Hyderabad: Hyderabad’s relentless summer heat is doing more than making people seek shade and air-conditioned spaces. With temperatures frequently crossing 40 degrees Celsius, the city’s extreme weather is significantly influencing beauty, skincare, and sun-care habits among both men and women. From increased sunscreen usage to hydration-focused skincare and protective fashion choices, residents are adapting their daily routines to cope with the harsh climate.

Dermatologists say prolonged exposure to ultraviolet (UV) rays and excessive heat can lead to tanning, pigmentation, premature ageing, sunburn, and dehydration. As awareness about skin health continues to grow, more people are investing in products and routines designed to protect and nourish their skin during the summer months.

“Earlier, sunscreen was considered optional by many people, especially men. Today, we are seeing a noticeable increase in awareness about sun protection across all age groups,” says Dr Priya Sharma, a dermatologist based in Hyderabad in an interview recently. According to experts, broad-spectrum sunscreens with SPF 30 or higher have become an essential part of daily skincare routines, regardless of whether individuals spend long hours outdoors.

The changing weather patterns have also contributed to a shift in consumer preferences. Lightweight, non-greasy moisturisers, hydrating serums containing hyaluronic acid, vitamin C-based products, and cooling face mists are witnessing increased demand. People are increasingly looking for skincare solutions that help maintain hydration without making the skin feel oily in the sweltering heat.

Women in Hyderabad are also modifying their beauty routines to suit the season. Heavy makeup products are gradually being replaced by lightweight formulations, tinted sunscreens, BB creams, and sweat-resistant cosmetics. Many beauty enthusiasts are embracing a more natural look that allows the skin to breathe while still providing adequate protection from environmental stressors.

At the same time, men are becoming more conscious about skincare than ever before. Grooming experts note that male consumers are increasingly purchasing sunscreens, face washes designed for oily skin, anti-tan products, and moisturisers. Social media awareness, celebrity influence, and greater acceptance of male grooming have played a major role in this shift.

Fashion choices are also evolving in response to Hyderabad’s scorching temperatures. Cotton and linen clothing, wide-brimmed hats, sunglasses, umbrellas, and UV-protective accessories have become common sights across the city. Many residents are opting for loose-fitting garments in lighter colours, which help reflect sunlight and keep the body cooler throughout the day.

Hydration has emerged as another key focus area. Nutritionists recommend increasing water intake, consuming seasonal fruits such as watermelon and muskmelon, and incorporating electrolyte-rich beverages into daily diets. Experts warn that dehydration not only affects overall health but can also contribute to dull, dry, and irritated skin.

Bollywood celebrities continue to influence beauty and wellness trends among fans. Actress Deepika Padukone has often emphasised the importance of hydration and sunscreen as part of her skincare routine. Alia Bhatt is known for advocating minimal makeup and healthy skincare habits, while Katrina Kaif frequently highlights the importance of cleansing, moisturising, and sun protection. Male stars such as Hrithik Roshan and Kartik Aaryan have also spoken about maintaining skincare routines, encouraging more men to prioritise skin health.

Social media platforms have further accelerated awareness about sun care. Beauty influencers regularly share information about the importance of reapplying sunscreen every two to three hours, using protective clothing, and adopting dermatologist-approved skincare routines. As a result, consumers are becoming more informed about preventing long-term skin damage caused by excessive sun exposure.

Industry experts believe that Hyderabad’s intense summers are likely to continue shaping beauty and personal care trends in the years ahead. The growing demand for sunscreen, hydration-focused skincare, protective fashion, and wellness products reflects a broader shift towards preventive skin health rather than merely treating problems after they appear.

As temperatures remain high, one thing is clear: sun care is no longer a seasonal trend but an essential lifestyle habit for both men and women. In a city where the sun shows little mercy, protecting the skin has become just as important as staying cool and hydrated.