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Parineeti Chopra Shares Postpartum Makeup Hack, Here Is Her “Jugaad Makeup”

Parineeti Chopra Shares Postpartum Makeup Hack, Here Is Her “Jugaad Makeup”

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Parineeti Chopra recently returned to YouTube with her first video since welcoming her baby boy. She surprised fans with something refreshingly real- a simple, no-fuss “jugaad” makeup routine. In her postpartum glow, she shared how she quickly puts together a look when her glam team isn’t around, a routine that’s as honest as it is practical for new moms.



With this video, she shows how even new moms can achieve a fresh, bright look using simple tricks and minimal products. Here’s what you need to know about her fuss-free, ready-in-10-minutes glam routine.

What Is Parineeti’s Postpartum “Jugaad Makeup” Hack?

After giving birth on October 19, 2025, Parineeti Chopra had taken a small break. In this latest YouTube video, she opens up about exactly how motherhood has altered her beauty routine. Makeup style is all about working smart, not hard. She mixes ease with effectiveness. She shared that she likes using the same colour on her lips, cheeks, and eyelids to create a natural, monochromatic look that looks bright and fresh.

In her video, she explained her steps:

  • Starts with moisturiser to prep her skin, but skips primer and concealer.
  • Uses a small amount of foundation, applying it with a firm brush for control.
  • Applies lipstick first because, as she says, “Until I put on the lipstick, I feel like I look like a sick person.”
  • Uses the lipstick colour as blush applied in a C-shape for a lifted look.
  • Smudges a bit of the same lip colour as eyeshadow on her lids, using a hard brush for precision.
  • Applies a brown pencil liner on only the corners of her eyes and gently smudges it to create a subtle gradient.
  • Uses a specific mascara technique learned from makeup pros: placing the brush at the lash base and wiggling it from side to side.
  • Finishes by partially filling her eyebrows for a soft look.

This simple, minimalist makeup routine delivers a fresh-faced glow without fuss—a perfect fix for busy moms or anyone short on time.

ALSO READ: At 33, Cardi B Delivers 4th Baby, First with Boyfriend Stefon Diggs

Why Her Routine Resonates with New Moms

What’s powerful about Parineeti’s video is how relatable it is. As a new mom, she’s juggling her baby, her schedule, and her own needs. Sharing this quick makeup hack isn’t about perfection, but about feeling like herself again. Her “jugaad” approach captures a mindset that many new parents will identify with: minimal effort, maximum practicality, and a dash of creativity.

Parineeti’s video is resonating widely because of her honesty and her grounded personality. Her tone is warm, candid, and unfiltered. Fans appreciated how she admitted she doesn’t claim to know a lot of makeup looks but still found a way to look “fresh and bright.” 

ALSO READ: Rajkummar Rao and Patralekhaa Become Parents To A Baby Girl

Conclusion

Parineeti Chopra’s “jugaad makeup” video isn’t just about beauty as it’s a celebration of adapting, simplifying, and caring for yourself in a demanding new role. Her routine shows that motherhood doesn’t have to mean giving up on looking and feeling like yourself. Instead, it’s about finding little creative hacks that work for you. Whether you’re a new parent or someone who values minimalist beauty, her approach is both honest and inspiring.

Also watch this video

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  • Current Version

  • Nov 16, 2025 18:35 IST

    Published By : Vivek Kumar

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A quick beauty tip from artists for women over 60 that makes a visible difference

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Beauty trends are evolving fast, and for women over 60, that means it’s time to rethink old routines. The once-popular matte looks and heavy foundations are being replaced by lighter, glow-enhancing techniques that highlight natural radiance. Yet among all these changes, one particular beauty trick stands out for making a visible difference, according to professional makeup artists.

After years of focusing on coverage and control, experts now say that a single change in texture and finish can completely refresh mature skin. Forget about rigid beauty routines — this easy update not only softens features but also helps restore natural radiance in seconds.

What’s the best beauty tip for women over 60, according to makeup artists?

The pros agree: the secret is to go hydrating, not matte, especially when it comes to lipstick. Makeup artist Jenna Anton explained to AARP that glossy, nourishing lip products instantly add life to the face — something matte formulas often take away. A bright, moisturizing lip color enhances the complexion, smooths fine lines, and delivers a youthful, effortless finish.

Anton suggests choosing tinted lip oils or soft stains instead of heavy matte lipsticks and liners. “There are two low-maintenance ways to go bright — a tinted lip oil or a soft stain,” she says. These formulas add color without harsh lines or dryness, blending softly into the lips for a modern, natural look.

To recreate this youthful, bright-lip look, apply a touch of vibrant color — like a coral, berry, or classic red — to the center of your lips and gently fade it outward with your fingertip or a brush. No liner is needed; the soft edges give a fuller, smoother appearance. It’s a small step that adds energy to your overall look, especially in video calls or daily outings.

Other pro-approved beauty tweaks for women over 60

If you’re ready to refresh your routine, makeup artists recommend a few more subtle but effective upgrades:

  • Add a vitamin C serum: Revitalize dull or uneven skin by using a brightening serum before applying makeup. It boosts glow and reduces discoloration, meaning you’ll need less foundation overall.
  • Always use primer: A hydrating or illuminating primer creates a smooth base, helps products blend better, and keeps makeup from settling into lines.
  • Switch to luminous foundations: Choose sheer, glowing bases that enhance skin instead of hiding it. Pair with a high-coverage concealer only where needed.
  • Opt for brown eyeliner: Brown gives definition without harshness and flatters every eye color. It’s softer and more natural than black.
  • Use shimmer shadow wisely: A touch of shimmer — not glitter — brightens hooded or crepey lids and adds dimension.
  • Experiment with soft color: Try navy, violet, or emerald eyeliner for a subtle lift. A slight wing can visually raise the eyes.
  • Groom brows with tinted gel: A brow gel fills in sparse areas and tames hairs for a polished but natural effect.
  • Warm up with bronzer: Lightly apply a cream or powder bronzer to add warmth and dimension to mature skin.

Each of these tips follows the same philosophy: enhance, don’t mask. By choosing hydrating textures, soft finishes, and radiant tones, you’ll achieve a fresher, more natural look that celebrates — rather than hides — your skin’s character. Ultimately, embracing luminosity over matte isn’t just about makeup — it’s a mindset shift that highlights confidence and vitality at every age.

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Τι είναι το «mistletoe» makeup trend pου μπορείς να υιοθετήσεις την εορταστική περίοδο

Τι είναι το «mistletoe» makeup trend pου μπορείς να υιοθετήσεις την εορταστική περίοδο

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Αυτή τη σεζόν, το εορταστικό μακιγιάζ εμπνέεται από τη μαγεία του γκι (mistletoe) για ένα φυσικό και ρομαντικό αποτέλεσμα. Θολά χείλη, ροδαλά μάγουλα και μια πινελιά φωτός στα μάτια: το “mistletoe makeup” βασίζεται στη λεπτότητα για να δημιουργήσει μια απαλή, φωτεινή λάμψη

Καθώς πλησιάζουν οι γιορτές, είναι η κατάλληλη στιγμή να αρχίσουμε να σκεφτόμαστε το ντύσιμο και το μακιγιάζ μας, ώστε να λάμψουμε χωρίς υπερβολές. Αντί, λοιπόν, να υποκύψουμε στα έντονα κραγιόν ή στα υπερβολικά look που βλέπουμε συνήθως αυτή την εποχή, μια νέα τάση προτείνει απαλότητα και διακριτικότητα: το “mistletoe makeup”.

Τι είναι το “mistletoe makeup”;

Εμπνευσμένη από το πνεύμα του γκι και τις κλεμμένες στιγμές κάτω από αυτό το φυτό των φιλιών, η τάση αυτή στοχεύει να αποτυπώσει εκείνη τη μαγική, αιωρούμενη στιγμή. Αντλεί στοιχεία από την εποχική αισθητική και τα επανερμηνεύει με μια πινελιά μαγείας. Τα χείλη είναι απαλά θολά και βαμμένα σε ροζ ή κόκκινους τόνους, τα μάγουλα επίσης ροδαλά και απαλώς σβησμένα, οι βλεφαρίδες διακριτικές και τα βλέφαρα φωτίζονται με γκλίτερ.

Το συνολικό αποτέλεσμα είναι αυτό το “μόλις βγήκα από το κρύο, κοκκίνισα φυσικά” look. Πρόκειται για ένα μακιγιάζ που αγκαλιάζει τη λεπτότητα, με μια συνειδητή φιλοσοφία “less is more”, χωρίς έντονο eyeliner, μόνο μία στρώση καφέ μάσκαρα ή και καθόλου, ώστε να αναδειχθεί η φυσική υφή του δέρματος και η λάμψη των χρωστικών.

Πώς να το δημιουργήσεις στο σπίτι;

Για να υιοθετήσεις αυτό το look, η makeup artist των διασήμων Kelli Anne Sewell προτείνει, σύμφωνα με το περιοδικό Byrdie, να ξεκινήσεις με μια φυσική βάση: ένα ελαφρύ foundation που ενοποιεί την όψη του δέρματος χωρίς να κρύβει την υφή του, και λίγη πούδρα στη ζώνη Τ για να περιορίσεις τη γυαλάδα, διατηρώντας ωστόσο ένα απαλό, φυσικό φινίρισμα.

Στη συνέχεια, δώσε προτεραιότητα στο ρουζ, τον πραγματικό πρωταγωνιστή του “mistletoe makeup”. Επίλεξε μια απόχρωση κοντά στο φυσικό ροζ των ζυγωματικών σου όταν κρυώνεις ή ντρέπεσαι, και εφάρμοσέ το στα μήλα του προσώπου, σβήνοντάς το απαλά προς τα επάνω. Τα χείλη ακολουθούν την ίδια φιλοσοφία φυσικής κομψότητας: ένα απαλό κόκκινο ή ροζ, ταμποναρισμένο με το δάχτυλο, για ένα “μόλις με φίλησαν” ή “δαγκωμένα χείλη” εφέ.

Για τα μάτια, η απλότητα είναι το κλειδί! Μια διακριτική στρώση γκλίτερ ή highlighter στο βλέφαρο, χωρίς eyeliner, και μόνο λίγη καφέ μάσκαρα. Το αποτέλεσμα; Ένα κομψό, ρομαντικό look, ένας τέλειος συνδυασμός φρεσκάδας και εκλεπτυσμού, ιδανικό για να υποδεχτείς τις γιορτές με στιλ!

Πηγή: womenonly.gr

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The 4 Hottest Makeup Trends for Winter 2025, According to Experts

The 4 Hottest Makeup Trends for Winter 2025, According to Experts

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Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy.

Matteo Valle

Fairy Skin

Matteo Valle

Back in 2016, the no makeup look was complete without an intense swipe of powder highlight. In 2025, the shimmery staple is making a big comeback. “I’m seeing a lot of highlighters that have different metallic finishes,” says Oquendo. “It’s super glassy, but with different undertones—like green or blue.” He calls the iridescent, high-shine finish “fairy skin.”

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Frosted Lips

Filippo Fortis

Yup, you read that right. Just in time for winter, the frosty, metallic lips of the ’90s and early aughts will dominate once again. “I love a frosted lip,” says Oquendo. “There’s this big ’90s energy. There are a few brands that are doing it, and I’m here for it.” From glosses to sticks, shimmery, cool-toned, and metallic lip shades are dominating the season.

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Pro-Level Techniques

Filippo Fortis

From understanding under-painting to learning how to color correct, “there has been a desire to understand makeup techniques that have been primarily pro-focused,” Oquendo notes. “I think we’re in a golden age in terms of education and resources, and I think people are figuring it out and upping their makeup game.” Fortunately, there’s a surplus of products that make expert-level color correcting and under-painting a breeze for everyone.

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Playful Eyeshadow

Filippo Fortis

On runways and red carpets alike, eyeshadow has become more and more prominent—and I’m not just talking about neutrals. “I’m seeing real color going on here, like serious eyeshadowness,” Oquendo says. It’s not just in the physical looks, either. The latest eyeshadow palette releases have been extra playful. “For a long time, eyeshadow palettes were really boring. Now, I’m seeing more colors,” he adds, noting the rise of minty shades of blue and dark greens.

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Why Trust ELLE Beauty?

As a leading publisher of fashion, lifestyle, and beauty content, ELLE.com is committed to highlighting the best products in various categories by personally testing the latest and most innovative products, interviewing countless experts, and vetting customer-loved items. For this piece, beauty writer Emma Aerin Becker polled makeup artists to compile a list of the best makeup trends of 2025.

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Self Care: Trendy holiday makeup looks that will make you feel confident at any age

Self Care: Trendy holiday makeup looks that will make you feel confident at any age

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This holiday season’s makeup trends are all about shimmer, glow and a healthy dose of self-assurance. Think luminous skin, flushed cheeks and eyes that gleam. For women who’ve earned their laugh lines, it’s less about keeping up with TikTok and more about modern tweaks that flatter, not mask.

“As a woman over 40, I’m here to say that every woman should feel empowered to experiment with their makeup looks and try new trends. There is no age limit on colour and sparkle!” avows Lori Taylor Davis, Global Pro Lead Makeup Artist of Smashbox.

With this in mind, here’s how to wear the season’s prettiest trends without looking stuck in the past.

The eyes have it

Golden eyes were on full display during New York Fashion Week runways this fall. The look works especially well for the holidays, says Taylor Davis.

“Chromatic lids can be fun and playful but also extremely chic, making them perfect for a mature woman.”

A close eye of golden eyes with metal FX eye liner. Smashbox

Taylor Davis recommends using a metallic eyeliner, such as Smashbox’s Metal FX Eyeliners, that glide on easily to create a wing or just a subtle pop in the inner corner of the eye.

Also on trend this season is a modern take on frost eyes. According to Taylor Davis, frosted eyeshadow instantly elevates by catching the light, adding dimension that’s both playful and polished. Frost eyes are easy to create, and you can even use your fingers.

To get this look, Taylor Davis primes lids with an eyeshadow base or concealer for staying power, before applying a soft matte neutral shade to create depth. Then she glides on a shimmering shadow across the lid.

Lips and cheeks

Plenty of blush trends emerged this year, but “workout blush” mimics the skin’s natural flush after you’ve just exercised. To recreate that rosy hue, Taylor Davis suggests applying the blush lower on the cheeks than you traditionally would to create a naturally flushed look.

As for lips, the Y2K-style nude lip is back. The current version is softer and more tonal, making it flattering across all skin tones, skin types, and ages. For this latest trend, Taylor Davis advises lining lips one shade deeper than your natural lip colour, then choosing a nude lip that matches your undertone. For fair skin that’s beige-pink or peachy nude. Medium and olive-toned skin can try caramel or warm beige. For deep skin, consider mocha, toffee, or warm chocolate nude shades.

It starts with skin care

Before even getting to the makeup stage, you’ll want to ensure your skin is at its best.

“The main focus for all makeup looks, regardless of age or skin types, is ‘acing your base,’ which means perfecting your skin in a way that looks natural,” notes Taylor Davis.

When it comes to skin care, mature women don’t need to follow the latest trends, says Lorna Brown, owner and certified esthetician and laser technician at Refresh MediSpa in Sherwood Park, Alta..

“We want to look hydrated as opposed to dry at our age,” she admits. “A face full of makeup can settle into fine lines and creases, especially if you’re not hydrated.”

If you’ll be wearing more makeup than usual or getting it professionally applied, Brown recommends having a non-evasive facial a month before the big event. Her favourite treatment for prepping skin before big events or photo shoots is dermaplaning.

“We use a surgical scalpel that scrapes up dead skin and all that peach fuzz women tend to get when we’re older. When you have makeup sitting on top of that hair, it accentuates the fuzz. Dermaplaning makes your skin look like glass afterwards, and there’s no downtime,” she shares.

Whenever you’re wearing more makeup than usual or having it professional applied, Brown recommends scheduling a non-evasive facial like dermaplaning or microdermabrasion a month before the big event. If there’s no issues, repeat it a few days before the event.

“People can have different reactions, and it takes about a month to heal if you do,” she warns.

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Achieve flawless, smudge-proof wedding makeup that lasts all day!

Achieve flawless, smudge-proof wedding makeup that lasts all day!

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Lifestyle Desk

14 November 2025, 08:07 PM IST

A long day of wedding rituals can test even the most flawless makeup, but a few strategic techniques can keep your look intact from the varmala to the final farewell.

Wedding days often involve long hours, humidity, outdoor rituals and constant movement — all of which can cause makeup to smudge, fade or turn patchy. Even a perfectly applied base in the morning can lose its finish after hours of heat, food, sweat and photography. The key to long-lasting makeup lies in proper skin preparation, controlled layering and the use of stay-put formulas that withstand long wear.

Beauty experts consistently note that long-lasting makeup begins with a well-prepared base. A combination of balanced skincare, strategic priming and smart product choices makes the difference between a look that melts away by afternoon and one that stays fresh throughout multi-hour festivities.

Below are the five essential techniques, along with added practical tips that work for Indian wedding conditions, where humidity, crowding and extended ceremonies are common.

1. Prep and prime for a smooth canvas

Start by cleansing and moisturising your skin to create an even surface. Allow skincare to settle before applying a primer suited to your skin type — mattifying for oily skin and hydrating for dry or normal skin.

Do not skip the lips and eyes: exfoliate and moisturise your lips, and prep eyelids with an eyeshadow primer to prevent creasing, dulling and oil build-up. Good preparation allows the rest of the makeup to adhere better and last much longer.

Extra useful tip:

If the weather is humid, choose lightweight gel moisturisers and avoid heavy creams which can cause sliding.

2. Layer makeup in thin, buildable steps

Heavy application tends to crack, separate or become patchy over several hours. Instead, apply foundation in thin layers and blend using a damp sponge for a natural finish.

Use cream contour and blush first, then set lightly with translucent powder. This dual-layer method sets colour without looking cakey and increases staying power.

Extra useful tip:

For oily T-zones, let each layer rest for 20–30 seconds before applying the next. This prevents the product from lifting.

3. Lock everything in place

Setting is crucial. After completing your look, apply translucent powder only on areas prone to oil — typically the forehead, around the nose, and the chin.

Finish with a long-wear setting spray to seal the makeup. This step helps makeup resist sweat, humidity and friction from clothing or hugging.

Extra useful tip:

Using a setting spray before and after foundation can create a double-seal effect that lasts longer during outdoor ceremonies.

4. Choose waterproof and smudge-proof formulas

Indian weddings often involve heat, emotional moments and packed dance floors, making waterproof makeup a necessity. Use waterproof mascara, long-wear eyeliners and smudge-proof Kajal to avoid under-eye smudging and streaks.

Lip stains or long-wear lipsticks survive meals better than creamy formulas.

Extra useful tip:

Apply a thin layer of concealer on the eyelids before eyeliner. It absorbs oil and reduces smudging.

5. Carry a compact touch-up kit

Even the best makeup occasionally needs a quick refresh. Keep blotting papers, a small pressed powder, your lip colour and a mini setting spray in your clutch. Blot oil instead of adding layers — this prevents caking and maintains a clean finish.

Extra useful tip:

If lipstick fades unevenly, dab the tip of your finger into the product, press it onto the lips and blend — it looks natural and takes seconds.

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Groom Makeup Tips: 5 Easy Ways To Look Smart, Sharp, And Photo-Ready! | Beauty News

Groom Makeup Tips: 5 Easy Ways To Look Smart, Sharp, And Photo-Ready! | Beauty News

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Last Updated:November 14, 2025, 14:37 IST

With the right, refined touches, a groom can look polished and radiant. Let’s check out a few smart makeup tips that can elevate the look from simple to strikingly unforgettable!

Grooms can achieve a polished look with subtle makeup.

A wedding day holds equal significance for the groom as it does for the bride. With cameras capturing every candid smile and cinematic moment, the groom needs to look sharp, fresh, and well-groomed. Gone are the days when a simple haircut and suit were enough; modern grooms are embracing subtle makeup to enhance their natural features and complement their overall look.

This isn’t about heavy makeup, but a refined touch that ensures you appear just as radiant as your bride. Here’s what every groom should keep in mind for flawless wedding grooming, as well as the mistakes one must avoid.

Makeup Tips For Grooms

  1. Keep contouring light: If you want a sharper, more defined appearance, use a contour or bronzer only 1-2 shades darker than your skin tone. Apply it lightly under the cheekbones and along the jawline for a subtle, natural finish.
  2. Groom your eyebrows: Brush your brows into place and fill any sparse areas with a pencil matching your natural hair colour. Well-shaped brows instantly make your face appear neater and more structured.
  3. Subtly define your eyes: A thin coat of clear or black waterproof mascara opens up the eyes and adds freshness without looking overly made-up.
  4. Never skip lip balm: Chapped lips can be noticeable in photographs. Apply a plain or lightly tinted lip balm to keep them soft, smooth, and hydrated.
  5. Use a setting spray: A light mist at the end helps remove any powdery finish and keeps your makeup intact throughout the celebrations.

What Grooms Should Avoid

  1. Avoid over-contouring: Harsh lines and excessive sculpting can appear unnatural. Keep everything soft and well-blended.
  2. Don’t overfill your eyebrows: Extremely dark or heavily shaped brows can look artificial. Only fill gaps, don’t redesign the shape.
  3. Stay away from shimmer: Glittery bronzers or highlighters often look out of place on men. Opt for matte products for a clean, polished look.
  4. Don’t ignore your neck and ears: If you’re applying base makeup, blend a little onto your neck and ears for a consistent, even tone in photos.
  5. Don’t leave it until the last minute: If you’re hiring a professional, book a trial session. If doing your own makeup, practise beforehand to avoid wedding-day mishaps.

Your wedding is one of the most memorable days of your life. Just as the bride invests time in perfecting her look, the groom too should focus on grooming and subtle enhancement. The aim isn’t to appear glamorous, but to look effortlessly fresh, confident, and photo-ready from every angle.

Follow these simple tips, and the camera will love you just as much as your bride does!

First Published:

November 14, 2025, 14:37 IST

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Parineeti Chopra's 10-Minute ‘Jugaad Makeup’ Ritual Is A Fresh Take On Everyday Glam | Beauty News

Parineeti Chopra’s 10-Minute ‘Jugaad Makeup’ Ritual Is A Fresh Take On Everyday Glam | Beauty News

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Last Updated:November 14, 2025, 12:38 IST

Parineeti Chopra shared her simple ‘jugaad makeup’ routine where she talked about her favourite products and shared some essential makeup hacks.

Using few products, Parineeti Chopra achieves a polished, monochrome look.

Motherhood, YouTube, and a refreshing dose of honesty – Parineeti Chopra is in her most relatable era yet. In a new video shared on her YouTube channel, the actor breaks down what she calls her “jugaad makeup”: a routine born out of busy mornings, quick turnarounds, and the desire to still look put together. Surprisingly, the outcome isn’t rushed or improvised; it’s polished, monochrome, and quietly luxurious.

This is minimalism with intent – smart product use, strategic techniques, and a signature pop of colour that transforms sleepy into camera-ready in minutes.

Prep, Skip, Perfect: The Base

Parineeti Chopra keeps her complexion routine fuss-free:

  • Moisturiser first, and plenty of it.
  • No primer, no concealer, a deliberate move for a skin-like finish.
  • Foundation applied from the bottle cap, which she prefers using as a mini palette for hygiene and control.
  • One drop only, buffed in with a firm brush. “I like very little foundation,” she emphasises.

The takeaway? A base should look lived-in, not layered.

The Lipstick-First Philosophy

In a move that defies the conventional order, Parineeti reaches for lipstick before anything else. “Until I put on lipstick, I look unwell,” she jokes, but the logic holds. This first swipe immediately adds dimension and warmth to the face.

She then turns the same lip product into:

  • Blush, applied in a C shape —“C for Chopra,” she laughs.
  • Soft nose and chin tint, for cohesion.

A senior makeup artist once advised her that starting the blush where the eye ends creates instant lift. This becomes the structural backbone of her look.

Parineeti champions monotone makeup: lips, cheeks, eyes – all in one hue. Using a stiff, compact brush, she smudges the lipstick across her lids for a creamy wash of colour. The technique is quick, controlled, and flattering for daytime looks. According to her, the monochrome approach ‘makes you look bright’ and naturally refreshed.

Her eye definition is intentionally subtle:

  • Brown lip liner as eyeliner, applied only at the outer corner.
  • Direction matters- Extend the line as if aiming towards the brow tail, then smudge for a soft gradient.
  • Mascara trick: place the wand at the roots and shake side-to-side for maximum lift.A lightly filled brow completes the frame.

Parineeti’s routine works because it strips beauty down to what actually matters: speed, efficiency and payoff. In just 10 minutes, one lipstick becomes the hero multitasker, serving as lip colour, blush and eyeshadow, creating a cohesive, editorial monotone finish that looks far more luxe than the effort it requires. Designed for new moms, time-crunched professionals or anyone who prefers simple steps with striking results, this minimalist method reflects Parineeti at her most intuitive and effortlessly chic.

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First Published:

November 14, 2025, 12:38 IST

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TikTok ‘no-makeup movement’ trend rises in popularity

TikTok ‘no-makeup movement’ trend rises in popularity

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WICHITA FALLS, Texas (KAUZ) – From Hollywood red carpets to TikTok trends, more women are saying goodbye to glam and hello to authenticity. The no-makeup movement is redefining beauty, celebrating natural skin, self-confidence, and the power of being real.

This trend has been an off and on occurrence since the 2010s, but currently, it has somewhat evolved into a full-blown beauty philosophy, prioritizing authenticity and age diversity, but for some beauty lovers, they just can’t conceal their devotion to makeup.

Makeup dates back thousands of years, but after centuries of coloring and contouring.

“I cannot live without my foundation, my powder, and my bronzer. I love my bronzer because I’m so pale, so I have to put on some color,” Bank Teller Gracie Justus said.

Today’s trend is turning: people are putting the brushes down and going natural.

“A lot of people are moving towards preserving their skin, and to take care of their skin versus covering it with makeup and things like that,” Cosmetology & Barber Instructor at Vernon College Elisha Wehrweine said.

But some community members won’t shadow their love for the glam.

“Um, yeah, you’ll never see me without makeup,” Justus said.

In 2024, between 40 to 60 percent of women reported wearing makeup.

“I choose to wear makeup because I think it just makes me feel more professional and more put together. I am kind of the face of the bank when people walk in, they see me first. So, I like to at least look a little put together,” Justus said.

Women in broadcast, luxury retail, hospitality, and personal appearance are most likely to carry makeup.

“A lot of the higher-profile people are starting to move towards the natural. Like they may emphasize a lip, they make emphasize their eyes, but they’re not sculpting their face with highlighter, bronzer,” Wehrweine said.

Women who’ve brushed off old beauty rules are leaning toward SPF, Vitamin C, retinols, and exfoliants.

“People are more aware of what’s in the air with pollution and what’s in products,” she added.

“I say do whatever makes you comfortable. If makeup is your thing, go for it. If not, that’s fine too. You don’t have to wear makeup to look professional,” Justus said.

Whether the no-makeup trend comes or goes, every woman deserves to blush with confidence and feel beautiful on her own terms.

“In the end, it’s really pushing that person to feel beautiful and love themselves. So, if wearing makeup, even if it’s full glam, or just a little bit, or none at all. If they feel beautiful in their own skin and that’s what they need for those products or not those products, then that’s what they deserve,” Wehrweine said.

Experts share the best way to keep your skin healthy, makeup or no makeup, is daily care plus regular check-ins with a dermatologist, ideally once a year. After all, glowing skin starts with good habits.

Copyright 2025 KAUZ. All rights reserved.

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Τα "disco lips" είναι το νέο makeup trend που πρέπει να γνωρίζετε

Τα “disco lips” είναι το νέο makeup trend που πρέπει να γνωρίζετε

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