digital Defense Skincare Line to Address the Realities of Modern Screen-Driven Living and Wellness Through Advanced Electrospun Nanofiber Delivery Technology

Looking ahead, Skin & Vine is preparing to introduce what may become its most significant innovation yet. Scheduled for launch in Fall 2026, Digital Reset™ will feature an advanced electrospun nanofiber delivery platform designed to complement the brand’s Digital Defense™ philosophy. Rather than focusing solely on ingredients, Digital Reset™ introduces a new way to deliver skincare—using water-free nanotechnology engineered to help optimize the delivery of concentrated active ingredients to the skin. Whether experienced as a professional spa treatment, a complete 7-Day Digital Reset™ program, or a single-use recovery treatment before a special event, Digital Reset™ reflects Skin & Vine’s belief that the future of skincare lies not only in the formula—but in the technology that delivers it.

The upcoming SCREEN READY Performance Cosmetics line represents another strategic expansion. Designed for individuals who want their cosmetics to do more than enhance appearance, SCREEN READY products are formulated with skin-supportive ingredients that work throughout the day, even during extended screen sessions. This fusion of performance cosmetics and skincare reflects the brand’s understanding that modern consumers want multifunctional products that respect both their time and their skin.

Skin & Vine’s target audience includes professionals, entrepreneurs, caregivers, and wellness-conscious consumers who recognize that their daily habits—including hours of screen time—play a role in their skin health. The brand does not position itself as alarmist about technology; rather, it takes a balanced, solutions-oriented approach that acknowledges digital life as a permanent fixture and offers thoughtful skincare to match.

The brand is currently available through Beauty Bridge, with additional partnerships and retail opportunities in development. As Skin & Vine continues to grow, its foundation remains rooted in the belief that luxury skincare should evolve alongside the lifestyles of the people who use it. For consumers navigating the realities of a screen-saturated world, Skin & Vine offers a brand that finally speaks to their experience.

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how spa technology is supporting therapists and guests

how spa technology is supporting therapists and guests

Published
02nd Jul 2026

Touchless wellness treatments are gaining ground as spas and salons use technology to enhance relaxation, recovery and personalisation while supporting therapist wellbeing

As spas evolve to meet changing guest expectations, a growing number are turning to “touchless” and therapist-light wellness experiences – treatments that use sound, vibration, heat, light and recovery technology to deliver wellbeing benefits with minimal hands-on intervention.

But despite the terminology, industry leaders are clear on one thing: this is not about replacing therapists.

Instead, these experiences are being used to support therapist wellbeing, create more flexible treatment journeys and give guests greater autonomy over how they relax and recover.

From immersive sound therapy pods to vibro-acoustic loungers, infrared saunas and compression therapy systems, spas are increasingly blending technology with traditional wellness principles to create experiences that are as operationally smart as they are commercially appealing.

For many operators, the rise of therapist-light wellness has been driven by changing consumer behaviour.

Guests are seeking more flexible, personalised experiences that fit around modern lifestyles, and they’re increasingly open to treatments that don’t follow the traditional therapist-client format.

At Aqua Sana Forest Spa, this philosophy has shaped the brand’s multi-sensory spa journeys.

Laura Freeman, group spa manager at Aqua Sana Forest Spa, explains, “Our spas are designed as journeys rather than single treatments, allowing guests to move through a series of nature inspired experiences that engage the senses through heat, water, light, sound and scent.”

Rather than relying solely on therapist-led treatments, guests are encouraged to tune into what they need in the moment, moving through the spa while accessing optional wellbeing sessions such as sound bathing, sleep sessions and sauna rituals.

“Guests value the freedom of self-guided experiences, which support deeper relaxation and allow them to disengage from the outside world in a way that feels personal and unforced,” says Freeman.

The approach also reflects a broader industry move towards immersive wellness environments that work through atmosphere and sensory design as much as direct touch.

Aqua Sana Forest Spa’s Forest Serenity Suite at Woburn Forest offers immersive touchless wellness experiences using sound and vibration therapy.

How spa technology is enhancing immersive wellness

The next evolution of this trend is increasingly technology-led. Aqua Sana’s new Forest Serenity Suite at Woburn Forest, which launched in May, introduces fully immersive touchless therapy experiences centred around Gharieni Welnamis loungers.

Designed as a dedicated touchless wellbeing sanctuary, the space features six treatment pods offering sound and vibration therapy using binaural beats, therapeutic frequencies and synchronised vibrations transmitted through the treatment bed.

The experience combines neuroscience-backed relaxation technology with forest-inspired sensory immersion, including visuals projected onto the ceiling and bespoke soundscapes created from environmental data gathered within Woburn Forest itself.

Freeman believes these environments demonstrate how technology can enhance wellbeing while remaining largely self-guided. “This immersive sound and vibration offers guests a new way to experience wellbeing,” she says.

“It demonstrates how carefully designed environments, and technology can deliver meaningful results while remaining largely self-guided.”

Importantly, operators stress that technology is being used to complement human expertise.

“At Aqua Sana Forest Spa, these environments work both independently and alongside traditional hands-on treatments, enhancing their impact rather than replacing them,” Freeman adds.

That balance between technology and therapist expertise is echoed at Sæl Spa, the new longevity-focused wellness destination which opened at Fulham Pier in May.

Recovery treatments become the new wellness language

At Sæl Spa, recovery technologies such as compression therapy, red light therapy, PEMF tools and vibro-acoustic loungers are positioned as part of a wider wellness ecosystem focused on longevity, performance and everyday function.

Head of Sæl Spa Michaela Hurst says, “We see wellness as something that should support how you live, perform and recover on a day-to-day basis. It’s not just about relaxation; it’s about giving the body what it needs to function at its best.”

The spa integrates diagnostics, movement and recovery technologies into personalised treatment pathways designed to deliver both immediate and long-term results.

“Standalone treatments have their place, but the real impact comes when everything is connected,” says Hurst. “When you layer movement, recovery and diagnostics together, you’re able to create something more personalised and effective rather than a one-off experience.”

Many of these recovery-led treatments require minimal therapist involvement during the session itself. Compression therapy, red light therapy and vibro-acoustic loungers allow guests to experience guided recovery more autonomously while still feeling supported.

“It’s not about removing the human connection,” Hurst says. “It’s allowing guests to choose what’s right for them in that moment.”

This results-driven positioning is resonating with increasingly wellness-literate consumers. “There’s a growing awareness around recovery and performance, and guests are much more open to treatments that feel purposeful and results-driven,” she says.

“We’re seeing a real shift towards guests wanting more from their time. People are busy, they’re time poor, and when they carve out space for wellness, they want it to truly count.”

How therapist-light treatments can support staff wellbeing

While the commercial appeal of therapist-light wellness is clear, operators are keen to avoid any suggestion that technology could replace therapists altogether.

Instead, many see these treatments as a way to create more sustainable working models in an industry where physical burnout and therapist retention remain significant challenges.

At Aqua Sana, lower-labour experiences allow therapists to focus on more specialist, high-touch services where skill and human connection matter most.

“These experiences help relieve some of the physical intensity associated with hands-on treatments, supporting even workloads and contributing to a working environment that therapists can sustain long term,” Freeman explains.

Similarly, Hurst says recovery technologies create more balance within therapists’ working days.

“It reduces reliance on purely manual treatments, keeping a sustainable way of working and easing day to day pressure – we need more modalities to help therapists perform consistently throughout their day because it’s a very hard role to sustain.”

The therapist’s role itself may also evolve as wellness becomes increasingly consultative and personalised.

“Definitely,” Hurst says when asked whether technology allows therapists to focus more on consultation and personalisation. “It shifts the role slightly towards being more consultative, which ultimately creates a better experience for the guest.”

Freeman agrees, adding, “The therapist’s role will continue to shift towards delivering highly personalised, specialist treatments, while guiding guests through a more holistic and immersive wellbeing journey.”

What touchless wellness means for salons and urban spas

The trend is extending beyond destination spas into salon and urban wellness environments too.

Gina Conway Salon & Spa in London has introduced wellness pods offering automated massage experiences alongside infrared sauna sessions designed to support relaxation, circulation and recovery.

Founder Gina Conway says the decision to introduce wellness technology was personal, following her own experience of stress, menopause symptoms and chronic pain.

“I had to discover through research, trial and error, and finally found some beautiful nervous system and cellular recovery health technology that really made a difference,” she says.

Conway also sees therapist-light wellness as a valuable way to support staff wellbeing in an industry known for physical burnout.

“Hairdressing and beauty therapy is physically hard work,” she says. “Our therapists are on their feet all day, using their bodies, and that takes a toll over time. Burnout is something I take really seriously.”

She encourages staff to use the equipment themselves, helping them recover physically while also improving the client experience. The treatments also create opportunities for add-on services and wellness packages.

“It becomes an add-on service either before or after their treatment to upsell and deliver even greater results and satisfaction,” Conway explains. “We’re in a fortunate position to be able to offer something that genuinely nourishes them from the inside out.”

The salon is now developing wellness packages that combine touchless wellness experiences with skincare and holistic treatments like reflexology, reflecting a broader shift towards integrated wellbeing.

For spas and salons in high-cost urban environments, these treatments present an opportunity to maximise the value of treatment spaces without increasing therapist workload.

But operators insist the future of wellness will depend on maintaining emotional connection alongside innovation.

“The next generation of spa treatments will be defined by the full experience, not just the treatment,” says Hurst.

“We layer in technology to enhance outcomes, but the foundation is always the therapists’ expertise, intuition and connection. That’s where the real value sits.”

As guest expectations evolve, the most successful spas are unlikely to be those choosing between tech and touch, but those finding the right balance between the two.

You might also like:

FAQs: touchless wellness treatments in spas and salons

What are touchless wellness treatments?

Touchless wellness treatments are spa or salon experiences that use technology such as sound, vibration, heat, light or compression to support relaxation, recovery and wellbeing with minimal hands-on therapist involvement.

Are touchless spa treatments designed to replace therapists?

No. Spa operators say touchless and therapist-light wellness treatments are designed to complement therapist-led services, not replace them. They can help create more flexible guest journeys while allowing therapists to focus on high-touch, personalised treatments.

What types of technology are used in touchless wellness treatments?

Common examples include vibro-acoustic loungers, infrared saunas, compression therapy systems, red light therapy, PEMF tools, sound therapy pods and immersive sensory environments using light, sound and scent.

Why are spas investing in therapist-light wellness?

Spas are investing in therapist-light wellness to meet demand for more flexible and personalised experiences, support recovery-led wellbeing, maximise treatment spaces and reduce some of the physical pressure on therapists.

How can touchless wellness treatments support therapist wellbeing?

Touchless wellness treatments can help balance therapists’ working days by reducing reliance on physically demanding manual treatments. This can allow therapists to focus their energy on specialist hands-on services, consultation and personalisation.

Can salons offer touchless wellness treatments as well as spas?

Yes. Touchless wellness can work in salons, urban wellness spaces and destination spas. Treatments such as infrared sauna, automated massage and recovery technologies can be offered as standalone services or as add-ons before or after other treatments.

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Glamour South Africa

This is how the skincare industry has evolved

The beauty industry has undergone a dramatic transformation, fuelled by rapid technological advancements. To shed light on these changes, we’ve roped in Dr Elizabeth Briden, an internationally renowned dermatologist and key opinion leader in aesthetic dermatology.

Specialising in skin rejuvenation, medical and cosmetic dermatology and dermatologic surgery, Dr Briden offers valuable insights into the evolving skincare landscape

With skincare innovations constantly reshaping our routines, it’s crucial to stay informed about the latest developments. As we navigate the evolving beauty landscape, understanding the interplay between cutting-edge technology and skincare becomes essential. “During Covid, there were not many new cosmetic procedures (i.e. no new lasers, etc.) and few new skincare products being introduced.

Now, I am seeing more innovation for skincare, and younger patients looking to start preventing anti-ageing effects earlier. Social media plays a significant role in anti-ageing and skincare trends,” says Dr Briden, describing the major shifts in skincare and cosmetics over the past decade.

Glamour: What were some of the most significant changes or innovations at the start of the skincare revolution?

Dr Briden: Thanks to Dr Van Scott and Yu, who introduced AHAs [alpha-hydroxy acid] in the late 70s, new skincare options became available to dermatologists and patients. Before these discoveries, we had limited effective and affordable anti-ageing treatments with clinically proven results. Patients would come and ask me how to take care of their skin. Now, we have more effective topical dermocosmetics (AHAs, polyhydroxy acid [PHA], retinoids, antioxidants, peptides, SPF, etc.) and various professional procedures (peels, non-ablative lasers, microneedling, IPL, etc.) that allow for less downtime and minimal irritation than previous treatments. This truly revolutionised skincare through the professional, and was the foundation of skincare products coming directly from professional clinics to the patient.

Glamour: What is the impact of treatments like Botox, fillers and retinol on the industry and how have they influenced patient expectations?

Dr Briden: Patients have higher expectations regarding the results of the procedures. They are asking for less invasive treatments that are showing quick results with less downtime. They also expect that these treatments are more accessible and affordable. A good skincare regimen in combination with these treatments helps improve the overall skin health of my patients.

Glamour: How has the introduction of these advanced treatments altered traditional approaches to skincare and cosmetic procedures?

Dr Briden: Everyone is stared with a good skincare regimen, which helps to enhance the procedure outcomes and minimise the risk of complications. More patients are requesting and receiving anti-ageing treatment and products.

Glamour: In your experience, how have these innovations affected patient attitudes toward skincare and cosmetic procedures?

Dr Briden: Patients are more open to trying new procedures and skincare as they are more aware of ageing effects. Social media also brings more awareness in addition to misinformation regarding skin. Our professional, trained staff educates our patients on what works versus what does not.

Glamour: What are some emerging trends or technologies in dermatology and cosmetics that you find exciting?

Dr Briden: Most recently, I am excited about a new technology — microdipeptides — that has been shown in early studies to provide more sculpted, lifted, taut skin. What makes this peptide exciting is the size of the molecule, which is 2.5 times smaller than other leading topical peptides. The size matters because this will enable better absorption of this new benefit ingredient.

Glamour: How has the Advanced Dermatology and Cosmetic Institute played a role in shaping or responding to changes within the field?

Dr Briden: Our clinic partners with our patients on a comprehensive treatment and skincare regimen that is effective for their specific needs. Our team also helps educate and guide our patients in their skin health journey, ensuring that they get the most out of their skincare investment. We offer a wide range of anti-ageing treatments from minimally invasive to more comprehensive options.We have also dedicated a retail skincare area in our clinic for patients to purchase these therapeutic products.

Glamour: Is there a notable case or example where new advancements have had a particularly profound impact on one of your patients?

Dr Briden: Many of my patients have benefited from the AHA/PHA skincare products and chemical peels over 30+ years. One of my patients who was suffering from severe rosacea and was not responsive to conventional treatments, improved greatly with a series of AHA peels and home care products with PHAs. Patients with sensitive skin can be difficult to treat without causing additional sensitivity, but AHA peels and PHA home care products offered beneficial results. Her condition improved so she was able to discontinue all other drug treatments and she continues to see me once a year for a ‘touch up’ peel. Her skin improvement did impact her everyday life as she became more confident and thankful that she found a solution to her skin problem.

Glamour: How do you foresee the future of cosmetic dermatology evolving over the next five to 10 years?

Dr Briden: I foresee that skincare will be part of all my patients’ everyday skin health and that more-effective products will be introduced as future scientific discoveries should bring exciting new opportunities in skincare products and procedures. I am hoping that there will be fewer cases of skin cancer due to patients using SPF on a daily basis, since patients have started using SPF at an earlier age and more consistently. I also believe that since younger patients are more conscious of skincare this could mean that there will be different skin health needs in the future (a demand for less invasive treatments and more non invasive procedures).

Glamour: What advice would you give to individuals who are considering cosmetic treatments but are unsure about the best options for their needs?

• Do your research thoroughly and ensure that your information is from a credible source.

• Seek clinically proven ingredients

• Start early to prevent damage.

• For the best results, professional treatments should be combined with

a good home care regimen that includes daily SPF products.

• Any professional treatment should be performed by an adequately trained and licensed physician.

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Apple App Store

More cruise lines bring modern wellness services to sea

The cruise ship spa has come a long way from a basic massage and salon experience that adds a bit of pampering to a vacation at sea. Modern cruise ship spas have evolved into comprehensive wellness destinations that invite passengers to relax, recharge, and renew in holistic and high-tech ways.

Wellness tourism is one of the fast-growing segments of the booming global wellness economy, according to the Global Wellness Institute. That creates a major opportunity for cruise lines to cater their spa offerings to travelers who want to make wellness experiences a bigger part of their vacation.

As travelers increasingly prioritize self-care alongside sightseeing, mainstream cruise lines are responding with treatment menus that read more like a luxury wellness clinic than a traditional day spa.

Today’s cruise ship spas not only feature relaxing thermal suites with saunas, steam rooms, and vitality pools, their offerings go far beyond massages and facials to include advanced beauty treatments and medical wellness services.

On more and more mainstream cruise lines, spas are turning into floating med spas, where passengers can book a Botox touch-up before dinner, recover from jet lag with an IV vitamin infusion, or get vacation-ready permanent makeup — all without leaving the ship.

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MSC Cruises adds medical wellness treatments to MSC Aurea Spa

MSC Cruises is the latest cruise line to enter the cruise med spa space as it transforms the MSC Aurea Spa experience across its fleet in 2026 with a wide range of high-end wellness and beauty services.

A global cruise line with a growing presence in the U.S., MSC is launching its new medical wellness treatments in North America first, with new offerings available on select ships beginning in summer 2026. The new services include IV therapy, aesthetic treatments, dermal fillers, and permanent makeup performed by licensed professionals.

For passengers cruising to the Caribbean, the new med spa offerings mean a chance to return from a cruise not just tanned and rested, but visibly refreshed.

Related: Norwegian Luna’s thermal spa: is it worth the cost?

MSC Aurea Spa’s new medical wellness services are complemented by a new collection of advanced skincare technologies, luxury spa rituals, and personalized treatments that together create a comprehensive wellness resort-style offering at sea.

“Today’s travelers are looking for more than a vacation — they want to return home feeling better than when they left. Our vision is to create the most complete wellness experience at sea, combining relaxation, beauty, recovery and self-care in one destination,” said MSC Cruises’ Head of Aurea Spa Claudio Saviano.

Subscribe to Come Cruise With Me’s YouTube channel for expert advice on making the most of your cruise vacation.

MSC’s Miami-based flagship, MSC World America, features a state-of-the-art spa. MSC Cruises

New MSC Aurea Spa offerings include advanced skin treatments, Japanese head spa

From restorative therapies and aesthetic medicine to AI-powered skin diagnostics and cutting-edge skincare treatments, MSC Cruises passengers will soon have access to one of the most extensive wellness offerings available at sea.

With the addition of these new spa offerings, MSC Cruises is poised to join the ranks of premium cruise lines like Celebrity Cruises and Virgin Voyages as a top cruise line for modern wellness vacations.

Related: AquaClass secrets Celebrity Cruisers wish they knew sooner

Highlights of the next-generation MSC Aurea Spa offerings rolling out across the fleet in 2026 include:

  • Medical Wellness Treatments: IV therapy, aesthetic injectables, dermal fillers, and permanent makeup

  • Advanced Skin Treatments: hydro-microdermabrasion technology and premium skincare solutions from renowned brand Opatra London

  • AI-Powered Skin Analysis: personalized skin assessments providing tailored treatment recommendations and product guidance

  • Japanese Head Spa: a deeply relaxing scalp and hair ritual inspired by traditional Japanese wellness practices

  • Professional Teeth Whitening: advanced whitening treatments delivered by qualified specialists using the latest technology

  • Barbering Services: modern men’s grooming experiences including scalp consultations and therapeutic massage treatments

  • Ear Piercing at Sea: safe, hygienic piercing services using hypoallergenic jewelry

  • Restorative Tea Service: a curated menu of wellness teas from Team Dr Joseph available before or after treatments, designed to support relaxation and recovery

  • Exclusive Welcome Gift: select spa guests will receive a premium wellness kit featuring curated products and amenities, including branded flip-flops, shaving kits, and other wellness items to take home

(The Arena Group will earn a commission if you book a cruise.)

Make a free appointment with Come Cruise With Me’s Travel Agent Partner, Postcard Travel, or email Amy Post at amypost@postcardtravelplanning.com or call or text her at 386-383-2472.

This story was originally published by TravelHost on Jun 25, 2026, where it first appeared in the Come Cruise With Me section. Add TravelHost as a Preferred Source by clicking here.

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