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Princeton Medspa Partners ("PMP") Expands Its Portfolio with Acquisition of Allura Skin, Laser & Wellness Clinics

Beauty’s Next Wave Sees Consumers Adding Aesthetic Procedures and Longevity Treatments to Regular Routines

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Subject: SVY

  • Report from BCG and WWD Highlights “Optimizer” Consumers Reshaping the Beauty Market
  • 80% Say Beauty Is About How They Feel Physically and Mentally, Not Just Appearance
  • 75% Use AI to Research Beauty, with 1 in 4 Relying on It as Their Primary Source

BOSTON, May 13, 2026 /PRNewswire/ — Beauty is expanding beyond traditional categories as consumers increasingly layer aesthetic procedures and performance and longevity treatments on top of their foundational routines. At the center of this shift is the beauty “optimizer,” a consumer turning to a wider range of solutions to meet their needs. About 70% are open to non-traditional beauty solutions, and roughly 80% say beauty is about mental and physical wellbeing, not just appearance.

The “optimizer”?now representing 6% of US adults, or approximately 15 million people?spent $3,000 on average in the past year across traditional beauty, aesthetic procedures, and performance and longevity categories. If this segment were to double, it could unlock more than $30 billion across the broader beauty market.

These are among the findings of a new report from Boston Consulting Group (BCG) and Women’s Wear Daily (WWD), titled Consumers Are Shaping a New Age of Optimization in Beauty, based on an April survey of 5,000 US beauty consumers.

“Skin care, makeup, and hair care still anchor beauty routines, but consumers are increasingly layering aesthetic procedures, wellness, and longevity-driven solutions into the mix,” said Jenny B. Fine, Editor in Chief, Beauty Inc and Executive Editor, Beauty, WWD. “Today’s beauty consumer is highly informed, deeply results-oriented, and more willing than ever to move fluidly across categories in pursuit of optimization, efficacy, and long-term well-being.”

New Categories Deepen Engagement in Traditional Beauty

About 70% of optimizers say aesthetic procedures are a regular part of their routines. This drives greater engagement in traditional beauty categories, with 70% investing more in premium or medical-grade skin care, and 50% adding more steps or ingredients to their routines.

GLP-1s are also creating new beauty needs. Approximately 30% of optimizers report using them in the past 12 months. Of those who reported changes in facial volume, skin quality, dryness, or breakouts, about half are turning to more luxury or medical-grade skin care. Nearly 80% of those who reported sagging or loose skin have increased their use of fillers, injectables, skin tightening, contouring, or laser treatments.

Optimizers are also four times more likely than overall beauty consumers to use longevity and anti-aging supplements, and twice as likely to use beauty supplements.

How Consumers Research Beauty

About 75% of optimizers used AI in the last month to research beauty, wellness, or longevity, and 25% say it is their primary source. Among male optimizers, 40% use AI to build personalized beauty routines?2.6 times the rate of women.

Social media still plays a role in discovery, though trust is shifting. About 40% of optimizers discover products through influencer posts or social media ads, but only 1 in 20 cite social media as their most trusted source. Friends and family are the most common source of discovery, while medical professionals are the most trusted. Around 75% say they choose brands based on proven efficacy and scientific validation.

An Expanded Definition of Beauty

As optimizers engage with beauty differently than the average beauty consumer, brands and retailers should rethink how they attract this growing segment.

“Traditional beauty still anchors the category, but the definition is expanding,” said Pierre Dupreelle, a BCG managing director and senior partner, and global beauty sector leader. “Rather than rely on a few hero products, consumers are layering solutions across aesthetics, performance, and longevity categories to get the results they want. Brands need to pay attention to this shift as these consumers signal where beauty is going next.”

Media Contacts:

BCG: Eric Gregoire, [email protected]
WWD: Abby Kalicka, [email protected]

Download the report here:
https://www.bcg.com/publications/2026/consumers-shape-a-new-age-of-optimization-in-beauty

About WWD

Women’s Wear Daily (WWD) provides a balance of timely, credible business news and key fashion trends for leading retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, trend-makers, and global consumers. Founded in 1910 by Edmund Fairchild and helmed for over two decades by legendary publisher John B. Fairchild, WWD has been the daily media of record and the industry voice of authority for over 115 years. Operated and published by Penske Media Corporation under Fairchild Media Group, WWD reaches a global audience of nearly 16 million+ every month across print, digital, mobile, video, social, and events, including the annual WWD Apparel & Retail CEO Summit and Global Summits in 3 international markets. As an increasingly complex marketplace heightens the need for information and competitive intelligence, WWD delivers spirited coverage with frequency, integrity, and a legacy of getting it right and getting it first.

About Boston Consulting Group
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders?empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.

Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.

SOURCE Boston Consulting Group (BCG)

News published on 13 may 2026 at 00:01 and distributed by:

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Overnight beauty routines for glowing skin

Overnight beauty routines for glowing skin

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PICTURE: PEXELS/ SKIN CARE

Glowing skin is often associated with expensive products and complicated skincare routines, but many beauty experts say some of the most effective habits actually happen overnight.

While the body rests, the skin naturally goes into repair mode, making nighttime one of the most important parts of any beauty routine.

Also see: Carol Ofori’s top skin care tips for radiant winter skin

Creating a simple and consistent overnight skincare ritual can help improve hydration, texture and overall skin appearance over time.

Double Cleansing Matters

One of the biggest mistakes people make before bed is sleeping with makeup, sunscreen or excess oil still on their skin. Overnight buildup can clog pores and contribute to breakouts, irritation and dullness.

Double cleansing has become one of the most popular beauty trends because it helps remove dirt more effectively. The process usually involves starting with an oil-based cleanser to break down makeup and sunscreen, followed by a water-based cleanser to clean the skin itself.

Even people who do not wear makeup can benefit from properly cleansing the skin after a long day.

Hydration Is the Real Secret

Many skincare specialists agree that hydrated skin tends to appear healthier, smoother and more radiant. During winter especially, skin can lose moisture quickly, making overnight hydration essential.

Using a nourishing moisturiser before bed helps lock in moisture while supporting the skin barrier. Products containing ingredients like hyaluronic acid, ceramides, glycerin and squalane are often recommended for overnight hydration.

Sleeping with dry skin can sometimes make fine lines, uneven texture and irritation appear more noticeable the next morning.

Silk Pillowcases Are Still Trending

Beauty lovers continue praising silk pillowcases for their potential skin and hair benefits. Unlike rougher fabrics, silk creates less friction while sleeping, which may help reduce irritation and prevent excessive moisture loss.

Some people also believe silk pillowcases can help reduce hair breakage and maintain hairstyles for longer.

While they are not miracle products, many skincare enthusiasts consider them a useful addition to a nighttime beauty routine.

Overnight Masks and Treatments

Overnight face masks have become increasingly popular because they allow ingredients to work for several hours while the skin is resting.

Hydrating masks are especially useful during colder months when skin tends to feel dry and tight. Some overnight treatments also target concerns such as dullness, uneven texture, acne, or dark spots.

However, experts often advise against overusing strong active ingredients like retinol or exfoliating acids without proper guidance, as excessive use can irritate the skin barrier.

Also see: Add avocado oil to your skin care routine, reap the benefits

Beauty Sleep Is Real

Sleep itself plays a major role in skin health. Poor sleep habits are often linked to dark circles, puffiness, breakouts, and tired-looking skin.

During sleep, the body works to repair damage caused by stress, environmental exposure, and daily fatigue. Consistently getting enough rest can support healthier-looking skin over time.

Stress management is also becoming part of modern beauty conversations, as emotional stress can affect the skin through breakouts and inflammation.

Lip and Hand Care Are Often Forgotten

Many people focus only on facial skincare while ignoring other areas affected by dryness overnight.

Applying lip balm before bed can help prevent cracked lips, especially during winter. Hand creams are also important because colder weather and frequent washing can leave hands dry and irritated.

Small habits like these can make a noticeable difference in overall skin comfort and appearance.

Consistency Over Perfection

Beauty experts continue emphasising that consistency matters more than owning dozens of products. A simple routine followed regularly is often more effective than constantly changing skincare products or chasing viral beauty trends.

Healthy-looking skin usually develops gradually through consistent care, hydration, balanced habits, and patience.

Rather than aiming for unrealistic perfection, many modern beauty conversations are shifting toward maintaining skin that feels healthy, comfortable, and naturally radiant.

Also see: How to use rice water for skin care

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Teen Vogue

4 Easy Makeup Routines in Under 30 Mins for Busy Mornings, Approved by Experts

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Early morning makeup routines may feel frivolous. Whether it’s a chaotic dash out the door, coffee in one hand and backpack in the other, or you’ve somehow mastered the elusive art of actually having time for a full routine – school mornings still have a way of feeling like a total blur. Some days you’re working with a precious five minutes, and other days you might get a luxurious thirty.

The truth is, your morning makeup doesn’t have to feel like an uphill battle, and it can actually be one of the easiest parts of your day – that’s if you have your routines down pat.

Five minutes and go? We can make it work. And if you have ten minutes, or even thirty? Easy! There are truly simple and quick makeup routines for everyone and every timeframe! Here are your time-saving beauty routines by the experts broken down by how much time you have, so take notes.

What’s in this article:

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The Two-Minute Morning Skin Care Routine

Whether you wear makeup or not, skin care is one thing you might not want to skip. It can actually be the focal point of your getting-ready routine.

“We’re all about skin-first confidence, and your routine should work with you and your skin, not against it,” says Gaia Carminati, Head of Product Development at Indu Beauty. “Start with clean, calm skin and a few easy steps that let your natural skin be its best. Think cleanser, SPF, a multi-use tinted glow, brushed-up brows, and you are good to go.”

Neutrogena

Ultra Sheer Invisible Gel Face Sunscreen SPF 40

Cetaphil DermaControl Oil Absorbing Moisturizer SPF 30

The Five-Minute Morning Routine

Rise and shine! When you’re running on “zero sleep” and only have five minutes, the goal is to look awake and put together without trying too hard. Most MUAs agree on one key strategy: focusing on high-impact, multi-use products. Celebrity makeup artist, Janice Daoud, who works with the likes of Miley Cyrus and Isabela Merced, calls it the “skin, lash, [and] lip trifecta.”

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The Independent US

Nearly half of people would go into debt to maintain beauty routines – even if they lost their job

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Losing a job wouldn’t stop almost half of American adults from trying to look and feel good.

Some 46 percent of consumers age 18 and older said they would go into debt to maintain their beauty and wellness routines if they lost their job, according to a March survey by beauty and wellness AI software platform Zenoti.

Respondents are ready to make other sacrifices for self-care, too, including a curtailed social life, delayed vacations, reduced funds for savings and debt repayment.

The survey’s analysis of spending trends found that people would most likely go into debt using credit cards to keep up appearances after a job loss.

Consumer habits indicate that being made unemployed might spur even more beauty spending, the study found. Some 33 percent of respondents said they increased their self-care routines because of workplace stress or burnout.

Respondents are ready to make other sacrifices for self-care, too, including a curtailed social life, delayed vacations, reduced funds for savings and debt repayment (Getty Images for LFC)

Loneliness, financial stress and major life transitions – all situations a job loss could create – are among the top reasons why people increase their beauty and wellness spending. But there was one concession: 45 percent of respondents said they would reduce the frequency of beauty appointments.

The study brings into focus the trade-offs that Americans are making as they negotiate rising costs. While many draw the line at self-care, there are other costs they’re willing to sacrifice to steady their finances.

Entertainment is on the consumer chopping block. Around 40 percent of Americans have dropped at least one streaming service over the past three months, according to a study from Deloitte. The average household spends an average of $69 a month on these services, Deloitte noted.

Restaurants are the most popular area for spending cutbacks as consumers find ways to rein in their finances (AFP/Getty)

Another popular target for spending cuts in the past year is eating out. Some 61 percent of U.S. adults, over age 21, have lowered spending at restaurants, according to a May 2025 study from retail news and analysis firm Chain Store Age. And consumers are making sacrifices in their closets: Just over half (52 percent) say they’ve cut back on clothes and shoe spending.

The cost-cutting reflects a nationwide concern about household finances amid high gas prices and rising inflation.

Consumers are more pessimistic about their financial future today than they were during the Great Recession. Some 55 percent of consumers said their financial situation is getting worse, according to a Gallup poll published Tuesday, compared to 49 per cent in 2008.

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Princeton Medspa Partners ("PMP") Expands Its Portfolio with Acquisition of Allura Skin, Laser & Wellness Clinics

Rising Costs of ‘Natural Beauty’ Routines Prompt Shift Toward Long-Term Treatment Solutions

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Subject: SVY

GREAT NECK, N.Y., April 21, 2026 /PRNewswire/ — As the natural beauty trend continues to gain momentum, a growing number of consumers are reassessing the true cost of maintaining minimalist skincare and grooming routines. Laser by Aleya reports that clients are increasingly questioning whether “low-effort” beauty approaches are actually leading to higher long-term spend.

While natural beauty routines often emphasize fewer products and simplified regimens, many clients still rely on ongoing maintenance such as shaving, waxing, and frequent product replacement. Over time, these recurring costs can add up, prompting a shift toward more structured, long-term solutions.

“We’re seeing clients take a closer look at what they’re spending over time,” said Aleya Bamdad, Founder and CEO of Laser by Aleya. “What seems simple on the surface can become time-consuming and costly when it requires constant upkeep.”

The Hidden Cost of Ongoing Maintenance

Laser by Aleya notes that clients who follow natural beauty routines often aim to reduce product use, but still depend on regular grooming practices to maintain results. This includes recurring expenses related to razors, waxing appointments, and skincare products designed to manage irritation or ingrown hairs.

As awareness grows, more clients are exploring alternatives that can reduce the need for continuous maintenance.

A Shift Toward Long-Term Solutions

The clinic reports increased interest in treatments such as laser hair removal and electrolysis, particularly among clients looking to streamline their routines. These treatments are being viewed as part of a broader effort to reduce repetitive grooming while maintaining consistent results.

Consultations at Laser by Aleya focus on helping clients understand the long-term value of different options, rather than only short-term costs.

Balancing Simplicity and Efficiency

The natural beauty movement continues to influence how clients approach skincare and grooming. However, Laser by Aleya notes that simplicity does not always mean lower cost or less effort.

Clients are increasingly seeking solutions that align both with their lifestyle and their long-term goals, combining simplified routines with treatments that address concerns more directly.

“Natural beauty should feel manageable, not demanding,” Bamdad added. “For many clients, that means finding solutions that reduce daily effort rather than adding to it.”

A More Informed Approach to Beauty Spending

The conversation around natural beauty is evolving as consumers become more aware of how time, cost, and results intersect. Laser by Aleya’s experience reflects a broader shift toward more informed decision-making, where clients evaluate both immediate convenience and long-term outcomes.

As this trend continues, the focus is expected to remain on efficiency, consistency, and clarity in how beauty routines are structured.

About Laser by Aleya

Laser by Aleya is a leading provider of professional New York laser and electrolysis hair removal services based in Great Neck. Founded by Aleya Bamdad, the clinic delivers personalized treatments supported by advanced laser technology and carefully selected beauty supplies. With over 20 years of experience, Laser by Aleya is committed to safety, education, and consistent results.

Contact

Aleya Bamdad
Founder & CEO
Email: [email protected]
Phone: (516) 551-8194

SOURCE Laser by Aleya

News published on 21 april 2026 at 16:00 and distributed by:

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Women embrace natural beauty as simple skin routines boost confidence

Women embrace natural beauty as simple skin routines boost confidence

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Women now feel more confident in their own skin the report shows (Image: Getty) This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more

Three quarters of women are now skin confident and feel comfortable leaving the house make-up free thanks to a generational shift towards natural beauty, a major report has found. A study of 5,000 women revealed 65% of Gen Z and 52% of Millennials believe they feel more comfortable in their skin than they did five years ago.

But it comes after 66% admitted their skin had negatively affected their personal relationships in the past as 19% had skipped social events due to a bad skin day, while 22% had avoided going out at all. Two thirds said having a skincare routine helps them to feel more confident, with this highest among Gen Z (72%) and Millennials (69%).

Read more: Nutritionist says ‘older people in particular’ can benefit from 59p-day nutrient

Read more: ‘Chic’ £42 perfume that ‘stays strong long on my skin’ now £30

The insights come from a Liz Earle Beauty Co. report, which polled women on their feelings on their skin, looking at everything from understanding ingredients to confidence, routines and rituals.

Liz Earle Beauty Co. facialist and lifestyle ambassador, Sarah Carr, said: “Our skin confidence has a big impact on how we feel generally. When we do feel good about our skin, it empowers us to be more present and engaged in everyday life.”

It emerged 63% claimed ‘good skin days’ can now entirely transform their mood for the day ahead.

The research also found women use three skincare products on average, and 70% described their routine as ‘simple and consistent’. While 15% confessed theirs contain lots of details and multiple steps, according to the OnePoll.com figures.

When it comes to buying products, price point (48%) reigns supreme as the decider, followed by natural ingredients (41%) and quality ingredient sourcing (30%).

Although scientific backing (27%), sustainability and ethics (17%) and brand heritage and reputation (13%) also influenced purchasing patterns.

Seven in ten described their routine as ‘simple and consistent’ (Image: Getty)

However, 17% confessed to feeling overwhelmed and confused (16%) when buying products for their skin. And 41% admitted they don’t feel confident in their understanding of skincare ingredients and what they do.

While product overwhelm and fast beauty fatigue was rife as 78% think there are too many new skincare products constantly cycling onto the market to keep track of.

Sarah Carr from the beauty brand, added: “We’re seeing a shift towards embracing natural beauty and feeling comfortable going makeup free.

“Taking the time to invest in a skincare routine has become a form of self-care, helping women to ultimately nurture their skin and their wellbeing.

“People clearly benefit from these routines, but they’re steering away from buzz words and hundreds of ‘new’ products cycling onto the market, craving straightforward products with natural, quality ingredients with the scientific backing to produce the results they promise.”

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Future-Proofing The Skin: Why 20-Somethings are Starting 'Pro-Ageing' Routines

Future-Proofing The Skin: Why 20-Somethings are Starting ‘Pro-Ageing’ Routines

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Have you heard of the term ‘pro-ageing’? This is a lifestyle shift that focuses on nourishing, protecting, and embracing the natural skin at every stage of life. Unlike the anti-ageing routine that fights signs of ageing, the pro-ageing routine focuses on accepting the changes and caring for the skin. Usually, people worry about skin ageing when visible signs like wrinkles and fine lines appear, but youngsters nowadays believe in skin longevity and are more inclined to future-proof their skin naturally.



Pro-Ageing 101: Dermat Answers Common Questions

A lot of people are not familiar with the skin ageing universe, especially Pro-Ageing. In an exclusive conversation with Onlymyhealth, Dr Priyanka Sharma, Co-founder, Director, and Chief Dermatologist at V6 Clinics, simplified skin longevity and pro-ageing for our readers.

At What Exact Age Does Our Natural Collagen Production Begin To Slow Down?

Collagen production typically begins to decline in the mid-20s. By the time we enter our 30s, we lose approximately 1% of collagen per year, and this accelerates with sun exposure, stress, and lifestyle factors.

Answering whether or not we can delay ageing, Dr Sharma says, “We cannot biologically ‘stop’ ageing, but we can absolutely reduce the visible signs of collagen loss.”

Here are some steps to significantly delay structural skin thinning and sagging:

  • Daily sun protection
  • Medically guided retinoids
  • Antioxidant use
  • Adequate protein intake
  • Procedures that stimulate collagen production

The goal today is not to stop aging, but to age structurally stronger and healthier.

Also Read: 5 Ways Protein Protects Skin From Premature Ageing

What Is The Actual Difference Between ‘Anti-Aging’ And ‘Skin Longevity’?

Anti-aging is largely corrective. It focuses on reversing visible signs like wrinkles, pigmentation, and sagging after they appear.

Skin longevity, on the other hand, is preventive and science-led. It focuses on preserving collagen, maintaining barrier integrity, supporting the microbiome, and reducing chronic inflammation long before visible aging sets in.

What Is The Most Common Skincare Mistake You See 20-Somethings Making Today?

“The biggest mistake I see is overuse of active ingredients without medical guidance,” shares Dr Sharma.

Many young individuals are layering multiple exfoliants, retinoids, and acids based on social media trends. This mistake often leads to skin barrier damage, chronic inflammation, and long-term sensitivity.

Skin in the 20s is biologically strong. It requires consistency, protection, and minimal but effective ingredients, not aggressive correction. Over-treatment at a young age often leads to premature skin problems.

Also Read: What Is the Right Age to Start Anti-Ageing Products?

What Is The ‘Skin Microbiome,’ And How Does Over-Cleansing Today Affect Our Skin A Decade From Now?

The skin microbiome refers to the ecosystem of beneficial bacteria that naturally live on our skin. These microorganisms help regulate inflammation, protect against pathogens, and maintain the skin barrier.

“Over-cleansing, especially with harsh foaming cleansers, disrupts this balance. Chronic barrier disruption can lead to persistent low-grade inflammation. Over the years, inflammation contributes to pigmentation, dullness, sensitivity, and accelerated collagen breakdown,” warns Dr Sharma.

Balanced cleansing, rather than excessive cleansing, is key to long-term skin health.

Can Diet And Supplements Slow Down Collagen Breakdown As Effectively As Topical Treatments?

Diet and topical treatments serve different but complementary roles.

  • Topical ingredients like retinoids and vitamin C directly stimulate collagen production in the skin.
  • Whereas, right nutrition supports the internal building blocks required for that process- including adequate protein, vitamin C, zinc, and antioxidants.
  • Collagen peptides and certain supplements may support skin elasticity, but they cannot replace sun protection or topical stimulation.

Optimal results come from combining internal nutrition with external dermatological care.

What Are The Three Ingredients A 20-Something Should Use Now?

According to Dr Sharma, the three foundational ingredients that need to be prioritised are:

  • Broad-spectrum sunscreen- UV damage accounts for up to 80% of visible skin aging.
  • Low-strength retinoid (under medical supervision)- Gradually stimulates collagen and improves cellular turnover.
  • Vitamin C antioxidant serum- Protects against oxidative stress and environmental damage.

Consistent use of these from the mid-20s can significantly delay the need for corrective procedures in the 40s.

Final Word

Summing up, Dr Sharma says, “There is scientific reasoning behind early preventive care. Collagen decline begins in the mid-20s, and environmental damage accumulates from adolescence onward. However, pro-ageing should not be confused with aggressive aesthetic intervention at a young age. The science supports early prevention, not premature procedures.”

Starting early means building skin health, not chasing perfection.

Read Next

Rose Water vs Aloe Vera Gel: Which One Works Best for Oily Skin?

Disclaimer

Chanchal is passionate about making health news clear, reliable, and useful. With over six years of experience in health journalism, she covers everything from disease outbreaks to women’s wellness, nutrition, and fitness. She believes in going beyond headlines, relying on expert voices and trusted medical studies to inform her work. Before joining Jagran New Media, she worked with Rajasthan’s First India News.

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How we keep this article up to date:

We work with experts and keep a close eye on the latest in health and wellness. Whenever there is a new research or helpful information, we update our articles with accurate and useful advice.


  • Current Version

  • Feb 23, 2026 13:30 IST

    Published By : Chanchal Sengar

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Why Indian skincare scores over Korean routines

Why Indian skincare scores over Korean routines

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Nature’s benefits

One of the most exquisite strengths of Indian skincare lies in its use of revered, time-honoured ingredients drawn from nature’s most precious offerings. Turmeric, sandalwood, saffron, neem, rose, aloe vera, and multani mitti have adorned beauty rituals for centuries, not merely for cosmetic enhancement, but for their deeply therapeutic properties.

These botanicals are naturally abundant in antioxidants, anti-inflammatory compounds, and healing elements that soothe sensitivity, refine pigmentation, and restore clarity. Rather than offering a fleeting glow, Indian traditions work on the deeper harmony of the skin, encouraging long-term vitality and resilience.

Another advantage is Ayurveda’s personalised elegance. Traditional Indian skincare recognises that beauty is never one-size-fits-all. Every individual possesses a unique doshic constitution — Vata, Pitta, or Kapha — and skincare is curated accordingly. Cooling rose and sandalwood calm fiery redness and irritation, while nourishing oils such as almond or sesame envelop dry skin in softness and protection. This bespoke approach creates a ritual of balance and refinement, far more intuitive and enduring than generic routines shaped by global trends.

Indian skincare is also defined by its simplicity, sophistication, and sustainability. Unlike the often elaborate Korean routines involving numerous layers of toners, essences, serums, and masks, Indian rituals embrace fewer, more versatile preparations. A single ubtan — an herbal blend once cherished by royal brides — can cleanse, exfoliate, and illuminate the complexion in one luxurious step. Similarly, facial oils serve as moisturisers, protectors, and age-defying elixirs. This minimal yet potent approach feels indulgent while remaining gentle and respectful of the skin barrier.

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Best skin barrier repair products 2026 | how to build a skinimalism routine | top skincare trends 2026 science backed | hybrid skincare multi active formulas | affordable barrier strengthening ingredients ceramides niacinamide | These 3 skincare trends are changing beauty routines fast

Best skin barrier repair products 2026 | how to build a skinimalism routine | top skincare trends 2026 science backed | hybrid skincare multi active formulas | affordable barrier strengthening ingredients ceramides niacinamide | These 3 skincare trends are changing beauty routines fast

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As the beauty industry keeps evolving, skincare remains at the forefront of the evolution. From different kinds of technology to science-backed formulas and innovative ingredients, let’s take a look at the top three skincare trends that can shape your skincare routine. 

“Skinimalism” aka skin minimalism

Gone are the days of 10-step skincare routines, overdosed with all different actives. Even the Koreans, who were the master of 10-step routines are stripping off steps from their routines. Consumers are now looking for efficiency and efficacy and are paring back on the number of products they layer on their skin. With more skincare knowledge out there than ever before, they are realizing that less is more when it comes to skin health. Too many steps in the regimen can actually do more harm than good. Hence, there will be an uptick of affordable efficacious products that target skin concerns, hydrate and protect the facial skin. 

Photo: Adnan Rahman

Enhancing the barrier

2026 is seeing a shift of focus on the health of the skin barrier. Consumers are seeking out gentle ingredients and formulations that will nourish and protect the skin barrier and the microbiome of our skin. Products with barrier-strengthening ingredients such as ceramides, hyaluronic acid, niacinamide, panthenol etc. are just what you are looking for. 

Hybrid multi-ingredient products

As our society tries to grapple with the realities of the cost-of-living crisis, along with rising environmental concerns and a general move toward minimalistic skincare, consumers are now looking for formulas that have more than one hero ingredient. Skincare enthusiasts and junkies are coming off the trend of using single-ingredient products as they can lead to more waste and excessive layering can lead to skin irritation. Instead, they are now opting for products combining synergistic and efficacious ingredients in one bottle, making the whole regimen more affordable. 

 

Model: Suhi

Fashion Direction & Styling: Sonia Yeasmin Isha

Mua: Masum

Hair: Probina

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