As 2025 comes to a close, one thing is clear: beauty has become quieter, cleaner, and more meaningful. It’s no longer about chasing trends, but about choosing what truly works for your skin, your mind …
According to semi-permanent makeup expert Sian Dellar, “brow trends for 2026 blend a return to natural-looking shapes with a desire for low-maintenance polish” – in other words, brows that look like your own, just more refined thanks to softer lamination techniques and even “embracing natural sparseness without heavy styling,” she adds.
The popularity of ‘baby brows’, in particular, is set to skyrocket as people continue to prioritise simpler beauty routines. Think “soft and minimally defined brows — enhancing, not transforming, the natural shape,” says Sian. Created by only laminating the first inch at the start of your brow, baby brows marry a natural look with the softly crafted arches of fluffed up brows.
Kosas Brow Pop Dual-Action Defining Pencil
Kosas Brow Pop Dual-Action Defining Pencil
Shades: 10 | Cruelty-Free: Yes | Brush: Yes
Why we love it: Kosas’ formula features a range of nourishing ingredients including panthenol provitamin B5 and castor oil, both of which are effective at encouraging hair growth. The vegan, cruelty-free pencil (which is also free from artificial fragrance, silicone, mineral oil or microplastics) is a bit of a 2-in-1 for defining brows and also helping them look their best long term.
“Big, bold, and unapologetically playful—this season is all about exaggerating and embracing voluminous, anti-gravity silhouettes,” says Kate Moss’ haristylist, Sam McKnight. “Think hair that’s larger than life, full of attitude, and effortlessly textured.”
Likewise, anti-gravity hair takes the cloud curls trend that went viral in 2025 and ups the ante. It’s still about embracing fluff and diffused texture but in 2026, it’s also about giving hair a distinctly ‘90s nostalgic vibe, including resurrecting space buns but in a modern way.
Best of all, achieving the look is refreshingly simple. First and foremost, it’s about amplifying your hair’s natural texture with texturising sprays and volumising mousses before locking in the height with hairspray.
Tristan Fewings/Getty Images
Hair By Sam McKnight Cool Girl Barely There Texture Hair Mist
Moroccanoil Curl Control Mousse
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Makeup becomes expressive again rather than invisible.
Beauty in 2026 is less about chasing perfection and more about building longevity, resilience, and confidence across skin, body, and mind.
The industry is shifting away from surface-level fixes towards routines rooted in health, technology, and emotional well-being.
For South Asians, this evolution feels particularly relevant as conversations around hyperpigmentation, sensitivity, and holistic wellness continue to grow.
Skincare, makeup, and wellness are no longer separate categories but deeply interconnected parts of daily life.
Brands are responding with smarter formulations, personalised tech, and rituals that fit modern, busy lifestyles.
There is also a stronger focus on inclusivity, from shade ranges to cultural beauty needs that were once overlooked.
Gen Z and younger millennials are driving these changes, demanding transparency, performance, and pleasure from their products.
Beauty is now expected to support mental clarity, physical health, and long-term skin strength.
These ten key trends offer a clear picture of where beauty is heading in 2026 and how to start adapting now.
Whether you are a minimalist or a full glam lover, these shifts will shape how routines look and feel.
Beauty in 2026 looks far beyond anti-ageing and focuses on how skin functions over time.
Products increasingly reference metabolism, cellular energy, and biological age rather than wrinkles alone.
This approach reframes skincare as a long-term investment rather than a corrective solution.
Prejuvenation becomes a key term, especially for those in their twenties and thirties.
For South Asians, who often experience pigmentation or inflammation earlier, longevity-focused formulas feel more preventative and empowering.
Ingredients are positioned to support skin resilience against stress, pollution, and hormonal changes.
Clinical language enters everyday beauty, borrowing ideas from functional medicine and dermatology.
Treatments and home care aim to support skin health at a cellular level. The goal is not reversing time but strengthening skin so it ages well and predictably.
This marks a more realistic and sustainable approach to beauty expectations.
Ingestible beauty continues to grow as consumers seek visible results that start internally.
Collagen, probiotics, adaptogens, and micronutrient blends are marketed for glow, hair density, and barrier strength.
Sleep quality and gut health are increasingly linked to how skin looks and feels.
This resonates strongly within South Asian wellness traditions that already value internal balance.
Skincare brands now pair topical products with capsules, sachets, or functional drinks.
These combinations promise more comprehensive and consistent results. The messaging focuses on daily rituals rather than quick transformations.
Beauty becomes part of nutrition, not separate from it.
For busy lifestyles, this integrated approach feels practical and modern. It also reflects a growing trust in science-backed supplementation.
Artificial intelligence becomes central to how beauty routines are built and maintained.
Skin analysis tools assess tone, texture, acne, and sensitivity in real time.
Recommendations now change with climate, hormones, stress levels, and lifestyle habits. This dynamic approach feels far more realistic than static routines.
Virtual consultations allow users to access expert guidance without clinical appointments.
This is especially useful for communities historically underserved by dermatology.
Makeup matching also improves, offering better shade accuracy for deeper and olive undertones.
South Asian consumers benefit from fewer compromises.
Personalisation becomes an expectation rather than a luxury. Beauty finally adapts to the individual, not the other way around.
Beauty products increasingly claim to influence mood through the skin-brain connection.
Formulas focus on stress relief, focus, calm, or relaxation.
Scents, textures, and application rituals are designed as emotional experiences.
Skincare becomes a moment of pause rather than another task. This trend reflects wider conversations around burnout and mental health.
Small daily rituals feel grounding and restorative.
For South Asians balancing family, work, and cultural expectations, this emotional support feels meaningful.
Beauty routines become private moments of self-care. The sensory element is just as important as visible results. Feeling better becomes part of looking better.
Sensitive and reactive skin concerns continue to rise globally.
Barrier repair and microbiome balancing remain at the centre of skincare innovation.
Probiotic and postbiotic ingredients support healthier skin ecosystems.
Minimalist formulations reduce irritation and overuse. This is particularly relevant for South Asians prone to redness, adult acne, or compromised barriers.
Gentle formulas offer safer long-term use. Dermatology-inspired products move into mainstream beauty.
Clinical credibility matters more than fragrance or packaging. The focus shifts towards calming, strengthening, and protecting skin.
Healthy barriers become the foundation for all other goals.
Virtual try-on technology evolves into full look simulations. Users can test skin, eyes, lips, and hair with improved realism.
Shade accuracy and texture simulation become far more reliable. This reduces waste and increases confidence when shopping online.
Global inclusivity improves as more complex undertones are represented digitally.
South Asian users see themselves reflected more accurately.
Brands use virtual artistry to launch editorial and limited drops first online.
Digital experimentation feels playful and accessible. This technology supports bolder beauty choices without commitment.
Creativity becomes easier and more democratic.
After years of understated aesthetics, glamour makes a confident return.
Statement eyes lead the way with lashes, liners, and shimmer. The look feels nostalgic yet refined, inspired by classic bombshell energy.
Makeup becomes expressive again rather than invisible.
South Asian beauty traditions already celebrate dramatic eyes, making this shift feel familiar. Cultural influences gain renewed relevance.
Complexion remains polished but not heavy. The focus is on impact rather than excess.
Going out makeup regains its place as a form of joy. Beauty feels fun again.
Matte finishes return with softer, blurred textures. Lips and bases feel pillowy rather than flat or drying.
Makeup now includes skincare-grade ingredients like peptides and ceramides. Products treat while they perfect.
Foundations and tints support hydration and barrier health. SPF becomes standard rather than optional.
This benefits South Asian skin tones that often struggle with traditional mattes. Comfort and performance finally align.
Makeup feels lighter yet more functional. Everyday products work harder behind the scenes.
Sustainability evolves beyond surface-level claims. Consumers demand traceable sourcing and measurable impact.
Biotech ingredients and upcycled botanicals gain credibility. Waste reduction becomes central to product design.
Refillable packaging and concentrated formulas are increasingly expected. Gen Z drives this accountability.
For conscious consumers, values influence purchasing decisions more than trends. Beauty becomes an ethical choice.
Sustainability feels integrated rather than performative. The industry moves towards long-term responsibility.
The boundaries between beauty, wellness, and performance continue to blur. Routines are framed as full-body rituals.
Body care adopts facial-level ingredients and textures. Serum-like products treat skin from head to toe.
Sleep, circadian rhythm, and recovery become beauty concerns. Launches focus on rest as much as results.
This holistic framing aligns with South Asian wellness philosophies rooted in balance. Beauty supports daily functioning.
Rituals feel intentional and personalised. Beauty becomes part of lifestyle design.
Beauty in 2026 is smarter, deeper, and more emotionally aware. The focus shifts from fixing flaws to supporting long-term well-being.
Technology plays a central role, but human experience remains at the heart of routines. Personalisation and inclusivity finally feel meaningful.
For South Asians, these trends offer better representation and more relevant solutions.
Cultural beauty needs are increasingly acknowledged.
Wellness, skincare, and makeup now exist on the same spectrum. This integration feels more realistic and sustainable.
Rather than chasing every launch, consumers are encouraged to build intentional routines. Beauty becomes a tool for confidence and care.
Understanding these trends helps you move forward with clarity, curiosity, and a stronger sense of self.
Look like a star with the latest makeup trends.
PHOTO: Getty Images/Gallo Images
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Short hair dominated 2025, but the two cuts in particular that were seen on every celebrity and cool girl we love were the classic bob and the bixie. The bob cut is universally beloved and works on pretty much everyone, which is why it continues to trend every year. “You can tailor it endlessly; soft edges with movement or something a little more sculptural,” says celebrity hairstylist and co-founder of RŌZ Mara Roszak. “It’s ’90s, it’s ‘French Girl,’ both of which have been big trends in beauty this year.”
As for the bixie, which you can think of as a hybrid bob and pixie, it’s another ’90s cut that has found a resurgence for anyone looking for versatility. “It’s short enough to feel fresh and liberating, but not so cropped that it’s a drastic change for most clients,” celebrity hairstylist and groomer Charley McEwen once told Vogue. “It brings together the structure of a pixie with the softness and layering of a bob, which makes it really wearable.”
And 2026 doesn’t seem to be the end of short hair’s reign. Roszak predicts that we’re about to see more “lived-in” versions of the bob. “Less sharp, architectural lines and more roundness, natural bends, and cuts that grow out incredibly well,” she says. “We’re moving toward hair that feels more personal and expressive rather than overly polished.”
Irina Shestakova / Gallery Stock
Last Updated:December 15, 2025, 15:42 IST
Experts advise evidence-based routines over risky shortcuts for lasting skin health.
Skincare in 2025 is more experimental than ever, shaped by social media virality, tech innovation, and growing interest in wellness-led beauty. While some trends reflect genuine scientific progress, others blur the line between curiosity and risk. Dermatologists caution that healthy skin is not built through shortcuts or shock-value routines but through understanding what your skin truly needs. As unusual practices gain traction online, experts stress the importance of separating evidence-backed innovation from potentially harmful experimentation.
Addressing the surge of extreme skincare experiments, Dr Smriti Naswa Singh, Consultant Dermatologist and Cosmetologist at Fortis Hospital, Mulund, notes, “Not every skincare trend you see online is meant for your skin. Good skin comes from understanding your skin’s needs, not chasing instant results.”
One of the most controversial trends this year has been the so-called menstrual or period blood mask. Dr Singh firmly dismisses the practice. She explains, “There is no scientific basis for applying menstrual blood to the skin, and since it is not sterilised, it can cause irritation or infection , especially in sensitive skin types.”
Another viral hack involves using personal lubricant as a makeup primer. While it may create a temporarily smooth appearance, Dr Singh warns that “these products are not formulated for facial skin. Their ingredients can clog pores, trigger breakouts, and cause long-term discomfort.”
Injectable and in-clinic trends have also raised concerns. IV glutathione, often marketed as a fast track to brighter skin, continues to trend despite limited necessity for most users.
Dr Singh notes, “Real glow does not come from injections. Healthy skin builds slowly with sun protection, nourishing food, proper sleep, and a routine suited to your skin.” She cautions that unnecessary IV treatments, when taken without medical supervision, can do more harm than good.
Similarly, placenta facials promise rejuvenation but lack strong scientific evidence. Dr Singh adds that such treatments can sometimes trigger allergies or irritation, particularly in reactive skin. Candle-based moisturisers, another unusual trend, may benefit extremely dry skin but risk worsening acne or oiliness due to their heavy texture.
Not all 2025 skincare trends are questionable. Dr Kusumika Kanak, Consultant Dermatologist at Sahyadri Super Speciality Hospital, Pune, highlights the rise of microbiome-friendly skincare. “These products support the skin’s good bacteria, which act as a protective shield and help maintain skin stability,” she explains. This shift has encouraged milder cleansers and barrier-supportive formulations over harsh actives.
Technology is also playing a larger role. “Skin-mapping tools and apps are helping people detect early signs of dehydration, inflammation, or damage,” Dr Kanak notes, allowing users to better understand redness, pores, and fine lines instead of guessing their skincare needs.
As screen time continues to rise, blue light defence skincare has gained relevance. Dr Kanak explains that antioxidants are now being used to reduce oxidative stress caused by prolonged digital exposure, which may accelerate skin ageing.
Emerging interest in neurocosmetics reflects a growing link between emotional wellness and skin health. These products aim to reduce stress-related symptoms such as dullness or redness by interacting with nerve endings. While the science is still evolving, Dr Kanak says the concept resonates with consumers seeking holistic solutions.
Environmental consciousness is also shaping choices. Waterless skincare, such as solid cleansers, balms, and concentrated serums, has gained popularity due to lower environmental impact and gentler formulations that require fewer preservatives.
Skincare trends in 2025 reveal a clear divide between science-led innovation and viral experimentation. While advancements in microbiome care, technology, and sustainability show promise, extreme DIY hacks and shortcut treatments carry real risks. Dermatologists agree that consistent routines, professional guidance, and patience remain the foundation of healthy skin – far more effective than chasing the next viral trend.
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First Published:
December 15, 2025, 15:42 IST
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Lifestyle
-Oneindia Staff
Updated: Monday, December 15, 2025, 8:34 [IST]
Gen
Z
in
India
is
choosing
minimal
makeup
brands
more
often.
They
like
a
clean,
simple
look
that
feels
light
on
the
skin.
They
also
care
about
price,
skin
health,
and
honest
labels.
This
shift
is
changing
how
brands
make
and
sell
products
for
young
buyers
today.
Many
Gen
Z
users
want
makeup
that
looks
like
real
skin.
They
do
not
want
thick
layers
or
harsh
colours.
A
light
base,
soft
blush,
and
clear
lip
tint
are
popular.
Minimal
makeup
brands
offer
sheer
formulas.
These
give
a
fresh
look
that
suits
daily
college,
office,
and
travel
life.
India’s
Gen
Z
favors
minimal
makeup,
valuing
natural
looks,
skin
health,
and
honest
labels.
This
shift
involves
sheer
formulas,
budget-friendly
options,
and
supports
skin
positivity,
impacting
brand
approaches
for
this
demographic.
Social
media
trends
also
support
this
natural
style.
Short
videos
show
“no-makeup
makeup” routines.
These
routines
use
few
steps
and
light
coverage.
Young
people
feel
this
fits
their
real
life
better
than
heavy
glam
looks.
It
feels
more
honest
in
photos,
videos,
and
in
person.
Indian
Gen
Z
buyers
read
product
labels
with
care.
They
want
makeup
that
also
helps
skin
health.
Minimal
makeup
brands
often
add
care
ingredients
like
aloe,
niacinamide,
or
vitamin
C.
This
appeals
to
users
dealing
with
acne,
dark
spots,
and
oily
skin
in
a
humid
climate.
Many
also
fear
clogged
pores
from
full
coverage
products.
Light
tints,
serum
foundations,
and
breathable
powders
feel
safer.
These
products
promise
a
smooth
look
without
hiding
the
skin.
This
focus
on
gentle
formulas
fits
the
daily
needs
of
students
and
young
workers.
Gen
Z
spends
time
balancing
studies,
side
jobs,
and
hobbies.
They
do
not
want
long,
complex
makeup
routines
each
morning.
Minimal
makeup
brands
sell
multi-use
sticks,
lip-and-cheek
tints,
and
quick
brow
products.
These
save
time
and
space
in
a
bag
or
hostel
room.
Simple
routines
also
reduce
stress
about
getting
ready.
A
few
trusted
products
are
easier
to
use
than
large
kits.
Young
users
can
do
their
makeup
on
the
metro,
in
a
cab,
or
during
short
breaks.
This
flexibility
matches
fast
city
life
across
Indian
metros
and
smaller
towns.
Many
Gen
Z
buyers
have
limited
budgets.
They
look
for
good
value
and
clear
pricing.
Minimal
makeup
often
needs
fewer
products
to
create
a
full
look.
This
lowers
the
total
spend
compared
with
heavy
contour,
highlighter,
and
multiple
base
layers.
Indian
minimal
makeup
brands
also
offer
smaller
packs
and
combos.
Trial
sizes,
mini
tubes,
and
travel
kits
help
users
test
shades
easily.
They
can
build
a
small,
smart
kit
instead
of
a
large,
costly
stash.
This
helps
students
manage
money
while
still
following
trends.
Social
media
platforms
shape
how
Gen
Z
sees
beauty.
Many
creators
talk
about
skin
texture,
acne,
and
real
pores.
They
show
before-and-after
looks
with
thin
layers
of
product.
This
normalises
light
coverage
rather
than
a
full
face
of
heavy
makeup.
Young
film
stars
and
digital
creators
also
appear
with
softer
looks.
Dewy
skin,
fluffy
brows,
and
tinted
lips
are
common
on
shoots
and
events.
When
fans
see
trusted
faces
use
minimal
makeup
brands,
they
are
more
likely
to
try
the
same
style
and
products.
Gen
Z
buyers
in
India
want
clear
details
on
what
goes
on
their
skin.
They
check
for
claims
like
“fragrance-free,”
“non-comedogenic,” and
“dermatologist
tested.”
Minimal
makeup
brands
often
highlight
short
ingredient
lists
and
fewer
irritants.
This
supports
trust
in
a
crowded
beauty
market.
Many
young
users
also
ask
about
cruelty-free
and
vegan
options.
They
follow
brand
pages
to
see
proof
of
such
claims.
When
a
brand
is
open
about
sourcing
and
testing,
it
gains
loyal
users.
This
focus
on
honesty
matches
Gen
Z
values
on
fairness
and
care.
Minimal
makeup
brands
often
use
neutral
colours
and
simple
packaging.
This
makes
products
feel
open
to
all
genders.
Gen
Z
is
more
relaxed
about
makeup
as
a
form
of
self-care
rather
than
just
beauty.
Light
tints
and
clear
balms
feel
less
linked
to
old
gender
rules.
Some
young
men
and
non-binary
users
prefer
soft
coverage
to
hide
dark
circles
or
marks.
They
may
feel
shy
using
bold
products.
Minimal
makeup
gives
them
small,
easy
steps
to
feel
confident.
Brands
that
avoid
strong
gender
cues
get
more
acceptance
within
this
group.
Indian
Gen
Z
wants
shades
that
match
deeper
and
warm
skin
tones.
Minimal
makeup
brands
focus
on
flexible
tints
that
blend
across
many
tones.
Sheer
formulas
can
adapt
better
in
a
diverse
country
with
many
complexions.
This
reduces
the
risk
of
ashiness
or
mismatch.
Climate
also
plays
a
role.
Heat
and
humidity
can
break
down
thick
layers.
Lightweight
formulas
last
longer
and
feel
more
comfortable.
Oil-control
tints,
sweat-resistant
bases,
and
transfer-minimising
lip
products
are
in
demand.
These
features
help
users
stay
fresh
through
long
commutes
and
workdays.
Gen
Z
often
talks
about
acne,
scars,
and
texture
openly
online.
They
support
skin
positivity
movements
that
accept
flaws.
Minimal
makeup
supports
this
idea
by
not
fully
hiding
the
skin.
It
softens
marks
but
does
not
erase
them.
This
balance
feels
honest
for
many
young
users.
Brands
that
avoid
harsh
filters
and
heavy
editing
gain
trust.
When
product
photos
show
real
pores
and
lines,
buyers
feel
seen.
This
links
minimal
makeup
with
mental
comfort,
not
just
outer
looks.
Many
choose
such
brands
to
avoid
pressure
for
a
perfect
face.
The Target in Soho was the hardest door in New York City this week — and I’m only being a little facetious. Olivia Ponton, Evan Mock, Paloma Elsesser, and Sai De Silva were all milling around the newly redesigned store, where the entrance corridor is now a walk-through bullseye. That’s where I ran into the guest of the evening: Katie Jane Hughes, whose curated beauty edit was displayed front and center on the first floor.
If anyone was going to handpick a lineup of drugstore-priced staples, it’s Hughes. The celebrity makeup artist — known for her work with Dua Lipa and affectionately dubbed “the internet’s go-to makeup artist” — has built a loyal following on Instagram and TikTok by sharing tutorials and tricks (like pinpoint shading) and reminding everyone that technique matters more than trends.
Still, Hughes — both online and in her own aesthetic — has found a way to blend the two, and her look that night proved it. She rocked a monochrome “toasted” moment with brown eyeshadow, a matching lip, and a warm wash of blush. Admittedly, saying “toasted makeup” out loud couldn’t be more embarrassing — but Hughes just laughed. “Listen, nothing is new anymore,” she said. “Remember the blueberry milk nail trend? It’s just baby blue. But if it gets someone excited to try something new when they normally only wear beige, then I think it’s amazing.”
Her Target beauty edit has the same effect. It’s packed with products that might nudge you outside your comfort zone or help you double down on the classics — like the Real Techniques brush and sponge set; Prequel’s Nourishing Oil Cleanser for the skin care-obsessed; e.l.f.’s viral Halo Glow Blush; and Maybelline’s Serum Lipstick in 005, her pick for “the perfect peachy tone.”
Below, Hughes shares her picks of the buzziest holiday makeup trends of the season — all of which you can pull off with the products above.
“We’re moving into a more delicate, whispery wing. The trick is to keep it really close to the lash line as opposed to committing to anything too big.”
“It’s the best color ever. Put it everywhere — on the eyes, lips, Cupid’s bow, cheeks. I’m obsessed. Anything shimmery or frosty just looks opulent.”
“Red lips have gotten an update in that they’re more sheer than opaque or matte. It feels a bit like you’ve put a powder eyeshadow on your lips, buffed it in, and layered clear balm over the top. It’s not a wet or dry look. It’s lined with a contour pen — almost like a Korean-kissed, powdery pout.”
“Beiges, browns, and berries — as opposed to bright red — can be more versatile, especially if you think about every product in your makeup bag as multi-use. If you’ve got an eyebrow pencil with two ends, use it as your eyeliner. If you’ve got a blush that’s cream, use it on your lips. If you’ve got an eyebrow pencil that works with your skin tone, use it as a lip liner.”
“2016 makeup is coming back, but in a more elevated way. The skin isn’t as heavy. Maybe the eye and lip are bold, but the complexion has an editorial finish. Getting that satin skin really starts with the prep. Exfoliate with a face cloth — literally go downstairs at Target and buy a five-pack of any thin washcloth that has a little bit of abrasion to it. Your skin is going to take the makeup like butter.”
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“In 2026, the most significant flex is skin that looks like you’ve done almost nothing to it,” says Briceno. “Skinimalism is that line between skin care and makeup: you can correct and shape, but you never lose the skin’s life. Clients want their skin to look like skin, healthy, hydrated, and genuinely cared for before a single drop of makeup goes on. This beauty approach is perfect on mature faces: less product, more respect for texture.”
To get the look, Briceno recommends using an emollient moisturizer (which is ideal for mature skin) with a face-sculpting massage “promote circulation and release muscle tension. Then, apply a tinted moisturizer, preferably one with SPF to protect skin from harmful UV rays. He recommends the Mineral Fusion Sheer Tint SPF 50 paired with the Concealer Palette to give your skin a breathable, radiant finish and their Hydro Shine Lip Gloss, which adds a healthy sheen.
Powered by real conversations, real stores and real nutrition experts—not algorithms
LAKEWOOD, Colo., Dec. 2, 2025 /PRNewswire/ — Natural Grocers®, America’s Nutrition Education ExpertsSM and the nation’s largest family-operated organic and natural grocery retailer, has unveiled its highly anticipated Top Trends for 2026. Now in its tenth year, the forecast highlights emerging practices and products set to shape four key categories: Health and Wellness, Body Care and Beauty, Food and Beverage, and Ecologically Thoughtful.
A glimpse at 2026’s top trends from Natural Grocers—health, beauty, food, and sustainability come together.
Guided by insights from the company’s expert Nutrition Education team—which includes Registered Dietitians, Nutrition Therapists and Certified Natural Foods Chefs—and the company’s trend-savvy marketing and analytics professionals, this year’s predictions blend research, consumer insights and hands-on expertise. The result is a practical, inspiring roadmap to help consumers thrive in 2026 through healthier, more mindful and ecologically friendly choices.
“At Natural Grocers, we’re passionate about helping people make choices that truly support their health and the planet,” said Raquel Isely, vice president of marketing at Natural Grocers. “In 2026, we’ll see a focus on personalization, smarter supplementation, nutrient dense, yet budget-friendly foods, simple self-care hacks and ecologically thoughtful products and practices. Though these may be new ideas, they’re also trusted ways to feel good, live well and thrive all year long. We hope our customers will explore these trends and enjoy the products that accompany them for a healthier, more vibrant year ahead.”
NATURAL GROCERS’ TOP TRENDS FOR 2026
Natural Grocers’ Top Trends for 2026 are organized into four key categories: Health and Wellness, Body Care and Beauty, Food and Beverage and Ecologically Thoughtful, encompassing a total of twelve trends. The expert team has included its annual “Try This Trend” feature, offering ideas and products for those eager to dive in. For the fourth year in a row, Natural Grocers has added a Bonus Trend, highlighting a valued focus beyond the four main categories.
Health and Wellness Trends
We’ll choose personalized guidance from real nutrition experts over apps and AI
Creatine will power more than just our workouts
Optimizing health becomes easy with five foundational supplements
Body Care and Beauty Trends
We’ll relax and refresh on repeat with magnesium-based body care
Vitamin E and jojoba oil are the dynamic duo for skin barrier health
Everyday self-care becomes a necessary sensory escape
Food and Beverage Trends
Organic is the gold standard for food quality
We’ll eat quality carbs from veggies for our healthspan and happiness
Eating on a budget, but we’ll make it healthy and delicious
Ecologically Thoughtful Trends
We’ll clean up our personal plumes for our health and the planet
The environmental and cognitive costs of AI become a clear and present danger
Organic and regenerative Ag will be one of our best defenses against climate change
**Bonus Trend**
Embracing cultural diversity is good4uSM
Natural Grocers will highlight these trends online and across social media platforms through January. The trends will also be featured in the January edition of Natural Grocers’ good4u Health Hotline® magazine, available in both online and print formats.
ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives or sweeteners (as defined by its standards), synthetic colors or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products and free-range eggs. Natural Grocers’ flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its “Commitment to Community” and “Commitment to Crew.” In fiscal year 2025, the Company invested more than $16 million in incremental compensation and discretionary payments for Crew. Headquartered in Lakewood, CO, Natural Grocers has 168 stores in 21 states. Visit naturalgrocers.com for more information and store locations.
Natural Grocers (PRNewsfoto/Natural Grocers by Vitamin Cott) Cision
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