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How To Achieve The Biggest Beauty Trend Of 2026: 'Less Is More'

How To Achieve The Biggest Beauty Trend Of 2026: ‘Less Is More’

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Beauty gurus have been opting for more minimalistic beauty routines recently. We are seeing a shift to prioritising ‘beauty from within’, where beauty enthusiasts are choosing to focus on minimalist skincare and are reducing the number of makeup products they use.

Why should we jump on board with this trend? By allowing the skin barrier to repair itself through pared-back skincare regimes and lightweight makeup, your skin can be more rejuvenated, radiant and luminous. It’s less time and less effort, not to mention easier on the environment and your wallet! 

Here are some trusty must-have products to achieve the ‘less is more’ look:

LASH SERUM: Coverluxesilk Lash Luxe Advanced Eyelash Growth Serum

RRP: $68.95
Stockist: https://coverluxesilk.com/ 
Coverluxesilk Lash Luxe™ is a gentle formulation of natural elements, dermatologically tested and proven to increase your eyelashes’ length, thickness, and overall strength. Our cutting-edge formula features a blend of Organic Plant Extracts, Peptides, Biotin, and Pro-Vitamins including B5 and E that work simultaneously to produce breathtaking growth results in as little as 7 days!

FOUNDATION: Nu Skin Nu Colour Bioadaptive BB+ Skin Loving Foundation

RRP: $77

Stockist: https://www.nuskin.com/en_AU/home.html

Makeup that doubles as skincare. Nu Skin’s Nu Colour Bioadaptive* BB+ Skin Loving Foundation rewrites the rules of makeup. It cleverly combines the payoff and staying power of a foundation (up to 12 hours!) with the skin-nourishing benefits of a BB cream. The hybrid formula imparts a luminous, second-skin finish – the kind that feels effortlessly invisible, just the way you like it.

CLEANSER: Nourishing Cleansing Oil

RRP: $45

Stockist: www.jurlique.com.au

On contact with water, this light cleansing oil transforms into a rich cleansing milk that softens the skin as it removes makeup including waterproof mascara, excess oil, pollution and impurities. It’s enriched with exceptional plant-based oils to nourish the complexion to improve suppleness. Skin feels smoother and softer, and looks more radiant.

TONER: Activating Water Essence

RRP: $80

Stockist: www.jurlique.com.au

This silky lightweight essence perfectly prepares the skin for optimal hydration by harnessing two powerful Marshmallow Root extracts. This combination actively improves the skin’s ability to retain moisture for optimal skin preparation and superior penetration of products to follow. This essence is free from all artificial colours, artificial fragrances, parabens, and sulphates.

SERUM: Nutri-Define Supreme Rejuvenating Serum

RRP: $166

Stockist: www.jurlique.com.au

Smooth out fine lines around the eyes and mouth with this silky gel serum that rejuvenates mature skin. Containing natural extracts of spilanthes flower and horseradish root from our farm that help to improve skin firmness and restore suppleness. This face serum is a must-have to address signs of ageing. High-performing active ingredients enhance and rebalance the skin.

MOISTURISER: Moisture Replenishing Day Cream

RRP: $90

Stockist: www.jurlique.com.au

The nourishing natural ingredients are hand-picked from Jurlique’s farm and formulated into a high-performing hydrating facial cream to last throughout the day. Shea butter and beeswax restore and condition dry skin while chamomile and calendula flower extracts soothe and calm redness. A blend of organic oils including jojoba, avocado, and safflower protects and nurtures the skin

SKIN TECH: Nu Skin ageLOC LumiSpa iO 

RRP: $360

Stockist: https://www.nuskin.com/en_AU/home.html

Nu Skin ageLOC® LumiSpa® iO inputs smart skincare and outputs the skin of your dreams.  Input innovative skin renewal and deep cleansing with intelligent coaching, personalised regimens, IoT technology—and more—through the Nu Skin Vera™ app. Output gorgeous, glowing, selfie ready skin—all day, every day.

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How skincare became a signal of personal identity

How skincare became a signal of personal identity

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Picture: iStock / Moyo Studio

Skincare has quietly changed. What used to be a simple, behind-the-scenes routine has become something far more personal, a reflection of how we live, what we value, and how much we actually understand about the products we use.

Brands like Nip + Fab are part of that shift, helping bring a more informed, science-led approach into everyday routines.

Also see: Why AI-powered personalised beauty is the next era of skincare and make-up

There is a noticeable change in how people are engaging with skincare. It’s no longer about blindly following a trend or copying a routine seen online.

Consumers are asking questions, reading ingredient lists, and taking a more thoughtful approach. As clinical pharmacist Niki Schoeman (MPharm) explains, skincare has moved beyond habit. It has become something more deliberate, shaped by both knowledge and personal preference.

What ends up on someone’s bathroom shelf says a lot about them. For some, it is about sustainability or cruelty-free formulations. For others, it is about proven performance and results. Either way, skincare has become a quiet but powerful form of self-expression.

Social media has played a big role in this shift. The rise of the ‘bathroom selfie’ feels like a response to years of overly polished beauty content. In a space that has often felt curated to perfection, these glimpses into real routines feel more honest.

Also see: Why your skincare stops working at a certain age – and how to adjust your routine 

There is something disarming about seeing someone in their own space, sharing what they actually use and how they use it. No heavy editing, no unrealistic expectations, just everyday skincare in its rawest form.

At the same time, this move towards authenticity has gone hand in hand with a demand for transparency. Schoeman points out that people are becoming far more selective about where they get their information. Marketing alone is no longer enough. Consumers want to understand what an ingredient does, how it works, and whether it is right for them.

That is where education becomes important. When buyers understand the basics of skincare science, they are far less likely to fall into the trap of chasing every new trend. Instead, they build routines that genuinely work for their skin.

Why peptides are having a moment

Among the ingredients gaining attention right now, peptides stand out,  not because they are loud or trend-driven, but because they fit so naturally into this more considered approach to skincare.

Peptides are essentially short chains of amino acids that act as messengers in the skin. They help signal processes that keep skin looking firm, supported, and resilient. It sounds technical, but in practice, their role is quite straightforward; they help the skin do what it’s already designed to do, just a little more efficiently. And that is part of their appeal.

Unlike more aggressive ingredients that focus on rapid resurfacing, peptides take a quieter, more supportive approach. They work in the background, making them especially appealing to consumers who are moving away from harsh routines and towards a more balanced approach.

They are also easy to incorporate into everyday skincare routines. Peptides layer well with other ingredients and are less likely to cause irritation, making them a practical option for a wide range of skin types, including sensitive skin.

Research is continuing to grow around the role certain peptides can play in supporting collagen, which naturally declines over time. As the conversation around ageing shifts from correction to maintenance, ingredients such as these are becoming increasingly relevant.

According to Schoeman, this reflects a broader change in mindset. There is now less emphasis on doing more and a greater focus on doing what is right for the skin. Over-exfoliation and overly complicated routines are beginning to give way to a more balanced approach that prioritises long-term skin health. The fundamentals, however, remain unchanged. Gentle cleansing, proper hydration and daily sun protection still form the backbone of any effective skincare routine. Peptides do not complicate that foundation; they complement it.

For brands, this shift is influencing not only how products are formulated, but also how they are communicated. Clear, honest information is becoming just as important as the ingredients themselves.

In South Africa, this approach is gaining real traction. Consumers are looking for products that deliver visible results, while also recognising the importance of protecting and maintaining their skin over time.

Ultimately, the rise of peptides speaks to something bigger than a single ingredient trend. It reflects a broader move towards consistency, simplicity and long-term thinking,  a more grounded and sustainable approach to beauty.

Also see: How to Build the Perfect Skincare Routine for Your Skin Type

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Skincare Mistakes to Avoid for Healthy, Clear Skin

Skincare Mistakes to Avoid for Healthy, Clear Skin

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Lifestyle

-Oneindia Staff


Updated: Sunday, April 19, 2026, 8:54 [IST]

Many skincare problems come from daily habits, not bad luck. Common skincare mistakes can cause dull skin, acne, dark spots, or dryness. Small fixes can support healthy, clear skin. Focus on gentle cleansing, steady moisturising, and daily sun protection. Also watch how you use active products like retinol and acids.

Washing your face too often is a common skincare mistake. It can strip natural oils and weaken your skin barrier. This may lead to tightness, more oil, and breakouts. Cleanse twice a day, and after heavy sweat. Use lukewarm water, not hot water.

Many skincare problems like dullness and acne arise from daily habits such as overwashing, harsh products, skipping moisturizer or sunscreen, and improper makeup removal, which can be corrected with gentle cleansing, consistent moisturizing, and daily SPF.

Strong soaps and rough scrubs can irritate skin. They can also make redness and acne worse. Choose a mild cleanser that suits your skin type. For oily skin, avoid “squeaky clean” feels. For dry skin, pick a creamy, non-drying face wash.

Many people skip moisturiser to avoid oily skin. This can backfire and trigger more oil. Moisturiser helps reduce water loss and supports the barrier. For healthy, clear skin, use a light, non-comedogenic moisturiser if you get acne.

Using a heavy cream on very oily skin may clog pores. Using a very light gel on very dry skin may not be enough. Match texture to your needs. If skin feels tight after cleansing, moisturise within a few minutes to lock in moisture.

Not using sunscreen every day

Skipping sunscreen is one of the biggest skincare mistakes. UV rays can cause tanning, dark spots, and early lines. They can also worsen acne marks. Use a broad-spectrum SPF 30 or higher each day. Apply it even on cloudy days and indoors near windows.

Using too little sunscreen reduces protection. Apply enough to cover face and neck. Reapply when you are outdoors for long hours. If you sweat a lot, reapply more often. Sunscreen should be the last step of morning skincare, before makeup.

Over-exfoliating and using too many actives

Exfoliation can help with clogged pores and dullness. Too much can harm the barrier and cause burning. This may lead to more pimples and peeling. Avoid using scrubs daily. If you use acids, start slow and watch for irritation.

Mixing many strong actives is another common mistake. Using retinol, AHA, BHA, and benzoyl peroxide together can be harsh. Keep routines simple. Add one active at a time. Use it a few nights a week, then increase only if skin stays calm.

Picking, popping, and touching the face

Popping acne can push germs deeper into skin. It can cause swelling and dark marks. It may also leave scars that take long to fade. If you get painful pimples, use spot treatment. For frequent acne, consider a dermatology visit.

Touching your face often can spread oil and dirt. This can block pores and trigger breakouts. Keep hands away from the face during the day. Clean your phone screen often. Change pillowcases on a regular schedule, since they collect oil and sweat.

Using products without patch testing

Trying new skincare without a patch test can lead to rashes. Fragrance, essential oils, and strong actives may irritate. Patch test on a small area first. Wait at least 24 hours to check for redness, itching, or bumps before full use.

Do not change many products at once. If you react, it becomes hard to know the cause. Keep a simple routine for two weeks. Then add one new item. This helps you build a routine for healthy, clear skin with fewer surprises.

Not removing makeup properly

Sleeping with makeup is a major skincare mistake. It can trap oil and dirt in pores. This may lead to blackheads and dull skin. Remove makeup before bed. Use a gentle remover or cleansing balm, then follow with a mild face wash.

Rubbing hard to remove makeup can irritate skin. Be gentle around the eyes. Use soft cotton or clean hands. If you use waterproof products, choose a remover made for them. Clean makeup brushes often to reduce bacteria and acne flare-ups.

Ignoring skin type, climate, and consistency

Copying a friend’s routine may not suit your skin. Oily, dry, and sensitive skin need different care. Weather also matters in India, since heat and humidity can increase sweat and oil. Choose products based on your skin type and how it feels.

Changing products too quickly is another common issue. Skincare takes time, especially for acne marks. Use a routine for several weeks unless you have irritation. Keep steps basic: cleanse, moisturise, and sunscreen. Add treatment steps only when needed and tolerated.

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A beige backdrop with a model with glowing skin and curly dark hair and a bottle of beauty of joseon toner and glowery oil cleanser

A derm just revealed the ultimate 12-step skincare routine

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Would you carry out 12 skincare steps every day? Asking for a friend. A doctor friend, no less, who has just released the ultimate “structured, doctor-led approach to adult skincare”.

It’s not as complex as it sounds. It’s six steps in the morning and six at night – some of which are the same (your best cleanser will make an appearance more than once) And as the expert behind it all, Consultant Dermatologist at The Devonshire Clinic, Dr Conal Perrett, explains, many of us are using lots of products already, but not in the most effective way.

“In reality, many people are investing consistently but not seeing meaningful change because they’re stopping short of the treatments that can make a real difference,” said Dr Perrett, after analysing YouGov’s 2026 Anti-Ageing report. And, happily, he went on to detail a step-by-step breakdown of everything we should be doing to get results.


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The most effective skincare routine, according to a dermatologist

YouGov’s study contains so many interesting insights. The part that caught Dr Perrett’s eye was that 60% of UK adults are regularly buying skincare products, but the vast majority never use powerful actives. And so he has helpfully aimed to get us past this hurdle by outlining his optimum 12-step daily regimen, “aimed at supporting skin health, barrier function and anti-ageing outcomes more effectively.” Et voila:

  • Morning routine
  • Cleanser: Removes sweat, oil, bacteria and overnight products, creating a clean base for active ingredients.
  • Toner: Modern formulas hydrate, rebalance pH or deliver light active ingredients.
  • Treatment serums: Target concerns such as hydration, pigmentation or oil control; apply from thinnest to thickest texture.
  • Eye cream: Supports hydration in the delicate under-eye area.
  • Moisturiser: Locks in hydration and supports the skin barrier.
  • Suncream: Protects against UV damage, which accounts for up to 80–90% of visible skin ageing; SPF 30+ recommended daily, even on cloudy days.
  • Evening routine
  • Cleanser: Double cleansing may help remove SPF, makeup, and impurities.
  • Toner: Hydrating or lightly exfoliating, depending on skin type.
  • Treatment products: Retinol, AHAs/BHAs or prescribed actives, often used at night due to increased sun sensitivity.
  • Hydrating serum: Helps minimise irritation and support skin recovery.
  • Moisturiser: Seals in treatments and prevents dryness.
  • Facial oil: Applied last to lock in moisture and actives.

Our beauty editor’s morning picks

Creamy AM cleanser

Liz Earle

Cleanse & Polish Hot Cloth Cleanser

The perfect gentle and nourishing morning cleanser, this gently shifts debris while nourishing dry or dehydrated skin.

Re-texturising toner

Beauty of Joseon

Glow Replenishing Rice Milk Toner 150ml

A mild yet effective Korean daily toner that gently refines skin texture and helps reduce the look of pores. Swipe it on with a re-usable cotton pad after your morning cleanse.

Pigmentation-buster

E.L.F

Skin Vitamin C Brightening Serum

An absolutely outstanding Vitamin C serum for the price, with high levels of Vit C and antioxidant ferulic acid, which helps it be even more effective. A must if pigmentation and sun damage is a concern.

Perks up tired eyes

Cerave

Skin Renewing Eye Cream

Peptides are excellent ingredients to work on lines and collagen without irritating the sensitive eye area – this combines them with caffeine which is known to help energise and depuff morning eyes.

Daily quencher

Kiehl’s

Ultra Facial Cream Moisturiser

There’s no need to overcomplicate your face cream when using so many other treatments. This one deeply hydrates but has a lovely light and silky texture that feels particularly good on combination or hot flush-prone skin.

Elegant SPF

La Roche Posay

Anthelios Uvmune 400 Spf50+

Recommended by countless dermatologists and beauty editors alike, this has an elegant, fluid-like feel, very high UVA and UVB protection and comes in very handy slimline packaging.

Our beauty editor’s evening picks

PM cleanse

Glowery

Honey Glow Dewy Face Wash

An oil-based cleanser is a good idea in the evenings, as it’ll cut through makeup, SPF and daily grime like a dream. This has an oil-balm texture that leaves skin feeling soft and clean but never dry.

Glow-inducing AHA

This effective toner contains super AHA Glycolic acid to exfoliate dead cells and help bring glow back to dry or textured skin. Instead of using it every evening, I’d suggest going night-on, night-off with your treatment step, which is…

Powerful retinal

Medik8

Crystal Retinal 1 Serum

Retinoids are the most effective ingredients for reversing skin damage. Retinals like this go through fewer conversions in the skin to become retinoid acid, so should get to work faster and all but the most sensitive skins should give this a go.

Plush PM cream

Nip+Fab

Ceramide Fix Overnight Repair Cream 12%

Use something richer and packed with skin cushioning ceramides after all those nighttime actives. This has a creamy, plush texture and skin is still noticeably protected and conditioned in the morning.

Hydrate and plump

L’Oreal

Paris Revitalift Filler Hyaluronic Acid Anti-Wrinkle Serum

Hyaluronic acid is your friend here, a molecule that draws water into the skin and keeps it there for hydration, comfort and a plump, bouncy feel. This L’Oreal serum offers cutting edge technology at an affordable price.

Active-packed oil

Trilogy

Certified Organic Rosehip Oil

Not everyone loves the feeling of an oil, but if you have skin that’s become dryer with age this one is well worth a try. It’s perfectly nourishing and comforting without feeling greasy, is packed with antioxidants and it’s reportedly Kate Middleton’s rosehip oil of choice, too.

While 12 steps sounds like a lot, some of these can be combined or swapped around. For example, you can opt to use the same cleanser day and night – and the best toner for your skin may be the same formula in the morning and evening too – the same goes for your best facial moisturiser.

Stronger actives such as alpha hydroxy acids and retinoids work well when swapped in and out night by night, and more skin-type-specific products, such as an oil, can be added in, or not, at your discretion. As with anything to do with skincare, there’s nuance in the conversation.

But with so much skincare noise out there, it is a gift to have this clear, Dr-approved list, designed for pure efficacy, and broken down in steps. As Dr Perrett says himself, “Patients today don’t want dramatic changes. They want to look like a fresher version of themselves. The trend is moving towards natural, preventative approaches, but education is key. Closing this gap is about giving people clear, medically-led guidance so they can make informed decisions, rather than relying on trial and error with products alone.”

With expertise fromWith expertise from

Dr Conal Perrett

Consultant Dermatologist and Dermatological Surgeon

Dr Conal Perrett is a leading Consultant Dermatologist and Dermatological Surgeon and the founder of The Devonshire Clinic. He is an expert in all skin conditions but has a special interest in skin cancer, utilising the most advanced techniques, including Mohs micrographic surgery and photodynamic therapy (PDT).

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8 common habits that secretly make you look older (most people ignore #3)

8 common habits that secretly make you look older (most people ignore #3)

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Think you look older than your age? These 8 everyday habits could be ageing you faster, especially #3, which most people ignore.


A woman in athletic wear smiling under a clear blue sky, leaning forward after a workout or run.


A stressed young African man wakes up and holds his head.


A man sitting on a bed, holding a glass of water and touching his head as if experiencing a headache.


A man with a distressed expression holding his head in his hands, looking downward in a state of high stress.


A woman sleeping peacefully in a bed with white linens, resting her head on a soft pillow.


A woman smiling and laughing while looking at her phone and drinking a dark soda through a straw.

it’s no longer a disease of the old.⁰Salty diets, stress, and weak health systems are fueling a silent epidemic.

Among adults aged 18–40, 21% already have it. In Lagos, nearly 27% of teenagers show high blood pressure. Most don’t even know until it’s too late, often after a… pic.twitter.com/WmW4ZSQT8V

— gst (@wearegst) October 7, 2025


A smiling woman applying white moisturising lotion to her shoulder in a bright, indoor setting.


A woman lying in bed at night, looking at her smartphone with a neutral expression in a dimly lit room.

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5

5 Vitamin C Serums That Protect Your Skin From Summer Damage

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Vitamin C Serums For Summer Season: Summer can be harsh on your skin, causing tanning, dullness, and damage due to constant sun exposure. Adding a vitamin C serum to your skincare routine can help protect your skin while boosting its natural glow. Known for its brightening and antioxidant properties, vitamin C works effectively to keep your skin fresh and healthy even in the heat.

Why Vitamin C Serum Is A Must In Summer

Vitamin C serum is an antioxidant which prevents the damage done to your skin by ultraviolet rays and pollution. It helps in minimising tanning and improves the tone of your skin, thus giving it a glow. In the summer season, your skin is more likely to develop dark spots and become dull; hence, a vitamin C serum is needed for your skin.

5 Vitamin C Serums That Protect Your Skin From Summer Damage

1. Mamaearth 10% Vitamin C Face Serum

This serum is enriched with vitamin C and turmeric, helping brighten the skin and reduce pigmentation. It is lightweight and suitable for daily use.

  • Key Ingredients: Gotu Kola, Niacinamide, Vitamin C
  • Best for: Normal to dry skin
  • Price of the product: ₹608

2. Minimalist 10% Vitamin C Serum

Known for its simple formulation, this serum helps improve skin texture and boost radiance. It works well for those looking for a gentle yet effective option.

  • Key Ingredients: Vitamin C, Acetyl Glucosamine, Gluconolactone (PHA)
  • Best for: All skin types
  • Price of the product: ₹284

3. Lakmé Vitamin C+ Serum

Lakmé’s vitamin C serum is designed to give a quick glow while protecting the skin from daily damage. It is ideal for beginners in skincare.

  • Key Ingredients: Vitamin C, Vitamin E
  • Best for: All skin types
  • Price of the product: ₹205

4. Plum 15% Vitamin C Serum

This serum is rich in antioxidants and helps reduce dark spots and dullness. It’s suitable for all skin types and has a refreshing, non-greasy formula.

  • Key Ingredients: Ethyl Ascorbic acid, Kakadu Plum, Japanese Mandarin
  • Best for: Oily to acne-prone skin
  • Price of the product: ₹599

ALSO READ- Top 5 Glycolic Acid Serums To Include In Your Skincare Routine

5. WOW Skin Science Vitamin C Serum

Packed with natural ingredients, this serum helps improve skin tone and provides hydration. It’s a good option for those who prefer plant-based skincare.

  • Key Ingredients: Ascorbyl Methylsilanol Pectinate,  Vitamin C, Witch Hazel Extract
  • Best for: All skin types
  • Price of the product: ₹699

How To Use Vitamin C Serum In Summer

Begin by washing your face and drying it. Then, take some drops of the vitamin C serum and apply it to your face and neck. After that, apply a moisturiser to your skin, and make sure that you use a sunscreen while going out during the daytime. It is recommended that you use this product only once a day.

Benefits Of Vitamin C Serum

Vitamin C serum lightens your skin, fades blemishes, and combats ageing. It shields your skin from external stressors and increases collagen formation. Its consistent application can result in clearer, smoother, and more glowing skin.

Image credits: Nykaa/Amazon

ALSO READ- 5 Best Hair Growth Serums You Need To Try For Longer Tresses

If you liked this story, then please share it. To read more such stories, stay connected to HerZindagi.

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5 Companies That Need To Be On Your Radar

5 Companies That Need To Be On Your Radar

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Sustainable beauty brands to shop now from skincare to makeup.

Sustainable beauty isn’t just a “nice to have” anymore. It’s slowly becoming part of how we choose what goes into our routines what we use, how it’s made and what happens after.

At the same time, it doesn’t mean giving up on quality or experience. Some of the most well-known beauty brands are now rethinking how they create products, from cleaner ingredients to refillable packaging and more responsible sourcing.

If you’re looking to make a shift, these are the names already doing the work and worth adding to your list. Harper’s Bazaar Arabia compiles the must-know names.

Sustainable Beauty Brands That Need To Be On Your Radar

Aesop

Aesop is known for its minimalist approach to skincare, body and haircare with a strong focus on sustainability built into every stage of production. The brand uses responsibly sourced ingredients and vegan formulations, alongside packaging designed to be reused or recycled, particularly its signature glass bottles. Aesop also prioritises reduced carbon impact through thoughtful design and supply chain practices, making it a consistent leader in conscious beauty without overcomplicating its message.

Tata Harper

The natural skincare brand Tata Harper, is known for its use of non-toxic botanical ingredients within its products. This sustainable brand prides itself in crafting high-performing radiant formulas with all the benefits and none of the extra fillers, instead opting to unlock the full potential of raw ingredients and extract the concentrating benefits.

Armani Beauty

Giorgio Armani’s beauty line, Armani Beauty, aims to minimise its harmful impact on the environment by keeping their products safe and as clean as possible. Every facet of the brand’s production process is sustainable, starting from its use of renewable energy to its long-lasting and refillable packaging. Armani Beauty goes above and beyond when it comes to holding its sustainable title, the brand created a project called “Aqua For Life” which aids in providing communities from all over the world with clean, safe-to-drink water.

About-Face Beauty

About-Face Beauty, founded by Halsey brings a more expressive and unapologetic take on makeup, centred around creativity and individuality. The brand is built on vegan, cruelty-free formulations, with a focus on clean ingredients and high-performance colour products designed for self-expression rather than perfection. While not positioned as fully sustainable in the traditional sense, About-Face leans into conscious beauty through its ingredient choices and evolving approach to packaging. With bold pigments, experimental textures and a strong community-driven identity, it reflects a new generation of makeup that values creativity, freedom and authenticity alongside more mindful beauty choices

Origins

The skincare brand Origins uses natural ingredients from plants, making all their products vegetarian and some vegan. This sustainable brand also takes care of the ecosystem by using renewable electricity and promoting low-carbon emissions in its production process. To aid in the restoration of the ecosystem, Origins has implemented tree-planting initiatives and uses eco-conscious packaging that can be recycled, reused, or refilled.

L’Occitane

The French brand L’Occitane curates high-quality sustainable skin, body and hair care as well as fragrances. The beauty brand has taken action to preserve and restore nature through championing biodiversity and employing the use of eco-friendly, biodegradable ingredients. With a long-standing commitment to sustainability, L’Occitane works directly with farmers and producers, ensuring fair-trade practices while minimising its environmental footprint. Additionally, the brand has introduced refill stations across selected stores and developed recyclable packaging solutions to reduce waste.

Devines

Davines is a professional haircare brand that places sustainability at the core of its identity. From carbon-neutral production to the use of renewable energy and recyclable packaging, the brand takes a holistic approach to reducing environmental impact. Ingredients are ethically sourced, and formulations are designed to balance performance with care for both hair and the planet. Davines also invests in regenerative agriculture projects, reinforcing its long-term commitment to sustainability beyond the product itself.

Cartier Perfumes

Cartiers Perfume first introduced the recognisable La Panthère fragrance in 2014, it was created in an effort to reimagine the classic chypre with a floral-feline twist. The distinctive bottle, sculpted with a panther motif, and has undergone a sustainable makeover nine years later. It now features a 50% reduction in glass weight, a 70% cut in plastic for the cap, and a shift to 94% recyclable aluminium, the design aims for a 48% reduction in greenhouse gas emissions. Cartier’s commitment extends to using 100% plant-based alcohol. This eco-conscious approach began in 2021, expanding across Cartier’s fragrance line by 2025, blending sustainability with the allure of the original design.

Lead image courtesy of Instagram / @aboutfacebeauty

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For these reasons, skin appears dull.. and Vitamin C enhances its brightness

For these reasons, skin appears dull.. and Vitamin C enhances its brightness

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Khaberni – Using Vitamin C to enhance skin brightness cannot be considered just a gimmick in the skincare world, but it is an effective and scientifically supported solution. Learn about its properties, benefits, and usage methods below.

 

Skin loses its radiance for several reasons, most of which are completely treatable. Environmental damage is at the forefront of these reasons, caused by pollution, ultraviolet rays, and free radicals that rob the skin of its brightness. The accumulation of dead skin cells is another reason, as it creates a barrier that makes the skin appear dull and tired. Uneven melanin production also plays a role, causing dark spots that make the skin tone appear uneven. With age, collagen production naturally slows down, affecting the texture of the skin and its youthful and radiant brightness that we all want to maintain.

 

– Using Vitamin C:

Vitamin C serum works on multiple levels to enhance the skin’s natural radiance, and as a powerful antioxidant, it neutralizes free radicals before they can damage skin cells. The process of inhibiting melanin is equally effective, as Vitamin C interferes with the enzyme tyrosinase, responsible for melanin production, helping to lighten existing dark spots and prevent new ones. Additionally, it stimulates collagen production, improving skin texture and creating a smooth, reflective surface that beautifully captures light. Research in this field has shown that topical use of Vitamin C improves skin radiance within a period ranging from 4 to 12 weeks of regular use. Studies indicate that concentrations ranging from 10 to 20 percent are most effective for lightening the skin without causing excessive irritation.

 

– A routine that enhances skin radiance:

Creating an effective routine to enhance skin radiance is not limited to applying Vitamin C serum and waiting for results. Timing, technique, and the gradual application of products are all important factors in achieving long-lasting real results.

 

• Best time to use Vitamin C serum:

Dermatologists recommend using skincare products containing Vitamin C in the morning, as it provides antioxidant protection throughout the day. However, for sensitive skin or when using high concentrations of this vitamin, evening use is also appropriate. The important thing is to choose a specific time for application and stick to it consistently.

When using other active ingredients, it is advisable to apply a few drops of Vitamin C serum first on clean skin, then apply niacinamide or hyaluronic acid. Also, be sure to use sunscreen during the day, as Vitamin C increases the skin’s light sensitivity in the initial stages of use.

 

• Ingredients that support Vitamin C:

Combining Vitamin C with suitable ingredients enhances its effect in the area of lightening the skin. Niacinamide interacts wonderfully with Vitamin C to reduce inflammation and improve skin texture. Vitamin E enhances the stability of Vitamin C, providing additional antioxidant protection. Hyaluronic acid is ideal for moisturizing the skin without affecting the effectiveness of Vitamin C. For better absorption, it is recommended to use gentle exfoliants like lactic acid two or three times a week, avoiding their use at the same time with Vitamin C.

 

– Choosing the right Vitamin C:

Not all types of Vitamin C serum are equal, and choosing the right type can make a significant difference in results. Ascorbic acid is the most effective form of Vitamin C, but it may cause irritation for sensitive skin. It is excellent for treating dull skin if it can be tolerated.

Magnesium ascorbyl phosphate is gentler and more stable, making it ideal for beginners or those with sensitive skin. Sodium ascorbyl phosphate offers good stability and is less prone to oxidation, while ascorbyl glucoside has a gentle lightening effect that does not cause any irritation. Each type has its specific uses depending on skin needs and tolerance levels. Start with a concentration ranging from 10 to 15 percent when beginning to use skincare products containing Vitamin C. This ensures getting the benefits of this vitamin without overburdening the skin. If you have previously used this vitamin at concentrations ranging from 15 to 20 percent for more prominent results.

It is advised to store Vitamin C serum in a cool, dark place to avoid oxidation and loss of effectiveness. Most types of this vitamin last from 6 to 12 months when stored properly. Always make sure to close the bottle tightly after use and avoid exposing it to direct sunlight or heat. It is also necessary to avoid using Vitamin C with retinol, benzoyl peroxide, or alpha-hydroxy and beta-hydroxy acids in the same skincare routine. Moreover, excessive exfoliation while using Vitamin C may weaken the skin barrier, leading to increased sensitivity and delayed results.

 

 

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Courtney Sykes Molecular Anti Aging Announces Glaze Drops

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Courtney Sykes Molecular Anti Aging introduces Glaze Drops, a molecular skincare elixir designed to support hydration, barrier function, and skin radiance.

United States, April 17, 2026 — Molecular Skincare Advancement Introduced Through Glaze Drops Formula

Courtney Sykes Molecular Anti Aging has announced the launch of Molecular Anti Aging Glaze Drops, a topical skincare formulation developed to support hydration, skin barrier function, and surface texture refinement. The product is positioned within the brand’s broader molecular skincare line, which focuses on ingredient delivery systems designed to interact with skin at a cellular level.

The Glaze Drops formulation combines lightweight emollients and active compounds intended to address multiple visible signs of skin aging while maintaining a fast absorbing texture suitable for layering within skincare routines.

Formulation Approach and Ingredient Structure

The Glaze Drops formula incorporates bakuchiol, a plant derived compound often used in skincare as a retinol alternative, selected for its role in supporting skin texture refinement and surface smoothness without the same irritation profile commonly associated with retinoids.

Vitamin C in the form of ascorbyl tetraisopalmitate is included to support brightening and tone balancing properties. This oil soluble derivative is used in formulations designed to improve stability and skin penetration potential compared to some water based vitamin C forms.

The formulation also includes squalane and hemisqualane, both widely used emollients known for their compatibility with skin lipids and their ability to reduce moisture loss. Botanical oils such as argan oil, coconut oil, and abyssinian seed oil contribute additional fatty acid profiles that support softness and suppleness.

Hyaluronic acid is incorporated to support surface and subsurface hydration retention, while ceramides are included to reinforce lipid barrier integrity and reduce transepidermal water loss.

Texture Profile and Application Characteristics

The Glaze Drops product is described as a lightweight liquid serum oil hybrid designed to absorb quickly without leaving a heavy residue. The formulation is intended for use in both standalone applications and as part of multi step skincare routines.

Its sensory profile is centered on a smooth glide across the skin followed by a finish that emphasizes hydration retention and surface luminosity. The product is formulated to layer effectively under moisturizers and sunscreen without disrupting subsequent application steps.

Skin Function Support and Intended Outcomes

The Glaze Drops formulation is designed to support multiple skin functions associated with aging skin appearance. These include hydration maintenance, barrier reinforcement, and surface texture refinement.

Bakuchiol and vitamin C derivatives are included to support visible improvements in tone evenness and surface brightness over time. Lipid rich emollients and ceramide components are intended to reinforce the skin barrier structure, which plays a role in maintaining hydration balance and resilience against environmental stressors.

The inclusion of humectants and occlusive balancing agents is intended to create a sustained hydration environment that supports a plumper and smoother skin surface appearance.

Brand Background and Development Philosophy

Courtney Sykes Molecular Anti Aging develops skincare products grounded in molecular level formulation principles and an education focused approach to skin health. The company emphasizes ingredient selection based on dermatological science, skin histology, and delivery system design.

The brand was founded by Courtney Sykes, who has a background in esthetics education and health and wellness administration, alongside Brandon Sykes, who contributes to product development and operational strategy. Their work is centered on combining clinical skincare knowledge with formulation development practices intended to improve product performance and user experience consistency.

The Glaze Drops launch continues the company’s approach of integrating botanical ingredients with clinically studied actives to create formulations designed for long term skin health support.

Educational and Professional Context

Courtney Sykes Molecular Anti Aging also operates within a broader educational framework that extends into esthetics training and professional development. The brand’s philosophy emphasizes the importance of understanding ingredient function, formulation structure, and skin biology among skincare professionals.

This approach informs product development by aligning educational principles with consumer facing formulations. The goal is to create products that reflect both theoretical understanding of skin science and practical application in daily skincare routines.

Market Position and Product Category

Glaze Drops enters the skincare market within the facial serum and treatment oil category, a segment focused on hybrid formulations that combine hydration, barrier support, and active ingredient delivery.

The product aligns with increasing consumer interest in multifunctional skincare that reduces routine complexity while maintaining ingredient diversity. Molecular level formulation strategies continue to gain attention in this category as brands explore delivery systems that enhance ingredient performance and skin compatibility.

About Courtney Sykes Molecular Anti Aging

Courtney Sykes Molecular Anti Aging is a skincare brand focused on molecular formulation science, ingredient education, and advanced skincare product development. The company develops products designed to support skin barrier health, hydration balance, and visible aging concerns through structured formulation systems that combine botanical and clinically studied ingredients.

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Courtney Sykes
Courtney Sykes Molecular Anti Aging
Email: [email protected]
Website: Courtney Sykes Molecular Anti Aging

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The best vitamin C serums in the UK for every skin type and budget, tested | Skincare

The best vitamin C serums in the UK for every skin type and budget, tested | Skincare

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Vitamin C is having a moment in skincare because of its ability to gently brighten, reduce pigmentation and support collagen production. It also helps to neutralise free radicals – those unstable molecules generated by UV light and pollution that can lead to premature ageing – making it an essential part of your morning skincare routine (alongside an SPF).

The Guardian’s journalism is independent. We will earn a commission if you buy something through an affiliate link. Learn more.

But is a vitamin C serum suitable for everyone? And if so, how do you know which one is right for you? “Individuals with sensitive, reactive or rosacea-prone skin should approach L-ascorbic acid – the most commonly used active form of vitamin C in skincare – carefully, as it can trigger inflammation in compromised skin barriers,” says pharmacist and skincare expert Dr Sonal Chavda-Sitaram.

“For these individuals, lipid-soluble derivatives, such as tetrahexyldecyl ascorbate (THD ascorbate), can be transformative. They’re formulated at neutral pH while penetrating deeply and converting to active vitamin C at a cellular level without irritation.”

In short, the acidic nature of L-ascorbic acid may actually render some formulas too potent for certain people. With that in mind, I have scoured and tested a range of products for all skin types to help you pick the best vitamin C serum for your needs.

At a glance

£22.49 at Superdrug£16 at Amazon£169 at Lookfantastic£36 at Indē wild£12.95 at Face the Future

Why you should trust me

I’ve been testing and writing about beauty products for years. As someone who still experiences acne breakouts at the age of 39, the quest for a clear, healthy and radiant complexion has become something of an obsession. That said, my skincare routine is strictly made up of tried-and-trusted products, so it takes something special to dislodge current repeat buys.

For years, I was told vitamin C wasn’t right for my skin type – until a dermatologist explained it was all about the way the formulation is delivered. And while skincare is never one-size-fits-all, the fact I saw improvements with my somewhat reactive skin suggests there’s a good chance it’ll work for you, too.

How I tested

Now C here: writer Danielle tested the serums over four months. Photograph: Danielle Wilkins/The Guardian

Living and working in London means my skin is busy deflecting pollution, as well as UV rays, on a daily basis. To boost the efficacy of my SPF, which I use religiously, I introduced 15 different vitamin C serums into my morning routine over the course of four months, applying after cleansing and before my usual moisturiser and SPF, to see how each one held up.

As well as noting the texture and scent of each serum, I logged how it felt on the skin, how well it sat beneath makeup, how noticeable the results were over time, and whether the formula offered value for money. Bonus points were awarded for additional ingredients such as vitamin E and ferulic acid, which doubles UV protection when used in combination with vitamin C.

I also considered the levels of vitamin C in the formula and the packaging. L-ascorbic acid in particular is notoriously unstable and oxidises rapidly when exposed to light, air and water – you’ll see the product change in colour from clear to yellow or brown as this happens. The result is that, rather than neutralising free radicals, your product will be generating them. As advised by Chavda-Sitaram, I picked products that demonstrated evidence of thoughtful stabilisation with appropriate packaging and pH-optimised formulations (“Think airless pump bottles and complementary antioxidants, such as vitamin E and ferulic acid, that chemically stabilise the molecule.”).

The best vitamin C serums in 2026

Photograph: Danielle Wilkins/The Guardian

Best vitamin C serum overall:
CeraVe skin renewing vitamin C serum

CeraVe

Skin renewing vitamin C serum

from £22.49

What we love
Lightweight and hydrating with great brightening benefits

What we don’t love
Not vegan or certified cruelty-free

Photograph: Danielle Wilkins/The Guardian£22.49 at Superdrug£22.49 at Amazon

With hyaluronic acid, vitamin B5 and ceramides sitting alongside 10% L-ascorbic acid, this serum goes above and beyond your typical vit-C product. The serum promises – and delivers – up to 24 hours of hydration, while vitamin B5 helps soften and smooth the skin’s texture. It also comes in protective package to maintain efficacy.

Why we love it
This clear and lightweight gel formula felt extremely hydrating and not at all sticky upon application – a rarity when it comes to gel-textured serums – and sat well beneath layers of SPF and makeup. Most noticeable was just how much brighter and smoother my skin looked without makeup after just a couple of weeks of use. Add to this the reasonable price of about £30, and in CeraVe we have a winner.

It’s a shame that … CeraVe’s products aren’t strictly vegan or certified cruelty-free, which may rule out this serum for some.

Size: 30ml
Price per ml: from about 75p
Key ingredients: 10% vitamin C, hyaluronic acid, vitamin B5 and ceramides
Vegan: no
Certified cruelty-free: no

CeraVe

Skin renewing vitamin C serum

from £22.49

What we love
Lightweight and hydrating with great brightening benefits

What we don’t love
Not vegan or certified cruelty-free

Best budget vitamin C serum:
Elf Skin Brighten + Glow vitamin C + E + ferulic serum

Elf

Skin Brighten + Glow vitamin C + E + ferulic serum

from £16

What we love
Affordable, lightweight and gives great glow

What we don’t love
Slightly off-putting scent

Photograph: Danielle Wilkins/The Guardian£17 at Elf£16 at Amazon

Elf has long been known for its affordable dupes of cult favourites, and this serum – designed to work with all skin types – is no exception. In fact, it contains the same exact percentages of vitamin C, E and ferulic acid as SkinCeutical’s gold standard vitamin C product (below), which comes in at an eye-watering £169 a bottle.

Why we love it
The texture feels close to a lightweight oil, but it absorbed quickly without leaving an oil slick on my face. It’s also extremely hydrating (likely because of the 1% vitamin E) and left my skin feeling softer with continued use. It layers well under makeup despite some initial tackiness, and I’d score the brightening benefits a 10/10. It does what it says on the tin, for sure.

It’s a shame that … the scent may take some getting used to.

Size: 30ml
Price per ml: from about 53p
Key ingredients: 15% vitamin C, vitamin E and ferulic acid
Vegan: yes
Certified cruelty-free: yes

Elf

Skin Brighten + Glow vitamin C + E + ferulic serum

from £16

What we love
Affordable, lightweight and gives great glow

What we don’t love
Slightly off-putting scent

Best vitamin C for protection:
SkinCeuticals C E ferulic antioxidant treatment

SkinCeuticals

C E ferulic antioxidant treatment

from £169

What we love
Potent; effective; gentle; lightweight formula

What we don’t love
Expensive

Photograph: Danielle Wilkins/The Guardian£169 at Lookfantastic£169 at Noli

A skincare superhero that’s long been hailed for its potent antioxidant benefits, the SkinCeuticals C E ferulic is substantial but not heavy or sticky, and offers instant and long-term benefits. The high-strength vitamin C uses 15% pure L-ascorbic acid at a proven pH (making it more potent than the Elf dupe, which uses a more stable derivative). That sits alongside other skin-health boosting heroes (vitamin E, ferulic acid and additional antioxidants) for a brighter complexion and protection against environmental damage.

Why we love it
SkinCeuticals’ water-soluble formula is runny but sinks into the skin beautifully – and sits well under SPF and makeup, too. It’s difficult to judge the protection it offers against free radicals, but it felt like a treat for my city-dweller skin. My complexion looked noticeably brighter and more even-toned after just a few uses – and I’m confident that with further use you’d see anti-ageing benefits, too. The formulation is also backed by decades of research.

It’s a shame that … it’s pricey – the most expensive in our roundup – but a little goes a long way.

Size: 30ml
Price per ml: £5.63
Key ingredients: 15% vitamin C, vitamin E and ferulic acid
Vegan: no
Certified cruelty free: no

SkinCeuticals

C E ferulic antioxidant treatment

from £169

What we love
Potent; effective; gentle; lightweight formula

What we don’t love
Expensive

Best vitamin C for hyperpigmentation:
Indē Wild vitamin C Sunrise Glow serum

Indē wild

Vitamin C Sunrise Glow serum

£36

What we love
Boosts radiance; reduces dark spots; absorbs quickly

What we don’t love
Fragranced; weighty packaging

Photograph: Danielle Wilkins/The Guardian£36 at Indē wild

Blending 15% stabilised vitamin C, glutathione, hyaluronic acid and niacinamide, this serum bolsters skin barrier function and enhances collagen production while tackling stubborn acne marks, hyperpigmentation and uneven tone. It’s infused with turmeric root and ashwagandha, too, which are shown to reduce inflammation. I was intrigued to try this one.

Why we love it
As someone who experiences acne – and acne scarring, as a result – I noticed a change in my skin tone and texture on using this serum daily. The formula is lightweight, grease-free and absorbed quickly into skin, with the initial tackiness disappearing once I’d applied my moisturiser and SPF. It sat well under my makeup, too, and left my complexion looking radiant.

It’s a shame that … there’s a strong – although not unnatural – scent that won’t be for everyone. While recyclable, the glass packaging is weighty, so it’s better suited to home use than for travel.

Size: 30ml
Price per ml: £1.20
Key ingredients: 15% vitamin C, ferulic acid, niacinamide, vitamin E and hyaluronic acid
Vegan: yes
Certified cruelty-free: yes

Indē wild

Vitamin C Sunrise Glow serum

£36

What we love
Boosts radiance; reduces dark spots; absorbs quickly

What we don’t love
Fragranced; weighty packaging

Best Korean vitamin C serum:
Haruharu Wonder Centella 4% TXA gel serum

Haruharu Wonder

Centella 4% TXA gel serum

from £12.95

What we love
Smooths and refines the skin; lightweight

What we don’t love
Tingling on application; may not suit sensitive skin types

Photograph: Danielle Wilkins/The Guardian£12.95 at Face the Future£15.10 at Amazon

K-beauty is more than a viral phenomenon; with innovative ingredients and science-backed formulas, it’s never been easier to address our skincare needs thanks to brands such as Haruharu Wonder. Vitamin C, niacinamide, antioxidant-rich n.Pearin (derived from baby pears), calming centella complex and 4% tranexamic acid combine to provide a powerful dark-spot-fighting blend. Apply daily under your moisturiser and SPF for even skin tone and that lit-from-within glow.

Why we love it
You’ll find that a little of this lightweight gel-serum goes a long way, with just a pea-sized amount needed. It has a light scent, but I didn’t find it overbearing, with the formula sinking well into my skin and sitting nicely beneath my other skincare products, too. There’s no denying this formula is a slam-dunk when it comes to providing a great glow.

It’s a shame that … there was a slight tingling sensation upon first application, but this dissipated within a week.

Size: 30ml
Price per ml: from 43p
Key ingredients: 4% tranexamic acid, vitamin C, niacinamide
Vegan: yes
Certified cruelty-free: yes

Haruharu Wonder

Centella 4% TXA gel serum

from £12.95

What we love
Smooths and refines the skin; lightweight

What we don’t love
Tingling on application; may not suit sensitive skin types

The best of the rest

Photograph: Danielle Wilkins/The Guardian

The Ordinary multi-antioxidant radiance serum

The Ordinary

Multi-antioxidant radiance serum

from £14.20

What we love
Affordable; hydrating; great for boosting SPF efficacy

What we don’t love
Low concentration of vitamin C

Photograph: Danielle Wilkins/The Guardian£14.20 at Lookfantastic£14.20 at Space NK

Best for: beginners

Infused with vitamin C, ginseng and turmeric peptides, this reasonably priced serum is designed to protect skin from daily environmental stressors, while smoothing texture, reducing dark spots and boosting skin hydration.

What I loved most about it was how it felt on my skin. The serum feels similar to a lightweight oil, but absorbs quickly and leaves skin feeling hydrated without any tackiness or greasiness. It’s a great option for those who want a hydrating and protective serum without the hefty price.

It didn’t make the final cut because … I didn’t notice a huge difference in my dark spots or skin tone, but with just 1% ascorbyl glucoside (another stable vitamin C derivative), it may take longer to see results.

Size: 30ml; price per ml: from 47p; key ingredients: vitamin C, ginseng, and turmeric peptides; vegan: yes; certified cruelty-free: yes

The Ordinary

Multi-antioxidant radiance serum

from £14.20

What we love
Affordable; hydrating; great for boosting SPF efficacy

What we don’t love
Low concentration of vitamin C

La Roche-Posay Pure Vitamin C12 serum

La Roche-Posay

Pure Vitamin C12 serum

from £36

What we love
Applies like a dream; hydrating; real results

What we don’t love
Pricey and some may not like the fragrance

Photograph: Danielle Wilkins/The Guardian£36 at La Roche-Posay£45 at Cult Beauty

Best for: mature skin

The gel texture of this serum from La Roche-Posay is formulated with 12% vitamin C, exfoliating salicylic acid and soothing neurosensine – a key ingredient in the brand’s Toleriane range for sensitive skin. The result? A complexion that looks brighter and more even-toned. A nice one to apply in the summer when you want a product that feels hydrating but light.

It didn’t make the final cut because … although the brand is a favourite with dermatologists, and I did see a brilliantly glowy boost, it’s pricier than others here that work just as well. It also has a light powdery scent that may not appeal to some.

Size: 30ml; price per ml: from about £1.20; key ingredients: 12% vitamin C and salicylic acid; vegan: no; certified cruelty-free: no

La Roche-Posay

Pure Vitamin C12 serum

from £36

What we love
Applies like a dream; hydrating; real results

What we don’t love
Pricey and some may not like the fragrance

Dr Somji vitamin C daily defence moisturiser SPF30

Dr Somji

Vitamin C daily defence moisturiser SPF30

£75

What we love
Great for when you don’t have time for full skincare routine

What we don’t love
Expensive and not widely stocked

Photograph: Danielle Wilkins/The Guardian£75 at Dr Somji Skincare

Best for: a vitamin C moisturiser/multitasker

Although this article specifically focuses on serums, I couldn’t pass up the opportunity to mention this lightweight moisturiser from skincare expert Dr Somji. Formulated with THD ascorbate (making it a great choice for sensitive skin), ceramides, hyaluronic acid, peptides and SPF, it provides the ultimate antioxidant cocktail. I loved how this formula felt on my skin – with or without the addition of serum. It didn’t take long before it became a staple in my routine, especially on those mornings when I barely get time to brush my hair, let alone apply five products to my face (let’s work smarter, friends).

It didn’t make the final cut because … it feels expensive for a moisturiser, despite offering a multitude of benefits.

Size: 50ml; price per ml: £1.50; key ingredients: vitamin C, ceramides, hyaluronic acid, exosomes and matrixyl synthe peptides; vegan: no; certified cruelty-free: yes

Dr Somji

Vitamin C daily defence moisturiser SPF30

£75

What we love
Great for when you don’t have time for full skincare routine

What we don’t love
Expensive and not widely stocked

Simple 10% vitamins C + E + F Glow+ serum

Simple

10% vitamins C + E + F Glow+ serum

from £5.84

What we love
Lightweight and nourishing; great price

What we don’t love
Low vit C potency, so it may take a while to see results

Photograph: Danielle Wilkins/The Guardian£6.65 at Superdrug£5.84 at Amazon

Best for: sensitive skin

With a lightweight, milky consistency and combination of barrier-loving ingredients, this affordable serum from Simple feels nourishing on the skin and sinks in beautifully. The low-dose vitamin C combined with vitamins E and F make this a great option for beginners or those with sensitive skin.

It didn’t make the final cut because … the 10% on the bottle actually refers to the sum of all the active ingredients (2% vitamin C, 1% vitamin E and 7% vitamin F). With just 2% vitamin C, I didn’t notice significant brightening or anti-ageing benefits, but the formula did keep my skin hydrated.

Size: 30ml; price per ml: from 19p; key ingredients: 2% vitamin C, vitamin E and vitamin F; vegan: yes; certified cruelty-free: yes

Simple

10% vitamins C + E + F Glow+ serum

from £5.84

What we love
Lightweight and nourishing; great price

What we don’t love
Low vit C potency, so it may take a while to see results

L’Oréal Paris Revitalift 12% pure vitamin C brightening serum

L’Oréal Paris

Revitalift 12% pure vitamin C brightening serum

from £15.95

What we love
Affordable; hydrating; good amount of vitamin C

What we don’t love
Not strictly vegan or certified cruelty-free; strong scent

Photograph: Danielle Wilkins/The Guardian£15.99 at Noli£15.95 at Amazon

Best for: oily skin and texture

This formula from L’Oréal contains 12% pure vitamin C alongside vitamin E and salicylic acid. These will help break down the appearance of dark patches and pores, as well as smooth texture – making it a great choice for those with oily or acne-prone skin. The silky gel-serum feels luxurious to apply, absorbs quickly, and I didn’t mind the subtle, almost citrusy scent.

It didn’t make the final cut because … there were times I had to give the bottle a good shake since it looked like the formula may have separated.

Size: 30ml; price per ml: from 53p; key ingredients: 12% vitamin C, vitamin E and salicylic acid; vegan: no; certified cruelty-free: no

L’Oréal Paris

Revitalift 12% pure vitamin C brightening serum

from £15.95

What we love
Affordable; hydrating; good amount of vitamin C

What we don’t love
Not strictly vegan or certified cruelty-free; strong scent

What you need to know

Photograph: Danielle Wilkins/The Guardian

What are the benefits of a vitamin C serum?

“For skin specifically, vitamin C works through three interconnected mechanisms,” says skincare expert Chavda-Sitaram. “Antioxidant protection against UV and environmental damage; collagen synthesis at the cellular level (essential for maintaining firmness and elasticity); and brightening through tyrosinase inhibition, which fades hyperpigmentation and prevents new pigmentation.

“It benefits everyone because oxidative stress affects all skin types – although the form, concentration and supporting ingredients must match individual tolerance. The most dramatic results will be seen by those who have photo-aged skin with fine lines and firmness loss, hyperpigmentation or uneven tone, and dull complexions.”

How to apply a vitamin C serum

Apply your vitamin C serum in the morning, after cleansing and toning, but before your moisturiser and SPF. SPF really is a non-negotiable here, particularly if your serum contains other active ingredients, such as salicylic acid.

What to know about vitamin C concentration

Since different forms of vitamin C work at different concentrations, it can be difficult to compare them directly. However, research indicates that for L-ascorbic acid (the most commonly used form of vitamin C in skincare), 10-20% is optimal.

“Anything below 8% and you’re not delivering enough to drive meaningful change, but above 20% you hit an efficacy plateau with substantially increased irritation,” says Chavda-Sitaram. “However, the derivatives work differently. Tetrahexyldecyl ascorbate (THD) is exceptionally potent because it’s lipid-soluble, penetrating more efficiently than water-soluble L-ascorbic acid. So, the question shouldn’t necessarily be, ‘what percentage?’ but, ‘in what form, in what delivery system, with what supporting ingredients, and is it stable?’”

How to store vitamin C serums

All good vitamin C serums will come in protective, airtight packaging to avoid oxidation – but where you choose to store it can help maintain the formula, too. A cool, dark place is best – avoid spots that are in direct sunlight or heat (the humidity and temperature of bathrooms should be avoided where possible), while others even recommend storing vitamin C serums in the fridge.

For more:
 The best eye creams for banishing bags, puffiness and fine lines
The best LED face masks, tested
The best anti-ageing creams, serums and treatments

Danielle Wilkins is a lifestyle journalist and former magazine editor with almost two decades of experience writing about beauty, parenting and all things weddings for some of the biggest names in publishing. When she’s not reviewing the latest products in skincare, running in the gym or sitting front row at Bridal Week, she’s acting as a human climbing frame for her two young boys and dreaming about hot coffee

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