tinted lip sunscreen

DIY Natural Tinted Lip Sunscreen

For many years now I’ve preached about the benefits of safe sun exposure. The keyword here is safe! And while it has a lot of benefits, sometimes on occasion, I’ll pull out the homemade sunscreen. Many of you have asked for a lip sunscreen with SPF, so I finally got to work in the kitchen and came up with one. 

Why You Should Not (and Should) Use Lip Sunscreen

I’m not usually a fan of sunscreen for several reasons. We need the sun to make the hormone vitamin D, have a strong immune system, regulate hormones, and so much more. Even something as seemingly simple as sunglasses can interfere with that signalling by blocking light receptors in the eyes. 

Most of the time I’ll either seek shade or cover up once my body has had enough sun for the day. While I think the science is clear on the sun’s benefits, it’s also clear that sunburns are damaging! However, if you live in a really sunny climate and you’re outside a lot, out on the boat, surfing, etc., then sunscreen can be helpful sometimes. 

My homemade sunscreen recipe is a fan favorite, but many of you have asked if it can be used on lips. Technically yes, but it might leave a white cast, be hard to apply, and taste kind of funky. Even if you’re not eating it (the ingredients are clean though), small amounts of lip balm still end up in the mouth. But we probably all knew that one kid in grade school who liked eating Chapstick…

Mineral Lip Balm With Sunscreen Ingredients

A lot of the store-bought brands use a whole slew of synthetic ingredients I really don’t want in my mouth (or in my kids’!). Certain UV-blocking ingredients go smoothly onto skin and absorb quickly, which sounds great. However, these sunscreen ingredients like oxybenzone and avobenzone are also toxic to coral reefs, which are essential to ocean life and life on Earth. Not to mention what they do to us once they’re absorbed. 

This lip sunscreen instead uses non-nano and uncoated zinc oxide. It creates a skin barrier and sits on top of skin/lips, reflecting UV rays. It’s one of the safest UV barriers out there. In fact, it’s one of only two that the FDA considers safe and effective for sunscreen. I don’t always agree with the FDA, but I’m with them on this one. The zinc oxide is at 20%, which translates to roughly 10 SPF when you add up all of the ingredients. 10 SPF may not sound like much, but it blocks about 90% of UV rays.

I’ve also added red raspberry seed oil. It has a slight SPF and it’s full of antioxidants that protect the lips from sun damage. You’ll also find this ingredient in my homemade sunscreen recipe. Shea butter is smooth and creamy, nourishes lips, and helps firm up the lip balm. Beeswax provides a protective layer over the lips. 

Lastly, avocado oil provides the bulk of the lip balm and supports collagen to prevent weakened skin cells. Avocado oil also helps calm inflammation, regenerate skin cells, and protect the skin barrier. It’s also rich in carotenoids that offer some UV ray protection. 

Tinted Sunscreen Lip Balm

My original sunscreen recipe is white due to the zinc oxide. Some people are ok with a white cast on their lips, but there’s an easy fix. You can add iron oxide and/or mica to give it a bit of color. Mica reflects light so it will give it a little sparkle.

Iron oxides are nature-identical pigments that lend a rich, burgundy red color. Oxides that naturally come straight from the soil also come with lead and other heavy metal contaminants. Things I don’t want in a lip balm! That’s why iron oxides are now made in a lab to be nature-identical. 

If you don’t have iron oxide on hand, rose kaolin clay offers a similar effect.

DIY Natural Lip Sunscreen

This smooth and creamy lip sunscreen helps protect lips from UV damage.

Prep Time5 minutes

Active Time12 minutes

Cooling Time2 hours

Total Time2 hours 17 minutes

Yield: 1.7 ounces

Author: Katie Wells

  • Add the beeswax, shea butter, and avocado oil to the top of the double boiler or glass bowl. Stir occasionally until melted.

  • Turn off the heat and add the raspberry seed oil and essential oils.

  • Whisk in the powders: zinc oxide, iron oxide, and mica.

  • Remove from heat and stir occasionally as it cools. The powders will want to sink to the bottom so they’ll need to stay mixed in.

  • Once the lip sunscreen is mostly cooled, but still soft enough to pour, pour the mixture into your containers.

The iron oxide adds a pink color and the mica adds a little sparkle. You can use both or neither, but it will have a white cast without any iron oxide. 

Important Note on Photoxic Essential Oils

Certain essential oils can increase the risk of sunburn and skin damage. Needless to say, they should not be used in lip balms! Photoxic essential oils include bergamot, lime, lemon, and grapefruit. Learn more about this topic here.

More Sun Protection

Here are some more DIY sunscreen recipes, plus info on sunscreen pros and cons.

What’s your approach to sun exposure? Leave a comment and let us know!

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Shea nut shells: A natural exfoliant for glowing skin

A natural exfoliant for glowing skin

Follow this guide

What’s the story

African shea nut shells have been used for centuries in skincare, thanks to their rich nutrient profile.
The shells, which are a byproduct of shea butter production, are loaded with vitamins and minerals that can promote healthy skin.
They offer a natural, eco-friendly alternative to synthetic skincare products.
Here’s how you can use them to improve your skincare routine.

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fizzy toilet tablets

Natural Toilet Bowl Cleaner Tablets

I accidentally discovered this recipe for DIY toilet bowl cleaner tablets thanks to one of my children. Anyone else have kids who throw everything in the toilet?? And while it might have been unintentional, this happy accident has saved me a whole lot of scrubbing over the years. 

How I (Accidentally) Discovered DIY Toilet Cleaning Tablets

Once upon a time, I made a giant batch of my regular sea salt bath fizzies and postpartum bath fizzies. I had some friends expecting babies and wanted to give them as gifts.

I kept a few of the broken ones when I removed them from the molds and was planning to use them myself. I had them in a bag by my bathtub and my then one year old got into them (in true one-year old fashion). She was going through a phase of putting everything in the toilet, and these were no exception.

My first reaction was to stifle my annoyance for yet another thing being thrown in the toilet. And then I was angry that I wouldn’t get to use the bath fizzies myself.

I didn’t want to flush the toilet until they finished fizzing since I wasn’t sure that would be good for the pipes. As I stood there watching them fizz and mourning the loss of my relaxing bath, I noticed that the toilet seemed to be getting cleaner as they fizzed.

I used the toilet brush to make sure they had all dissolved and when I flushed the toilet, I was shocked how clean it was. I realized that the bath fizzies had a lot of ingredients that were naturally detoxing, and that these ingredients also worked great for detoxing and cleaning toilettes.

An Effective Toilet Bowl Cleaner

I played with the recipe to make it a little more potent since it doesn’t need to be gentle enough for skin. The result is an inexpensive, easy-to-make, highly effective toilet cleaning tablet. The best part? The little kids loved using these because they’re fun, so my toilets were cleaned frequently. 

These toilet bowl cleaner tablets freshen the bathroom and leave the toilet sparkling. I store them in an air-tight glass jar in the bathroom and use them as needed. I’ve found that if stored correctly, they keep for months.

Baking soda is great for gently scrubbing messes and deodorizing. Citric acid is naturally found in citrus fruits and helps dissolve mineral deposits. Together, they make an effective, natural toilet bowl cleaner. 

And while I don’t make homemade cleaners as much anymore now that I’ve found healthy versions, I still enjoy pulling them out on occasion. 

Natural Toilet Cleaning

If you’re still using the “call poison control if you drink, inhale or look at this wrong” type cleaners, try these instead. All of the ingredients are food grade and can technically be used in cooking. Though I definitely wouldn’t eat them because of the concentration of baking soda and citric acid.

I give some more toilet (and bathroom) cleaning options in this post. And if you don’t feel like DIYing it, there are some really good pre-made options now. One of my favorite natural cleaners, Branch Basics, also works for toilet bowls. And you can add some of their Oxygen Boost powder if you need something a little stronger. 

Note: I haven’t tried flushing the toilet before this has fully dissolved, but I wouldn’t suggest trying it. I’m thinking that kind of pressure in pipes isn’t the best idea! The toilet bowl cleaner tablet also needs a little time to work and clean the bowl. 

These are not the kind of toilet tablets that go in the toilet tank, in case you were wondering. They go directly into the bowl to clean as needed.

Natural Toilet Bowl Cleaner Tablets Recipe

Make natural toilet cleaner using food grade ingredients such as baking soda, citric acid, and essential oils.

Prep Time15 minutes

Drying Time8 hours

Total Time8 hours 15 minutes

Yield: 40 toilet tablets

Author: Katie Wells

  • In a glass bowl, mix together the baking soda and citric acid in a glass bowl. I suggest wearing a mask and some latex gloves for this to protect your skin and eyes.

  • Slowly mist the dry powder with water, mixing as you go. You want to barely wet the powder to get it to stick together in the mold. I used a small, fine mist spray bottle and about 8 sprays. Too much will cause fizzing.

  • Add the essential oils and continue mixing.

  • Using a 1 teaspoon measure (or larger), scoop out spoonfuls and place them on a piece of parchment paper until dry. You could also use a silicone mold for this step.

  • Let the toilet tablets dry overnight and carefully place in an airtight container to use as needed.

  • I haven’t tried flushing the toilet before this has fully dissolved, but I would not suggest trying it (I’m thinking that kind of pressure in pipes isn’t the best idea!)
  • I usually use a 1 teaspoon measuring spoon for these, but I’ve also used a 1/2 Tablespoon. You’ll get fewer toilet tablets, but stronger cleaning power with a bigger scoop. 

Tips For Making Toilet Bowl Cleaner Tablets

The number one mistake people make with bath bombs and similar recipes like this is adding too much water. The mixture should feel like damp sand when you squish it together. Too much water will cause the citric acid to prematurely react and fizz.  

I use water, but some people use a mix of alcohol and water. The alcohol adds some moisture to help the powders stick together, without making it too wet. If it’s a really humid day or you live in an area with more moist air it can also affect the recipe.  

If your toilet bowl tablets break apart after drying, the pieces still work for cleaning!

More Cleaning Recipes

Want some more natural cleaner recipes? Here are some DIY’s I’ve used for the bathroom over the years.

What do you use to clean your bathroom? Leave a comment and share below!

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10 ways confidence can enhance your natural beauty

10 Ways Confidence Can Enhance Your Natural Beauty

Beauty is often discussed in terms of skincare, makeup, fashion, or physical features. But confidence plays a powerful role in how we perceive both ourselves and others. In fact, studies have consistently found that traits like self-assurance, authenticity, and positive body language can influence perceptions of attractiveness just as much as appearance alone.

While confidence doesn’t magically erase insecurities, it can change the way you carry yourself, interact with others, and experience the world. Here are 10 ways confidence and beauty are closely connected.

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1. Confidence Changes First Impressions

People often form impressions within seconds of meeting someone. Confident body language, steady eye contact, and a genuine smile can make a strong impact before a word is spoken.

These nonverbal cues communicate comfort, approachability, and self-assurance, qualities many people naturally find attractive.

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2. Good Posture Enhances Your Presence

The way you hold yourself affects how others perceive you and how you feel about yourself.

Standing tall with relaxed shoulders and an open posture can make you appear more confident and engaged. It also helps highlight your natural features more effectively than slouching or trying to make yourself appear smaller.

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3. Self-Acceptance Creates Authentic Beauty

Many people spend years trying to hide perceived flaws rather than appreciating what makes them unique.

Confidence often grows when you shift your focus from chasing perfection to embracing individuality. Features you once viewed as imperfections can become part of the qualities that make you memorable and distinctive.

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4. Confidence Makes Your Smile More Powerful

A smile is one of the most universally recognized signs of warmth and connection.

When someone smiles naturally and confidently, it often appears more attractive than even the most carefully applied makeup. Confidence allows expressions to feel genuine rather than forced.

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5. People Notice Energy as Much as Appearance

Physical appearance may attract attention initially, but personality and energy often determine how memorable someone becomes.

Confident people frequently project enthusiasm, curiosity, and engagement. These qualities can leave a lasting impression long after specific physical features are forgotten.

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6. Confidence Helps Reduce Comparison

Constant comparison can undermine both self-esteem and personal style.

Confident individuals tend to focus less on measuring themselves against others and more on expressing who they are. This often leads to more authentic beauty choices, whether that’s a signature hairstyle, minimal makeup routine, or personal fashion sense.

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7. Taking Care of Yourself Builds Self-Trust

Confidence isn’t always something you’re born with. Often, it develops through consistent acts of self-care.

Simple habits can reinforce self-worth, including:

  • Following a skincare routine

  • Taking time for hobbies and interests

These actions send a message that you’re worth caring for.

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8. Confidence Improves Social Interactions

People who feel comfortable with themselves often communicate more openly and naturally.

Confidence can make conversations flow more easily, reduce self-consciousness, and help you connect with others. These social skills frequently enhance attractiveness in both professional and personal settings.

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9. Inner Confidence Can Reduce Stress

Chronic stress can affect everything from sleep quality to skin appearance.

While confidence doesn’t eliminate life’s challenges, it can help you approach difficulties with greater resilience and perspective. Feeling secure in yourself often leads to healthier coping strategies and less emotional wear and tear over time.

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10. Beauty Becomes More Sustainable

Appearance-based confidence can be fragile because looks naturally change over time.

Confidence rooted in character, values, skills, and self-acceptance tends to be more lasting. When self-worth comes from multiple sources, beauty becomes less about meeting external standards and more about feeling comfortable in your own skin.

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The Confidence-Beauty Cycle

Confidence and beauty often reinforce one another. Taking care of yourself can boost confidence, while confidence can enhance how others perceive your appearance.

The most attractive quality isn’t flawless skin, perfect hair, or a carefully curated wardrobe. It’s the ability to show up as yourself with self-respect, authenticity, and ease. While beauty trends come and go, genuine confidence never goes out of style.

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Sweet potato peel scrub: A natural skincare secret

Sweet potato peel scrub: A natural skincare secret

Follow this guide

What’s the story

Sweet potato peel scrub is a natural beauty secret from Africa. It is said to be effective in exfoliating and rejuvenating the skin.
The scrub is made from sweet potato peels, which are rich in vitamins and antioxidants. These nutrients are believed to help improve skin texture and tone.
Using this scrub regularly can give you a fresh, radiant complexion without the use of harsh chemicals.

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Natural Spa Factory launches three new wellness-Led skincare ranges inspired by psychodermatology

Natural Spa Factory launches three new wellness-Led skincare ranges inspired by psychodermatology

Bath-based wellbeing brand Natural Spa Factory has announced the launch of three new skincare collections inspired by one of beauty’s most compelling emerging fields: psychodermatology.

Psychodermatology examines the relationship between the mind, emotions and the skin, exploring how stress, mood, sleep, emotional wellbeing and nervous system function can directly influence skin health, appearance and ageing.

Launching in August, the three collections have been developed to address distinct emotional and skin concerns through targeted formulations and wellbeing-led skincare rituals.

DE:STRESSD

Recovery for stressed skin

DE:STRESSD has been created for skin experiencing the visible effects of modern life: stress, sensitivity, redness, environmental overload and barrier disruption.

Focused on recovery, restoration and emotional decompression, the collection supports the skin barrier, microbiome and overall skin resilience while helping create moments of calm within daily routines.

Emotional Territory: Recovery, calm, restoration and emotional decompression.
Skin Territory: Barrier repair, microbiome support, sensitivity, inflammation and stressed skin.

NU:MIND

Skincare for mood and emotional wellbeing

NU:MIND explores the growing field of neurocosmetics and the skin-brain connection.

Designed around the role of sensory rituals in emotional wellbeing, the collection focuses on mood, sleep, emotional regulation and nervous system balance.

The range recognises that skincare is not only about appearance but can also play an important role in creating positive emotional experiences and supporting overall wellbeing.

Emotional Territory: Mood, sleep, emotional wellbeing and nervous system balance.

Skin Territory: Neurocosmetics, sensory wellbeing, skin-brain communication and stress response support.

SKN TIGHT

Performance skincare for stress-ageing and longevity

SKN TIGHT addresses the growing interest in longevity-focused skincare and the visible impact of chronic stress on the skin.

Targeting concerns including expression lines, skin fatigue, inflammation-related ageing and loss of firmness, the collection combines aesthetic-inspired performance with a preventative approach to healthy skin ageing.

Emotional Territory: Confidence, longevity, self-optimisation and preventative ageing.

Skin Territory: Lifting, plumping, contouring, resurfacing and aesthetic-inspired skincare.

Beyond Trends

While many skincare trends focus on ingredients or aesthetics, psychodermatology represents a broader shift in how we understand skin health.

Increasing research continues to highlight the complex relationship between emotional wellbeing and the skin, reinforcing the importance of addressing both physical and psychological factors when supporting healthy, resilient skin.

Through DE:STRESSD, NU:MIND and SKN TIGHT, Natural Spa Factory aims to make these emerging concepts more accessible, translating complex science into meaningful skincare experiences that support both skin and wellbeing.

The collections launch August 2026.

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Natural Spa Factory announces new wellbeing & treatment collections

Natural Spa Factory announces new wellbeing & treatment collections

The collections represent a significant evolution for the British wellness brand, introducing a more treatment-focused direction centred around neurocosmetics, skin longevity and modern non-invasive skincare innovation.

Designed around the intersection of wellbeing, psychodermatology and advanced cosmetic actives, the collections combine clinically inspired formulations with a refined monochromatic packaging system developed to reflect a more modern and intelligent approach to skincare.

NU:MIND

Emotionally Intelligent Skincare

NU:MIND™ explores the growing field of neurocosmetics skincare designed to support the skin-brain axis and influence both skin health and emotional wellbeing.

The collection uses a combination of neuroactive skincare ingredients and mood-focused aromatics designed to work in sync with the circadian rhythm, calm inflammatory stress, and encourage emotional balance.

The range incorporates advanced actives including:

  • Zenakine
  • SymRelief
  • Lemon Balm Extract
  • Valerian Extract
  • Pink Pepperslim

These ingredients have been selected for their ability to support restorative sleep, reduce visible stress responses within the skin and promote neurocutaneous balance.

The NU:MIND collection includes:

  • Face & Body Mists
  • Massage Oils
  • Pulse Point Oils
  • Day & Night Moisturisers
  • Scalp & Hair Treatments
  • Body Care

Day formulations focus on energising, mood-boosting aromatics, while night formulations have been designed around calming fragrance profiles intended to support evening rituals and sleep preparation.

SKIN:TIGHT

Advanced Skincare Inspired by Aesthetic Treatments

SKIN TIGHT™ has been developed in response to growing consumer demand for non-invasive, procedure-inspired skincare alternatives.

The collection focuses on lifting, plumping, resurfacing, contouring and skin longevity using advanced delivery systems, peptide technologies and high-performance actives designed to replicate or enhance the visible effects associated with professional aesthetic treatments.

The range features ingredients including:

  • Multi-peptide complex
  • Vin UpLift
  • Cellfie
  • Pink Pepperslim
  • Pomegranate Enzyme
  • Triple Molecular Weight Hyaluronic Acid
  • Encapsulated Caffeine Herbasome

Together, these actives work to visibly improve firmness, hydration, radiance and skin texture while helping reduce the appearance of fine lines and expression wrinkles.

The SKIN:TIGHT collection includes:

  • Advanced Serums
  • Eye Treatments
  • Cleansers
  • Treatment Creams
  • Exfoliating Toners
  • Contouring Body Care
  • Overnight Treatments

DE:STRESSD

Barrier Repair for Modern Stressed Skin

DE:STRESSD is Natural Spa Factory’s new barrier-focused skincare collection developed to support skin exposed to modern environmental and emotional stress.

Built around the emerging understanding of the skin-brain axis, microbiome health and inflammatory skin stress, the collection has been designed to help calm sensitivity, strengthen the skin barrier and improve the skin’s resilience to daily stressors.

The range focuses on:

  • stressed and sensitised skin
  • redness and irritation
  • compromised skin barriers
  • dehydration and inflammation
  • environmental aggressors
  • skin fatigue and imbalance

At the centre of the collection is Ectoin — an award-winning extremolyte active recognised for its clinically proven protective and repairing benefits. Originally discovered in microorganisms surviving extreme desert environments, Ectoin helps defend the skin against pollution, moisture loss, UV stress, blue light exposure and inflammatory damage while supporting long-term hydration and barrier recovery.

The collection also incorporates Symferment, a postbiotic ferment technology designed to support microbiome balance and reinforce a healthier skin ecosystem through barrier-supportive micronutrients.

The DE:STRESSD collection includes:

  • Cleansing Balm
  • Moisturiser
  • Serum
  • Eye Cream
  • Facial Polish
  • Night Cream & Mask
  • Ectoin Face & Body Mist

Rich textures, restorative formulations and calming aromatics work together to support both skin comfort and sensory wellbeing as part of a modern daily recovery ritual.

Finished with notes of Green Tea & Palo Santo, the collection has been designed to feel grounding, comforting and quietly restorative.

The visual identity for all 3 collections introduces a more restrained monochromatic packaging system featuring frosted glass, oversized wrap labels and typographic-led branding intended to reflect the collections’ simplistic yet elevated positioning.

“We wanted to move beyond traditional wellness language and create products that feel emotionally intelligent, modern and genuinely useful,” says Natural Spa Factory Head of Projects, Jamie Rossiter,. “These collections are designed to support how people feel as much as how their skin looks.”

The collections will launch in September 2026 via naturalspafactory.co.uk and selected retail partners.

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This Natural Skincare Line for Teens & Tweens Is About to Blow Up

This Natural Skincare Line for Teens & Tweens Is About to Blow Up

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission.

If your tween or teen loves skincare and beauty shopping, it can be hard to tell which products are safe and which are too harsh for young skin. As a mom to a tween and a beauty writer, I understand how challenging it is to confidently purchase products without knowing if they’re 100% safe for their skin. That’s why, for parents searching for a safe skincare line for young skin, there’s Mine Line. The brand crafts each product with clean ingredients that offer gentle hydration, help prevent breakouts, and support a balanced complexion, all while avoiding common irritants and harsh chemicals.

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Mine Line was created when its founder, Stacey’s daughter, outgrew the gentle baby products they had relied on. Stacey was shocked that there was a limited amount of natural skincare lines dedicated to young, developing skin and wanted to create “something that could nourish her daughter’s skin while encouraging healthy habits early on, but the market offered little beyond harsh, adult-formulated options,” Mine Line shared. “With a background in communications and law, she began researching the skincare industry and the specific needs of this age group. Over time, Mine Line was born.”

Now, the pre-teen and teen-dedicated skincare brand offers parents the option to snag four products from its core line, all crafted without adult actives that disrupt the skin’s barrier. Rather than using harmful ingredients, these formulas focus on soothing and supportive ingredients.

Ahead, learn more about each of Mine Line’s products that you can feel safe about adding to their skincare routines.

Mine Line The One Cleanser

If your pre-teens and teens are ready for a skincare routine, start with an efficient, gentle cleanser like The One Cleanser, a coconut-derived foaming cleanser that removes dirt and grime from pores without leaving skin feeling tight or dry. Instead, the complexion feels hydrated and fresh thanks to a soothing blend of organic aloe vera, panthenol, and sodium PCA. The formula also supports the skin barrier and leaves the skin with a healthy glow.

Mine Line Cushy Moisturizer

This lightweight moisturizer goes beyond just hydrating the skin — it also strengthens the skin barrier, brightens, and helps clear breakouts. It melts into the skin with gentle massaging motions and never leaves an oily finish.

Mine Line Yes! Sunscreen

Instilling a consistent sunscreen routine early on is key to helping your tweens’ and teens’ skin stay healthy. To make this habit even easier, Mine Line offers the Yes! Sunscreen—a mineral-based formula packaged in a sunny bottle that they will want to reach for. The SPF is designed to shield the skin from UVA/UVB radiation, blue light, and environmental stress. It’s made with broad-spectrum zinc oxide that doesn’t leave a white cast behind and is also paired with ectoin, squalane, and vitamin E for additional hydration.

Mine Line Smooshy Lip Balm

Mine Line’s Smooshy Lip Balm is another top choice that tweens and teens will go crazy for. The lip product is housed in an easy-to-use dispenser that pushes the balm to the top for a non-messy (and clean) application. It deeply conditions the pout and leaves lips feeling silky and healthy year-round.

Mine Line The Regimen

The Regimen is a complete skincare set specifically designed for young skin. Although packed with nothing but gentle ingredients, each product is effective at cleansing, hydrating, and protecting the skin. The set includes Mine Line’s core products: The One Cleanser, Cushy Moisturizer, Yes! Sunscreen, and the Smooshy Lip Balm — a $110 value!

About the Author

Taylor Lane is a contributing commerce writer at SheKnows, covering beauty, style, and lifestyle. With over eight years of media experience, she previously served as a beauty writer at The Zoe Report and a fashion assistant at Glamour. Her work has appeared in StyleCaster, The FlowSpace, WWD, Forbes Vetted, Teen Vogue, InStyle, and more, where she’s tested hundreds of products — from top-performing mascaras to the most functional strollers. She’s also a mom of two girls, a ten-year-old and a 4-month-old. And when she’s not online, she’s usually at Pilates.

Before you go, check out our slideshow below:

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5 Better Swimwear Brands (Natural Fibers + Safer Synthetics)

5 Better Swimwear Brands (Natural Fibers + Safer Synthetics)

My husband once said that if I’m cranky the solution is to put me in water – the ocean, a pool, a bathtub . . . whatever’s closest.

Let’s just say he was not wrong, and we don’t live 10 minutes from the ocean by accident.

For years I’ve been packing up a beach bag with non-toxic sunscreen, water in stainless steel bottles, and snacks tucked into Stasher bags.

All while wearing a swimsuit made from the same petroleum-based fabrics used in most activewear – without giving much thought to what chemicals or treatments might be hiding in it. (I’m not willing to swim in my birthday suit – at least not with people around!)

All of that changed last year when I dove deep (pun intended) into toxins in clothing, natural fiber alternatives, and non-toxic clothing brands. While I was looking for daily staples, I came across swimsuits made with hemp, wool, and even cotton, often blended with PFAS-free synthetics for performance.

Obviously, I had questions, starting with . . .

Do healthy swimsuit options really exist?

If you’re like me, you’ve probably clicked on an ad for “eco-friendly clothing” and realized immediately that everything is made of recycled plastic.

Unfortunately, when plastics containing BPA get a second life as a swimsuit, the BPA doesn’t disappear. It remains part of the garment, where it can easily be absorbed through skin. (1) In fact, research has found that some recycled fabrics contain more BPA than virgin synthetic materials. (2)

Natural fibers are my top choice whenever it’s practical, but if there’s ever a time to bring safer synthetics into the conversation, it’s when we talk about swimsuits.

A Practical Approach To Healthier Swimwear

If you’ve spent any time looking for non-toxic swimwear, you’ve probably realized pretty quickly that this category gets complicated.

Swimwear has unique performance demands. Most people want a suit that stretches, stays in place when wet, dries reasonably quickly, and holds up to movement, saltwater, sunscreen, and chlorine.

That’s one reason most swimsuits – even the healthier options – still usually include at least a small amount of synthetic material.

Personally, I’m okay with that. For me, reducing the amount of petroleum-based fabric while prioritizing PFAS-free materials, safer dyes, and better certifications is still a meaningful step in the right direction.

That’s why I’m going to cover swimwear with natural fibers, safer synthetic fibers, and thoughtful blends that balance comfort, durability, and performance. Before we get to the recommendations, though, it helps to know what we’re trying to avoid.

👎 Common Chemicals Found In Swimwear

A cute swimsuit can still come with some not-so-cute extras.

Depending on the fabric, dyes, and finishes used, swimwear can contain chemical residues linked to skin irritation, hormone disruption, and other concerns. Here are some of the problematic ones found in swimwear:

PFAS
These “forever chemicals” are sometimes used to make fabrics more water- or stain-resistant. They are very common in “quick dry” swimsuits, but may be present even if a suit is not specifically labeled that way. PFAS chemicals have been linked to hormone disruption, immune effects, and increased risk of certain cancers in human and animal studies.

Formaldehyde
Formaldehyde-based resins are used to make fabrics more wrinkle resistant. Clothing treated with formaldehyde can trigger contact dermatitis, eczema, allergic reactions, and skin sensitization. (3) It’s also classified as a known human carcinogen. (4)

Phthalates
Phthalates are added to clothing to make synthetic fabrics softer, stretchier, and more durable. They’re also used to help prints stick, make materials stain or odor-resistant, and give garments a “performance” finish. They can be absorbed through skin contact . . . especially when heat, friction, and sweat are involved. (5)

Azo dyes
These are part of what gives some swimsuits those super bold, vibrant colors. Unfortunately, when azo dyed fabrics come into contact with sweat or bacteria on the skin, some of them can break down into aromatic amines that can cause contact dermatitis, eczema, and allergic sensitization.

Some azo dyes form specific aromatic amines that have been linked to bladder cancer, prompting the European Union and several other countries to restrict or ban dozens of the most hazardous varieties. US restrictions are mostly managed through state-level regulations (for example, California’s Proposition 65) or voluntary industry standards.

Heavy metals
According to a paper published by Yale University’s School of Medicine, “heavy metals such as lead, cadmium, and mercury are frequently used to stabilize pigments and improve colorfastness by preventing color degradation over time.” (6)

Microplastics

Synthetic fabrics also shed microplastics over time, especially during washing. It’s one of the reasons I started prioritizing natural fibers whenever possible. However, for this category, I don’t personally try to avoid synthetics completely. My goal is to reduce the overall percentage when possible and/or choose options that are thoughtfully made with durability, performance and the environment in mind.

✅  Materials To Look For

The good news is that brands are starting to move in a better direction. Here are some of the materials and certifications I looked for while researching healthier swimwear options.

Merino Wool

Merino wool is naturally breathable, odor-resistant, and offers some UV protection. It may not be the first material that comes to mind for swimwear these days, but wool has actually been used for swimming for a long time and is beginning to make a quiet comeback.

Organic Hemp

Hemp is naturally durable and offers some UV resistance. It’s also known for its antimicrobial properties in certain applications.

Organic Cotton

Organic cotton is grown without synthetic pesticides and fertilizers and is often processed with fewer chemical inputs. While it’s not inherently stretchy or quick-drying, it is soft and can be blended with other fibers or woven in unique ways that create more give.

Plant-Based Synthetics

Some newer performance fabrics are made partially from renewable plant sources instead of petroleum. Examples include BioSculpt and Yulex, which use materials derived from things like castor beans or natural rubber.

These fabrics still require processing, but some brands use lower-toxicity chemistry and closed-loop manufacturing systems designed to reduce environmental contamination.

I personally think these materials can be a really good middle-ground option when you need swimwear to perform well for activities like surfing, lap swimming, or active beach days.

OEKO-TEX Certified Synthetics

Some synthetic fabrics are certified to standards that test for harmful chemicals, including PFAS, certain azo dyes, lead, phthalates, and bisphenols.

One I look for often is OEKO-TEX® STANDARD 100, which tests textiles from yarn to finished product, including threads, buttons, and accessories, against a list of more than 1,000 harmful substances. OEKO-TEX also uses stricter requirements for products with more direct skin contact, which makes it especially relevant for swimwear.

For me, this certification is a meaningful step up from conventional synthetic swimwear with no third-party testing or transparency.

You’ll notice that many of the brands below still use a small amount of elastane or nylon for stretch and durability. Personally, I’m okay with that tradeoff when it helps reduce unnecessary chemical treatments and improves durability.

👙 5 Best Sustainable & Non-Toxic Swimwear Brands

Because stock changes from season to season, materials sometimes change, too. Always check the actual fabric description to make sure the piece you’re considering matches what you’re looking for.

Pure Earth Collection – Organic Swimwear for the Whole Family

Best for: Organic cotton swimwear with UPF protection
Certifications: GOTS certified
Materials: 98% organic cotton, 2% lycra
Price range: About $52–$104 on the U.S. site, based on currently listed swim diapers, bikini bottoms, and kids’ swimsuits
Size range: Baby/kids 0–1 through 11–13; women’s S/M–L; adult men’s swimwear is listed, but I’d verify sizing on the specific product page before publishing

Why It Made The Cut

Pure Earth Collection is one of the most unique swimwear brands I found because they offer matching organic cotton swimwear for women, men, kids and babies – not just a handful of options for one age group.

Their Earthcove swim line is made with 98% certified organic cotton and 2% lycra for stretch, with built-in UPF 50+ protection. The brand states that the lycra used is free from PFAS and BPA, and that the finished swimwear is GOTS certified.

I especially like that they’re not just swapping one synthetic for another. Compared with conventional polyester or nylon swimwear, Pure Earth says their organic cotton suits reduce microplastic shedding by 98%, which makes them a strong option for anyone trying to lower their family’s plastic load without giving up stretch completely.

Their kids’ line includes long-sleeve swimsuits, regular swimsuits, and swim diapers, while the women’s line includes one pieces and bikinis. The U.S. site currently ships within the U.S. only, while the U.K. site notes worldwide shipping.

Bottom line: If you’re looking for one of the lowest-plastic swimwear options available – especially for matching family swimwear – Pure Earth Collection is one of the best places to start. Just keep in mind that, like many natural-fiber options, the brand recommends rinsing after chlorine or saltwater exposure to help preserve the fabric.

BRANWYN – Merino Wool Innerwear That Doubles As Swimwear

Best for: Travel, hiking, and spontaneous swims
Certifications: ZQ-certified Merino wool, Responsible Wool Standard (RWS) certified supply chain
Materials: Merino wool blends (varies by style)
Price range: About $38–$98
Size range: XS–XXL

Why It Made The Cut

BRANWYN technically makes innerwear, not swimwear, but there’s a good reason many of their photos feature women swimming, surfing, paddleboarding, wading, and hiking near waterfalls.

Before synthetic swim fabrics took over, wool was actually one of the most common materials used for bathing suits. Merino wool specifically is soft, light, breathable, relatively quick-drying, and a surprisingly awesome choice for swimwear.

BRANWYN pieces are designed for movement, travel, sweating, temperature swings, and outdoor adventures of all kinds. The brand fully embraces that versatility and even encourages using its merino pieces for swimming.

They’re also third-party tested. In 2024 and 2025, Intertek tested their products and found no detectable BPA, PFAS, or phthalates. BRANWYN plans to continue retesting annually.

Personally, I especially like the darker colors for swimming. The black Essential Supreme bra has a very swimsuit-like cut and includes removable cup liners, which I appreciate.

This summer, I’m pairing it with these bottoms, which are super comfy and offer the kind of coverage I actually want when I’m swimming, hiking, or chasing kids around the beach. The fabric has a matte finish, so it doesn’t look exactly like a conventional shiny swimsuit, but it still feels totally wearable for water adventures.

I’m also thiiiis close to clicking “add to cart” on this bralette and bikini bottom in the gorgeous limited edition color, Transformative Teal, that’s pictured above. It’s one of my favorite colors, and even though I usually prefer a little padding in swimwear, this set is tempting enough to make me reconsider.

One important note: BRANWYN confirmed to me that their pieces can be worn in chlorinated pools and hot tubs, just make sure to wash them right away after use and hang to dry. So while I’d absolutely wear these for beach days, lake days, cold plunges, paddleboarding, travel, hiking swims, and occasional pool use, I personally wouldn’t make them a dedicated lap-swimming suit.

If you’re still skeptical, here are some actual user reviews:

COMFY AND PERFECT FOR TRAVEL ADVENTURES

I have been wearing the Essential Busty for awhile and loved that it is thick enough in every way, the wide straps don’t cut into you and offer moderate support for D’s. On a recent trip to Ireland I had the unexpected opportunity to utilize the opening day of a lakeside spa and sauna at a romantic inn. Including a swim in the cold lake and back into the sauna. My Essential Busty and Hipsters looked no different than a swimsuit, and dried quickly for travel, I was ready for the adventure!

BETTER THAN A SWIMSUIT

On a camping trip I was wearing the Branwyn Bralette and hipster underwear. I decided to take a dip in the river –and I am so glad I did! I didn’t feel yucky or soggy. I loved the experience so much that I just bought another Bralette and underwear specifically for swimming at the end of hikes. Previously I have uncomfortably worn bathing suits under my hiking clothes, but it’s very uncomfortable. Never again! Merino wool will be my new “swimsuit” for comfy, quick-drying hiking and camping swims.

Bottom line: This is probably not the brand for competitive swimmers or heavy chlorine exposure. But if your ideal summer includes road trips, paddleboards, alpine lakes, camping, hot springs, hiking, or “might accidentally end up in water” adventures, BRANWYN is one of the most interesting low-plastic options I found.

Quince – Affordable, PFA-Free Swimwear

Best for: Budget-friendly pool and beach swimsuits
Certifications: OEKO-TEX Standard 100
Materials: Body: 78% recycled polyamide, 22% spandex; liner: 90% recycled polyamide, 10% spandex
Price range: About $24.90–$49.90
Size range: XS–XL

Why It Made The Cut

Quince is an option to consider if you want something affordable, familiar-feeling, and practical for regular pool or beach use – but still want better standards than conventional synthetic swimwear with no certification or transparency.

Their suits are fully synthetic, but the fabric is OEKO-TEX certified, PFA-free, chlorine-resistant, and priced far below many premium swim brands.

Their women’s suits come in a wide range of styles, offer removable cups, and are resistant to chlorine, sunscreen, oils, fading, snagging, and pilling. They also offer a pretty decent range of board shorts for men, as well as kids swimwear.

This is a solid option for anyone that wants something more affordable and familiar-feeling than natural fiber swimwear, but also wants better standards than conventional synthetic swimsuits with no certification or transparency.

Bottom line: Quince is a good budget-friendly option for pool days, beach trips, and more – not plastic-free, but better-vetted, PFA-free, chlorine-safe, and much more affordable than many premium swim brands.

Industry of All Nations – 100% Organic Cotton Board Shorts

Best for: Plastic-free board shorts
Certifications: GOTS-certified organic cotton
Materials: 100% organic cotton, including the lining
Price range: About $95–$145
Size range: S–XL (varies by style)

Why It Made The Cut

If you’re looking for swim shorts made without polyester or nylon, Industry of All Nations is one of the most interesting brands I found.

Their board shorts are made from 100% GOTS-certified organic cotton – including the lining – which is incredibly rare for swimwear. Some styles are batik hand-printed and dyed with fermented natural indigo, while others use natural dye baths like rubia cordifolia and chebula seed.

I also like that the design is something most men would actually want to wear beyond the water – relaxed, substantial, and easy to pair with a t-shirt after a swim. For anyone trying to avoid plastic-based swimwear as much as possible, this is one of the cleanest boardshort options I found.

Bottom line: If your goal is to find genuinely plastic-free board shorts – not just “recycled” synthetics – Industry of All Nations is one of the strongest options I came across.

Hanna Andersson – Safer Swimwear for Babies & Kids

Best for: Practical kids’ swimwear
Certifications: OEKO-TEX® STANDARD 100; some pieces contain GRS-certified recycled nylon
Materials: Varies by style; examples include recycled nylon with CREORA® Highclo spandex
Price range: About $40–$69 before sales
Size range: Baby through kids’ size 12, depending on style

Hanna Andersson is not a natural-fiber swimwear option, but it’s one of the more practical safer-synthetic choices for babies and kids – especially if you want cute prints, sun coverage, pool durability, and third-party testing.

Their swimwear is OEKO-TEX® STANDARD 100 certified, and it includes a wide selection – rashguard swimsuits, trunks, one-pieces, two-piece sets, cover-ups, and some family matching options.

If you’re trying to reduce hidden chemical exposure in clothing without completely sacrificing comfort, style, or practicality, these guides may help:

  • The Hidden Chemicals in Modern Clothing + Low-Toxin Choices
    Learn what PFAS, BPA, azo dyes, phthalates, and other common textile chemicals are – plus how to shop more strategically.
  • The Best Non-Toxic Leggings (After 9+ Months of Testing)
    My deep dive into lower-toxin leggings, natural fibers, safer synthetics, and what actually held up in real life.
  • The Natural Clothing Fiber Handbook
    A practical guide to organic cotton, wool, hemp, linen, bamboo, modal, TENCEL™, and other common fabric types.
  • 15+ Non-Toxic Clothing Brands That Look, Feel & Do Good
    The brands I personally look at first when shopping for lower-toxin clothing.

Sources

  1. Center for Environmental Health. (2022). New testing shows high levels of BPA in sports bras and athletic shirts. Center for Environmental Health.
  2. Jurikova, M., et al. (2024). Bisphenols in daily clothes from conventional and recycled materials: Analysis, dermal exposure and associated risks. Environmental Pollution.
  3. Herrero, M., et al. (2022). Early-life exposure to formaldehyde through clothing. Environmental Health Insights.
  4. National Cancer Institute. Formaldehyde and Cancer Risk.
  5. Aldegunde-Louzao, N., Lolo-Aira, M., & Herrero-Latorre, C. (2024). Phthalate esters in clothing: A review. Environmental Toxicology and Pharmacology.
  6. Pinto, V. C. D., & Peleg Mizrachi, M. (2025). The Health Impact of Fast Fashion: Exploring Toxic Chemicals in Clothing and Textiles. Encyclopedia.

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From a Norwegian Mountainside to 100,000 Customers: The Norse Organics Approach to Natural Skincare

How a Norwegian botanical skincare brand built a global following through wild harvested Arctic plants, a water free formulation philosophy, and a radically simple two minute routine.

From a Norwegian Mountainside to 100,000 Customers: The Norse Organics Approach to Natural Skincare

Natural skincare has never been more competitive. Shelves across the globe are crowded with products claiming to be organic, plant powered, or clean, and shoppers often face dozens of similar options every time they open a browser. In this environment, standing out requires a genuine point of view, a consistent formulation philosophy, and measurable customer outcomes. Norse Organics, a Norwegian natural skincare brand that launched in the US market in January 2024, has achieved exactly that.

The company recently crossed a significant milestone. According to figures published by the brand, more than 100,000 customers have now used its signature skincare products, placing Norse Organics among a small group of independent clean beauty labels to reach that scale without celebrity endorsements or heavy retail partnerships.

The Origin Story

Norse Organics was founded by Daniel Hoftun, a former acne sufferer whose early search for effective, clean formulations came up short. Frustrated with products that promised everything and delivered little, and wary of the long chemical ingredient lists on mainstream skincare packaging, Hoftun set out to build something different. He drew on his Norwegian heritage, his familiarity with the plants that grow on the Arctic mountainside, and a clear design goal. The products had to be potent, natural, and radically simple to use.

That simplicity became a defining feature. Where much of the skincare market continues to push multi step routines with separate toners, essences, serums, ampoules, creams, and treatments, Norse Organics went in the opposite direction. Its flagship ritual was designed to take just two minutes to apply. For a generation of shoppers tired of complexity, that clarity of purpose resonated quickly.

Wild Harvesting in the Arctic

The ingredient story is what truly sets the brand apart. Norse Organics wild harvests its key botanicals from the Norwegian mountainside, where the climate is anything but forgiving. Winters are long and dark, summers are short, and the plants that survive must pack maximum nutritional value into a narrow growing window. According to the brand, this Arctic environment produces botanicals that carry higher concentrations of antioxidants and bioactive compounds than plants grown in gentler climates.

The signature ingredients are sea buckthorn and marigold. Sea buckthorn is recognised in plant science for its antioxidant density and is reported in peer reviewed research to contain more than 190 bioactive compounds. Marigold is commonly used to calm sensitive skin. Rather than processing these plants with heat or solvents, Norse Organics uses cold pressing, a technique that helps preserve delicate nutrient profiles and keeps the final formulation closer to its natural state.

A Water Free Formulation Philosophy

One of the most distinctive choices Norse Organics has made is to remove water from its products entirely. Water is the most common ingredient in mainstream skincare because it is cheap and accessible, but it requires strong synthetic preservatives and dilutes the concentration of active botanical ingredients.

By formulating without water, Norse Organics delivers higher concentrations of plant actives in every application. The brand pairs its botanicals with cold pressed oils and beeswax, both of which support long term skin barrier health. The result is a product that looks, feels, and behaves differently from conventional lotions.

The Flagship Routine and the 60 Day Guarantee

The brand’s signature offering is the Kill Acne and Redness Ritual, a routine built around the 6 in 1 Day Balm and Premium Face Scrub. The ritual takes roughly two minutes a day. It is paired with a 60 day money back guarantee, an uncommon level of commitment in the independent skincare category and a clear signal that the brand is willing to stand behind its formulations.

That guarantee has become a trust building mechanism for first time buyers. Shoppers new to water free skincare, or those who have tried other natural brands without success, often cite the guarantee as a key reason for their first purchase. The brand reports that a significant share of customers return for repeat orders.

Daily Care Beyond the Ritual

In addition to the acne focused ritual, Norse Organics offers a daily moisturising balm formulated with cold pressed oils and beeswax. The product is designed as a year round everyday moisturiser, suitable for customers whose primary concern is hydration and long term skin barrier care. The balm reflects the same principles as the rest of the line. No water, no parabens, no paraffin, and no synthetic fragrances.

Together, the ritual and the daily balm give customers a compact set of options that covers the core needs of most routines. The brand deliberately avoids over expanding its catalogue, a discipline that keeps each product distinct and easy to understand.

Recognition and Endorsement

The brand’s growth has not gone unnoticed in the beauty press. Independent publications have begun reviewing the product line in detail, and a 2025 feature in Haute Living examined both the formulation approach and customer outcomes. Bardha Citaku, a practising medical doctor with two decades of experience working with skin concerns, has publicly endorsed the brand’s ingredient choices.

Customer reviews also point to strong word of mouth momentum. Many reviewers highlight not only the formulations themselves but the responsive customer service experience, a detail that strongly influences long term brand loyalty.

Why the Milestone Matters

The 100,000 customer milestone is significant for three reasons. First, it demonstrates a genuine and sustained appetite for water free, plant powered formulations. Second, it shows that an independent brand without mass retail distribution can reach a global audience through a clear point of view and consistent product quality. Third, it validates a formulation philosophy that departs sharply from conventional skincare design.

Looking Ahead

With a growing international customer base, expanded shipping coverage, and continued independent media attention, Norse Organics is well positioned for its next phase. The brand has signalled that future product development will remain anchored in its founding principles. Wild harvested botanicals, water free formulations, short ingredient lists, and a focus on strengthening the skin barrier rather than attacking symptoms.

For readers and shoppers tracking the evolution of natural skincare, Norse Organics offers a clear case study in how a tightly focused brand can scale without compromising its formulation values. In a market crowded with noise, the company has built its growth story on a quiet but powerful idea, that the most potent skincare ingredients may already be waiting, wild and unbothered, on a Norwegian mountainside.

About Norse Organics

Norse Organics is a Norwegian natural skincare brand that launched in the US market in January 2024. The brand is recognised for its water free, plant powered formulations for acne, redness, and daily skin barrier care, using wild harvested Arctic botanicals from the Norwegian mountainside. All products are cruelty free and backed by a 60 day money back guarantee. Norse Organics ships internationally and operates a dedicated customer service team for product guidance and order support.

Note to readers: This article is part of HT’s paid consumer connect initiative and is independently created by the brand. HT assumes no editorial responsibility for the content, including its accuracy, completeness, or any errors or omissions. Readers are advised to verify all information independently.

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