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India Skin Care Market Outlook, Forecast Trends and Growth Analysis Report 2025-2033

India Skin Care Market Outlook, Forecast Trends and Growth Analysis Report 2025-2033

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AstuteAnalytica India Pvt. Ltd.

India’s skincare market is booming, driven by rising incomes, digital influence, and a shift towards natural/premium products, projected to reach billions in the coming years with strong growth in online sales, especially for specialized items like anti-aging and organic solutions, with major players like HUL, L’Oreal, and homegrown brands like Honasa (Mamaearth) leading.

Chicago, Jan. 23, 2026 (GLOBE NEWSWIRE) — According to recent data from Astute Analytica, the India skincare market was valued at US$ 8.78 billion in 2024 and is projected to hit the market valuation of US$ 17.69 billion by 2033 at a CAGR of 8.43% during the forecast period 2025–2033.

Rapid urbanization in India is transforming not just the physical landscape but also consumer behaviors and skincare preferences. As cities expand and lifestyles become increasingly fast-paced, urban residents encounter a range of environmental stressors that take a toll on skin health. Pollution levels soar, daily stress intensifies, and heightened exposure to UV radiation becomes an unavoidable reality. These factors have created an urgent demand for skincare products tailored specifically to protect and repair skin from urban aggressors, positioning urbanization as a pivotal force driving the growth of India’s skincare market.

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One of the clearest indicators of urban influence is the surge in anti-pollution skincare products. By 2025, sales of these specialized formulations are projected to reach an impressive 12 million units, reflecting consumers’ growing awareness of pollution’s harmful effects on the skin. These products often incorporate antioxidants, detoxifying agents, and protective barriers designed to shield skin from airborne toxins and particulate matter. The popularity of anti-pollution skincare underscores how environmental realities are reshaping product development and consumer priorities in India’s urban centers.

Embracing Clean Beauty: The Rise of Natural and Organic Skincare in India

The India skincare market is witnessing a powerful shift toward natural and organic products, reflecting a broader consumer movement embracing clean beauty and sustainability. This growing preference highlights a deepening awareness among consumers about the potential risks associated with synthetic chemicals and a desire to nurture their skin with gentler, nature-derived ingredients.

The influence of this shift is unmistakable in the marketplace, where natural and organic claims now feature prominently in 70% of new skincare product launches in India. This surge signals that brands recognize the compelling consumer demand for clean formulations and are racing to meet it. Whether it’s herbal extracts, essential oils, or fruit-based actives, ingredients sourced directly from nature are becoming the hallmark of new product innovations.

To stay ahead in this evolving landscape, brands are innovating by integrating biotech-derived actives and plant-based ingredients, creating sustainable alternatives to conventional formulations. These cutting-edge ingredients combine the best of nature and science, offering potent skincare benefits while adhering to principles of eco-friendliness and ethical sourcing. This fusion of technology and tradition is enabling brands to craft products that appeal to environmentally conscious consumers who refuse to compromise on efficacy.

A Battleground of Brands: Navigating India’s Fragmented Skincare Market

The India skincare market of 2025 is marked by fierce competition and significant fragmentation, creating a dynamic yet challenging environment for brands. This landscape hosts an eclectic mix of players—from large multinational corporations with global reach to agile local startups driven by innovation and niche appeal. Each contender is aggressively competing to capture consumer attention and build brand loyalty in a market that is both vast and diverse.

In response to the intense competition, the pace of product innovation and diversification has accelerated dramatically. Brands are no longer relying solely on traditional formulations but are exploring unique ingredients, cutting-edge technologies, and creative packaging to stand out. Marketing approaches have also become more sophisticated, with personalized campaigns and influencer collaborations becoming commonplace. The sheer volume of innovation is staggering—over 1,000 new skincare products were launched in India in 2025, marking a 50% increase from just two years prior.

While the proliferation of products presents exciting opportunities, it also intensifies the challenge for brands to distinguish themselves. With so many options available, consumers face overwhelming choices, making brand recognition and differentiation critical success factors. For new and existing players alike, carving out a unique identity and communicating clear value propositions are essential to gaining market share.

Power of Women: Driving India’s Skincare Market

Female consumers dominate India’s skincare market, accounting for over 70% of the total revenue, a testament to the shifting beauty ideals and socio-economic changes sweeping the country. Rising disposable incomes and heightened awareness about the benefits of skincare have empowered Indian women to invest more thoughtfully in their beauty routines.

Indian women are increasingly integrating skincare into their everyday self-care rituals, moving beyond basic grooming to focus on products that address specific concerns. Anti-aging, hydration, and sun protection have emerged as key priorities, as consumers seek targeted solutions that promote long-term skin health and radiance.

Indian female consumers demonstrate a clear preference for quality and efficacy over price sensitivity. Products perceived to offer visible, reliable results consistently outperform cheaper alternatives, underscoring a willingness to invest in skincare that truly works. This emphasis on quality signals a mature market where informed buyers prioritize efficacy and brand trust, driving brands to innovate and maintain high standards to capture and retain this influential segment.

The E-Commerce Surge: Redefining Skincare Shopping

E-commerce continues to revolutionize the skincare market, with online sales making up a significant 42% of total skincare revenue in 2024. This shift reflects changing consumer preferences for the convenience and variety offered by digital platforms. Leading players such as Nykaa and Purplle have emerged as dominant forces, leveraging technology to create personalized shopping experiences.

Nykaa’s innovative AI-driven skin analysis tool exemplifies the growing role of technology in transforming the skincare industry. By analyzing individual skin types and concerns, this tool provides personalized product recommendations, fostering deeper customer engagement. The impact is tangible—Nykaa has reported a remarkable 35% increase in customer interaction since implementing this technology.

Sustainability is rapidly becoming a critical factor influencing purchasing decisions in the skincare market. An impressive 65% of Indian consumers express a willingness to pay a premium for products featuring eco-friendly packaging. In response, brands like The Body Shop and L’Occitane are pioneering environmentally responsible initiatives by introducing refillable and biodegradable packaging options. These efforts resonate strongly with eco-conscious buyers, as they align product innovation with the growing demand for sustainable beauty solutions.

Top Players in India Skincare Market 

  • Beiersdorf AG

  • Oriflame Holding AG

  • Procter & Gamble

  • L’OREAL S.A.

  • Estée Lauder Companies

  • Kenvue Inc

  • Emami Limited

  • Zydus Wellness

  • Vicco Laboratories

  • Hindustan Unilever Limited (HUL )

  • HCP Wellness Private Limited

  • VLCC Health Care Ltd

  • Brunch Beauty Pvt. Ltd (D’you)

  • Onesto Labs Private Limited

  • Other Prominent Players

Private Label Companies 

  • Naturis Cosmetic

  • Cosmetify

  • Aura Herbal

  • Vasa Cosmetics

  • AG Organica

  • Zoic Cosmetic

  • Invision Pharma Limited

  • HCP Wellness

  • Clarion Cosmetics

  • Other Prominent Players

Market Segmentation Overview:

By Product

By Nature

By Skin Type

  • Sensitive Skin

  • Dry Skin

  • Oily Skin

  • Combination Skin

By Gender

By Price Range

By End User

  • Individual/Home Use

  • Commercial

By Distribution Channel

For more information about this report visit: https://www.astuteanalytica.com/industry-report/india-skincare-market

About Astute Analytica

Astute Analytica is a global market research and advisory firm providing data-driven insights across industries such as technology, healthcare, chemicals, semiconductors, FMCG, and more. We publish multiple reports daily, equipping businesses with the intelligence they need to navigate market trends, emerging opportunities, competitive landscapes, and technological advancements.

With a team of experienced business analysts, economists, and industry experts, we deliver accurate, in-depth, and actionable research tailored to meet the strategic needs of our clients. At Astute Analytica, our clients come first, and we are committed to delivering cost-effective, high-value research solutions that drive success in an evolving marketplace.

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CONTACT: Contact Us: Astute Analytica Phone: +1-888 429 6757 (US Toll Free); +91-0120- 4483891 (Rest of the World) For Sales Enquiries: sales@astuteanalytica.com Website: https://www.astuteanalytica.com/

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An Expert Predicts The Skincare Trends That Will Dominate 2026

An Expert Predicts The Skincare Trends That Will Dominate 2026

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After a couple of years that were dominated by extreme aesthetics, overstuffed routines and viral ingredients that promised instant transformation but delivered far less, the skincare pendulum is swinging back toward something more nuanced. In 2026, we want our skin to look strong and luminous, but above all, we want our skin to reflect overall health rather than manufactured perfection.

According to Dr Tania Romano, Head of Medical and Education at SkinCeuticals, this shift isn’t just a trend, it’s a recalibration of priorities across dermatology, aesthetics and consumer skincare alike.

“The biggest trend I predict for 2026 is healthy glowing skin,” Dr Romano says. “There is a real shift in the industry away from over-filling, over-freezing and over-treating, with many people now wanting a more natural look with healthy skin.”

So what does that mean in practice? From ingredient innovation to barrier health and the rise of professional diagnosis, here are the biggest skincare trends set to define 2026.

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The trends set to shape beauty and wellness in 2026

The trends set to shape beauty and wellness in 2026

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After evaluating trends on Google Search, TikTok, and Instagram, the AI-driven market research and consumer trends platform Spate has unveiled its predictions for the beauty and wellness sectors in 2026. Let’s take a look at some of the key findings in the Spate 2026 Beauty and Wellness Predictions: The Trends Set to Shape the Year Ahead report.

Beauty

System-driven

Consumers’ approach to skincare-first products is set to continue their dominance in 2026. The year will continue to see the merging of skincare and beauty products, as the demand for multifunctional solutions increases.

Think treatment-led formulas, such as the benefits of a lip serum in a lipstick or a skincare approach to hair care and body care.

“As consumers apply the same ingredient literacy and expectations across categories, brands that extend proven skincare actives like NAD, collagen, and glycerin into hair, makeup, and body care can build more system-driven routines,” says Spate.

Gentle efficacy

An increasing number of consumers are prioritising their skincare concerns as they become more aware of allergies, sensitive skin, eczema, and dermatitis.

In 2026, they’re expecting high-performing products across categories that deliver efficacy and gentleness.

According to Spate, “this creates momentum for formulations that deliver long-lasting wear and active results while reinforcing safety through barrier-support language, hypoallergenic positioning, and sensitive-skin validation.”

Vanilla vibes

Fragrance will be vanilla (in a good way) in 2026, as the category moves beyond perfume into bodycare.

Spate says that “as consumers layer scent to build longevity and personalisation, brands that approach fragrance as a connected ecosystem across body, hair, and fragrance can create more immersive routines and strengthen repeat engagement through cohesive scent stories.”

Subtle signs

There may be a hankering for 2016 nostalgia on social media right now, but there’s no desire for the return of the bold beauty looks of the time.

The desire to be a “clean girl” will continue in 2026 as consumers favour quiet refinement over bold statements.

Spate found that more volatile themes — “Quick Fixes for a Perfect Self” and “No-Fragrance Fragrance” — are emerging as consumers opt for micro-enhancements that offer quick, low-commitment ways to feel subtly more polished.

With beauty becoming a tool to fine-tune appearance, Spate says to target this demand, brands should deliver “low-effort products with understated payoff — such as sheer plumping lip formulas, precision hairline tools, and skin-close fragrances positioned around ‘yourself, but better.’”

How longevity is growing across beauty and wellness

Maroefah Smith  11 Dec 2025

Wellness

Super supplements

When it comes to wellness, consumers are going for routine-based, preventative wellness.

There’s no stopping the supplement train as consumers look to them for support in daily performance. Concerns are centred around stress, sleep, and mood-support solutions, with easy, benefit-led formats like magnesium gummies gaining traction.

Consumers’ growing interest in bioavailable, longevity-focused ingredients like collagen, NAD, creatine, and L-theanine shows a demand for targeted outcomes tied to energy, mental clarity, recovery, and healthy ageing.

“For brands, this creates opportunities to emphasise clear use cases, proven bioavailability, and benefits that support both immediate performance and long-term health,” says Spate.

Functional food

There’s no stopping the rise of functional foods in 2026 as health-conscious consumers seek ways to incorporate their wellness goals into their daily snacking and drinking habits.

The need for immunity shots with gut health and other functional ingredients is an example of this shift, developing into what Spate calls a daily “wellness insurance”.

Spate’s recommendation? “Brands must differentiate through formulation credibility, convenience, and taste, while designing products around daypart-specific needs like energy, hydration, and nourishment.”

#BizTrends2026 | Eco Diva Natural’s Nicole Sherwin: Clean beauty is not a trend – it’s a responsibility

Maroefah Smith  15 Jan 2026

Quality of life

Unlike the need for quick fixes, in beauty, consumers are prioritising long-term quality of life when it comes to their wellness.

Their approach will continue to be personal and proactive, says Spate, with a growing overlap between wellness, beauty, and mental health.

In line with ecosystem thinking, consumers are seeking multifunctional products in a singular routine.

Spate reckons “for brands, this creates opportunities to build cohesive portfolios that support daily rituals, bridge categories, and offer flexible or personalised solutions that evolve with changing priorities.”

Wellness from home

Everyone remains in hermit mode, with consumers looking to integrate treatment-level results, sensory innovation, and professional-grade activities into their homes.

According to Spate, these behaviours may not necessarily scale; they indicate consumers’ desire to achieve immediate impact or novel experiences without disrupting their daily routines.

“The trends that succeed long term will be those that can transition from experimentation into repeatable, everyday use,” says Spate.

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How Cannabis is Shaping Wellness Trends in 2026

How Cannabis is Shaping Wellness Trends in 2026

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As we navigate into 2026, cannabis is no longer considered the rebellious plant of the counterculture or the recreational indulgence of weekend relaxation. It has boldly stepped into the mainstream wellness arena, reshaping how people approach health, self-care, and holistic living. This isn’t a subtle shift, it’s a full-blown wellness revolution powered by cannabis, and the momentum is electrifying.

The narrative around cannabis has evolved drastically over the past decade. Today, it’s about unlocking potential beyond just getting high by harnessing its therapeutic properties to enhance physical, mental, and emotional wellbeing. From innovative products to integrative wellness practices, cannabis is becoming a cornerstone of modern health culture.

One of the most exciting developments in 2026 is how cannabis is being integrated into personalized wellness routines. No longer a one-size-fits-all approach, consumers are using data-driven insights and expert guidance to tailor cannabis use for anxiety relief, chronic pain management, sleep enhancement, and even mood stabilization. Wellness practitioners and medical professionals are embracing cannabis as a versatile tool — one that complements yoga, meditation, nutrition, and other health modalities.

The market itself reflects this transformation. We’re seeing a surge in cannabis-infused wellness products that go far beyond the typical flower and vape pens. Think about cannabinoid-enhanced skincare that targets inflammation and aging, functional beverages designed for calm focus or deep relaxation, and nutritional supplements that support the body’s endocannabinoid system. These products are crafted with precision, merging science with nature to meet the sophisticated demands of today’s health-conscious consumers.

What makes cannabis so compelling for wellness in 2026 is its holistic impact. It’s all about fostering balance in mind and body. Research increasingly reveals how cannabinoids interact with the body’s endocannabinoid system, which plays a critical role in regulating mood, appetite, sleep, and immune function. This insight positions cannabis as a natural ally in preventative health, not merely reactive treatment.

Moreover, cannabis is fueling new wellness experiences. Wellness retreats, spas, and fitness studios are incorporating cannabis-based therapies into their offerings. From cannabinoid-infused massage oils to guided meditation sessions enhanced by microdosing, these experiences cater to a growing demographic eager to explore alternative pathways to wellbeing.

But the wellness wave isn’t just consumer-driven. Cannabis is influencing broader cultural attitudes toward health and self-care. It encourages a more compassionate, mindful approach to managing stress and chronic conditions.  It is an approach that prioritizes quality of life and mental health in tandem with physical wellness.

Of course, challenges remain, including regulatory complexities and the need for more robust scientific validation. Yet the progress in 2026 is undeniable. Cannabis is no longer on the fringe but firmly planted at the heart of wellness innovation.

There is no doubt that cannabis is shaping the future of health. Not by replacing traditional medicine, but by complementing it. This offers new tools, new experiences, and new hope for a balanced, vibrant life. The green revolution in wellness is here, and it’s only just beginning.

To find more interesting articles go to mercurynews.com/things-to-do/cannabis

Artificial Intelligence (AI) may have been used to aid in the development of this content with human supervision to edit and approve all final content. The editorial team did not contribute to these pieces, and the opinions expressed do not necessarily represent those of the editorial staff. Refer to our partner statement to better understand the nature of the relationship.

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The 2026 Skincare Trends to Watch | Beauty & grooming

The 2026 Skincare Trends to Watch | Beauty & grooming

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If there’s ever an indication of a new beauty trend or cosmetic treatment, it can be found on the faces of Hollywood’s elite. You best believe if there’s a new magical therapy promising the fountain of youth, they’ve sniffed it out before we’ve ever even heard of it. This was out in full display this week with Emma Stone’s Golden Globes red carpet glow. The treatment responsible? Ivan Pol’s, a.k.a The Beauty Sandwich, “snatched” facial. And it’s not just Emma Stone who’s eating it up. Victoria Beckham, Kim Kardashian, Penelope Cruz, Teyana Taylor and more are all converts. Thanks to a layering of his “secret sauce”, bottled in SS02 and SS01, an antioxidant-rich face oil and its double that plumps the skin, in between infra-red and radio frequency devices, Pol’s treatment delivers results akin to Botox – without the needles, of course.

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The biggest makeup trends of 2026 you need to know about

The biggest makeup trends of 2026 you need to know about

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If you spent 2025 trying to keep your liner crisp, track all the blush trends and find the one you like the most and strike your base at “full but still natural”, you are not alone. This year, however, faces will be softer and less perfect. Liner will be smudged instead of razor sharp, skin will look sheerer and you’ll see blush where used as a lifting tool.

Makeup trends in 2026 feel freer and more personal. Perfection is no longer the point. Expression is. “This is the year that makeup will be comfortably worn, like it’s moved with you through the day. Soft, blurred skin replaces the controlled finishes that defined 2025. It’s going to be worn differently by everyone, shaped by mood, personality and how one chooses to show up in their own skin,” says Harlin Sachdeva, founder and CEO, House Of Makeup.

We’ve observed every pattern on the scene, from bridal looks and brunch events to night out glam. Soft sculpted skin is replacing high glass shine and colour is being used in more confident, instinctive ways. Below are the trends that will shape how we curate our makeup looks this year.

Glossy, wet finishes

Credits: Instagram.com/ @sharvari

This isn’t dewy skin. It’s wet. Skin looks slugged with moisture-heavy products and allows light to reflect it. Sachdeva sees this as the natural extension of skincare meeting makeup. “When your base is hydrating on its own and your complexion products have humectants and ceramides, that wet finish looks healthy, not oily,” she says.

Glossy finishes and highlighting will appear on lids, cheekbones, brows, collarbones and lips. Balms, oils and glosses replace powders, creating a molten finish. The result feels ethereal, borrowing heavily from backstage beauty and editorial shoots.

Blurred lip liner

Credits: Instagram.com/ @loriharvey

If 2025 was all about the sharp lip liner, 2026 favours more diffused edges in makeup trends. Blurred lips look bitten and softly stained, with lip liner melting into the natural lip line rather than sitting on top of it. Inspired by K-beauty, this widely adopted makeup trend leans romantic and effortless, offering a more natural alternative to overly defined lips.

Lightly smudged makeup

Credits: Instagram.com/ @kritisanon

The clean-girl era officially gives way to the opposite: an undone look. Blurred eyeliner, creased eyeshadow and softly smudged mascara form the basis of this undone look. The appeal lies in makeup that looks worn, slightly messy and lived-in. Rather than erasing signs of movement, this makeup trend celebrates them. Eyes look more expressive and less concealed, as if makeup has lived a life instead of being applied as a mask.

Graphic pops of colour

Credits: Instagram.com/ @iamhalsey

Till now, colour was always applied in blended washes or gradients. Instead, in 2026, colour will be brought out without inhibition and with more confidence. A pop of cobalt in the inner corner. A swipe of chartreuse along the lower lash line. A single stroke of cherry red across the lids. It will now be treated as a graphic element rather than a decoration, creating impact without excess.

Maximalism

Credits: Instagram.com/ @zendaya

In 2026, makeup will centre around a single exaggerated element. An oversized wing, a full-glitter lid or dramatically placed blush becomes the focal point, while everything else on the face stays comparatively minimal. It’s a great way to let your creativity off the leash.

Blush is the new contour

Credits: Instagram.com/ @bhumisatishpednekkar

Blush steps into the sculpting role once dominated by contour and bronzer. Zaara Kazi, creative director of hair and makeup at Looks Salons, tells us, “Blush that wraps the skin from cheek to temple lifts the face without looking stamped on. Brows are additionally kept softer, which allows skin, jewellery and couture to take centre stage.” Berry tones, cold pinks and flushed reds create looks that feel more lively, replacing the uptight precision of contour.

Cool tone revival

Credits: Instagram.com/ @tamannaahspeaks

Silver shadows, frosted lids, grey-toned contour and muted pinks signal a full return to cool tones. Inspired by early 2000s beauty, the revival comes with smoother textures and subtler shimmer. After seasons dominated by warmth, this shift is refreshing, icy and nostalgic.

Monochrome makeup lives on

Credits: Instagram.com/ @sonamkapoor

Although not new, this one’s been on everyone’s mind and will continue to dominate. One shade worn across eyes, cheeks and lips, creates a polished and elegant look that’s also quick to achieve. Matte lids, creamy blush and naturally tinted lips in brick reds, plums, mauves or terracottas create a cohesive look.

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2026's Biggest Skincare Trends to Try Now

2026’s Biggest Skincare Trends to Try Now

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It was only a matter of time before the concept of “longevity” made its way into our skincare routines. While the term is often overused, 2026 marks a turning point—one in which longevity is no longer about marketing spin, but about cultivating skin cells that work harder for us. We’re after skin that is resilient, able to repair itself, and looks (and, crucially, feels) good not just now, but for years to come.

“We’re moving away from ambiguous claims and superficial trends and into an era defined by quantifiable biology, measurable outcomes, and a demand for transparency,” says dermatologist and founder of Klira, Dr. Emma Craythorne. “Consumers are no longer satisfied with vague promises of glow and hydration—they want to understand mechanisms, data and longevity. And truthfully, so do we as clinicians.”

From cellular health and personalized treatment plans to next-generation LED that goes further than ever before, Vogue speaks to the experts to uncover the ingredients, innovations and treatments shaping skin health in 2026.

Biostimulators and regenerative treatments

Regeneration sits at the heart of skincare in 2026. “My patients are increasingly focused on the long-term health of their skin and are seeking regenerative treatments that look natural, rather than quick fixes or dramatic changes,” says Dr. Wassim Taktouk. The overfilled, over-frozen (even just a bit) aesthetic has had its day; in its place is a desire for luminosity, movement and healthy-looking skin. “The demand for treatments that respect skin health and tissue integrity will only continue to grow,” he adds.

Biostimulators—injectables that trigger the skin’s own collagen production—are central to this shift. Unlike traditional fillers, they offer both an immediate effect and progressive improvement over time. Julaine, a newer bio-activator, is one to watch. Using poly-L-lactic acid technology, it stimulates the tissue-supporting network around skin cells—what Dr. Taktouk calls “the skin’s factory for all the good stuff”—supporting natural collagen and elastin production with minimal inflammation.

“It delivers tighter, firmer skin with improved tone and texture, but without looking ‘done’,” he says. “It’s ideal for patients who want to look like a better version of themselves, not different.” Sculptra, another poly-L-lactic acid-based treatment, is also experiencing a renaissance, according to Dr. Ash Soni, as patients increasingly prioritise gradual, natural regeneration.

Skin cell health

Topical skincare is following the same regenerative logic, with a focus on mitochondrial health—also known as the engines of our cells. Ingredients that support mitochondrial function help skin cells generate more energy (ATP), repair damage more efficiently and withstand environmental stress, resulting in healthier, more resilient skin for longer.

Expect to see formulas rich in CoQ10, NAD+ boosters such as niacinamide and NMN, peptides, antioxidants like vitamin C and resveratrol, and alpha-lipoic acid. Dr. Craythorne also points to the rise of diagnostic clinical tests capable of measuring cellular stress, mitochondrial function and barrier integrity, paving the way for genuinely personalized skincare.

Ectoin

Next year’s hottest skincare ingredient? Ectoin, a natural amino acid derivative that protects and strengthens the skin by forming a hydration shield around skin cells—Google searches are up 60% in the last month. Helping the skin hold onto moisture, it also reduces inflammation and irritation, while defending the skin against environmental stressors like pollution, UV exposure, and changes in temperature, for more hydrated, resilient skin.

Peptides, redefined

“Peptides will take centre stage in 2026 as we move away from aggressive exfoliation and overly complicated routines, and towards barrier-repairing, microbiome-friendly and healing skincare,” says Dr. Brendan Khong.

“Peptides are the building blocks of the skin,” Dr. Khong explains. “They act as messengers, signalling the skin to produce more collagen and elastin, while also offering anti-inflammatory benefits that reduce redness and premature ageing.”

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The Biggest Wellness Trends of 2026

The Biggest Wellness Trends of 2026

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Wellness is on everyone’s mind. The industry, which McKinsey & Company reports is currently worth $2 trillion, is continuing to dominate our collective interest. But what does wellness look like in 2026?

As we start to look ahead to next year, the state of wellness is all about growth and expansion. You can expect to find the following in the wellness space: Advancements in longevity (we mean legitimate, science-based ones over viral TikTok moments) and how we approach GLP-1s, traveling with the sole purpose of working out our bodies and/or minds, and adding nutrients to more interesting and fun drink formats.

Below are the six wellness trends experts predict will be huge for 2026. Scroll through to see which ones should be on your radar.

Private Members Club: Wellness Edition

Private clubs have taken over as our proverbial third space. For 2026, these clubs are expanding more than ever into wellness spaces. Jonathan Leary, CEO and founder of Remedy Place, tells Vogue he sees private wellness members clubs becoming the number one destination for milestone celebrations (think birthdays, bachelorette parties, etc.) and personalized wellness programs that focus on more proactive measures of self-care.

But most importantly, Leary says what will really drive people to wellness members clubs is their hunger for a tranquil space away from all the digital noise. “They are the remedy to so many of the challenges we’re facing in the modern world,” he says. “People don’t feel good, and people are lonely. The rise of AI and digital connection is only increasing the need for real, in-person experiences.”

“We are all craving something real,” agrees Alex Feldman, cofounder of wellness members club Saint. “The world has become so digitized and screen-obsessed that the most radical thing now is to actually feel something—to put your feet on real stone or to sit in a cedar-clad room with your phone completely out of reach.”

Saint, a private sauna and ice bath studio opening later this year in New York City, plans to lean more into personalized experiences for clients to give a more luxe private experience. “It is not about socializing and stereotypical wellness practices,” adds Amanda Hensen, cofounder of Saint, “but rather an intentional separation from the chaos of city life and an opportunity to reconnect to our inner stillness.”

The Fitness Travel Boom

From the viral UCPA tennis adult summer camp in Chamonix to the ultimate luxe surf retreat with Surf Synergy Costa Rica, taking a vacation to reset will take on a whole new meaning in 2026 with the rise of fitness travel. According to a recent 2025 wellness report done by McKinsey & Company, the demand for in-person services such as boutique fitness classes has gone up in the travel space. The report states that 60% of consumers who traveled for health and wellness treatments in 2024 will continue to do so in future travels, and 30% of those who spent money on such activities would gladly spend more the next year.

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7 Biggest K-Beauty Trends of 2025, According to Experts

7 Biggest K-Beauty Trends of 2025, According to Experts

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Lee’s a fan of it too, adding that milky toners were a common addition for an adjacent TikTok trend that gained traction this year. “Skin flooding is a hydration stacking technique where you apply multiple layers of hydrating products onto damp skin to ‘flood’ it with moisture before sealing it in [with a cream or gel moisturizer].” Another viral option comes from TirTir, which adds niacinamide to its formula for added brightening.

Flushed Blush

Blush was a major beauty trend everywhere, including Seoul’s It girls—who, of course, put their own spin on it. In Korea, makeup leans toward a soft-matte, diffused look, and blush is no different. What sets it apart is the placement when applied and unique textures—think bouncy, mousse-like formulas and roller-ball blushes.

“Blush had a real moment in 2025, with lots of cool girls in Korea wearing blush high up on their cheeks, right below their eyes,” says Lee. “The result was a fresh, youthful look. We saw lots of great new textures and formats for blush, whether it was bouncy Pudding Pots from FWEE, Dewy Roll Cheeks from Rom & amp;.”

Fwee

Lip&Cheek Blurry Pudding Pot

PDRN and Vegan Alternatives

“PDRN has been a major trending ingredient in 2025. PDRN (also known as salmon DNA) has been incorporated into serums, mists, creams, masks—and it all happened at record speed,” explains Lee, noting that brands like Reju-all were completely sold out at many pharmacies in Seoul when she visited over the summer. She suspected the ingredient would gain widespread attention given the buzz it was already generating on social media—even Kim Kardashian revealed that she’d tried a professional PDRN treatment. “Today, we see PDRN in every category, from serums and mists to creams and even sunscreens.” One PDRN product in particular that took over TikTok was Medicube’s bright pink serum.

And in keeping with that rapid pace of innovation, PDRN has since expanded into vegan alternatives. “PDRN is no longer limited to salmon-derived sources, thanks to advances in biotechnology that are unlocking non-animal ways to deliver the same regenerative benefits,” says Chung Park. Case in point: both she and Lee count Mixsoon’s plant-derived, rice-based PDRN among their favorites.

Blurred Lips

“Some iteration of blurred lips has been popular in Korea for years, but the twist in 2025 was a softer take on the look,” says Lee, noting that formulas like Peripera’s Ink Velvet reigned supreme—and still do. “Rather than a sharp ombré effect, blurry lips were defined with a chunky, rounded, soft lip liner and subtly blended.” The result, she explains, is pretty and plumped, aligning seamlessly with the clean-girl aesthetic that dominated 2025.

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AI skincare and more – 6 beauty trends that dominated 2025

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Skincare is the basis of our beauty routines and the industry is evolving.

As the skincare shifts toward science-led personalisation, Dr Danielle Gounder, co-founder of Skin-Recode in Cape Town, shares her expert insights on the biggest trends defining 2025.

A review of 2025 skincare trends

Dr Danielle says 2025 was deeply restorative, championing barrier health, minimalism and biotech boosts, all fuelled by a consumer backlash against overkill.

Skincare has become smarter, not harsher, with med-spas and at-home technology narrowing the gap between the clinic and daily routine.

A notable cultural shift also emerged, a decisive move toward more natural aesthetics and a push to undo enhancements where necessary. Subtle, non-surgical body sculpting rose as the confidence-boosting option that still felt true to self.

READ MORE | Skincare through the ages – how to care for your skin as you age

Here are six skincare trends that took centre stage in 2025:

1. Barrier care took centre stage

“Barrier repair was the undisputed hero of 2025,” Dr Danielle says. “Ceramides, niacinamide and comforting occlusives, including a refined take on slugging – dominated routines designed to heal the sins of over-exfoliation. Sunscreen, meanwhile, evolved into a luxurious essential; silky, reef-safe formulas transformed daily protection into pleasure, not punishment.”

2. Skinimalism: Less is the new more

“The 12-step era faded into memory, replaced by skinimalism: streamlined routines built on high-performing, multi-tasking products,” she explains. “Milky toners that cleanse, hydrate and plump in a single step saw a 49 percent spike in search interest. Efficiency was the new indulgence, ditching viral experiments for proven results.”

3. Biotech and personalisation go mainstream

“Artificial intelligence (AI) shifted skincare from guesswork to precision, enabling custom formulations and personalised guidance without invasive testing,” the doctor says. “Clean, pregnancy-safe and tween-friendly beauty surged, widening access to glowy, gentle care.”

4. Cosmetic proceedure reversals

“Authenticity also reigned. When Kylie Jenner openly dissolved her lip fillers for a softer, more relatable look, it sparked a global wave of ‘filler reversals’. Hyaluronidase bookings soared in clinics as people embraced features that feel theirs inherently – celebrating refreshment over exaggeration,” Dr Danielle explains.

5. The body enters the chat

“Body ‘skinification’ exploded – extending actives like niacinamide and ceramides from the face to the limbs and even the scalp, helping drive a 20 percent category uptick. Hair health innovations continued across removal and regrowth.

6. Non-surgical proceedures

“Most notably, non-surgical contouring took off. Ultrasonic cavitation and laser liposuction have become the sculpting solutions of choice, breaking down stubborn fat with sound waves or laser energy, resulting in minimal downtime and scar-free refinement. These gentler approaches embodied 2025’s core ethos: less drama, more confidence.”

Dr Danielle says, the year that was saw a more considered approach to skincare. “Overall, 2025 rewarded patience — calmer skin, smarter spending and a rejection of extremes, whether filler overload or ingredient hoarding.”

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