Ashwagandha, AHAs and marine collagen top Boots' most in-demand beauty products of 2025

Ashwagandha, AHAs and marine collagen top Boots’ most in-demand beauty products of 2025

British health, beauty and wellness retailer Boots has revealed insights into its most popular products of 2025, and the trends that drove them.


Key themes of proactive wellness, science-backed skin care, global beauty and mood-driven scents emerged as the retailer analysed search and sales data from across the year.


Ashwagandha, AHAs and marine collagen were revealed to be three of the most in-demand ingredients of the year.


Beyond individual products and categories, the overall findings uncovered a wider shift towards a holistic and rounded approach to beauty, health and wellness.


“As our report outlined, beauty, health and wellness have never been more intertwined as consumers take a more holistic approach to life,” said Grace Vernon, Head of Global Trends & Cultural Insights at Boots & No7 Beauty Company. 


“This health hacking trend has resulted in collagen, electrolytes and adaptogens all growing in prominence at Boots this year.”


Consumers are looking to ingest their wellness investments, with a 227% search increase for marine collagen year-on-year (YOY), and collagen sales rising 62%.


Adaptogens – natural plants and herbs such as mushrooms used to regulate the body and stress – were a breakout category for Boots in 2025.


Searches for ashwagandha, a medicinal herb said to help with stress and anxiety, saw a huge 722% increase in searches YOY.


Beyond supplements, the ingredient is also proving popular in skin care.


When it comes to science-led skin care, acidic exfoliation took centre stage with alpha hydroxy acids (AHAs) such as glycolic acid seeing demand across Boots stores.


Glycolic acid alone saw a 64% increase in searches, with The Ordinary’s Glycolic Acid 7% Exfoliating Toner revealed as the retailer’s second bestselling premium beauty product


While this may be expected in skin care, the exfoliating ingredients are growing in popularity beyond the face, with AHAs now found in a number of body care and even scalp products.


When it comes to scent, a sense of nostalgia has become a huge driver for sales in 2025, as 2000s fragrances made a comeback off the back of Y2K’s social media resurgence.


Hydration and gut health have both seen growth over the past year as consumers seek functional fixes.


Electrolytes have seen a 755% increase in searches YOY as consumers integrate the hydration hits into their daily routines, with a peak of one item sold every 14 seconds earlier in summer.


Gut health product searches have also increased by 70%, with sales rising 15%.


Global beauty has taken over as Korean skin care has spiralled into an industry-wide take over spanning colour cosmetics, body, hair care and more.


“We also continue to see beauty lovers turn to science-backed, ingredient-led brands for skin care, with a growing influence from the global market with K-beauty solutions remaining popular throughout the year,” explained Vernon.


Boots reports selling a K-beauty product every 15 seconds, while brands like TirTir and German Catrice Cosmetics landed in stores and online to bring the viral brands to beauty lovers.


“As we move into 2026, we expect our customers to evolve their increasingly holistic approach to their beauty and wellness,” said Vernon.


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Must-Have Beauty Products For Women

Must-Have Beauty Products For Women

Photo Credit: Karola G via www.pexels.com

It’s hard to follow beauty trends nowadays, isn’t it? Unfortunately, social media has dictated a large degree of this fast-moving trend-based industry-by-any-other-name, resulting in an outsized influence of cosmetic procedures and surgical interventions over actionable, daily-routine activations that accentuate features you already have.

It’s a shame we’re here, and it’s a shame that so many have bought into the idea that lip filler is more than an extravagance. But there’s good news – and that’s that you and I aren’t alone. There is, indeed, a counter-swelling (no pun intended) of sustainability-focused product love – with ingredient transparency and product multifunctionality key conditions. If you’re feeling a bit stuck in a sea of scary surgicals, here you’ll find some essential categories of beauty products worth investing in right now, from wellness-driven skincare to daily makeup staples.

Clean & Sustainable Skincare Essentials

As already briefly touched upon, sustainability is a core expectation for many today – on a wider sense, and also specifically with respect to skincare. It is for this reason that many brands are working their way towards eco-friendliness, whether by shifting toward eco-conscious formulations, utilising refillable or recyclable packaging, or simply reducing waste involved in the manufacturing process. All this exists under the umbrella of a still-nascent “clean beauty” movement.

Inside-Out Beauty: Supplements & Nutricosmetics

As far as actual aesthetics grows, it should come as no surprise that there has been a countercultural push against the invasive and active procedures that serve to alter, distort and otherwise transform.

One corridor of this push is the growing “beauty from within” trend, which sees more make-up addicts turning to supplements that support the skin, hair and nails – with a view to bolstering the natural and beautiful aspects they already possess. Through this movement, products like a dedicated hair growth serum are dominating shopping lists, alongside collagen powders and other hair-nutrient supplements that can boost long-term beauty in complementary ways to topical routines.

Makeup Staples That Do More

Another fundamental movement in modern makeup is that of multifunctionality. This goes back to eco-consciousness, where overconsumption (and the overflowing makeup bags that result) is an outsized and unwelcome presence in modern consumer practice. Modern makeup, then, is better as a multifunctional force; anything that multitasks is a powerful asset to your dresser, whether a moisturising foundation, a refillable palette, or a versatile glow kit that elevate your look without excess.

There’s always some rhyme and reason to new trends in makeup, and this year’s have been arguably more predictable than most. In a word where both cost and ecology concerns loom large – alongside a troubling ‘mainstreamification’ of look-altering procedures –, natural, multifunctional products done well win out.

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Best 2024 Cyber Monday Discounts on Natural Products

Best 2024 Cyber Monday Discounts on Natural Products

On Cyber Monday many online companies offer their best sales of the year. I’ve found some great deals this year on natural products! I’m stocking up on pantry essentials, supplements, and some other gifts for everyone on my list.

My Christmas shopping is almost done… now I just have to pull the Advent wreath out of the attic and put on some Christmas music! These sales can help you get some shopping done early. And you can support some great small businesses at the same time. If you still need some gift ideas, check out my gift guide for him, her, and the kids or the ultimate gift guide with ideas for practically everyone.

These are some of the deals I’m most excited about this year. I’m stocking up for myself and getting some to give as gifts for family and friends!

BiOptimizers

This supplement brand has my favorite magnesium supplement, Magnesium Breakthrough. It features 7 different kinds of magnesium in a bioavailable pill for maximum absorption.

I’ve noticed that it helps reduce my stress levels and I feel so much more relaxed. They also have clean supplements for better sleep, brain health, better digestion, and more.

Get the Deal: Get 25% off sitewide through December 3 plus free gifts with code wellnessmama.

Everbella

Everbella’s Complete Collagen Plus tastes like caramel and supports fast-growing hair, radiant skin, stronger nails, and a naturally boosted metabolism. They use a patented micelle liposomal formula, which makes it far more absorbable than regular collagen (up to 8x more)! And because it blends collagen with MCTs, omega-3s, and vitamin E, it works from the inside-out to restore vitality.

They also have their Complete Biotin Plus on sale. It uses micelle liposomal biotin for healthier, fuller hair which delivers nutrients straight into cells for up to 800% better absorption. This supports strong follicles, balanced hormones, steady energy, and thicker hair you can actually see.

Get the Deal: Buy 1 Get 1 Free or Buy 2 Get 2 Free + Free Shipping. Get the BOGO deal on Complete Biotin Plus here and BOGO on Complete Collagen Plus here.

Plant Therapy

One of my favorite essential oil brands, Plant Therapy offers a wide variety of single oils and blends. I also love their focus on safe use and their kid-safe line with specially formulated blends for little ones. They take all the guesswork out of aromatherapy!

Plus they have carrier oils, lotions, diffusers, cleaners, and more. I also love their Holiday themed items for Christmas gifts and stocking stuffers.

Get the Deal: Get 25% off sitewide and a free limited edition 2 ounce body oil with every order.

Vibrant Blue Oils

I use several different essential oils brands, but Vibrant Blue Oils are unique. Their blends are carefully formulated with very particular ratios of specific oils. They help shift organs in the body and regions of the brain to support physiological function and emotional balance. One of my favorites is their parasympathetic blend.

In just 3 seconds, a deep inhale of the Parasympathetic essential oil blend can trigger your brain to “switch on” your parasympathetic nervous system. This calming shift allows your body to focus on repair and rejuvenation. Their Adrenal® essential oil blend is another favorite. It helps balance cortisol, boost energy, and calm your nervous system.

Get the Deal: Get their Parasympathetic blend for about 50% off here or save over 75% on their Adrenal blend here.

Wonder Cow Colostrum

This one is a newer addition to my list of favorites. Colostrum is baby’s first food and is packed with amazing health benefits like gut health, immune support, and muscle recovery. Wonder Cow uses cow milk colostrum that’s ethically sourced and tested for pesticides, glyphosate, and heavy metals. They’re having a sale sitewide with additional surprise perks all week long (including gifts with purchase).

Get the Deal: Now through December 2 get up to 35% off sitewide. Spend $100 and get a free Vanilla Stick Packs. Use the code WELLNESSMAMA

Butcher Box

Ever wish you could high quality meat delivered straight to your door without the hassle of the grocery store? Well now you can! Butcher Box offers pasture raised, grass-fed beef, crate free pork, and organic and heirloom chicken. I love the convenience and prices are comparable to my local store.

New members can get their choice of NY Strip, Filet Mignon, or Ribeye FREE in every box for a year. PLUS get an exclusive $100 off with code WELLNESSMAMA.

Get the Deal: Until 12/31 get a free choice of meat for a year, plus $100 off the first 6 boxes with code WELLNESSMAMA

More Natural Living Cyber Monday Deals

Get even more savings with even more deals for the year. These are some of the biggest sales of the year for these natural brands, so this is when I stock up!

Sip Herbals

This drink is for everyone who loves coffee, but for whatever reason wants/needs to avoid it. Sip Herbals offers a tasty alternative of loose leaf herbal teas with earthy flavors reminiscent of coffee.

Organic chicory, dandelion, and other herbs help support the body’s systems, all while tasting delicious. Choose from flavors like peppermint mocha, French vanilla, and seasonal Holiday flavors.

Get the Deal: For Cyber Monday save 30% off sitewide.

Xtrema

One of my favorite non-toxic, non-stick cookware brands is having a sale! Their products are third-party tested and they share their test results. Xtrema is also easy to clean, dishwasher and oven-safe, and won’t scratch or flake. It’s also safe to use on high heat, cooks well on low heat, and can go in the fridge or freezer. You can read my full review here.

I love their non-toxic, pure ceramic cookware. My pan has lasted me for years and they have so many different cookware options. Right now you can get 41% off sitewide only with the code WELLNESS. 

Get the Deal: Get 41% off sitewide with code WELLNESS

Purity Coffee

 So many of us enjoy coffee to start our day. However, coffee beans are often contaminated with pesticides, mold, mycotoxins, and more. I don’t drink coffee every single day, but the smooth flavor of Purity Coffee almost makes me want to!

They’re organic and tested to be free of mold, mycotoxins, and other contaminants and it’s some of the best coffee I’ve ever tasted! Right now through Monday, December 1 you can get 30% OFF + free US shipping with the link below or with the code wellnessmama.

Get the Deal: Save 30% off and get free US shipping with code wellnessmama

OneSkin

Science meets skincare when it comes to OneSkin. All their products, including OS-01 FACE are backed by lab and clinical studies, certified safe for sensitive skin, and free from harmful ingredients.

What sets OneSkin apart is its discovery of a new peptide called OS-01. Peptides are what make up our bodies, including our skin. And OS-01 is the only peptide scientifically proven to reverse skin’s biological age.

Right now they’re having their biggest sale ever with 20% off $150; 25% off $200 and 30% off $300 through December 1. Valid on new orders only. Not valid on existing subscriptions. Excludes limited edition holiday sets.

Get the Deal: Save up to $300 here

Toups & Co

This is a great clean makeup brand that actually performs well! I’ve used their foundation, mascara, and lip colors. Toups and Co carries all sorts of skincare products from lotion to deodorant to serums and cleansers.

They only use natural, organic ingredients and feature skin superfoods like tallow and aloe vera. This is your last chance to save on their products before the holidays!

Get the Deal: Save 20% off with code BLACKFRIDAY25

Radiant Life

I can’t say enough about Radiant Life products! I have their whole house water filter system and their under the sink 14 stage filter which makes having clean water effortless. You can also find many other things from Radiant Life in my kitchen.

Right now through December 7 you can take advantage of all their sales with the exclusive codes below.

  • Code WM25: $25 off orders over $100, plus free shipping (valid on any product sitewide)
  • Code WM200: $200 off any Whole House Water System or 14-Stage Purifier—up to $400 in savings on their most popular home filtration setups
  • Code WM20: 20% off the Countertop Gravity Water System, Countertop Gravity XL, and Direct Connect/Direct Connect Plus

Get the Deal: Check out their products and use the promo codes here

Our Place

I like to use their Always Pan which is the first non-stick pan without PFAS and other toxins. I also like their new Wonder Oven Pro (save $46!)which is a non-toxic air fryer/toaster/oven all in one! Air fryers are such a time saver for busy days but most of them have toxic non-stick coatings inside.

Plus you can shop all of their non-toxic cookware and bakeware for up to 35% off sitewide.

Get the Deal: Now through December 2 get up to 35% off sitewide on cookware, bundles, and kitchen favorites.

Caraway Pans and Cookware

I have the full cookware set from Caraway as well as some of their bakeware. My favorites are their loaf pan and sauce pans. Their non-toxic pots and pans are made with earth-friendly ceramic and free of harmful chemicals. I love that they have some really fun colors to match the kitchen.

Their stackable set makes storage a breeze. You can even find safe baking racks, teapots, kitchen towels, food storage containers, and more.  

  • 15% off sitewide $85+ 
  • 20% off sitewide $425+ 
  • 25% off sitewide $525+ 
  • 25% off sitewide + Gift with Purchase (the new Bar set) $975+ 

Get the Deal: Right now get up to 25% off here through December 6.

Harkla

Harkla weighted blankets, sensory swings, and other products are great for kids with sensory difficulties, ADHD, autism, and the like. Even if your child doesn’t struggle with some of these issues, sensory swings activate the vestibular system and help keep them active. You can hang the swing in your child’s room or even the living room!

They also offer digital courses to help kids improve focus, mood, and behavior, as well as infant sensory development. Harkla even has a course to help children who have retained primitive reflexes (89% of elementary students!) that negatively affect coordination, motor skills, and social skills.

Get the Deal: Get 20% off with code BFCM_2025

Beekeeper’s Naturals

This company makes a full line of bee-based health products, and it’s not just honey! I use their bee propolis throat spray to ward off a sore or scratchy throat. I also mix a spoonful of their sleep-inducing B.Chill hemp honey into a cup of tea at night.

Beekeeper’s also has a cough syrup we love. It’s free of refined sugars, dyes, added flavors, gluten, soy, cheap fillers, or anything unnecessary. I also love their soothing lozenges and their Propolis+Vitamin C!

Get the Deal: Save 30% off everything and get free gift on orders $100 or more

Clearly Filtered

We have a whole house water filter at home, but I still like my water bottle from Clearly Filtered. It has a built in filter so I can refill anywhere and not have to worry about toxins and contaminants in my water! They also have convenient pitchers, an under the sink system, and fridge filters. I use their pitcher when travelling too.

Unlike some of the options you’ll find at the local big box stores, these filter out up to 73 times more contaminants with their proprietary technology.

Get the Deal: Now until December 15 get 20% off all new filtration systems with code BFCM20

Coop Sleep

Coop Sleep has luxury pillows, bedding, and sleep accessories. You can find everything your bed needs from mattress protectors (great for little ones or homes with pets!) to duvet covers and pillows.

Today get steep discounts on pillows and accessories, sheets, cotton percale items and more. You’ll also get a free eye mask with every order.

Get the Deal: Shop Coop Sleep here for up to 60% off and get a free eye mask.

Beam Minerals

I love BEAM minerals as a source of electrolytes and minerals and I feel so much more energy with them in my morning routine. They use natural, plant-based fulvic and humic minerals that help transport minerals directly into your cells while also supporting gentle, continuous detoxification.

You just need a capful a day to keep your body replenished and balanced. Right now get 25% off when you buy any 2 of their kits.

Get the Deal: Get 25% off any 2 kits sitewide with code CYBER2025

Joovv Red Light

If you follow me on Instagram, you’ve probably seen me snap a picture in front of my Joovv red light panel in my bedroom. I have both their Joovv Go to take with me when I travel and their Solo for a full body session.

Red light therapy is great for skin repair, muscle recovery, wound healing, building collagen, improving hair growth, and more. I’ve noticed firmer skin and my scars faded since using red light. It even helped with my thyroid! Joov has their biggest sale of the year this weekend.

Now through Dec 1 you can save up to $1,000 off their red light therapy devices, including the Go, Mini, Solo, and full-body setups.

Get the Deal: Save up to $1,000 on Joov products here

Branch Basics

I never thought I’d say goodbye to my DIY cleaners, but several years ago I minimized my cleaning closet with Branch Basics concentrate. I can make cleaning sprays, laundry detergent, and even hand soap. They’re totally non-toxic and meet my high standards, but versatile and effective enough to use for any cleaning job.

Right now you can get up to 25% off sitewide on all their cleaners.

Get the Deal: Save up to 25% off today

Manukora Honey

Another simple routine I have is to take a spoonful of raw honey in the mornings for clean energy. My favorite honey is from Manukora. It’s ethically made in a remote forest of New Zealand and is packed with powerful nutrients to support immunity and gut health.

It also has triple the antioxidants and prebiotics of average honey and tastes delicious! I especially love using it during cold and flu season or when travelling to keep my immune system in top shape. Right now through December 1 get their Black Friday Manuka Starter kit for 31% off PLUS get free gifts (a $105 value). It comes with a jar of raw manuka honey, a wooden spoon, and 35 travel sticks.

Get the Deal: Save 31% off the Manuka Starter kit and get free gifts here.

RnA Reset

RnA ReSet, founded by Dr. Carolyn Dean, is one of my favorite places to get quality, synergistic formulas that deliver minerals and nutrients. They also offer supplement bundles so you can leverage the synergistic benefits of their Completement Formulas, aimed at supporting specific bodily structures and functions. And when you opt for their bundles combined with a subscription, you can take advantage of even better discounts.

Right now until December 2 you can get 22% off all formulas, including ReMag and ReMyte. You’ll also automatically get free shipping on orders of $150 or more.

Get the Deal: Save 22% off all formulas until December 2 with code RESETMYCELLS

Kids Cook Real Food

My friend Katie Kimball from the Kids Cook Real Food course is offering 35% off of the course before the regular price increases on December 5. It helps teach kids practical, real life skills in cooking that they can use right away to make meals.

For Cyber Monday, December 1 only you can get their #LifeSkillsNow Season 4 for $97 ($200 off!) here. You can also get 50% off their #LifeSkillsNow Mini-Series Ultimate Holiday Skills Bundle. This bundle includes four of their mini-series:

  • Mastering Household Skills
  • Creative Gifts Kids Can Give
  • Kid’s Guide to Party Planning and Hosting
  • Celebration Essentials

Get the Deal: Now through December 31 get 50% off their Life Skills mini-series. Or through December 4 get 35% off their VIP level of Kids Cook Real Food eCourse. Or today only get $200 off #LifeSkillsNow Season 4

Many of the items on my natural gift-giving guide are on sale. You never know what you might find at a great price this week… enjoy!

What have been some of your favorite Cyber Monday deals? Leave a comment and let us know!

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Black Friday sales

2023 Black Friday Sales & Deals on Natural Products

I’ve never understood it… the idea of running out early on holiday celebrations with family to go shopping for Black Friday sale gifts for those same people! No judgment if that’s your thing, but this year, why not have the turkey and eat it too? (Literally and figuratively).

Black Friday has changed and evolved from camping in line in frigid temps at 3 am, to sitting on the couch browsing deals in your PJs. Organic cotton ones of course.

I’m doing my early shopping from the comfort of home on Black Friday and Cyber Monday (which I’ll update Monday morning) thanks to some companies I love. Most of these are from family-owned companies and they’re offering great online discounts this weekend. Not only can you get some shopping done early, but you can support some great small businesses too!

My Favorite Black Friday Deals on Natural Products

Need more ideas for everyone on your list (and, ahem, a thing or two for you)? You can see my gift giving guide for everyone on your list here.

BON CHARGE

BON CHARGE has my favorite blue light glasses for after dark (some studies show these can help with hormones and better sleep). You’ll also find red light therapy panels, infrared sauna blankets, infrared PEMF mats, and healthy lightbulbs for all hours of the day (and night).

Our family uses these soft red lights after dark to help us all wind-down and get better sleep. Plus they have EMF shielding products for those who work on the computer or phone a lot. You can even find red light face masks for clearer skin and a red light cap for fuller hair. I’ve also been loving their new, red light toothbrush!

Get the Deal: Click here to save 25% on all my BON CHARGE favorites.

BiOptimizers

This supplement brand has my favorite magnesium supplement, Magnesium Breakthrough. It features 7 different kinds of magnesium in a bioavailable pill for maximum absorption.

I’ve noticed that it helps reduce my stress levels and I feel so much more relaxed. They also have clean supplements for better sleep, brain health, better digestion, and more.

Get the Deal: Get 25% off sitewide through December 3 plus different gifts with your purchase of over $250. Use code wellnessmama for the discount.

Everbella

Everbella’s Complete Collagen Plus tastes like caramel and supports fast-growing hair, radiant skin, stronger nails, and a naturally boosted metabolism. They use a patented micelle liposomal formula, which makes it far more absorbable than regular collagen (up to 8x more)! And because it blends collagen with MCTs, omega-3s, and vitamin E, it works from the inside-out to restore vitality.

They also have their Complete Biotin Plus on sale. It uses micelle liposomal biotin for healthier, fuller hair which delivers nutrients straight into cells for up to 800% better absorption. This supports strong follicles, balanced hormones, steady energy, and thicker hair you can actually see.

Get the Deal: Buy 1 Get 1 Free or Buy 2 Get 2 Free + Free Shipping. Get the BOGO deal on Complete Biotin Plus here and BOGO on Complete Collagen Plus here.

Plant Therapy

One of my favorite essential oil brands, Plant Therapy offers a wide variety of single oils and blends. I also love their focus on safe use and their kid-safe line with specially formulated blends for little ones. They take all the guesswork out of aromatherapy!

Plus they have carrier oils, lotions, diffusers, cleaners, and more. I also love their Holiday themed items for Christmas gifts and stocking stuffers.

Get the Deal: Get 25% off everything only save 25% off sitewide through 11/30. Spend at least $75 and get account credit to use for later.

Vibrant Blue Oils

I use several different essential oils brands, but Vibrant Blue Oils are unique. Their blends are carefully formulated with very particular ratios of specific oils. They help shift organs in the body and regions of the brain to support physiological function and emotional balance. One of my favorites is their parasympathetic blend.

In just 3 seconds, a deep inhale of the Parasympathetic essential oil blend can trigger your brain to “switch on” your parasympathetic nervous system. This calming shift allows your body to focus on repair and rejuvenation. Their Adrenal® essential oil blend is another favorite. It helps balance cortisol, boost energy, and calm your nervous system.

Get the Deal: Get their Parasympathetic blend for about 50% off here or save over 75% on their Adrenal blend here.

Wonder Cow Colostrum

This one is a newer addition to my list of favorites. Colostrum is baby’s first food and is packed with amazing health benefits like gut health, immune support, and muscle recovery. Wonder Cow uses cow milk colostrum that’s ethically sourced and tested for pesticides, glyphosate, and heavy metals. They’re having a sale sitewide with additional surprise perks all week long (including gifts with purchase).

Get the Deal: Now through November 30 get 25% OFF sitewide (one-time) or 30% OFF your first subscription. Spend $100 get free Frother. Use the code WELLNESSMAMA

My Green Mattress

Getting a natural mattress can be a significant investment and they don’t often go on sale. I ordered one from My Green Mattress when one of my littles moved up to a twin-size bed and she loves it. We also have this mattress brand in our guest room and I’ve gotten positive feedback on it from guests. They’re also GOLS, GOTS, and GREENGUARD certified. Read my full review here.

They have their steepest discounts of the year right now on their handcrafted organic mattresses, bedding, and bases. All of their mattresses are thoughtfully designed using certified organic materials and a pocketed coil system.

Get the Deal: Through Nov 30 save up to $300 on organic mattresses and 15% off organic bedding, crib mattresses, and bases.

Butcher Box

Ever wish you could high quality meat delivered straight to your door without the hassle of the grocery store? Well now you can! Butcher Box offers pasture raised, grass-fed beef, crate free pork, and organic and heirloom chicken. I love the convenience and prices are comparable to my local store.

New members can get their choice of NY Strip, Filet Mignon, or Ribeye FREE in every box for a year. PLUS get an exclusive $100 off with code WELLNESSMAMA.

Get the Deal: Until 12/31 Get a free choice of meat for a year, plus $100 off the first 6 boxes with code WELLNESSMAMA

More Black Friday Deals

There are so many good deals on natural living products this time of year! Here are some more.

Coop Sleep

Coop Sleep has luxury pillows, bedding, and sleep accessories. You can find everything your bed needs from mattress protectors (great for little ones or homes with pets!) to duvet covers and pillows.

Now through Cyber Monday get steep discounts on pillows and accessories, sheets, cotton percale items and more. While supplies last you’ll also get a free silk pillowcase on orders of $150 or more. 

Get the Deal: Shop Coop Sleep here for sales now through Monday.

Clearly Filtered

We have a whole house water filter at home, but I still like my water bottle from Clearly Filtered. It has a built in filter so I can refill anywhere and not have to worry about toxins and contaminants in my water! They also have convenient pitchers, an under the sink system, and fridge filters. I use their pitcher when travelling too.

Unlike some of the options you’ll find at the local big box stores, these filter out up to 73 times more contaminants with their proprietary technology.

Get the Deal: Now until December 15 get 20% off all new filtration systems with code BFCM20

Power Plate

Want to up your workout or just get more muscle relief? I’ve been a fan of vibration plates for years, but Power Plate really steps it up. Power Plate vibrates 35 times per second using a special frequency called a PrecisionWave.

When you stand or sit on it your body will naturally attempt to fight back against the vibrations by trying to stabilize itself. This natural reflexive response to the vibrations ?activates more muscles? and boosts fat burning. While a regular workout uses about 55% of your muscles, using a Power Plate recruits 95% of muscle fibers!

Get the Deal: Get 25% off sitewide on all Power Plate products plus a free Power Plate Pulse Massage Gun with every purchase.

Kids Cook Real Food

My friend Katie Kimball from the Kids Cook Real Food course is offering 35% off of the course before the regular price increases on December 5. It helps teach kids practical, real life skills in cooking that they can use right away to make meals.

You can also get 50% off their #LifeSkillsNow Mini-Series Ultimate Holiday Skills Bundle. This bundle includes four of their mini-series:

  • Mastering Household Skills (their bestselling CHORES mini-series, which has gone from 10 workshops in 2024 to 13 in 2025!)
  • Creative Gifts Kids Can Give (everything from lip balm to lavender syrup to a home haircut!)
  • Kid’s Guide to Party Planning and Hosting (everything they need for a successful and fun fete!)
  • Celebration Essentials (a hodgepodge of skills that help kids deal with gift giving holidays in a polite and kind manner)

Get the Deal: Now through December 31 get 50% off their Life Skills mini-series. Or through December 4 get 35% off their VIP level of Kids Cook Real Food eCourse.

Beam Minerals

I love BEAM minerals as a source of electrolytes and minerals and I feel so much more energy with them in my morning routine. They use natural, plant-based fulvic and humic minerals that help transport minerals directly into your cells while also supporting gentle, continuous detoxification.

You just need a capful a day to keep your body replenished and balanced. Right now get 50% off of the Best of BEAM bundle until November 30 with code.

Get the Deal: Get 50% off BEST OF BEAM Bundle with code BLACKFRIDAY2025 at checkout.

Manukora Honey

Another simple routine I have is to take a spoonful of raw honey in the mornings for clean energy. My favorite honey is from Manukora. It’s ethically made in a remote forest of New Zealand and is packed with powerful nutrients to support immunity and gut health.

It also has triple the antioxidants and prebiotics of average honey and tastes delicious! I especially love using it during cold and flu season or when travelling to keep my immune system in top shape. Right now through December 1 get their Black Friday Manuka Starter kit for 31% off PLUS get $105 in free gifts. It comes with a jar of raw manuka honey, a wooden spoon, and 35 travel sticks.

Get the Deal: Save 31% off the Manuka Starter kit and get $105 in free gifts here.

WAVwatch

I first tried WAVwatch for the first time at a biohacking conference and I immediately felt a difference. It uses wearable soundwave technology and frequencies to influence a wide variety of health concerns. Instead of individual frequencies it uses frequency sets that target things like sleep and immune health.

You can save 20% off their WAVwatch 2.0 while they last or get 10% off the WAVwatch 2.2 Preorder .

Get the Deal: Save on WAVwatch here with code wellnessmama

RnA Reset

RnA ReSet, founded by Dr. Carolyn Dean, is one of my favorite places to get quality, synergistic formulas that deliver minerals and nutrients. They also offer supplement bundles so you can leverage the synergistic benefits of their Completement Formulas, aimed at supporting specific bodily structures and functions. And when you opt for their bundles combined with a subscription, you can take advantage of even better discounts.

Right now until December 2 you can get 22% off all formulas, including ReMag and ReMyte. You’ll also automatically get free shipping on orders of $150 or more.

Get the Deal: Save 22% off all formulas until December 2 with code RESETMYCELLS

Defender Shield

As much as I’d just love to live at the beach and never be exposed to harmful EMFs of any kind, that’s not the world we live in. And while I still prioritize tech free experiences, my laptop and phone are here to stay. Defender Shield offers EMF protection so we can use devices more safely.

You’ll find laptop pads, phone cases, EMF-free earbuds and headphones, an EMF blocking blanket, and more.

Get the Deal: Save 20% off of everything and get free US shipping here with code BFCM20

Jaspr Air Scrubber

Our family has used air filters for years but I’ve recently added some Jaspr air scrubbers and love the performance! I’ve definitely noticed a positive difference in our home’s air quality. Unlike some brands, Jaspr was specifically designed to remove some of the toughest pollution, including toxins from wildfire smoke. It reduces over 99% of fine particles (smoke, pollen, dust) in 20 minutes and can reduce bedroom allergens by over 95%.

Jaspr is made from steel (not plastic)and has a lifetime warranty. And since it has a 360 degree wrap around air intake you can put it close to furniture and it will still work. It works as well as professional air scrubbers, but in your home.

Get the Deal: Use code wellnessmama for a $400 discount while supplies last

Just Thrive Supplements

You’ve probably heard me say before (lots of times!) that our food quality isn’t what it used to be. Even with organic options, soil nutrient depletion has wreaked havoc on our health. Finding good supplements that actually work well can be a challenge. My family loves Just Thrive supplements and I’m impressed with their quality.

We mainly use their probiotics, which unlike many brands can survive stomach acid and make it to the gut! Their proprietary strains have been 3rd party clinically tested and proven to arrive 100% alive in your gut. They’re 1000x more effective than most probiotic brands and my kids love their gummy version.

Get the Deal: Right now save 25% sitewide.

LeelaQ

I’ve had the founder of LeelaQ on the podcast in the past as they have some amazing products on the market to neutralize EMFs. Leela Quantum Tech’s biggest sale of the year starts now and runs through November 29.

They have 25% OFF everything and 35% OFF when customers pay with crypto. Plus get free US Delivery on orders $500 or more.

Get the Deal: Get 25% to 35% off through November 29 with code BLACKFRIDAY.

Annmarie Gianni Skincare Set

As we enter the winter months, I’m sure your skin is beginning to remind you it needs a little more love than usual. Unfortunately, steamy showers, dry furnace heat, and windy days can wreak havoc on your skin this time of the year.

As a long-time customer of Annmarie Skin Care, I know their products are clean and MADE SAFE®-certified. At the link below you can get their trial set that includes Aloe Herb Cleanser, Anti-Aging Serum, Anti-Aging Facial Oil, and Activated Night Serum Activated Night Serum Trial for 74% off.

Get the Deal: Shop the set and browse Black Friday discounts here.

Purality Health Supplements

If the holiday stress is starting to get to you, supporting the body’s health can help! Purality has a variety of products to support energy and wellbeing, including their Curcumin Gold for inflammation and more comfortable joints.

Our family also likes their vitamin C. Purality uses liposomal formulas for faster absorption so your body is better able to use the nutrients.

Get the Deal: Get a special deal and browse their other products for up to 45% off.

Queen of the Thrones

My favorite castor oil brand for healthy skin and hair. It’s also great for supporting the body’s natural detox pathways and can be used for castor oil packs. Not only is it organic, but it’s hexane-free and always bottled in amber glass, not plastic.

Queen of the Thrones® Castor Oil is high quality and third-party tested to guarantee purity and potency.

Get the Deal: Get up to 30% off sitewide.

Organifi

I love Organifi’s Gold Drink and their Green Juice. Right now they have a new apple crisp Green Juice flavor! Sometimes green drinks feel more like a chore than a tasty drink, but I love Organifi’s mildly sweet taste. It has 11 superfoods and I like using it whenever I feel an illness coming on or just to support everyday wellness. Their GOLD drink features a blend of mushrooms, lemon balm, ginger, turmeric, and other superfoods to help me unwind at night.

Get the Deal: Shop the sale here and get a special offer with code wellnessmama20

Beam Dream

A healthy hot cocoa for sleep! Their White Chocolate Peppermint Dream is clinically shown to improve sleep and help you wake up refreshed. Plus it tastes like dessert! times. It’s gluten-free, dairy-free, and sweetened with monk fruit.

Or try one of their other nutritious drink mixes, from greens powder to lattes to a hormone-balancing blend.

Get the Deal: Get up to 50% off sitewide here

Our Place

I like to use their Always Pan which is the first non-stick pan without PFAS and other toxins. I also like their new Wonder Oven Pro (save $46!)which is a non-toxic air fryer/toaster/oven all in one! Air fryers are such a time saver for busy days but most of them have toxic non-stick coatings inside.

Plus you can shop all of their non-toxic cookware and bakeware for up to 35% off sitewide.

Get the Deal: Now through December 2 get up to 35% off sitewide on cookware, bundles, and kitchen favorites.

Naturepedic Organic Bedding

I ordered a Naturepedic mattress several years ago and it was easy to assemble and comfortable. They have many organic options, including some without springs. Naturepedic options are all GOTS, GOLS, Non-GMO, Greenguard, and Green America certified.

They don’t use any flame-retardant chemicals (even the more “natural” ones) and still meet all state and federal safety standards.

Naturepedic offers a wide variety of mattresses, pillows, bedding, and accessories.

Get the Deal: Save 20% off sitewide + free gifts

Essentia

I just ordered the XL Twin mattresses for my girls after they tried the mattress out at a conference. They’re really excited about their new mattresses! These are some of the healthiest mattresses I’ve found and we love how comfortable they are. Essentia uses innovative technology for superior comfort and wellness.

Save 25% off sitewide during their Black Friday Sale + 2 FREE Organic Latex Pillows ($399 Value) with an Essentia Organic Mattress purchase.

Get the Deal: Get 25% off sitewide plus 2 free organic pillows with qualifying mattress purchase

Pique Tea

There are so many good options at Pique it’s hard to narrow them down. They offer a variety of black, green, and herbal teas, plus an adaptogenic coffee alternative with medicinal mushrooms. Pique has really stringent purity standards and offers some of the healthiest teas in easy to use sachet packets. Or try some of their supplements!

Get the Deal: Save 20% for life sitewide and get limited edition gifts here

Purity Coffee

 So many of us enjoy coffee to start our day. However, coffee beans are often contaminated with pesticides, mold, mycotoxins, and more. I don’t drink coffee every single day, but the smooth flavor of Purity Coffee almost makes me want to!

They’re organic and tested to be free of mold, mycotoxins, and other contaminants and it’s some of the best coffee I’ve ever tasted! Right now through Monday, December 1 you can get 30% OFF + free US shipping with the link below or with the code wellnessmama.

Get the Deal: Save 30% off and get free US shipping through December 1st with code wellnessmama

Purity Woods

I bought a sample tube a couple of years ago and it was love at first swipe! I began to use the Dream Cream on my neck when it started to feel a little dry and not as firm as it used to be.

I love that it’s certified organic and packed with skin-nourishing ingredients. In fact, their Dream Cream has over 25 research-based botanical extracts and plant butters. Order ANY Purity Woods products today on Black Friday sale prices plus free US shipping and get a free jade gua sha (a $28 value).

Get the Deal: Get up to 38% off plus a free gift

OneSkin

Science meets skincare when it comes to OneSkin. All their products, including OS-01 FACE are backed by lab and clinical studies, certified safe for sensitive skin, and free from harmful ingredients.

What sets OneSkin apart is its discovery of a new peptide called OS-01. Peptides are what make up our bodies, including our skin. And OS-01 is the only peptide scientifically proven to reverse skin’s biological age.

Right now they’re having their biggest sale ever with 20% off $150; 25% off $200 and 30% off $300 through December 1. Valid on new orders only. Not valid on existing subscriptions. Excludes limited edition holiday sets.

Get the Deal: Save up to $300 now through December 1.

Toups and Co

This is a great clean makeup brand that actually performs well! I’ve used their foundation, mascara, and lip colors. Toups and Co carries all sorts of skincare products from lotion to deodorant to serums and cleansers.

They only use natural, organic ingredients and feature skin superfoods like tallow and aloe vera. This is your last chance to save on their products before the holidays!

Get the Deal: Now through Cyber Monday save 20% off with code BLACKFRIDAY25

Equip Prime Protein

After years of underfeeding and under-nourishing my body I realized how much healthier I felt when I got enough protein in. It can be hard to get enough protein in my diet sometimes, so I rely on healthy protein powders to fill in some of the gaps. Equip offers grass-fed beef isolate protein that’s an easy (and tasty!) way to get my protein in.

Not only do they have clean protein powder, but you’ll find grass-fed collagen, Prime protein bars, colostrum powder, and even colostrum gummies.

Get the Deal: Get up to 40% off and shop all their Black Friday deals here

NativePath Collagen

Collagen peptides are another type of protein I try to get enough of. They’re a great way to support healthy hair, skin, nails, and gut health.

I like NativePath because it comes from grass-fed cows and has type 1 and type 3 collagen. It comes in original, vanilla, or chocolate flavors. You’ll also find yummy products like a Vanilla Chai coffee creamer with MCT and collagen. Or check out their supplements like turmeric, krill oil, and MCT powder.

Get the Deal: Shop their Black Friday deals here.

Spring & Mulberry

I’m not a fan of sugary filled treats and chocolate is no exception. I was excited to find Spring & Mulberry though when I was looking for a healthier chocolate bar.

They’re sweetened only with fruit and come in amazing flavors like chili mango and lavender rose. Or you can get plain if that’s your thing.

Get the Deal: Right now get up to 20% off everything.

Canopy

I started using Canopy’s shower filter years ago and I immediately felt a difference in my hair. During their Black Friday sale, save up to 50% off sitewide. Check out their showerheads, bath tub filters, humidifiers, and new bedside purifiers. They also offer bundles for even more savings.

Their humidifiers also filter the air, they inhibit mold, and can be thoroughly cleaned for the freshest experience. There’s even a nursery humidifier with comforting white noise for little ones.

Get the Deal: Save up to 50% on Canopy filters, humidifiers, air purifiers, and more here.

Caraway Pans and Cookware

I have the full cookware set from Caraway as well as some of their bakeware. My favorites are their loaf pan and sauce pans. Their non-toxic pots and pans are made with earth-friendly ceramic and free of harmful chemicals. I love that they have some really fun colors to match the kitchen.

Their stackable set makes storage a breeze. You can even find safe baking racks, teapots, kitchen towels, food storage containers, and more.  

  • 15% off sitewide $85+ 
  • 20% off sitewide $425+ 
  • 25% off sitewide $525+ 
  • 25% off sitewide + Gift with Purchase (the new Bar set) $975+ 

Get the Deal: Right now get up to 25% off here through December 6.

Kombucha Kamp

This is my go-to place for everything kombucha and kefir! You can find continuous brew systems, scobies, kefir grains, brewing vessels, plus jun tea supplies. Then there are the teas, jar covers, pH meters, bottling supplies, and so much more.

Not only do they offer everything you could need to brew your own kombucha, but they’ll teach you how to make it too. You can listen to my podcast episode with Hanah here.

Get the Deal: Save 20% off here

HigherDose

Saunas are amazing for cardiovascular health, better skin, less anxiety, a better mood, and so much more.

The sauna blanket from HigherDose is an easy and portable way to get a sauna session in. They also have infrared PEMF mats, red light face masks, and a full-spectrum infrared sauna. Plus they’re made without toxic materials and they’re low EMF.

Get the Deal: Right now get 20% off sitewide with code BFCM2025 and 30% off of bundles.

Alitura

This brand has some of my favorite clean skincare products. They came about after their founder Andy was involved in a very serious accident and wanted skincare ingredients to help him heal. The result is amazing products that help detox, nourish, and build healthy skin!

I love their clay mask or really anything from their skincare line! You’ll find toners, scrubs, body oil, cleansers, lotion, serums, and so much more.

Get the Deal: Save up to 60% through December 2.

Radiant Life

I can’t say enough about Radiant Life products! I have their whole house water filter system and their under the sink 14 stage filter which makes having clean water effortless. You can also find many other things from Radiant Life in my kitchen.

Right now through December 7 you can take advantage of all their sales with the exclusive codes below.

  • Code WM25: $25 off orders over $100, plus free shipping (valid on any product sitewide)
  • Code WM200: $200 off any Whole House Water System or 14-Stage Purifier—up to $400 in savings on their most popular home filtration setups
  • Code WM20: 20% off the Countertop Gravity Water System, Countertop Gravity XL, and Direct Connect/Direct Connect Plus

Get the Deal: Check out their products and use the promo codes here

Everlywell Tests

Ever wanted to get some lab testing done but didn’t want to wait at the doctor’s office? There are now labs like Everlywell that allow you to order your own tests and have them shipped to your door. I used them when I was tracking my health stats during my weight loss journey and they’re a nice tool to have.

They offer quite a few different tests including a women’s hormone panel, and tests for food sensitivities, thyroid, metabolism, Lyme disease, and more.

Get the Deal: Right now get 30% off with code WELLNESS

Harkla

Harkla weighted blankets, sensory swings, and other products are great for kids with sensory difficulties, ADHD, autism, and the like. Even if your child doesn’t struggle with some of these issues, sensory swings activate the vestibular system and help keep them active. You can hang the swing in your child’s room or even the living room!

They also offer digital courses to help kids improve focus, mood, and behavior, as well as infant sensory development. Harkla even has a course to help children who have retained primitive reflexes (89% of elementary students!) that negatively affect coordination, motor skills, and social skills.

Get the Deal: Get 20% off with code BFCM_2025

Truly Free Home

I used to make all of my own laundry products, but now I don’t have to. I’ve been using Truly Free’s non-toxic Refillable Laundry Wash for years. Not only are they made with non-toxic ingredients that are great for my family’s skin, but it removes tough stains (grease, grass, spaghetti, juice).

They ship to your door so you don’t even have to take a trip out to the store. And I love that with the refills I’m not adding extra one use plastic bottles into the landfill.

Get the Deal: Get 35% off of $50 and free shipping with code BFCM35

Wellnesse

If you’re searching for clean, all-natural personal care products, check out my line! You’ll find toothpaste, oral care, hair care, deodorant, and more. I’ve spent over a decade perfecting the Wellnesse collection.

These products have only safe, natural ingredients and work better than their conventional alternatives. I know because my family has been using (and loving) them for years, and I’m beyond excited to share them with all of you. Bonus: they make the perfect stocking stuffer!

Get the Deal: Get up to 25% off

Paleovalley

Paleovalley beef sticks are the go-to snack for our family when we’re out or traveling. They’re 100% grass-fed and as clean (and delicious) as it gets. They also have naturally occurring probiotics since they use fermentation.

They have several different flavors to choose from. Check out their other high-quality products too like grass-fed bone broth protein, superfood bars, tallow, olive oil, and supplements.

Get the Deal: Get up to 35% off everything. Plus a free gift and free shipping (for life) with your purchase of $75 .

Beekeeper’s Naturals

This company makes a full line of bee-based health products, and it’s not just honey! I use their bee propolis throat spray to ward off a sore or scratchy throat. I also mix a spoonful of their sleep-inducing B.Chill hemp honey into a cup of tea at night.

Beekeeper’s also has a cough syrup we love. It’s free of refined sugars, dyes, added flavors, gluten, soy, cheap fillers, or anything unnecessary. I also love their soothing lozenges and their Propolis+Vitamin C!

Get the Deal: Save 30% off everything and get free shipping on orders $60 or more

Branch Basics

I never thought I’d say goodbye to my DIY cleaners, but several years ago I minimized my cleaning closet with Branch Basics concentrate. I can make cleaning sprays, laundry detergent, and even hand soap. They’re totally non-toxic and meet my high standards, but versatile and effective enough to use for any cleaning job.

Right now through December 1 you can get up to 25% off sitewide.

Get the Deal: Save up to 25% off through December 1

Air Doctor

Did you know indoor air can be hundreds of times more polluted than outdoor air? I’m so thankful I’ve found a solution that removes 99.97% of indoor allergens, neutralizes VOCs, pet dander, and much more. I have a few Air Doctor air filters in our house and have noticed a significant difference.

One filter is outside the kitchen area. If I’m doing some stovetop cooking and the kitchen begins to fill with scents, the air filter will automatically begin to filter at a higher speed. They’re offering amazing deals on their site today!

Get the Deal: Get FREE SHIPPING on all models and save up to $300 off single and bundle units.

Kion

Kion natural supplements are my go-to after a tough workout or to keep my immune system in check. I use their Berry Aminos as well as Kion Flex for joint health and better recovery.

They also have an amazing real-food bar (my kids love it!) that makes a delicious snack. My kids love the Kion Bar for the taste, and I love that it’s all-natural, made from real food ingredients, and provides stable, long-lasting energy

Get the Deal: Save 20% off sitewide here

Joovv Red Light

If you follow me on Instagram, you’ve probably seen me snap a picture in front of my Joovv red light panel in my bedroom. I have both their Joovv Go to take with me when I travel and their Solo for a full body session.

Red light therapy is great for skin repair, muscle recovery, wound healing, building collagen, improving hair growth, and more. I’ve noticed firmer skin and my scars faded since using red light. It even helped with my thyroid! Joov has their biggest sale of the year this weekend.

Now through Dec 1 you can save up to $1,000 off their red light therapy devices, including the Go, Mini, Solo, and full-body setups.

Get the Deal: Save up to $1,000 on Joov products here

Qualia

More people are becoming aware of the benefits of nootropics (supplements specifically for brain health). Not all the contenders on the market though deliver results.  I’ve used and recommended so many of their products to friends. I like their Qualia Mind and Focus, as well as their Qualia Night for better sleep.

They offer several options for improving your focus, vision, eyes, and so much more! These supplements blend together specific vitamins, herbs, adaptogens, amino acids, and antioxidants in a synergistic way to have a big impact on brain health.

Get the Deal: Buy one get one free sitewide today plus free shipping

Sunlighten Sauna

I always feel better when I get a few sauna sessions each week. Studies show it can help with a variety of issues, from heart health to pain relief, and boosted immunity. There are several types of saunas, but Sunlighten uses infrared light in theirs.

Their portable one-person sauna (The Solo) is much less expensive than wooden models. And it’s easier to store. If I feel myself getting sick I immediately spend an hour in there.

Get the Deal: Save up to $2,200 and get free shipping here.

Xtrema Cookware

One of my favorite non-toxic, non-stick cookware brands is having a sale! Their products are third-party tested and they share their test results. Xtrema is also easy to clean, dishwasher and oven-safe, and won’t scratch or flake. It’s also safe to use on high heat, cooks well on low heat, and can go in the fridge or freezer. You can read my full review here.

Get the Deal: Get up to 35% off and free shipping over $199

Many of the items on my natural gift-giving guide are on sale. You never know what you might find at a great price this weekend… enjoy!

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Dermatologist shares 7 skincare habits and products for glowing skin: Know her top picks for face, elbows and underarms

Dermatologist shares 7 skincare habits and products for glowing skin: Know her top picks for face, elbows and underarms

Achieving skin that looks glowing, healthy and noticeably well cared for has less to do with fancy packaging and far more to do with steady use of ingredients that actually help the skin function better. Dermatologist Dr Manasi Shirolikar often reminds her social media followers through her Instagram posts that real skin improvement usually comes from small steps that support tone, texture, and hydration in straightforward ways. Many of these steps may seem mundane, but they focus on improving your skin and help you achieve glass skin at home. These habits target common concerns, such as dull patches, dry spots, uneven tone on the elbow, underarms, knees, and early signs of ageing.

Small steps, luxe finish. Skin that looks well cared for(Adobe Stock )

Each of the products she shares has an ingredient with detailed research behind it, applied in a way that makes the most sense for the skin. Dr Manasi breaks down seven ingredient-focused habits, explaining the reasoning behind each, and offers product suggestions so you can add these steps to your routine with ease.

7 dermat-approved ingredients to help you achieve healthy, glowing skin:

1. Kojic Acid Moisturiser

Targets melanin production and inhibits the enzyme tyrosinase, resulting in a more uniform skin tone, as reported by Cosmetic Journal (MDPI, 2022). Dr Manasi discusses how uneven tone on joints should not be neglected and suggests that using a kojic-based cream can help achieve smoother, radiant-looking joints and elbows.

This kojic and kesar body lotion helps support a more even look on areas like elbows and knees. The blend of kojic acid and niacinamide works on patchy tone, while the moisturising base keeps skin soft through the day. Its light texture spreads easily, making it simple to use after a shower for smoother, brighter-looking skin.

Focus: Uneven pigmentation, dark knees, and elbows.

2. Glycerin-rich toner

Glycerin is a strong moisture-binding ingredient that draws water from the surrounding environment into the skin, leaving it softer and more hydrated, as reported by the International Journal of Cosmetic Science. Dr Manasi suggests that it feels sticky for 30 seconds but gives glass skin energy for 12 hours. Tried finding the 6-peptide skin booster from COSRX suggested by her on Amazon, but it wasn’t listed, so check out a similar peptide serum instead.

This serum is ideal for anyone seeking to support firmness while maintaining comfortably hydrated skin. The lightweight texture settles quickly and layers well under daily routines. The mix of peptides, niacinamide, and hyaluronic acid helps smooth early lines and maintain a supple feel through the day. It’s a helpful pick for dry, dull, or tired skin that needs steady moisture and improved bounce.

Focus: Dehydration, dullness, texture enhancement

3. Salicylic acid cleanser

1% Salicylic Acid (BHA) is an oil-soluble exfoliant that penetrates deep into the pore lining to dissolve oil and dead skin cells, which is essential for preventative maintenance, as reported by the BMJ journal. Dr Manasi uses this even when she doesn’t have acne, because according to her, clear pores mean healthy-looking skin.

This gentle cleanser is a game-changer for rough, bumpy skin. Infused with 1% salicylic acid, it helps clear clogged pores while ceramides support the skin’s barrier. Hyaluronic acid adds lightweight hydration, leaving your skin feeling clean but not stripped. Perfect for dry or textured skin that needs both smoothing and moisture.

Focus: Clogged pores, texture issues, preemptive acne control.

4. Glycolic acid toner

A water-soluble acid that exfoliates the surface layer, promoting brighter, smoother skin and helping control odour-causing bacteria, as reported by the National Library of Medicine. Dr Manasi suggest using it on the armpits for brighter and smoother underarms. Tried finding the glycolic acid toner suggested by her on Amazon, but it wasn’t listed, so check out a similar one instead.

This glycolic acid toner supports gentle skin renewal with an 8% AHA concentration, helping fade dullness and uneven patches. Infused with bamboo water, this product refreshes, hydrates, and exfoliates for a soft, balanced glow. Lightweight and multi-functional, it works well on the face, body, underarms or scalp without causing harsh dryness.

Focus: Rough texture, odour, and discolouration in the underarms.

5. Retinol

A gold-standard retinoid that stimulates cell turnover and collagen production, offering powerful preventative and corrective ageing defence. Dr Manasi suggests putting it around the mouth because that’s where ageing shows first.

This eye serum combines ginseng and retinol to help firm, brighten, and smooth the under-eye area. Retinal supports cell turnover and collagen, while ginseng provides antioxidant protection and improves texture. The lightweight, fast-absorbing formula targets fine lines and dark circles without leaving a heavy feel. Ideal for those wanting a smart, science-meets-tradition solution for ageing eyes.

Focus: Fine lines and wrinkles around the mouth (a high-movement, early-ageing zone).

6. Lactic acid serum

Lactic acid (an AHA) gently exfoliates the skin’s surface by loosening dead skin cells, and it also supports the skin barrier by boosting natural moisturising factors and ceramide production that help skin feel smoother, more even, and hydrated, as reported by the International Journal of Cosmetic Science. Dr Manasi advises applying lactic acid serum to damp skin for a more radiant glow.

This 10ml gentle exfoliating serum blends lactic acid and natural fruit-derived acids to help smooth and brighten the skin. It works exceptionally when applied to slightly damp, freshly cleansed skin, as this boosts even absorption without irritation. Use it a few times a week to maintain a soft glow, gently reduce dull patches, and support overall skin texture.

Focus: Helps hydrate skin by increasing ceramide production

7. Cica Balm Slugging

It calms inflammation, while the thick balm forms an occlusive seal, locking in moisture and active ingredients for intensive barrier repair, as reported by the National Library of Medicine.

Dr Manasi says using a thick Cica balm as a full-face slug mask once a week, wakes up with a glow.

This rich protective cream is ideal for anyone with dry, irritated, or compromised skin. Infused with post-biotic actives, it calms redness while strengthening the barrier. Apply a thin layer to cleansed skin morning and night, once a week (or as advised by a dermatologist), to lock in moisture, soothe inflammation, and help your skin recover within two days.

Focus: Overnight skin recovery, fighting winter dryness, minimising transepidermal water loss (TEWL)

(Disclaimer: This report is based on user-generated content from social media. HT.com has not independently verified the claims and does not endorse them. At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority. )

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Retinol decoded: Your dermatologist-backed fix for smoother skin, fewer spots, and a stronger anti-ageing routine

Looking for a hydrating face wash for dry skin? 8 top-rated winter must-haves you can try

FAQ’s: 7 ingredients for healthy skin

  • Are these “unsexy” habits safe for daily use?

    Most of them are safe when used correctly, but start slow, especially with acids and retinoids. A patch test is always a good idea.

  • Can beginners try these ingredient habits?

    Yes. Begin with low-strength formulas and increase frequency only if your skin feels comfortable.

  • Do these habits work for all skin types?

    They can support many skin types, but oily, dry, and sensitive skin may need different strengths. Adjust based on how your skin reacts.

  • How long does it take to see results?

    Surface brightness may improve in a few days, while texture and firmness changes usually need consistent use over several weeks.

Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority.

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Your Guide to Seasonal Beauty Trends & the Best Makeup Products

Your Guide to Seasonal Beauty Trends & the Best Makeup Products

It’s 2025, and a lot of beauty trends are there, so you have different fun new looks to try. So if you are eager to know about what’s popular this year, you can choose a makeup look of your choice from below and enhance your whole look.

Let’s explore the top beauty trends of 2025 and see how you can create them using the best makeup products for every style.

Let’s get started

1. Natural Makeup look

Who doesn’t want a natural, dewy skin? This year, natural glowing skin is ruling the makeup trends and is here to stay. Just-out-of-the-shower glow is something everyone wants. For a good, radiant skin, start by applying a good moisturizer and a good hyaluronic acid serum. This will plump your skin and make it soft and hydrated. Next, use an illuminating primer.

It adds a subtle sheen that makes your makeup sit beautifully and gives your face that healthy, lit-from-within look.

When it comes to coverage, keep things light. A tinted moisturizer or a breathable foundation is perfect for letting your real skin shine through. And of course, no dewy look is complete without a touch of cream blush. Just tap it onto your cheeks for that natural, fresh-faced flush.

With this simple combo, you’ll have a glowing, youthful look that turns heads without even trying. It’s easy, effortless, and absolutely gorgeous.

2. Bold & Bright Eye Makeup

Nude eye shadows were a lot in trend, but guess what, now Bold eyeshades are back! Beautiful neon liners, shimmer pigments, and extra long wings are trending in 2025. This trend is fun, fearless, and perfect for making a statement.

The best eye makeup products for this trend are pretty vibrant eyeshadow palettes, smudge-proof colored liners, and mascaras that lift and define. Don’t overthink before applying bold eyeshades – the bolder, the better.

3. Eco-friendly makeup

Beauty lovers have become aware about what they use, and brands are responding. Sustainable, eco-friendly, and cruelty-free. Not only does it focus on following the trend, but it also focuses on using things responsibly.

Hence, Consumers now prefer makeup with recyclable packaging, natural ingredients, and clean formulations. Products like bamboo makeup brushes, vegan lipsticks are good to the skin as well as the planet.

4. Monochromatic look

The monochromatic look means using the same color on your eyes, cheeks, and lips, giving a more beautiful look. It’s everywhere right now. It’s simple, stylish, and always looks put together.

For this look, you can choose colors like rosy pinks, bronzy tones, peaches, or mauves. These pretty and subtle colors work well for both everyday makeup and special events. One best things about this look is that you can use one product in three different ways.

5. Makeup with skincare benefits

Now people have become more responsible, and hence they choose makeup that has ingredients like hyaluronic acid, niacinamide, vitamin C, peptides, and SPF. These keep your skin healthy while you look beautiful. Makeup products like skin tints, hydrating concealers, SPF-filled lip oils, and foundations. Choosing the best skincare products with benefits makes your skin healthy. Choosing this type of makeup won’t cause any allergies or rashes as well.

6. Nail Art

Who doesn’t want beautiful nails? They have become a fashion statement today. Especially Graphic nail art that has geometric patterns, swirls, and chrome finishes. Celebrities are wearing it on the red carpet and showing off beautifully. Even though nails aren’t makeup, matching your nails with the right makeup keeps you put-together.

7. Natural Brows Are Back

Now is the trend of natural brows and not sculpted brows. Your brows should be fluffy and well brushed up, which gives them a natural shape. To get this look, first brush your eyebrows and then apply brow gels and fine-tip brow pencils. The best makeup products for natural brows are the ones that add texture, not heaviness.

8. Flushed Cheeks

This year, Rosy, flushed, has been a lot in trend. Blush cheeks give you a radiant and pretty skin, making your face more youthful. You can try blushes from soft pinks to reds, which gives you a more natural finish. You can also check out cream and liquid blushes as they blend perfectly with your skin. This gives you a more subtle look.

9. Statement Lips

Natural makeup with bold lips is back in trend after a while. Applying bold colors like bold, eye-catching cherry red, plum, berry, chocolate brown, and even orange will make you look good. Whether you apply a matte finish or a gloss, statement lips instantly lift any look.

The best makeup products for this look are matte lipsticks, lip stains, and lip glosses, which are rich in pigment. Pair bold lips with minimal eye makeup for a polished, modern vibe.

10. Minimalist Skincare Routines

Minimalistic makeup look has been the most used makeup look of the year. People do not want to go with complicated routines and keep their makeup simple yet classy. For this look, you just need a gentle cleanser, moisturizer, SPF, and maybe one active ingredient. If your skin is balanced and healthy, the makeup looks more put-together. Minimalist skincare means no fuss – just fresh, healthy skin.

Final Thoughts

In 2025, various trends emerged. You’ve got to see it all, from minimalist makeup to all glam. Everybody experimented with bright eyes, bold lips, and radiant skin. Choosing the best makeup products helped to achieve flawless makeup.

Beauty is personal – so explore, play, and find what makes you feel effortlessly confident.

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What's Skinimalism? Skincare With High Quality Products Over 10 Step Routine | Beauty News

What’s Skinimalism? Skincare With High Quality Products Over 10 Step Routine | Beauty News

Last Updated:November 22, 2025, 15:40 IST

Skinimalism may not work for skin types with pigmentation, acne, or scars as they may need more advanced skincare products to repair the skin barrier.

Skinminimalism is a concept that focuses on building healthy skin rather than flawless skin.

In a world full of serums, acids, and complicated multi-step rituals, a quieter and more mindful skincare movement is gaining popularity, known as “skinimalism”. The concept celebrates simplicity, being intentional, and embracing the natural texture of your skin, rather than using endless combinations or layering several actives. Skinimalism encourages individuals to identify their skin’s true needs. Dermatologists have observed this shift, noting that their patients are now more inclined to adopt less aggressive, more consistent, and simpler skincare routines that are easy to follow.

What Skinimalism Really Means?

Skinimalism is not just a minimal routine, shares Dr Purva Pande, MBBS, MD Dermatology, DNB, MNAMS, Director Dr Purva’s Skin Clinic, Panchkula, adding, “It is a concept that focuses on building healthy skin rather than flawless skin. It suggests fewer but more thoughtful products that help the skin barrier instead of adding one more layer.” Essentially, it means to take a step back from the endless experiments and skin routine and focus on following the basics of skincare, i.e., washing, moisturising, and protecting your skin from the sun.

The skin, when not overwhelmed by too many products, can function at its most optimal level, leading to better hydration, less irritation, and a natural glow.

Why Skinimalism Works

One of the biggest advantages of a simplified routine is the reduced risk of irritation and ingredient overlap. Too many products, especially exfoliants and strong actives, can weaken the skin barrier and lead to dryness, redness, or breakouts. Skinimalism helps prevent this by allowing the skin to recover and maintain equilibrium.

Dr Purva said, “Patients who switch to minimal routines often report fewer flare-ups, softer texture, and more predictable skin behaviour. Another underrated benefit is consistency, as when routines are simple and affordable, people are far more likely to follow them daily, leading to better long-term results.”

However, skinimalism does indeed have a few limitations, especially for skin types with deeper issues like pigmentation, acne, or scars. They may need something more advanced than standard skincare products to repair the skin barrier.

Under those circumstances, performing in-clinic treatment with devices like the Alma Hybrid can help target problematic skin through resurfacing and collagen stimulation therapy, while enabling patients to maintain a low-maintenance skincare regimen at home.

A Simple Skinimalism Routine Anyone Can Follow

“A basic skinimalism routine is built around a few essential steps,” explains Dr Purva. Cleansing skin with a gentle face wash in the morning to remove sweat and oil, applying a moisturising cream to hydrate the skin, and protecting your skin by using a broad-spectrum sunscreen of SPF 30 or more, and in the evening, following a 2-step routine by washing the face to remove the dirt and grime and then applying a rich night cream for repairing the skin overnight.

If someone feels the need for a little extra help, they can add one single targeted product, such as niacinamide or hyaluronic acid, but only in case there are specific skin issues. The idea is not to have a stash of products but to make deliberate choices.

Practising Skinimalism the Right Way

“To effectively practise skinimalism, pay attention to the needs of your skin,” says Dr Purva. Choose products that consist of multi-benefit ingredients such as ceramides, niacinamide, and hyaluronic acid. “Be mindful of not over-exfoliating, and introduce new products gradually to your skincare routine. Always patch-test any new product to check for a reaction, and definitely wear sun protection regularly,” the expert says.

Skinimalism is essentially about taking care of your skin in a way that suits your needs, not about limiting yourself. If you keep your routine simple and pay attention to what your skin is telling you, you can have skin that’s healthier, calmer, and stronger, with minimal effort.

First Published:

November 22, 2025, 15:36 IST

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How Today’s Cannabis Products Fit Into Self-Care Rituals

How Today’s Cannabis Products Fit Into Self-Care Rituals

Cannabis has moved far beyond the stereotypical image of a recreational indulgence and is now woven into modern approaches to self-care. From soothing tinctures to aromatic topicals, people are finding thoughtful ways to integrate cannabis into routines that nurture calm, balance, and connection.

As wellness trends shift toward personalization and stress relief, cannabis products have become a natural extension of practices meant to restore the mind and body. Today, it’s as likely to appear beside yoga mats and herbal teas as it is in conversations about mindfulness and recovery.

The Rise of Cannabis Inspired Wellness

Mindful wellness has become a central focus for people seeking refuge from the fast pace of everyday life. Modern consumers want products that offer more than a momentary escape. They want tools that help them feel present, centered, and supported.

Cannabis aligns with these goals because its compounds interact with the body’s endocannabinoid system, which influences mood, sleep, appetite, and perception of stress. This makes cannabis appealing for people who want to unwind intentionally.

Edibles, tinctures, and low-potency flower strains allow users to tailor their experiences based on setting and desired effects. Instead of a one-size-fits-all approach, cannabis offers flexibility, which is essential in personal wellness routines.

Bringing Cannabis Into Evening Wind Down Rituals

Evening routines have become essential to people hoping to create stronger boundaries between work and rest. Cannabis products can help mark the transition from the noisy demands of the day to a quieter internal state.

Relaxing edibles are among the most popular choices for these rituals. Many individuals prefer low-potency gummies or microdose mints that provide a gentle sense of ease without overpowering sensations. This controlled approach helps users stay aware, warm, and grounded.

Some common evening pairings include:

  • A warm herbal tea with a mild edible,
  • A cozy reading session paired with a slow-burning indica-leaning strain.

These combinations can help soothe both mind and body, promoting an environment ready for meaningful rest.

Source

Cannabis and Body-Based Self-Care

Physical comfort is a foundational part of self-care, and cannabis infused topicals have become a beloved option for creating relaxing body rituals. Balms, oils, and lotions infused with cannabinoids are used to massage tension points or enhance post-bath routines, offering a gentle way to ease muscle strain while grounding both body and mind in relaxation.

Topical products appeal to users who want the benefits of cannabis without any psychoactive effects. They work locally on the skin and muscles and offer a sensory experience that encourages gentle attention to the body.

Many people are also exploring warm baths enhanced with cannabis infused bath salts. The combination of steam, scent, and cannabinoid rich minerals can create an immersive moment of calm that feels indulgent yet purposeful.

Supporting Focus and Creativity Through Daytime Rituals

Not all self-care revolves around rest. For many, self-care means nurturing creativity, motivation, or inner clarity. Certain cannabis strains and formulations can support these daytime needs without overwhelming them, offering subtle focus, calm energy, and clarity that complement productivity rather than cloud it.

Low-potency sativa-leaning products are often chosen for light creative sessions, journaling, or mindful hobbies. When used with intention, these products can help remove mental clutter, allowing more space for problem-solving or artistic expression.

People commonly use cannabis to complement:

  • Outdoor activities like nature walks,
  • Creative projects such as painting, writing, or crafting.

These pairings work well because they support a state of flow, helping the mind stay present and curious.

Source

Cannabis as a Social Self-Care Tool

Connection is a core part of human wellbeing. For some, cannabis serves as a bridge for meaningful social interactions. Shared sessions can encourage honesty, laughter, and deeper conversations in a relaxed, pressure-free environment.

Today’s products make it easier to tailor group experiences to suit everyone’s comfort levels. Low-potency flowers, drinkable cannabis beverages, and microdose edibles promote smooth social energy without overwhelming the senses.

In many communities, dispensaries also contribute to this sense of belonging. For instance, SWED a Snoop Dogg dispensary, gives consumers a friendly entry point into curated products that reflect culture, artistry, and community-focused values.

Enhancing Mindfulness Practices

Mindfulness has become a central pillar in modern self-care culture, and cannabis can complement these practices when used attentively. Its calming properties can help reduce distracting thoughts and increase awareness of breath, posture, and physical sensation.

Meditation sessions are often enriched by very small amounts of cannabis. The goal is not to alter the mind dramatically, but to soften tension and encourage fuller presence. This approach works especially well for people who find it difficult to quiet the mind on command.

Yoga enthusiasts are also exploring cannabis enhanced practices that allow them to ease gently into poses and listen more closely to the body’s signals. When done thoughtfully, this pairing can deepen the mind-body connection.

Building a Personalized Cannabis Ritual

Because every person’s body chemistry and preferences are different, personalization is essential. A successful cannabis self-care ritual reflects both your physical needs and emotional intentions.

When experimenting with cannabis based rituals, it helps to keep a simple mental checklist:

  • What do I want to feel right now?
  • Which product aligns with that intention?
  • What setting makes me feel calm and supported?

Creating a ritual with these questions in mind helps ensure that cannabis enhances rather than directs the experience. Consumers are also gravitating toward products with clear labeling, natural ingredients, and transparent origins. This mirrors the larger wellness movement, where people value integrity and simplicity in what they consume.

Embracing Cannabis as a Mindful Wellness Companion

Cannabis and self-care will likely continue to influence each other as wellness culture grows more personalized. People are seeking rituals that acknowledge their unique needs and rhythms. Cannabis fits naturally into this direction because of its versatility and wide range of product types.

Innovation is also expanding possibilities. New formulations, precise dosing methods, and creative product blends make cannabis more approachable than ever. These advances ensure that both beginners and long-time users can craft rituals that feel supportive, intentional, and enjoyable.

Cannabis products can serve as powerful tools for nurturing balance and restoring a sense of inner steadiness. It has become a valued companion in modern self-care because it meets people where they are. It helps quiet busy minds, supports physical comfort, inspires creativity, and brings friends together in meaningful ways.

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