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Makeup Mantras: Prajakta Koli gives a glimpse into her glam-meets-real makeup routine

Prajakta Koli, the Indian YouTuber turned actor and author known as MostlySane on social media, has built a fanbase with her relatable content. From comedy sketches on YouTube to GRWM (get ready with me) videos on Instagram, she invites audiences into her world with humour and style. In one of her latest GRWM on Instagram, the ‘Mismatched’ actor blends everyday life with her makeup tips. She starts with the basics: skincare prep that’s all about hydration and a smooth base. Prajakta emphasises moisturisation and SPF as non-negotiables, a foundation for makeup that feels skincare-forward rather than heavy.

Prajakta shares her makeup secret in her get ready with me video (Instagram)

For Makeup Mantra, by HT Shop Now, we looked into Prajakta Koli’s social media videos for her go-to makeup tricks and how to adapt them for everyday, confidence-boosting glam.

Clean and hydrated base (Prep First)

Prajakta begins with skincare, a crucial yet often overlooked step before makeup. She lightly moisturises and primes her skin, focusing on a smooth and hydrated base. She applies a lightweight sunscreen that smooths texture and protects skin from UV damage. It is advisable to never skip sunscreen. In fact, your sunscreen should be blendable and lightweight, offering maximum coverage.

Flawless foundation

Moving into complexion makeup, Prajakta opts for a foundation that’s medium coverage with a skin-like finish. Instead of full-on glam, she blends product with a dense brush, focusing on evenness without masking her natural skin texture. You can even use a damp sponge to apply foundation evenly onto your face.

Concealer and contouring

Prajakta beautifully addresses her under-eye areas while chit-chatting in the video. She follows up with a concealer under the eyes and on areas that need a bit more brightness, subtly lifting the face without looking cake-heavy. She then applies a soft contour with a warm brush around the cheekbones and jawline. Instead of making it too dramatic, she applies them enough to add dimension for the camera but not so intense it feels staged.

Lip lining, along with a nude lip shade

For lips, Prajakta lines her lips beautifully using a lip liner. She chooses a soft nude-pink liquid lipstick or tinted lip balm. This shade enhances her natural lips rather than making them the focal point, tying the whole makeup look together with a subtle, friendly vibe. A pro tip is that if you have dry lips, apply a lip balm first before any lipstick shade.

Eyelash curler for naturally curled lashes

Prajakta is known for her simple and subtle looks, and she keeps it minimal here as well. She chose an eyelash curler to lift her eyelashes and did not use any fake lashes to amp up her eyelashes. She keeps her eye makeup bare with no kajals, eyeliners, or mascara, a simple girl-next-door look.

Final glow — The setting spray moment

To seal the look, Prajakta sprinkles a setting spray or makeup fixer on her face. The result? A lit-from-within gleam that catches light beautifully in videos without turning glittery or distracting. The setting spray keeps your makeup intact in one place and prevents it from melting.

Why does this look work?

What makes Prajakta’s makeup routine so engaging isn’t just the products, it’s how she talks through each step, shares little preferences (like what she loves versus what didn’t work), and treats the entire process like a chat with friends. Her choices, from hydrated base to warm blush and natural lips, create a fresh, minimal makeup look that feels easy and subtle.

Check out her Instagram video:

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Global Cosmetics Market to Reach USD 704.17 Billion by 2032, Reveals New Maximize Market Research Analysis

Global Cosmetics Market to Reach USD 704.17 Billion by 2032, Reveals New Maximize Market Research Analysis

Maximize Market Research’s Cosmetics Market Global Outlook (2025–2032) has been updated with the latest developments from the first nine months of 2025.

“Maximize Market Research reveals AI skincare, clean beauty, and K-beauty trends are reshaping global cosmetics growth.”

PUNE, India, Feb. 27, 2026 /PRNewswire/ — Global Cosmetics Market was valued at USD 492.18 billion in 2025 and is expected to grow at a CAGR of 5.25% from 2025 to 2032, reaching nearly USD 704.17 billion by 2032. This growth is fueled by rising beauty consciousness, expanding demand for premium skincare, organic and natural cosmetics, inclusive beauty products, and the ongoing digital transformation in the beauty and personal care industry.

Get Full PDF Sample Copy of Report: (Including Full TOC, List of Tables & Figures, Chart) @ https://www.maximizemarketresearch.com/request-sample/72541/ 

Global Cosmetics Market

Key Market Trends & Insights from the Cosmetics Market Report

Skincare Segment Dominates Global Cosmetics Revenues

The skincare product segment accounted for the largest share of 48% in 2025, driven by rising consumer preference for dermatologist-recommended products, anti-aging solutions, and clean beauty formulations. High adoption of serums, moisturizers, sunscreens, and acne-care products underscores the growing trend of science-backed skincare. Consumers are increasingly searching for “microbiome-friendly cosmetics for sensitive skin” and “organic anti-aging skincare solutions”, highlighting the influence of long-tail search intent in shaping product strategies.

Rise of AI-Powered Personalized Beauty Solutions

AI-powered beauty solutions and virtual try-on technologies are transforming consumer engagement. Companies like L’Oréal, AmorePacific, and Perfect Corp are integrating AI skin diagnostics and personalized product recommendations to enhance customer loyalty and drive premium adoption. Long-tail searches like “AI-powered skincare routine for combination skin” and “virtual makeup try-on apps” are gaining traction globally, reflecting heightened consumer demand for precision beauty solutions.

Sustainable and Eco-Friendly Beauty Drives Market Growth

Demand for sustainable cosmetics, refillable packaging, and plant-based skincare formulations continues to grow. Consumers are actively searching for “cruelty-free beauty brands”, “eco-friendly cosmetic packaging solutions”, and “vegan organic skincare products”. This trend is particularly pronounced in Europe, North America, and APAC, where regulatory frameworks encourage ethical sourcing and transparency in beauty product ingredients.

Digital Transformation and Influencer-Driven Beauty Trends

The digital commerce revolution and social media influencer marketing are accelerating the adoption of innovative cosmetic products. Micro-influencers and beauty content creators are introducing hybrid skincare-cosmetic solutions, such as tinted SPF moisturizers and serum foundations, driving searches like “best hybrid beauty products for anti-aging” and “top eco-friendly makeup brands”.

Inclusive Beauty Products and Male Grooming Expansion

Consumers increasingly demand inclusive beauty products catering to all skin tones and genders. The male grooming segment is expanding rapidly, with rising adoption of skincare and anti-aging products for men. Searches such as “best natural cosmetics for dark skin tones” and “men’s cruelty-free skincare products” highlight opportunities for niche innovation and long-tail keyword optimization.

Cosmetics Market Composition by Product & Innovation:

  • Color Cosmetics: Focus on long-lasting, skin-friendly formulations and multifunctional makeup.
  • Skincare: Includes anti-aging creams, serums, and microbiome-friendly solutions.
  • Perfumes / Body Mists: Premium fragrances leveraging natural, sustainable ingredients.
  • Advanced Cosmetics: Cosmeceuticals blending bioengineered ingredients and antioxidant-rich formulations.
  • Beauty Devices: At-home aesthetic treatments, including hair-removal devices and AI-powered skin analyzers.

Notable Innovations:

Bioengineered ingredients: Plant-based peptides and probiotics for sensitive skin.

Personalization apps: AI-based solutions recommending custom foundations and skincare regimens.

Sustainable packaging solutions: Refillable containers, compostable packaging, and zero-waste initiatives.

Global Cosmetics Market Segmentation: Skincare, AI-Powered Serums & Clean Beauty Trends Driving Consumer Engagement

Global Cosmetics Market is evolving with skincare face care products leading in daily consumption, from hydrating moisturizers to microbiome-friendly serums. Color cosmetics, body care, and perfumes follow, yet AI-powered personalized skincare and clean beauty solutions are redefining trends. With online retail and B2C channels driving rapid adoption, consumers are exploring anti-aging creams, organic face oils, and inclusive beauty formulations, creating unprecedented opportunities for innovation and engagement.

Get Insightful Data on Regions, Market Segments, Customer Landscape, and Top Companies (Charts, Tables, Figures and More) – https://www.maximizemarketresearch.com/request-sample/72541/ 

By Product    

Skincare

Face Care

Moisturizers & Creams

      Serums & Essence

      Face Wash & Cleansers

      Face Mask

      Face Oil

      Under-eye Creams

      Others

Body Care

 Lotions & Creams

     Body Oil

     Hand Creams

     Foot Creams

      Others

Bath Products

Shower Gel

     Bath Soap

     Others

Intimate Care

  Intimate Washes

    Wipes

    Whitening Products

    Others

Others

Color Cosmetics

Eye Products

 Eye Shadow

       Eye Liner

       Kohl Pencil

        Others

Facial Products

 Primer

       Foundation

       Concealer

Face Powder

       Others

Lip Products

Lipstick

       Lip Glosses

       Lip Liners

       Lip Mask

       Others

Others

Perfumes/Deodorants/Body Mists

By End User   

Men

Women

By Distribution Channel      

Business-to-Business (B2B)

Business-to-Consumer (B2C)

Online Retail Stores

  Hypermarket/Supermarket

  Brand Stores

  Multi-brand Stores

  Departmental Stores

  Other Retail Stores

Competitive Analysis: Global Beauty Leaders

  • L’Oreal: Advanced AI cloud diagnostics, virtual try-ons, and sustainable ingredient sourcing.
  • AmorePacific: Generative AI beauty assistants for custom makeup recommendations.
  • Shiseido: Non-invasive Skin Visualizer AI tools for real-time skin health assessment.
  • Estee Lauder: Partnership with research centers for longevity and anti-aging beauty solutions.

Leading brands are investing heavily in AI-powered personalization, microbiome-friendly cosmeceuticals, sustainable formulations, and inclusive product lines, creating competitive differentiation.

Cosmetics Market Breakthroughs 2025–2026: AR Virtual Try-Ons, 3D-Printed Makeup & Science-Driven Skincare Innovations

In January 2025, L’Oréal’s BOLD venture fund invested in Timeline, a longevity-focused skincare platform, accelerating next-generation anti-aging and wellness cosmetics.

In December 2024, Estée Lauder partnered with Stanford’s Aesthetics & Culture Program to fund longevity and consumer behavior research, enhancing its science-driven skincare pipeline.

2025–2026: Rise of AR-powered virtual try-ons and custom 3D-printed makeup formulations, supporting bespoke beauty product launches globally.

Immediate Delivery Available | Buy this Research Report (Insights, Charts, Tables, Figures and More) –

Global Cosmetics Market Regional Insights: AI Skincare, K-Beauty Trends & Clean Beauty Driving Growth

North America leads the global Cosmetics Market, driven by AI-powered personalized skincare, anti-aging serums, and microbiome-friendly creams. Rapid adoption of online B2C channels, clean beauty products, and AR virtual try-ons fuels growth. Meanwhile, Europe and Asia-Pacific showcase innovation in sustainable formulations, K-beauty trends, and inclusive cosmetics, creating a competitive landscape that keeps beauty enthusiasts globally engaged.

Asia-Pacific ranks as the second-largest cosmetics market, fueled by K-beauty innovations, Japan’s science-driven skincare, and China’s influencer-led e-commerce. Rising demand for anti-aging creams, microbiome-friendly serums, and herbal skincare in India and Australia drives rapid growth. Digital-first beauty trends, clean and inclusive formulations, and premiumization are reshaping consumer engagement, making the region a global hotspot for innovative cosmetic solutions.

Cosmetics Market, Key Players:

  1. Proctor and Gamble Company
  2. Revlon, Inc
  3. The Estee Lauder Company Inc
  4. Amway Corp
  5. L’Oréal International
  6. Proctor and Gamble Company
  7. Bayer AG
  8. Henkel AG
  9. Clarins
  10. Beiersdorf AG
  11. Kiko Milano
  12. kao corporation
  13. Shiseido Company Limited
  14. Nykaa E-Offline Pvt. Ltd
  15. Sugar Cosmetics
  16. Chicmax
  17. Proya Cosmetics
  18. Shenzhen Beauty Star Company
  19. C’Bon Cosmetics
  20. Paramount Cosmetics
  21. Huda Beauty
  22. The Foschini Group
  23. Gulf Pharmaceutical Industries
  24. Givaudan
  25. Galderma Group
  26. ULTA Beauty
  27. Puig Brfands

Read Full Cosmetics Market Research Report – https://www.maximizemarketresearch.com/market-report/global-cosmetics-market/72541/ 

FAQs:

  1. Why is the skincare segment dominating the global cosmetics market?

    Ans: Skincare leads with 48% share, driven by demand for anti-aging creams, serums, and microbiome-friendly skincare. Rising adoption of AI-powered personalized routines and clean, organic formulations fuels daily usage, making face care the most lucrative segment globally.

  2. How are AI and AR technologies reshaping the cosmetics industry?

    Ans: AI and AR enable personalized skincare, virtual try-ons, and 3D-printed makeup, enhancing consumer engagement. Brands like L’Oréal and Shiseido leverage these tools for bespoke anti-aging solutions and inclusive products, bridging digital and in-store experiences.

  3. Which regions are leading growth in the global cosmetics market and why?

    Ans: North America dominates due to AI skincare, clean beauty, and B2C adoption, while Asia-Pacific excels with K-beauty trends, science-driven skincare, and influencer-led e-commerce. Both benefit from premium skincare demand, inclusive formulations, and digital-first beauty trends.

Analyst Perspective:

From an analyst perspective, the global cosmetics sector is rapidly evolving with AI-powered personalized skincare, microbiome-friendly formulations, and clean beauty innovations driving growth. Leading players like L’Oréal, AmorePacific, and Estée Lauder are investing in AR try-ons, longevity-focused platforms, and sustainable solutions, while North America and Asia-Pacific adoption accelerates. Strategic innovation, digital engagement, and inclusive products position the industry for long-term competitive differentiation and expansion.

Related Reports:

Anti-Ageing Cosmetics Market: https://www.maximizemarketresearch.com/market-report/anti-ageing-cosmetics-market/200288/

Functional Cosmetics Market: https://www.maximizemarketresearch.com/market-report/functional-cosmetics-market/126140/

Global Anti-acne Cosmetics Market: https://www.maximizemarketresearch.com/market-report/global-anti-acne-cosmetics-market/119557/

Global Cosmetics and Perfumery Glass Bottles Market: https://www.maximizemarketresearch.com/market-report/cosmetics-and-perfumery-glass-bottles-market/105115/

Premium Cosmetics Market: https://www.maximizemarketresearch.com/market-report/global-premium-cosmetics-market/90273/

global halal cosmetics market: https://www.maximizemarketresearch.com/market-report/global-halal-cosmetics-market/69023/

Vegan Cosmetics Market: https://www.maximizemarketresearch.com/market-report/global-vegan-cosmetics-market/20003/

About Maximize Market Research: Cosmetics Market (Consumer Goods & Services)

Maximize Market Research is a leading market research and consulting firm specializing in the Consumer Goods & Services domain, with a strong focus on the cosmetics and beauty industry. Our insights and analytics support global clients in understanding trends, innovations, and consumer behavior in skincare, color cosmetics, perfumes, and personal care segments.

We partner with major players in the global cosmetics market, delivering growth-driven research, competitive benchmarking, and strategic guidance. By analyzing AI-powered skincare, clean beauty, microbiome-friendly formulations, and digital adoption trends, we help brands navigate evolving consumer demands, regional dynamics, and investment opportunities to strengthen market positioning and drive sustainable business growth.

Contact:

Lumawant Godage

MAXIMIZE MARKET RESEARCH PVT. LTD.

+91 96073 65656

Email: sales@maximizemarketresearch.com    

Content Source: https://www.maximizemarketresearch.com/market-report/global-cosmetics-market/72541/ 

Visit Our Web Site: https://www.maximizemarketresearch.com/    

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My Thoughts After 18+ Months

My Thoughts After 18+ Months

Recently my teenage son started – and won – a negotiation over bedtime with one sentence. He inherited my old Oura ring last year, and he used the data he’d collected to show me that delaying by 30-45 minutes would align better with his circadian rhythm.

My husband smirked as “sleep latency” casually rolled out of our son’s mouth, because data is one of my love languages.

That’s not to say I prefer graphs over personal experience, I pay close attention to my body’s cues – what helps me feel strong, rested, and nourished – but I also value objective markers and high quality research to help me make decisions.

So when Jaspr announced a sleep study that used Oura ring data to track the impact of their air scrubber, I immediately volunteered to participate. I love data, I love sleep, and I’m always up for a good experiment.

Plus, it’s not every day you see a company willing to test their product in real-world bedrooms where people actually sleep. That’s the kind of transparency I respect.

Jaspr sent me an air scrubber – which is different than an air purifier, as I’ll explain soon – to use throughout the study. I was allowed to keep it as a “thank you” for participating, and after using it for 18+ months, I’m seriously impressed.

Here are seven ways it stands out:

#1 – Independently Tested

Jaspr has undergone multiple rounds of independent testing, with consistently strong results. In one lab test, it achieved:

✅ 97.1% mold removal in 1 hour

✅ 99.8% mold removal in 2 hours

✅ 100% elimination in 3 hours​

The results are available on this page if you want to check them out.

Jaspr also filters a wide range of everyday air pollutants, including

  • Microplastics
  • Dust, pollen, & other allergens
  • Smoke particles (wildfire, cigarette, incense/candles)
  • Pet dander
  • Volatile Organic Compounds (VOCs) from everyday things like cooking, furniture off-gassing, cleaning products, paint, and building materials

Also, in the sleep study I mentioned above – participants (that’s me!) on average fell asleep faster, stayed asleep longer, and got more deep sleep.

#2- Adapts To Your Environment​

Jaspr doesn’t just run on autopilot – it adjusts as your environment changes. It uses built-in sensors to continuously monitor indoor air quality, including microscopic airborne particles (often called PM2.5 – things like cooking smoke, dust, and fine pollution) and VOCs, which are gases released from furniture, building materials, cleaning products, and everyday life.

When the air changes, Jaspr adjusts automatically. The display shifts from green to yellow or red and shows a number that reflects how many tiny particles it’s detecting in real time.

My kids love watching the light turn yellow when we cook, then drift back to green as the air clears. We love bacon – Jaspr doesn’t. 🙂

One quick note: Although this feature is technically called Smart Mode, it doesn’t increase EMF exposure. There’s no need to connect to an app via bluetooth or Wifi – the purifier doesn’t need any of those things to work.

And if you prefer more control, you can manually adjust the fan speed to whatever level feels right.

#3 – Whisper Quiet

Most of the time, Jaspr runs on its quietest setting, which is very quiet. If you’re like me you’ll barely know it’s on – which is perfect if you’re using it in a bedroom, office, or anywhere quiet matters.

#4 – Dark Mode For Sleep

As someone who put these LED light dimming stickers on all the bright indicator lights that seem to be standard on electronics these days, I appreciate that Jaspr comes with a built-in dark mode.

At night, one quick touch will turn off the display lights so that they don’t disrupt your sleep. One small area stays very dimly lit so you can find the button to turn the lights back on. If you want complete darkness, just cover it with a quarter or something similar.

#5 – Durable, Clean Design

Unlike most purifiers, which are pretty clunky, it has a minimalist design that blends into just about any decor style. 

The exterior is steel, which can be endlessly recycled without losing strength (unlike plastic, which often ends up in landfills).

Also, it uses a 360° air intake, pulling air from all sides so you can place it against a wall without restricting airflow.

#6 – More Than A Typical Air Purifier

When you go to Jaspr’s site, you’ll see it’s described as an air scrubber, not an air purifier. If you’re thinking, “So . . . what exactly does that mean?” here’s how they explain it:

Air purifiers vary widely in quality. Most are made of plastic and designed to be compact, lightweight, and affordable. They often market large square footage coverage, but without clear context. These numbers frequently overlook critical variables like ceiling height, airflow efficiency, or actual air changes per hour (ACH) – a measure hub how often the air in a room is completely replaced.

For example, a purifier might claim to cover 1500 square feet but only deliver one air change per hour, which may not be sufficient in environments with ongoing pollutant sources. This lack of transparency is a common issue in the consumer air purifier market.

An air scrubber, by contrast, is a much more robust system originally designed for industrial and commercial use. Air scrubbers are built to handle high, contaminant loads, such as during . . . wildfire cleanup, or renovation projects.

They operate using high-powered fans and heavy duty filters to rapidly cycle and clean large volumes of air – often achieving multiple air changes per hour.

#7 – Lifetime Warranty (With filter subscription)

Maintenance is easy – the filter only needs to be replaced about every six months, and it takes less than a minute. If you prefer not to think about it, their subscription automatically sends a new filter on schedule and includes a discount.

The subscription also activates their lifetime warranty. If your purifier ever has an issue, they send a replacement and cover the return – no extra fees, no complicated process.

And I really do mean that.

Earlier this year, my husband and I bought a Jaspr for a space outside our home where our boys spend a lot of time. After a while it developed a slight noise, so he reached out to ask about an exchange.

They shipped a replacement quickly and paid to have the original returned.

My husband placed the order and handled the support request through his own account, so Jaspr had no idea I was paying attention – or that I would eventually write about the experience.

That mattered to me, because their FAQ page says, “Your Jaspr is covered for as long as your filter subscription is active. No catches, no hidden costs, ever.”

A promise like that only means something if it’s kept for every customer – not just when a company knows the interaction might end up in a review.

Air purifiers are an investment, so it’s not a small thing to have a warranty that actually feels like a warranty.

#8 – Free Shipping + Money Back Guarantee

Jaspr air scrubbers come with a 30-day money back guarantee, so you get to try it out and – if it’s not the right fit – you can send it back. (Just hang on to the box!)

Shipping is also free in the continental U.S. and Canada.

What does Jaspr’s 3-in-1 filter include?

Jaspr keeps things simple with a single, easy-to-replace filter that handles three stages of filtration, so you get strong air purification without juggling multiple parts.

The heavy-duty filter (about four pounds) combines three layers designed to work together:

Stage 1: The Pre-Filter

This outer layer captures larger particles like dust and pet hair. It also protects the layers underneath, helping the main filter last longer and maintain performance over time.

Stage 2: High-Efficiency Particulate Air (HEPA) Filter

Jaspr uses a HEPA filter that captures mold spores, pollen, pet dander, and other airborne irritants.

HEPA filters trap a minimum of 99.97% of particles that are 0.3 microns in diameter. For reference, a human hair is about 70 microns thick.

Here’s how Jaspr explains that in terms of real-world performance:

If an intake of air containing 10,000 particles of 0.3 microns in diameter passed through a HEPA filter, a maximum of only 3 out of the 10,000 particles would be allowed to pass through the filter.”

Stage 3: Carbon Filter

This is the part of the filter that targets VOCs – the invisible chemicals that can come from cooking, furniture off-gassing, cleaning supplies, or paint (though I always recommend choosing non-toxic paint options like ECOS whenever possible).

The carbon filter is interlaced within the HEPA filter, capturing and binding to pollutants like formaldehyde while also neutralizing odors.

When I first saw that they use about a pound of carbon, I wanted to know why. Some brands use more, so I wanted to understand the thinking behind the design.

I found a voice note from Jaspr’s founder explaining their approach – including why they chose that carbon load and why they use an H12 filter instead of an H13 or higher.

If you want behind-the-scenes insight into the tradeoffs (airflow, noise, and real-world performance), you can listen to it HERE.

The short version: they prioritized strong airflow, quieter operation, and the ability to clear fine particles quickly – the things most people notice day to day.

If you’re considering a Jaspr

After using Jaspr for more than a year – through a sleep study, controlled burns in nearby forests, everyday cooking, and normal family life – I’ve been consistently impressed with both the air scrubber and the company behind it.

That’s why when my daughter moves to college next year, she’ll be bringing her own Jaspr with her.

If indoor air quality is something you’ve been meaning to prioritize, this is a well-built, performance-focused option that’s designed to last.

One of the biggest reasons I feel comfortable recommending Jaspr is their warranty. A truly good air purifier / scrubber is an investment, but as long as your filter subscription is active, your unit stays covered under their lifetime support policy.

In our experience, the process is refreshingly easy when you actually need it. If you decide it’s a fit for your home, use code MP to save $250.

Share with a friend! 👇

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Why Avocado Deserves a Spot in Your Skincare Routine

Why Avocado Deserves a Spot in Your Skincare Routine

Avocado may be best known for upgrading toast and salads, but this creamy green fruit is increasingly earning recognition in the world of skincare. Beyond its culinary popularity, avocado is packed with skin-loving nutrients that make it a powerful natural beauty ingredient. From deep hydration to fighting early signs of aging, it offers a range of benefits that can transform dull, tired skin into a healthy, radiant complexion.

Deeply moisturises the skin: Rich in healthy fats, avocado penetrates the skin to provide intense hydration. It softens dry patches, restores suppleness, and helps maintain a smooth, glowing complexion naturally. Its natural oils are easily absorbed, making it particularly beneficial for people struggling with dryness or seasonal skin concerns. Unlike many synthetic moisturizers, avocado nourishes while locking in long-lasting moisture.

Fights signs of aging: Loaded with antioxidants like vitamin E, avocado combats free radicals that cause wrinkles and fine lines, promoting youthful, firm, and healthy-looking skin. Environmental stressors such as pollution and UV exposure can accelerate aging, but the antioxidants present in avocado help defend the skin, keeping it resilient and refreshed.

Reduces inflammation: Avocado’s anti-inflammatory compounds soothe redness, irritation, and puffiness. It is ideal for sensitive skin and can calm conditions like eczema or sunburn. Its gentle nature makes it suitable for those who experience frequent flare-ups or irritation from harsh skincare products.

Brighten complexion: Vitamins C and E in avocado help even skin tone and reduce dullness. Regular use gives the skin a radiant, healthy glow from within. These vitamins support skin repair and clarity, helping to diminish the appearance of dark spots and uneven pigmentation over time.

Heals and repairs skin: Avocado’s nutrients accelerate skin cell regeneration and support collagen production, aiding in the healing of minor cuts, scars, and blemishes. Collagen is essential for maintaining skin structure, and the fruit’s nutrient profile works to naturally strengthen and rebuild damaged areas.

Protect against sun damage: Antioxidants in avocado, especially carotenoids, help protect the skin from harmful UV rays and oxidative stress, reducing the risk of premature aging. While it does not replace sunscreen, incorporating avocado into your skincare routine can provide an added layer of defense against environmental damage.

Improves elasticity: Healthy fats and vitamin C in avocado support collagen and elastin production, enhancing skin elasticity and firmness, keeping your skin plump and youthful. Improved elasticity means skin looks smoother and feels more resilient over time.

Nourishes dry or cracked skin: Avocado’s hydrating oils penetrate deeply to soothe rough, dry, or flaky skin. It provides long-lasting moisture and helps restore a soft, smooth texture. Whether used in homemade face masks or infused in skincare products, avocado offers a simple, natural way to pamper your skin.

In a beauty industry flooded with complex formulations, avocado stands out as a wholesome, effective ingredient. Simple, accessible, and nutrient-dense, it proves that sometimes the best skincare solutions can come straight from nature.

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Clean girl makeup daily wear full glam makeup occasions 2026 beauty trends

From barely-there base to bold contour and dramatic lashes, beauty trends in 2026 are split between two strong aesthetics Clean Girl Makeup and Full Glam.While one celebrates minimalism and natural glow, the other embraces drama, definition and statement looks.

So which trend is actually winning? Let’s break it down.

WHAT IS CLEAN GIRL MAKEUP?

Clean Girl Makeup focuses on fresh, dewy skin, brushed-up brows, subtle blush and glossy lips. Think “no-makeup makeup” but polished.

The look usually includes:

It pairs well with slick buns, gold hoops and neutral outfits. The vibe is effortless, healthy and put-together without looking overdone.

WHAT DEFINES FULL GLAM?

Full Glam is bold, sculpted and camera-ready. It’s the go-to for weddings, parties and nights out.

The look typically includes:

  • Full-coverage foundation

  • Contour and baking

  • Dramatic eyeshadow

  • Winged liner

  • False lashes

  • Matte or bold lipstick

It’s detailed, high-impact and designed to stand out both in real life and on social media.

WHY CLEAN GIRL IS DOMINATING DAILY WEAR

Minimal makeup is trending because it fits modern lifestyles. With busy routines, work-from-home culture and gym-to-brunch schedules, people want quick, breathable beauty.

Search trends show rising interest in:

  • Skin tints

  • Cream blush

  • Glass skin

  • Skin barrier repair

The focus has shifted from covering flaws to enhancing natural features. Healthy skin is the new foundation.

WHY FULL GLAM STILL RULES OCCASIONS

Despite minimalism trending, Full Glam hasn’t disappeared. In fact, for big events weddings, concerts, festivals dramatic makeup still dominates.

Indian wedding culture, influencer events and nightlife demand high-definition makeup that photographs well under bright lights. Glam gives confidence, structure and transformation.

It’s less about everyday wear and more about making a statement.

SOCIAL MEDIA’S ROLE IN THE BATTLE

Platforms like Instagram and TikTok have played a huge role in shaping both trends.

Clean Girl aesthetic went viral because it felt aspirational yet achievable. Meanwhile, Full Glam thrives in tutorials, bridal content and transition reels.

Interestingly, audiences now appreciate versatility. One day it’s dewy minimalism, the next it’s bold glam.

SKIN HEALTH VS MAKEUP ARTISTRY

Another factor influencing the shift is skin health awareness. Consumers today are ingredient-conscious and more informed about barrier repair and minimal layering.

Heavy makeup can clog pores if not removed properly, while lighter routines support long-term skin health.

However, for makeup artists, Full Glam remains an art form blending, sculpting and colour theory at its finest.

SO, WHAT’S REALLY WINNING?

In 2026, it’s not about one replacing the other. Clean Girl Makeup is winning daily wear and workplace beauty. Full Glam continues to own celebrations and content creation.

The real winner? Personal choice.

Beauty today is less about trends dictating standards and more about individuals choosing what makes them feel confident, whether that’s glossy lips and glowing skin or bold liner and sculpted cheeks.

Because in the end, makeup isn’t a competition. It’s self-expression.

– Ends

Published By:

Chaitanya Dhawan

Published On:

Feb 28, 2026 13:30 IST

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How to Treat Skin Issues for Older Women

How to Treat Skin Issues for Older Women

Aging is a natural part of life, and it brings various skin issues that many older women face. Changes in skin texture, elasticity, and tone can be frustrating, but there are many ways to address these concerns. You can improve your skin health and appearance through practical skincare routines and advanced cosmetic procedures. Taking charge of your skincare can help you gain a youthful glow and boost your confidence.

Let’s look at how to handle these skin challenges effectively.

Common Skin Issues

As women age, their skin may become thinner and lose fat, leading to a tired look. Sun exposure, hormonal changes, and reduced natural oils can cause dryness, wrinkles, and age spots. Many women also deal with sagging skin, which may cause the skin around the eyes to droop or form jowls. These changes are normal, but you can explore treatment options rather than accept them.

A daily skincare routine tailored to your aging skin can make a big difference. Use gentle cleansers and quality moisturizers, and stay hydrated to combat dryness. Wearing sunscreen every day can also prevent more sun damage, a major cause of skin aging. Understanding your skin’s needs helps you create a routine that nurtures it.

Botox

When talking about treatments for aging skin, many think of Vancouver Botox. This injectable treatment helps reduce fine lines and wrinkles, especially around the forehead, eyes, and mouth. Botox works by relaxing the muscles that cause these lines, providing a smoother look shortly after the procedure.

One major benefit of Botox is its minimal invasiveness. The treatment takes just a few minutes, and there is no downtime so that you can return to your daily activities right away. However, it’s important to speak with a qualified practitioner to discuss your goals and ensure you are a good candidate for this treatment. Botox can help women refresh their appearance without drastic changes.

While it is a well-known choice, it’s also crucial to have realistic expectations. The results last 3 to 6 months, so you may need regular follow-up treatments. This isn’t about achieving an unrealistic look, but rather enhancing your natural beauty with some help.

Dermal Fillers

Dermal fillers are popular treatments for older women. These injections can add volume, smooth out sagging skin, and reduce deep lines. As we age, our faces lose fat and collagen, which can make them look sunken. Fillers can enhance areas like the cheeks, jawline, and lips, giving your face a more youthful and rounded look.

One of the great things about dermal fillers is their flexibility. Different types are available for various areas and desired effects. Some fillers give instant volume, while others boost collagen production over time. This means you can customize your treatment to fit your needs and goals.

Safety is very important, so it’s essential to see a licensed professional with experience in administering fillers. The injector will help you achieve natural-looking results that match your facial structure, avoiding overfilling or an awkward appearance. It’s wise to have a thorough consultation to share your skincare goals and concerns.

Holistic Skincare Solutions

In addition to these cosmetic treatments, think about adding holistic methods to your skincare routine. Eating a balanced diet full of vitamins and antioxidants can help improve your skin from the inside. Staying hydrated is crucial, as water keeps your skin elastic and glowing. Foods rich in omega-3 fatty acids, like salmon and walnuts, are great for skin health because they help fight dryness.

Regular exercise also helps maintain a youthful look. Physical activity boosts blood circulation, bringing essential nutrients to the skin and promoting a healthy glow. Plus, exercise can lower stress, which can negatively affect your skin.

Also, visiting a dermatologist regularly can help you catch any skin concerns early. Professional check-ups can guide you on the right skincare routines and recommend treatments that suit your skin type and age.

Importance of Consistency in Skincare

To achieve healthy and youthful skin, consistency is key. It is important to maintain a consistent skincare routine to effectively address signs of aging. Skincare products need time to work, so sticking to your routine is essential. Whether you choose a simple or more detailed regimen, use your products every day to achieve lasting results.

Start by cleansing your skin to remove dirt and impurities. Next, apply a nourishing serum that targets specific concerns, such as fine lines or uneven skin tone. Moisturizing helps keep your skin hydrated and prevents dryness. Finally, use sunscreen daily to protect your skin from harmful UV rays that can cause premature aging.

This content is brought to you by the FingerLakes1.com Team. Support our mission by visiting www.patreon.com/fl1 or learn how you send us your local content here.

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Turmeric for Skin: Ancient Remedy, Modern Glow

Turmeric for Skin: Ancient Remedy, Modern Glow

For centuries, turmeric has been more than just a kitchen staple. Revered in traditional wellness systems and home remedies, this golden spice has steadily earned recognition in modern skincare. Today, dermatologists and beauty experts alike acknowledge that turmeric’s active compound, curcumin, plays a powerful role in promoting healthier-looking skin.

Here’s a closer look at how turmeric can support your skincare routine.

Calms Redness And Irritation

Inflammation is often at the root of many skin concerns — from breakouts to chronic sensitivity. Turmeric contains curcumin, a bioactive compound known for its anti-inflammatory properties. By helping reduce swelling and redness, turmeric can soothe irritated skin and support conditions linked to inflammation.

People with reactive or sensitive skin often turn to turmeric-based masks or creams to help restore balance. Its calming effect makes it a popular natural option for those looking to minimize discomfort without harsh chemicals.

Supports Acne Control

Acne is typically caused by excess oil production, clogged pores, and bacterial growth. Turmeric addresses several of these triggers at once. Its antibacterial qualities help combat acne-causing bacteria, while its anti-inflammatory nature reduces the appearance of swollen pimples.

Additionally, turmeric may help regulate sebum production, which is essential for preventing recurring breakouts. When used consistently and correctly, it can contribute to clearer, calmer skin over time.

Improves Under-Eye Appearance

Dark circles and puffiness often result from poor circulation, fatigue, or inflammation. Turmeric is believed to stimulate blood flow when applied topically, which may help reduce the appearance of under-eye shadows.

While it is not an instant fix, regular use in carefully formulated products can brighten the under-eye area gradually. Its soothing qualities also help ease puffiness, giving the face a fresher, more awake look.

Helps Reduce Hyperpigmentation

Uneven skin tone, acne scars, and dark spots are common concerns across age groups. Turmeric may assist in addressing pigmentation by influencing melanin production in the skin. With consistent use, it can gradually improve the appearance of discoloration.

Many natural skincare blends combine turmeric with ingredients like yogurt, honey, or aloe vera to enhance its brightening potential. Over time, this can promote a more even and luminous complexion.

Offers Antioxidant Protection

Environmental stressors such as pollution and UV exposure generate free radicals, which accelerate skin aging. Turmeric is rich in antioxidants that help neutralize these unstable molecules, supporting skin health at a cellular level.

By protecting the skin’s structure, turmeric may help maintain elasticity and reduce the early appearance of fine lines. While it should never replace sunscreen, it can complement a broader anti-aging routine.

Enhances Natural Radiance

The concept of a natural glow has long been associated with turmeric-based beauty rituals, especially in pre-wedding skincare traditions. By promoting healthy circulation and supporting overall skin vitality, turmeric can help revive dull or tired-looking skin.

When used appropriately, it can leave the complexion looking refreshed and subtly radiant, contributing to a healthy, balanced appearance.

Aids Skin Repair

Turmeric’s restorative properties may also support minor wound healing. Its ability to encourage tissue renewal can assist in reducing the appearance of marks and superficial scars. Though not a substitute for medical treatment, it has traditionally been used to support the skin’s natural recovery process.

Use With Care

Despite its benefits, turmeric is potent and should be used carefully. Direct application can temporarily stain the skin, and sensitive individuals may experience irritation. A patch test is always recommended before incorporating it into a routine.

Whether blended into face masks or included in professionally formulated skincare products, turmeric continues to bridge the gap between ancient tradition and modern beauty science — proving that sometimes, the most effective remedies are rooted in nature.

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enzymes

What They Do and Why We Need Them

The kids, work deadlines, what’s for dinner… these are the kinds of things that often occupy our thoughts. What’s going on inside our cells? Not so much. However, our cellular health is the key to a healthy body, and enzymes play an important role in the entire process. 

This article is a deep dive into enzymes, what they really are, how I use them, and how they can help with energy, digestion, and more. While I don’t take lots of supplements or even take them every day, enzymes are one of the few exceptions. I used enzymes in my journey to recover from Hashimoto’s autoimmune disease and I still use them now for other reasons. 

After 7 years of taking them and plenty of trial and error, I’m sharing what I’ve found!

What Are Enzymes?

Enzymes are like a precision tool our bodies use to break things down and build them back up. From a scientific perspective enzymes are protein catalysts that lower activation energy and speed up our reactions, all without being consumed in the body. Different ones serve different purposes, like a key only fitting a certain lock. For example lipase helps digest fats and only fats, while amylase only digests carbs. 

They also work differently under different conditions which is why they can function differently depending on how they’re used. Things like pH, temperature, co-factors, and minerals all play a role in pulling the trigger for enzymes to do their job. 

In theory we get them from food, especially produce. Our body also makes many enzymes, like amylase in our saliva to break down carbs, or gastric enzymes for proteins in our digestive tract. These enzymes break down most of the macronutrients in our body so we can actually use what we eat. 

However with declining soil quality and nutrient density and disrupted gut microbiomes and absorption, many of us can use some extra help in this area. In hindsight I finally realized that my body wasn’t making and using enzymes well and I really wasn’t absorbing all the healthy food I was eating. Enzymes are just as important as minerals and light in my book when it comes to foundational health.

They’re especially helpful during times of stress, inflammation, and gut issues. Enzymes are also key when it comes to dealing with heavy metals, parasites, and general recovery.

The Best Way To Take Enzymes

If our bodies aren’t effectively making all the enzymes we need, then the next best thing is to take a quality enzyme supplement. How you take them though also makes a difference. When we take enzymes with food they work to help us digest, absorb, and break down the compounds of our food more efficiently. These are especially helpful for reducing bloating and gas after eating. Digestive enzymes also help with that heavy, overly full feeling when food is just sitting around and not being broken down well. 

Taking enzymes on an empty stomach works entirely differently. Away from food enzymes work in a more systemic way, like proteolytic enzymes. So while they have multiple uses, the timing matters here. Research has explored enzymes like serrapeptase and nattokinase for circulation and inflammatory support. Nattokinase has been studied for breaking down blood clots, while serrapeptase has been researched for swelling after surgery. 

You can find enzymes derived from plant and microbes that help the body fill in the gaps of what it’s already doing. I’ve learned the hard way that the best way to support the body is to work within the body’s natural systems. The idea isn’t to bypass or overload the body’s natural systems, which can lead to problems down the road. 

Different Kinds of Enzymes

I mentioned that different enzymes do different things, so what are the different kinds of enzymes? First up there are the lipases that deal with breaking down fats, like glycerol and fatty acids. Next are amylases like glucoamylase and lactase. These deal with carbs, starches, lactose oligosaccharides, and other forms of carbohydrates. There are even some enzymes that target fiber to help make it more digestible, meaning less gas and bloating. 

Specialty enzymes like serrapeptase and nattokinase perform other functions in the body. 

Deciphering Enzyme Supplement Labels 

Turn over an enzyme supplement bottle and you’re sure to see different abbreviations and lingo on the label. For example, protease may be labelled with HUT, PC, and SAPU, which are related to how much enzymes there are and their activity amounts. 

These units matter more than milligrams, which don’t tell you much about what it’s actually going to do for you. There are a lot of different terms to consider here, but the main idea is to look beyond the grams and milligrams and look at the activity units. 

Who Should Take Enzymes?

Not every supplement is the best option or necessary for every person. Those who can benefit the most from taking an enzyme supplement include anyone with compromised gut function or digestive issues. Research shows benefits for those with low stomach acid and pancreatic insufficiency, both of which can happen with age. 

And if the problem isn’t addressed we tend to make less stomach acid and pancreatic enzymes as we get older. Anyone on a high protein or high fat diet can also see benefits, since we’re asking for more digestive power from our body and it could use the extra boost.

Another time I prioritize enzymes is when I’m traveling and eating out or during the holidays. Since I’m breaking my routine during these times I’ve found enzymes are helpful for keeping my digestion on track. 

How to Make Enzymes More Effective

If there’s one theme you’ve probably heard me repeat over and over, it’s that supplements work best when they’re layered onto a strong foundation. Enzymes are no exception. Before adjusting doses or experimenting with timing, I focused on simple foundational habits that support the body’s own enzyme production and activity.

Chew More Than You Think You Need To

Carb digestion begins in the mouth thanks to salivary amylase. When we rush through meals, we skip that first important step. Digestion starts before we even swallow.

Slowing down also shifts us into a parasympathetic (“rest and digest”) state. When we eat stressed or distracted, digestive secretions can decrease. For me, something as simple as taking three slow breaths before eating noticeably improves how I feel afterward.

Support Stomach Acid (If Needed)

Low stomach acid becomes more common with age and can impair protein digestion and nutrient absorption. Having enough stomach acid is essential for breaking down proteins. Betaine HCl or bitters can be helpful for this, but check with your provider first. This is very individual, and anyone with ulcers, reflux, GI bleeding, or on certain medications should work with a professional before experimenting.

Don’t Water Things Down

Hydration matters, but large amounts of liquid during meals can dilute stomach acid and enzymes. I drink most of my fluids between meals rather than with them. For some people, that small shift alone reduces bloating and the overly full feeling after eating.

Move After Meals

Even light walking after meals has been shown to support digestion and blood sugar regulation. I’ll often go for a short walk after meals (especially in the sunshine!). Movement also supports lymphatic flow. A short walk, gentle stretching, or simply staying active can support both digestion and recovery without needing an intense workout.

Minerals Matter

Enzymes rely on cofactors like magnesium, zinc, and sodium. Zinc in particular plays a role in digestive enzyme production and stomach acid function. This is why I see minerals as foundational. When we have enough minerals, enzymes, both the ones we make and the ones we supplement, tend to work better.

Enzymes and Autoimmune Recovery: My Experience

During my recovery from Hashimoto’s, I often felt congested inside, like things weren’t moving well. Stiff joints in the morning, puffy fingers, and low energy were all too common for me. I started with the foundational basics like minerals, nervous system work, sunlight, sleep, and a focus on eating protein. I then layered in both digestive and systemic enzymes.

The changes were gradual, but over time I noticed:

  • My rings were looser in the morning
  • My joints felt less stiff
  • Digestion felt smooth instead of heavy
  • My sleep deepened

Enzymes aren’t a magic pill, but I’ve definitely noticed how using them helped my body have what it needed to reach my health goals. And the consistency helped more than doing something intensely. 

Enzymes for Performance and Recovery

While this is discussed more in fitness circles, it’s worth mentioning. Especially since more people are realizing how much better they feel physically and mentally with a focus on healthy proteins. 

Digestive enzymes can support higher protein intake by improving nutrient breakdown and reducing bloating. Proteolytic enzymes (taken away from food) have also been studied for supporting muscle recovery and reducing delayed-onset muscle soreness (DOMS).

While performance wasn’t my original reason for using enzymes, I’ve seen consistent anecdotal benefits here, especially among strength athletes. My older teen athletes now take enzymes without any prompting from me because they’ve noticed a difference too. 

The Best Enzyme Options

As with any supplement, quality and context matter. Be sure to discuss with your healthcare provider if you take anticoagulants, have a bleeding disorder, are post-surgery, or have ulcers or active GI bleeding. Children may benefit from specific enzymes, but you can always check with their provider for targeted advice. 

When choosing an enzyme look for something that has clearly labeled activity units (not just milligrams). Third-party safety testing when available is also something I reach for. I also want formulations that are designed to remain active at appropriate pH levels so my body can actually use the enzymes. 

My favorite enzymes that check all the boxes for me are these:

Practical Tips If You Want to Experiment

If you’re considering enzymes, here’s the approach that worked for me:

  1. Start low (one capsule)
  2. Track how you feel (digestion, energy, stiffness, sleep, etc.)
  3. Increase gradually if needed
  4. Be intentional about timing (with meals vs. away from meals)
  5. Keep foundations strong: minerals, protein, sunlight, movement, stress regulation

I found that timing and consistency mattered far more for me than high doses.

Final Thoughts on Enzymes

Enzymes may not be flashy or trendy, but they’re the quiet catalysts working hard behind the scenes. For me, they were a needle mover when layered onto sleep, minerals, sunlight, nervous system safety, and nutrient density.

I don’t take many supplements daily. Enzymes are one of the few I rotate in regularly because I’ve seen enough benefit to keep them in my toolkit. Our bodies are incredibly intelligent, but sometimes they just need the right support to function how they were designed. 

Have you ever experimented with enzymes before? I’d love to hear about it in the comments!

woman using face cream

5 star-rated anti-ageing creams that makes skin ‘feel firmer’

If you’re looking for anti-ageing creams that give you a ‘wow’
moment, we just might have found them…

We asked 20 people to try out two of Shiseido’s best-selling
Vital
Perfection anti-ageing creams for a Netmums Test & Review
product trial. Tested as part of busy, real-life routines, both
products received five-star ratings across the board. 

Many of our reviewers loved how indulgent both products felt,
how easy they were to use – and how much firmer and brighter their
skin looked after using them. And one said, ‘I have noticed the
results already in one week.’

Who are Shiseido and which products were put to the
test?

Shiseido is a premium Japanese skincare brand with over 150
years of skincare expertise. They’re best known for blending
technology with breakthrough science, developing products powered
by true innovation.

We asked our testers to use the following products and share
their honest verdicts:

© Shiseido

Vital
Perfection Uplifting and Firming Advanced Cream

Shiseido’s best-selling age-defying cream is designed to visibly
lift, firm and brighten skin in as little as one week*. It contains
Patented SafflowerRED™, which is exclusively grown in Japan, and
helps target deep wrinkles and dark spots.

Vital
Perfection Uplifting and Firming Advanced Eye
Cream

Shiseido’s best-selling advanced eye cream is clinically proven
to tackle sagging, dark circles and deep wrinkles in just one
week**. Reformulated with Shiseido’s SafflowerRED™ which when
combined with retinol is three times more effective on eye wrinkles
compared to retinol alone. 

The cream comes with a Japanese massage roller. Clinical tests
show a 113% improvement in brightness when using the massage roller
with the eye cream, compared to using the cream alone.

What was their verdict?

All our testers loved both the Shiseido Vital Perfection
Uplifting and Firming Advanced Cream and the Shiseido Vital
Perfection Uplifting and Firming Advanced Eye Cream. Here’s what
they said:

© Shiseido

A standout eye cream with a de-puffing roller testers
loved

Lots of our testers mentioned the Japanese massage roller
which comes included with the eye cream and is used to apply the
product. Several mentioned how easy it made application.

‘Great luxurious eye and face cream. Smells lovely! Only small
pots but you don’t need much at all. Great touch with the ball
roller applicator, makes applying very easy. The face cream is a
little heavy but makes skin feel so soft and smooth.’

‘Really nice eye cream easy to use, the little roller helps
de-puff your under eyes. You can put your make up on straight away
as well with no clumping.’

‘Wow! This is a gorgeous eye cream, great little pot and
application tool which is really handy. I haven’t used an
application tool like that before and would definitely recommend.
The cream is a lovely consistency and applied smoothly and feels
lovely on the skin. A lovely scent too.’

‘Lovely set felt so lovely on the skin, made my skin feel super
soft all day and I loved the little eye cream roller. What a great
idea.’

Easy use to use – and ‘worth the money’

Our testers loved how easy both creams are to apply – and
how little you need to use each time.

‘My skin looks so much better, fresher, fuller. Honestly, it is
literally a miracle cream.’ 

‘Wow, such a lovely cream set. Loved the eye cream with the
metal ball applicator. Made applying easy. The face cream was
luxurious and easy to use. Made my skin feel firmer and
radiant.’

‘I have been using this eye cream and have found the formula to
be thick and easily absorbed. The applicator tool is easy to use
and helps spread the product. The tub looks luxurious and I like
the packaging.’

‘It’s so thick and feels very luxurious, it leaves my skin
feeling super soft and it smells so lovely too. My skin looks
brighter since I’ve been using it. The only downside to this cream
is that it’s expensive. Overall I love it and think it’s worth the
money and would buy it again. A little goes a long way so I don’t
think I will need to replace it too often.’

© Shiseido

Brightness and visible results

Some of our testers said they had ‘brighter’ and ‘refreshed’
skin after using the Shiseido products.

‘I think it’s the ultimate skin care. It’s become one of those
products I actually look forward to using morning and night.’

‘A beautifully presented luxurious eye cream. Feels fantastic
and light once on. Keeps the under eye feeling hydrated all day.
Only need a small amount but definitely noticing some difference
already.’

‘I really like this set. The cream has a lovely, rich
consistency and a gentle, pleasant fragrance. It feels quite
luxurious on the skin. After using it, my skin looks noticeably
brighter and more refreshed. I also love the applicator and rollers
– they make the experience feel really pampering. I would be
willing to treat myself to this cream again in the future!’

Who is the Shiseido Vital Perfection Uplifting and
Firming Advanced Cream and the Shiseido Vital Perfection Uplifting
and Firming Advanced Eye Cream best for?

Based on our testers’ feedback, both creams are ideal for anyone
looking for anti-ageing products that feel indulgent and leave skin
feeling ‘radiant’, ‘firmer’ and ‘brighter’.

The face cream
won praise for its rich texture and luxurious feel on the skin. And
the eye cream was
a definite hero product thanks to the metal roller used to apply
the cream.

*Clinically tested on 33 women

**Clinical test on 32 women

5 FAQs about Shiseido Vital Perfection
Anti-Ageing Creams

1. What does Shiseido Vital Perfection Uplifting and Firming
Advanced Cream do?

This anti-ageing face cream is designed to visibly lift, firm
and brighten skin while targeting deep wrinkles and dark spots in
as little as one week.

2. Is Shiseido Vital Perfection Eye Cream good for dark circles
and wrinkles?

Yes, the advanced eye cream is clinically proven to help reduce
sagging, dark circles and deep wrinkles, and includes a massage
roller to boost brightness.

3. What is SafflowerRED™ in Shiseido skincare?

SafflowerRED™ is Shiseido’s patented ingredient, exclusively
grown in Japan, used in the Vital Perfection range to help improve
firmness, brightness and wrinkle appearance.

4. How do you use the Shiseido Vital Perfection eye cream
roller?

The eye cream comes with a Japanese massage roller that helps
apply the product smoothly and can enhance brightness when used
alongside the cream.

5. Who is Shiseido Vital Perfection best for?

It’s ideal for anyone looking for a luxurious anti-ageing cream
that helps skin look firmer, brighter and more radiant as part of a
daily skincare routine.

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