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Dermatologist shares 7 skincare habits and products for glowing skin: Know her top picks for face, elbows and underarms

Dermatologist shares 7 skincare habits and products for glowing skin: Know her top picks for face, elbows and underarms

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Achieving skin that looks glowing, healthy and noticeably well cared for has less to do with fancy packaging and far more to do with steady use of ingredients that actually help the skin function better. Dermatologist Dr Manasi Shirolikar often reminds her social media followers through her Instagram posts that real skin improvement usually comes from small steps that support tone, texture, and hydration in straightforward ways. Many of these steps may seem mundane, but they focus on improving your skin and help you achieve glass skin at home. These habits target common concerns, such as dull patches, dry spots, uneven tone on the elbow, underarms, knees, and early signs of ageing.

Small steps, luxe finish. Skin that looks well cared for(Adobe Stock )

Each of the products she shares has an ingredient with detailed research behind it, applied in a way that makes the most sense for the skin. Dr Manasi breaks down seven ingredient-focused habits, explaining the reasoning behind each, and offers product suggestions so you can add these steps to your routine with ease.

7 dermat-approved ingredients to help you achieve healthy, glowing skin:

1. Kojic Acid Moisturiser

Targets melanin production and inhibits the enzyme tyrosinase, resulting in a more uniform skin tone, as reported by Cosmetic Journal (MDPI, 2022). Dr Manasi discusses how uneven tone on joints should not be neglected and suggests that using a kojic-based cream can help achieve smoother, radiant-looking joints and elbows.

This kojic and kesar body lotion helps support a more even look on areas like elbows and knees. The blend of kojic acid and niacinamide works on patchy tone, while the moisturising base keeps skin soft through the day. Its light texture spreads easily, making it simple to use after a shower for smoother, brighter-looking skin.

Focus: Uneven pigmentation, dark knees, and elbows.

2. Glycerin-rich toner

Glycerin is a strong moisture-binding ingredient that draws water from the surrounding environment into the skin, leaving it softer and more hydrated, as reported by the International Journal of Cosmetic Science. Dr Manasi suggests that it feels sticky for 30 seconds but gives glass skin energy for 12 hours. Tried finding the 6-peptide skin booster from COSRX suggested by her on Amazon, but it wasn’t listed, so check out a similar peptide serum instead.

This serum is ideal for anyone seeking to support firmness while maintaining comfortably hydrated skin. The lightweight texture settles quickly and layers well under daily routines. The mix of peptides, niacinamide, and hyaluronic acid helps smooth early lines and maintain a supple feel through the day. It’s a helpful pick for dry, dull, or tired skin that needs steady moisture and improved bounce.

Focus: Dehydration, dullness, texture enhancement

3. Salicylic acid cleanser

1% Salicylic Acid (BHA) is an oil-soluble exfoliant that penetrates deep into the pore lining to dissolve oil and dead skin cells, which is essential for preventative maintenance, as reported by the BMJ journal. Dr Manasi uses this even when she doesn’t have acne, because according to her, clear pores mean healthy-looking skin.

This gentle cleanser is a game-changer for rough, bumpy skin. Infused with 1% salicylic acid, it helps clear clogged pores while ceramides support the skin’s barrier. Hyaluronic acid adds lightweight hydration, leaving your skin feeling clean but not stripped. Perfect for dry or textured skin that needs both smoothing and moisture.

Focus: Clogged pores, texture issues, preemptive acne control.

4. Glycolic acid toner

A water-soluble acid that exfoliates the surface layer, promoting brighter, smoother skin and helping control odour-causing bacteria, as reported by the National Library of Medicine. Dr Manasi suggest using it on the armpits for brighter and smoother underarms. Tried finding the glycolic acid toner suggested by her on Amazon, but it wasn’t listed, so check out a similar one instead.

This glycolic acid toner supports gentle skin renewal with an 8% AHA concentration, helping fade dullness and uneven patches. Infused with bamboo water, this product refreshes, hydrates, and exfoliates for a soft, balanced glow. Lightweight and multi-functional, it works well on the face, body, underarms or scalp without causing harsh dryness.

Focus: Rough texture, odour, and discolouration in the underarms.

5. Retinol

A gold-standard retinoid that stimulates cell turnover and collagen production, offering powerful preventative and corrective ageing defence. Dr Manasi suggests putting it around the mouth because that’s where ageing shows first.

This eye serum combines ginseng and retinol to help firm, brighten, and smooth the under-eye area. Retinal supports cell turnover and collagen, while ginseng provides antioxidant protection and improves texture. The lightweight, fast-absorbing formula targets fine lines and dark circles without leaving a heavy feel. Ideal for those wanting a smart, science-meets-tradition solution for ageing eyes.

Focus: Fine lines and wrinkles around the mouth (a high-movement, early-ageing zone).

6. Lactic acid serum

Lactic acid (an AHA) gently exfoliates the skin’s surface by loosening dead skin cells, and it also supports the skin barrier by boosting natural moisturising factors and ceramide production that help skin feel smoother, more even, and hydrated, as reported by the International Journal of Cosmetic Science. Dr Manasi advises applying lactic acid serum to damp skin for a more radiant glow.

This 10ml gentle exfoliating serum blends lactic acid and natural fruit-derived acids to help smooth and brighten the skin. It works exceptionally when applied to slightly damp, freshly cleansed skin, as this boosts even absorption without irritation. Use it a few times a week to maintain a soft glow, gently reduce dull patches, and support overall skin texture.

Focus: Helps hydrate skin by increasing ceramide production

7. Cica Balm Slugging

It calms inflammation, while the thick balm forms an occlusive seal, locking in moisture and active ingredients for intensive barrier repair, as reported by the National Library of Medicine.

Dr Manasi says using a thick Cica balm as a full-face slug mask once a week, wakes up with a glow.

This rich protective cream is ideal for anyone with dry, irritated, or compromised skin. Infused with post-biotic actives, it calms redness while strengthening the barrier. Apply a thin layer to cleansed skin morning and night, once a week (or as advised by a dermatologist), to lock in moisture, soothe inflammation, and help your skin recover within two days.

Focus: Overnight skin recovery, fighting winter dryness, minimising transepidermal water loss (TEWL)

(Disclaimer: This report is based on user-generated content from social media. HT.com has not independently verified the claims and does not endorse them. At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority. )

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FAQ’s: 7 ingredients for healthy skin

  • Are these “unsexy” habits safe for daily use?

    Most of them are safe when used correctly, but start slow, especially with acids and retinoids. A patch test is always a good idea.

  • Can beginners try these ingredient habits?

    Yes. Begin with low-strength formulas and increase frequency only if your skin feels comfortable.

  • Do these habits work for all skin types?

    They can support many skin types, but oily, dry, and sensitive skin may need different strengths. Adjust based on how your skin reacts.

  • How long does it take to see results?

    Surface brightness may improve in a few days, while texture and firmness changes usually need consistent use over several weeks.

Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority.

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Your Guide to Seasonal Beauty Trends & the Best Makeup Products

Your Guide to Seasonal Beauty Trends & the Best Makeup Products

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It’s 2025, and a lot of beauty trends are there, so you have different fun new looks to try. So if you are eager to know about what’s popular this year, you can choose a makeup look of your choice from below and enhance your whole look.

Let’s explore the top beauty trends of 2025 and see how you can create them using the best makeup products for every style.

Let’s get started

1. Natural Makeup look

Who doesn’t want a natural, dewy skin? This year, natural glowing skin is ruling the makeup trends and is here to stay. Just-out-of-the-shower glow is something everyone wants. For a good, radiant skin, start by applying a good moisturizer and a good hyaluronic acid serum. This will plump your skin and make it soft and hydrated. Next, use an illuminating primer.

It adds a subtle sheen that makes your makeup sit beautifully and gives your face that healthy, lit-from-within look.

When it comes to coverage, keep things light. A tinted moisturizer or a breathable foundation is perfect for letting your real skin shine through. And of course, no dewy look is complete without a touch of cream blush. Just tap it onto your cheeks for that natural, fresh-faced flush.

With this simple combo, you’ll have a glowing, youthful look that turns heads without even trying. It’s easy, effortless, and absolutely gorgeous.

2. Bold & Bright Eye Makeup

Nude eye shadows were a lot in trend, but guess what, now Bold eyeshades are back! Beautiful neon liners, shimmer pigments, and extra long wings are trending in 2025. This trend is fun, fearless, and perfect for making a statement.

The best eye makeup products for this trend are pretty vibrant eyeshadow palettes, smudge-proof colored liners, and mascaras that lift and define. Don’t overthink before applying bold eyeshades – the bolder, the better.

3. Eco-friendly makeup

Beauty lovers have become aware about what they use, and brands are responding. Sustainable, eco-friendly, and cruelty-free. Not only does it focus on following the trend, but it also focuses on using things responsibly.

Hence, Consumers now prefer makeup with recyclable packaging, natural ingredients, and clean formulations. Products like bamboo makeup brushes, vegan lipsticks are good to the skin as well as the planet.

4. Monochromatic look

The monochromatic look means using the same color on your eyes, cheeks, and lips, giving a more beautiful look. It’s everywhere right now. It’s simple, stylish, and always looks put together.

For this look, you can choose colors like rosy pinks, bronzy tones, peaches, or mauves. These pretty and subtle colors work well for both everyday makeup and special events. One best things about this look is that you can use one product in three different ways.

5. Makeup with skincare benefits

Now people have become more responsible, and hence they choose makeup that has ingredients like hyaluronic acid, niacinamide, vitamin C, peptides, and SPF. These keep your skin healthy while you look beautiful. Makeup products like skin tints, hydrating concealers, SPF-filled lip oils, and foundations. Choosing the best skincare products with benefits makes your skin healthy. Choosing this type of makeup won’t cause any allergies or rashes as well.

6. Nail Art

Who doesn’t want beautiful nails? They have become a fashion statement today. Especially Graphic nail art that has geometric patterns, swirls, and chrome finishes. Celebrities are wearing it on the red carpet and showing off beautifully. Even though nails aren’t makeup, matching your nails with the right makeup keeps you put-together.

7. Natural Brows Are Back

Now is the trend of natural brows and not sculpted brows. Your brows should be fluffy and well brushed up, which gives them a natural shape. To get this look, first brush your eyebrows and then apply brow gels and fine-tip brow pencils. The best makeup products for natural brows are the ones that add texture, not heaviness.

8. Flushed Cheeks

This year, Rosy, flushed, has been a lot in trend. Blush cheeks give you a radiant and pretty skin, making your face more youthful. You can try blushes from soft pinks to reds, which gives you a more natural finish. You can also check out cream and liquid blushes as they blend perfectly with your skin. This gives you a more subtle look.

9. Statement Lips

Natural makeup with bold lips is back in trend after a while. Applying bold colors like bold, eye-catching cherry red, plum, berry, chocolate brown, and even orange will make you look good. Whether you apply a matte finish or a gloss, statement lips instantly lift any look.

The best makeup products for this look are matte lipsticks, lip stains, and lip glosses, which are rich in pigment. Pair bold lips with minimal eye makeup for a polished, modern vibe.

10. Minimalist Skincare Routines

Minimalistic makeup look has been the most used makeup look of the year. People do not want to go with complicated routines and keep their makeup simple yet classy. For this look, you just need a gentle cleanser, moisturizer, SPF, and maybe one active ingredient. If your skin is balanced and healthy, the makeup looks more put-together. Minimalist skincare means no fuss – just fresh, healthy skin.

Final Thoughts

In 2025, various trends emerged. You’ve got to see it all, from minimalist makeup to all glam. Everybody experimented with bright eyes, bold lips, and radiant skin. Choosing the best makeup products helped to achieve flawless makeup.

Beauty is personal – so explore, play, and find what makes you feel effortlessly confident.

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What's Skinimalism? Skincare With High Quality Products Over 10 Step Routine | Beauty News

What’s Skinimalism? Skincare With High Quality Products Over 10 Step Routine | Beauty News

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Last Updated:November 22, 2025, 15:40 IST

Skinimalism may not work for skin types with pigmentation, acne, or scars as they may need more advanced skincare products to repair the skin barrier.

Skinminimalism is a concept that focuses on building healthy skin rather than flawless skin.

In a world full of serums, acids, and complicated multi-step rituals, a quieter and more mindful skincare movement is gaining popularity, known as “skinimalism”. The concept celebrates simplicity, being intentional, and embracing the natural texture of your skin, rather than using endless combinations or layering several actives. Skinimalism encourages individuals to identify their skin’s true needs. Dermatologists have observed this shift, noting that their patients are now more inclined to adopt less aggressive, more consistent, and simpler skincare routines that are easy to follow.

What Skinimalism Really Means?

Skinimalism is not just a minimal routine, shares Dr Purva Pande, MBBS, MD Dermatology, DNB, MNAMS, Director Dr Purva’s Skin Clinic, Panchkula, adding, “It is a concept that focuses on building healthy skin rather than flawless skin. It suggests fewer but more thoughtful products that help the skin barrier instead of adding one more layer.” Essentially, it means to take a step back from the endless experiments and skin routine and focus on following the basics of skincare, i.e., washing, moisturising, and protecting your skin from the sun.

The skin, when not overwhelmed by too many products, can function at its most optimal level, leading to better hydration, less irritation, and a natural glow.

Why Skinimalism Works

One of the biggest advantages of a simplified routine is the reduced risk of irritation and ingredient overlap. Too many products, especially exfoliants and strong actives, can weaken the skin barrier and lead to dryness, redness, or breakouts. Skinimalism helps prevent this by allowing the skin to recover and maintain equilibrium.

Dr Purva said, “Patients who switch to minimal routines often report fewer flare-ups, softer texture, and more predictable skin behaviour. Another underrated benefit is consistency, as when routines are simple and affordable, people are far more likely to follow them daily, leading to better long-term results.”

However, skinimalism does indeed have a few limitations, especially for skin types with deeper issues like pigmentation, acne, or scars. They may need something more advanced than standard skincare products to repair the skin barrier.

Under those circumstances, performing in-clinic treatment with devices like the Alma Hybrid can help target problematic skin through resurfacing and collagen stimulation therapy, while enabling patients to maintain a low-maintenance skincare regimen at home.

A Simple Skinimalism Routine Anyone Can Follow

“A basic skinimalism routine is built around a few essential steps,” explains Dr Purva. Cleansing skin with a gentle face wash in the morning to remove sweat and oil, applying a moisturising cream to hydrate the skin, and protecting your skin by using a broad-spectrum sunscreen of SPF 30 or more, and in the evening, following a 2-step routine by washing the face to remove the dirt and grime and then applying a rich night cream for repairing the skin overnight.

If someone feels the need for a little extra help, they can add one single targeted product, such as niacinamide or hyaluronic acid, but only in case there are specific skin issues. The idea is not to have a stash of products but to make deliberate choices.

Practising Skinimalism the Right Way

“To effectively practise skinimalism, pay attention to the needs of your skin,” says Dr Purva. Choose products that consist of multi-benefit ingredients such as ceramides, niacinamide, and hyaluronic acid. “Be mindful of not over-exfoliating, and introduce new products gradually to your skincare routine. Always patch-test any new product to check for a reaction, and definitely wear sun protection regularly,” the expert says.

Skinimalism is essentially about taking care of your skin in a way that suits your needs, not about limiting yourself. If you keep your routine simple and pay attention to what your skin is telling you, you can have skin that’s healthier, calmer, and stronger, with minimal effort.

First Published:

November 22, 2025, 15:36 IST

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How Today’s Cannabis Products Fit Into Self-Care Rituals

How Today’s Cannabis Products Fit Into Self-Care Rituals

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Cannabis has moved far beyond the stereotypical image of a recreational indulgence and is now woven into modern approaches to self-care. From soothing tinctures to aromatic topicals, people are finding thoughtful ways to integrate cannabis into routines that nurture calm, balance, and connection.

As wellness trends shift toward personalization and stress relief, cannabis products have become a natural extension of practices meant to restore the mind and body. Today, it’s as likely to appear beside yoga mats and herbal teas as it is in conversations about mindfulness and recovery.

The Rise of Cannabis Inspired Wellness

Mindful wellness has become a central focus for people seeking refuge from the fast pace of everyday life. Modern consumers want products that offer more than a momentary escape. They want tools that help them feel present, centered, and supported.

Cannabis aligns with these goals because its compounds interact with the body’s endocannabinoid system, which influences mood, sleep, appetite, and perception of stress. This makes cannabis appealing for people who want to unwind intentionally.

Edibles, tinctures, and low-potency flower strains allow users to tailor their experiences based on setting and desired effects. Instead of a one-size-fits-all approach, cannabis offers flexibility, which is essential in personal wellness routines.

Bringing Cannabis Into Evening Wind Down Rituals

Evening routines have become essential to people hoping to create stronger boundaries between work and rest. Cannabis products can help mark the transition from the noisy demands of the day to a quieter internal state.

Relaxing edibles are among the most popular choices for these rituals. Many individuals prefer low-potency gummies or microdose mints that provide a gentle sense of ease without overpowering sensations. This controlled approach helps users stay aware, warm, and grounded.

Some common evening pairings include:

  • A warm herbal tea with a mild edible,
  • A cozy reading session paired with a slow-burning indica-leaning strain.

These combinations can help soothe both mind and body, promoting an environment ready for meaningful rest.

Source

Cannabis and Body-Based Self-Care

Physical comfort is a foundational part of self-care, and cannabis infused topicals have become a beloved option for creating relaxing body rituals. Balms, oils, and lotions infused with cannabinoids are used to massage tension points or enhance post-bath routines, offering a gentle way to ease muscle strain while grounding both body and mind in relaxation.

Topical products appeal to users who want the benefits of cannabis without any psychoactive effects. They work locally on the skin and muscles and offer a sensory experience that encourages gentle attention to the body.

Many people are also exploring warm baths enhanced with cannabis infused bath salts. The combination of steam, scent, and cannabinoid rich minerals can create an immersive moment of calm that feels indulgent yet purposeful.

Supporting Focus and Creativity Through Daytime Rituals

Not all self-care revolves around rest. For many, self-care means nurturing creativity, motivation, or inner clarity. Certain cannabis strains and formulations can support these daytime needs without overwhelming them, offering subtle focus, calm energy, and clarity that complement productivity rather than cloud it.

Low-potency sativa-leaning products are often chosen for light creative sessions, journaling, or mindful hobbies. When used with intention, these products can help remove mental clutter, allowing more space for problem-solving or artistic expression.

People commonly use cannabis to complement:

  • Outdoor activities like nature walks,
  • Creative projects such as painting, writing, or crafting.

These pairings work well because they support a state of flow, helping the mind stay present and curious.

Source

Cannabis as a Social Self-Care Tool

Connection is a core part of human wellbeing. For some, cannabis serves as a bridge for meaningful social interactions. Shared sessions can encourage honesty, laughter, and deeper conversations in a relaxed, pressure-free environment.

Today’s products make it easier to tailor group experiences to suit everyone’s comfort levels. Low-potency flowers, drinkable cannabis beverages, and microdose edibles promote smooth social energy without overwhelming the senses.

In many communities, dispensaries also contribute to this sense of belonging. For instance, SWED a Snoop Dogg dispensary, gives consumers a friendly entry point into curated products that reflect culture, artistry, and community-focused values.

Enhancing Mindfulness Practices

Mindfulness has become a central pillar in modern self-care culture, and cannabis can complement these practices when used attentively. Its calming properties can help reduce distracting thoughts and increase awareness of breath, posture, and physical sensation.

Meditation sessions are often enriched by very small amounts of cannabis. The goal is not to alter the mind dramatically, but to soften tension and encourage fuller presence. This approach works especially well for people who find it difficult to quiet the mind on command.

Yoga enthusiasts are also exploring cannabis enhanced practices that allow them to ease gently into poses and listen more closely to the body’s signals. When done thoughtfully, this pairing can deepen the mind-body connection.

Building a Personalized Cannabis Ritual

Because every person’s body chemistry and preferences are different, personalization is essential. A successful cannabis self-care ritual reflects both your physical needs and emotional intentions.

When experimenting with cannabis based rituals, it helps to keep a simple mental checklist:

  • What do I want to feel right now?
  • Which product aligns with that intention?
  • What setting makes me feel calm and supported?

Creating a ritual with these questions in mind helps ensure that cannabis enhances rather than directs the experience. Consumers are also gravitating toward products with clear labeling, natural ingredients, and transparent origins. This mirrors the larger wellness movement, where people value integrity and simplicity in what they consume.

Embracing Cannabis as a Mindful Wellness Companion

Cannabis and self-care will likely continue to influence each other as wellness culture grows more personalized. People are seeking rituals that acknowledge their unique needs and rhythms. Cannabis fits naturally into this direction because of its versatility and wide range of product types.

Innovation is also expanding possibilities. New formulations, precise dosing methods, and creative product blends make cannabis more approachable than ever. These advances ensure that both beginners and long-time users can craft rituals that feel supportive, intentional, and enjoyable.

Cannabis products can serve as powerful tools for nurturing balance and restoring a sense of inner steadiness. It has become a valued companion in modern self-care because it meets people where they are. It helps quiet busy minds, supports physical comfort, inspires creativity, and brings friends together in meaningful ways.

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Are dedicated skincare products necessary for your children?

Are dedicated skincare products necessary for your children?

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A new skincare brand for children has sparked concern among many parents, who say kids should not be subjected to adult behaviours. 

A young girl wearing a clear facial mask for children’s skincare brand Rini/Instagram (@shaymitchell)

Actress Shay Mitchell has launched a skincare brand for children, and moms aren’t too thrilled. Do children really need skincare products? 

The ‘Pretty Little Liars’ star caused an outcry online after announcing that her new brand, Rini, will offer dermatologist-tested products for little ones as young as 3. 

The celebrity entrepreneur teamed up with her friend, Esther Song, and partner Matt Babel to “nurture healthy habits, spark confidence and make thoughtfully crafted daily care essentials and play products accessible to every family”. 

The brand, which is called Rini, kicked off their launch with several hydrogel facial masks, including an ‘After-Sun Hydrogel Facial Mask’.

Mitchell, who has successfully launched brands such as BÉIS and Onda Tequila, told her fans that the brand is inspired by her two daughters, Atlas and Rome. 

“This has been three years in the making, inspired by my girls, their curiosity, and all the little moments that made me realize how early it starts,” she wrote on Instagram.

“From birthday parties and face paint to wanting to do ‘what mommy does’ with her face masks… it was only a matter of time. Rini isn’t about beauty it’s about self-care. About teaching our kids that taking care of themselves can be fun, gentle, and safe.”

She also explained how some of the products came about.

“Our first product, the aloe vera recovery mask, actually came from a spring break moment in Mexico when one of the girls got too much sun and needed some extra TLC. I wanted something that worked, but was still clean enough for my kids and now it’s finally here.

READ: Say what? Jennifer Aniston tried a salmon sperm facial

READ: Oh no, she didn’t! Influencer’s poop face mask causes outrage

Mitchell is not the first celebrity to launch a skincare line. Selena Gomez, Kylie Jenner, Dua Lipa, Hailey Bieber, Gwyneth Paltrow, Rihanna, Brad Pitt, August Alsina, and John Legend are all building beauty empires. 

However, Mitchell is one of the first to launch a line specifically designed for children. The launch comes hot on the heels of the TikTok trends and ‘Sephora Kid’ trend controversy, which, despite people’s concerns, showed a high demand for children’s skincare.  

Videos showed children using products designed for adults, including ones with active ingredients such as retinol. The ingredient is used in anti-ageing skincare products that target wrinkles.

Definitely not something children would be worried about, but their curiosity about skincare was obvious. 

“Kids are naturally curious and instead of ignoring that, we can embrace it. With safe, gentle products parents can trust, and sweet moments that bring us closer,” Mitchell concluded her post. 

READ: Boss moves! Hailey Bieber sells Rhode for $1 billion

Skincare and children

Over 2,000 people commented on Mitchell’s post. Many felt that promoting a skincare line for children would do more harm than good.

“So yet again we are subjecting little girls (didn’t see a boy on the picture) to adult behaviors. Got it!” one person wrote.

Another Instagram user wrote: “Everything about this is wrong, but also WHY is this AGAIN only focused on little girls?”

“Why can’t we teach boys to take care of themselves? Oh maybe because they might grow into self-aware adults who take care of them & each other,” the user added. 

It is essential to note that Rini’s promotional advertisements include both boys and girls. 

“Guys! I’m rebranding alcohol and [creating] this super kid-friendly beverage so that kids don’t feel left out when adults are having a glass,” one user commented sarcastically on a Rini post.

“It’s called Not Wine ™ (not – meaning gentle breeze in Japanese – and wine meaning blessing in Korean). This is ridiculous!”

A second person added, “I’m genuinely concerned by this. Kids don’t need hydrogel masks or actives. Their skin barrier is already healthy and still developing. This kind of ‘early skincare’ marketing really blurs the line between care and consumerism. Do better.”

However, not everyone is against the idea. “Y’all find any reason to be upset,” one woman commented. 

“How is this different [from] the mom that takes her daughter for a spa day or to get her nails or hair done?! Skin care is something that WE ALL NEED! I wish this was around when I was a kid, maybe I would know how or even care to take care of my skin now…. Or maybe I would even like going to the spa.”

READ: How to embrace skinimalism in 2025

An expert spoke to CHOC’s Children’s Health Hub in 2024 about the viral social media skincare trends. 

Pediatric dermatologist Dr Brandie Metz shared some interesting insights on the matter. She said at the time that it was an excellent opportunity to educate the younger generation about skincare and help them build healthy habits. 

“I would like to think that there is a positive side to this trend … young people are taking care of their skin earlier and are more willing to adhere to a skincare routine.”

However, she warned that using too many skincare products, especially those containing retinol, Vitamin C, Alpha- and beta-hydroxy acids, and peptides, can be harmful to the skin.

Dr Metz suggested that parents encourage their children to stick to simple routines that contain:

  • Gentle cleanser
  • Moisturiser
  • Sunscreen

Many tweens and teenagers start to explore skincare while undergoing puberty, as it can affect their skin, with many developing acne. 

Parents should always consider what is age-appropriate and research the products their families use. 

It is also advisable to consult a dermatologist or other healthcare experts for advice, especially if your child has eczema, acne, or other skin concerns.

READ: 10 weird (and kinda gross) celebrity beauty trends

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Byoma fans love €20 skincare starter kit with three bestselling products

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The brand is well known for their affordable but effective skincare and now you can snag a great deal with three of Byoma’s bestselling items for just €20 in a set

This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn moreByoma Clarifying Starter Kit

Skincare can be extremely expensive, but it doesn’t always have to be.

There are a number of great brands out there who have effective products at affordable prices – one such brand loved by skincare fans is Byoma. Well known for their skin loving ingredients and budget friendly prices, they have garnered a cult following.

Their products are affordable to begin with, but they have launched some handy sets just in time for Christmas that are amazing value – one such set is a skincare starter kit with three of their bestsellers.

The Clarifying Starter Kit contains a trio of dermatologist approved essentials and retails for just €20 – an absolute steal! A description of the kit reads: ” Clarifying Starter Kit contains a trio of dermatologist approved essentials to soothe signs of inflammation, unclog pores and calm active breakouts. Lightweight, gentle and effective, our Tri-Ceramide Complex(ceramides, cholesterol, fatty acids), boosts the skin barrier for a happy, clear complexion.

“The Daily Creamy Jelly Cleanser is super hydrating and pH-balanced with antioxidant-rich Liquorice Root and Green Tea to hydrate and brighten, leaving skin refreshed, clean and makeup-free. Our Clarifying Serum with Blue Tansy , PHA and Zinc targets blemishes and helps unclog pores for a calmer, clearer complexion.

“The deeply hydrating, lightweight Moisturising Gel Cream with Niacinamide and Green Tea helps brighten skin and reduce redness while supporting skin barrier function for healthy, hydrated skin.”

You can shop it on Space NK here.

Byoma Clarifying Starter Kit

It already has rave reviews, with one shopper writing: “I love these kits. They are such a good way to try a variety of byoma products and start a mini routine. I think it would be an especially great gift for young adults getting into skincare or someone looking for a beginner routine. I think this kit is especially great for combination skin. I really like the cleanser and serum. Also love they have different kit options. I also find these really useful for travel.”

“This set is ideal for travel as the products come in a handy little plastic case or for anyone who wants to test the products out first before committing to buy the bigger sizes. All the products worked well on my acne prone/combination skin and helped keep breakouts and excess oil to a minimum. I’d definitely recommend this for those who have the same skin type as me as the products are gentle on the skin but really effective. Overall, great value!” another gushed.

If you want something a bit more high end, you can snag an entire skincare routine from Trinny London thanks to one of their amazing Christmas sets. The products are five minis, which is a great way to try out the formulas and see which ones you like and want to repurchase. It also comes with a stunning vanity bag to keep your new products in one chic place.

You can shop it on the Trinny London website here.

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Personalization Is Key To Marketing Successful Wellness Products

Personalization Is Key To Marketing Successful Wellness Products

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Alana Sandel is a Chief Experience Officer at Marketing For Wellness, an agency committed to supporting brands that stand for well-being.

The wellness industry has exploded over the last decade, now accounting for more than $6 trillion globally. From functional beverages to wearable health trackers, biohacking clinics to personalized supplement regimens, consumers are surrounded by products and services promising vitality, longevity and optimization. The challenge is no longer access. The challenge is choice.

At the recent Biohackers World event I attended in Chicago, innovators showcased breakthroughs such as hyperbaric oxygen therapy and sleep optimization. For me, it was clear that the future of wellness is personalized. Yet, with constant marketing on social media, I’ve noticed consumers struggle to know what really works, what is safe and what is worth the investment.

For companies, this reality has profound implications. I think success depends not only on effective products but also on marketing rooted in transparency, responsibility and personalization.

Consumers Empowered Like Never Before

Many of today’s consumers no longer accept blanket health advice. They expect interventions—from nutrition to sleep strategies—to be tailored to the individual. What works for one person may fail for another.

Wearables now track heart rate variability and sleep cycles. Continuous glucose monitors reveal how foods affect blood sugar. Tech platforms help people synthesize information, ask smarter questions and personalize expert guidance.

For example, after a dietitian outlined my supplement needs, I used AI to organize them into a schedule that matched my eating habits and the times of day I absorb nutrients most effectively. The technology did not replace expertise; it amplified it. That is the kind of empowerment consumers now expect: the ability to validate, customize and optimize advice.

The Social Media Noise Problem

Despite innovation, consumers face overwhelming noise. Social media trends and influencer routines often lack validation yet gain traction quickly. This creates both excitement and skepticism.

As a result, consumers need to research claims, cross-reference sources and consult practitioners before making decisions.

For brands, hype-heavy marketing is risky. If claims are questioned or products disappoint, educated consumers can fact-check, share experiences and quickly damage reputations.

Implications For Wellness Marketing

Personalization is not just a product feature; it is a marketing strategy. Moving forward, I think winning brands will:

• Lead with transparency. Share research, explain limitations and set realistic expectations.

• Educate without overwhelming. Provide context and practical applications rather than jargon.

• Empower choice. Encourage professional consultation, and acknowledge that wellness is not one-size-fits-all.

• Build authentic trust. Partner with credible experts and influencers whose values align with your brand.

Marketing Strategies For Wellness Brands

To build credibility and drive conversion, here are a few best practices for creating meaningful, personalized marketing strategies across events, collaborations, education and sampling.

1. Holding Events And Conferences With Experts

To create visibility through sponsorships, speaking opportunities and expert panels, brands should focus on aligning with events that genuinely reflect their mission. Prioritize quality over quantity by choosing gatherings where your ideal audience will be present and designing activations that connect in-person experiences with online engagement.

Capture authentic content and share expert takeaways after the event to extend visibility and thought leadership beyond the room. For example, we supported a food brand that was launching a new smoothie. The campaign was anchored by red carpet visibility, where a brand ambassador helped engage influencers to promote the product. Bottles were sampled and photographed, and authentic moments with influencers were captured and shared across social media.

2. Collaborating With Practitioners

To build trust through medical and holistic partnerships, start by identifying practitioners who already embody your brand’s values. I’ve learned that building long-term trust in wellness means aligning with those closest to the consumer’s health decisions. That could mean partnering with MDs, dietitians and nutritionists.

Co-create educational content that integrates your product into their real-world routines, and let them lead with their expertise rather than your marketing message.

Authenticity and transparency are key because these relationships work best when they feel like natural extensions of the practitioner’s practice.

Consider featuring these partners in activations, interviews and wellness-focused sampling moments. By showing up authentically in this space, not just as a product but as a wellness partner, brands can establish credibility and expand their community through both peer-to-peer content and shared values.

3. Working With Kids’ Health And School Programs

To align your brand with long-term healthy habits, you may want to consider partnerships that engage families and educators, such as nutrition workshops, cooking classes or in-school challenges.

Focus on interactive, experiential formats that empower children and parents to make healthier choices together. When executed with sincerity, I’ve found these initiatives can create emotional connection and generational brand loyalty.

4. Offering Functional Sampling At Retail And Wellness Chains

To introduce your product in meaningful real-world settings, go beyond simple sampling.

Position your product within wellness touchpoints, such as pharmacies, fitness studios, IV lounges or healthcare offices, where consumers are already in a health-focused mindset. For example, we helped a client install branded refrigerators in medical and wellness offices so patients could access free samples where they were already seeking care and guidance.

Pair every in-person experience with digital storytelling to reinforce your product’s benefits and drive measurable engagement.

Through combining educational content, trusted partnerships and AI-enhanced targeting, brands can move from transactional marketing to transformational engagement and earn their place in wellness movement.

Personalization Is The Future

The wellness economy will likely continue to expand. Innovation could accelerate. Options could multiply. Yet, I believe personalization—grounded in transparency, expert guidance and consumer empowerment—will remain the key to adoption and brand success.

For brands, my advice is simple: Market responsibly. Build trust and empower people with knowledge and flexibility.

In a noisy marketplace, personalization can be the most powerful differentiator.

Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?

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